Partner Media Kit - Sunwing Travel Group

Partner
Media Kit

Trade Marketing

  Sunwing	
  and	
  Signature	
  Vaca/ons	
  maintain	
  a	
  highly	
  visible	
  and	
  prominent	
  	
  	
  presence	
  within	
  the	
  
  retail	
  community	
  through	
  very	
  ac/ve	
  trade	
  adver/sing.	
  Our	
  marke/ng	
  focus	
  is	
  to	
  generate	
  early	
  
  winter	
  sales	
  through	
  successful	
  marke/ng	
  campaigns	
  which	
  include	
  promo/ons	
  on	
  our	
  agent	
  
  B2B	
  website,	
  banner	
  adver/sing,	
  distribu/on	
  of	
  digital	
  agent	
  flyers,	
  print	
  adver/sing	
  in	
  weekly	
  
  and	
  monthly	
  trade	
  publica/ons,	
  issuance	
  of	
  press	
  releases	
  and	
  editorial	
  coverage	
  as	
  well	
  as	
  
  inclusion	
  in	
  our	
  Sunwing	
  Travel	
  Agent	
  Reward	
  Points	
  (STAR)	
  loyalty	
  program.

  Addi/onal	
  benefits	
  of	
  partnering	
  with	
  our	
  well-­‐known	
  brands	
  are:
  • Compe//ve	
  media	
  rates	
  	
  across	
  all	
  channels	
  
  • Strong	
  rela/onships	
  with	
  top	
  travel	
  retailers,	
  including	
  our	
  own	
  SellOffVaca/ons.com,	
  plus	
  
     over	
  15,000+	
  travel	
  agents.	
  

Trade Print Ads      Travelweek Magazine
                         Total Circulation
                    Travel Courier Magazine
                       Travel
                  Canadian     Week:Magazine
                            Traveller 18,004
                      Travel
                       HorizonCourier:
                               Magazine31,879
                      PAX Magazine, etc.

Travelweek.ca: 9 275+ subscribers
                             Paxnews.com: 18 866 subscribers
Trade Website Banners       Paxnewswest.com:   9 232
                                            Total      subscribers
                                                   Circulation
                        Travelindustrytoday.com:  7 200 subscribers
                                          Travel Week:    18,004
                              Openjaw.ca: 19 500 subscribers
                                         Travel Courier: 31,879
                        Galileo: approximately 3 million monthly imp.
                         Sirev: approximately 2 million monthly imp.

In	
  Focus	
  

                  •	
  	
  	
  Partner	
  content	
  will	
  be	
  featured	
  on	
  an	
  	
  	
  	
  exclusive	
  
                  Sunwing/Signature	
  Vaca/ons	
  page	
  through	
  Travel	
  
                  Industry	
  Today	
  newsleSer	
  
                  • Database	
  circula/on:	
  approx.	
  21	
  00	
  
                  • Weekly	
  Tuesday	
  or	
  Friday	
  transmissions/4	
  a	
  month	
  	
  	
  
                  • Direct	
  link	
  from	
  Travel	
  Industry	
  Today	
  daily	
  
                               newsleSer	
  	
  	
  
                  • Direct	
  link	
  from	
  Travel	
  Industry	
  Today	
  home	
  page	
  

Consumer Marketing

   Sunwing	
  and	
  Signature	
  Vaca/ons’	
  primary	
  consumer	
  marke/ng	
  vehicles	
  are	
  newspaper,	
  on-­‐
   line,	
  radio,	
  television	
  and	
  out	
  of	
  home	
  	
  where	
  we	
  secure	
  prime	
  adver/sing	
  placement,	
  high	
  
   frequency	
  radio	
  spots	
  across	
  top	
  ranking	
  sta/ons	
  delivering	
  millions	
  of	
  impressions	
  and	
  
   reaching	
  influen/al	
  purchase	
  decision	
  makers.	
  	
  Our	
  offers	
  are	
  consistently	
  supported	
  by	
  
   impac[ul	
  and	
  inspiring	
  crea/ve	
  to	
  reinforce	
  messaging	
  of	
  our	
  strong	
  tac/cal	
  offers.

   Addi/onally,	
  we	
  also	
  offer	
  consumers	
  exposure	
  to	
  our	
  product	
  on	
  our	
  high-­‐traffic	
  websites	
  
   which	
  receive	
  over	
  3,000,000	
  visits	
  per	
  month.	
  

   Our	
  campaigns	
  are	
  prominently	
  featured	
  on	
  our	
  websites	
  and	
  through	
  social	
  media	
  
   pla[orms	
  including	
  blogs,	
  Facebook,	
  Instagram,TwiSer	
  and	
  YouTube	
  Sunwing	
  TV	
  channel.	
  

   Through	
  our	
  email	
  database	
  we	
  engage	
  with	
  over	
  3	
  500	
  000+	
  	
  subscribers.	
  	
  	
  
   Our	
  tac/cal	
  offers	
  are	
  op/mized	
  across	
  the	
  internet	
  and	
  designed	
  to	
  reach	
  the	
  consumer	
  in	
  
   their	
  research	
  stage	
  and	
  re-­‐target	
  them	
  to	
  close	
  the	
  sale.	
  

 
Sunwing Total Distribution
       425 000

Signature Total Distribution
         340 000
             	
  

National exposure throughout
Canada (English and French)

Seven super boards across Toronto
 covering West, Central and East

7 000 000+ Visitors in 2014
25 000 000+ Impressions in 2014

Package One: 1 000 000 impressions
Package Two: 2 500 000 impressions

Sunwing Vacations
Facebook 86 000+ followers
Google+ 833 000+ views
Twitter 10 000+ followers
Blog 11 000 unique monthly visitors

Signature Vacations
Facebook 26 000+ followers
Google+ 109 000 views
Twitter 4 000 followers

Sunwing Vacations
YouTube Channel 60 000 views per month

Signature Vacations
YouTube Channel 63 000 views per month

Wings	
  In-­‐Flight	
  magazine	
  is	
  a	
  	
  high	
  quality	
  bilingual	
  glossy	
  
magazine	
  that	
  explores	
  the	
  culture	
  and	
  history	
  of	
  many	
  
fabulous	
  Sunwing	
  des/na/ons;	
  as	
  well	
  as	
  offering	
  a	
  diverse	
  
and	
  entertaining	
  	
  selec/on	
  of	
  editorial	
  features.	
  

Published	
  	
  twice	
  per	
  year	
  with	
  	
  3.6	
  million	
  readers,	
  Wings	
  is	
  
designed	
  to	
  entertain,	
  inform,	
  educate	
  and	
  inspire	
  the	
  
readers	
  while	
  they’re	
  enjoying	
  Sunwing’s	
  hospitality.	
  

Reach	
  3.6	
  million	
  travellers	
  in	
  the	
  ul/mate	
  “cap/ve	
  
sedng”	
  at	
  41	
  000	
  feet!	
  Our	
  in-­‐flight	
  video	
  gives	
  you	
  
an	
  excellent	
  opportunity	
  to	
  provide	
  poten/al	
  clients	
  
with	
  informa/on	
  on	
  your	
  product	
  or	
  service.	
  Your	
  30	
  
second	
  commercial	
  will	
  be	
  shown	
  on	
  all	
  Sunwing	
  
Airlines’	
  flights	
  for	
  a	
  6-­‐month	
  period.

Take advantage of the opportunity to display your brand in a unique
        and eye-catching way for 6 months with an outstanding plane wrap
        on Canada’s leading leisure airlines, aircraft. By wrapping our
        Sunwing aircraft with appealing creative, your brand will stand out
        among the rest. With a possible 575,000 monthly impressions from
        Terminal 1 international departure lounges, in addition to viewings at
        international airports, and views of the aircraft on the runway, at
        take-off and landing, wrapped airplanes draw attention in
        inestimable numbers.

Your logo / message
        here

15 000 000 Visitors in 2014
104 000 000+ Impressions in 2014

            Homepage Slider
         (links to landing page)

                         Landing page
                  (includes booking engine
                 call to action & deal listing)

National e-blast: 690 000+ subscribers
     Regional e-blasts available
           Atlantic, Toronto, Ontario,
      Quebec EN & FR, Prairies, BC, Alberta

                 B2C	
  
             OPPORTUNITIES	
  

Total Distribution of Posters & Flyers
 38 English and French combined

Package One: 1 000 000 impressions

Facebook 60 000+ followers
Google+ 791 000+ views
Twitter 2 000 followers

Total Distribution
 130 000 including
 travel agencies &
polybag with leading
  bridal magazine