MEDIA KIT - Frederick Magazine
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MEDIA KIT
AbouT
Frederick Magazine
Frederick Magazine is an award-
winning monthly publication in
Frederick County. It is the largest
full-color monthly magazine in
the region and is published by
Diversions Publications, Inc.,
which was established in 1985.
CONTACT INFO
Diversions Publications, Inc.
6 N. East St., Suite 301, Frederick, MD 21701
sales@fredmag.com | 301.662.8171
EDITorIAl ThEMEs
January February March
Business Trends/Outlook Best of Frederick Home and Garden
Healthy Living Black History Month Real Estate
April May June
Spring Dining Issue People to Watch Bridal Issue
Cosmetic Surgery/Dental Agriculture Women’s Health
July August September
Medical Technology/Breakthroughs Retirement Living Celebrate Frederick
Great Outdoors Back-to-School Small Businesses
October November December
History Lesson Volunteers and Nonprofits Holiday Issue
Fall Dining Arts and Entertainment Made in Frederick
DEpArTMEnTs
Frederick Magazine
Departments Include:
INsider Diversions
Dining Trending
In the Studio Talking History
Destinations Reflections
Timepiece Lifestyles
Monthly Events Tech Talk
Then & Now A Look Back
Editorial content is subject to change without notice
at the discretion of the publisher.
rATEs & sIzEs
Frederick Magazine Advertising Rates
sIzE 1x 3x 6x 12x
Full pAgE $2,649 $2,391 $2,154 $1,997
2/3 pAgE $2,174 $1,971 $1,767 $1,662
1/2 pAgE $1,699 $1,499 $1,391 $1,296
1/3 pAgE $1,295 $1,169 $998 $977
1/4 pAgE $1,061 $952 $837 $777
1/6 pAgE $869 $782 $688 $637
1/12 pAgE $510 $444 $385 $333
bAcK covEr $3,998 $3,529 $3,244 $2,482
covEr 2 & covEr 3 $3,198 $2,867 $2,474 $2,339
Full pAgE (pg. 1) $2,840 $2,706 $2,482 $2,227
AD sIzE & ForMATs
Full Page* 1/4 Page 1/12 Square 1/2 Horizontal 1/6 Vertical
8.25 x 10.875 3.583 x 4.833 2.333 x 2.333 7.333 x 4.833 2.333 x 4.833
2/3 Vertical 1/3 Square 1/3 Vertical 1/2 Vertical 1/6 Horizontal
4.833 x 9.875 4.833 x 4.833 2.333 x 9.875 4.833 x 7.333 4.833 x 2.333
*FULL PAGE ADS must extend, or “bleed”, at least .125” (1/8”) past trim line (ad dimensions including bleed line should be at least 8.5” x 11.125”).
To ensure that important text and/or images are not unintentionally cropped off during printing process, please stay within the safe area, which is
.5” inside trim line on all sides.
rEADErshIp
Our readership is Active...Affluent...Educated
Gender of Frederick Magazine Readers: Major Purchases/Projects Frederick Magazine
Readers will make this year (12 months)
Female 70%
Male 30% Furniture/interior design 34%
Home remodeling 31%
Age of Frederick Magazine Readers: Electronics 31%
25-39 18% Investments 20%
40-64 61% Car/truck/boat 17%
65 + 21% Landscaping/garden project 15%
Jewelry 8%
Marital Status of Frederick Magazine Readers:
Married 78%
Average Household Income of Frederick
Magazine Readers
Single 8%
Annually earn $100,000 or more 51%
Divorced, widowed 13%
Annually earn $150,000 or more 23%
Children Annually earn $250,000 or more 6%
Annually earn $500,000 or more 2%
Up to 3 children 22%
Education of Frederick Magazine Readers: Frederick Magazine:
Average readership per magazine 3 readers
Attended 1-3 years of college 89%
Average hours reading magazine 2 hours
Graduated four-year college or better 59%
Magazine is retained 12 months or longer 35%
Earned/presently enrolled post-graduate 40%
Magazine is retained 3 months or longer 70%
Many Frederick Magazine Readers are Newcomers
to Frederick County Frederick Magazine Readers Dine at Restaurants
(per month)
Moved to Frederick in the past 10 years 26%
Dine at restaurants 4 to 8 times 96%
Moved to Frederick in the past 20 years 49%
Dine at restaurants 12 to 16 times 33%
Resident 20 years or more 51%
Dine at restaurants 20 to 36 times 6%
Primary Home Ownership/Appraised Worth
of Frederick Magazine Readers Frederick Magazine Readers will travel to Restaurants:
Own single family home 84% Travel up to 30 miles to a restaurant 90%
Own a home 96% Travel up to 45 miles to a restaurant 46%
Homes worth $500,000 and greater 40% Travel more 60 miles or more to a restaurant 28%
Counties of employment of Frederick Weekend trips to Maryland and Surrounding States
Magazine Readers in past year by Frederick Magazine Readers
Frederick 66% At least one trip 85%
Montgomery 15% 2 to 4 trips taken 39%
5 to 7 trips taken 19%
Investments of Average Frederick Magazine Reader 8 or more trips taken 17%
Mutual funds 63%
Money market funds 47%
Public traded stocks 36%
IRA accounts 70%
ADvErTorIAls
What are Advertorials?
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PROMOTIO
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How it Works
What You Get:
• One of our professional writers will contact you to set up a
phone interview. • A professional writer to craft a
customized editorial piece
• Based on those aspects of your business which you choose
about you.
to promote through the interview, the writer will draft a 300
to 315 word advertorial. You will have ample time in which to
review the copy and make any appropriate changes.
• A professional photographer
to come to your location for a
• You will also be contacted by one of our photographers, who professional photo.
will schedule a time to come out and photograph you or
your products (and your staff) at your business. Our art • A full-page, full-color ad that
director will choose the final photograph that will appear in looks and reads like editorial
the advertorial. content.
• The photograph and editorial copy will be laid out by one of
our graphic artists and you will be given a final proof to
approve.
TOTAL COST: $2,500
Don’t miss this chance to tell your story, your way.
DIsTrIbuTIon
DOWNTOWN FREDERICK SOUTH FREDERICK LIBERTYTOWN NEW MARKET
Bravura (Rt. 85, Rt. 355, New Design, 7-11 Countryside Liquors
Ballenger Creek)
Crabapple’s Deli Hilltop Convenience
Curious Iguana Baltimore Coffee BRUNSWICK Mobil
Barnes & Noble FSK Mall Book Crossings
Dublin Roastery New Market General Store
Costco Rite Aid
Ec’clectibles
En Masse Common Market-Rt. 85 THURMONT
Liberty Gas Giant New Design Rd. BUCKEYSTOWN Catoctin Orchard
Snax Buckeystown Store Gateway Market
McCutcheon’s
SuperFresh Weis
Museum Shop
National Museum
EMMITSBURG
EAST FREDERICK Jubilee WALKERSVILLE
of Civil War Medicine (Spring Ridge, Monocacy Blvd,
7-11 East Street Silo Hill Exxon Safeway
Rt. 26)
Tourism Council Brown’s Liquors Sheetz
MIDDLETOWN
Carriage House Bakery
WEST FREDERICK Main Cup URBANA
Giant Monocacy
(Rt.40, Rosemont, 7th St., Safeway Giant
Plus Mart
Jefferson, Ft. Detrick) Trout’s Liquors
Riverside Exxon-Rt. 26 WOODSBORO
7-11 Hoke Rd-Rt. 40
Riverside Liquors-Rt. 26 MT AIRY
7-11 Jefferson St. Trout’s Market
Spring Ridge Exxon
7-11 Old Camp Rd-Rt. 40 7-11
Spring Ridge Liquors MONTGOMERY COUNTY
Frederick Memorial Hospital Safeway
Weis Spring Ridge
Lakefront Fine Wine & Spirits Super Fresh 7-11-Monrovia
Safeway 7th St. NORTH FREDERICK Weis
Snax Rosemont WASHINGTON COUNTY
Weis-Rt. 40
(Rt.15, Thomas Johnson)
MYERSVILLE Battleview Market
Beckley’s Country Store-Rt. 15
Weis Jefferson St. Exxon Michelle’s Cardtique
Citgo Convenient Mart-Rt. 15
Westridge Liquors-Rt. 40 Ross General Store
Walgreens
Wonder Books Weis T.J.
Ye Olde Spirit Shop
ADDITIonAl publIcATIons
CRAVE GUIDE: Homegrown MAP: Top 50
Get an intimate look at City & County Frederick Shopping & Frederick
the tri-state region’s best
in food, drink, and dining.
The complete source for
new residents. Compre-
Agriculture is a proud Dining Guide Top 50 Frederick highlights
Frederick County’s top busi-
part of Frederick County’s Over half a million tourists
CRAVE’s beautiful design, hensive information about history. Increasingly, con- nesses that contribute to
stunning photography, and flock to Downtown Frederick
Frederick County, from sumers are seeking fresh, every year! This overwhelm- our the community. Each
engaging content appeal community profiles to locally-produced food year spotlights a different
to a wide range of cus- ing number of visitors pro-
churches and government and Homegrown Frederick vides our local businesses theme that makes Frederick
tomers who enjoy local en- services to recreational is the go-to guide for County a destination for
tertainment and dining out. with more of an incentive
programs and civic clubs. connecting them to our to include their companies new and old businesses.
A powerful marketing tool Dining guides, area maps farmers and growers. A wide range of topics are
showcasing your products, in the annual Downtown
and directories list every- Frederick Brochure. covered from top legacy
style, service, and enter- thing from emergency businesses to best places
tainment. services to public schools. to work.
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