MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
We are shaping culture through food Moved by exceptional food and the most talented chefs, Tatler Dining tells the stories and shares the success of the people and places shaping the best in eating and drinking in Asia today
The leading
platform for
passionate
food explorers
Tatler Dining shares the stories
and creates experiences that define
and celebrate the best in food and
drinks in Hong Kong today
EDITOR’S NOTE “Tatler Dining is committed to celebrating and supporting the food community, an essential element of society. And never has this been more important. Through an ever-expanding offering that includes fresh, new concepts, trailblazing events, pioneering initiatives and inspiring content, we seek to build on our authority in the dining space and long-established relationships within the industry to bring food explorers the best that Asia has to offer when it comes to food and drinks.” Rachel Duffell Regional Content Director, Tatler Dining Asia
RICHARD EKKEBUS
Culinary Director of Amber
at The Landmark Mandarin Oriental
“I have always been a keen follower of Tatler
Dining, and whilst working with the team on the
production of five short videos I witnessed first-
hand the professionalism in producing high-
quality and informative content. I was proud to
be a part of this highly successful series and hope
to have many more opportunities in the future to
work with the team!”
MAY CHOW
Little Bao
“I’ve been lucky enough to work frequently with
the Tatler Dining team over the past few years.
They have constantly stepped outside the box of
what people would expect and Tatler Dining has
become a well respected medium for foodies and
industry people. They truly try to understand the
essence of each chef, restaurant or place and
think of ways to showcase it uniquely and
eloquently.”
OUR PLATFORMS
DIGITAL
317,104
MONTHLY USERS
3,452,516
MONTHLY REAL PAGE VIEWS
3,625,696
MONTHLY TOTAL PAGE VIEWS
25,000
OPT-IN NEWSLETTER DATABASE
21,475
FACEBOOK FANBASE (ENGLISH)
11,900
INSTAGRAM FOLLOWERS
6,860
YOUTUBE FOLLOWERS
5,131
TWITTER FOLLOWERS
PRINT
174,925
MONTHLY READERSHIP
34,985
CIRCULATION
VIPs 5-star hotels, fine-dining restaurants, airlines, private jets, airport
lounges, clubhouses, luxury services, apartments, banks, health &
fitness spas, and beauty salons.
OUR CONCEPTS & EVENTS
SIGNATURE CONCEPTS
SIGNATURE EVENTS
TATLER DINING TATLER DINING
AWARDS BAR AWARDS
Hong Kong
Cocktail
Festival
SIGNATURE CONCEPTS A multifaceted space in the heart of Central, Tatler Dining Kitchen at Haus is a culinary hub where food lovers can experience off menu dining, exclusive collaborations and unique dining experiences never before seen in Hong Kong. Tatler Dining Kitchen is committed to curating culture through food and championing the city’s culinary talents. Launched March 2021, Hong Kong
SIGNATURE EVENTS – B2B
AWARDS
Since 2013, we have hosted the annual Tatler
Dining Awards. During our awards evening, we
celebrate the city's premier chefs, restaurateurs
and industry experts who pave the region’s
culinary landscape. The event is an opportunity
to bring industry luminaries together each year
to celebrate all that is great about our local
food scene.
Returning November 2021, Hong KongSIGNATURE EVENTS - B2B
BAR AWARDS
In 2021, Tatler Dining will launch the
inaugural Tatler Dining Bar Awards, which
will take place at the Hong Kong Cocktail
Festival, a new Signature Event from Tatler
Dining. Along with the Tatler Dining Bar
Guide, we honour and pay tribute to the city’s
finest mixologists and celebrate Hong Kong’s
vibrant bar scene, bringing together leading
lights of the industry and shining a spotlight
on its rising stars.
Launching May 2021, Hong KongSIGNATURE EVENTS - B2C
A one-of-a-kind dining festival held annually
in an iconic Hong Kong location and
bringing together a unique mix of local and
international chefs and mixologists, talented
F&B trailblazers and eclectic musical acts.
Returning November 2021, Hong KongSIGNATURE EVENTS - B2C
Launched in March 2020 and brought back again
in November 2020, this signature initiative
featured a 100-strong list of restaurants offering
unique menus to motivate diners to lend their
support to Hong Kong’s F&B industry.SIGNATURE EVENTS - B2C
Hong Kong
Cocktail
Festival
The Hong Kong Cocktail Festival will
reimagine what a great drinks festival can be.
Scheduled for May 2021, the four-day festival
will deliver an immersive, innovative and
inspiring event to support and promote local
bar talent and elevate the cocktail scene and
culture in Hong Kong.
The inaugural Tatler Dining Bar Awards will
also take place at the Festival.
Coming in May 2021, Hong KongBESPOKE EVENTS & CONTENT We partner with clients to organise concept-driven and curated events, experiences and campaigns that reach out to our readers in unique and memorable ways. We support food and wine shows, fairs and conferences, and product launches.
BESPOKE EVENTS
THE GREAT
FARM FEAST
Co-organised by Tatler Dining Hong Kong,
Taikoo Place and Honestly Green, this event
was a collaboration between trailblazing
farmers and chefs to highlight the harvest of
Hong Kong’s local farms. For one night only,
guests enjoyed a multi-course dinner
showcasing the best organic Hong Kong
produce prepared by the city’s leading chefs.
Participating chefs included Barry Quek of
Beet; Eric Raty of Arbor; Jacky Chan of The
Refinery; Vicky Cheng of VEA; and Vicky Lau
of Tate Dining Room & Bar.
Returning November 2021, Hong KongBESPOKE CONTENT
VIDEO: INSIDE THE MIND
OF MITSUHIRO ARAKI
Created ahead of the opening of The Araki
sushiya in Tsim Sha Tsui’s House 1881, this
bespoke video was both a profile of Chef
Mitshuhiro Araki and a first look inside his
new restaurant, providing an appreciation for
the acclaimed chef and an insight into the
distinctive dining experience that awaits.
Video: Inside The Mind Of Sushi Chef
Mitsuhiro ArakiPRINT PRODUCTS TATLER DINING GUIDE Since 1984, Tatler Dining has published our experts’ thoughts in an annual dining guide covering Hong Kong and Macau’s most essential culinary destinations. Tatler Dining covers the city's diverse and dynamic food scene, provides intelligence on the best restaurant and gourmet experiences and offers an insider look at the global culinary landscape through compelling editorial and enticing photography.
PRINT PRODUCTS TATLER DINING BAR GUIDE In May 2021, Tatler Dining will publish the inaugural Tatler Dining Bar Guide for Hong Kong, which seeks to highlight the city’s diverse and dynamic mixology scene and recognise the best bars and cocktail experiences on offer – as well as the people curating and crafting those experiences.
PRINT ADVERTISING RATES & SPECIFICATIONS
Types Pages Rates (HK$)
Advertisements
Full Page (ROP) 1 113,000
Double Page Spread (ROP) 2 226,000
Special Insertion
Outside Back 1 178,400
Inside Back 1 135,500
IFC Spread 2 295,800
1st DPS 2 283,300
2nd DPS 2 271,860
3rd DPS 2 260,500
4th DPS 2 249,300
Ad Facing Around Asia 1 135,500
1st Ad Facing TOC 1 130,600
2nd Ad Facing TOC 1 127,800
3rd Ad Facing TOC 1 122,200
Masthead 1 118,700
Editor’s Note 1 118,700
Booking Deadline
Guaranteed Positions
Six weeks preceding the month of publication.
Depending on availability of space and subject to the
following surcharges:
Closing Deadline
Fixed position: 20% loading
For non-prime position, closing date for all material is the first day
Page facing editorial: 15% loading
of the month preceding the month of publication.
Non-Standard Advertising
Cancellation
Rates quoted are for basic process colours (Cyan, Magenta,
No cancellation accepted after 6 weeks preceding the month of
Yellow & Black). Rates for insert, special colours, metallic inks,
publication. Bookings for fixed and prime position
gatefolds and other non-standard advertising are available from
advertisements are non-cancellable.
the director.DIGITAL ADVERTISING RATES & SPECIFICATIONS Desktop Size Rates (HK$) Premium Billboard 970 (W) X 250 (H) CPM 1,500 Billboard 970 (W) X 250 (H) CPM 1,000 Large Leaderboard 970 (W) X 90 (H) CPM 600 Interscroller 1600 (W) X 800 (H) CPM 1,500 Half Page Ad (Persistent) 300 (W) X 600 (H) CPM 1,200 LREC (Persistent) 300 (W) X 250 (H) CPM 100 Floating Banner 970 (W) X 90 (H) CPM 1,200 Mobile LREC 300 (W) X 250 (H) CPM 600 Full Page Banner 320 (W) X 480 (H CPM 600 Interscroller 640 (W) X 960 (H CPM 1,000 Takeover Banner 640 (W) X 960 (H) CPM 1,500 Leaderboard 320 (W) X 50 (H) N/A Floating Banner 320 (W) X 50 (H) N/A Email Marketing One-Off Endorsed eDM (Full 25k Database] 45,000 eNewsletter Banner (Full 25k Database) 25,000 Branded Content, Advertorials Price upon request
DIGITAL PACKAGES Promotion Package $25,000 Includes restaurant pie with basic information, images, menu and independent review Includes 12 promotion messages (one/month) Native Story Package $60,000 Includes restaurant pie with basic information, images, menu and independent review Includes 12 promotion messages (one/month) Includes advertorial write-up Video Package $85,000 Includes restaurant pie with basic information, images, menu and independent review Includes 12 promotion messages (one/month) Includes video story and advertorial write-up
MEDIA KIT 2021
For Sales & Advertising Enquiries
Andy Cheng
Business Director Director, Dining
andy.cheng@tatlerasia.comYou can also read
