MEDIA KIT 2022 - Endeavor Energy

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MEDIA KIT 2022 - Endeavor Energy
| MEDIA KIT 2022
AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
MEDIA KIT 2022 - Endeavor Energy
AUDIENCE INSIGHTS
     T&D World provides utility professionals with critical information for electric power-delivery systems. Our audience consists of
     professionals involved in all phases of planning, design, construction, operations, maintenance and safety of transmission and
     distribution facilities, including automation and information technology.

                             334,522                                                        TOP PRODUCTS PURCHASED
                                                                                            OR SPECIFIED BY AUDIENCE
                                                                                                                                                                       MAGAZINE/DIGITAL
                             Average Monthly Reach                                          Substation 50.7%

                                                                                            Transformers 45.8%                                                            OVERLAP
                                                                                            Transmission 45.3%
REACH DECISION MAKERS                                                                       System Protection 44.7%

57.07%                        of audience are
                              managers and above
                                                                                            Underground Distribution 40.8%

                                                                                            Wire & Cable 40.6%                                                   MAGAZINE               BOTH             DIGITAL
                                                                                            Overhead Distribution 40.0%                                              22%                17%                61%
69%                                         56%
                  of audience are                              of audience are
                  responsible for                              responsible for              Monitoring and Testing Equipment/Power Quality
                  Distribution                                 Transmission                 Equipment 38.3%

                                                                                            SCADA; EMS; Distribution Automation;
                                                                                            Demand-side Management 37.6%
TOP BUSINESS SERVED
                                                                                            Consulting/Contractor Services 35.0%
Utility (Gas, Electric or Water) 36.97%
                                                                                            Meters and Metering Devices 34.9%
Management / Engineering Consultant 22.68%

Vendor 15.89%

Energy Service Company 5.93%                                                                COMPANIES THAT ENGAGE
Commission/National Lab/Government 5.18%

Energy End User 4.96%

University/Association/Publisher 3.81%

Developer/Independent Power Producer 3.47%

 The Audience Engagement Report provides an integrated view of the T&D World community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.

     VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
                                                                                                                                                                                                                            2
MEDIA KIT 2022 - Endeavor Energy
AUDIENCE ENGAGEMENT

  103,810                                             72,898                                         209,063
 Average Monthly Sessions                  Average Unique Monthly Visitors                         Average Monthly Page Views

9,143
 s 4% Year-over-Year
                                    9,499
                                    s 6% Year-over-Year
                                                                           4,524
                                                                             s 6% Year-over-Year
                                                                                                              10,300
                                                                                                                 s 19% Year-over-Year
   Facebook                           LinkedIn                                  Twitter                             YouTube

                                                                                                    SUBSCRIBE TO MAGAZINE

              58%                                          42%
                                                                                                           40,063
 Desktop Visitors Average Monthly                  Mobile Visitors Average Monthly

                           974               Avg Monthly New Site
                                                 Registrations
                                                                                                       T&D World Magazine Subscribers

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
                                                                                                                                        3
MEDIA KIT 2022 - Endeavor Energy
PRINT SUBSCRIBERS

QUALIFIED CIRCULATION BY ISSUE SUBSCRIBERS BY REGION
in the last 6 months                                                                                U.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
                                              Total       Non-       International
                                                                                         Total
2021 Issues   Print       Digital   Both    Qualified    Qualified      Copies
                                                                                      Subscribers
                                           Subscribers     Paid         Digital
July          22,320      12,880     0       35,200         83            4,916         40,199      3,842
August        22,304      12,857     39      35,200         80            4,876         40,156

                                                                                                                 8,809     29,329                  5,543
                                                                                                                2,711
September     22,470      12,666     14      35,150         75            4,857         40,082
October       22,859      12,158     33      35,050         71            4,812         39,933                            8,976
November      23,220      11,895     35      35,150         70            4,802         40,022
December      23,270      11,860     20      35,150         69            4,764         39,983
Total
Average
Circulation
              22,741      12,386    24       35,150         75            4,838         40,063                                            8,340
for
6-month                                                                                                                  3,930
period

                 Total Qualified
                   Non-Paid
                                           Total
                                           Paid
                                                         International
                                                         Digital Copies
                                                                                     Total
                                                                                  Subscribers
                                                                                                                   312
Average for
6-month                35,102              123               4,838                   40,063
period

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
                                                                                                                                                           4
MEDIA KIT 2022 - Endeavor Energy
PRINT CIRCULATION BREAKDOWN
                                                                       T&D WORLD JOB LEVEL DECEMBER 2021
                                                                                                                  Middle
    T&D World Company Type June 2021   Grand Total     %       Director/VP      Executive Mgmt.     Non-Mmgt.                Others
                                                                                                                Management

Utility                                  15,513      44.13%      1,188               2,855            3,212       5,237      3,021

Commission/National Lab/Government       2,355       6.70%        583                 365              355         983         69

Developer/Independent Power Producer     1,676       4.77%        277                 549              221         567         62

Energy Service Company                   2,697       7.67%        417                 661              581         995         43

Financial / Law Firm                      121        0.34%         23                 47               13           36         2

Management / Engineering Consultant      7,239       20.59%      1,035               2,067            1,616       1,631       890

University/Association/Publisher          704        2.00%        177                 117              136         196         78

Vendor                                   3,493       9.94%        638                1,007             565        1,064       219

Energy End User                           983        2.80%        111                 208              201         325        138

Other                                     333        0.95%         41                 79               83          104         26

No Answer                                  36        0.10%         0                   4                   4        1          27

Total Qualified Subscribers              35,150      100.00%     4,490               7,959            6,987       11,139     4,575

Total Non-qualified Paid                   69                   12.77%              22.64%           19.88%       31.69%     13.02%

Total Foreign                            4,764

Total Subscribers                        39,983

VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT                                                                                       5
MEDIA KIT 2022 - Endeavor Energy
MEET THE INFLUENCERS
EDITORS & CONTRIBUTORS

                                                                                                                                                     TECHNICAL &
                                                                                                                                                     EDITORIAL
                                                                                                                                                     EXPERTISE
                                                                                                                                                     Delivering technical and editorial
Vice President of Content – Energy               Associate Content Director                       Senior Editor
TERESA HANSEN                                    NIKKI CHANDLER                                   JEFF POSTELWAIT                                    development expertise that ensures
thansen@endeavorb2b.com                          nchandler@endeavorb2b.com                        jpostelwait@endeavorb2b.com                        content is accurate, engaging and focused
Media Leadership • Power Delivery & Generation   Journalism • Digital Expert                      Journalism • Editor for Utility Products           on the topics that professionals need to
Over 25 years of industry experience.            Over 18 years of industry experience             and T&D World                                      know in today’s rapidly changing business
                                                                                                  12 years of industry experience                    environment.

                                                                                                                                                     IDEATION &
                                                                                                                                                     DEVELOPMENT
                                                                                                                                                     Collaborate with our topic experts to
Field Editor                                     Technical Writer                                 Technical Editor
AMY FISCHBACH                                    GENE WOLF                                        JERRY BORLAND
                                                                                                                                                     develop topics that will attract target
amyfischbach@gmail.com                           gw_engr@msn.com                                  jrborland88@gmail.com                              audiences, validate market perceptions
Journalism • EUO Editor                          Electrical Engineer • Public Service             Electrical Engineering • Professional Engineer •   and ensure content marketing success.
Over 10 years of industry experience             Company of New Mexico                            Project Management Professional • Over 30 years
                                                 Over 40 years of industry experience             of Electric Utility T&D Experience

                                                                                                                                                     DATA        & INSIGHTS
                                                                                                                                                     Deep industry knowledge paired with
                                                                                                                                                     data and insights from analytic tools
                                                                                                                                                     provides us the ability to leverage metrics
International Editor                             Senior Editor                                    Community Editor                                   for content decision making and deliver the
GERRY GEORGE                                     DAVE SHADLE                                      RICH MAXWELL                                       right content, in the right channel, to the
gerrygeorge1@btinternet.com                      dshadle@tdworld.com                              tdwmediapartners@gmail.com                         right audience, at the right time.
Electrical Engineer • UK Supply Industry         Power Infrastructure Project Development • FPL   Utility Maintenance • Underground
Over 50 years of industry experience             Energy • General Public Utilities                utility field
                                                 Over 40 years of industry experience
                                                                                                                                                                                                   6
FOCUSED CONTENT

PATH TO THE FUTURE GRID                                     DISASTER RESPONSE                                     SUBSTATION MAINTENANCE
•   Distributed Energy Resources                            •   Storm restoration                                 •   Fire Protection
•   Infrastructure Awareness (Artificial Intelligence)      •   Pandemic operations                               •   Smart Substation
•   Renewables                                              •   Drones                                            •   Augmented Reality
•   Interconnectivity – IoT, Services and People            •   Outage management                                 •   Digitalization
•   Energy Storage                                          •   Customer service                                  •   Protective Relays
•   GIS/The Utility Network                                 •   Call center                                       •   Circuit Breakers
•   Data Analytics                                          •   Wildfire mitigation                               •   Physical protection and security
•   Digital Twin Technology                                 •   Cybersecurity                                     •   Robotics
•   Electric Vehicles                                                                                             •   Transformers
•   DERMS/ADMS                                                                                                    •   Test, Monitor & Control
•   Asset Management Systems
•   Grid Innovations
•   Energy Efficiency
•   Smart Utility
•   Grid’s Edge (customer’s side of the meter)

FIELD OPERATIONS                             TRANSMISSION TRENDS                      RELIABILITY                                THE UTILITY BUSINESS
•   Lineman culture                          •   HVDC                                 •   Line Maintenance                       •   Regulations and legislation
•   Tools and technology                     •   Construction                         •   Vegetation Management                  •   Careers
•   Safety and training                      •   FACTS Controllers                    •   Undergrounding                         •   Remote Workplace
•   Lineman’s Rodeo                          •   STATCOMS and SVC                     •   Compliance                             •   Virtual Reality Training
•   Mobile workforce                         •   Projects in Progress                 •   Demand Response                        •   Perspectives
•   Career development                       •   Dynamic Line Monitoring Systems                                                 •   Transactive Systems
                                                                                                                                 •   Supply Chain
                                                                                                                                 •   Workforce Aging, Diversity and
                                                                                                                                     Development
                                                                                                                                                                      7
2022 EDITORIAL CALENDAR
                           JANUARY                FEBRUARY                MARCH                     APRIL                    MAY                     JUNE

INDUSTRY RESEARCH
                                                                     Enhancing Utility          Infrastructure        Distributed Energy         Utilities & the
INSIGHTS & ISSUE        Utility Business        Grid Reliability
FOCUS                                                                  Operations                Investment               Resources              Environment

                                                                        Renewables                                                                Intelligent
ENGINEERING             Grid Innovations       System Resilience                              Substation Design     Microgrid Development
                                                                        Integration                                                             Undergrounding

OPERATIONS &                                      Utility
                     Overhead Distribution                           Utility Workforce       Asset Management       Monitoring and Control   Overhead Inspections
MAINTENANCE                                    Communications

PROJECTS             Infrastructure Projects   System Hardening       Control Centers       Transmission Capacity       Offshore Wind          Energy Efficiency

                      Distributed Energy                                                    Virtual and Augmented
TECHNOLOGY                                       Grid Security         Data Analytics                                Virtual Power Plants    Non-Wires Alternatives
                          Resources                                                                  Reality

                                                                                                                                                Demand Side
                                                                                                 Vegetation
RELIABILITY           Digital Substations      Disaster Response   Protection and Control                              Energy Storage        Management & Energy
                                                                                                Management
                                                                                                                                                  Efficiency

                                                                   Drones and Overhead                                   Vegetation            Mobile Workforce
FROM THE FIELD         Storm Restoration        Live Line Work                                System Hardening
                                                                       Inspections                                      Management              Management

                                                                                                                                                  Vegetation
SUPPLEMENTS                                                                                                          Wildfire Supplement         Management
                                                                                                                                                 Supplement

SHOW COVERAGE/                                                     IEEE PES Transmission    IEEE PES Transmission
                        DISTRIBUTECH            TechAdvantage                                                                                UAA Trees and Utilities
BONUS DISTRIBUTION                                                   & Distribution Expo      & Distribution Expo

ISSUE CLOSING DATE         11/29/21                12/27/21               1/26/22                  3/2/22                  3/30/22                  4/26/22

MATERIALS DUE DATE          12/7/21                 1/5/22                2/3/22                   3/10/22                 4/7/22                    5/4/22

                                                                                                                                                                       8
2022 EDITORIAL CALENDAR
                             JULY                  AUGUST                SEPTEMBER                 OCTOBER                NOVEMBER                 DECEMBER

INDUSTRY RESEARCH
                                                Technology &        Protection & Control of   Storm Preparation &      Constructing the       System Hardening &
INSIGHTS & ISSUE        Utility Analytics
FOCUS                                            Innovation            the Electric Grid          Restoration            T&D System                Resilience

                      Data Management &
ENGINEERING                                  Distribution Systems   Transmission Capacity        Storm Planning      Transmission Planning    Grid Modernization
                        Customer Care

OPERATIONS &                                   Communications            Preventative         System Hardening and   Siting, Permitting and    Fire, Arrestors and
                     Substation Automation
MAINTENANCE                                    Systems and GIS           Maintenance            Pole Maintenance          Construction          Surge Protectors

                                                                         Vegetation                                     Foundation and             Geographic
PROJECTS                Grid Innovations      Overhead Facilities                             Underground Systems
                                                                        Management                                        Grounding           Information Systems

                                                                                                                                              Cyber and Physical
TECHNOLOGY            Transactive Energy         Grid Security       Power Flow Control       Outage Management       ROW Management
                                                                                                                                                  Security

                         Analytics for                               IT/OT and Software        Storm Recovery and
RELIABILITY                                   Wildfire Mitigation                                                        Grid Stability        Black Sky Events
                       Safety & Training                                  Systems                  Restoration

                                                                        Underground                Substation                                  Lineman's Rodeo
FROM THE FIELD         Renewable Energy         Fall Protection                                                        Disaster Planning
                                                                        Infrastructure            Maintenance                                      Roundup

                                               ASCE Structures
SUPPLEMENTS                                                         Lineman's Supplement                                                         Buyers Guide
                                                Supplement

                                                                      Lineman's Rodeo
SHOW COVERAGE/                                   ASCE SEI-ETS
BONUS DISTRIBUTION                           Conference and CIGRE   T&D World Conference
                                                                          & Expo

ISSUE CLOSING DATE          6/1/22                 6/28/22                 7/27/22                  8/30/22                 9/28/22                10/24/22

MATERIALS DUE DATE          6/9/22                  7/7/22                  8/4/22                   9/8/22                 10/6/22                 11/1/22

                                                                                                                                                                     9
PRINT ADVERTISING RATES
ADVERTISING RATES
             1x       4x       7x       13x      18x      24x

                                                                   COVERS
Full         $9,533   $9,306   $9,085   $8,868   $8,657   $8,482    4-Color Only*          1x                     4x                    7x                     13x

                                                                    Inside Front           $15,821                $15,419               $15,064                $13,678

                                                                    Inside Back            $15,223                $14,858               $14,544                $14,168
2/3 Page     $6,999   $6,829   $6,726   $6,551   $6,340   $6,206
                                                                    Back                   $16,114                $15,728               $15,316                $14,945

1/2 Island   $5,964   $5,820   $5,727   $5,624   $5,366   $5,268

1/2 Page     $5,294   $5,227   $5,150   $5,016   $4,800   $4,697
                                                                   CLASSIFIEDS
                                                                    Per Column Inch*              1x               3x              6x               9x               12x

                                                                                                  $273             $263            $258             $247             $242
1/3 Page     $3,801   $3,760   $3,703   $3,605   $3,445   $3,373
                                                                   2nd Color**: $205 Additional                    Blind Box Number: $110 Additional
                                                                   *Column Width = 2 1/8”
                                                                   **No matched colors allowed. Restricted to ads regarding employment positions, business opportunities and
                                                                   products for sale. No agency commission or cash discount allowed. General display rates apply, and agency
                                                                   commission allowed for ads supplied camera-ready 1/6 page or larger.
1/4 Page     $3,152   $3,121   $3,049   $3,008   $2,843   $2,791

1/6 Page     $1,978   $1,935   $1,916   $1,880   $1,782   $1,751

                                                                                                                                                                               10
PRINT ADVERTISING SPECS
 Dimensions (inches)        Non Bleed            Trim + 0.125” for all 4 sides       Dimensions (mm)           Non Bleed                     Trim + 3.175 mm for all 4 sides
 Spread                     14.5" x 10"          15" x 10.5"                         190.5 mm x 266.7 mm                                     Width
                                                                                                               Width (mm)      Height (mm)                  Height (mm)
                                                                                     Trim                                                    (mm)
 Full Page                  7" x 10"             7.5" x 10.5"
                                                                                     Spread                    368.3           254           381            266.7
 2/3 Page                   4.5" x 9.75"           * Ads with bleed – extend
                                                   bleed 0.125 inches beyond the     Page                      177.8           254           190.5          266.7
 1/2 Island                 4.5" x 7.25"           trim.
                                                                                     2/3 Page                  114.3           247.65         * Ads with bleed – extend
 1/2 Page Horizontal        7" x 4.625"            * All live matter not intended                                                             bleed 0.125 inches beyond the
                                                                                     1/2 Island                114.3           184.15
 1/2 Page Vertical          3.375" x 9.75"         to bleed should be kept 0.25                                                               trim.
                                                   inch from trim. Spread ads        1/2 Page Horizontal       177.8           117.475
 1/3 Square                 4.5" x 4.625"          should allow a total of 0.1875                                                             * All live matter not intended
                                                   inch safety in gutter.            1/2 Page Vertical         85.725          247.65         to bleed should be kept 0.25
 1/3 Page Vertical          2.3125" x 9.75"                                                                                                   inch from trim. Spread ads
                                                                                     1/3 Page Vertical         58.7375         247.65         should allow a total of 0.1875
 1/4 Page Vertical          3.375" x 4.625"                                                                                                   inch safety in gutter.
                                                                                     1/3 Square                114.3           117.475
 1/6 Page Vertical          2.3125" x 4.625"
                                                                                     1/4 Page Vertical         85.725          117.475
                                                                                     1/6 Page Vertical         58.7375         117.475

CLASSIFIED
AD SPECS             1-Column          2-Column        3-Column         Max Height
(inches)
                       2.1667              4.5           6.8333              9.5

Print Production Manager:		                                                                     Printing Method: Web Offset
Greg Araujo
T&D World                                                                                       Publication Trim Size: 7.5 x 10.5 inches
garaujo@endeavorb2b.com
                                                                                                Binding Method: Perfect Bound

Cancellations: Cancellations must be submitted
in writing and will not be accepted after the                                                   Send Print Advertising Submission to:
published ad material deadline. Cover positions                                                 garaujo@endeavorb2b.com
cannot be canceled. Verbal cancellations will
not be accepted.

Multi-Page and Inserts: Contact Account
Manager for Rates and Specifications

Gross Rates Apply: Gross rates based on number
of insertions within a 12-month period.

                                                                                                                                                                               11
ELECTRIC UTILITY OPERATIONS
Electric Utility Operations is the monthly demographic edition within every issue of T&D World, sent to 11,448 operations and
lineman subscribers. This is the perfectly targeted advertising option for manufacturers of safety equipment, tools, protective
clothing, bucket trucks and more.

EDITORIAL CALENDAR                                             DEMOGRAPHICS BY BUSINESS INDUSTRY
JANUARY: Storm Restoration                                     Utility (Gas Electric or Water)...................................................................................................5,678
FEBRUARY: Live Line Work                                       Management / Engineering Consultant................................................................................1,400
MARCH: Drones and Overhead Inspections                         Commission/National Lab/Government..............................................................................1,020
                                                               Energy Service Company............................................................................................................. 973
APRIL: System Hardening
                                                               Vendor............................................................................................................................................. 855
MAY: Vegetation Management                                     Developer/Independent Power Producer................................................................................ 721
JUNE: Mobile Workforce Management                              Energy End User............................................................................................................................ 357
JULY: Renewable Energy                                         University/Association/Publisher.............................................................................................. 347
AUGUST: Underground Infrastructure
SEPTEMBER: Fall Protection
                                                               RATES
                                                                                                                     Full                                  1/2                                   1/4
OCTOBER: Substation Maintenance
                                                                                1x                                 $4,006                               $2,935                                $2,147
NOVEMBER: Disaster Planning
                                                                                4x                                 $4,629                               $2,857                                $2,095
DECEMBER: Lineman’s Rodeo Roundup
                                                                                7x                                 $4,478                               $2,780                                $2,028
                                                                               13x                                 $4,351                               $2,724                                $2,008

MONTHLY FEATURES                                                               18x                                 $4,145                               $2,600                                $1,977
                                                                               24x                                 $3,949                               $2,481                                $1,925
LIFELINE This department profiles those who have made a
valuable contribution to the industry.
PARTING SHOT This department features a full-page photo            2022 LINEMAN’S SUPPLEMENT FEATURES
of linemen at work, a one-paragraph caption, and a photo           CHASING STORMS: This story will highlight the hard-working and dedicated linemen who
credit.
                                                                   hit the road to respond to severe storm events and emergencies nationwide.
FIELD APPLICATIONS This one-page case study explores
how a field crew solves a problem on the job with a product        INSPIRING FUTURE LINEMEN: This article will profile lineman instructors who are making
or technology.                                                     a difference by training the future generation of linemen.
SAFETY TALK This how-to department describes how                   COMMUNITY HEROES: Linemen not only work long hours to keep the lights on for their
companies are protecting their field workforce.                    customers, but some also volunteer out in their communities to help those in need.
FEATURES Our stories often focus on utility projects,
                                                                   FUTURE OF THE LINE TRADE: This article will explore what’s in store for linemen with the
crews’ response to storms, and ways that utilities are using
technology to improve efficiency or safety.                        evolution of new technologies and work practices in the utility industry.
                                                                   The Lineman’s Supplement is published in September to 40,438 subscribers.
                                                                                                                                                                                                                         12
2023 BUYERS’ GUIDE
Get Listed. Move Product. Market Services
Published annually every December, this guide is referred to throughout the year by decision makers you need to reach.
December 2022 Issue
                             Give your customers what they are searching for–products & solutions that are relevant

  40,000
                             to utilities and a resource for selecting trusted industry partners
                                                    Print Listings Options
  TOTAL CIRCULATION

  250+                                                                                                     Digital Listings Options
  PRODUCT & SERVICES                      AUGUST 2017 tdworld.com      tdworld.com

  CATEGORY LISTING

  150+
  DISPLAY ADVERTISERS                                      BUYERS
                                                            GUIDE
  A Who’s Who in the Power
  Utility Industry

  60%
  READERS REFERENCED
  THE BUYER’S GUIDE
                                          809TDBGFC1b.indd 1                 6/26/2019 3:24:40 PM

  THROUGHOUT THE                                  The 2023 T&D World Buyers Guide — T&D World’s signature supplier program to stay
  YEAR                                                 in front of end-users as they’re looking for solution providers year-round.

  80%                        How to Participate:
  HAVE TAKEN ACTION                             Contact your sales                                  Reserve your space                Provide your company
  AFTER REFERENCING                             representative                                      with a print and digital          profile information
                                                                                                    package
  THE BUYER’S GUIDE

                                                                                                                                                             13
2023 BUYERS’ GUIDE PACKAGES
Published annually every December, this guide is referred to throughout the year by decision makers you need to reach.
December 2022 Issue
BASIC | $495 | View digital Sample                                                   Gold | $3,495 | View digital Sample
Print Options (must opt in)                                                          Print Options (must opt in)
• 3 category listings​, company name, address, phone, URL                            • 20 category listings​
                                                                                     • Company name, address, phone, URL
Digital Options:                                                                     • Company logo, company description, product highlight​
• Includes links to: pre-existing stories that mention the company on tdworld.com    • 10 sales office/person contacts​
• 3 category listings, company name, address, phone, website, email, company logo    • 1/2 page print ad in December 2022 issue

FREE LISTING | View digital Sample                                                   Digital Options:
Print Options (must opt in)                                                          • Includes links to: pre-existing stories that mention the company on tdworld.com,
• 1 category listings​, company name, address, phone, URL                              company “Product Announcements”​
                                                                                     • 20 category listings​
Digital Options:                                                                     • Company name, address, phone, website, email, company logo, company
• Includes links to: pre-existing stories that mention the company on tdworld.com      description, social media links, request more information link for direct lead
• 1 category listing, company name, address, phone, website, email, company logo       generation

                                                                                     Platinum | $6,495 | View digital Sample
BRONZE | $1,795 | View digital Sample                                                Print Options (must opt in)
Print Options (must opt in)                                                          • Unlimited category listings​
• 5 category listings​
                                                                                     • Company name, address, phone, URL
• Company name, address, phone, URL, logo, 1 sales office/person contacts
• 1/6 page print ad in December 2022 issue                                           • Company logo, company description, product highlight​
                                                                                     • 10 sales office/person contacts​
Digital Options:                                                                     • Full page print ad in December 2022 issue
• Link to pre-existing stories that mention the company on tdworld.com
• 5 category listings​                                                               Digital Options:
• Company name, address, phone, website, contact email, company logo,
                                                                                     • Company page includes links to:
  company description
                                                                                       • Pre-existing stories that mention the company on tdworld.com
                                                                                       • Company “Product Announcements”​
Silver | $2,495 | View digital Sample                                                  • Company “Videos & Resources”​
Print Options (must opt in)
                                                                                     • Unlimited category listings​
• 10 category listings​
• Company name, address, phone, URL, logo, 5 sales office/person contacts​           • Company name, address, phone, website, email, company logo, company
• 1/4 page print ad in December 2022 issue                                             description, social media links, request more information link

Digital Options:                                                                          Ad Close: September 28
• Includes links to: pre-existing stories that mention the company on tdworld.com,        Print Ad Material Due Date: October 5
  company “Product Announcements”​                                                        Ship to Printer: November 6
• 10 category listings​
• Company name, address, phone, website, email, company logo, company description
                                                                                                                                                                          14
SPECIAL SUPPLEMENTS

WILDFIRES                                 UAA                                        STRUCTURES                            LINEMEN
Utilities are facing the wildfire         VEGETATION                                 The structures that support our       This popular supplement focuses on
challenge head on including
mitigation, recovery and community        MANAGEMENT                                 transmission and distribution
                                                                                     systems are not the structures
                                                                                                                           productivity and safety of the utility
                                                                                                                           field workforce and is published in
relations. This supplement will cover     Vegetation Management programs             of yesterday, the technologies        conjunction with the International
the industry’s best practices in          represent one of the largest recurring     associated with these structures      Lineman’s Rodeo. This year’s edition
wildfire mitigation with topics such as   maintenance expenses for electric          are transforming the industry. The    will feature a story on how electric
vegetation management, equipment          utility companies. Keeping trees           American Society of Civil Engineers   utilities are recruiting and training the
hardening, PSPS, and power                and vegetation from conflicting with       and T&D World will partner on         next generation of linemen. We will
restoration. New technology and case      overhead conductors is a critical and      this supplement that focuses on       also highlight linemen who volunteer
studies will be featured.                 expensive responsibility of all utility    the latest developments in new        for overseas electrification projects.
                                          companies concerned about electric         technologies, materials, codes,       Also, we will have a spotlight on
May Print Issue                           service reliability and fire mitigation.   standards and construction            troublemen who make a difference in
                                          Partnering with the United Arborists       practices and how these items are     their own communities as troublemen
May Digital Content
                                          Association on this supplement,            redefining the power grid.            and first responders. In addition, we
                                          T&D World will focus on successful                                               will feature a story on best practices
                                          vegetation management strategies                                                 for storm restoration.
                                                                                     August Print Issue
                                          that are being implemented by
                                                                                     August Digital Content
                                          electric power utilities.                                                        September Print Issue
                                                                                                                           September Digital Content
                                          June Print Issue
                                          June Digital Content
                                                                                                                                                                       15
DIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.

DISPLAY BANNERS                                                                                         CATEGORY SPONSORSHIPS
Banners appear on the home page and article pages. Standard display banners appear on                   Finding all of the information on the hottest power topics has
desktop, tablet and mobile.                                                                             never been easier. Position your brand alongside specific, relevant
                                                                                                        content in these popular site categories.
    Ad Type                            Ad Size                                                Rate
                                                                                                        CATEGORY TOPICS CURRENTLY INCLUDE:
    Leaderboard                        970x90; 728x90 & 320x50*                                $95
                                                                                                        • Disaster Response                   • Renewables
                                                                                                        • Distributed Energy Resources        • Safety and Training
    Sticky Leaderboard                 970x90, 728x90 & 320x50*                                $105
                                                                                                        • Electric Utility Operations         • Smart Utility
                                                                                                        • Electrification                     • Substations
    Billboard                          970x250 & 300x250*                                      $85
                                                                                                        • Grid Innovations                    • Test and Measurements
    Billboard Video                    Click here for specs                                    $90      • Intelligent Undergrounding          • Transmission Reliability
                                                                                                        • Overhead Distribution               • Utility Business
    Pushdown                           970x90, 970x415; 728x90, 728x415; 320x50, 320x415*      $90      • Overhead Transmission               • Vegetation Management

    Rectangle                          300x250                                                 $75

    Expanding Rectangle                300x250 & 600x250*                                      $80

    Half Page                          300x600                                                 $90

    Expanding Half page                300x600 and 600x600*                                    $95      WEBSITE SPECIFICATIONS:
    Reskin                             Contact your Sales Representative for specs           $4k/week   Click here for specs

    Welcome ad                         640x480 & 300x416 or 300x250*                         $5k/week   Materials due:
                                                                                                        Seven business days prior to publication.
    In-banner video                    Click here for specs                                    $90
                                       Aspect Ratio: 16:9 (4:3 not supported); MP4 or VAST              Send Website Banner Ads To:
    In-article video                                                                           $75
                                       (tag); 30 second max length Click here for specs                 webtraffic@endeavorb2b.com
                                       1280x720 (or 16:9 ratio), Headline and body copy
    Native ad                                                                                  $70
                                       Click here for specs                                             Check out our advertiser site for more information:
*
    Please provide all sizes listed.                                                                    energy.endeavorb2b.com/tdworld

VIEW FULL SPECIFICATIONS                                                                                                                                                      16
NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.

                                                                     NATIVE ADS
                                                                     Feature your high-performing content on our brand site through
                                                                     native ad placements and benefit from our highly trafficked channels
                                                                     that attract qualified professionals. Native ads are labeled as Sponsored
                                                                     Content and sold on a CPM basis.

                                                                     SPONSORED CONTENT
                                                                     BASIC NATIVE
                                                                     Your content in our channels. Sponsored Content native advertising
                                                                     programs showcase your content in our channels, replicating form
                                                                     and function and attracting users to quality content. Clearly labeled
                                                                     as Sponsored Content and sold on a flat rate. Promotions include
                                                                     one newsletter inclusion and two social posts. Article remains on site
                                                                     indefinitely and reporting is provided at 30 days live.

                                                                     SPONSORED CONTENT
                                                                     CUSTOM NATIVE
                                                                     Leverage our topic expertise and rely on a subject matter expert to
                                                                     write content on your behalf. Clearly labeled as Sponsored Content and
                                                                     sold on a flat rate. Promotions include one newsletter inclusion and two
                                                                     social posts. Article remains on site indefinitely and reporting is provided
                                                                     at 30 days live.

Contact your sales representative for pricing and specs.

VIEW NATIVE MARKETING SOLUTIONS                                                                                                                     17
NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.

ENERGIZING TODAY
Delivers timely news and information from the power-delivery industry. Daily (Monday-Friday)                                                                                              MORE INFO:
STATS:                                                                                                              NET PER ISSUE:                                                        Dimensions/File Sizes for
Subscribers.............................................. 41,444                                                    Exclusive Position .................................... $1,800        Energizing Daily ONLY:
Avg Total Open Rate*............................... 28.42%                                                                                                                                300x250 static image (50K max
                                                                                                                                                                                          file size), 70 character headline
                                                                                                                                                                                          (including spaces), 450
                                                                                                                                                                                          character body copy (including
                                                                                                                                                                                          spaces), 1 click through URL

                                                                                                                                                                                          Dimensions/File Sizes for
SMART UTILITY                                                                                                                                                                             Smart Utility and Analytics
                                                                                                                                                                                          Insights Newsletters:
Follows the utility industry’s progression to an automated and efficient power grid, including content on power-delivery initiatives,
                                                                                                                                                                                          Position 1: 670x90
insights and innovations. Twice Monthly (2nd & 4th Thursday)
                                                                                                                                                                                          All other Positions: 300x250
STATS:                                                                                                              NET PER ISSUE:                                                        (50k max; JPEG or PNG),
Subscribers.............................................. 20,115                                                    Position 1.................................................... $900   Headline 40 character limit,
Avg Total Open Rate*............................... 28.90%                                                          Positions 2-6............................................... $800     Body Copy 250 character limit,
                                                                                                                                                                                          URL

                                                                                                                                                                                          3rd-Party Ads:
                                                                                                                                                                                          No 3rd party tags or impression
                                                                                                                                                                                          trackers for newsletters.
                                                                                                                                                                                          We will accept a click tracker
                                                                                                                                                                                          embedded in the URL.
ANALYTICS INSIGHTS                                                                                                                                                                        Materials due:
Provides the latest updates on utility analytics technology, strategy, market insights and industry news for power utility professionals.
                                                                                                                                                                                          Seven business days prior to
Twice Monthly
                                                                                                                                                                                          publication.
STATS:                                                                                                              NET PER ISSUE:
Subscribers................................................ 9,924                                                   Position 1.................................................... $950   Send Newsletter Banner Ads:
Avg Total Open Rate*............................... 34.34%                                                          Positions 2-6............................................... $850     webtraffic@endeavorb2b.com

                       *Due to Apple’s iOS 15 update, measured open rates have increased and should not be compared to previous reports.

The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

VIEW NEWSLETTER SAMPLES
                                                                                                                                                                                                                              18
NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.

TEST, MONITOR & CONTROL
Focuses on the importance of utilities tracking the condition of their lines and substations. Twice Monthly (1st & 3rd Thursday)                                                         MORE INFO:
STATS:                                                                                                              NET PER ISSUE:                                                       Dimensions/File Sizes:
Subscribers.............................................. 15,138                                                    Position 1................................................. $1,440   Position 1: 670x90
Avg Total Open Rate*............................... 28.18%                                                          Positions 2-6............................................ $1,200     All other Positions: 300x250
                                                                                                                                                                                         (50k max; JPEG or PNG),
                                                                                                                                                                                         Headline 40 character limit,
                                                                                                                                                                                         Body Copy 250 character limit,
                                                                                                                                                                                         URL

                                                                                                                                                                                         3rd-Party Ads:
                                                                                                                                                                                         No 3rd party tags or impression
VEGETATION MANAGEMENT INSIGHTS                                                                                                                                                           trackers for newsletters.
                                                                                                                                                                                         We will accept a click tracker
Covers vegetation topics related to maintaining T&D rights-of-way and substation facilities. Twice Monthly (2nd & 4th Tuesdays)                                                          embedded in the URL.
STATS:                                                                                                              NET PER ISSUE:
Subscribers.............................................. 11,958                                                    Position 1................................................. $1,100   Materials due:
Avg Total Open Rate*............................... 29.38%                                                          Positions 2-6............................................... $995    Seven business days prior to
                                                                                                                                                                                         publication.

                                                                                                                                                                                         Send Newsletter Banner Ads:
                                                                                                                                                                                         webtraffic@endeavorb2b.com

                                                                                                                                                                                                   670x90
PROJECTS IN PROGRESS
Shares how utilities and their partners are building out T&D infrastructure through project announcements, updates, business trends,
construction techniques and more. Twice Monthly (2nd & 4th Friday)
STATS:                                                                                                              NET PER ISSUE:
Subscribers.............................................. 18,821                                                    Position 1................................................. $1,440            300x250
Avg Total Open Rate*............................... 30.24%                                                          Positions 2-6............................................ $1,200

                       *Due to Apple’s iOS 15 update, measured open rates have increased and should not be compared to previous reports.

The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

VIEW NEWSLETTER SAMPLES
                                                                                                                                                                                                                           19
NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.

DISTRIBUTED ENERGY RESOURCES
Provides executive insights into how distributed energy resources (DER) are revolutionizing power generation and delivery, improving
grid utilization, and how utilities are managing the ever increasing complexity of the grid. Weekly (Wednesdays)
                                                                                                                                                                                         MORE INFO:
                                                                                                                                                                                         Dimensions/File Sizes:
STATS:                                                                                                             NET PER ISSUE:                                                        Position 1: 670x90
Subscribers................................................ 4,163                                                  Position 1.................................................... $750   All other Positions: 300x250
Avg Total Open Rate*............................... 43.59%                                                         Positions 2-6............................................... $650     (50k max; JPEG or PNG),
                                                                                                                                                                                         Headline 40 character limit,
LINEMAN LIFE                                                                                                                                                                             Body Copy 250 character limit,
                                                                                                                                                                                         URL
Provides insights into the culture and work life of electric line workers. Includes information on field operations, tools and techniques,
Lineman’s Rodeo news and photo galleries. Twice Monthly (1st & 3rd Friday)                                                                                                               3rd-Party Ads:
STATS:                                                                                                              NET PER ISSUE:                                                       No 3rd party tags or impression
Subscribers.............................................. 19,760                                                    Position 1................................................. $1,100   trackers for newsletters.
Avg Total Open Rate*............................... 28.60%                                                          Positions 2-6............................................... $995    We will accept a click tracker
                                                                                                                                                                                         embedded in the URL.

LINEMAN’S RODEO NEWS                                                                                                                                                                     Materials due:
                                                                                                                                                                                         Seven business days prior to
Produced and delivered in conjunction with the International Lineman’s Rodeo and Expo held annually in Kansas City, this newsletter
delivers the latest rodeo news and highlights to electric utility professionals 4x leading up to the event, 1x the week of event and 1x the                                              publication.
week after event.
                                                                                                                                                                                         Send Newsletter Banner Ads:
STATS:                                                                                      NET PER ISSUE:
                                                                                                                                                                                         webtraffic@endeavorb2b.com
Subscribers.............................................. 19,265                            Position 1................................................. $1,100
Avg Total Open Rate*............................... 27.12%                                  Positions 2-6............................................... $995
                                                                                                                                                                                                    670x90
IEEE/PES T&D SHOW UPDATE
Previews and reports on the IEEE PES Transmission and Distribution Conference and Exposition, happening every two years. Highlights
sessions, exhibitor products, show announcements and special events. Sent 8x to 40,000 weekly 6x prior to event, 1x week of event, and
1x week following the event.
STATS:                                                                              NET PER ISSUE:
                                                                                                                                                                                                   300x250
Subscribers..............................................40, 000                    Position 1................................................. $2,000
                                                                                    Positions 2-6............................................ $1,800
                       *Due to Apple’s iOS 15 update, measured open rates have increased and should not be compared to previous reports.
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

VIEW NEWSLETTER SAMPLES
                                                                                                                                                                                                                           20
MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising              •   RESEARCH
solutions are built to leverage trusted content     •   ADVERTISING
and high-performing channels. The result is         •   CONTENT MARKETING
successful campaigns that drive conversion for      •   LEAD GENERATION
                                                    •   DIRECT MARKETING
marketers through intelligence gathering, content   •   VIDEO
development, interactive storytelling, targeted     •   EVENTS
campaigns and lead generation.

                                                                            21
RESEARCH
 Start with Insights to Guide your Marketing Strategy
 Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
 Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.

     INDUSTRY                              STATE          OF THE                BRAND                                VIRTUAL
     INSIGHTS                               MARKET                            PERCEPTION                          FOCUS GROUPS

Leverage research as a lead         Develop thought leadership             Better understand how                  Narrow the gap with
generator by providing your         and generate high-quality              decision-making professionals          customers and target markets
audience with research-             leads with this market-facing          perceive your brand, products          using qualitative marketing
backed data on hot-button           research report that will help your    or solutions. Gauge purchase           research that offers a powerful
issues. Measure pain points,        target audience understand the         intent and deliver insights into the   feedback loop. Led by a trained
organizational impact and future    forces at play and gain insights for   positioning of your brand among        moderator, these structured
outlooks on specific topics, use    smart decision-making.                 your competitors so you can take       discussion sessions stimulate
data points to drive your content                                          your marketing strategy to the next    lively group discussions and
marketing strategy.                                                        level.                                 prompt respondents to share
                                                                                                                  experiences.

                                            CUSTOM RESEARCH Contact your sales representative for more information.

VIEW RESEARCH SOLUTIONS
                                                                                                                                                    22
CONTENT MARKETING &
   LEAD GENERATION
   Drive Engagement and Build Credibility with Quality Content
   Engage target audiences with content that tells your story, addresses challenges and offers insight. Partner with
   us to ensure the right content is in front of the right audience and benefit from high quality lead generation.

STRATEGY & PLANNING                           CONTENT CREATION                              LEAD GENERATION
Cohesive, relevant, and masterfully           Leveraging in depth analytics and             Generating high-quality leads requires
designed content marketing programs           tapping into subject matter experts           understanding the priorities of target
have powerful impact. Our team of             ensures that the content we create            audiences and expertise in successful
content, marketing, and digital experts       gets noticed. Our portfolio of solutions      marketing strategies. Our team is
know our industries and understand            offers short and long form content            passionate about the markets we serve,
the trends; we craft programs that drive      types, all backed by stellar marketing        has deep understanding about the trends
engagement with your target markets and       and design support. We help marketers         that are shaping the future and leverages
deliver on time and to goal.                  efficiently create lead generation assets     behavioral data to deliver successful
                                              that can be promoted to our audiences         programs that meet goals.
                                              and in brand channels.

VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS
                                                                                                                                        23
SHORT FORM CONTENT
 A Must-Have for Content Marketing Success
 Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
 marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
 brand as a source for helpful information.

      ASK THE                              FAQ’S                         TOP TIPS                      INFOGRAPHICS
      EXPERT
Shine a light on your in-         Answer common questions           Feature 5 to 10 brief tips or      Draw a wider viewing
house expertise and position      about a particular topic,         steps, with graphic design, that   audience with one of the most
your brand with thought           issue or trend and convey         will help your audience better     popular forms of content on
leadership with this quick-hit    your industry expertise. Our      understand a topic or guide them   the web today. Powerful for
asset built off of an interview   proven format creates high-       toward a purchase decision.        helping users translate data
conducted by our subject          quality content while requiring                                      into insights and a great tool for
matter expert.                    minimal deliverables from your                                       increasing social engagement
                                  product team.                                                        and sharing.

VIEW SHORT FORM CONTENT SOLUTIONS
                                                                                                                                            24
LONG FORM CONTENT
 Deliver Solutions for the Most Complex Challenges
 Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
 campaigns built to target decision makers and influencers leverage our 1st party data and insights.

  WHITE PAPERS                                      EBOOKS                               CASE STUDIES
Introduce emerging technologies,           Help solve problems and deliver            Bring to the forefront an outside
expand on research results or              know-how through a fully                   perspective on your solutions.
explain a complex topic with a             designed eBook format. Leverage            Showcase success stories from real
white paper hosted on our site. This       our existing high-performing content       customers and deliver an authentic
content type is useful for driving         to create a collection of valuable         representation of your solutions and
prospects through the consideration        evergreen articles on a compelling         challenges they can solve.
phase and accelerating purchase            topic that is relevant to audiences.
decisions.

VIEW LONG FORM CONTENT SOLUTIONS
                                                                                                                               25
VIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.

        QUICKCHAT VIDEO                                             PRODUCT & SOLUTION VIDEO
        Capture key insights from your experts through              Deliver a quick and engaging perspective on
        these 10-15 minute editorially-driven video                 your product or solution’s key attributes and the
        interviews that help to deliver broader context to the      challenges it helps address. Collaborate with our
        issues being covered. Leverage our topic expertise,         experienced video producers to create high-impact
        technology platform and light video editing to create a     product videos and images that enhance your product
        powerful video asset.                                       launch and sales strategy.

        EXPLAINER VIDEO                                             CUSTOM VIDEO PRODUCTION
        Break down complex topics into simple and easy-             Take control of your video content strategy,
        to-digest animated videos that are 30-45 seconds            optimizing the medium to best serve your brand
        long. This alternative video type requires minimal          and your marketing goals. Our team of production
        deliverables from you, making for easy, cost effective      and design experts will consult with you to create video
        production. Great for social promotions.                    that reflects your brand, tells your story, and showcases
                                                                    your products and services.

VIEW VIDEO SOLUTIONS
CUSTOM LEAD GEN
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum
ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and
exclusively branded environments that showcase your best content.

CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly
relevant audiences with interest in the topic. Registration is required to view the content and campaign
report metrics are provided with full contact information for each lead.

AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that
leverages unique email promotions and landing pages to engage an audience based on your specific criteria.

CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision
making through an immersive experience where prospects can self-educate, content binge and nurture
themselves. Benefit from increased conversion rates and more sales ready leads.

STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or
Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement
from target audiences.

VIEW CUSTOM LEAD GEN SOLUTIONS
                                                                                                                 27
WEBINARS
 Proven Formats that Generate Highly Qualified Leads
 Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
 Promotional campaigns target the audience you want and engagement metrics help you score leads.

   WEBINARS                         WEBCHATS                               VIRTUAL                               WEBINAR
   Position your company            Rethink traditional                    ROUND                                 EXECUTIVE
   as an industry expert
   and connect with
                                    hour-long webinars
                                    and engage busy
                                                                           TABLE                                 SUMMARY
                                                                           Assemble your team of                 Gain greater return
   prospects who are seeking        decisionmakers with
                                                                           topic experts and give                on your webinar
   education on a key topic or      30 minutes of topic-
                                                                           users the opportunity                 investment by engaging
   solution to their challenge.     based conversation
                                                                           to connect through a live             leads immediately
   Create powerful, engaging        and interactivity.
                                                                           streaming experience.                 after your event with this
   content that generates           This new, video-based
                                                                           Perfect for delivering                customer developed
   qualified leads and allows       format features your
                                                                           industry know-how from                Executive Summary and
   you to connect with              subject matter expert
                                                                           a variety of perspectives             series of three emails to
   decision makers.                 generating powerful
                                                                           and helping professionals             webinar registrants.
   Includes: Promotional Program,   thought leadership while
                                                                           understand the impact of              Includes: 2 page Executive Summary,
   Lead Information, 2 Custom       generating leads.
                                                                           industry trends.                      3x Post Event Email Campaign,
   Questions, Engagement Metrics    Includes: Promotions of two                                                  Engagement Metrics
                                    dedicated emails to audience size of   Includes: Promotional Program, Lead
                                    10,000, Lead Information, 1 Custom     Information, 2 Custom Questions,
                                    Question, Engagement Metrics           Engagement Metrics

VIEW WEBINAR SOLUTIONS
                                                                                                                                                       28
VIRTUAL EVENT SERVICES
 Reimagine Your Virtual Event Strategy
 The secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con-
 nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads
 and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+
 virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade
 show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking
 and content experiences.

                      CONSULTING                                                    SPEAKER MANAGEMENT
                      Our virtual event playbook & experienced                      Let us you organize and coordinate speaker
                      team helps you kick off your virtual event at                 materials, dress rehearsals and recording of
                      faster pace to ensure you have built a solid                  sessions.. Additional options for recruitment
                      concept to meet your KPIs.                                    of speakers or editorial moderation.

                      PLATFORM SELECTION                                            PRODUCTION & REPORTING
                      With hundreds of event platforms, how do                      Watch your event come to life when
                      you know which one to choose? Good news                       production team builds and updates the new
                      we already vetted multiple platforms to                       event platform. Based on predetermined
                      help you select the right one that creates an                 metrics we will build out a lead report and
                      unique user engagement experience and                         overall event performance overview.
                      meets your business needs.

                      PROJECT MANAGEMENT                                            MARKETING
                      Did you know the average time it takes for                    Utilizing our database with demographic and
                      develop 2-day virtual events is over 350                      behavioral data; we will create a marketing
                      hours? Let us help your company mange the                     plan to assist with your attendee promotional
                      day-to-day logistics to ensure event deadlines                efforts. Plans can include targeted email,
                      are met.                                                      online, social and print marketing.

VIEW VIRTUAL EVENT SERVICES
                                                                                                                                    29
DIRECT & TARGETED MARKETING
 Leverage our First-Party Data Through Direct & Targeted Marketing
 Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
 Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights.

         THIRD PARTY EMAILS                               AUDIENCE EXTENSION
         Using our first-party data and insights          Partner with our team of engagement marketers and data
         we reach your targeted audience through          analysts to build custom campaigns that will target business
         personalized emails. Our team of direct          decision makers in our in-house channels and extended
         marketing experts will set up and deploy         networks based on your criteria.
         HTML email that attracts decision makers. Full
         reporting metrics provided. Privacy compliant.       WEBSITES & MOBILE
                                                              Leverage our 1st party data and create campaigns targeting
                                                              the business decision makers who match your criteria on websites
                                                              and social ONLY to those who fit your targeted profile.
         PROGRAMMATIC                                         Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.

         GUARANTEED
         Programmatic Guaranteed deals provide
         you with an automated buying solution
                                                              SOCIAL
                                                              Drive higher CTR% and conversions using Facebook, Instagram
         to place your display banner ads on our
                                                              and LinkedIn. We’ll manage your campaign using your banner,
         sites. Programmatic Guaranteed deals allow
                                                              video and native ads and create targets based on our first party data.
         you to execute your campaign directly with
                                                              Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
         us, while eliminating the manual process of
         sending us your creative, troubleshooting any
         discrepancies, giving you piece of mind that
         your ads will display to your target audience
                                                                              CONNECTED TV (CTV)
                                                                              Target and deliver your :15 or :30 second video on connected
         and removes the hassle of dealing with                               TVs and streaming apps using our B2B IP targeting methods and
         multiple invoices.                                                   validated data sources.
                                                                              Includes: Video Placement only

VIEW DIRECT & TARGETED MARKETING SOLUTIONS
                                                                                                                                                30
IN-PERSON EVENT
Live Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and
solutions to solve their biggest challenges.

ATTENDEE FACTS

  3,400+                       The Premier Event of its Kind… After more than 35 years, the International Lineman’s Rodeo & Expo still proves
                               to be the industry’s most valued premier event of its kind for the electric utility industry. As an exhibitor, your
  VERIFIED ATTENDEES
                               company and the products can’t afford to miss this truly unique event. No other event in the world offers exhibitors

  248
                               a niche arena in which to interact with the world’s top electric utility linemen, foremen, superintendents, training,
                               safety and management personnel.
  JOURNEYMAN TEAMS             In addition to the exhibition you will have the opportunity to participate in the safety conference and Rodeo

  321
                               competition as well as enjoy some of Kansas City’s finest barbeque at the Friday night BBQ & trade night and
                               Saturday night awards banquet and dinner.

  APPRENTICES
                               OCTOBER 12-15, 2022 | OVERLAND PARK, KS
  95%                          For more information about exhibiting at the Lineman’s Rodeo, contact:
  OF ATTENDEES WOULD
  RECOMMEND                    Sam Posa | 800.525.9154 | sposa@endeavorb2b.com

LEARN MORE ABOUT OUR EVENTS
                                                                                                                                                       31
IN-PERSON + VIRTUAL EVENTS
  Events that Create Connections and Generate High Quality Leads
  Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
  biggest challenges.
UAI is your source for gaining insights into the digital backbone of the grid and asset
management. UAI supplies the data, experts, and need-to-know information on utility                         THE UAI
analytics, artificial intelligence, the cloud, and other emerging compute technologies.                     ADVANTAGE
                             MAY 10-12, 2022 | NEW ORLEANS                                                  UAI is the only utility led membership
                             utilityanalyticssummit.com                                                     organization for analytics and digital
                                                                                                            transformation. Members of UAI make up
                             UA Summit will showcase how utilities are using data and analytics to
                                                                                                            over 60% of our attendees at these events.
                             transform the industry, drive innovation and navigate disruption.
                                                                                                            Meet and engage with key utility decision
                             OCTOBER 5-7, 2022 | CHARLOTTE, NC                                              makers.
                             events.tdworld.com
                             Partnering with T&D World Conference and Exhibition offers your company        UAI events provide senior thought leaders
                                                                                                            the opportunity to convene and strategize
                             greater brand awareness, access to our networking opportunities, and lead
                                                                                                            on emerging analytics practices and
                             generation for marketers looking to connect with the utility and engineering   transformational leadership processes.
                             professionals who design, construct, operate and maintain the world’s
                             power grids.                                                                   Position your brand as a thought leader
                                                                                                            before this influential audience.
                             T&D World Conference and Exhibition was created by a board of utility          Engage with leaders in the utility industry.
                             industry experts for utilities. Designed to bring together not only leading
                                                                                                            Establish credibility by supporting the
                             minds in the industry, but also the top decision makers.                       mission of UAI.
                             OCTOBER 18-20, 2022 | SAN DIEGO, CA                                            Produce positive ROI by meeting with high-
                             utilityanalyticsweek.com                                                       caliber utility personnel.
                             UA Week demonstrates how utilities are leveraging analytics to gain new        We will work with you to design a customized
                             insights and solve business challenges. Utilities come together to share       sponsorship package that meets your
                             analytics use cases and best practices.                                        marketing objectives and budget.
                             2022 DATES TO COME!                                                            Contact your sales representative to learn
                             smartutilitysummit.com                                                         more about the UAI events.
                             Each Summit brings together 120+ Hosted Utility Executives and 55+
                             Industry leading Vendors for 2.5 days.

LEARN MORE ABOUT OUR EVENTS
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UAI MEMBERSHIP
UAI Solution Provider Membership is for serious organizations who want to truly engage to help utilities
succeed in an industry that needs and desires true strategic partners.

          Get a seat “at the table” with utility analytics leaders and become a                         Connect with 160+ operating utility companies across
          thought leader and industry leader in the utility analytics space                             the globe via live events, community discussions, and private
                                                                                                        forums
          Dig deeper to develop more meaningful and genuine relationships
          and gain a better understanding of the analytics needs of the utility                         All-inclusive membership package tailored to help you drive
          industry                                                                                      deep engagement and build relationships with UAI utility
                                                                                                        members
          Serve alongside and engage directly with utilities working on their
          business analytics strategies                                                                 Enterprise membership allows everyone in your organization
                                                                                                        to take the lead, get involved and get connected to utility
                                                                                                        analytics organizations and professionals
          Engage 365 days a year online, 50+ times a year during UAI Commu-
          nity Conversations and gain special access to content, event, and
          digital marketing opportunities

                Member-Only                                                  UAI Connect
             Hosted Roundtables                                        (Dedicated Online Community                                 Ask the Expert
                                                                   for Each Solution Provider Company)                          (Become a Thought Leader)
       (Exclusive Utility Member Collaborations)

                 Advisory Council                                      Recognition & Access                                    UAI Community Access
           (For Solution Provider Members)                               (At UAI Signature Events)

               Unlimited Member                                           Enterprise Access
                                                                      (UAI Connect, Member Directory,                       Discounted Marketing Opps
               Generated Articles                                          Research & Resources)

                                                                                                                                                                        33
UAI MEMBERSHIP
Here is what you get with your membership.

 A Sampling of the Overall Value You Receive from the UAI Solution Provider Membership:
 Thought Leadership              Unlimited Thought Leadership Opportunities and the ability to have open, candid discussions with our utility members.
 & Exclusive Opportunities for   •   UAI Solution Provider Members receive a hosted virtual roundtable with Utility Members during one of UAI’s signature events:
 Solution Provider Members                - Collaboratively solve challenges with utilities and consult on how you can help
                                          - Gain an understanding of what is going on at utility member companies
                                 •        - Gain honest feedback from utility members on your products and services (likes/dislikes, pros/cons)
                                 •   Access to UAI Communities: receive one (1) license to access ALL UAI Communities where valuable discussions are led by utility
                                     members for utility members
                                 •   Unlimited member generated, UAI approved articles to run on UtilityAnalytics.com and in the UAI eNewsletter
 Exclusive Access &              Network with utility attendees and hold candid conversations in an open, comfortable, constructive environment.
 Recognition at UAI              •   Recognition from the main stage in a general session at UAI signature events
 Events                          •   A UAI Solution Provider Member badge and/or logo to add to your event signage/booth
                                 •   Attendance at the exclusive member lunch
                                 •   Featured in the mobile app during UAI signature events
                                 •   A Solution Provider Member 10-minute Utility Story Snapshot at UA Week
                                 •   Receive a 10% discount on UAI signature event sponsorships
                                 •   One complimentary pass for registration to attend UAI signature events, and 20% off additional registrations
                                 •   Ability to offer a $200 discount per event registration for non-member utilities to attend UAI events
 Enterprise-wide Access          UAI’s member-only online experience is purpose-built to bring together like-minded analytics professionals and thought leaders.
 to UAI Connect                  •   Share knowledge and exchange information on your very own digital discussion forum
 Ask the Expert and Dedicated            - Bring your existing utility analytics customers together and attract new customers
 Discussion Forum                        - A vault for your research papers and educational offerings
                                 •   Be positioned as a thought leader on “Ask the Expert”, an outlet where utility members can go to ask questions and get answers, and gain knowledge and
                                     expertise from solution provider members.
                                 •   Access to the Member Directory for the ability to connect with utility members
                                 •   Research + Resources: access to hundreds of diverse research reports and resources tailored to fit the needs of industry members
 Solution Provider               This “solution provider-led” advisory council collaborates with and helps UAI understand your ongoing challenges and goals; a mechanism to
                                 improve  membership value and experience, and a place to share new ideas on how you want to connect with utility members.
 Member Advisory                 •
                                 •   Two (2) seats per solution provider member
 Council
                                 •   Two (2) meetings per year, and a special reception for solution provider members, held in conjunction with UAI signature events
 Discounted Marketing            •   Receive a 15% discount on custom content creation and promotion of custom content
 Opportunities                   •   Receive a 15% discount on digital programs (webinars, banner ads, direct email)

*Please contact Sales Manager to learn more and become a member today!

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