Nine Reveals Brand Partnerships For New Season Of The Block - 2 AUGUST, 2018 - The Block Shop

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Marketing   Media Home > Media                       2 AUGUST, 2018

 Nine Reveals Brand Partnerships
 For New Season Of The Block

Nic         By
Christensen   NIC CHRISTENSEN

Nine has announced a range of client partnerships for
the next instalment of reality home renovation show The
Block.

Season 14 of The Block will again see five teams of renovators face off as they renovate St Kilda’s
historic Gatwick Hotel.

The new season will include seven client partners returning with highlights for this season:

     Mitre 10, The Block’s longest serving partner, back for their 11th season. Along with their
     ambassador Scott Cam, Mitre 10 will be providing “Mighty Helpful” service and advice to
     contestants every step of the way.
     Domain returns as a major partner for the fourth time and will be showcased throughout the
     season as the experts in property. Alice Stolz will continue to make her weekly visits,
     imparting her invaluable guidance and professional considerations.
     McCafé, The Block’s official coffee partner is back with an even larger pop-up café across the
     road from the construction site in St Kilda. The café will be serving contestants and crew
     delicious, barista-made coffee. Site foreman Dan Reilly will again be the McCafé
     ambassador, and along with in-show integration the partnership will be supported by TV
     commercials featuring him.

Volkswagen returning as the official automotive partner, with a portfolio of vehicles which
     will be showcased across the series, as well offering the chance to win the first Tiguan
     Allspace in Australia.
     Youfoodz, who will be again be fuelling The Block contestants with their fresh, chef-prepared
     meals every week. They will also be running a consumer promotion to give away a lifetime
     supply of Youfoodz.
     Bluescope Steel, back with a partnership for this series, literally helping to shape the build of
     The Block with their strong and reliable products Colorbond and Truecore. They will also be
     engaging audiences at home with weekly viewer’s choice voting and promotion.

The Block also has six new major partners with highlights of these integrations, including:

     Amazon, joining for its first Block series, showcasing Echo and Alexa – the brain behind
     Echo voice-controlled speakers realising the functionality of a voice-controlled home. The
     relationship between Echo, Alexa, and The Block will also be promoted in commercials
     featuring Block
     Suncorp joins The Block family, helping bring The Block Shop to St Kilda, and supporting
     the contestants with the difficult task of budgeting. They are aligning with design expert and
     Block judge Shaynna Blaze to help viewers spend better and style better through dedicated
     9Now content, and a ‘Home Hacks’ series addressing Australia’s most searched styling tips.
     The a2 Milk Company, which will be providing ‘The Blockhead’ with regular deliveries of
     natural, fresh a2 Milk and other fresh goodies, inspiring them to “Believe in better” along the
     competition journey.

Canstar, joining the show with a partnership with host Shelley Craft, creating bespoke
     TVCs.
     Clipsal by Schneider Electric is joining The Block with a showcase of smart-home solutions
     and electrical accessories to create connected, comfortable and stylish homes.
     Blueprint Homes, who have taken a local sponsorship in WA, providing them with a
     unique opportunity to build a close association with Australia’s most popular renovation
     show.

In addition, The Block will have a number of major suppliers involved in the new season,
including Reece, Kennard’s Hire, Freedom Furniture, Freedom Kitchens, Carpet Court, Beacon
Lighting, Beaumont Tiles, Samsung, Forty Winks, Kinsman, Steel Blue Boots and Apple.

Nine’s group content strategy director, Lizzie Young, said: “The Block is the foremost Australian
case study in the power of well-executed, cross-platform content integration. It is a consistent
performer and always delivers real and tangible results for our clients.

“We are thrilled to be welcoming Amazon, Suncorp, A2 Milk, Canstar and Clipsal as new
partners and to see others such as Mitre 10, Domain, McCafé, YouFoodz, Volkswagen and
Bluescope Steel returning because of what The Block achieves for them.

“The true power of The Block is that it delivers across a range of business metrics, from awareness
and consideration through to sales conversion.”

The Block returns to Channel Nine and 9Now this Sunday at 7pm.

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AMAZON     APPLE     AUSTRALIA         BEACON LIGHTING               BEAUMONT TILES               BLUEPRINT HOMES

BLUESCOPE STEEL     CANSTAR       CARPET COURT               CLIPSAL BY SCHNEIDER ELECTRIC                     DOMAIN         FORTY WINKS

FREEDOM FURNITURE     FREEDOM KITCHENS             KENNARDS HIRE               KINSMAN                MCCAFÉ       MITRE 10        REECE

SAMSUNG      STEEL BLUE BOOTS       SUNCORP             THE A2 MILK COMPANY                  THE BLOCK           VOLKSWAGEN

YOUFOODZ

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