Network Performance Data State Broadband Initiatives

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Network Performance Data State Broadband Initiatives
Network Performance Data
           for
State Broadband Initiatives

            Best in Class
         Crowdsourced Data
                 for

  •   Broadband Effort Prioritization
  •   Remote Educational Connectivity
  •   Indoor Coverage / Public Safety
  •   Telecom Industry Negotiation
  •   Right-of-Way Planning

                                  Copyright 2021, Ookla, LLC
Network Performance Data State Broadband Initiatives
Ookla®
The global leader in mobile and broadband network intelligence,
testing applications and technology. Internet service providers,
mobile network operators, businesses and government agencies
alike rely on Ookla for unparalleled and immediate information
on the state of networks and online services.

Trusted by the Public
•   Hundreds of millions of users
•   10+ million tests taken every day (34+ billion tests to date)
•   Anonymized data ensures privacy and GDPR compliance
•   Clients include every major telecom provider in the United States

Speedtest has the most …
         Users             Tests              Data             Insight

                                                                         Copyright 2021, Ookla, LLC
Network Performance Data State Broadband Initiatives
Speedtest Server Network™ has over 1,600
                                               servers in United States & U.S. Territories

 2020 Speedtest Stats
 for the United States

        293 million
       tests combined on
   fixed & wireless networks

            taken on

         58 million                                                                     as of Dec, 2020
        unique devices

      Key Stat

    includes 154 million
tests with GPS precision location

                                    Copyright 2021, Ookla, LLC
Network Performance Data State Broadband Initiatives
Industry Leadership & Partnerships
As the de facto internet intelligence standard, Ookla fixed and mobile data is used by the U.S.
Federal Communications Commission (FCC) for internal analysis, reports to Congress and
public documents on the status of the telecommunications marketplace.

Ookla supplies the National Telecommunications Information Agency (NTIA) with access to our
Speedtest measurement data for fixed and wireless networks as well as intelligence on wireless
network coverage to support their efforts to build the National Broadband Availability Map.

Ookla is the exclusive provider of global network performance data to GSMA Intelligence
(GSMAi), a trade body that represents the interests of mobile operators worldwide, uniting
more than 750 operators with almost 400 companies in the broader mobile ecosystem.

As official members of the ITU-T (Study Group 12), Ookla partners with leading global
operators, test and measurement companies, infrastructure and hardware providers, network
analytics providers and regulators to help develop and define quality of service (QoS) and
experience (QoE) standards.

                                                                                           Copyright 2021, Ookla, LLC
Network Performance Data State Broadband Initiatives
Problems / Challenges with Broadband Investment

 • Lack of dependable, consistent data sources
 • Federal data is out of date, incomplete and self-reported
 • Lack of location detail in data
 • Rural communities a patchwork of Have/Have Not
 • Defining Accessibility vs. Affordability
 • Variability in federal programs (CAF, RDOF, Rural 5G, etc.)
 • Ongoing operator compliance after subsidized build-out
Network Performance Data State Broadband Initiatives
How do Governments Use Speedtest Data?

Map service availability     View mobile network coverage

Define underserved areas     Hold operators accountable

Filter metrics by operator   Analyze high-traffic areas

Track network development    Inform policy decisions

                                                          Copyright 2020, Ookla, LLC
Network Performance Data State Broadband Initiatives
Federal
                        Communications
                        Commission
                                         Fixed Broadband Deployment
How Many
Americans Lack
Broadband?

FCC says
           21 million
Microsoft says
       162 million
The truth is
likely somewhere
in between.
Network Performance Data State Broadband Initiatives
Examples of Local
Speedtest                           Collection Efforts
Intelligence®

Why do states need to
supplement their data
collection efforts?
                                     As of Jan 29, 2021     Maine        Minnesota           Washington           Wyoming
                                           Announced
•   Lack of historical data                               Nov 24, 2020   Aug 3, 2020         Jul 30, 2020          Jul 18, 2019
                                           launch date
•   Participation will decrease             Test count
    without constant enagement                              14,478          47,716              33,054†               2,754*
                                          since launch
•   Search engine results and app
    stores will not present your    Weeks operational         9.5            25.5                  26                    79
    test near top of 1st page
                                          Local Efforts
                                                             1,524           1,871                1,271                 35
•   Need for greater volume!         Average per week
    Speedtest® is collecting an      2020 Speedtest™
                                                           1,124,573      5,071,852            8,345,312             445,476
    average of 60x more tests          measurements
                                                Ookla
                                                            21,626         97,536               160,486               8,567
                                     Average per week
                                                                                                           †Test count as of 2/3/12
                                                                          *Likely out of date. Test count has not recently changed

                                                                                                                    Copyright 2021, Ookla, LLC
Network Performance Data State Broadband Initiatives
Public Adoption and Review Statistics

           App Name

                     Icon

             Publisher             NACo                       FCC                       Ookla

          User Rating

               Reviews               26                      1,634                    1,245,025
                 Installs         5,000+                  100,000+                 100,000,000+

                     Fact   The Speedtest by Ookla app is installed on iOS and Android devices
                            at a rate of 20 million times a quarter – close to 10,000 installs every hour.
Stats as of 12 Feb 2021
Network Performance Data State Broadband Initiatives
Better Data Means
Better Decisions

• A small investment in better data can
  inform better decisions
• Target areas where broadband is
  needed most
• Avoid over-building and harming
  existing businesses
• Analyze using your demographics —
  do the most good, for the most people
• Prioritize fiber in the Right-of-Way
Speedtest
Intelligence®
Portal

Example:

Georgia

All Fixed
Operators

YTD* 2020
    *As of Nov 25
Speedtest
Intelligence®
Portal

Example:

Georgia

All Fixed
Operators

YTD* 2020
    *As of Nov 25
Example:                                                                 Speedtest®
Northeast Illinois                                                      Measurements
Nov 2019 – Jan 2020
                                                           Less than 25 Mbps
Consumer-Initiated Fixed
Network Performance

• Fixed operators tested via
  Android and iOS devices
• Filtered for records with GPS-
  provided longitude and latitude

                                    25 - 100 Mbps

                                                    100+ Mbps

                                                                               Copyright 2021, Ookla, LLC
Example:
Northeast Illinois
Nov 2019 – Jan 2020

Consumer-Initiated Fixed
Network Performance

• Fixed operators tested via
  Android and iOS devices
• Filtered for records with GPS-
  provided longitude and latitude
• Layering with highest speeds on
  top allows underserved areas
  (RED) to clearly show through

                           Speedtest®
                         Measurements
                      Less than 25 Mbps
                          25 - 100 Mbps
                              100+ Mbps

                                          Copyright 2021, Ookla, LLC
Example:
Northeast Illinois                       FCC Form 477
Nov 2019 – Jan 2020                      Submission
                                             Frontier DSL
Consumer-Initiated Fixed                     service area
Network Performance

• Fixed operators tested via
  Android and iOS devices
• Filtered for records with GPS-
  provided longitude and latitude
• Compare test results to each
  ISP’s Form 477 footprints

                                      Speedtest®
                                    Measurements
                                 Less than 25 Mbps
                                     25 - 100 Mbps
                                         100+ Mbps

                                                            Copyright 2021, Ookla, LLC
Speedtest
Intelligence®               Download Speeds

Consumer-Initiated
Fixed Network               Median Speeds
                            by Zip Code
Performance
                               Less than 10 Mbps

Example:                       10 - 25 Mbps
                               25 - 50 Mbps
New York                       50+ Mbps
Congressional District 22

All Operators
Jan – Jun 2020

                                      Copyright 2020, Ookla, LLC
Speedtest
Intelligence®               Download Speeds

Consumer-Initiated
Fixed Network
Performance

Example:

New York
Congressional District 22

All Operators               Speedtest®
Jan – Jun 2020              Measurements
                               Less than 25 Mbps
                               25 - 300 Mbps
                               300+ Mbps

                                      Copyright 2020, Ookla, LLC
Speedtest
Intelligence®                  13155
                                                   13464                             Download Speeds
                                                                 13460
                                           13832
                                                                             13411
Consumer-Initiated    13136
                                                             13815
Fixed Network                                                                        Median Speeds
                                                                     13843           by Zip Code
Performance
                                                                                        Less than 10 Mbps

Example:                                                                                10 - 25 Mbps
                              13801                                                     25 - 50 Mbps
Chenango County, NY                                          13870                      50+ Mbps

All Operators                          13778
                                                    13830

Jan – Jun 2020                                                                       Speedtest®
                                                              13733
                                                                                     Measurements
                                                                                        Less than 25 Mbps
                                           13787     13730                              25 - 300 Mbps
                                                                                        300+ Mbps
                                                             13813

                                                                                               Copyright 2020, Ookla, LLC
2020 Tribal Lands
                 Broadband Performance

        Median
Download Speed

Tribal
Lands

                                  Copyright 2021, Ookla, LLC
Example:
Idaho County, ID
Year 2020

•   Identify where people are and where
    they are not

                    National Forest or
                     Wilderness area

                                Tribal
                                Lands

                                          Copyright 2021, Ookla, LLC
Example:
Idaho County, ID
Year 2020

•   Identify where people are and where
    they are not
•   Zip codes can represent extremely
    large areas
•   Pinpointing communities in need
    helps prioritize funding
•   Tribal lands offer additional funding
    opportunities

        Speedtest®      Median Speeds
     Measurements       by Zip Code
       < 10 Mbps            < 10 Mbps
    10 - 25 Mbps            10 - 25 Mbps
   25 – 50 Mbps             25 - 50 Mbps
  50 – 100 Mbps             50+ Mbps
100 – 300 Mbps              No Zip Code
     300+ Mbps              assigned

                                Tribal
                                Lands

                                            Copyright 2021, Ookla, LLC
Education Lessons from the Pandemic:
     Using Crowdsourced Data to Improve:
        • Remote Classrooms
        • the Homework Gap
        • the Digital Divide
“The Georgia Department of Education is using Ookla Cell Analytics to
assist our district with the placement of mobile cellular based Wi-Fi
transmitter devices. This tool takes away the guesswork of identifying areas
of placement with the highest cellular signal strength for the best student
experience possible. These Wi-Fi devices will give students in areas with no
home connectivity the ability to gather for instructional purposes while
practicing social distancing.”
         — Chris Shealy, Director of Technology Services
            Georgia State Department of Education
Cell Analytics™
                                                                Signal strength
                                                                and quality
Performance, coverage and
signal measurement data

Unlike data collected by traditional
methods such as drive testing and walk
testing, the real-world measurements in
Cell Analytics are collected where
consumers are actually connecting to
networks — on streets, inside vehicles, at
home, at work and other locations — with
                                              Tower locations
high location accuracy.

Combined with data on cell site locations,
tools to prioritize optimization and
deployment efforts, and competitor
comparisons, Cell Analytics provides a
comprehensive platform for mobile
network operators to understand their          Indoor
networks and identify the areas that need    coverage
improvement.
Georgia Site Selection
Potential site locations were selected for evaluation as
follows, considering where the students were concentrated:
   1. School, library, government-owned location
   2. Church or other community gathering location
   3. Areas lacking the above locations, determined by accessibility of parking
      lots, crossroads and other open areas that allow for safe parking

Locations were then evaluated for cellular carrier performance characteristics using:
   •   Information from the Cellular Carriers
   •   CellAnalytics (Ookla)
   •   TowerSource (Ookla)
   •   Publicly available databases
Cell Analytics™
    Solving for
  where Wi-Fi/LTE
 hotspots will work

    Schools

   Libraries

  Signal Strength
     Strong

     Medium

     Weak

                      Copyright 2021, Ookla, LLC
Site Evaluation Criteria
1. Previously recommended by a carrier
2. Within 1.5 miles of tower miles of tower miles of a tower
   (carriers do not disclose which towers they are on therefore it could not
   be determined whether or not the carrier had equipment on a particular tower)
3. Performance
    a) Reference Signal Received Power (RSRP) — power received from a single device
        • Typical range is around -44dbm (good) to -140dbm (bad)
        • The closer the number is to 0, the better the signal
        • Anything below -120 dBm was not considered
    b) Downlink Throughput — speed in megabits per second (the higher the better)
        • Best locations are those with speeds >20 Mbps
        • Locations showing 10-20 Mbps should work
        • Locations showing
Georgia Site Selection
 Each site location was defined with signal strength readings and
 network speeds for the network equipment being deployed.
Bartow County, Georgia
Deployment Site Map

Visualizing available locations
helped local authorities to define
and communicate the locations
that met the criteria and had the
highest chance of success.
TowerSource™

Wireless network
asset intelligence

TowerSource by Ookla® is the
U.S. tower industry’s largest
and most comprehensive
independent vertical asset
database. With views into tower
and other asset locations,
TowerSource’s easy to use SaaS
platform informs data-backed
decisions regarding site
evaluation and acquisition,
competitor benchmarking, and
site portfolio revenue
management.

                                  Copyright 2020, Ookla, LLC
scdigitaldrive.com

Areas of Need

                                       Best Technology Available

                County-by-County
                       Scorecard
                                           County Broadband Atlas

                                                        Copyright 2021, Ookla, LLC
West Virginia Announces “Most Accurate Broadband Map to Date”

           Excerpt – Nov 30, 2020

“Previous broadband availability maps —
such as those provided by the FCC — relied
on information from carriers and used the
speeds they were advertising in an area, not
the speeds actually received by consumers

Our first-of-its-kind map instead
uses actual speed data from
consumers, and the result is now
the most accurate, detailed map
of where broadband is and is not
in the state of West Virginia.”
               — Delegate Daniel Linville
The map was completed recently with
financial support from the National
Telecommunications and Information
Administration, the West Virginia
Department of Commerce and state
Development Office’s Office of Broadband.
Thanks to a grant, the state partnered with
Ookla, the developers of www.speedtest.net

                                                           Copyright 2020, Ookla, LLC
Speedtest Custom®

Use the power of Speedtest to engage directly with your
citizens by encouraging data collection. This configurable,
mobile-friendly, HTML5-based testing solution is the
industry gold-standard used by major telecommunications
companies around the world.

•   Put Speedtest directly on your own state or local website
•   Embed your test on up to 200 web pages
•   Use the global Speedtest Server Network™
•   View Snapshot stats for the previous days
•   Download individual results
•   Link to your own broadband survey
•   Use survey to capture reports from no-service areas
Use Publicity and Social Media to Generate Additional Data
Enlist the public to supplement more
testing where needed
We have ready-to-use social media graphics to
help drive citizen engagement.
Promote the free Speedtest app on social media
platforms to encourage use.

•   Maximize the effect of the largest user community
•   Build on a massive existing database
•   City and county governments can encourage use
•   Advocacy groups can involve constituents

                                                        En Español

                                                                     Copyright 2020, Ookla, LLC
Outreach for Increased Testing
  Dougherty County, Georgia (Albany)
82% Increase in Speedtest Measurements
         comparing 1st wk Jun to 1st wk July

                              First week of July
  First week of June

                                                   Albany Herald
                                                      July 5th

                Governor’s Press Release — June 23rd
New Speedtest Feature – Video Testing

• Launched Monday, February 8th,
  2021 for iPhones
• Coming soon to Android devices
• Plays video to specifically measure
  performance of video streaming
• Tests at multiple bitrates from low
  resolution to high definition
• Informs the user in easy to
  understand examples how devices
  will perform with their current level
  of connectivity

                                          Copyright 2021, Ookla, LLC
Distance Learning & the Digital Divide
                                                         Major School District Trial Underway
Speedtest Powered — Mobile SDK
•   Internet connectivity has become a paramount issue
    for students to learn from home
•   Trigger Speedtest measurements programmatically
    on Android & iOS
•   Prepare for what’s ahead and collect data while
    respecting privacy and security laws
Network Performance Data for
        State Broadband Initiatives

         Bryan Darr                         Rob Perry
Vice President, Smart Communities   Sales Director, Govt. Accounts

     Bryan.Darr@Ookla.com              Rob.Perry@Ookla.com

                                                                     Copyright 2020, Ookla, LLC
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