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MEDIA KIT 20I8
VMAN speaks to the 21st century man: intelligent, passionate, and above all, unafraid of fashion. A wide range of international contributors and acclaimed fashion photographers provide unparalleled excellence in our aesthetic and editorial content. Since launching in 2003, this biannual male counterpart to V Magazine continues to showcase the best of menswear and offer a curated display of art, film, design, travel, music, grooming, and sports.
AUDIENCE/DISTRIBUTION
VMAN 38 READER PROFILE VMAN
ZAYN MALIK
PHOTOGRAPHY BY
INEZ & VINOODH
GENDER BREAKOUT READERS ARE...
Male 87%
TRENDSETTING
Female 12
96% consider themselves
Non Binary 1
style-conscious
AVERAGE AGE
36 years DISCERNING
90% will pay more for
AGE BREAKOUT quality/brand names
under 21 6%
21–24 13 WELL-GROOMED
25–34 30 90% spend time and
35–44 21 money to make themselves
45–54 18 look their best
55+ 12
other (not specified) 4 DECISIVE
93% agree that if they
AVERAGE HOUSEHOLD INCOME want something, they buy it
$175,000
Source: Ventureneer Solutions
2017 Readership Survey
DISTRIBUTION
FREQUENCY COVER PRICE
Biannual 6.95 USD
CIRCULATION ANNUAL SUBSCRIPTION
90,000 (PRINT AND DIGITAL)
15.00 USD
RATE BASE
90,000 United States 67.5%
Europe 24.0
READERS PER COPY Asia/Pacific 3.9
4.2 Canada 2.8
Americas 1.8
TOTAL AUDIENCE
378,000
PAID / CONTROLLED DISTRIBUTION
87% / 13%
PAID DISTRIBUTION
Newsstand 40.3%
Subscription 46.5
VERIFIED DISTRIBUTION
Hotel Program 6.6%
Airport Lounges 2.8
Comp Lists 3.8
Source: MU Inc 2013 Circulation Statement
VMAN 39
SPRING/SUMMER
The Art of Fashion
A celebration of the intersection between
art and fashion, with the best pieces from
the Spring and Summer collections as seen
through the eyes of fine art photographers.
Plus: style guides, up and coming actors
and musicians, and conversations between
Hollywood legends.
On sale: March 1, 2018
PRINT CONTENT
VMAN 40
FALL/WINTER
Best Of 2018
The ultimate roadmap to everything a guy
needs to know about fall and winter fashion,
as well as a definitive roundup of the year’s
greatest music, movies, and pop culture.
On sale: August 23, 2018
VMAN 21
KANYE WEST
PHOTOGRAPHY BY
KARL LAGERFELD
VMAN 30
JAKE GYLLENHAAL
EVENTS
PHOTOGRAPHY BY
HEDI SLIMANE VMAN provides innovative event
concepts as well as exceptional planning
and management. With access to
the most sought after locations, artists,
and celebrities, we guarantee incredible
branding value for our clients.
PAST VMAN EVENTS
EVENTS
A NIGHT WITH KANYE WEST LONDON CALLING
Music icon Kanye West celebrates VMAN & The British Fashion Council
the launch of his VMAN cover kick off London Collections Men
with a party to remember Sponsor: Converse
Liquor sponsor: Belvedere Vodka Liquor sponsor: Ciroc Vodka
ISSUE LAUNCH PARTY
A stylish crew, including Vic Mensa, G-Eazy,
and Anwar Hadid, toasts V and VMAN
Sponsor: Alain Mikli
Liquor sponsor: Monkey Shoulder Whiskey
DIGITAL DIGITAL WEBSITE
CONTENT AUDIENCE TRAFFIC
• MUSIC GENDER BREAKDOWN AVERAGE MONTHLY
VMAN.com premieres Male 52% UNIQUES
new music and videos, Female 48 500,000
making an ongoing
AGE AVERAGE PAGE VIEWS
playlist for our fans.
18–24 30% 3,100,000
• ONLINE EXCLUSIVES 25–34 37
Breaking fashion news, 35–44 17 AVERAGE TIME ON SITE
online-only editorials, and 45–54 10 2:10 mins
bonus features from inside 55–64 5
the print issues.
HOUSEHOLD INCOME
•4
1% have an HHI DEVICE
BREAKDOWN
• VIDEO
VMAN.com produces above $100,000
original fashion films and •M
edian HHI is $83,332
music videos featured Mobile 69%
exclusively on our site. Desktop 25
Tablet 6
• BACKSTAGE
Original photography
taken backstage at major
SOCIAL
MEDIA
fashion shows and
events, uploaded to our
readers promptly.
FOLLOWERS
Facebook 42,600
Twitter 53,300
Instagram 120,000
V DIGITAL
VMAN 24
JAMES FRANCO
PHOTOGRAPHY BY
INEZ & VINOODH
Source: Google Analytics 2017
VMAN 27
TOM BRADY
ADVERTISERS
PHOTOGRAPHY BY FASHION BRANDS OTHER
MARIO TESTINO
Balenciaga Guess Safilo
Balmain Hood By Air Ciroc Vodka
Berluti Hugo Boss Beats by Dre
Bench Jil Sander Chrome Hearts
Bottega Veneta Jimmy Choo
Brioni Juun J
Burberry Lacoste
Calvin Klein Lanvin
Camper Louis Vuitton
Carven Marc Jacobs
Coach McQ
Comme Des Mr. Porter
Garçons Prada
Craig Green Public School
Diesel Rag & Bone
Dior Homme Roberto Cavalli
Dsquared2 Rufskin Denim
Emporio Armani Saint Laurent
Ermenegildo Zegna Salvatore Ferragamo
Giorgio Armani Tom Ford
Giuseppe Zanotti Valentino
Givenchy Versace
Gucci Y-3
RATES PAYMENT/
RUN OF BOOK POSITIONS CONTRACTS
Double Page Spread $35,000
CONTRACTS
Full Page 17,000 Acceptance of contract advertising rates by customer
constitutes contract agreement. In the case of unfilled
PREMIUM POSITIONS yearly contracts, charges will be adjusted in accordance
Inside Front Cover Spread $43,000 with the rate applicable to the number of insertions
actually placed.
Outside Back Cover 47,000
Inside Back Cover 22,000 PAYMENT TERMS
Opposite TOC 22,000 Full payment must be received within 30 days of
Opposite Foreword 22,000 issue on-sale date. Any additional fees or charges
inclusive of but not limited to: foreign currency
Opposite Masthead 22,000 exchange/clearance/wire transfer will be added
onto the firm’s account. There will be an interest
charge of 1.5% per month on all overdue balances.
Open rates are negotiable based on committed
paging levels. CANCELLATION FEE
$5,000 for any ad canceled after space close date
listed above. No cancellation will be accepted after
ADVERTISERS/RATES
These page rates are NET and do not include
agency commission. It is the responsibility of the magazine has gone to press.
the agency to add on their commission.
GENERAL
VMAN reserves the right to decline any advertisement.
In the event of an error, VMAN’s liability shall not exceed
the cost of the space booked. The publisher is not liable
for delays in delivery or non-delivery of advertising
material affecting production.
VMAN 36 VMAN
THE WEEKND
PHOTOGRAPHY BY
INEZ & VINOODH
VMAN 39
SPRING/SUMMER SPACE CLOSE MATERIAL CLOSE ON SALE
The Art of Fashion January 19, 2018 January 26, 2018 March 1, 2018
VMAN 40
FALL/WINTER SPACE CLOSE MATERIAL CLOSE ON SALE
Best of 2018 July 13, 2018 July 20, 2018 August 23, 2018
CONTACT NEW YORK ADVERTISING SALES 11 Mercer Street New York, NY 10013 +1 212 274 8959 Emily Mejer +1 646 452 6027 emily@vmagazine.com Nicola Bernardini de Pace +1 617 671 5590 nico@vmagazine.com Mic Adilardi +1 407 928 2851 mic@vmagazine.com ITALY & SWITZERLAND ADVERTISING SALES Magazine International Viale Richard 1 Milano, Italy 20143 Luciano Bernardini de Pace +39 02 8724 3817 luciano@bernardini.it Olivia Pinto +39 02 8724 3817 olivia@bernardini.it VMAN.COM
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