The Biggest Loser' has offered us a nutritional platform for reaching
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the global specialist
CUSTOMER SPOTLIGHT: GRIMMWAY FARMS PARTNERS WITH ‘THE BIGGEST LOSER’
G rimmway Farms, purveyor of the popular Bunny-Luv brand
baby carrots, has partnered with NBC’s hit reality TV series,
California, says.
In addition to their innovative products, Grimmway Farms
“The Biggest Loser,” to help make carrots—already a nutritional is bringing a fresh perspective to the category through its
powerhouse of the vegeta- branding partnership
ble kingdom—even cooler. with The Biggest Loser.
Nunhems’ Carrot Crop
Sales Manager Russ “Partnering with “Partnering with The
Biggest Loser has offered
‘The Biggest Loser’ has offered us a
Kabaker got his start in us a nutritional platform for
the carrot industry working reaching our consumers,”
nutritional platform for reaching
for Grimmway. Nunhems Borda says. To create a call
has worked closely with to action to this campaign,
Grimmway in an open and Grimmway has sweetened
transparent manner for two
decades. “With our fo-
out to the consumer...” the “carrot” through featur-
ing a Biggest Loser sweep-
cused breeding and close stakes. From December 2012
cooperation with industry leaders,” Kabaker says, “Nunhems has through December 2013, carrot lovers can enter the Just Crunch
been able to develop products that make our customers ‘Em Sweepstakes for a chance at the grand prize: one of three,
more successful in their business.” Both Nunhems and week-long stays for two at the Biggest Loser Resort.
Grimmway shared success in the 1990s with the Even Grimmway employees are get-
development of cut and peeled carrots. ting involved. To kick off its
Grimmway Farms continues “Grimmway Challenge,” the
to drive innovation through company invited past Biggest
new offerings. Their new Loser participants to its head-
products, Simply Delicious quarters, where they teamed
microwavable seasoned with 90 Grimmway employees
petite carrots and Carrot to help them jump-start their own
Dippers (portioned sized healthy-living initiatives.
carrots with ranch dressing), Americans are snacking more
are the result of this than ever, with about 20% of overall
ongoing focus. food being consumed as a snack,
“Our new products were Borda explains.
developed to cater to the “Our goal is to provide the
time starved father, mother, best product on the market day in
student, or athlete who is searching for a and day out,” Borda says “With our new and innovative ap-
nutritious, convenient side-dish or snack.” Bob proaches to what we’re doing, it is definitely exciting times in
Borda, VP of Marketing for Grimmway Farms in Bakersfield, the carrot industry.”
www.nunhemsusa.com
RUSS’S ROUND-UP
Russ Kabaker, Carrot Crop Sales Manager – Americas/Oceania
D ear Carrot Community:
At the start of every year, we
With more money but less time, consumers are willing to
make healthy choices and pay for convenience and quality.
are inundated with lists of trends for This means there are several changes afoot, such as increased
the coming year—what to wear, eat demand for value-added products like baby peeled carrots, col-
or buy. I don’t normally pay much ored carrots and new carrot types with increased quality. Super-
attention to these. However, this year markets are continuing to develop rapidly in Latin America and
an article by Sharon Franke on GoodHousekeeping.com caught are increasing their demands for quality, traceability, and food
my eye. Franke claims to have gone 10-for-10 on the North safety much like what we see in North America and Oceania.
American food trends of last Per The Packer newspaper,
year. Every single prophecy in the mature North American
“Carrots remain a top contender
that she made—from pickles market, “Carrots remain a top
to slow cooking—came true. contender in the vegetable
So, she asks, “What should category. In fact, the orange
you expect to be seeing
on menus, in supermarkets,
in the vegetable category.” root maintained its place as
the fourth most-popular vege-
and trying at home in 2013?” table. Carrots were the No. 6
Number one on the list was, commodity purchased overall,
you guessed it—CARROTS! according to Fresh Trends 2013.
She writes: “Move over kale and Brussels sprouts. Some of “For the fifth consecutive year, the likelihood of a carrot
New York City’s trendiest and priciest restaurants are already purchase increased according to income. Shoppers earning
giving carrots pride of place on their menus. At the uber chic, more than $100,000 [USD] annually were among the most likely
super-expensive, four-star Eleven Madison Park, carrot tartar is to buy carrots.”
prepared to order tableside. Empellón Cocina on the hip lower So, whether you’re in North America or anywhere in
east side serves roasted carrots with mole poblano and yogurt to the world, we have to ask ourselves as an
die for.” industry: How do we increase carrot con-
This leads me to ask: could 2013 be the “Year sumption with consumers in households
of the Carrot?” earning middle and lower incomes?
Over the last six months, I have As we continue the “Year of the
been fortunate enough to travel to Carrot,” remember you have a
seven different countries and work professional and reliable carrot
alongside professionals involved partner—the Nunhems global carrot
with carrots in their home countries. crop team—at your disposal. We have
What I have observed is that carrots a slogan in our company: “Success
are alive and doing well. Several trends tastes better together.” Let’s all keep
are shaping the carrot landscape. In most the carrot trends moving forward, and find
developing countries, we are seeing an success—together!
emerging middle class, which brings with it
more demands and less time for meal preparation.
NUNHEMS VARIETY ROMANCE VOTED ‘BEST TASTING CARROT’ AT UK EVENT
n early October, the Nunhems variety Romance was developments, the event featured a voting contest for the “best
I awarded the “Best Tasting Carrot 2012” at the tasting carrot.” Visitors could choose from a total of 14
yearly field day of the British Carrot Grower Asso- varieties from various carrot seed companies.
ciation. The event was hosted by Guy Poskitt, a On behalf of Nunhems, Roland Koets, International
500-hectare carrot grower/packer in Kellington, Sales Specialist, received the first prize of the competi-
United Kingdom, attracting growers, supermarket tion—a bottle of 12-year-old single malt whiskey. Koets
representatives and other members of the carrot expressed his honor and gratitude for the recognition,
industry to attend. In addition to sharing root variety and passed all the credit for Romance on to the breeder
knowledge and demonstrating the latest industry Roland Koets of the variety, Robert Oostveen, and his team.
Nu nh em s
ASIA PACIFIC, TEMPERATE REGION
Yudong Wang, Carrot Product Manager – APAC Temperate region
K uroda is the main market
shape for the Chinese car-
other well-performing hybrids. Carrots with round tips and
very good internal and external color are among the most
rot, and represents around 90% important traits, with a redder hue or orange preferred.
of the share. We are promoting Carrots with bulky and cylindrical shapes, as well as length
the variety Romance in some of 18 to 22 cm, are perfect here. Pelleted seeds are pre-
markets as it has shown good ferred, although most growers currently sow by hand.
performance. We are also continuing trials to help identify
AUSTRALIA
Jason Cooper, Carrot Sales Specialist – Australia
I n April and May, the overall
quality of carrot material
summer/early autumn have put some stress on crops in the
southern growing areas. Excessive rain caused some flood
on the market is improving as damage and delayed some plantings in the northern grow-
we move well into the autumn ing areas in Queensland.
period. Very hot conditions in late
BRAZIL
Arnaldo Franco, Carrot Product Specialist – Americas
I n the Cerrado region, the
autumn season has begun
management due to better weather; this likely will result in
good root quality and higher field yields again.
with very high product prices in In the south, where the state of Rio Grande do Sul rep-
the final market. This is due to resents most of the carrot production, there appears to be
low field yields and a lack of root a high probability of increased hectares of planting in the
quality caused by drought and excessive high tem- autumn season after growers witnessed better final product
peratures last summer in Brazil’s main supply region. prices last summer. The region had a summer of average
Carrot growers from this area are driven by root quality, and temperatures and carrot field yields were higher than early
therefore dedicate special attention to their younger carrot expectations, dropping final product prices down in many
fields. At the moment, young fields are showing good crop months during 2012.
CANADA
Sid Hovius, Carrot Sales Specialist – Canada
C arrots grown and
stored for cello
cold storages for the jumbo market to be marketed until the
end of June. Weather conditions for spring 2013 are cooler
packaging in Ontario than the five-year average. Plans were to start planting for
and Eastern Canada the 2013 season during the second and third weeks of April
have been finished in most regions. Carrot acreage is stable for the 2013
since the end of March. Storage quality growing season.
was good. Carrots remain in controlled
Chantal Veilleux, Carrot Sales Specialist – Quebec
Q uebec was still covered with snow in late March.
Carrot storage facilities have been out of inventory
es, we can call it an average season overall. As April arrived,
the days warmed up and the next seeding time is proceed-
since mid-March and packers are buying and producing ing as scheduled, starting at the end of April. Acreage will
fresh roots from the southeastern United States to continue stay pretty stable for 2013, which is about 8,000 acres in
delivering carrots until the next crop comes (in July). Storage Quebec, including all types of carrots (cellos, jumbos
quality has been good this past season; with standard pric- and Nantes).
CHILE
Claudia Carvajal, Carrot Sales Specialist – Chile
A lmost 10% of the Chilean
carrot market is currently
though some are also used in the open market and for ex-
porting. Nunhems’ Romance variety is entering this market
changing from Chantenay to mainly because of its excellent performance and smooth
Nantes types. The Nantes carrots skin. With Nantes carrots, the growers have more yield than
are mainly sent to supermarkets, with the traditional Chantenay types.
MEXICO
Fernando Chiman, Carrot Sales Specialist – Mexico
D ue to the frost in Puebla
(temperatures of -6°C),
was not so bad. Seedings were affected but on a small
scale and some parts were therefore replanted.
carrot growers’ plans have In Bajio, most plantings are developing very well, and
been delayed. Even the carrot there is no damage from frost. February to March is the main
varieties normally resistant to harvest season.
low temperatures were affected; Because carrots are more resistant to low temperatures,
the small plantings were still heavily damaged because of the crop was not as affected by the frost. Other crops that
the weather, so some fields were replanted. were impacted to a greater extent in these areas were
The Zacatecas area is colder than other parts of Mexico. corn, chili peppers, tomatoes, cucumbers and squash.
Temperatures of -8°C were recorded, though the damage
www.nunhemsusa.com
USA
Paul Bender, Carrot Account Manager – USA
T
he U.S. carrot market con-
tinues to be strong in 2013.
below-average snowpack.
In this market, demand is still high for cut-and-peel and
Crop quality has been good with fresh market carrots, there is a continued increase in de-
most product still coming out of mand for organics, and interest in colored carrots seems
the Imperial Valley. So far, disease to slightly increase in the fresh market and juice segments
pressure has been low. It has been a cooler year-after-year.
and drier spring than normal in western Nunhems’ new cello variety introductions will be Trooper
growing regions. California is facing water and Rebel in 2013. And we’ll be introducing a new white
shortage issues because of a dry winter and variety into the market later this year.
BREEDER’S REPORT
Roger Freeman, Carrot Breeder – Americas
F
or the last two months, I
have been working on
trials of some sort being ready for evaluation throughout the year.
Even though this time of year can feel very rushed as a full
carrot harvesting and selecting year’s worth of selections and crosses have to be set up in a
as we get ready for our summer matter of weeks to hit planting deadlines, it is very rewarding and
of seed increases, new parent motivating to see the success of past work and the potential of
line development and new hy- future developments. With all the shapes and colors of carrot
brid crosses. I always enjoy the changing cycles of carrot breed- genetic material available, it is important to stay focused on the
ing over the year: spring root selections from California, summer most critical markets. Making carrots even easier to produce as
flowering and seed production in the northwest USA, fall seed well as even more enjoyable to eat is my constant challenge.
harvest and planting, and winter data and logistics coordination. And I love it!
Along with the seasonal activity, there always seems to be carrot
COLORED CARROT COOK OFF
ecently Nunhems held the 5th Annual Colored Carrot Cook paper attended the event and wrote this article that touches on
R Off at the facility in Brooks, Oregon. The magical vegeta- not only the culinary competition but the history and benefits of
ble was featured in many creative dishes and judged by station colored carrots. It is a well written article and worth the time to
employees. Nancy Haught, a reporter for The Oregonian news- read it.
For more information contact your local sales specialist
or Nunhems Customer Service at (800) 733-9505.
About Nunhems
The vegetable seed business of Bayer CropScience operates under the name of Nunhems. Nunhems is the global specialist in vegetable genetics and services. As a globally integrated group
of teams, Nunhems builds unique customer relationships and shares products, concepts and expertise with the professional horticultural production industry and supply chain. The portfolio of
Nunhems consists of 2,500 varieties in 28 vegetable crops, including leading varieties of carrot, cucumber, leek, lettuce, melon, onion, pepper, tomato and watermelon. With more than 1,700
employees, Nunhems is present in all major vegetable production areas in the world.
IMPORTANT NOTE: Be sure to read the full Limitation of Liability and Disclaimer of Warranties found at www.nunhemsusa.com or available upon request from Nunhems USA, Inc. (Nunhems)
before buying or using Nunhems seeds. Technical data, comments, advice, testimonials and graphic or other representations of the seeds and fruit there from included herein are offered
without charge or warranty of any kind either express or implied, including, but not limited to, fitness for a particular purpose and merchantability. Technical data shown is solely a compilation
of observations from various geographic areas, conditions, and laboratory tests. Growing results, including varietal characteristics and performance, vary depending upon a wide range of
environmental conditions and growing practices. Nunhems DOES NOT GUARANTEE growing success and disclaims any warranty and disclaims all liability for such data and advice.
© 2013 Nunhems USA, Inc., All rights reserved. TE0513
www.nunhemsusa.com
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