MEDIA KIT 2021 - BEST U.S. 3X WINNER - Pennsylvania Horticultural Society
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2021
MEDIA KIT
3X WINNER
BEST U.S.
GARDENING
MAGAZINE
Association for Gardening
Communicators
PHSonline.org
AUDIENCE
DETAILS
GROW is the magazine of the Pennsylvania Horticultural Society, a leading nonprofit organization founded
in 1827 that creates enormous impact in the Greater Philadelphia region around health and wellness. PHS’s
vast audience of members and attendees to its programs – including its famed Philadelphia Flower Show –
offers advertisers an exciting opportunity in which to cultivate their growing interests.
Readers enjoy GROW in print and digital platforms. In Several feature articles grace the pages of GROW each
total, the combined reach for GROW advertisers is in quarter, and each issue includes the following elements:
excess of half a million people with a passion for
gardening and horticulture. VIEW – The landscapes we love are showcased over
a 2-page photo spread with editorial content
GROW subscribers have discretionary income and are
avid gardeners. More than 85 percent of GROW readers KNOW – This section includes gardening hints,
are Pennsylvania and New Jersey residents. tips and news you can use
GROW has been consistently recognized by the GWA: MEET – We profile gardeners who share our readers’
The Association for Garden Communicators as the best passions
gardening magazine published in the United States. 2019
DISCOVER – Our region’s hidden pockets of green
was the third year GROW received this honor!
are highlighted
GROW readers appreciate the wide variety of thoughtful,
ASK – Q&A with PHS team members from around
compelling, interesting, and always detailed stories about
the Greater Philadelphia region
gardening in the publication.
LEARN – Readers learn how to get more from
We invite all interested advertisers to connect with our
their garden
GROW audience today!
DIG – GROW Editor Adam Levine shares his
gardening thoughts of the season
PHS plays an essential role in the vitality of the Philadelphia region by creating healthier living environments, increasing
access to fresh food, growing economic opportunity, and building deeper social connections between people.
AUDIENCE - AS OF JULY 2021
GROW Print PHS E-News Philadelphia
Circulation (quarterly) Monthly e-newsletter for PHS Flower Show
18,000 audiences, including members Audience (annually)
207,000; Open rate approx. 18% 250,000
GROW Digital
Circulation (quarterly) PHS Online
17,000 PHSonline.org
Monthly page views: 81,000
For all GROW advertising opportunities, please contact: Sonia Leounes | 215.313.9000 | growmagazineads@gmail.com
PHSonline.org
ADVERTISING
RATE CARD
GROW ADVERTISING RATES
NOTE: All rates are NET. Pricing listed is for 1, 2, or 4 issues, except as indicated.
Pricing current as of March 1, 2021.
PRINT ADVERTISING OPTIONS DIGITAL AD OPTIONS
(All advertising is four color)
Rich Media
Display Ad Types 1 Time 2 Times 4 Times
Audio Clip $100
Full Page $1,900 $1,700 $1,400
Video $200
2/3 Vertical $1,650 $1,450 $1,150
YouTube Embed Code $75
1/3 Square or Vertical $950 $800 $650
Video/Audio Play Button $50
1/6 Vertical or Horizontal
(must buy 2 consecutive issues $750 $350 Slide Show
or 4 consecutive issues)
$200
Premium Placement Banners/Sponsorships/Logos
Back Cover $3,500 $3,000 $2,450 Logo on Navigation Bar with
Link to Advertiser Website $75
Inside Front Cover/Page 1 $3,000 $2,500 $2,000
Landing Page Banner Ad $100
Inside Back Cover/Guaranteed
Placement (first 10 pages) $2,500 $2,100 $1,975 Ad Opposite Cover (Facing Page) $150
Any guaranteed placement on full or
fractional ads. Rates as listed above +25%.
Skyscraper (both RH/LH available) $150
Sponsored Content
ADDITIONAL PLACEMENT OPTIONS
Full Page $2,300
PHS eNews Digital Ad $850
Two-Page Spread $4,000
PHS Website Digital Ad $400
For all GROW advertising opportunities, please contact: Sonia Leounes | 215.313.9000 | growmagazineads@gmail.com
PHSonline.org
ARTWORK SUBMISSION
DATES AND AD SPECIFICATIONS
ARTWORK SUBMISSION DATES
GROW – Print Edition 1, 2 PHS – Digital
Fall 2021 – space reservations Jul 12, materials due Jul 26; PHS WEBSITE: PHSonline.org
Winter 2021 – space reservations Oct 4, materials due Oct 18 Space: the 1st of each month
Materials: the 10th of each month
1
Special inserts will follow the dates listed above, depending on season.
PHS E-NEWS
2
Digital advertising artwork can be submitted at the same time as a print ad,
Space: the 15th of previous month
but can also be added to the digital version at any time. Please contact your
Materials: the 20th of previous month
GROW advertising representative to discuss timing for your ad in a specific
digital issue.
AD SPECIFICATIONS
PRINT ADVERTISING OPTIONS DIGITAL AD OPTIONS
(All advertising is four color) Rich Media 2/3 Vertical
Display Ad Types Audio Clip 4.75” x 9.5”
Full Page
Full Page Video with 1/8” bleed
2/3 Vertical YouTube Embed Code 8.625” x 10.75”
1/3 Square or Vertical Video/Audio Play Button Actual page size
1/6 Vertical or Horizontal* Slide Show 8.375” x 10.5”
*Must buy 2 consecutive issues
or 4 consecutive issues Banners/Sponsorships/Logos
Logo on Navigation Bar
Premium Placement
with Link to Advertiser Website
Back Cover
Landing Page Banner Ad 1/6 Vertical
Inside Front Cover/Page 1 1/3 Square
Ad Opposite Cover (Facing Page) 2.25” x 4.67” 4.67” x 4.67”
Inside Back Cover
Skyscraper (both RH/LH available)
Guaranteed Placement
(first 10 pages)* Additional Placement Options
*Any guaranteed placement PHS eNews Digital Ad
on full or fractional ads
PHS Website Digital Ad 1/3 Vertical
1/6 Horizontal
Sponsored Content 2.25” x 9.5”
4.67” x 2.25”
ACCEPTED FORMATS FOR PRINT
Press-Ready PDF with resolution of 300 dpi preferred; EPS, JPG and TIFF files accepted. All embedded images should be CMYK and 300dpi. All fonts
should be embedded. All files should include crop marks, offset at least 1/8” from final ad size. Keep critical images and any type 1/4” from trim.
FORMATS FOR DIGITAL AND OTHER PLACEMENTS
Available upon request
For all GROW advertising opportunities, please contact: Sonia Leounes | 215.313.9000 | growmagazineads@gmail.com
PHSonline.org
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