NEW YORK CITY - MAP MEDIA KIT 2021 - Advertise On WhereTraveler
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MAP MEDIA KIT 2021
NEW YORK CITY
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 2
WHERE Traveler Map New York City
The City In Your Pocket
“Our Mission is to inspire and help
ABOUT US our audience have amazing travel
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OUR AUDIENCE
experiences.”
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STATISTICS
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WhereTraveler Maps offer the single best visual overview
DISTRIBUTION of the city. A must-have for visitors on the go, as well
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as an essential resource for hotel concierges—who offer
SPECIFICATIONS
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experience in their destination.
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ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 3
WhereTraveler New York City Map Benefits
WhereTraveler® Maps is a trusted brand, guiding visitors in 22 cities nationwide
with an annual circulation of 12.8 million
1.2 million WhereTraveler® New York City Map distributed at 300-plus concierge
and information desks at hotels, corporate residences & visitors centers
throughout the year
Prominently displaying your ad in WhereTraveler® New York City Map
guarantees that travelers will know about your business and how to find you
An address locator pinpointing your location
will bring visitors directly to your door
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 4
Our Audience
Demographic Profile
WhereTraveler Every year, 41 million visitors spend $39 billion in New York City, and WhereTraveler®
New York City Map guides these travelers around town—influencing their dining, shopping and
entertainment selections. Featuring New York City neighborhood-highlighted city, theater and
subway maps, as well as traveler-friendly navigation tools, WhereTraveler® New York City Map is
a must-have, user-friendly guide for the city’s most active visitors—and an essential resource for
hotel concierges.
8,000,000 260,000
Readers Copies Bi Monthly
Reader Engagement
66% of readers pick up their issue of WhereTraveler in the hotel.
65% are repeat readers of WhereTraveler.
Readers spend an average of 41 minutes, in total, reading WhereTraveler.
Visitors refer to the Map 4 times during their trip.
Readers share the information with others: each issue has 4.5 readers per copy.
WhereTraveler is the primary source of visitor information for 100% of readers.
86% of readers have taken an action as a result of reading WhereTraveler
Source: 2015 WhereTraveler Map Reader Profile Study, GfK, MRI
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 5
WHERE Traveler Map Reader Stats
AFFLUENCE AVERAGE AGE
GENDER
MALE – 35%
FEMALE – 64%
Average Household Income: $ 97,100 < 45
Average Household Income: $127,100 > 45
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MARITAL STATUS EDUCATION AND EMPLOYMENT STATS
MARRIED 42% Graduated College +67% Dines Out Everyday
UNMARRIED – 24% Post-Graduate Study/Degree 30% Shops 365 A Year
*single, partnered, separated, Professional/Managerial Employment 70% Attends Shows/
widowed, divorced Attractions Daily
Our Reader Audience Statistics
Total Annual Visitor Expenditures: 46.4 Billion A Year; Up 4.9% V, YAG
ACCOMMODATIONS DINING ENTERTAINMENT SHOPPING TRANSPORTATION
13.5 10.2 5.5 8 8.1
Billion Billion Billion Billion Billion
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 6
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 7 OFFERING MORE EXPOSURE THAN PRINT ALONE To complement our extensive distribution and circulation, WhereTraveler® also provides you with added-value opportunities like no other. Our database includes partnerships with 1,500+ major concierges in New York City, VIP lounges, hotels, timeshare properties, ticketing companies and much more. Concierge Events With our concierge network of more than 1,500 concierges in New York City, our WhereTraveler concierge events are an opportunity for our advertising partners to showcase their venue by hosting an event to remember! This added-value opportunity allows our partners to familiarize themselves with the concierge community in one night—a task that would otherwise take months of costly and time-consuming networking within the hotel community. Minimum Investment of $20,000 Annually Concierge E-blasts Social Media Outreach When WhereTraveler sends your message via timely Just Ask. Where will ensure your exposure to the lucrative e-mail alerts, you’re guaranteed your message is read convention market serving more than 35 major New York by concierges who depend on us as a reliable source of City conventions annually! SHOT Show, World of Concrete, information. MAGIC, Nightclub and Bar, NAB, ASD, Hospitality Design Minimum Investment of $20,000 Annually Expo, ISC West and more. Investment of $20,000 Social Media Outreach Want to reach our large follower fan base and take advantage of our hundreds of local and visitor fans? Like our e-blasts, WhereTraveler can post breaking news, last- minute deals and vital information about your business all in real time via our Facebook business page, Twitter account and YouTube channel. Be hip to modern technology and let WhereTraveler disseminate your information through marketing’s fastest method. Minimum Investment of $20,000 Annually E-Newsletter Outreach Want more press? WhereTraveler will put you in the spotlight! Be featured in our monthly Concierge Newsletter that is sent to 1,500+ concierge association members and hotel industry employees. Minimum Investment of $10,000 Annually
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 8
Distribution
WhereTraveler Map Quarterly circulation of 300,000 (1.2 million maps distributed annually).
Baccarat Hotel and Residences
Best Western Arena Hotel
Best Western Convention
Best Western President
Blakely New York Hotel
Blue Moon Hotel
Bowery Hotel
Bryant Park Hotel
Casablanca
Cambria Hotel & Suites New York—Times Square
Chambers
Chelsea Savoy
CitizenM
Clarion Hotel Park Ave.
Club Quarters
Club Quarters Downtown
Club Quarters Grand Central
Club Quarters World Trade Center
Comfort Inn Midtown West
Comfort Inn — W. 25th St.
Comfort Inn — W. 36th St.
Comfort Inn — W. 39th St.
Comfort Inn — W. 46th St.
Comfort Inn — W. 71st St.
Cornell Club, The ?
CORPORATE HOUSING Courtyard by Marriott East
AKA: Central Park Courtyard by Marriott Times Square
Alternative Business Accommodations Crosby Street Hotel, The
BridgeStreet Worldwide Furnished Quarters Crowne Plaza Times Square Manhattan
The Nash — Oakwood Extended Stay Distrikt Hotel
Oakwood Worldwide Corporate Temporary DoubleTree Metropolitan Hotel New York
Housing
DoubleTree Times Square
Sessanta Dream Hotel
Dumont Affinia NYC
NEW YORK CITY HOTELS Dylan Hotel
414 Hotel East Village Hotel
6 Columbus, A SIXTY Hotel Edge Hotel, The
AKA Wall Street Element Times Square
Aloft Downtown—Financial District Embassy Suites New York-Midtown Manhattan
Ameritania Empire Hotel
Amsterdam Court, The Excelsior, The
Anthem Fairfield Inn and Suites LIC
Archer New York Hotel Fairfield Inn & Suites Manhattan Financial District
Astor on the Park Fairfield Inn by Marriott Times Square
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 9
Fitzpatrick Grand Central Hotel Belleclaire
Fitzpatrick Manhattan Hotel Chandler
Four Points by Sheraton SoHo Hotel East Houston
Four Points by Sheraton Times Square Hotel Elysée
Gansevoort Meatpacking NYC Hotel Five44
Gansevoort Park Avenue NYC Hotel Indigo
Gem Hotel Chelsea, The Hotel Indigo Lower East Side
Gem Hotel SoHo Hotel Mela
Gem Midtown West Hotel on Rivington
Gild Hall Hotel Pennsylvania
Hampton Inn Hôtel Plaza Athénée New York
Hampton Inn — Pearl St. Hotel Wales
Hampton Inn Chelsea Hotel Wolcott
Hampton Inn Manhattan SoHo Howard Johnson Express
Hampton Inn Manhattan Times Square North Hudson, The
Hampton Inn Manhattan/Downtown Financial Hyatt Union Square
Center Hyatt Place Midtown South
Hampton Inn W. 24th St. Ink 48
Hampton Inn W. 31st St. Inn at Irving Place
Harvard Club, The InterContinental New York Barclay, The
HGU New York InterContinental New York Times Square, The
Hilton Club Iroquois New York, The
Hilton Garden Inn New York/ Jade Hotel, The
Midtown Park Avenue James New York, The
Hilton Garden Inn, W. 35th St. Jane Hotel, The
Hilton Garden Inn Times Square South Jewel Hotel, The
Hilton Manhattan East JW Marriott Essex House NY
Hilton Times Square Kimberly, The
Holiday Inn Downtown Kitano New York, The
Holiday Inn Express JFK La Quinta Manhattan
Holiday Inn Express Manhattan West Side Le Parker Meridien NY
Holiday Inn Express W. 29th St. Lex NYC, The
Holiday Inn Express W. 45th St. Lexington NYC, The
Holiday Inn Financial District Library, The
Holiday Inn LaGuardia Loews Regency
Holiday Inn LES Lombardy Hotel
Holiday Inn Midtown W. 57th St. London NYC, The
Home2Suites by Hilton Lowell, The
Hotel 31 MADE Hotel
Hotel 373 Fifth Ave. Mandarin Oriental, New York
Hotel 41 Manhattan Broadway
Hotel Americano Manhattan Club, The
Hotel at Times Square, The Manhattan West Hotel
Hotel Beacon Mansfield Hotel
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 10
Distribution
WhereTraveler Map Quarterly circulation of 300,000 (1.2 million maps distributed annually).
Marcel, The Shoreham, The
Mark, The Smyth Tribeca
Marmara-Manhattan, The Sofitel New York
Mayfair New York St. Giles Court
Mercer, The St. James Hotel
Mondrian Park Avenue St. Marks Hotel
Morningside Inn Standard East Village
Murray Hill Suites Standard New York
Muse, The Stay Hotel
New York Hilton Midtown Strand Hotel, The
New York Marriott Downtown Surrey, The
New York Marriott East Side Sutton Court Hotel
New York Marriott Marquis Times Thompson LES
Square Time Hotel
New York Palace, The Travel Inn
New York Yacht Club Trump International Hotel & Tower® New York
Newton Hotel Union League Club, The
Night Hotel University Club of New York
Nomad Hotel Viceroy New York
Novotel W New York
Omni Berkshire Place W New York—Union Square
Opera House Hotel Wall Street Inn, The
Paramount Hotel Washington Square Hotel
Park Central New York, The Wellington Hotel
Phillips Club WestHouse Hotel
POD Hotel Westin Governor Morris, The
Princeton Club of New York, The Wyndham Garden (W. 24th)
Redbury NY, The Wyndham Garden (W. 36th)
Renaissance New York Hotel 57 Wyndham Garden Inn Chelsea
Renaissance New York Midtown Hotel Wyndham Midtown 45
River Club
Roger Smith Hotel BROOKLYN/QUEENS / LONG ISLAND
Box House Hotel, The
Roger, The
Comfort Inn JFK
Room Mate Grace
Comfort Inn Maspeth NY
Royalton
Crowne Plaza Laguardia Airport
Salisbury Hotel
Fairfield Inn (LIC)
San Carlos Hotel
Fairfield Inn and Suites Brooklyn
Sanctuary, The
Four Points by Sheraton LIC
Seton Hotel
Franklin Guesthouse
Shelburne Affinia NYC
Hampton Inn — LaGuardia
Sheraton New York Hotel & Towers
Holiday Inn Express Brooklyn
Sherry-Netherland, The
Holiday Inn Manhattan View (LIC)
Shops on Columbus CircleABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 11
Holiday Inn New York Queens—JFK Airport Bloomingdale’s Visitors Center
Hyatt Place Long Island City Cityami
John Hotel Cliqcar
NY Moore Hostel DJK Residential
New York Marriott at the Brooklyn Bridge Downtown Association, The
Pointe Plaza Hotel Federal Hall
Ritz-Carlton Residences, The Grand Central Partnership
Z NYC Hotel Hornblower Cruises & Events
Intrepid New Yorker
NEW JERSEY HOTELS Lincoln Square BID
Candlewood Suites Jersey City
Macy’s Visitors Center
Clinton Inn Hotel
Madison Belvedere
Courtyard Secaucus Meadowlands
New York Presbyterian Guest Facility
DoubleTree by Hilton Fort Lee—
New York University — Jeffrey S. Gould Welcome
George Washington Bridge Center
Doubletree by Hilton Jersey City NY Presbyterian Hospital W Cornell Campus
Doubletree New Jersey New York University Student Resource Center
Hilton Garden Inn Ridgefield Park One Beacon Court Residential Building
Hilton Hasbrouck Heights Saks Fifth Avenue Concierge Desk
Hilton Newark Airport Sheffield 57
Hilton Short Hills NJ Shops at Columbus Circle, The
Holiday Inn Hasbrouck Heights Suites at Silver Towers
Holiday Inn Express New Jersey Travelex
Hyatt Regency Jersey City Wempe
Madison Hotel Belvedere Westfield World Trade Center
Oakwood Corporate Housing
Jersey City
Sheraton Meadowlands
Sheraton Parsippany Hotel
SpringHill Suites by Marriott
W Hoboken
Westminster Hotel, The (Livingston)
CONNECTICUT HOTELS
Stamford Marriott Hotel & Spa
TOUR OPERATORS /TRAVEL AGENCIES
Atlas NY Residential
New World Travel
ADDITIONAL LOCATIONS
34th Street Partnership (Penn Station)
American Management Association
Avalon Riverview BuildingABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 12 Rates and Specifications Artwork to be supplied as a press-optimized PDF le (Acrobat- generated) with all fonts and hi-res images (300dpi) embedded. Failure to embed high-res images will result in pixelated output. UNIT INCLUDES TRIM BLEED OPEN RATE Front Cover Star on Maps and Coupon 4” x 7” n/a $9,270 Full Panel Star on Maps 3 1/8” x 8” n/a $7,570 1/2 Panel Star on Maps 3 1/8 x 3 7/8” n/a $4,165 1/3 Panel Star on Maps 3 1/8 x 2 1/2” n/a $3,090 1/4 Panel Star on Maps 3 1/8 x 1 13/16” n/a $2,180 Back Panel Star on Maps 3/1/8” x 8” 3 7/8” x 8 3/4” $9,085 1/8 Panel Coupon Star on Maps 3 1/8” x 15/16” n/a $1,760
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 13
Advertising Deadlines
ISSUE MATERIALS DUE
July 2021 June 8th, 2021
October 2021 September 7, 2021
January 2022 December 6, 2021
April 2022 March 9, 2022
BAREBONES SPECIFICATIONS
Colors: CMYK process only
Fonts: Use ONLY PostScript Type1 or OpenType (or create
outlines of all text)
Files: We prefer PDF/x1a when properly created from files
that conform to our specifications. We can accept native files
InDesign and Quark, with Photoshop (bitmap) and Illustrator
USEFUL MEASUREMENTS
(vector) images.
Live Area: All critical matter must be kept within the non- 1/8 = .125 3/4 = .75
bleed live area dimension. Add 1/2” on each side of center line 3/8 = .375 5/8 = .625
of spine for safety margin. Ads not conforming to the above
7/8 = .875 13/16 = .8125
dimensions will be modified to fit the appropriate space at
the advertiser’s expense.ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 14
ABOUT US OUR READERS OUR CONTENT DISTRIBUTION SPECIFICATIONS & RATES MEDIA KIT 2021 | 15
MECHANICAL REQUIREMENTS press color, as the inks used are not true press
• WhereTraveler is produced in accordance with
®
colors (i.e.they cannot always be achieved in process
accepted standards for web offset printing (SWOP), printing). If you have color critical ad, please work
using four-color process inks (CMYK). Please refer with your sales rep to ensure that color expectations
to these standards for more information. You may are achieved.
obtain these at
http://www.idealliance.org/specifications/swop/. GENERAL INFORMATION
• Final digital ads should be supplied as PDF/ GoVisit Media, LLC is not responsible for, nor does
x1-a or Press format PDFs, saved as version 1.3 it guarantee, the accuracy or reproduction quality
(Acrobat 4.x) with high-resolution transparency of materials that do not meet these specifications.
flattening. Include all fonts subsetted at 100%. These Changes to supplied material will be made at the
files must be created using one or more of the written request of the client or agency and must be
following software programs only: Adobe InDesign, received within 2 days of sales close. GoVisit Media,
PhotoShop or Illustrator, and QuarkXpress. PDFs LLC can accept native files in a limited number of
may be generated directly from the application or formats (see Mechanical Requirements). Changes
distilled from PostScript files using Acrobat Distiller. can only be made if the source graphics are supplied.
Please GoVisit Media, LLC endeavors to comply with all
do not use Microsoft Publisher or Office applications, advertiser’s changes. However, GoVisit Media, LLC
as these cannot create acceptable PDFs. assumes no responsibility for errors and omissions
resulting from such changes.
Build your ad so that it conforms to these
specifications AT FINAL SIZE: Digital/Web:
• Image (photo) files should be 300 pixels per inch in • Be sure to include your Web address in your ad
CMYK, in Tiff or EPS formats. One-bit images (such creative.
as black-and-white logos) should be minimum 600 • Online editions will include your ad exactly as it
pixels per inch. appears in print, but for us
• Check that all colors used are 4/C process colors to legally link the ad to your website, your Web
(CMYK). No Pantone, RGB, or Lab Color. address must be included
in the ad.
• Check that the maximum total ink coverage (TAC)
does not exceed 300%. SHIPPING INFORMATION
• Provide 1/4" bleeds (image beyond trim) in bleed All materials must be received on or before sales
ads. close date.
• Keep all live matter 1/4” from the trim on all four Please contact your sales rep regarding digital transfer
sides. and acceptance of ad materials. We do not have a
“common use” FTP for security reasons.
• All ads must conform to the spec sheet dimensions,
if they do not, the ad will be modified to fit the
appropriate space at the advertiser’s expense. CANCELLATIONS
• Files must be in .zip format if compression software Cancellations not received in writing prior to the space
is used. reservation date will
• Ad Proofs: We follow industry standards on press. not be accepted. Advertisers not completing contract
If running a color ad, you may supply a color proof, schedule are subject
which we will check for content. Please note that to short rate.
consumer inkjet cannot be relied upon to predictMap MEDIA KIT 2021 NEW YORK CITY
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