2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands

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2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
2021 Media Kit
 Homegrown Living Starts Here

                 Country Woman connects
             with the heart of American women
                and shares their passion for
              family, community and country
                  values through cooking,
              crafts and a dedication to home.
2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
Reader Profile

877,500 99% 65 51%
    Audience *                                                    Women   Median Age   Median HHI $50k+

         Circulation

325K 6X
 Rate Base                                  Frequency

                                                                                                    2021 Media Kit
    Source: Subscriber Database; Editorial Assessment Research.
    *Publisher Estimate
2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
60% 77%
                                            Of All Stories,    Are Passionate
                                         Photos & Advice Are   About Crafting
                                          Reader Generated

                                Our
                              Audience
                                           84% 45%
                                            Love to Cook       Enjoy Outdoor
                                                                 Activities

                                           78% 62%
                                           Are Passionate        Travel
                                           About Exercise      Domestically
                                              & Health

                                                                    2021 Media Kit

Source: Subscriber Database
2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
Editorial Calendar

                                                                                                                                       Oct /Nov
                                                               Jun / Jul
                                                                                                         THE QUILT ISSUE
                                                                                                                                       WELCOME HOME

Feb/Mar                         Apr/ May                       WELCOME HOME
                                                                                                         Aug/ Sept                     Visit a country market;
                                                                                                                                       a how-to for natural dyes;
                                WELCOME HOME                   Cross-stitch a pretty                     WELCOME HOME                  the many things a Mason
WELCOME HOME                                                   hoop design; ideas for                                                  jar can do; collecting
                                Crochet a reusable dry                                                   Quilt a pincushion;
Knit a holiday potholder;                                                                                                              old lunchboxes
                                mop cover; ultimate guide      small-space gardening;                    composting tips; DIY
stunning farmhouse kitchen
                                to yard sale season;           collect vintage outdoor                   oversized outdoor games;
designs; inspiration from the
                                                               furniture; turn bandannas                                               LET’S EAT
                                creative container                                                       collecting vintage quilts
Less Waste Movement; crafts                                                                                                            Four pies that go beyond
                                planting; collect radios       into creative crafts; meet a
with vintage buttons; collect                                                                            LET’S EAT                     pumpkin; apples all day
                                and record players             groundbreaking women’s
Fiesta ware                                                                                              A regional barbecue tour;
                                                               rodeo team
                                                                                                                                       SIMPLY FUN
                                LET’S EAT                                                                plan a garden party
LET’S EAT                                                      LET’S EAT                                                               Create a farmhouse
                                Ideas for leftover ham
Soup and sandwiches for                                                                                  SIMPLY FUN                    memo board
                                and eggs; a guide to perfect   Ice cream desserts; slow-
two; easy one-pot meals                                                                                  Make a simple quilt ladder
                                cakes and icing                cooker mains to keep you
                                                                                                                                       On Sale: 09.21.21
                                                               out of the kitchen
SIMPLY FUN                                                                                               On Sale: 07.20.21
                                SIMPLY FUN                                                                                             Ad Close: 07.26.21
A puzzle to love
                                Old thread spools sprout May   SIMPLY FUN                                Ad Close: 05.20.21            Ad Materials Due: 08.6.21
                                flowers                        DIY a potluck dish tote
On Sale: 01.19.21
                                                                                                         Ad Materials Due: 06.4.21
Ad Close: 11.12.20              On Sale: 03.16.21              On Sale: 05.18.21
Ad Materials Due: 11.30.20      Ad Close: 01.20.21             Ad Close: 03.22.21

                                Ad Materials Due: 01.29.21     Ad Materials Due: 04.2.21                                                  2021 Media Kit

                                                                                   Note: Dates & Editorial Content Subject to Change
2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
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                                                                                                                                 2021 Media Kit
2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
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                                                                        2021 Media Kit
2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands 2021 Media Kit Homegrown Living Starts Here - Country Woman connects with the heart of American women - Trusted Media Brands
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