On-demand visibility with blockchain

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On-demand visibility with blockchain
On-demand
visibility with
blockchain
On-demand visibility with blockchain
Visibility across the key supply chain pillars of procurement,        However, in this change-constant economy, customers’
manufacturing, transportation and distribution networks is the        expectations are to receive goods at the earliest.
strategic need of the hour. It’s well-known that all upstream and
                                                                      With the rise of e-retailers, challenges increase for brick-and-
downstream supply chain processes can’t run independently
                                                                      mortar stores to optimize their supply chain. e-retailers such as
and are at some level mutually dependent on each other to
                                                                      Amazon offering two-day shipping to customers at increasingly
guarantee quicker and reliable delivery of goods. Today’s
                                                                      competitive rates, it is becoming very important for companies
visibility is reported real-time in silos or is recorded after the
                                                                      and retailers to solve the puzzle of, “How soon can we get the
event has occurred. The challenge lies in knowing the event’s
                                                                      product in customers’ hands?“ To solve this puzzle, a couple of
occurrence in real time simultaneously by all involved actors to
                                                                      key parts are how all actors in the supply chain process talk to
facilitate proactive action. Blockchain is the database and the
                                                                      each other and how the latest information reaches the relevant
network that can bring various actors to be in continuous sync
                                                                      and involved parties on the supply network quickly and reliably.
with the rest of the supply chain network using what is known
as a distributed ledger.                                              Hence, it is not hype to state that a reliable, distributed, peer
                                                                      network ledger — lifted by blockchain technology – is the apt
Blockchain is the buzzword in the market today, and even more
                                                                      solution for complex real-world scenarios where we have
so with the financial and insurance industries, for its reliability
                                                                      multiple actors with tons of transactions and deficiency of trust
and speed. Blockchain provides a secure and robust platform
                                                                      in their supply chain process. Organized chaos indeed.
for sharing information quickly.

                                                                                                                                          Exploring the need for
                                                                                                                                          active visibility across
                                                                                                                                           the chain of supply
                                                                                                                                           and how blockchain
                                                                                                                                             complements it
                                                                                                                                               By Gaurav Malhotra,
                                                                                                                                                Vikram Sriram and
                                                                                                                                               Sindhu Nachimuthu

B   | On-demand visibility with blockchain                                                                                                                   On-demand visibility with blockchain |   1
On-demand visibility with blockchain
Integrated platform for procurement, manufacturing,
                                                                        transportation and distribution

                      We will look at two
                        scenarios where
                     employing blockchain                                                             Manufacturing
                                                                                                        network
                                                                                                                            Distribution
                                                                                                                              network

                      in the supply chain
                    planning and execution
                     space can add value.
                                             Procurement managers, while obtaining raw materials from                 The shipper can then plan and communicate its schedule to
                                             vendors and suppliers, can quickly update the quantity,                  the manufacturer, procurement and distribution teams pre-
                                             material attributes and location on the transaction and share            emptively for better planning. Based on the agreed route
                                             with other actors such as manufacturers and shippers via the             confirmation, warehouse operations can view the trail of order
                                             blockchain platform.                                                     changes for planning the storing and/or re-routing of the
                                                                                                                      arriving inventory. Thus, ASN communication over a blockchain
                                             The manufacturer then gets alerted about the shipment far in
                                                                                                                      network becomes real-time.
                                             advance of it arriving at the destination. Any challenges and
                                             special requirements can be communicated to procurement                  All this information exchange can be leveraged and fed to the
                                             and shippers instantly via the blockchain network. For instance,         customer as shipment LIVE tracking.
                                             the manufacturer updates the warehouse receiving calendar
                                                                                                                      A blockchain-enabled process significantly enhances visibility,
                                             and publishes to relevant parties in their blockchain-powered
                                                                                                                      thereby increasing the accuracy of transactions (such as
                                             supply chain network. The shipper, as a participant of the same
                                                                                                                      customer lead time) and reducing the execution time based on
                                             network, can then plan the shipment pickup and delivery dates
                                                                                                                      synced information from multiple parties on the blockchain.
                                             much in advance of shipment execution based on business hour
                                             updates from the manufacturer. The procurement team also                 Not to mention the benefits it brings in tracking the service
                                             receives the changes and can take proactive corrective action,           level agreement (SLA) adherence of actors.
                                             thereby letting the shipper know of any impending delays or
                                             challenges.

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On-demand visibility with blockchain
Enabling smarter execution and planning first-                                                                                              Blockchain, with its enlisted attributes, thus is the baseline
                                   and last-mile delivery                                                                                                                      network to establish such effective and distributed data sharing

For industries in which delivering to customers on time is what drives value for the company, this technology can help notify in
near real-time if the shipment that is en route should take an alternate route for optimal supply chain execution savings. Traffic
analysis by pattern recognition, for instance, can help trucks re-route to take a less-congested path.

                                                    Logistics tracking
                                                   (product trade history)

                             Location at point                                                                                                            B2B
                                                     Chain of ownership            Product recalls                                                                                                                 BC Customer PO | PRO NO | RRD | Event | Datetime Stamp | Source | Location Geo
                                 in time
                                                                                                       Multiple parties
                                                                                                                                                          TL
                                                                                                       Cross-border trade                                                                                                Scanner data interface
    Product                                                                                                                        Financial
    tracking                                                                                           Multiple jurisdictions     settlement
                                                                                                                                                        Customer
                                                                                                       Numerous documents                              PO/PRO#:
                                                                                                                                                         12345
                                                   Provenance tracking
                                                 (product component history)
                                                                                                                                                    LA to Queens, NY

                                                       Composition                                                                                       Order                                                        FONTANA to         DENVER to       KEARNEY to
                              Source of origin                                       Trade ethics                                                                                    LA to FONTANA
                                                                                                                                                                                                                       DENVER            KEARNEY          QUEENS

                                                        audit trail

                                                                                                                                                       Customer                   Unload                     Unload                Unload            Unload
                                                                                                                                                       PO/PRO#:                                                                                                                                             POD
                                                                                                                                                                                   /load                      /load                 /load             /load
Qualification:                                                                                                                                          12345

In this use case, we notice that there are multiple parties that               blockchain by each party? Yes — the changes in the driver
                                                                                                                                                                                                     BC Customer PO | PRO NO | RRD | Event | Datetime Stamp | Source | Location Geo             BC Customer PO | PRO NO |
can benefit from the alternate route suggestion. For starters,                 arrival time is relevant to the goods receiver, and the change                                                                                                                                                   RRD | Event | Datetime Stamp |
there is the truck driver, who is the direct beneficiary of getting            to route by driver is relevant to the service provider who hasn’t                                                                                                                                                Source | Location Geo

the load on time. There is the customer, who benefits from                     yet transferred the ownership of goods to the next party in
knowing the near-exact arrival time of the load in order to                    the supply chain — and also to the consignor whose eventual
make arrangements to allocate a dock door, and then there                      financial payment depends on the successful execution of the
are other parties such as traffic data sources and shippers,                   shipment delivery.
who are both feeding relevant data to the blockchain network.
                                                                               Note how the custody and ownership of the goods as they
As noted, it’s obvious that establishing trust among these
                                                                               travel the complex supply network is being recorded at every
parties is of primary significance. Establishing such trust can                                                                                    • Decentralized peer-peer network                                                     • Security — System is designed to prevent double counting
                                                                               instance in time on the blockchain product transaction ledger.
be challenging, given that each party belongs to different                                                                                                                                                                                 of assets and record ownership and transfers, such as in the
                                                                               This is the pertinent information that is on record to refer to     • Trustless trust — Blockchains improve trust between
companies. Having a tamper-proof record of transactional                                                                                                                                                                                   number of shipments delivered and actual quantities whose
                                                                               for any kind of reconciliation involving multiple organizations       participants by providing multiple points of verification
and master traffic data is also relevant in this scenario, as that                                                                                                                                                                         ownership is transferred from one to the next downstream
                                                                               owning the product at different points of supply chain                as each participating party also has a relevant interest in
is the main fuel that helps derive the information from the                                                                                                                                                                                party
                                                                               execution. For example, goods custody in cross-border trade,          verifying the trust in data submitted by other parties
data inputs such as customer delivery date, time, location,                                                                                                                                                                              • Transparency — Blockchains are transparent in design to
                                                                               accidental claims, true-up of payment accounts and several          • Immutability — Create permanent records that cannot be
route from shipper, shipping location. Do all these parties                                                                                                                                                                                track the ownership or control of assets
                                                                               import/export dealings in complex international trade across          deleted or modified without another real transaction
benefit from a transparency of the information fed into the
                                                                               nations.

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How to quantify blockchain technology to customers and customers to their
                                                  senior leadership? EY can work with you to identify the value-add and lost
                                                  opportunities that can be reclaimed in using blockchain. At a high level, we
                                                  can start with answering questions and dealing with problems such as:

                                                    Q                                                Q
                                                         Why does the payment process                    Which business entity owns and
                                                         take so long?                                   approves it?

                                       How to
                                      quantify
                                                        Q                                                Q
                                                               I am not sure if the information                 I don’t trust Vendor ABC’s data

                                    blockchain?                provided by a vendor is accurate!                for SLA adherence data!

                                                                Why is this business process so                  Why are my business partners
                                                         Q      complex and requires so
                                                                many hoops?
                                                                                                         Q       taking such a long time to
                                                                                                                 circle back?

                                                                                                                 Customer-Vendor dispute
                                                         Q                                               Q
                                                               Vendors don’t prefer us on
                                                                                                                 resolution is manual, tedious and
                                                               priority, as our pay cycle is long.
                                                                                                                 nasty, and brings ill will between us.

                                                                                                             Too much paperwork and manual
                                                     Q                                               Q
                                                            I am frustrated with my supply
                                                                                                             work in issue resolution…audit..
                                                            chain visibility!
                                                                                                             audit...audit!

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Customers must understand that even though blockchain is an apt technology for scenarios you
                                                  have read so far, it requires participation from all major stakeholders for it to succeed. Hence,
                                                  the question is not whether this technology will work, but how to prove the value-add to all
                                                  stakeholders and secure their buy-ins to participate in the blockchain network.

                                                Understand the business use
                                                case. Identify the “chaos.”
                                                Determine if that “chaos”
                                                revolves around trust.
                                                Analyze if this process with
                                                chaos has a long tail and
                                                heavy involvement of actors.
                                                Finally, does the client have
                                                a controlling or majority say                         With process maturing for                      Expand and integrate
                                                in the overall execution of                           meeting business need,                         with other platforms and
                                                the process? If the answer                            involve external partners                      IoT technology/platforms
                                 Adoption and   is yes, then we have a                                from the marketplace                           to realize true value-
                                                blockchain use case on hand                           in limited numbers to                          add of this blockchain
                                  next steps    to explore in detail.                                 promote viability                              foundational technology

                                                     Step                                                   Step                                                         Step
                                                     01                                                      03                                                          05

                                                                                 Step                                                  Step
                                                                                 02                                                     04
                                                                           Talk about initiating a small                          Plan phased rollouts based
                                                                           proof of concept (POC)                                 on business and strategic
                                                                           involving identified internal                          needs
                                                                           actors using small use
                                                                           case(s) — e.g., customer
                                                                           manufacturing and its
                                                                           private fleet departments

8   | On-demand visibility with blockchain                                                                                                      On-demand visibility with blockchain |   9
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                                                         All Rights Reserved.

                                                         SCORE no. 02404-181US
          Sindhu Nachimuthu                              1804-2652753
                                                         ED None
          EY Digital Supply Chain & Operations
                                                         This material has been prepared for general informational purposes only and is
          Senior, Advisory Services                      not intended to be relied upon as accounting, tax or other professional advice.
          sindhu.nachimuthu@ey.com                       Please refer to your advisors for specific advice.

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