MEDIA PLANNER - Elephants and Tea
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MEDIA PLANNER
2022
S.
PROVIDE
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CONVER
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RY + FAQ
CIST S STO PAGE 24
A PHARMA
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SURVIVO PAG
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Thankfor
THE ELEPH
ANT
THE ELEPHANT IN THE RO OM IS CANCER . TEA IS THE RELIEF C ONVERSATION PROVIDES. // SEPTEMBER 2021
IN THE ROOM
IS CANCE
R. TEA IS THE
RELIEF CONVE
RSATIO
You
N PROVIDES.
E
DECEMB
GM
ER 2021
CHANGIN
LIVING
ELL
GREENW RY OF
ALYSSA HARROWING STO E
NE W LIF
HER
PAGE SHARES
18 TH, AND
NEAR DEA
MY BEST
Tara & Ryan O’Donoghue
share their stories of loss,
grief and connection
2021
LIFE
MARCH
P. 24
JUNE 2021
SURVIVORS TELL THEIR STORIES OF
RECOVERY, AND RENEWAL OF LIFE
HELPING OTHERS FINDING UNTANGLING LIVING
ACTUALLY HELPS FREEDOM IN SURVIVORSHIP MY BEST
YOURSELF FOOD TOGETHER OSTOMATE LIFE
P. 8 P. 10 P. 16 P. 24
THE GR
IEF ISS
LET YOUR GRIEF
HELP YOU FIND
THE LIGHT
UE GRIEF, IT’S
ABOUT TIME WE FINDING
HAD A TALK GRACE THROUGH FINDING
P. 8 GRIEF PURPOSE
P. 16 THROUGH GRIEF
P. 32
P. 38
ELEPHANTS AND TEA HAS
THE ONLY MAGAZINE
FOCUSED SOLELY ON
Who Are We? AYA CANCER PATIENTS,
SURVIVORS, AND
CAREGIVERS
THE ELEPHANT IN THE ROOM IS CANCER.
TEA IS THE RELIEF CONVERSATION PROVIDES.
Elephants and Tea is a nonprofit media company with the
AYA= ADOLESCENT
YOUNG ADULT
&
mission to help adolescent and young adult (AYA) patients, AGE RANGE:
survivors, and caregivers know they are not alone in their
fight with cancer.
We have the only magazine written for and by the AYA
15 39 TO
cancer community, telling their story in their own words.
AYA CANCER IS OFTEN:
Our goal is to help the AYA cancer community experience ◆ THE RAREST CANCERS
relief through self-expression, inspire others during ◆ MOST DIFFICULT TO TREAT
their cancer journey, and connect them with supportive ◆ MOST DIFFICULT TO CURE
organizations. ◆ VERY AGGRESSIVE
◆ LIFE THREATENING
Elephants and Tea® is a trademark of the Steven G. Cancer
◆ LIFE ALTERING
Foundation, a registered 501(c)(3) nonprofit under federal tax
guidelines. ©2022 Steven G. Cancer Foundation, all rights
reserved. AYA cancer survivors often are
afflicted with secondary effects
that will alter the course of their
life and productivity in our society.
TARGET AUDIENCE: AYA CANCER DIAGNOSES:
80,000
AYA CANCER PARENTS AND FAMILY CAREGIVERS WITHIN in the
PATIENTS AND MEMBERS OF CANCER THE AYA CANCER USA
SURVIVORS PATIENTS AND SURVIVORS COMMUNITY alone
EVERY YEAR
Elephantsandtea.com
Your Advertising
Dollars at
Work
Every advertising dollar and donation raised by Elephants and Tea goes
towards our parent company, the Steven G. Cancer Foundation, which is a
non-profit 501(c)(3) tax exempt company.
WHAT YOUR ADVERTISING DOLLARS PROVIDE:
One full page ad gives a hospital or cancer support group a yearly
subscription of Elephants and Tea’s quarterly magazine.
Would you like to donate? CLICK HERE
HOW THE MAGAZINE IS BEING USED
• Discussion starters in support groups with patients and
their families
• Onboarding tool for new and current patients to learn
what resources are available
• Remission guide for those finishing treatments
• Handouts at cancer conferences and symposiums
• Resource for radiology and doctor waiting rooms and lounges
Connections
MAGAZINE CIRCULATION
DISTRIBUTION: FREQUENCY: ANNUAL REACH:
5,500
AND GROWING
4X
A YEAR
22,000
AND GROWING
INCLUDES BULK PRINT SUBSCRIPTION SHIPMENTS TO HOSPITALS AND THEIR PATIENTS
ACROSS THE UNITED STATES, INCLUDING THESE TOP-RANKED HOSPITALS:
(Rankings according to US News 2018)
MD Anderson Cancer Center Cleveland Clinic
(#1 ranked cancer hospital) (#5 ranked cancer hospital)
Dana Farber Cancer Institute Seattle Cancer Alliance
(#4 ranked cancer and (#7 ranked cancer and
#3 children’s cancer hospital) #15 children’s cancer hospital)
Moffit Cancer Center Cincinnati Children’s
(#8 Ranked Cancer hospital) (#1 ranked children’s cancer hospital)
Northwestern Medicine Nationwide Children’s Columbus
(#12 ranked cancer hospital) (#5 ranked children’s cancer hospital)
USC Norris Comprehensive Los Angeles Children’s Hospital
Cancer Center (#9 ranked children’s cancer hospital)
(#17 ranked cancer hospital)
University Hospital/Rainbow
The James Cancer Network, Babies & Childrens Cleveland
The Ohio State University (#28 ranked cancer and #22 children's
(#20 ranked cancer hospital) cancer hospital)
...and many others
DIGITAL REACH
7,800+
SOCIAL MEDIA FOLLOWERS
3,200+
NEW USERS A MONTH
GENDER
AND GROWING
TWITTER, FACEBOOK, LINKEDIN, TIKTOK & INSTAGRAM
AND GROWING
WEBSITE TRAFFIC
80% 20%
FEMALE MALE
Quotes from What people find most meaningful about the
programs and content of Elephants and Tea
Our Herd
“I feel truly listened to and represented by Elephants and Tea
and their team. Not only are they compassionate, but they
94%
are genuine and thoughtful in all the work they do as an
organization to represent the cancer community.”
“The potential for a more inclusive & understanding future. The
potential for hope & understanding, not just in the AYA, but
also through them & their families & friends, out into the rest of
strongly agree or
society.” agree that they find
our content inspiring
“I really feel that stories are inspiring and informative. I don’t
have anyone near me that is even close to my age with cancer.”
“I feel encouraged and stronger when I read how other survivors
cope and thrive with (and after) their cancer diagnosis. We are
87%
in a unique, yet isolating box, and it’s comforting to not feel as
alone.”
“Friday ‘Happy Hours’ have been the best thing to happen to me
in 2021. I wish I knew about it sooner but I am beyond grateful
that I discovered the group nonetheless.” strongly agree or agree
they felt less alone
“Through the programs and content of Elephants and Tea, I after engaging with
Elephants and Tea
have found a place to be where explanations about the impacts
of cancer aren’t necessary, and finding joy and resolve are
paramount.”
“The connection with others in the community who ‘get it.’
Learning that I am not alone in many of my cancer experiences.”
2022 Editorial Calendar
QUARTERLY PRINT MAGAZINE
Quarterly Magazine Launch Dates: 1st week of the months below.
ISSUE 1 - MARCH 2022: FAITH AND SPIRITUALITY: HOW IT CHANGED
WHEN I WAS FACING CANCER
ISSUE 2 - JUNE 2022: DEAR CANCER: OUR ANNUAL ISSUE FULL OF
THE COMMUNITY WRITING LETTERS TO CANCER
ISSUE 3 - SEPTEMBER 2022: MENTAL HEALTH: FINDING MINDFULNESS IN
THE FACE OF CANCER
ISSUE 4 - DECEMBER 2022: THE BODY ISSUE: THE PHYSICAL TOLL CANCER
TOOK ON ME
ONLINE EDITORIAL CALENDAR
JANUARY 2022: FINDING YOUR HERD
FEBRUARY 2022: FINDING SOLACE IN NATURE
MARCH 2022: FAITH AND SPIRITUALITY
APRIL 2022: LETTERS TO YOUR YOUNGER SELF
MAY 2022: SURVIVORS GUILT
JUNE 2022: DEAR CANCER LETTERS
JULY 2022: REFLECTING THROUGH POETRY
AUGUST 2022: TRIBUTE TO OUR HEALTHCARE WORKERS
SEPTEMBER 2022: MENTAL HEALTH
OCTOBER 2022: STAGE IV
NOVEMBER 2022: HOW CANCER CHANGED MY CAREER
DECEMBER 2022: MY BODY AND CANCER
Sponsorship Packages
Your support will help us reach more AYAs facing cancer, so they know they are not alone in their fight
THE HERD SPONSOR PACKAGE - $25,000
ONLY TWO AVAILABLE ONLY
ONE
LEFT!
BENEFITS INCLUDED:
• Full page advertisement in all 4 2022 Elephants and Tea magazines, including two
back cover premium position – both print and digital
• Large logo included on all 2022 promotions and magazine release announcements
such as emails, social media, subscription pages, flyers at events, etc.
• Large logo included on all 7 Perkatory virtual events and promotions
USE YOU
R voice.
Your stor Patient
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heal, supp power to Experience
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others. Wri and empower Come as
you are with Research
your uniq te or reco question your
ue perspect rd interact
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research
grytheal
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changing ,
ents. effects on industry-
of cancer the future
care.
JOIN THE
COMMUN
ITY AT GRY
THEALTH.C
OM
THE ELEPHANT SPONSOR PACKAGE - $19,000 ts –
d to Patien
ONLY FOUR AVAILABLE Committe th e W ay
po f
Every Ste transformat
ive medicines
is to develop
BENEFITS INCLUDED: At Seagen
that make
, our mission
a meaningfu
l difference
for people
with cancer.
• Full page advertisement in 3 2022 Elephants and Tea Magazine Issues – For more
informatio
ongoing resea
n on our med
rch, visit www
icines and
.seagen.co
m.
including two inside back cover premium position – both print and digital
• Medium logo included on all 2022 promotions and magazine release
announcements such as emails, social media, subscription pages, flyers at events,
etc.
• Medium logo included on all 7 Perkatory virtual events and promotions
ELEPHANT
SANDTEA. COM
SEPTEMBE R
2021 35
THE TEA SPONSOR PACKAGE - $14,000
BENEFITS INCLUDED:
• Full page interior advertisement in all 4 2022 Elephants and Tea magazines
– both print and digital
• Small logo included on all promotions and magazine release announcements FAQ: that
not realize
patients do l team.
AYA cancer r of their medica
Often times is a membe ption
fill a prescri
and
the pharmacist does more than just
Adolescent
that all AYA
The pharm
acist a resource
s. They are of to help better
bottle for patientneed to take advantage what
s taking and
(AYA)
cancer patient medications they are
such as emails, social media, subscription pages, flyers at events, etc.
tions.
Young Adult
understand
the prescri bed medica
have for those
options they patient,
AYA cancer
with you, the
nts
spoke ed
tie
Tea answer
Elephants and ns you frequently want
Cancer Pa
these
sure to ask
on what questio pharmacist. So, be nity Walgreens.
to the commu
when going time you visit
your
armacist
questions next
Ask the Ph
• Small logo included on all 7 Perkatory virtual events and promotions
HOW PERKATORY
WORKS:
Each Perkatory session we
will invite writers that will
be featured throughout the
month on a specific topic
to read their writing out
loud to the community.
We will then invite an
organization to come and
present briefly about who
they are and what they do
so people attending can
learn more about other
awesome organizations.
We will then open it up to
Join the Elephants and Tea Herd and hear the stories of the adolescent and Q&A and a discussion on
young adult (AYA) cancer community with the digital series Perkatory: the topic of the month and
Brewing Tough Conversations to Help Each Other Face Cancer. the writers’ stories.
In 2022, we will host seven Perkatory events via Zoom meetings at 7:00pm
Eastern Time inviting anyone that would like to hear stories from the AYA THE GOAL OF
cancer community. PERKATORY IS:
• To encourage individuals
HERE IS THE UPCOMING PERKATORY
to use their voice
SCHEDULE AND TOPICS
• Learn more about a
• February 24th, 2022 – Finding Solace in Nature – Featuring First Descents
specific topic that might
• March 31st, 2022 – Faith and Spirituality– Featuring Young Adult Survivors
be difficult for some
United (YASU)
cancer patients to bring
• May 26th, 2022 – Letters to My Younger Self– Featuring Hearts Need Art
up themselves
• June 30th, 2022 – Dear Cancer Letters– Featuring Cactus Cancer Society
• Bring each other out of
• August 25th, 2022 – Healthcare Professionals’ Stories– Featuring Teen Cancer America “perkatory” to help live
• September 29th, 2022 – Mental Health– Featuring Escape your best life
• November 17th, 2022 – Stage IV– Featuring Imerman Angels
VISIT ELEPHANTSANDTEA.COM/PERKATORY/
TO SIGN UP FOR OUR NEXT PERKATORY
Thank you to our 2022 Herd Supporters
Print Advertising
A LA CARTE PRICING
POSITION / SIZE 1X 2X 3X 4X
INSIDE FRONT/BACK COVER / FULL PAGE $3,900 $7,600 $11,300 $15,000
BACK COVER / FULL PAGE $4,400 $8,600 $12,800 $17,000
INTERIOR / 2-PAGE SPREAD $2,900 $5,600 $8,300 $11,000
INTERIOR / FULL-PAGE $2,400 $4,600 $6,800 $9,000
TECHNICAL SPECIFICATIONS No one
should
face ALL
alone.
Introducing new resources
to help families navigate
the ALL journey.
PUBLICATION TRIM SIZE: 8.5" X 11"
One For ALL includes:
FULL-PAGE, WITH BLEED:
• Access to our Patient Engagement Managers
who are former acute lymphoblastic leukemia
(ALL) patients/caregivers that understand the
journey and can provide 1:1 support
• Customizable information and resources
specific to your needs
8 .5" X 11" TRIM + .125" BLEED ON ALL SIDES = 8.75" X 11.25"
• Our indispensable One For ALL binder
to keep you organized, including information
on how to calculate Absolute Neutrophil
Count (ANC)
• Connections to ALL advocacy groups for
additional support
• Information about our Free Product Program
Find resources at
ServierOneforALL.com
©2021 Servier Pharmaceuticals LLC. Boston, MA 02210. All rights reserved. Customer Service: 1-800-807-6124.
Servier and the Servier Logo are registered trademarks of LES LABORATOIRES SERVIER. US-MED-00337, 7/21
FULL-PAGE, NO BLEED (FLOATING):
8 .5" X 11" TRIM – .25" MARGIN ON ALL SIDES = 8" X 10.5"
Keep live materials
HALF-PAGE, WITH BLEED:
(text, logos) .25" in from
8 .5" X 5.5" TRIM + .125" BLEED ON ALL SIDES = 8.75" X 5.75" the ad trim edges to
avoid getting cut off
HALF-PAGE, NO BLEED (FLOATING): during the magazine
8 .5" X 5.5" TRIM – .25" MARGIN ON 3 SIDES = 8" X 5.25" trimming process.
FILE REQUIREMENTS:
Production Services:
• High-resolution, press-ready PDF is the preferred format for all ads. Ads requiring
• Ads must be in final print size including bleeds, if applicable. typesetting, reduction,
(See trim and bleed size chart above.) enlargement, or layout
• Fonts must be embedded in file work are subject to
• File must be saved using the “Press Optimized” setting additional charges.
• Resolution on all images must be at least 300 ppi Layout and production
• Colors must be CMYK services are available
• Email ads to Nick@elephantsandtea.com at $80 per hour.
Custom Magazines
CONTACT NICK ELEPHANTS AND TEA WILL CREATE
FOR PRICING AND PROVIDE THE CONTENT AND
DESIGN OF THE MAGAZINE
Let Elephants and Tea do the OPPORTUNITY TO SELL
heavy lifting in creating a beautiful ADVERTISEMENTS TO COVER CUSTOM
MAGAZINE COST
custom magazine for your
marketing needs. These custom PROVIDES NEW VALUE AND SUPPORT
magazines work great for: TO YOUR BRAND AND ORGANIZATION
• Conferences CREATES CREDIBILITY AS A THOUGHT
• Personalized content LEADER IN ADOLESCENT AND YOUNG
ADULT CANCER
• Brand awareness
NUMBER OF PAGES AND COPIES
*Pricing will vary depending on
page count and amount of copies
WILL VARY
MY LIFE MATTERS
CUTTING THROUGH THE B.S., WHILE LIVING THROUGH METASTATIC CANCER
SUMMER 2021
THE ELEPHANT IN THE ROOM IS CANCER. TEA IS THE RELIEF CONVERSATION PROVIDES.
SPECIAL EDITION
SPONSORED BY
IN THIS ISSUE:
FINDING MY
MEDICAL TEAM
STORIES
FROM AYAs
STRUGGLES OF
STAGE FOUR FACING
WHY YOUR
ONCOLOGIST AND EMPOWERING THE AYA CANCER COMMUNITY TO EMBRACE THEIR VOICE AND STORY
In This PRESEN T ED BY MEDICAL TEAM INCLUDING
WANTS YOU TO The
Cristina DiFranco
Issue:
THE POWER OF INCLUSION PLEDGES ADVOCATE P. 8
THE POWER OF CLINICAL TRIALS PLUS:
THE POWER OF COMMUNITY OTHER EXAMPLES Magazine
What
SU PPORT ED BY
OF HOW YOU CAN...
EMPOWER
THE POWER OF ALLYSHIP
Do I YOURSELF
Q&A WITH CARLO AND WENDY,
Do Now
ING:
FE ATUR E SPEAKER
THE HOSTS OF THE CANCER
A Guide for Young PATIENT PODCAST
Y OL A ND A
KE YNOT
People Facing THREE BENEFITS OF EXERCISE
Cancer AFTER A CANCER DIAGNOSIS
MUR P H Y
HODGKIN LYMPHOMA ISSUE 2021
THE HEALTH BENEFITS
OF UNMINDFULNESS
ALSO:
PAGE
THE GABFEST
20 AGENDA
PRESENTED BYElephantsandtea.com
THE ELEPHANT IN THE ROOM IS CANCER.
TEA IS THE RELIEF CONVERSATION PROVIDES
FOR MORE INFORMATION ON ADVERTISING
OPPORTUNITIES CONTACT NICK GIALLOURAKIS
AT NICK@ELEPHANTSANDTEA.COMYou can also read
