Operational Framework - Boys & Girls Clubs of America

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Operational Framework - Boys & Girls Clubs of America
Operational Framework
Operational Framework - Boys & Girls Clubs of America
OUR MISSION                 OUR VISION              OUR GREAT
       To enable all young       Provide a world-class     FUTURES 2025
        people, especially        Club Experience that       PURPOSE
       those who need us           assures success is      Inspire and empower
      most, to reach their        within reach of every        Club youth to
         full potential as          young person who         achieve success,
       productive, caring,           enters our doors         and champion
      responsible citizens.       with all members on        opportunities for
                                    track to graduate        all young people
                                     from high school           in America.
                                   with a plan for the
                                 future, demonstrating
                                   good character and
                                 citizenship, and living
                                   a healthy lifestyle.

1   BOYS & GIRLS CLUB MOVEMENT
Introduction

The Great Futures 2025 Strategic Direction will remain relatively constant.      GREAT FUTURES 2025 STRATEGIC DIRECTION
The direction outlines what we want to achieve and our high-level strategy.
The Great Futures 2025 Operational Framework provides a road map                 Purpose:
to begin implementing the strategic direction in 2018. As we progress            To inspire and empower Club youth to achieve success and champion
through the plan, Club board and professional leaders will continue to have      opportunities for all young people in America.
opportunities for dialogue and discussion about the operational framework
at Area Councils, and regional and national conferences. We will also utilize    Priorities:
innovative technological solutions to enable Clubs to provide feedback.          • Increase Program Quality
Based on the assessment of our progress, lessons learned, and input from
                                                                                 • Strengthen Organizations
Club leaders, the operational framework, including targets and action, will be
updated on an annual basis at the beginning of each year of the plan.            • Advocate for Youth Development
                                                                                 • Reach More Youth

                                                                                 The Goal:
                                                                                 To increase the percentage of Club members reporting an optimal Club
                                                                                 Experience to 75%.

FEBRUARY 2017                                                                                                       GREAT FUTURES 2025 STRATEGIC DIRECTION   2
Great Futures 2025: Operational Framework, Annual Plan and Tactics

        PRIORITY #1: INCREASE PROGRAM QUALITY
     Take steps to achieve a high level of program quality at every Boys & Girls Club. One of the greatest challenges to our success is the variability in
     organizational capacity and program quality. This is a mission-critical priority; otherwise, our vision cannot be realized. To achieve a high level of quality,
     Boys & Girls Clubs should define quality; establish quality standards and an assessment process; and train every full- and part-time staff person to
     implement a quality Club Experience that leads to life-changing outcomes for youth.

     Objective: Identify staff practices and establish program models that drive the Club Experience.

           YEAR                           TARGET                                        CLUB ACTION                                      BGCA ACTION
       2018 - 2021     Update and publish best practices, and          • Capture and share staff practices and          • Collect, disseminate and integrate
                       quality program guidelines and standards          successful program models.                       learning into training, quality program
                                                                       • Adopt practices and models that                  standards, and other resources that
                                                                         are successful.                                  support quality and impact.
                                                                                                                        • Work with high-performing Clubs to
                                                                                                                          develop innovative practices that
                                                                                                                          impact the Club Experience and
                                                                                                                          member outcomes

3   BOYS & GIRLS CLUB MOVEMENT
Objective: Define quality by establishing the following; quality program standards, an assessment process with accountability; and a continuous
improvement process. This includes:
• Define, test, vet and pilot quality standards
• Build, pilot and adopt peer assessments and self-assessments
• Build, pilot and adopt a continuous improvement process

  YEAR                        TARGET                                       CLUB ACTION                                      BGCA ACTION
 2018     • 100 organizations participate in peer-led     • Conduct self-assessment and establish a       • Finalize first draft of quality
            program quality assessments.                    continuous improvement plan for each site.      program standards.
          • 100 organizations conduct self-assessments. • Identify a target year (2018-2020) to           • Build capacity to increase the number of
          • 200 organizations establish continuous        participate in initial peer assessment.           peer assessments.
             improvement plans at each Club site.         • Consider adding a membership requirement • Train peer assessors.
                                                            related to program quality.              • Provide training and support to organizations
                                                                                                       to implement self-assessment and
                                                                                                       continuous improvement process.

 2019     • 200 organizations participate in peer-led     • Continue self-assessment and establish a      • Update quality program standards based
            program quality assessments.                    continuous improvement plan.                    on learning.
          • 200 organizations conduct self-assessment.                                                    • Build capacity to facilitate a peer
          • 600 organizations establish continuous                                                          assessment every three years in
            improvement plans at each Club site.                                                            every organization.
                                                                                                          • Train peer assessors.
                                                                                                          • Provide training and support to organizations
                                                                                                            to implement self-assessment and
                                                                                                            continuous improvement process.

FEBRUARY 2017                                                                                                     GREAT FUTURES 2025 STRATEGIC DIRECTION    4
YEAR                      TARGET                                       CLUB ACTION                                    BGCA ACTION
       2020   • 250 organizations participate in peer-led    • All organizations continue to conduct        • Update quality program standards based
                program quality assessments.                   self-assessment annually.                      on learning.
              • 400 organizations conduct self-assessment. • 1/3 of organizations participate annually in   • Train peer assessors.
              • 700 organizations establish continuous       a peer-led program quality assessment.         • Provide training and support to organizations
                 improvement plans at each Club site.                                                         to implement self-assessment and
                                                                                                              continuous improvement process.

       2021   • 1/3 of organizations participate in a
                peer-led program quality assessment.
              • 700 organizations conduct self-assessment.
              • 700 organizations establish continuous
                improvement plans at each Club site.

5   BOYS & GIRLS CLUB MOVEMENT
Objective: Provide state-of-the-art training and resources to assure Clubs have trained and capable staff and board members.

  YEAR                       TARGET                                       CLUB ACTION                                     BGCA ACTION
 2018    • Establish learning road map for               Create, resource and implement development      • Define competencies and recommended
           all positions.                                plan for all positions.                           learning objectives for all positions.
         • 1,500 Club Directors earn “Leading the                                                        • Implement Club Directors “Leading the Club
           Club Experience” certificate.                                                                   Experience” training program, including
         • 10,000 full- and part-time youth                                                                technology-based tools to train full- and
           development staff receive basic training on                                                     part-time youth development professionals.
           implementing the Club Experience.                                                             • Develop basic training plan and resources for
                                                                                                           full- and part-time youth development staff.
                                                                                                         • Invest resources to enable Club Directors
                                                                                                           to participate in training.

 2019    • Club Directors earn a “Leading the Club       Commit resources to staff development.          • Implement comprehensive professional
           Experience” certificate within 6 months                                                         development initiative for management and
           of hire.                                                                                        youth development professionals.
         • 30,000 part-time staff complete                                                               • Fully implement part-time staff learning plan.
           basic training on implementing the
           Club Experience.

FEBRUARY 2017                                                                                                    GREAT FUTURES 2025 STRATEGIC DIRECTION     6
YEAR                       TARGET                                       CLUB ACTION                               BGCA ACTION
       2020   • All Club Directors earn “Leading the Club      Commit resources to staff development.   • Evaluate impact and strengthen training.
                Experience” certificate.                                                                • Provide job aids, on-line learning and other
              • 35,000 part-time staff complete                                                           resources to enable Club Directors to
                basic training on implementing the                                                        provide basic training on implementing the
                Club Experience.                                                                          Club Experience to every full- and part-time
                                                                                                          youth development professional.

       2021   • Every new Club Director completes
                “Leading the Club Experience” program
                within six months of hire.
              • All full- and part-time youth development
                staff receive basic training on implementing
                the Club Experience in first 90 days
                of employment.

7   BOYS & GIRLS CLUB MOVEMENT
PRIORITY #2: STRENGTHEN ORGANIZATIONS
Driving impact and quality requires a strong organization with talented staff and financial resources. We need to strengthen organizational capacity and
capability to improve the Club Experience and continue to expand our reach. The development of executive and board leadership at every organization
is core to building strong organizations. The focus on quality programs and adoption of quality program standards will lead to collaboration and some
consolidation of organizations. Additionally, we must take steps to strengthen our collective resource development capacity. Maximizing our success will
require Clubs and BGCA to implement new strategies collaboratively

Objective: Build strong executive and board leadership to lead organizations that drive impact.

  YEAR                        TARGET                                        CLUB ACTION                                     BGCA ACTION
 2018     50% of organizations realize gains in key        • Commit resources to professional              • Support full continuum of executive
          metrics, with less than 25% declining.             development for CEO and senior team.            leadership and board development.
                                                           • Board leaders set targets for key metrics     • Support organizations in setting goals,
                                                             and monitor progress.                           monitoring performance, and developing
                                                           • Club CEOs complete onboarding within one        annual and strategic planning.
 2019     55% of organizations realize gains in key
          metrics, with less than 20% declining.             year of hire.                                 • BGCA will make annual investments to
                                                           • Club CEOs complete the Advanced                 support executive leadership development,
                                                             Leadership Program within three years           including $1.2 million in scholarships.
                                                             of hire.                                      • Establish partnerships to support boards in
 2020     65% of organizations realize annual gains in                                                       recruiting and hiring CEOs.
          key metrics, with less than 15% declining.       • Club CEOs subsequently participate in
                                                             one annual Mastery Level development
                                                             opportunity.

 2021     75% of organizations realize annual gains in
          key metrics, with less than 10% declining.

FEBRUARY 2017                                                                                                     GREAT FUTURES 2025 STRATEGIC DIRECTION   8
Objective: Grow the resource development capacity of local Clubs and the Movement. The 2025 plan requires an aggressive increase in resources.
     Success will require the development of a compelling case that can be adapted and used by individual Clubs. As with all aspects of the operational
     framework, this objective will be assessed and adjusted annually as needed.

       YEAR                       TARGET                                        CLUB ACTION                                     BGCA ACTION
       2018    $2.2B total Movement income (based on           • Establish goal of 100% board giving.          • Grow public-private pass-through to Clubs
               projected revenue of $2B in 2017).              • Conduct Annual Campaign.                        through government, IDM, alumni, major
                                                                                                                 gifts, corporate, foundations and cause.
                                                               • Test and provide feedback on collaborative
                                                                 resource development efforts.                 • Support and build resource development
                                                                                                                 capacity through training, consultation and
                                                                                                                 other supporting resources, including how
                                                                                                                 Clubs can leverage Great Futures 2025 for
                                                                                                                 fundraising.
                                                                                                               • Expand and test efforts to collaboratively
                                                                                                                 raise funds.
                                                                                                               • Develop a compelling case for support
                                                                                                                 based on our history, our data, the goals
                                                                                                                 of the plan and the need to support our
                                                                                                                 Club members

       2019    $2.4B total Movement income.                    Participate in collaborative resource           • Grow pass-through to Clubs through
                                                               development opportunities.                        government, IDM, alumni and cause.
                                                                                                               • Continue to expand and build collaborative
       2020    $2.6B total Movement income.                                                                      resource development model.

       2021    $2.8B total Movement income.

9   BOYS & GIRLS CLUB MOVEMENT
Objective: Strengthen traditional organizations to improve delivery of services through some consolidations, mergers, management agreements, shared
services and other innovative solutions.

  YEAR                       TARGET                                      CLUB ACTION                                    BGCA ACTION
 2018    Consolidation to improve youth experience and Explore ways to work and partner together to    • Clearly articulate the process, resources
         impact outcomes through local Club actions    strengthen organizational impact                  and strategy for facilitating consolidations.
         (estimate is up to 100 organizations).        and efficiency.                                 • Create templates, facilitate discussion,
                                                                                                         and support due diligence, implementation,
                                                                                                         infrastructure and salary supplements.
                                                                                                       • Identify potential opportunities for
                                                                                                         consolidations or other innovative
                                                                                                         operating models.

 2019    Consolidate up to 20 organizations.            • Explore ways to work and partner together    Create templates, facilitate discussion,
                                                          to strengthen organizational impact and      support due diligence and implementation,
                                                          efficiency.                                  and support infrastructure
                                                        • Continue to explore ways to work together
 2020    Consolidate up to 10 organizations.              and to strengthen impact and efficiency.

 2021    Consolidate up to 10 organizations.

FEBRUARY 2017                                                                                                  GREAT FUTURES 2025 STRATEGIC DIRECTION    10
Objective: Build and support a common membership management system.

        YEAR                      TARGET                                    CLUB ACTION                              BGCA ACTION
        2018   250 organizations connect to common        Clean data and prepare to connect to common Pilot and build common membership
               membership management system.              membership management system.               management system and support Clubs
                                                                                                      in connecting.

        2019   550 organizations connected to common      Connect to common membership               Support Clubs in connecting to the common
               membership management system.              management system.                         membership management system.

        2020   Remaining organizations connected to                                                  • Support Clubs in connecting to and
               common membership management system.                                                    using the common membership
                                                                                                       management system.
                                                                                                     • Continue to enhance functionality based
        2021   All sites connected and using common                                                    on feedback from Clubs.
               membership management system.

11   BOYS & GIRLS CLUB MOVEMENT
PRIORITY #3: ADVOCATE FOR YOUTH DEVELOPMENT
Position Boys & Girls Clubs as the leading voice, thought leader and advocate for America’s youth. This priority will be built out more as we successfully
address the first two priorities. We will leverage three key differentiators to elevate our Movement as a priority partner with elected officials and policy
makers: 1. Our scalability and footprint in nearly every district, enabling us to speak with a unified voice on behalf of youth. 2. Our networks of thousands
of local and national volunteers, poised to build authentic and connected relationships with elected officials. 3. Our data. At the very time outcomes are
a prerequisite, we are uniquely equipped to leverage our data to bolster our case with key leaders in policy and media. In 2017, we will begin to grow and
diversify our champions of federal, state and local elected officials, and our positioning in key coalitions, such as U.S. Conference of Mayors, the National
Association of Attorneys General, and the National Conference of State Legislators. We will also identify new and diversified sources of short- and long-
term revenue opportunities. In addition, new training and support for Clubs will become available through our government relations team.

Objective: Implement a campaign to build awareness and understanding of the importance of out-of-school time and youth development as economic,
moral and national imperatives.

  YEAR                        TARGET                                         CLUB ACTION                                       BGCA ACTION
 2018     • Grow public funding to $271M in                 • Connect with elected officials to engage in    • Build relationships and increase awareness
            partnership with local Clubs.                     Club activities.                                 of the importance of out-of-school time with
          • Engagement of elected officials in local,       • Participate in national and local                national and state elected officials.
            state and national Boys & Girls Club events.      advocacy events.                               • Provide training for Club professionals.
 2019     • Grow public funding to $338M in                 • Create a network of board members              • Build relationships and increase awareness
            partnership with local Clubs.                     who are connected with local, state and          of the importance of out-of-school time with
                                                              national political leaders who are “one          national and state elected officials.
          • Engagement of elected officials in local,         call away.”
            state and national Boys & Girls Club events.                                                     • Provide training for Club professionals.
                                                            • Convene public and private organizations
 2020     • Grow public funding to $390M in                   focused on youth in Club communities.          • Build advocacy message focused
            partnership with local Clubs.                                                                      on supporting teens and workforce
                                                            • Participate in advocacy training.                development.
          • Engagement of elected officials in local,
            state and national Boys & Girls Club events.
 2021     • Grow public funding to $400M in
            partnership with local Clubs.
          • Engagement of elected officials in local,
            state and national Boys & Girls Club events.

FEBRUARY 2017                                                                                                        GREAT FUTURES 2025 STRATEGIC DIRECTION 12
PRIORITY #4: REACH MORE YOUTH
     When we address quality and establish ourselves as thought leaders, Boys & Girls Clubs will be positioned to expand, in pursuit of the vision that every
     child growing up in America has access to a life-changing Club Experience. Growth should be incremental initially, followed by accelerated growth from
     2021-2025, with an aspirational goal of serving 1 million youth daily and 8 million annually. This portion of the plan will require additional consideration
     and review as we approach the latter part of the timeline.

     Objective: Increase daily participation in Boys & Girls Club programs. Focus will be on serving more teens and fully utilizing current capacity.

       YEAR                         TARGET                                         CLUB ACTION                                       BGCA ACTION
      2018     Increase number of youth served daily by 3%.      Set annual goals to increase participation at     Support annual goal-setting around
                                                                 existing sites and for expansion.                 attendance and reach. Provide best practices
                                                                                                                   and recognize success.

      2019     Increase number of youth served daily by 4%.      Set annual goals to increase participation at     • Support annual goal setting around
                                                                 existing sites and for expansion.                   attendance and reach. Provide best
                                                                                                                     practices and recognize success.
                                                                                                                   • Begin developing plan and goals for growth
                                                                                                                     for 2022 through 2025
      2020     Increase number of youth served daily by 5%.      • Set annual goals to increase participation      • Provide resources and support to
                                                                   at existing sites and for expansion.              development of next generation
                                                                 • Develop long-term growth strategy                 growth plans.
                                                                   and plan.                                       • Support annual goal setting around
                                                                                                                     attendance and reach. Provide best
                                                                                                                     practices and recognize success.
      2021     • Increase number of youth served daily           Implement growth plan.                            Support starting new Clubs with the resources
                 by 5%.                                                                                            to deliver a high-quality program, including
               • Establish targets for 2022-25.                                                                    partnering with existing after-school entities to
                                                                                                                   operate affiliated programs

13 BOYS & GIRLS CLUB MOVEMENT
Objective: Keep Club members engaged through high school graduation.

  YEAR                        TARGET                                        CLUB ACTION                                     BGCA ACTION
 2018     Increase youth served ages 13-18 by 3%.         • Make serving teens a priority; set annual      • Provide training for teen-serving staff,
                                                            goals and provide resources.                     including part-time staff.
                                                          • Open Clubs in middle schools and               • Develop program resources that are fun,
                                                            high schools.                                    engaging, and prepare Club teens for
 2019     Increase youth served ages 13-18 by 3%.                                                            transition to adulthood.

 2020     Increase youth served ages 13-18 by 4%.

 2021     • Increase youth served ages 13-18 by 4%.
          • Establish targets for 2022-25.

It will be important that we explore and test the use of contemporary communication methods and technology to remain relevant and contemporary, as
well as to extend support and connection with Club youth, and to reach out and engage all youth. To accelerate learning, develop the right strategies and
establish a plan, experimentation and innovation will be necessary in the next few years. This will be a unique opportunity for Clubs to work together to
drive innovation to increase and extend our impact.

FEBRUARY 2017                                                                                                      GREAT FUTURES 2025 STRATEGIC DIRECTION   14
National Headquarters
        1275 Peachtree Street NE
         Atlanta, GA 30309-3506
          Phone: (404) 487-5700
e-mail (general inquiries): info@BGCA.org
                 BGCA.org

 © 2017 BOYS & GIRLS CLUBS OF AMERICA • 3111-17
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