Operational Framework - Boys & Girls Clubs of America
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OUR MISSION OUR VISION OUR GREAT To enable all young Provide a world-class FUTURES 2025 people, especially Club Experience that PURPOSE those who need us assures success is Inspire and empower most, to reach their within reach of every Club youth to full potential as young person who achieve success, productive, caring, enters our doors and champion responsible citizens. with all members on opportunities for track to graduate all young people from high school in America. with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle. 1 BOYS & GIRLS CLUB MOVEMENT
Introduction The Great Futures 2025 Strategic Direction will remain relatively constant. GREAT FUTURES 2025 STRATEGIC DIRECTION The direction outlines what we want to achieve and our high-level strategy. The Great Futures 2025 Operational Framework provides a road map Purpose: to begin implementing the strategic direction in 2018. As we progress To inspire and empower Club youth to achieve success and champion through the plan, Club board and professional leaders will continue to have opportunities for all young people in America. opportunities for dialogue and discussion about the operational framework at Area Councils, and regional and national conferences. We will also utilize Priorities: innovative technological solutions to enable Clubs to provide feedback. • Increase Program Quality Based on the assessment of our progress, lessons learned, and input from • Strengthen Organizations Club leaders, the operational framework, including targets and action, will be updated on an annual basis at the beginning of each year of the plan. • Advocate for Youth Development • Reach More Youth The Goal: To increase the percentage of Club members reporting an optimal Club Experience to 75%. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 2
Great Futures 2025: Operational Framework, Annual Plan and Tactics PRIORITY #1: INCREASE PROGRAM QUALITY Take steps to achieve a high level of program quality at every Boys & Girls Club. One of the greatest challenges to our success is the variability in organizational capacity and program quality. This is a mission-critical priority; otherwise, our vision cannot be realized. To achieve a high level of quality, Boys & Girls Clubs should define quality; establish quality standards and an assessment process; and train every full- and part-time staff person to implement a quality Club Experience that leads to life-changing outcomes for youth. Objective: Identify staff practices and establish program models that drive the Club Experience. YEAR TARGET CLUB ACTION BGCA ACTION 2018 - 2021 Update and publish best practices, and • Capture and share staff practices and • Collect, disseminate and integrate quality program guidelines and standards successful program models. learning into training, quality program • Adopt practices and models that standards, and other resources that are successful. support quality and impact. • Work with high-performing Clubs to develop innovative practices that impact the Club Experience and member outcomes 3 BOYS & GIRLS CLUB MOVEMENT
Objective: Define quality by establishing the following; quality program standards, an assessment process with accountability; and a continuous improvement process. This includes: • Define, test, vet and pilot quality standards • Build, pilot and adopt peer assessments and self-assessments • Build, pilot and adopt a continuous improvement process YEAR TARGET CLUB ACTION BGCA ACTION 2018 • 100 organizations participate in peer-led • Conduct self-assessment and establish a • Finalize first draft of quality program quality assessments. continuous improvement plan for each site. program standards. • 100 organizations conduct self-assessments. • Identify a target year (2018-2020) to • Build capacity to increase the number of • 200 organizations establish continuous participate in initial peer assessment. peer assessments. improvement plans at each Club site. • Consider adding a membership requirement • Train peer assessors. related to program quality. • Provide training and support to organizations to implement self-assessment and continuous improvement process. 2019 • 200 organizations participate in peer-led • Continue self-assessment and establish a • Update quality program standards based program quality assessments. continuous improvement plan. on learning. • 200 organizations conduct self-assessment. • Build capacity to facilitate a peer • 600 organizations establish continuous assessment every three years in improvement plans at each Club site. every organization. • Train peer assessors. • Provide training and support to organizations to implement self-assessment and continuous improvement process. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 4
YEAR TARGET CLUB ACTION BGCA ACTION 2020 • 250 organizations participate in peer-led • All organizations continue to conduct • Update quality program standards based program quality assessments. self-assessment annually. on learning. • 400 organizations conduct self-assessment. • 1/3 of organizations participate annually in • Train peer assessors. • 700 organizations establish continuous a peer-led program quality assessment. • Provide training and support to organizations improvement plans at each Club site. to implement self-assessment and continuous improvement process. 2021 • 1/3 of organizations participate in a peer-led program quality assessment. • 700 organizations conduct self-assessment. • 700 organizations establish continuous improvement plans at each Club site. 5 BOYS & GIRLS CLUB MOVEMENT
Objective: Provide state-of-the-art training and resources to assure Clubs have trained and capable staff and board members. YEAR TARGET CLUB ACTION BGCA ACTION 2018 • Establish learning road map for Create, resource and implement development • Define competencies and recommended all positions. plan for all positions. learning objectives for all positions. • 1,500 Club Directors earn “Leading the • Implement Club Directors “Leading the Club Club Experience” certificate. Experience” training program, including • 10,000 full- and part-time youth technology-based tools to train full- and development staff receive basic training on part-time youth development professionals. implementing the Club Experience. • Develop basic training plan and resources for full- and part-time youth development staff. • Invest resources to enable Club Directors to participate in training. 2019 • Club Directors earn a “Leading the Club Commit resources to staff development. • Implement comprehensive professional Experience” certificate within 6 months development initiative for management and of hire. youth development professionals. • 30,000 part-time staff complete • Fully implement part-time staff learning plan. basic training on implementing the Club Experience. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 6
YEAR TARGET CLUB ACTION BGCA ACTION 2020 • All Club Directors earn “Leading the Club Commit resources to staff development. • Evaluate impact and strengthen training. Experience” certificate. • Provide job aids, on-line learning and other • 35,000 part-time staff complete resources to enable Club Directors to basic training on implementing the provide basic training on implementing the Club Experience. Club Experience to every full- and part-time youth development professional. 2021 • Every new Club Director completes “Leading the Club Experience” program within six months of hire. • All full- and part-time youth development staff receive basic training on implementing the Club Experience in first 90 days of employment. 7 BOYS & GIRLS CLUB MOVEMENT
PRIORITY #2: STRENGTHEN ORGANIZATIONS Driving impact and quality requires a strong organization with talented staff and financial resources. We need to strengthen organizational capacity and capability to improve the Club Experience and continue to expand our reach. The development of executive and board leadership at every organization is core to building strong organizations. The focus on quality programs and adoption of quality program standards will lead to collaboration and some consolidation of organizations. Additionally, we must take steps to strengthen our collective resource development capacity. Maximizing our success will require Clubs and BGCA to implement new strategies collaboratively Objective: Build strong executive and board leadership to lead organizations that drive impact. YEAR TARGET CLUB ACTION BGCA ACTION 2018 50% of organizations realize gains in key • Commit resources to professional • Support full continuum of executive metrics, with less than 25% declining. development for CEO and senior team. leadership and board development. • Board leaders set targets for key metrics • Support organizations in setting goals, and monitor progress. monitoring performance, and developing • Club CEOs complete onboarding within one annual and strategic planning. 2019 55% of organizations realize gains in key metrics, with less than 20% declining. year of hire. • BGCA will make annual investments to • Club CEOs complete the Advanced support executive leadership development, Leadership Program within three years including $1.2 million in scholarships. of hire. • Establish partnerships to support boards in 2020 65% of organizations realize annual gains in recruiting and hiring CEOs. key metrics, with less than 15% declining. • Club CEOs subsequently participate in one annual Mastery Level development opportunity. 2021 75% of organizations realize annual gains in key metrics, with less than 10% declining. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 8
Objective: Grow the resource development capacity of local Clubs and the Movement. The 2025 plan requires an aggressive increase in resources. Success will require the development of a compelling case that can be adapted and used by individual Clubs. As with all aspects of the operational framework, this objective will be assessed and adjusted annually as needed. YEAR TARGET CLUB ACTION BGCA ACTION 2018 $2.2B total Movement income (based on • Establish goal of 100% board giving. • Grow public-private pass-through to Clubs projected revenue of $2B in 2017). • Conduct Annual Campaign. through government, IDM, alumni, major gifts, corporate, foundations and cause. • Test and provide feedback on collaborative resource development efforts. • Support and build resource development capacity through training, consultation and other supporting resources, including how Clubs can leverage Great Futures 2025 for fundraising. • Expand and test efforts to collaboratively raise funds. • Develop a compelling case for support based on our history, our data, the goals of the plan and the need to support our Club members 2019 $2.4B total Movement income. Participate in collaborative resource • Grow pass-through to Clubs through development opportunities. government, IDM, alumni and cause. • Continue to expand and build collaborative 2020 $2.6B total Movement income. resource development model. 2021 $2.8B total Movement income. 9 BOYS & GIRLS CLUB MOVEMENT
Objective: Strengthen traditional organizations to improve delivery of services through some consolidations, mergers, management agreements, shared services and other innovative solutions. YEAR TARGET CLUB ACTION BGCA ACTION 2018 Consolidation to improve youth experience and Explore ways to work and partner together to • Clearly articulate the process, resources impact outcomes through local Club actions strengthen organizational impact and strategy for facilitating consolidations. (estimate is up to 100 organizations). and efficiency. • Create templates, facilitate discussion, and support due diligence, implementation, infrastructure and salary supplements. • Identify potential opportunities for consolidations or other innovative operating models. 2019 Consolidate up to 20 organizations. • Explore ways to work and partner together Create templates, facilitate discussion, to strengthen organizational impact and support due diligence and implementation, efficiency. and support infrastructure • Continue to explore ways to work together 2020 Consolidate up to 10 organizations. and to strengthen impact and efficiency. 2021 Consolidate up to 10 organizations. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 10
Objective: Build and support a common membership management system. YEAR TARGET CLUB ACTION BGCA ACTION 2018 250 organizations connect to common Clean data and prepare to connect to common Pilot and build common membership membership management system. membership management system. management system and support Clubs in connecting. 2019 550 organizations connected to common Connect to common membership Support Clubs in connecting to the common membership management system. management system. membership management system. 2020 Remaining organizations connected to • Support Clubs in connecting to and common membership management system. using the common membership management system. • Continue to enhance functionality based 2021 All sites connected and using common on feedback from Clubs. membership management system. 11 BOYS & GIRLS CLUB MOVEMENT
PRIORITY #3: ADVOCATE FOR YOUTH DEVELOPMENT Position Boys & Girls Clubs as the leading voice, thought leader and advocate for America’s youth. This priority will be built out more as we successfully address the first two priorities. We will leverage three key differentiators to elevate our Movement as a priority partner with elected officials and policy makers: 1. Our scalability and footprint in nearly every district, enabling us to speak with a unified voice on behalf of youth. 2. Our networks of thousands of local and national volunteers, poised to build authentic and connected relationships with elected officials. 3. Our data. At the very time outcomes are a prerequisite, we are uniquely equipped to leverage our data to bolster our case with key leaders in policy and media. In 2017, we will begin to grow and diversify our champions of federal, state and local elected officials, and our positioning in key coalitions, such as U.S. Conference of Mayors, the National Association of Attorneys General, and the National Conference of State Legislators. We will also identify new and diversified sources of short- and long- term revenue opportunities. In addition, new training and support for Clubs will become available through our government relations team. Objective: Implement a campaign to build awareness and understanding of the importance of out-of-school time and youth development as economic, moral and national imperatives. YEAR TARGET CLUB ACTION BGCA ACTION 2018 • Grow public funding to $271M in • Connect with elected officials to engage in • Build relationships and increase awareness partnership with local Clubs. Club activities. of the importance of out-of-school time with • Engagement of elected officials in local, • Participate in national and local national and state elected officials. state and national Boys & Girls Club events. advocacy events. • Provide training for Club professionals. 2019 • Grow public funding to $338M in • Create a network of board members • Build relationships and increase awareness partnership with local Clubs. who are connected with local, state and of the importance of out-of-school time with national political leaders who are “one national and state elected officials. • Engagement of elected officials in local, call away.” state and national Boys & Girls Club events. • Provide training for Club professionals. • Convene public and private organizations 2020 • Grow public funding to $390M in focused on youth in Club communities. • Build advocacy message focused partnership with local Clubs. on supporting teens and workforce • Participate in advocacy training. development. • Engagement of elected officials in local, state and national Boys & Girls Club events. 2021 • Grow public funding to $400M in partnership with local Clubs. • Engagement of elected officials in local, state and national Boys & Girls Club events. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 12
PRIORITY #4: REACH MORE YOUTH When we address quality and establish ourselves as thought leaders, Boys & Girls Clubs will be positioned to expand, in pursuit of the vision that every child growing up in America has access to a life-changing Club Experience. Growth should be incremental initially, followed by accelerated growth from 2021-2025, with an aspirational goal of serving 1 million youth daily and 8 million annually. This portion of the plan will require additional consideration and review as we approach the latter part of the timeline. Objective: Increase daily participation in Boys & Girls Club programs. Focus will be on serving more teens and fully utilizing current capacity. YEAR TARGET CLUB ACTION BGCA ACTION 2018 Increase number of youth served daily by 3%. Set annual goals to increase participation at Support annual goal-setting around existing sites and for expansion. attendance and reach. Provide best practices and recognize success. 2019 Increase number of youth served daily by 4%. Set annual goals to increase participation at • Support annual goal setting around existing sites and for expansion. attendance and reach. Provide best practices and recognize success. • Begin developing plan and goals for growth for 2022 through 2025 2020 Increase number of youth served daily by 5%. • Set annual goals to increase participation • Provide resources and support to at existing sites and for expansion. development of next generation • Develop long-term growth strategy growth plans. and plan. • Support annual goal setting around attendance and reach. Provide best practices and recognize success. 2021 • Increase number of youth served daily Implement growth plan. Support starting new Clubs with the resources by 5%. to deliver a high-quality program, including • Establish targets for 2022-25. partnering with existing after-school entities to operate affiliated programs 13 BOYS & GIRLS CLUB MOVEMENT
Objective: Keep Club members engaged through high school graduation. YEAR TARGET CLUB ACTION BGCA ACTION 2018 Increase youth served ages 13-18 by 3%. • Make serving teens a priority; set annual • Provide training for teen-serving staff, goals and provide resources. including part-time staff. • Open Clubs in middle schools and • Develop program resources that are fun, high schools. engaging, and prepare Club teens for 2019 Increase youth served ages 13-18 by 3%. transition to adulthood. 2020 Increase youth served ages 13-18 by 4%. 2021 • Increase youth served ages 13-18 by 4%. • Establish targets for 2022-25. It will be important that we explore and test the use of contemporary communication methods and technology to remain relevant and contemporary, as well as to extend support and connection with Club youth, and to reach out and engage all youth. To accelerate learning, develop the right strategies and establish a plan, experimentation and innovation will be necessary in the next few years. This will be a unique opportunity for Clubs to work together to drive innovation to increase and extend our impact. FEBRUARY 2017 GREAT FUTURES 2025 STRATEGIC DIRECTION 14
National Headquarters 1275 Peachtree Street NE Atlanta, GA 30309-3506 Phone: (404) 487-5700 e-mail (general inquiries): info@BGCA.org BGCA.org © 2017 BOYS & GIRLS CLUBS OF AMERICA • 3111-17
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