NEW FROM NEW YORK CITY - A sneak peek in to the latest pizza trends, innovation and inspiration - Arla Pro
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NEW FROM NEW YORK CITY A sneak peek in to the latest pizza trends, innovation and inspiration
At Arla Pro, we are As the UK’s largest dairy
company with over 130 years
about brilliant products of heritage, we know a thing or
two about cheese. Our shared
created specifically with passion for food, the food
business and kitchen mastery
chefs in mind, designed means we are constantly on the
lookout for NEW.
to work seamlessly Where better to find it
back-of-house giving than New York City –
the cultural and business
kitchen creatives the capital of the US.
freedom to cook without Home to the world’s first
pizzerias and some of the
worrying about quality best pizza you can get your
hands on. We explored the
or performance. trends and quirks of the big
apple, to understand what
makes the pizza here
so famous.
This booklet aims to bring you
a sneak peek in to the latest
innovation shaping the market
today so you can take and
shape them to power your
pizza menus.
2 3
Setting the Scene
The global pizza market is worth an estimated
$144bn, of which the USA alone makes up
31%. With such a huge influence on pizza
worldwide, understanding what drives
the market here can give you an edge on
competition back home.
$45.73bn
$6.47bn
US pizza market UK pizza market
The UK pizza market is now worth around £5bn
and still growing, it’s expected to reach a value
of £5.8bn by 2023.
PMQ Pizza Power Report 2019
Euromonitor International 2018
4 Mintel – Pizza and Italian Restaurants, UK – November 2018 5
Changing Tastes
What’s hot in NYC
2.
Flexitarian
In the 5 years to 2018 the value of the US meat-
substitute industry more than doubled to $1.44m,
while the percentage of those who identify as vegan
or vegetarian remained relatively unchanged.
Pizza in both the US and the UK is increasingly
shaped by the rise of flexitarian, people are
consciously reducing their meat intake for health
and environmental reasons.
3.
Premiumisation
1.
According to the economic theory known as the Pizza Principle, a
Authenticity
New York slice should cost roughly the same as a subway fare. But True traditional styles like
these days, gourmet offerings have bumped the average slice to Neapolitan and Pizza
almost a dollar more. al Taglio are growing in
popularity, while more
The average New Yorker is now demanding more from their restaurants source ingredients
pizza. Research shows 80% wish their local pizzerias would offer which add provenance to their
more premium, innovative toppings. Pizzas with traditional style menu. One of the top trends
bases mixed with innovative, contemporary toppings - or unusual driving the NYC pizza market,
bases infused with spices and seeds – fit perfectly with the modern 49% look for authenticity on
consumer's appetite for new, upgraded ingredients. pizza menus.
Euromonitor International 2019
Technomic’s 2018 Pizza Consumer Trend Report
6 Datassential’s Foodbytes: Pizza Keynote Report 2018 7
5.
Technology
The impact of technology cannot
be understated. In New York,
like everywhere else, pizzerias
must always be on the lookout
for innovation, whether that’s a
third-party delivery app, a way
to reduce your labour costs or an
improved POS system.
Delivery companies like Caviar,
Deliveroo and UberEats are
changing the way people order
their food with 43% of pizza
consumers finding online ordering
and tracking technologies
“appealing” or “extremely
appealing”.
Meanwhile, big players like Pizza
Hut and Domino’s are working
to develop self-driving delivery
vehicles to reduce cost and
increase availability. Domino’s
aims be a “tech company that sells
4.
pizza”, a strategy which has paid
dividends for the pizza giant.
Sustainability Marla Topliff, chairman of the US
National Restaurant Association’s
Customers are looking for natural, local and
Pizzeria Council, notes: “During
sustainably-sourced ingredients. Transparency is key
these times when the price of labor
and perceived social responsibility can increasingly
is getting so high, things like kiosk
make or break a brand.
ordering and mobile ordering
have taken a giant leap. It’s less
Sourcing ingredients that give back to the
expensive for a store owner,
community, are farmed in a responsible, sustainable
especially an independent, to
way and which can be fully traced to their place of
be able to keep business going.
origin adds value for customers and perfectly fits
Technology is something we all
their demand for provenance.
have to keep an eye on”.
Technomic’s 2018 Pizza Consumer Trend Report
8 9
Kitchen
to
Customer
Standing out from the
competition all starts
in the kitchen, filtering
Kitchen Menu Customer
Different cooking techniques, processes Your menu is the most obvious Customer demands are always
through to your menu and styles all impact the final product. way to offer a point of shifting, keeping on top of these and
and the front-of-house Your BOH skillset, ingredients and
equipment can all be tweaked to meet
difference. Changes in your
style or flavours are vital to
altering your messaging or store
concept will keep you relevant.
application. Here are your objectives. long-term success.
a few of the top trends
we discovered in Coal-Fired Ovens Hot Honey Slice Shops
each category: It’s made a comeback. Coal-fired pizza cooks
at a higher temperature for a crispier base
From value to artisan, adding hot honey
as a topping to pizza is a massive NYC
Classic NY slice shops are evolving with
Pizza al Taglio styles and single Detroit
topping trend deep-dish slices
Open Kitchens Fried Pizza Breakfast Pizza
More often than not pizza in NYC is cooked on full Deep frying the pizza base before cooking Dinner still dominates, but other dayparts
display, adding value to experience for customers in an oven differentiates your menu such as breakfast and dinner, are in growth.
Pizza for breakfast is now normal!
Transparency Unusual Bases
Using fresh, natural ingredients from known Adding seeds, spices or herbs to your base
suppliers is the new normal before cooking premiumises your menu and
creates a health story
10 11
Open Kitchen
Restaurant
With a kitchen directly behind
the counter, Paulie Gee’s is an
interactive experience where
customers chat directly with the
Spotlight:
chefs while watching their pizza
being made.
Everyday Heroes
Paulie Gee's
High quality, high-output and
consistent, their deck ovens cook
many pizzas at a time and can
Recipe
create multiple pizza styles. inspiration:
Slice Shop Hot Honey
“Mike’s Hot Honey” as a pizza
HELLBOY
Fresh mozzarella, Italian
Serving nearly flawless New topping has taken the NYC
pizza scene by storm, and it all
tomatoes, Berkshire soppressata
Picante, Parmigiano Reggiano
York and Sicilian style pizza, started here.
and Mike’s Hot Honey
Paulie Gee’s is a modern Sesame Seed Base
Unique and contemporary while
homage to traditional style adding a distinct crunchy texture
and taste, Paulie Gee’s coats
Brooklyn slice shops from the the bottom of some bases with
60s and 70s. With choices Sesame seeds.
using modern innovative
Vegan
toppings, this “new classic” The trend for vegan and flexitarian
options is massive and not ignored
NY slice shop has a lot to offer. by Paulie Gee’s, who offer an
entire vegan range complete with
vegan mozzarella and pepperoni. FREDDY PRICE
Upside down Sicilian with fresh
"
Across the industry I’m noticing
a lot of people are moving to
Delivery
Technology has opened up an
entire new customer-base for
mozzarella, tomato sauce,
pecorino romano and a sesame
seed base
pan pizza, Detroit style pizza
"
pizzerias. Caviar is a third-party
app like Deliveroo or UberEats
here is really starting to explode which delivers pies directly from
this shop.
Andrew – Chef
Artisanal Experts
Restaurant A perfect example of the
premiuisation sweeping NYC,
Song E Napule use wood-fired
Spotlight:
ovens requiring a highly skilled
back of house and only use fresh
ingredients.
Song E
Authenticity
Using entirely fresh produce used
exactly as they are in Italy, these
pies are authentic as they get, a
Napule
little slice of Naples.
Deep Fried Pizza
Recipe inspiration:
Known as pizza fritta, on selected
dishes Song E Napule deep fry
Song E Napule is all their pizza base before cooking
in the oven for a unique taste
about family, tradition and and texture. MONTANARA
Deep fried pizza with piennolo del
authenticity. These authentic Dessert Pizza Vesuvio cherry tomatoes, mozzarella,
Pizza doesn’t stop at savoury, Parmigiano Reggiano and basil.
pizza purists serve traditional even these artisanal experts offer
brick oven Neapolitan style a dessert pizza option alongside
traditional panna cotta, cannoli
pies in a cosy, intimate setting and tiramisu.
using only fresh produce of the Smoked Mozzarella
More than simply switching up
best quality. toppings, some Song E Napule
pizzas use smoked mozzarella as
a point of difference.
MARGHERITA
Delivery
Tomato sauce (san Marzano DOP
"
From quick-service slice shops
eccellenze nolane), mozzarella, basil
We cook our wood-fired pizzas to artisan full-service bistros,
everyone is on the action for and extra virgin olive oil.
to perfection at 515 degrees
"
delivery. Song E Napule is a small
for 90 seconds restaurant but fully digital and
ready to deliver.
Ciro - Chef and Owner
Your Perfect Pizza Mozzarella
From dough to plate every pizza is unique, and every Block Mozzarella 2.3Kg Key Benefits
• Perfect for creating an irregular cut
Pillbox Design Ltd
Coney Green Business Centre
Wingfield View, Clay Cross
Chesterfield, S459JW
Perfect for pizza purists, a
Tel: +44 (0)1509 323 001
enquiries@pillboxdesign.co.uk
Arla Pro EU Mozzarella Block 2.3kg
stage affects the final product. Whether you’re a high-
to replicate softer mozzarella Pillbox reference:
Date updated:
A01729
30/10/2017
Process
Cyan
VERSATILE product that can
Prepared by: Steve Tomkins
Brand: Arla Pro Process
Pack type: Label Magenta
• Can be mixed with local/artisanal
Substrate: White Label
Process
Yellow
Client Reference: 45884
Process
be used across the menu, ideal
Barcode type: AS SUPPLIED Black
Barcode no: 5760466444828
speed superstar or an artisanal expert, choosing the cheese to create an individual blend
Truncation: AS SUPPLIED
Pantone
Scale: AS SUPPLIED 3415 C
This proof has been produced Pantone
for the purpose of checking artwork 348 C
construction and colour split.
for customisation to create a
This is not a true representation
of colour and will not match
• Shape and size works with
the printed item.
Consult current pantone colour
books for accurate colours.
perfect mozzarella starts with understanding the oven BESPOKE blend/ shape and industrial graters or can be Approval
signature/ date:
grated by hand for operators who
AUTHENTIC looking pizza. use super-hot pizza ovens.
you cook it in.
Large Diced Key Benefits
• Once cooked it resembles softer
Mozzarella 2kg mozzarella formats such as
buffalo, burrata and fior di latte
Pillbox Design Ltd
Coney Green Business Centre
Wingfield View, Clay Cross
Chesterfield, S459JW
Tel: +44 (0)1509 323 001
enquiries@pillboxdesign.co.uk
Arla Pro EU Mozzarella Large Diced 2kg
Pillbox reference:
Date updated:
Prepared by:
Brand:
A01729
30/10/2017
Steve Tomkins
Arla Pro
Process
Cyan
A thicker cut size of mozzarella
Process
Pack type: Label Magenta
Substrate: White Label
Process
Yellow
Client Reference: 66991
• Low moisture content allows the pizza
Process
Barcode type: AS SUPPLIED Black
Barcode no: 5711953064746
Truncation: AS SUPPLIED
Pantone
Scale: AS SUPPLIED 3415 C
gives a SLOWER MELT,
This proof has been produced Pantone
Traditional Oven Deck Oven Conveyor Oven
for the purpose of checking artwork 348 C
construction and colour split.
to be cooked more evenly, giving a
This is not a true representation
of colour and will not match
the printed item.
Consult current pantone colour
books for accurate colours.
allowing the pizza base to crispy base and a golden crust
Approval
signature/ date:
be fully cooked before the • A 10 x 10mm cut size making it
the perfect solution for operators
cheese begins to burn. who use super-hot pizza ovens.
Neapolitan Neapolitan Neapolitan
Perfect Mozzarella: Perfect Mozzarella: Perfect Mozzarella:
• Block • Block • Block
• Large Diced • Large Diced • Large Diced Large Shredded Key Benefits
New York New York
Mozzarella 2Kg • Perfect for delivery, retaining opacity as
it’s transported from kitchen to consumer
Thicker cut size than shredded, • A 4x4x20mm cut sizes means more
stretch on the cheese once cooked
Perfect Mozzarella: Perfect Mozzarella: ensures EVEN COVERAGE
• Retention of colour/ opacity means you
• Large Diced • Large Diced with an EVEN MELT. don’t need to overload with cheese to
• Large Shredded • Large Shredded achieve the desired result on delivery
who use super-hot pizza ovens.
Romana Detroit
Perfect Mozzarella: Perfect Mozzarella:
• Block
• Large Diced
• Large Shredded
• Shredded
Shredded Mozzarella 2Kg Key Benefits
• Gives optimum coverage and yield as
A good all round choice well as an even and consistent melt
for chefs, our shredded • Can be mixed with local/artisanal
mozzarella contains potato cheeses to create an individual blend
Pizza Al Taglio starch as an anti-caking agent • Smaller cut size means a quicker
which increases browning. melt but still retains flavour and a
Perfect Mozzarella: traditional mozzarella colour
• Large Diced • Thicker cut size adds extra stretch
• Large Shredded to your pizzas result on delivery
who use super-hot pizza ovens.
TIP: Use a thicker cut size on delivery pizza to retain opacity as it travels
We are proud to be a
farmer-owned company.
As a farmer-owned business, we are in control of the quality of the
milk every step of the way. So, your customers can expect natural,
nutritious milk that's sourced in a responsible and sustainable way. Of
course, being farmer-owned also means that, by buying Arla products,
you and your customers are directly supporting the dairy farmers.
All our products have naturalness and quality at their heart. But we
also understand they need to perform evenly and consistently in every
back-of-house situation. We've worked closely with the Craft Guild of
Chefs to ensure they exceed expectations.Natural dairy products created for Foodservice professionals.
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