Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho

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Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
XXI EDIZIONE

                        TAKE
                        YOUR GLASS BUSINESS
                        TO THE NEXT LEVEL
                        October 1 - 4, 2019 fiera milano rho
fieramilano
1 - 4 OTTOBRE 2019

Participate in Vitrum,
a winning choice
www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
XXI EDIZIONE

                                       fieramilano

TAKE                                   1 - 4 OTTOBRE 2019

                    The global glass industry’s finest
YOUR GLASS          will meet in Milan for Vitrum
BUSINESS            2019.

TO THE              The international trade show
                    specialized    in    machinery,
NEXT LEVEL          equipment and systems for flat
                    and hollow glass and in glass
                    and processed products will
                    take place October 1-4 at Fiera
                    Milano Rho.

             #VITRUM2019
              October 1 - 4, 2019 fiera milano rho
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
        TAKE
        YOUR GLASS BUSINESS
        TO THE NEXT LEVEL

Contents
• Vitrum 2017 in numbers
• The advantages of Vitrum 2019
• Vitrum Specialized
• New sectors
• Meeting places
• Seminars

 3      www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
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      YOUR GLASS BUSINESS
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Vitrum 2017 in numbers
                                  245 Total exhibitors
          12.078
       entrances
                                               48%
                                               International
                                               exhibitors
             49%
    International
          visitors
                              Vitrum                       21
                                                           Countries of
                               2017                        origin

           29.400mq
            of surface   m2
          exhibit area                     76% Manufacturers

4     www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
           TAKE
           YOUR GLASS BUSINESS
           TO THE NEXT LEVEL

2017 VITRUM
Vitrum  2017 MILAN
                                             Exhibitor countries
                                             of origin:
                                             • Australia • Austria • Belgium • Brazil
                                             • China • Egypt • Estonia • Finland
                                             • France • Germany • Italy • Israel
                                             • Netherlands • United Kingdom •
                                             Czech Republic • Republic of San
                                             Marino • Russia • Slovakia • Spain •
                                             United States • Switzerland • Turkey •

                                               Paesi di provenienza degli Espositori:
                                               • Australia • Austria • Belgio • Brasile
                                               • Cina • Egitto • Estonia • Finlandia •
                                               Francia • Germania • Italia • Israele •
                                               Paesi Bassi • Regno Unito • Repubblica
                                               Ceca • Repubblica di San Marino • Russia
                                               • Slovacchia • Spagna • Stati Uniti •
                                               Svizzera • Turchia •

5             www.vitrum-milano.com
www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
           TAKE
           YOUR GLASS BUSINESS
           TO THE NEXT LEVEL

2017 VITRUM
Vitrum  2017 MILAN
                                             Visitor countries of
                                             origin:
                                             • Albania • Algeria • Saudi Arabia
                                             • Argentina • Armenia • Australia
                                             • Austria • Azerbaijan • Belgium
                                             • Belarus • Bolivia • Bosnia and
                                             Herzegovina • Brazil • Bulgaria •
                                                Paesi di •provenienza
                                             Canada          Chile • China  dei Visitatori:
                                                                                 • Cyprus •
                                                • Albania • South
                                             Colombia           Algeria Korea
                                                                         • Arabia• Saudita
                                                                                     Croatia• •
                                                Argentina •• Ecuador
                                             Denmark            Armenia ••Australia
                                                                               Egypt ••United
                                                                                            Austria •
                                                Azerbaijan     • Belgio   •
                                             Arab Emirates • Estonia • RussiaBielorussia   •  Bolivia
                                                                                                 •
                                                • Bosnia• France
                                             Finland         e Erzegovina     • Brasile••Japan
                                                                       • Germany            Bulgaria
                                                • Canada • Cile • Cina • Cipro • Colombia
                                             • Jordan • Greece • Haiti • Hong Kong
                                                • Corea del Sud • Croazia • Danimarca
                                             • India    • Iran • Ireland • Israel • Italy •
                                                • Ecuador • Egitto • Emirati Arabi Uniti •
                                             Latvia
                                                Estonia Kazakhstan
                                                        •  • Federazione •RussaKenya     • Kuwait •
                                                                                      • Finlandia
                                             Latvia     • Lebanon
                                                • Francia    • Germania • Libya     • Lithuania
                                                                             • Giappone      •       •
                                             Luxembourg
                                                Giordania • Grecia• Macedonia         • Malaysia
                                                                         • Haiti • Hong      Kong •
                                             Malta
                                                • India• Morocco       • Mexico
                                                          • Iran • Irlanda           • Moldova
                                                                              • Israele  • Italia • •
                                             Montenegro
                                                Kazakhstan • •KenyaNorway       • New
                                                                           • Kuwait       Zealand
                                                                                       • Lettonia   •
                                             • Holland       / Netherlands
                                                Libano • Libia                     • Pakistan •
                                                                   • Lituania • Lussemburgo
                                                Macedonia •• Panama
                                             • Palestine          Malesia • Malta      • Marocco
                                                                               • Paraguay         •
                                                • Messico
                                             Poland           • Moldavia
                                                         • Portugal          • Montenegro
                                                                         • United      Kingdom
                                                • Norvegia
                                             • Czech           • Nuova
                                                          Republic         Zeland • Olanda
                                                                       • Republic       of San
                                                - Paesi• Bassi
                                             Marino         Romania• Pakistan    • Palestina
                                                                          • Senegal             •
                                                                                          • Serbia
                                                Panama • Paraguay
                                             • Singapore         • Slovakia• Polonia    • Portogallo
                                                                                • Slovenia       •
                                                • Regno Unito • Repubblica Ceca •
                                             Spain • United States • South Africa
                                                Repubblica di San Marino • Romania •
                                             • Sweden        • Switzerland • Taiwan •
                                                Senegal • Serbia • Singapore • Slovacchia
                                             Thailand
                                                • Slovenia• Tunisia
                                                              • Spagna• Turkey        • Ukraine
                                                                            • Stati Uniti  d’America •
                                             Hungary        • Uruguay       • Vietnam
                                                • Sudafrica • Svezia • Svizzera • Taiwan •
                                               Thailandia • Tunisia • Turchia • Ucraina •
                                               Ungheria • Uruguay • Vietnam

6             www.vitrum-milano.com
www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
         TAKE
         YOUR GLASS BUSINESS
         TO THE NEXT LEVEL

The advantages of Vitrum 2019
Vitrum will be held
in pavilions 5 and
7 at Fiera Milano
Rho, designed for                5/7
functionality and
perfectly equipped
to meet the most
modern trade show
standards.
Conveniently located
for easy access from
the train station and
the Metro.

 7       www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
          TAKE
          YOUR GLASS BUSINESS
          TO THE NEXT LEVEL

The advantages of Vitrum 2019
• Very economical rates compared to the other leading glass industry
    trade shows
• Extremely effective promotion of your stand, thanks to the new 12
     Vitrum Specialized specialization logos
• 25% discount on additional m2 over those occupied in 2017
•T    urnkey solutions for new Exhibitors or for those who have not exhibited
     for the 2 most recent editions

 8        www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
         TAKE
         YOUR GLASS BUSINESS
         TO THE NEXT LEVEL

Vitrum Specialized
The 12 Vitrum Specialized areas, each distinguished by its own
logo, under macro-themes, that allow Exhibitors to describe their
own area/s of specialization.
The logos will be highlighted not only throughout the Show, but
also in the print catalog and on the pavilion maps, distributed free
to Visitors.
Additional custom-crafted campaigns will increase the visibility
of participating Exhibitors through dedicated press releases and
newsletters.
12 dedicated blogs are already active on the Vitrum website and
available to Exhibitors to upload their own content.

 9       www.vitrum-milano.com
Participate in Vitrum, a winning choice - TAKE YOUR GLASS BUSINESS TO THE NEXT LEVEL October 1 - 4, 2019 fiera milano rho
October 1 - 4, 2019 fiera milano rho
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        YOUR GLASS BUSINESS
        TO THE NEXT LEVEL

Meeting places
• Agents/Distributors
A space where Exhibitors can meet with agents and
representatives to get acquainted and explore possible new
business relationships

•	Partner businesses
A dedicated B2B area set aside for partner businesses that have
signed a special agreement with Gimav

10      www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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      MILAN
Seminars
 2017
      3-6 October

In-depth seminars for industry professionals on various topics of
general and specific interest will be held during the four days of
the Show. A key opportunity to keep one’s finger on the pulse of
conditions affecting local and global technology and markets.

 11            www.vitrum-milano.com
1 - 4 Ottobre 2019 fiera milano rho
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Exhibitor services
• Support tools and special initiatives
• Communication, promotion and image

12      www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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       YOUR GLASS BUSINESS
       TO THE NEXT LEVEL

Support tools and special initiatives
       Online enrollment
free   Exhibitors can complete the participation application form on line. A wizard
       walks you through the various participation options.
       http://applicationform.vitrum-milano.com/index.php?lang=en (EN)

       Free Exhibitor Badges
free   Exhibitors can download their entrance badges free of charge and print
       them from their devices.

       Unlimited customer invitations
free   Exhibitors have access to an unlimited number of invitations to email to their
       customers and contacts.

13     www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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              YOUR GLASS BUSINESS
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Support tools and special initiatives

   !          Turnkey solutions for new Exhibitors
              New Exhibitors and companies that have not exhibited for more than two
              editions can choose from two extremely cost-effective turnkey options to
              experience the quality of Vitrum 2019. Choose from a 12 m2, 24 m2 or a 36
              m2 shell scheme stand featuring an excellent price/quality ratio.

   !          Discount on additional square meters over those occupied in 2017
              Exhibitors who participated in Vitrum 2017 can take advantage of a 25%
              discount off the cost of additional square meters.
              Participating in Vitrum is a better deal than ever!

              Free Wi-Fi inside the pavilions
 free         The entire exhibit area is covered by Wi-Fi connectivity.

 14           www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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              YOUR GLASS BUSINESS
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Support tools and special initiatives

 free         e-Contact App
              All Exhibitors have free access to the e-Contact app to record visitors to their
              stands.
              The application works even without an internet connection but, when the
              terminal is on line, it is possible to have real-time access to Visitor registration
              data and record that information.
              Exhibitors can access their page at any time and download the summary
              file of Visitors in Excel format.
              The file includes the date and time the visitor badge was scanned and the
              data provided by Visitors during registration.
                                             e-Contact is an essentialtoolforSalesManagers,
                                              available at no charge to our Exhibitors.

 15           www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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              YOUR GLASS BUSINESS
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Support tools and special initiatives

 free         1 free parking space
              Each exhibiting company is guaranteed one parking space in the Fairgrounds
              on-site parking structure. Additional parking spaces can be purchased on
              the Fiera Milano website.

 free         1 free copy of the print catalog
              Each Exhibitor will receive a copy of the Vitrum 2019 print catalog.

 free         Basic stand cleaning, electric supply included

   !          Special hotel rates included                                          free
 16           www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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              YOUR GLASS BUSINESS
              TO THE NEXT LEVEL
Support tools and special initiatives

 free         Match-Making system
              Vitrum provides Exhibitors and Visitors a service designed to
              enhance and optimize business opportunities during the Show.
                        Thanks to the MatchMaking platform, industry
                           professionals can search for Exhibitors at the show
                              under the product categories they are interested
                                       in, explore new opportunities and set
                                       up meetings. This tool allows Visitors
                                       to make the best use of their time and
                                       Exhibitors can create an appointment
                                       calendar that allows them to manage
                                       their contacts easily and efficiently.

 17           www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
              TAKE
              YOUR GLASS BUSINESS
              TO THE NEXT LEVEL
Support tools and special initiatives

 free         Visa invitation letters
              Interested companies can contact the Vitrum Secretariat to
              receive invitation letters for issuance of visas.

 18           www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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        YOUR GLASS BUSINESS
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Communication, promotion
and image
• Vitrum Specialized
• new newsletter
• Vitrum website
• print catalog
• online catalog
• pavilion map
• social media channels
• posters

19      www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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             YOUR GLASS BUSINESS
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Communication, promotion and image
Vitrum Specialized
                                        new free
12 specialization logos that guide industry professionals to stands in their area of interest.

                         Flat                                         Solar
01                       Glass            04
               VITRUM                                       VITRUM
            FLAT GLASS                                       SOLAR

                         Hollow                                       Printing
                         Glass                                        & Coating
02                                        05
                                                             VITRUM
               VITRUM
                                                 PRINTING & COATING
         HOLLOW GLASS

                         Fenestration                                 Automotive

03                                        06
                                                           VITRUM
               VITRUM
                                                       AUTOMOTIVE
         FENESTRATION

 20          www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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                YOUR GLASS BUSINESS
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Communication, promotion and image
Vitrum Specialized
                                         new free
12 specialization logos that guide industry professionals to stands in their area of interest.

                           Environment                                Associations
07                                         10
                 VITRUM                                    VITRUM
            ENVIRONMENT                               ASSOCIATIONS

                           Testing                                    International
                                                                      Press
08                                         11
                                                            VITRUM
                 VITRUM
                                                INTERNATIONAL PRESS
                 TESTING

                           Software                                   Research
                           & Control
09                                         12
                                                           VITRUM
                  VITRUM
                                                         RESEARCH
      SOFTWARE & CONTROL

 21             www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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Communication, promotion and image
Vitrum Specialized
 new        Specialized logos included gratis on Exhibitor profiles
            in the official catalog.
 free

 new        Free maps that show itineraries inside the Show, based
            on the Specialized areas of interest to Visitors.
 free
            Customized campaigns will promote widespread circulation
 new        of the initiative through press releases, articles on the new
            Vitrum website, dedicated newsletters and posts to the
 free       Vitrum website blogs where the content of participating
            companies will be highlighted, in order to trigger another
            virtuous referral mechanism.
 22         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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                                           !
Communication, promotion and image
New newsletter                       new
• Completely revamped
• Even more effective content
•Improved targeting of recipients based on the Vitrum Specialized
     specialization areas
• Possibility to include promotional Exhibitor content

 23         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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Communication, promotion and image
Special newsletter during the Show

•Exclusive live content from Vitrum 2019
• Updates on key news items from the show
• Possibility to include promotional Exhibitor content

 24         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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            YOUR GLASS BUSINESS
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                                           !
Communication, promotion and image
Vitrum Website                       new
•Entirely revamped website
• Possibilityto include company content in the sections dedicated
   to each Specialized area

 25         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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            YOUR GLASS BUSINESS
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                                                                Company Data Positioning
Communication, promotion and image
Print catalog
            Standard listing in the print catalog
 free       Every Exhibitor is entitled to a free standard
            listing in the Vitrum print catalog, with information
            about the company and its products.

            Bookmark for print catalog
 pay        Exhibitors can personalize the bookmark that is
                                                                              Products

            included, on a rotation basis, in the print catalog, as an
            additional tool to effectively promote their logo.

 pay        Company logo in the print catalog                                Logo          Ad page

            Advertising in the print catalog
 pay        Exhibitors can purchase one or more pages of
            advertising in the print catalog.

 26         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
            TAKE
            YOUR GLASS BUSINESS
            TO THE NEXT LEVEL
Communication, promotion and image
Online catalog
            Standard listing in the online catalog
 free       Every Exhibitor has a standard listing in the Vitrum online catalog containing
            information about the company and its products, along with the option to
            include two photos.

             Company contact info
                                                                                    Positioning

                      Description                                                   2 photos

                                                                                    Specialized area

 27         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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            YOUR GLASS BUSINESS
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Communication, promotion and image
Online catalog
            Premium listing in the online catalog
 pay        It is now possible to increase your visibility by purchasing a Premium package.
            The catalog continues to be available even after Vitrum closes, making it a
            real, true directory of the leading
            international manufacturers of machinery, systems, special products and
            accessories for glass processing.

                                                                                      Banners

            Banners in the online catalog
 pay        Exhibitors can purchase advertising banners
            in the online catalog.

28          www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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            YOUR GLASS BUSINESS
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Communication, promotion and image

            Advertising on the new pavilion map
  pay       The pavilion map is especially popular with Visitors, who receive a free copy
            at the Fiera entrance. Starting with this edition, it is an even more effective
            tool, thanks to the 12 Vitrum Specialized logo areas. Exhibitors can increase
            their visibility by inserting their company logo or purchasing a banner or ear
            space.

 free       App
            With the official Vitrum App, it’s possible to have all the information you need
            to visit the show (hours, services, ...) at your fingertips, ready to search for
            Exhibitors by company name, product category, or by Vitrum Specialized
            logo, navigate the pavilion map and find out about scheduled events.

 pay        Pigeon-holes
            Exhibitors can reserve a Pigeon-hole at the Press Center for distribution of
            promotional materials to the international press.

 29         www.vitrum-milano.com
October 1 - 4, 2019 fiera milano rho
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            YOUR GLASS BUSINESS
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Communication, promotion and image
Social media
            Promotion on Vitrum’s social media channels
 pay        Vitrum’s social media channels (Facebook and Twitter) are extremely popular
            with industry professionals and are available to Exhibitors who want to
            highlight their technologies and/or products on display at the show.
            Packages include Facebook posts and tweets on Twitter, on dates and
            at times that are scheduled in advance to ensure maximum sharing and
            visibility of the contents.

Posters (upon request)
            Fiera Milano Media offers its customers a unique opportunity for visibility
 pay        through posters, including programmable digital signage, placed throughout
            the Fiera Milano Rho district during the days that Vitrum takes place.
            Exhibitors can access the vast array available at special rates by contacting
            the Vitrum secretariat.

 30         www.vitrum-milano.com
XXI EDIZIONE

fieramilano
VITRUM
1 - 4 OTTOBRE 2019
The must-attend event for your biz

www.vitrum-milano.com           Secretariat
www.facebook.com/VitrumMilano   Via Petitti 16 – 20149 Milano Italy
                                Tel. +39 0233006099
twitter.com/vitrummilano        Fax +39 0233005630
                                vitrum@vitrum-milano.it
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