MELBOURNE QUEER FILM FESTIVAL 2017 - PARTNER REPORT
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MELBOURNE QUEER FILM FESTIVAL 2017 PARTNER REPORT
THANK YOU. MQFF OPENING NIGHT PARTY AT ACMI
Thank you
T
space, where the film’s director, Justin Kelly, chatted with audienceImembers.
he 2017 Melbourne Queer Film Festival
This kicked off our program of
Am Michael followed by a party in ACMI’s
the criminalising of LGBTIQ people. The
The 2017 Melbourne Queer Film Festival kicked off with conversation-starter I Am Michael followed by a party in ACMI’s exclusive Gallery 1
kicked off with conversation-starter ACMI Bar & Café provided a Festival hub
98 cinema screenings and 20
with DJs, post-film celebrations and a
special events. Our 2017 program resonated with audiences and attracted solid box office results. We
exclusive Gallery 1 space, where the film’s remain committed
heartwarming to offering
pop-up a diverse
performance by the
program and ensuring LGBTIQ lives, histories and futures are celebrated
director,on screen.
Justin Kelly, Top films
chatted withthis year represented
audience the and
Melbourne Gay diversity ofChorus.
Lesbian the LGBTIQ
spectrum: Tomcat, The Intervention, Kiki, The Pass and crowd-favourite A Date
members. This for Mad Mary,
launched as well
a program as the Girl on Girl, Transformations and
of more
Australian Shorts programs. We also offered a new experimental program
than 100 and a popular
screenings retrospective
and special I’m pleased
events program to say that
celebrating MQFF
queer is well
cinema
pioneers. that educated, entertained and celebrated positioned for a dynamic future. We have
the LGBTIQ community. Attracting solid box attracted new audience members, grown
our marketing channels and implemented
We continued our passionate support of local filmmaking with: Out office
of theresults the top
Closets, performers
Into this year
The Streets, about Melbourne’s pioneering LGBTIQ
a fresh new brand capturing the spirit
represented the diversity of the LGBTIQ
activists; our bold Centrepiece presentation Pulse, which provided a platform for its filmmakers to connect with local audiences; the sold-out
of the Festival. We have grown existing
community: Tomcat, The Intervention, Kiki,
Australian Shorts and Awards presentation; and industry and community workshops.
The Pass, crowd-favourite A Date for Mad sponsorships and developed new
Mary, and the Girl on Girl, Transformations partnerships, which have diversified the
We spilled out of the cinemas this year with an experiential screening of local short film Adult at Testing
and Australian Shorts programs. We are Grounds inoutlook.
Festival’s a specially
MQFFdesigned
has recently
installation, Q&A’s with Justin Kelly and with the Pulse team, panelscommitted
exploringto marriage
screening aequality, revised our mission – to engage
coming out in the digital age, John Waters,
range of stories the and
the criminalising of LGBTIQ people. The ACMI Bar & Café providedand a Festival huband
experiences with
thisDJs,
year post-film a communityand
introducedcelebrations withathe best LGBTIQ content
heartwarming pop-upin
performance by the Melbourne Gay and Lesbian Chorus. new experimental program and continued order to educate, entertain, and celebrate
a retrospective program celebrating queer diversity – and we are in a strong position to
cinema pioneers. continue to achieve this.
I’m pleased to say that MQFF is well positioned for a dynamic future. We have attracted new audience members, grown our marketing channels
and implemented a fresh new brand capturing the spirit of the Festival. We have
We continued ourgrown existing
passionate sponsorships
support of andlike
I would developed
to thank allnew
of ourpartnerships,
Partners,
which have diversified the Festival’s outlook. MQFF has recently revised our mission – to engage the
local filmmaking with: Out of the Closets, community
Sponsors with
and the best LGBTIQ
Advertisers for content in
supporting
order to educate, entertain, and celebrate diversity – and we are in Into
a strong position
The Streets, to Melbourne’s
about continue to achieveMQFF.
this. Your commitment to joining
pioneering LGBTIQ activists; our bold with us to celebrate the diversity of our
I would like to thank all of our Partners, Sponsors and Advertisers for supporting
Centrepiece MQFF. Your
presentation Pulse,commitment
which communities
to joining withis vital
us totothe MQFF’s success.
celebrate the
diversity of our communities is vital to the MQFF’s success. provided a platform for its filmmakers to
On a personal note, after two wonderful
connect with local audiences; the sold-out
years, I will be saying farewell to MQFF in
Australian Shorts and Awards presentation;
On a personal note, after two wonderful years, I will be saying farewell to MQFF in my capacity as Executive my Director.
capacity as It Executive
has trulyDirector.
been an It has
and industry and community workshops.
amazing experience to deliver the past two Festivals and I have been inspired by all of the people who contribute truly beensoanmuch
amazing to MQFF. Thank
experience you
to deliver
and I hope to see you at MQFF2018. We spilled out of the cinemas this year the past two Festivals and I have been
- Dillan Golightly, Executive Director with an experiential screening of local inspired by all of the people who contribute
short film Adult at Testing Grounds in a so much to MQFF. Thank you and I hope to
specially designed installation, Q&As see you at MQFF2018.
with Justin Kelly and with the Pulse team,
- Dillan Golightly, Executive Director
panels exploring marriage equality, coming
out in the digital age, John Waters, and
12 4 136 AT A
DAYS VENUES
ACMI, Kino,
Cinema Nova
FILMS
from
29 countries
GLANCE
6 32 17
33%
AUSTRALIAN MELBOURNE SPECIAL
PREMIERES PREMIERES EVENTS
MORE SESSIONS (84
IN 2016, 112 IN 2017)
12%
MORE FEATURE FILMS
(57 IN 2016, 64 IN 2017)
FESTIVAL GUEST JUSTIN KELLY IN CONVERSATION
WITH JOURNALIST STEPHEN RUSSELL
21,000
PEOPLE ATTENDED
14,000
TICKETS SOLD
PARTICIPANTS AT MQFF 2017 INDUSTRY DAY
Adult experiential
screening at
TESTING GROUNDS
Special screening of Out
PROGRAM
of the Closets, Into the
Streets exploring the
history of the gay liberation
movement in Melbourne
HIGHLIGHTS
Melbourne Gay & Lesbian
Chorus live at ACMI
Centrepiece Presentation:
Melbourne premiere of Australian
film Pulse. The film’s director
(Stevie Cruz-Martin) and writer/
actor Daniel Monks were guests
of the festival.
Opening Night:
Screening of I
Am Michael with
introduction from
Festival guest
director Justin
Kelly followed by
party at ACMI
Closing Night:
Women Who Kill
followed by party
at ACMI
CHAMPIONING FILM
MQFF AWARDED THE FOLLOWING PRIZES IN 2017
MQFF AWARDS
City of Melbourne Award for the Best Film Victoria Award for Best
Australian Short Film - $3,000: Goran Director, Australian Short Film -
Stolevski - You Deserve Everything $1,000: Jamieson Pearce - Adult
Shaun Miller Lawyers Award for David McCarthy Award for Best
MQFF Life Members Award for Best
Documentary (Australian or Intl.)
Emerging Australian Filmmaker - Feature (Australian or Intl.) - $2,500: - $2,500: Deborah S. Esquenazi -
$500: Brendon McDonall - The Dam Ingrid Jungermann - Women Who Kill Southwest of Salem: The Story of
the San Antonio Four
AUDIENCE CHOICE AWARDS MQFF IS PROUD
Step Right Up Audience Choice Award for
Best Short Film - $500: Brendon McDonnal -
TO RECOGNISE
**Spoilers**
LOCAL AND
INTERNATIONAL
FILMMAKING
TALENT THANKS
TO OUR
twenty21 Audience Choice Award for Best GENEROUS
Feature, Narrative or Documentary - $1,000:
Darren Thornton - A Date For Mad Mary AWARD
*Recipients of the City of
SPONSORS Melbourne Award for Best
Australian Short Film are
AND PRIVATE automatically qualified to be
nominated for The Iris Prize - the
DONORS. largest prize for a gay or lesbian
short film in the world.
SPIRO ECONOMOPOULOS
AND DILLAN GOLIGHTLY
INTERVIEWED ON
MARKETING
JOY94.9, BROADCAST LIVE
FROM ACMI DURING MQFF
OPENING WEEKEND
+ PUBLICITY
¬¬ 88 media breaks recorded - TV, ¬¬ Festival Trailer on the big screen
Radio, Print, Online at Fed Square, ACMI, Cinema
READERSHIP SUBSCRIBERS ¬¬ Justin Kelly - 11 media Nova & Kino Cinemas
interviews ¬¬ MQFF team march at Midsumma
184,500 per issue 14,800+ Pride
¬¬ Posters seen by 150K people
¬¬ MQFF stall at Midsumma
¬¬ Advertising with The Saturday
Carnival
Paper, The Monthly, Star
Observer and JOY94.9 reached
more than 1 million people
32%
INCREASE IN FACEBOOK
FOLLOWERS SINCE
MQFF 2016
(CURRENT: 10.5K+ FOLLOWERS)2+MILLION
FF
MQ
PEOPLE
REACHED 20K
PROGRAMS
DISTRIBUTED
20K
POSTCARDS
AND POSTERS
1.5M
SOCIAL MEDIA
IMPRESSIONS
619K
PEOPLE SAW
MQFF MEDIA
DISTRIBUTED STORIES
198K
WEBSITE PAGEVIEWS
25%
INCREASE IN E-NEWS
DURING MQFF 2017 SUBSCRIBERS SINCE
MQFF 2016
(CURRENT: 10K SUBSCRIBERS)AUDIENCE PROFILE
READERSHIP
LOCATION
Worldwide“WASN’T SURE IT WAS POSSIBLE BUT
THIS YEAR’S SELECTION OF FILMS
WAS VERY IMPRESSIVE, SCRAP THAT,
FRIGGIN AMAZING! ”
- MQFF 2017 attendee
DEMOGRAPHICS
aged 25-34 24%
96% 93%
aged 35-44 27%
aged 45-54 22%
tertiary educated 92%
WOULD RECOMMEND WILL COME
earn over $80K + 41% MQFF TO FRIENDS AGAIN IN 2018
LGBTIQ 95%
straight/LGBTIQ allies 5%
female 41%
male 54%
gender non-binary 3%BEHIND THE SCENES
500 MEMBERS 6,400+ HOURS
5 STAFF
23 PRIVATE
DONORS 4 INTERNS
120 VOLUNTEERS
40 SPONSORS +
ADVERTISERS
12 MEMBERS
BOARDSPONSOR RECALL
86%
THE MQFF AUDIENCE
IS ENGAGED.
¬¬ Majority of the
audience can recall CAN NAME AT LEAST 2 FESTIVAL
MQFF major partners. SPONSORS, PARTNERS OR
¬¬ Significant recall rates PROVIDERS WITHOUT PROMPTING
for sponsors with
in-cinema exposure
71%
¬¬ Captive audience during
pre-film advertising
and presentations.
CAN NAME AT LEAST 3 FESTIVAL
SPONSORS, PARTNERS OR PROVIDERS
WITHOUT PROMPTINGPARTNERS
PRINCIPAL PARTNER INDUSTRY PARTNER PRINCIPAL MEDIA PARTNER CULTURAL PARTNER
FESTIVAL CINEMA MEDIA
FESTIVAL SPONSORS SUPPORTERS PARTNERS PARTNERS
PRESENTING PARTNERS
prahran market clinic
FESTIVAL PROVIDERSINFO@MQFF.COM.AU PH: (61) 03 9662 4147 PO BOX 21244 LITTLE LONSDALE STREET, VIC 8011 ABN 47 483 109 783 WWW.MQFF.COM.AU
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