New products from Fazer Bakery to delight Moomin fans and everyone with a sweet tooth - gluten-free product family keeps growing - Cision

Media release
                                                27/04/2021

New products from Fazer Bakery to delight Moomin
fans and everyone with a sweet tooth – gluten-free
product family keeps growing
Pullava, Finland’s best-selling family of filled sweet buns, has some new
members: the soft and succulent berry-filled Oululainen Pullava Muhkea filled
sweet loaves will soon be arriving in stores. There will also be two new
delicious baked products especially suited for children’s tastes and featuring
familiar characters from Moominvalley. Fazer’s Marjapiirakka berry pie product
family, which celebrates its 50th anniversary this spring, will be joined by a new
member, and small sweet buns will be available in a new flavour. The Fazer
Gluteeniton gluten-free range is expanding with a number of new products that
consumers have been asking for.

Summer delicacies with plenty of berries and authentic, full flavours

Summer is the golden time of sweet bakery products enjoyed both at home and on
outings. Sweet bakery products are often impulse buys, and they have begun to
challenge more traditional snacks. People appreciate the taste of real berries, as well
as delicious appearance.1 Families with children also want bakery products that are
suitable for snacking, and, among them, both taste and the ability to make better
choices are important.2 The new Moomin-branded Ompukkapiirakka apple pies and
sweet buns, developed especially for children, contain 30% less sugar.

Oululainen Pullava Muhkea raspberry cheesecake 285 g

Oululainen Pullava Muhkea raspberry cheesecake is a
sweet bun loaf with a cheesecake filling and raspberry
jam with plenty of raspberries, and topped with crushed
dried raspberries. The fillings are added after baking to
keep the flavours authentic and full. Succulence is
enhanced by the vanilla filling. Lactose-free. Available
in shops from 3 May 2021.

Oululainen Pullava Muhkea blueberry and white chocolate 285 g

Oululainen Pullava Muhkea blueberry and white
chocolate has plenty of blueberry filling with white
chocolate chips on top. The fillings are added after
baking to keep the flavours authentic and full.
Succulence is enhanced by the vanilla filling. Low in
lactose. Available in shops from 3 May 2021.

Fazer Moomin Ompukkapiirakka apple pie 2 pcs 140 g

Fazer berry pies are a beloved classic that have been
baked at Fazer’s Vantaa bakery since 1971. To
celebrate the anniversary year, all Fazer berry pies are
being packaged in special anniversary packaging. Fazer
Moomin Ompukkapiirakka apple pie is a new member of
the berry pie product family. The filling has 30% less
sugar than normal berry pies, making them particularly
suitable for children. The packaging of the pies changes
with the seasons and features familiar characters from
Moominvalley. Lactose-free. Available in shops from 26
April 2021.

Fazer Moomin Puustit sweet buns 10 pcs 220 g

A new snack option for families with children will be available
when Fazer Moomin Puustit sweet buns arrive in stores. Soft
sweet buns have a fruity filling and contain 30% less sugar.
The packaging features Moomin characters and their wise
sayings. Vegan, lactose-free. Available in shops from 26 April
2021.

Selection of gluten-free products expands

Fazer is investing heavily in gluten-free products and is expanding the Fazer
Gluteeniton product family, which was launched in early 2021. Consumers who follow
a gluten-free diet have particularly requested easy on-the-go options and fresh, soft
buns. The bread and sweet bakery products are baked in Lahti at the gluten-free
Vuohelan bakery, which Fazer bought a year ago.

Fazer Gluteeniton sandwich with ham, cheese, egg and
pickled cucumber 160 g

Fazer Gluteeniton sandwich is an easy snack or lunch option.
Slices of dark buckwheat bread filled with plenty of Finnish
ham, cheese, egg and pickled cucumber. Lactose and gluten-
free. Available in shops from 26 April 2021.

Fazer Gluteeniton sweet bun with a dab of butter 2 pcs 120 g

Fazer Gluteeniton gluten-free sweet bun with a dab of butter is a
welcome addition to the fresh product shelf. The bun has plenty
of butter filling and keeps succulent and soft for days. Lactose
and gluten-free. Available in shops from 26 April 2021.

Fazer Gluteeniton Ohut Kaura 100% oat bread 3 pcs 180g

Thin, 100% oat bread torn into two halves contains oats in multiple
forms. High in fibre, Fazer Gluteeniton Ohut Kaura 100% is a great
staple bread. Vegan, and lactose and gluten-free. Available in
shops from 26 April 2021.

Fazer Gluteeniton Jälkiuunipala 3 pcs 165 g

The old favourite Vuohelan Jälkiuunipala portion bread now has even
more fibre and flavour. Vegan, gluten-free. Available in shops from
26 April 2021.

Fazer Gluteeniton strawberry swiss roll 220 g

Vuohelan strawberry swiss roll now joins Fazer’s Gluteeniton
gluten-free product family. This soft swiss roll is filled with
strawberry jam and vanilla butter cream. Lactose and gluten-free.

Sources:
1
    Sweet bakery products study, Red Note 2021, n=446
2 Snack   study, Foodwest 03/2018, n=324

Further information:
Anniina Niemistö, Communications Director, Fazer Bakery, anniina.niemisto@fazer.com, tel. +358
40 674 4672
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998,
media@fazer.com

Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891,
the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to
create moments of joy for all those around him. Shaping new tastes, traditions and food experiences,
Fazer’s vision is Towards Perfect Days. Fazer builds on its strong heritage, consumer-oriented approach
and innovations to create the sustainable food solutions of the future. We want people to experience
Northern Magic. The group focuses on fast-moving consumer goods, Fazer Group operates in eight
countries and exports to around 40 countries. In 2020, Fazer Group had turnover of EUR 1.1 billion and
almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the group’s
values and the United Nations Global Compact.
Northern Magic. Made Real.