MEDIA KIT 2021 - Endeavor Energy
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| MEDIA KIT 2021 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
AUDIENCE INSIGHTS
T&D World provides utility professionals with critical information for electric power-delivery systems. Our audience consists of
professionals involved in all phases of planning, design, construction, operations, maintenance and safety of transmission and
distribution facilities, including automation and information technology. TransmissionHub focuses on the upcoming transmission
projects in the United States, paired with a searchable project database and source document library.
368,348 TOP PRODUCTS PURCHASED
OR SPECIFIED BY AUDIENCE
PRINT/DIGITAL OVERLAP
Average Monthly Reach Substation 52.0%
Transmission 47.2%
Transformers 46.1% PRINT BOTH DIGITAL
REACH DECISION MAKERS System Protection 43.9% 16% 24% 60%
38.28% of audience are
managers and above
Underground Distribution 40.5%
Wire & Cable 40.1%
Overhead Distribution 40.6%
66% 57%
of audience are of audience are
responsible for responsible for Monitoring and Testing Equipment/Power Quality
Distribution Transmission Equipment 37.4%
SCADA; EMS; Distribution Automation; DIGITAL AUDIENCE
100%
Demand-side Management 36.9%
TOP BUSINESS SERVED
Meters and Metering Devices 33.4%
Utility (Gas, Electric or Water) 47.8%
Consulting/Contractor Services 33.5%
Management / Engineering Consultant 24.8% 12-Month Engaged
Vendor 11.4%
Energy Service Company 3.6% COMPANIES THAT ENGAGE
Developer/Independent Power Producer 2.7%
Commission/National Lab/Government 2.6%
University/Association/Publisher 2.5%
Energy End User 2.0%
The Audience Engagement Report provides an integrated view of the T&D World community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
2
AUDIENCE ENGAGEMENT
126,994 97,429 263,794
Average Monthly Sessions Average Unique Monthly Visitors Average Monthly Page Views
8,775
s 12% Year-over-Year
9,008
s 12% Year-over-Year
4,262
s 13% Year-over-Year
8,650
s 62% Year-over-Year
Facebook LinkedIn Twitter YouTube
2020 VS. 2019 SUBSCRIBE TO MAGAZINE
WEBSITE TRAFFIC
16% increase year-over-year
62%
Desktop Visitors Average Monthly
Average Monthly Sessions
16% increase year-over-year 38%
40,417
Average Unique Monthly Visitors Mobile Visitors Average Monthly
14% increase year-over-year
Average Monthly Page Views
565 Avg Monthly New Site
Registrations
T&D World Magazine Subscribers
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
3
AUDIENCE ENGAGEMENT
In 2020, TransmissionHub joined the T&D World group to expand our industry solutions.
17,740 14,651 25,482
Average Monthly Visits Average Unique Monthly Visitors Average Monthly Page Views
789 74% 26%
Combined Social Following Desktop Visitors Average Monthly Mobile Visitors Average Monthly
2020 VS. 2019 ENEWSLETTERS TRANSMISSION HUB
WEBSITE TRAFFIC
70% increase year-over-year
3,122 eNewsletter Reach
691 30.00%
Average Monthly Sessions Monthly Average Avg. Total Open Rate
76% increase year-over-year 31.00% Avg Total Open Rate
TRANSMISSION TRENDS
Average Unique Monthly Visitors 2,432 32.00%
56% increase year-over-year
Average Monthly Page Views
2.30% Avg Total CTR
Monthly Average Avg. Total Open Rate
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
4
PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE SUBSCRIBERS BY REGION
in the last 6 months U.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
Total International
International Total
2020 Issues Print Digital Qualified Copies
Copies Print Subscribers
3,933
Copies Digital
July 21,578 13,704 35,282 178 5,130 40,590
August 21,837 13,433 35,270 190 5,109 40,569
8,809 5,626
September 22,094 13,144 35,238 0 5,094 40,332 1,935 29,329
9,028
October 22,363 12,894 35,257 0 5,085 40,342
November 22,388 12,815 35,203 0 5,073 40,276
December 22,482 12,844 35,326 9 5,057 40,392
Total
Average 8,784
Circulation
22,124 13,139 35,263 63 5,091 40,417 4,109
for
6-month
period
310
Total Qualified Total International Total
Non-Paid Paid Digital Copies Subscribers
Average for
35,078 185 5,154 40,417
6-month period
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
5
PRINT CIRCULATION BREAKDOWN
T&D WORLD JOB LEVEL DECEMBER 2020
Individual
T&D World Company Type December 2020 Grand Total % Director/VP Executive Mgmt. Management Others
Contributor
Utility (Gas, Electric or Water) 15,398 43.71% 934 3,348 2,618 4,019 4,479
Commission/National Lab/Government 2,288 6.49% 332 443 349 930 234
Developer/Independent Power Producer 1,681 4.77% 236 442 222 562 219
Energy Service Company 2,315 6.57% 354 530 374 900 157
Financial / Law Firm 91 0.26% 22 29 11 27 2
Management / Engineering Consultant 7,881 22.37% 700 2,348 1,554 1,213 2,066
University/Association/Publisher 786 2.23% 136 162 99 152 237
Vendor 3,486 9.89% 440 1,155 475 799 617
Energy End User 856 2.43% 82 201 151 228 194
Other 345 0.98% 41 77 88 94 45
No Answer 103 0.29% 5 15 10 7 66
Total Qualified Subscribers 35,230 100.00% 3,282 8,750 5,951 8,931 8,316
Total Non-qualified Paid 96 9.32% 24.84% 16.89% 25.35% 23.60%
Total Foreign 5,066
Total Subscribers 40,392
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT 6
MEET THE INFLUENCERS
EDITORS & CONTRIBUTORS
TECHNICAL &
EDITORIAL
EXPERTISE
Delivering technical and editorial
development expertise that ensures
content is accurate, engaging and focused
on the topics that professionals need to
know in today’s rapidly changing business
environment.
Senior Director of Content
MARTHA DAVIS
Associate Content Director
NIKKI CHANDLER
Senior Editor
LAUREN CALLAWAY IDEATION &
mdavis@endeavorb2b.com
Utility Public Policy • KCP&L, Missouri PSC
nchandler@endeavorb2b.com
Journalism • Digital Expert
lcallaway@endeavorb2b.com
Market Analyst on Utility IT and Operations • DEVELOPMENT
Collaborate with our topic experts to
Over 15 years of industry experience Over 18 years of industry experience Over 8 years of industry experience
develop topics that will attract target
EDITOR EDITOR Technical Writer audiences, validate market perceptions
JEFF POSTELWAIT CORINA RIVERA-LINARES GENE WOLF and ensure content marketing success.
jpostelwait@endeavorb2b.com clinares@endeavorb2b.com gw_engr@msn.com
Journalism • Editor for Utility Products and T&D Journalism • TransmissionHub Chief Editor Electrical Engineer • Public Service
World and contributes to Distributed Energy 15 years of industry experience Company of New Mexico
12 years of industry experience Over 40 years of industry experience
Technical Editor International Editor Senior Editor
DATA & INSIGHTS
JERRY BORLAND GERRY GEORGE DAVE SHADLE
jrborland88@gmail.com gerrygeorge1@btinternet.com dshadle@tdworld.com
Electrical Engineering • Professional Engineer • Electrical Engineer • UK Supply Industry Power Infrastructure Project Development • FPL
Deep industry knowledge paired with
Project Management Professional • Over 30 years Over 50 years of industry experience Energy • General Public Utilities
of Electric Utility T&D Experience Over 40 years of industry experience data and insights from analytic tools
provides us the ability to leverage metrics
for content decision making and deliver the
Community Editor Field Editor
RICH MAXWELL AMY FISCHBACH right content, in the right channel, to the
tdwmediapartners@gmail.com amyfischbach@gmail.com right audience, at the right time.
Utility Maintenance • Underground Journalism • EUO Editor
utility field Over 10 years of industry experience
7FOCUSED CONTENT
PATH TO THE FUTURE GRID DISASTER RESPONSE SUBSTATION MAINTENANCE
• Distributed Energy Resources • Storm restoration • Fire Protection
• Infrastructure Awareness (Artificial Intelligence) • Pandemic operations • Smart Substation
• Renewables • Drones • Augmented Reality
• Interconnectivity – IoT, Services and People • Outage management • Digitalization
• Energy Storage • Customer service • Protective Relays
• GIS/The Utility Network • Call center • Circuit Breakers
• Data Analytics • Wildfire mitigation • Physical protection and security
• Digital Twin Technology • Cybersecurity • Robotics
• Electric Vehicles • Transformers
• DERMS/ADMS • Test, Monitor & Control
• Asset Management Systems
• Grid Innovations
• Energy Efficiency
• Smart Utility
• Grid’s Edge (customer’s side of the meter)
FIELD OPERATIONS TRANSMISSION TRENDS RELIABILITY THE UTILITY BUSINESS
• Lineman culture • HVDC • Line Maintenance • Regulations and legislation
• Tools and technology • Construction • Vegetation Management • Careers
• Safety and training • FACTS Controllers • Undergrounding • Remote Workplace
• Lineman’s Rodeo • STATCOMS and SVC • Compliance • Virtual Reality Training
• Mobile workforce • Projects in Progress • Demand Response • Perspectives
• Career development • Dynamic Line Monitoring Systems • Transactive Systems
• Supply Chain
• Workforce Aging, Diversity and
Development
8MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising solutions are
built to leverage trusted content and high-performing
channels. The result is successful campaigns that drive
conversion for marketers through intelligence gathering,
content development, interactive storytelling, targeted
campaigns and lead generation.
• RESEARCH • NEWSLETTERS
• LEAD GENERATION • NATIVE ADVERTISING
• EVENTS • TARGETED MARKETING
• VIDEO • PRINT ADVERTISING
• DIGITAL ADVERTISING • MARKETING SERVICES
9RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
INDUSTRY STATE OF THE BRAND STRATEGIC
INSIGHTS MARKET PERCEPTION INSIGHTS STUDY
Leverage research as a lead Develop thought leadership and Better understand how decision- Mine data points across a variety
generator by providing your generate high-quality leads with making professionals perceive of social and online channels
audience with research-backed this market-facing research report your brand, products or solutions. to uncover brand, competitive,
data on hot-button issues. Measure that will help your target audience Gauge purchase intent and deliver industry and audience trends and
pain points, organizational impact understand the forces at play and insights into the positioning of your insights. This marketing intelligence
and future outlooks on specific topics, gain insights for smart decision- brand among your competitors so solution will deliver a key insights
use data points to drive your content making. you can take your marketing strategy report that provides valuable
marketing strategy. to the next level. insights to your executives as well as
Deliverable is a 20-25 page, fully designed marketing, product, and sales teams.
Deliverable is a 10-15 page report that graphic report, coupled with subject matter
provides a clear understanding of the topic analysis. End result is a premium content
and helps audiences benchmark their position marketing asset.
relative to their peers.
VIEW ALL RESEARCH
10LEAD GENERATION
Solutions that Meet All Your Lead Needs
Our portfolio of modern marketing solutions provides Marketers with the resources and
solutions they need for meeting goals and delivering high-quality leads.
WEBINARS
Webinars continue to be a top performer for
p.12 Marketers, generating highly qualified leads and
helping to accelerate decision making. Our portfolio
of unique webinar options offers a variety of formats
to help you achieve your goals.
SHORT FORM CONTENT
These easy-to-execute content types deliver big
impact and help Marketers to efficiently create lead p.13
generation assets that can be promoted in a variety
of channels.
LONG FORM CONTENT
Complex decision making requires in-depth
content that addresses very specific needs.
p.14
Traditional white papers, eBooks and case studies are
CUSTOM effective lead generators and can be super charged
when paired with our new StoryDesign solution.
LEAD-GENERATION
PROGRAMS
Programs that are built to deliver high-quality p.15
leads by leveraging high-quality content,
exclusively branded environments and promotional
marketing to target audiences. Tap into our marketing
IN-PERSON & VIRTUAL
EVENTS
and topic expertise to create a unique experience that
attracts and engages decision makers.
Proven as one of the most effective strategies for
p.16 generating leads, in-person events are finding their
way back onto calendars. Create connections and
keep your marketing pipeline full with leads from our
industry-focused events.
11WEBINARS
Proven Formats that Generate Highly Qualified Leads
Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARS NEW! VIRTUAL WEBINAR
Position your company WEBCHATS ROUND EXECUTIVE
as an industry expert and
connect with prospects
Rethink traditional
hour-long webinars and
TABLE SUMMARY
who are seeking education Assemble your team of Gain greater return on
engage busy decision- topic experts and give your webinar investment
on a key topic or solution makers with 30 minutes of
to their challenge. Create users the opportunity by engaging leads
topic-based conversation to connect through a live immediately after your
powerful, engaging content and interactivity. This new,
that generates qualified leads streaming experience. event with this customer
video-based format features Perfect for delivering industry developed Executive
and allows you to connect your subject matter expert
with decision makers. know-how from a variety of Summary and series of three
providing powerful thought perspectives and helping emails to webinar registrants.
Includes: Promotional Program, leadership while generating professionals understand the
Full Contact Information, 2 Custom leads. Includes: 2 page Executive Summary,
Questions, Engagement Metrics
impact of industry trends. 3x Post Event Email Campaign,
Includes: Promotional Program, Full Includes: Promotional Program, Engagement Metrics
Contact Information, Engagement Full Contact Information, 2 Custom
Metrics Questions, Engagement Metrics
VIEW ALL WEBINARS
12SHORT FORM CONTENT
A Must-Have for Content Marketing Success
Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
brand as a source for helpful information.
ASK THE FAQ’S TOP TIPS INFOGRAPHICS
EXPERT
Shine a light on your in-house Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing audience
expertise and position your about a particular topic, issue or steps, with graphic design, that with one of the most popular
brand with thought leadership trend and convey your industry will help your audience better forms of content on the web
with this quick-hit asset built off expertise. Our proven format understand a topic or guide them today. Powerful for helping users
of an interview conducted by our creates high-quality content while toward a purchase decision. translate data into insights and
subject matter expert. requiring minimal deliverables from a great tool for increasing social
your product team. Includes: Content Development, Asset engagement and sharing.
Includes: Content Development, Asset Hosting,Promotional Program, Full Contact
Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Includes: Content Development, Asset Includes: Design Services and Basic
Information, 2 Custom Questions
Hosting, Promotional Program, Full Contact Promotional Program
Information, 2 Custom Questions
VIEW ALL SHORT FORM CONTENT
13LONG FORM CONTENT
Deliver Solutions for the Most Complex Challenges
Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIES
Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside
expand on research results or explain know-how through a fully designed perspective on your solutions.
a complex topic with a white paper eBook format. Leverage our existing Showcase success stories from real
hosted on our site. This content type is high-performing content to create a customers and deliver an authentic
useful for driving prospects through the collection of valuable evergreen articles representation of your solutions and
consideration phase and accelerating on a compelling topic that is relevant to challenges they can solve.
purchase decisions. audiences.
Includes: Content Development, Asset Hosting,
Includes: Content Development, Asset Hosting, Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information,
Promotional Program, Full Contact Information, Promotional Program, Full Contact Information, 2 Custom Questions
2 Custom Questions 2 Custom Questions
VIEW ALL LONG FORM CONTENT
14CUSTOM PROGRAMS
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum ROI and
high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively
branded environments that showcase your best content.
AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique
email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an
immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-
sion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly relevant audienc-
es with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full
contact information for each lead.
STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the
next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
15IN-PERSON EVENT
Live Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
biggest challenges.
ATTENDEE FACTS
3,400+ The Premier Event of its Kind… After more than 35 years, the International Lineman’s Rodeo & Expo still proves
to be the industry’s most valued premier event of its kind for the electric utility industry. As an exhibitor, your
VERIFIED ATTENDEES
company and the products can’t afford to miss this truly unique event. No other event in the world offers exhibitors
248
a niche arena in which to interact with the world’s top electric utility linemen, foremen, superintendents, training,
safety and management personnel.
JOURNEYMAN TEAMS In addition to the exhibition you will have the opportunity to participate in the safety conference and Rodeo
21
competition as well as enjoy some of Kansas City’s finest barbeque at the Friday night BBQ & trade night and
Saturday night awards banquet and dinner.
APPRENTICES
OCTOBER 13-16, 2021 | OVERLAND PARK, KS
95% For more information about exhibiting at the Lineman’s Rodeo, contact:
OF ATTENDEES WOULD
RECOMMEND Sam Posa | 800.525.9154 | sposa@endeavorb2b.com
LEARN MORE ABOUT OUR EVENTS
16VIRTUAL EVENT
Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
biggest challenges.
WILDFIRES & RISK MITIGATION CONFERENCE
Bringing utilities together to build a robust wildfire and risk management solution for the entire industry.
December 8-9, 2020 | Virtual Event Exerience | Download the Prospectus
THE FIRST EVER T&D WORLD TRACKS
LEADERSHIP FORUM
This conference is designed for and by utility professionals who
are engaged and responsible for the strategy and tactics to
develop a robust wildfire and risk management solution for their
organizations and customers.
The consequences of this issue threaten a utility’s existence. The Risk Management Technology Prevention &
problem is exceedingly complex across the organization, but in Response Best Practices
& Planning Innovations
addition there are several stakeholders outside utility walls that
need to be brought together to create a holistic solution.
This forum is designed to bring everyone together to advance
the maturity of every utility’s program.
LEARN MORE ABOUT OUR EVENTS
17IN-PERSON + VIRTUAL EVENTS
Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
biggest challenges.
UAI is your source for gaining insights into the digital backbone of the grid and asset
management. UAI supplies the data, experts, and need-to-know information on utility THE UAI
analytics, artificial intelligence, the cloud, and other emerging compute technologies. ADVANTAGE
UAI is the only utility led membership
organization for analytics and digital
transformation. Members of UAI make up
MAY 3-5, 2021 | NEW ORLEANS over 60% of our attendees at these events.
UA Summit will showcase how utilities are using data and analytics to Meet and engage with key utility decision
makers.
transform the industry, drive innovation and navigate disruption.
UAI events provide senior thought leaders
the opportunity to convene and strategize
on emerging analytics practices and
transformational leadership processes.
NOVEMBER 18-20, 2020 | VIRTUAL EVENT Position your brand as a thought leader
OCTOBER 13-15, 2021 | GAYLORD TEXAN, DALLAS, TX before this influential audience.
Engage with leaders in the utility industry.
UA Week demonstrates how utilities are leveraging analytics to gain
new insights and solve business challenges. Utilities come together to Establish credibility by supporting the
share analytics use cases and best practices. mission of UAI.
Produce positive ROI by meeting with high-
caliber utility personnel.
We will work with you to design a customized
sponsorship package that meets your
marketing objectives and budget.
Contact your sales representative to learn
more about the UAI events.
LEARN MORE ABOUT OUR EVENTS
18UAI MEMBERSHIP
UAI Solution Provider Membership is for serious organizations who want to truly engage to help utilities
succeed in an industry that needs and desires true strategic partners.
Get a seat “at the table” with utility analytics leaders and become a Connect with 160+ operating utility companies across
thought leader and industry leader in the utility analytics space the globe via live events, community discussions, and private
forums
Dig deeper to develop more meaningful and genuine relationships
and gain a better understanding of the analytics needs of the utility All-inclusive membership package tailored to help you drive
industry deep engagement and build relationships with UAI utility
members
Serve alongside and engage directly with utilities working on their
business analytics strategies Enterprise membership allows everyone in your organization
to take the lead, get involved and get connected to utility
analytics organizations and professionals
Engage 365 days a year online, 50+ times a year during UAI Commu-
nity Conversations and gain special access to content, event, and
digital marketing opportunities
Member-Only UAI Connect
Hosted Roundtables (Dedicated Online Community Ask the Expert
for Each Solution Provider Company) (Become a Thought Leader)
(Exclusive Utility Member Collaborations)
Advisory Council Recognition & Access UAI Community Access
(For Solution Provider Members) (At UAI Signature Events)
Unlimited Member Enterprise Access
(UAI Connect, Member Directory, Discounted Marketing Opps
Generated Articles Research & Resources)
19UAI MEMBERSHIP
Here is what you get with your membership.
A Sampling of the Overall Value You Receive from the UAI Solution Provider Membership:
Thought Leadership Unlimited Thought Leadership Opportunities and the ability to have open, candid discussions with our utility members.
& Exclusive Opportunities for • UAI Solution Provider Members receive a hosted virtual roundtable with Utility Members during one of UAI’s signature events:
Solution Provider Members - Collaboratively solve challenges with utilities and consult on how you can help
- Gain an understanding of what is going on at utility member companies
• - Gain honest feedback from utility members on your products and services (likes/dislikes, pros/cons)
• Access to UAI Communities: receive one (1) license to access ALL UAI Communities where valuable discussions are led by utility
members for utility members
• Unlimited member generated, UAI approved articles to run on UtilityAnalytics.com and in the UAI eNewsletter
Exclusive Access & Network with utility attendees and hold candid conversations in an open, comfortable, constructive environment.
Recognition at UAI • Recognition from the main stage in a general session at UAI signature events
Events • A UAI Solution Provider Member badge and/or logo to add to your event signage/booth
• Attendance at the exclusive member lunch
• Featured in the mobile app during UAI signature events
• A Solution Provider Member 10-minute Utility Story Snapshot at UA Week
• Receive a 10% discount on UAI signature event sponsorships
• One complimentary pass for registration to attend UAI signature events, and 20% off additional registrations
• Ability to offer a $200 discount per event registration for non-member utilities to attend UAI events
Enterprise-wide Access UAI’s member-only online experience is purpose-built to bring together like-minded analytics professionals and thought leaders.
to UAI Connect • Share knowledge and exchange information on your very own digital discussion forum
Ask the Expert and Dedicated - Bring your existing utility analytics customers together and attract new customers
Discussion Forum - A vault for your research papers and educational offerings
• Be positioned as a thought leader on “Ask the Expert”, an outlet where utility members can go to ask questions and get answers, and gain knowledge and
expertise from solution provider members.
• Access to the Member Directory for the ability to connect with utility members
• Research + Resources: access to hundreds of diverse research reports and resources tailored to fit the needs of industry members
Solution Provider This “solution provider-led” advisory council collaborates with and helps UAI understand your ongoing challenges and goals; a mechanism to
improve membership value and experience, and a place to share new ideas on how you want to connect with utility members.
Member Advisory •
• Two (2) seats per solution provider member
Council
• Two (2) meetings per year, and a special reception for solution provider members, held in conjunction with UAI signature events
Discounted Marketing • Receive a 15% discount on custom content creation and promotion of custom content
Opportunities • Receive a 15% discount on digital programs (webinars, banner ads, direct email)
*Please contact Sales Manager to learn more and become a member today!
20VIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.
QUICKCHAT EXPLAINER IN-ARTICLE CUSTOM VIDEO
VIDEO VIDEO VIDEO PRODUCTION
Capture key insights from Break down complex topics Place your video message Take control of your video
your experts through these into simple and easy-to- directly within editorial content strategy, optimizing
10-15 minute editorially- digest animated videos that content on our website. the medium to best serve
driven video interviews that are 30-45 seconds long. This Served as a video ad type, your brand and your
help to deliver broader context alternative video type requires this solution delivers a marketing goals. Our team of
to the issues being covered. minimal deliverables from you, much higher than average production and design experts
Leverage our topic expertise, making for easy, cost effective click through rate and offers will consult with you to create
technology platform and production. Great for social engagement metrics to track video that reflects your brand,
light video editing to create a promotions. views. tells your story, and showcases
powerful video asset. your products and services.
VIEW ALL VIDEODIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERS CATEGORY SPONSORSHIPS
Net Rates. Banners appear on the home page and article pages. Standard display Finding all of the information on the hottest power topics has
banners appear on desktop, tablet and mobile. never been easier. Position your brand alongside specific, relevant
Ad Type Ad Size CPM content in these popular site categories.
Top Leaderboard 728x90 & 320x50* $118 CATEGORY TOPICS CURRENTLY INCLUDE:
Left Boombox 300x250 $92 • Disaster Response • Renewables
Right Boombox 300x250 $92 • Distributed Energy Resources • Safety and Training
Interscroller Leaderboard 728x90 & 320x50 *
$118 • Electric Utility Operations • Smart Utility
• Electrification • Substations
Half Page Standard 300x600 $118 • Grid Innovations • Test and Measurements
Site Skin/Wallpaper Contact Sales for specs $7,750/2 weeks • Intelligent Undergrounding • Transmission Reliability
Introstitials/Welcome 640x480 & (300x416 or 330x250) *
$5,000 net per week • Overhead Distribution • Utility Business
*
Please provide all sizes listed. • Overhead Transmission • Vegetation Management
RICH MEDIA OPPORTUNITIES
Rich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing
way with videos, photos, animation and endless creative and content-related scenarios.
Ad Type Ad Size
Floor Ad 970×40, 970×90 or 1200×90
Expanded: Up to 970×410 or 1200×410
Jumbotron 300×600 – Expanded: 970×700
In-Article Video Contact Sales for specs
Sidekick 300×250/300×600 – Expanded: 850×700
Pushdown 970×90 – Expanded: 970×415
Contact your sales representative for pricing.
VIEW FULL SPECIFICATIONS 22NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
ENERGIZING DAILY
News and information in the power-delivery industry. Daily (Monday-Friday) MORE INFO:
STATS: NET PER ISSUE: Dimensions/File Sizes for
Subscribers.............................................. 46,738 Exclusive Position .................................... $1,800 Energizing Daily ONLY:
Avg Total Open Rate................................ 23.53% 300x250 static image (40K max
file size), 70 character headline
(including spaces), 450
character body copy (including
spaces), 1 click through URL
Dimensions/File Sizes for
Smart Utility and Analytics
SMART UTILITY Insights Newsletters:
Position 1: 670x90
Power-delivery initiatives, insights and innovations. Twice Monthly (2nd & 4th Thursday)
All other Positions: 300x250
STATS: NET PER ISSUE: (200 kb max; JPEG or PNG),
Subscribers.............................................. 24,367 Position 1.................................................... $900 Headline 40 character limit,
Avg Total Open Rate................................ 23.53% Positions 2-6............................................... $800 Body Copy 250 character limit,
URL
3rd-Party Ads:
Tracking URLs for Newsletters:
Tracker must be embedded in
URL.
ANALYTICS INSIGHTS Materials due:
Five business days prior to
Get the latest updates on utility analytics technology, strategy, market insights and industry news for power utility professionals.
publication.
Twice Monthly
STATS: NET PER ISSUE: Send Newsletter Banner Ads:
Subscribers.............................................. 12,553 Position 1.................................................... $950 webtraffic@endeavorb2b.com
Avg Total Open Rate................................ 22.09% Positions 2-6............................................... $850
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
23NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
TEST, MONITOR & CONTROL
News and updates about utilities tracking the condition of lines and substations. Twice Monthly (1st & 3rd Thursday) MORE INFO:
STATS: NET PER ISSUE: Dimensions/File Sizes:
Subscribers.............................................. 18,454 Position 1................................................. $1,440 Position 1: 670x90
Avg Total Open Rate................................ 23.54% Positions 2-6............................................ $1,200 All other Positions: 300x250
(200 kb max; JPEG or PNG),
Headline 40 character limit,
Body Copy 250 character limit,
VEGETATION MANAGEMENT INSIGHTS URL
Covers vegetation topics related to maintaining T&D rights-of-way and substation facilities. Twice Monthly (2nd & 4th Tuesdays)
3rd-Party Ads:
STATS: NET PER ISSUE: Tracking URLs for Newsletters:
Subscribers.............................................. 14,687 Position 1................................................. $1,100 Tracker must be embedded in
Avg Total Open Rate................................ 20.15% Positions 2-6............................................... $995 URL.
Materials due:
PROJECTS IN PROGRESS
Five business days prior to
publication.
Project announcements, updates, business trends and construction techniques. Twice Monthly (2nd & 4th Friday)
Send Newsletter Banner Ads:
STATS: NET PER ISSUE: webtraffic@endeavorb2b.com
Subscribers.............................................. 22,608 Position 1................................................. $1,440
Avg Total Open Rate................................ 23.99% Positions 2-6............................................ $1,200
670x90
TDW DISTRIBUTED ENERGY LAUNCHING JANUARY 2021
Provides executive insights into how distributed energy resources (DER) are revolutionizing power generation and delivery, improving
grid utilization, and how utilities are managing the ever increasing complexity of the grid. Weekly (Wednesdays)
300x250
STATS: NET PER ISSUE:
Subscribers................................................ 4,245 Position 1.................................................... $750
Positions 2-6............................................... $650
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
24NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
LINEMAN LIFE
Insights into the culture and work life of electric line workers. Twice Monthly (1st & 3rd Friday) MORE INFO:
STATS: NET PER ISSUE: Dimensions/File Sizes:
Subscribers.............................................. 24,821 Position 1................................................. $1,100 Position 1: 670x90
Avg Total Open Rate................................ 21.90% Positions 2-6............................................... $995 All other Positions: 300x250
(200 kb max; JPEG or PNG),
Headline 40 character limit,
Body Copy 250 character limit,
URL
3rd-Party Ads:
LINEMAN’S RODEO NEWS Tracking URLs for Newsletters:
Tracker must be embedded in
Produced and delivered in conjunction with the International Lineman’s Rodeo, delivered to electric utility professionals 4x’s leading up to URL.
event, 1x week of event and 1x week after event
STATS: NET PER ISSUE: Materials due:
Subscribers.............................................. 24,961 Position 1................................................. $1,100 Five business days prior to
Avg Total Open Rate................................ 20.58% Positions 2-6............................................... $995 publication.
Send Newsletter Banner Ads:
webtraffic@endeavorb2b.com
670x90
CAREERS
Coverage of industry jobs, career information and related topics. Twice Monthly (1st & 3rd Thursday)
STATS: NET PER ISSUE:
Subscribers.............................................. 17,251 Position 1.................................................... $900 300x250
Avg Total Open Rate................................ 19.40% Positions 2-6............................................... $800
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
25ONLINE SPECS
WEBSITE SPECIFICATIONS: NEWSLETTER SPECIFICATIONS:
Banner sizes: Formats Currently Accepted:
• See our Digital Ad Specs section of the media guide • JPG,PNG
• All 200 kb max file size
Non-accepted Formats:
Acceptable file types: • Rich Media. We accept gifs but a black line frame will be automatically
• JPG, GIF, animated GIF, and third-party tags added to the image (Note: Outlook 2007 will not render animated GIF.
• For interactive rich media such as expandable ads If sending an animated GIF, please make sure the first frame can stand alone).
or in-banner videos, we follow IAB standard guidelines.
• Looping 3 times Dimensions/File Sizes:
• See our Newlsetter section of the media guide
Materials due:
• Five business days prior to deployment for ROS web ads 3rd-Party Ads:
• Ten business days prior to deployment for site skins/welcome ads/other • Tracking URLs for Newsletters: Tracker must be embedded in URL.
interactive rich media items
Materials due:
Send Website Banner Ads To: • Five business days prior to publication.
webtraffic@endeavorb2b.com
Send Newsletter Banner Ads To:
Check out our advertiser site for more information: webtraffic@endeavorb2b.com
energy.endeavorb2b.com/tdworld
Check out our advertiser site for more information:
Campaign Analyst | Materials Contact: energy.endeavorb2b.com/tdworld
webtraffic@endeavorb2b.com
Campaign Analyst | Materials Contact:
webtraffic@endeavorb2b.com
26NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADS
Feature your high-performing content on our brand site through
native ad placements and benefit from our highly trafficked channels
that attract qualified professionals. Native ads are labeled as Sponsored
Content and sold on a CPM basis.
SPONSORED CONTENT
Your content in our channels. Sponsored Content native advertising
programs showcase your content in our channels, replicating form
and function and attracting users to quality content. Clearly labeled
as Sponsored Content and sold on a flat rate. Promotions include
one newsletter inclusion and two social posts. Article remains on site
indefinitely and reporting is provided at 30 days live.
CUSTOM SPONSORED CONTENT
Leverage our topic expertise and rely on a subject matter expert to
write content on your behalf. Clearly labeled as Sponsored Content and
sold on a flat rate. Promotions include one newsletter inclusion and two
social posts. Article remains on site indefinitely and reporting is provided
at 30 days live.
Contact your sales representative for pricing and specs.
VIEW ALL NATIVE MARKETING 27DIRECT & TARGETED MARKETING
Narrow Your Focus and Find the Perfect Match
Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
AUDIENCE EXTENSION THIRD-PARTY
Partner with our team of engagement marketers and data analysts to build custom campaigns that will
target business decision makers in our in-house channels and extended networks based on your criteria.
EMAILS
Target and reach prospects in
the moment with messaging
focused on your brand, solutions
or products. Based on your
WEBSITES SOCIAL MICROPROXIMITY objectives and goals, our team of
direct marketing experts will set up
& MOBILE Drive higher CTR% and
conversions using Facebook,
Increase your exposure at large industry
events with our micro-proximity targeting
and deploy HTML email that attracts
Leverage our 1st party decision-makers. Full reporting metrics
data and create campaigns Instagram and LinkedIn. We’ll (or geo-fencing) that allows you to target provided. Privacy compliant.
targeting the business manage your campaign using company location, geography or attendees
decision makers who match your banner, video and native
ads and create targets based on
who are in attendance at trade shows and
conferences. DESIGN
your criteria. Utilizing thousands
of sites across the web, your website visitors, our first party
data or by creating look-a-like
Includes: Banner, Native and Video on Professional
Websites & Mobile
SERVICES
campaign is displayed multiple Capture the attention of prospects
times on websites and social profiles. and customers with professionally
ONLY to those who fit your Includes: Banner, Native and Video in designed HTML emails, digital ads
targeted profile. Social Channels and landing pages. Our in-house
Includes: Banner, Native and Video on
design services can help Marketers
Professional Websites & Mobile create messaging that is on point and
delivers results.
VIEW ALL DIRECT & TARGETED MARKETING
282021 EDITORIAL CALENDAR
JANUARY FEBRUARY MARCH APRIL MAY JUNE
INDUSTRY RESEARCH T&D World 2020 Utility Economic Development
Evolving Customer Distributed Energy Utilities & the
INSIGHTS & ISSUE Market Transformation Grid Reliability & Infrastructure
Expectations Resources Environment
FOCUS Report Investment
Transmission Siting,
ENGINEERING Grid Innovations Bulk Power Grid Grid-Edge Devices Grid Edge Devices DER Integration
Permitting & Construction
OPERATIONS & Redefining the Reliability & Equipment
Vegetation Management Power Lines Energy Management Vegetation Management
MAINTENANCE Utility Workforce Testing
Infrastructure Projects Siting, Permitting &
PROJECTS Equipment Testing Serving the Prosumer Project Management Electrification
in Progress Construction
Grid Modernization & Overhead & Underground
TECHNOLOGY Cyber & Physical Security Dynamic Pricing Transactive Energy Non-Wires Alternatives
Emerging Tech Facilities
Demand Side
Distribution Automation Battery Storage &
RELIABILITY Distributed Generation Disaster Response Distribution Design Management & Energy
& Data Analytics Microgrids
Efficiency
Drones and Overhead Mobile Workforce
FROM THE FIELD Storm Restoration Live Line Work System Hardening Vegetation Management
Inspections Management
SUPPLEMENTS Vegetation Management
UAA Trees
SHOW COVERAGE DistribuTECH
and Utilities
ISSUE CLOSING DATE 12/3/2020 1/4/2021 2/2/2021 3/9/2021 4/6/2021 5/3/2021
MATERIALS DUE DATE 12/10/2020 1/11/2021 2/9/2021 3/16/2021 4/13/2021 5/10/2021
292021 EDITORIAL CALENDAR
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
INDUSTRY RESEARCH
Protection & Control of Storm Preparation & Constructing the System Hardening &
INSIGHTS & ISSUE Utility Analytics Technology & Innovation
the Electric Grid Restoration T&D System Resilience
FOCUS
Data Management &
ENGINEERING ADMS/DERMS Integration Test, Monitor & Control Storm Planning Power Lines Grid Modernization
Customer Care
OPERATIONS & Communications System Hardening & Fire, Arrestors &
Substation Automation Preventative Maintenance Workforce Safety
MAINTENANCE Systems & GIS Pole Maintenance Surge Protectors
Foundations and Geographic Information
PROJECTS Grid Innovations Mobile Technology Testing & Troubleshooting Underground Systems
Grounding System
Editor's Choice: Proven &
TECHNOLOGY Intelligent Network IT/OT Integration Outage Management ROW Management Cyber & Physical Security
Emerging Technologies
Using Analytics for Mutual Assistance
RELIABILITY Digitization Power Flow Control Back Up Systems Black Sky Events
Safety & Training Programs
Underground Lineman's Rodeo
FROM THE FIELD Renewable Energy Fall Protection Substation Maintenance Disaster Planning
Infrastructure Roundup
SUPPLEMENTS Lineman's Rodeo Structures Buyers Guide
SEI/ASCE Eletrical
Transmission & Lineman's Rodeo/
SHOW COVERAGE
Substation Structures ICUEE
Conference
ISSUE CLOSING DATE 6/1/2021 7/6/2021 8/3/2021 9/7/2021 10/5/2021 10/29/2021
MATERIALS DUE DATE 6/8/2021 7/13/2021 8/10/2021 9/14/2021 10/12/2021 11/5/2021
30PRINT ADVERTISING RATES
ADVERTISING RATES
1x 4x 7x 13x 18x 24x
COVERS
Full $9,533 $9,306 $9,085 $8,868 $8,657 $8,482 4-Color Only* 1x 4x 7x 13x
Inside Front $15,821 $15,419 $15,064 $13,678
Inside Back $15,223 $14,858 $14,544 $14,168
2/3 Page $6,999 $6,829 $6,726 $6,551 $6,340 $6,206
Back $16,114 $15,728 $15,316 $14,945
1/2 Island $5,964 $5,820 $5,727 $5,624 $5,366 $5,268
1/2 Page $5,294 $5,227 $5,150 $5,016 $4,800 $4,697
CLASSIFIEDS
Per Column Inch* 1x 3x 6x 9x 12x
$273 $263 $258 $247 $242
1/3 Page $3,801 $3,760 $3,703 $3,605 $3,445 $3,373
2nd Color**: $205 Additional Blind Box Number: $110 Additional
*Column Width = 2 1/8”
**No matched colors allowed. Restricted to ads regarding employment positions, business opportunities and
products for sale. No agency commission or cash discount allowed. General display rates apply, and agency
commission allowed for ads supplied camera-ready 1/6 page or larger.
1/4 Page $3,152 $3,121 $3,049 $3,008 $2,843 $2,791
1/6 Page $1,978 $1,935 $1,916 $1,880 $1,782 $1,751
31PRINT ADVERTISING SPECS
Dimensions (inches) Non Bleed Trim + 0.125” for all 4 sides Dimensions (mm) Non Bleed Trim + 3.175 mm for all 4 sides
Spread 14.5" x 10" 15" x 10.5" 190.5 mm x 266.7 mm Width
Width (mm) Height (mm) Height (mm)
Trim (mm)
Full Page 7" x 10" 7.5" x 10.5"
Spread 368.3 254 381 266.7
2/3 Page 4.5" x 9.75" * Ads with bleed – extend
bleed 0.125 inches beyond the Page 177.8 254 190.5 266.7
1/2 Island 4.5" x 7.25" trim.
2/3 Page 114.3 247.65 * Ads with bleed – extend
1/2 Page Horizontal 7" x 4.625" * All live matter not intended bleed 0.125 inches beyond the
1/2 Island 114.3 184.15
1/2 Page Vertical 3.375" x 9.75" to bleed should be kept 0.25 trim.
inch from trim. Spread ads 1/2 Page Horizontal 177.8 117.475
1/3 Square 4.5" x 4.625" should allow a total of 0.1875 * All live matter not intended
inch safety in gutter. 1/2 Page Vertical 85.725 247.65 to bleed should be kept 0.25
1/3 Page Vertical 2.3125" x 9.75" inch from trim. Spread ads
1/3 Page Vertical 58.7375 247.65 should allow a total of 0.1875
1/4 Page Vertical 3.375" x 4.625" inch safety in gutter.
1/3 Square 114.3 117.475
1/6 Page Vertical 2.3125" x 4.625"
1/4 Page Vertical 85.725 117.475
1/6 Page Vertical 58.7375 117.475
CLASSIFIED
AD SPECS 1-Column 2-Column 3-Column Max Height
(inches)
2.1667 4.5 6.8333 9.5
Print Production Manager: Printing Method: Web Offset
Greg Araujo
T&D World Publication Trim Size: 7.5 x 10.5 inches
garaujo@endeavorb2b.com
Binding Method: Perfect Bound
Cancellations: Cancellations must be submitted
in writing and will not be accepted after the Send Print Advertising Submission to:
published ad material deadline. Cover positions garaujo@endeavorb2b.com
cannot be canceled. Verbal cancellations will
not be accepted.
Multi-Page and Inserts: Contact Account
Manager for Rates and Specifications
Gross Rates Apply: Gross rates based on number
of insertions within a 12-month period.
32MARKETING SERVICES
Solutions for helping marketers get it done
Our team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define
the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
Collaborate with our industry experts to create content that fills gaps in your
content marketing plan, addresses specific challenges or speaks on point to your
target personas. Leverage this high-quality content for a variety of program types and
market in your own channels.
CONTENT DESIGN DESIGN SERVICES
CREATION SERVICES Capture the attention of prospects and customers with professionally designed
HTML emails, digital ads and landing pages. Our in-house design services can help
Marketers create messaging that is on point and delivers results.
TRANSLATION WEBSITE
SERVICES DEVELOPMENT
SERVICES TRANSLATION SERVICES
Leverage our linguistic teams to provide accurate, compliant and engaging
information to your worldwide target audiences. Our portfolio of language
translation and localization services supports over 500 language combinations
ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICES
Update your website with a professional appearance, clear messaging and an
optimal user experience to help prospects and customers in their buying process.
Development scope will be based on your objective and all sites are built in mobile
responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
33ELECTRIC UTILITY OPERATIONS
Electric Utility Operations is the monthly demographic edition within every issue of T&D World, sent to 10,872 operations and
lineman subscribers. This is the perfectly targeted advertising option for manufacturers of safety equipment, tools, protective
clothing, bucket trucks and more.
EDITORIAL CALENDAR MONTHLY FEATURES
JANUARY: Storm Restoration LIFELINE This department profiles those who have made a valuable contribution to the industry.
FEBRUARY: Live Line Work PARTING SHOT This department features a full-page photo of linemen at work, a one-paragraph
caption, and a photo credit.
MARCH: Drones and Overhead Inspections
FIELD APPLICATIONS This one-page case study explores how a field crew solves a problem on
APRIL: System Hardening the job with a product or technology.
MAY: Vegetation Management SAFETY TALK This how-to department describes how companies are protecting their field
JUNE: Mobile Workforce Management workforce.
JULY: Renewable Energy FEATURES Our stories often focus on utility projects, crews’ response to storms, and ways that
utilities are using technology to improve efficiency or safety.
AUGUST: Underground Infrastructure
SEPTEMBER: Fall Protection
OCTOBER: Substation Maintenance
2021 LINEMAN’S SUPPLEMENT FEATURES
NOVEMBER: Disaster Planning • Bridging the Knowledge Gap
• Aerial Patrols
DECEMBER: Lineman’s Rodeo Roundup
• Women in Line Work
• Mutual Assistance
DEMOGRAPHICS BY BUSINESS INDUSTRY
RATES Utility (Gas Electric or Water) 6,011
Full 1/2 1/4 Management / Engineering Consultant 1,363
1x $4,006 $2,935 $2,147 Commission/National Lab/Government 829
4x $4,629 $2,857 $2,095 Energy Service Company 748
7x $4,478 $2,780 $2,028 Vendor 641
13x $4,351 $2,724 $2,008 Developer/Independent Power Producer 577
18x $4,145 $2,600 $1,977 University/Association/Publisher 326
24x $3,949 $2,481 $1,925
Energy End User 299
342022 BUYERS’ GUIDE
Get Listed. Move Product. Market Services
Published annually every December, this guide is referred to throughout the year by decision makers you need to reach.
December 2021 Issue
Give your customers what they are searching for–products & solutions that are relevant
40,000
to utilities and a resource for selecting trusted industry partners
Print Listings Options
TOTAL CIRCULATION
250+ Digital Listings Options
PRODUCT & SERVICES AUGUST 2017 tdworld.com tdworld.com
CATEGORY LISTING
150+
DISPLAY ADVERTISERS BUYERS
GUIDE
A Who’s Who in the Power
Utility Industry
60%
READERS REFERENCED
THE BUYER’S GUIDE
809TDBGFC1b.indd 1 6/26/2019 3:24:40 PM
THROUGHOUT THE The 2022 T&D World Buyers Guide — T&D World’s signature supplier program to stay
YEAR in front of end-users as they’re looking for solution providers year-round.
80% How to Participate:
HAVE TAKEN ACTION Contact your sales Reserve your space Provide your company
AFTER REFERENCING representative with a print and digital profile information
package
THE BUYER’S GUIDE
352022 BUYERS’ GUIDE PACKAGES
Published annually every December, this guide is referred to throughout the year by decision makers you need to reach.
December 2021 Issue
BASIC | $495 | View digital Sample Gold | $3,495 | View digital Sample
Print Options (must opt in) Print Options (must opt in)
• 5 category listings, company name, address, phone, URL • 20 category listings
• Company name, address, phone, URL
Digital Options: • Company logo, company description, product highlight
• Includes links to: pre-existing stories that mention the company on tdworld.com • 10 sales office/person contacts
• 5 category listings, company name, address, phone, website, email, company logo • 1/2 page print ad in December 2021 issue
FREE LISTING | View digital Sample Digital Options:
Print Options (must opt in) • Includes links to: pre-existing stories that mention the company on tdworld.com,
• 1 category listings, company name, address, phone, URL company “Product Announcements”
• 20 category listings
Digital Options: • Company name, address, phone, website, email, company logo, company
• Includes links to: pre-existing stories that mention the company on tdworld.com description, social media links, request more information link for direct lead
• 1 category listing, company name, address, phone, website, email, company logo generation
Platinum | $6,495 | View digital Sample
BRONZE | $1,795 | View digital Sample Print Options (must opt in)
Print Options (must opt in) • Unlimited category listings
• 5 category listings
• Company name, address, phone, URL
• Company name, address, phone, URL, logo, 1 sales office/person contacts
• 1/6 page print ad in December 2021 issue • Company logo, company description, product highlight
• 10 sales office/person contacts
Digital Options: • Full page print ad in December 2021 issue
• Link to pre-existing stories that mention the company on tdworld.com
• 5 category listings Digital Options:
• Company name, address, phone, website, contact email, company logo,
• Company page includes links to:
company description
• Pre-existing stories that mention the company on tdworld.com
• Company “Product Announcements”
Silver | $2,495 | View digital Sample • Company “Videos & Resources”
Print Options (must opt in)
• Unlimited category listings
• 10 category listings
• Company name, address, phone, URL, logo, 5 sales office/person contacts • Company name, address, phone, website, email, company logo, company
• 1/4 page print ad in December 2021 issue description, social media links, request more information link
Digital Options: Ad Close: September 28
• Includes links to: pre-existing stories that mention the company on tdworld.com, Print Ad Material Due Date: October 5
company “Product Announcements” Ship to Printer: November 6
• 10 category listings
• Company name, address, phone, website, email, company logo, company description
36You can also read
