MEDIA KIT 2020 - JUNO Investing
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Welcome JUNO is New Zealand’s only premium investment magazine. We tell you everything you need to know about investing, about risk and returns, and about what’s happening in the world that affects your investments. JUNO also features a sophisticated lifestyle section covering topics like art, travel and cars. Our readers are investors, from the beginner starting out in KiwiSaver to the sophisticated expert with lots of variety in their portfolio. Our readers are people with money to invest and money to spend. Brenda Ward Editor JUNO offers... 1 Expert investing content, and beautiful lifestyle stories. 2 Access to a niche industry of big spenders. 3 Easy-to-understand content with simplified investing concepts. 4 A wide reach from the beginner investor to high-net-worth individuals. 5 Exceptional print quality and sophisticated design. 6 Distribution to targeted investing clients, luxury hotels, airport lounges here and in Australia, New World and Countdown supermarkets, Whitcoulls, PaperPlus and independent bookstores. 7 The tools people need to to grow their wealth. Media Kit 2020
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Phone 0800 00 58 43 www.southerncrosspartners.co.nz Since 1992, MyFarm has made it possible for eligible kiwi investors to invest in carefully chosen, productive land-based assets they otherwise wouldn’t be able to access, or even know about. We seek investments that will generate cash returns greater than 7% per annum, with significant long term capital gain potential. As an investor, you don’t have to buy the whole vineyard in Marlborough, the kiwifruit orchard in Te Puke, or the apple orchard in Hawke’s Bay. * Investment rate subject to change. Southern Cross Partners Ltd is a But you can own a piece of their growing success. licensed Peer to Peer lender under the Financial Markets Conduct Act 2013. SCP0015 Kayak_225x148.indd 1 24/10/19 1:48 PM Find out more about joining the MyFarm family of investors. Ask for your copy of our Investment Guide at myfarm.co.nz or phone 0800 693 276. Offers from MyFarm Investments are open to investors who fall within the exclusions applicable to offers made to “wholesale investors” as set out in Schedule 1, clauses 3 (2)(a)-(c) and 3 (3)(a)-(b)(ii) of the Financial Markets Conducts Act 2013 (FMCA). Media Kit 2020
Past Issues PERSONAL FINANCE YOUR LIFES TYLE GASTRO NO MY Down Millennial Yonder Magic? Yonder, one of Queenstown’s newest eateries, offers much more Is it easier for millennials to start their than just good food, and is shaping own businesses than it was for previous up to be the hip hangout of choice. generations? And what are they like in the Jacqueline Taylor reviews. workforce? Claire Connell finds out the buzz on millennials in business. Experts say New Zealand’s startup scene has really When there are 3 million visitors to your art includes a graffiti wall, and hanging pot plants A selection of bigger dishes is on offer too. Eat YONDER come of age in recent years. Through business home town each year, where do Queenstown adorn the cosy booths and group tables. Your Greens, a dish of broccoli, spinach, and accelerators that provide entrepreneurs financial almonds was surprisingly one of my favourite 14 Church Street, locals gather to share great food accompanied The kitchen, with its curved textured-glass panels, support and encouragement, there’s a viable dishes – healthy, tasty, and generous. It was the Queenstown platform for Kiwis with bright ideas. by a bloody good pint, or perhaps enjoying a and the pastel tiles surrounding the modern beetroot latte? perfect accompaniment to all the dishes I tried. 03 409 0994 fireplace add a sense of art deco to the space. New Zealand’s startup scene yonderqt.co.nz Yonder is turning on the charm and acting And for something sweet, in the café’s cabinet Robbie Paul, chief executive of Ice Angels, says And beyond the bar, which exhibits 12 tap beers, as a community hub for locals and visitors, there’s an assortment of indulgent treats. Or millennials have more entrepreneurial spirit than another layer is exposed. Neon beams lead to a offering just about anything you could desire, perhaps settle for a winter cocktail to finish. previous generations because there are more large stage, backlit with multi-coloured lights that opportunities. from food to entertainment. are further enhanced by a mirrored wall. Endless entertainment The Kiwi culture of entrepreneurship, the Layer upon layer Delicious and nutritious Yonder also has your entertainment covered. investment community to back them, and the supportive environment, are all in their favour, Opened in September 2017, this joint is When night draws in, this highly adaptable space Inspired by good food tasted on travels abroad, Paul says. There’s also easier access to international completely evolutionary in its design. Yonder is transformed, and Yonder proudly hosts a dishes are diverse with perhaps a heavier influence investor networks. is many spaces in one, catering to a variety of variety of performances. from South East Asia. But the point-of-difference Graeme Muller, NZTech’s chief executive, says if communities, from yoga mums, to corporates, is the large focus on dietary requirements, and Perhaps a Painting and Pinot class is of interest, you walk around places like startup nurturing space après skiers, and rock ’n’ rollers. offerings include vegan and gluten-free dishes. or a performance from musician Graeme James, Creative HQ or co-working spaces like Generator or One minute Yonder could be serving With health issues of his own, general manager or maybe a comedy act? BizDojo, “by and large, they would be in their 20s and 30s, not 40s or 50s”. mountain bikers high-energy breakfasts, the Gary Livesey changed his diet to accommodate Whatever your fancy, Yonder’s in-house next, hosting entrepreneurial talks, and then, them. He wanted Yonder’s menus to respect the Founders under 30 only production team professionally pulls together powering-up a dance party. dietary requirements of people today, so he helped any kind of live performance. Two years ago, First Cut Ventures was set up, design an array of healthy dishes with many specifically to invest in the business ideas of When you follow the fairy lights through the dietary options. And if you’re a local, don’t delay in getting your founders aged under 30. courtyard, you step into a place that is as ‘locals card’ to benefit from the many perks, eclectic as the crowds that pass through it. But health doesn’t mean tasteless, or dull. These Robbie Paul says these young people are closer to including NZ$6 pints. innovation, they’re less risk-averse, and they’re ever-evolving dishes are sophisticated, innovative, At first glance, Yonder appears to be a quirky more efficient with their capital. colourful, and most importantly, delicious. A place to call home café housed in an 1885 cottage, with its “If a 40-year-old starts a business and has two kids pastel pink espresso machine and its framed On the brunch menu you can order a Tuna Poke Although Queenstown is not my home, I’m lucky and a mortgage in Auckland, then there’s a baseline Bill Murray portrait above the fireplace. But Bowl, or a Vegan Scramble with organic tofu. enough to have the excuse to visit reasonably they need to be paid. But if you look at the founders as you step behind these historic walls, the Or perhaps try the Classic Eggs Bennie or the often to see family members who live there. we’ve backed, they can live at home and spend a many layers the innovative Yonder team have Bacon Butty. fraction of that. And if we’re looking for a groovy space to catch crafted in this space are revealed. “When you’re an early-age startup, burning capital For dinner, you can start with substantial sharing up with great music and excellent food, I know and not generating revenue yet, expenses can cost The main dining space is modern, with a plates, including charcoal Bao Buns, Pork Belly I’ll be recommending a wander to this hip little you a lot,” he says. twist of eccentric style. An assortment of Bites, and Salt and Szechuan Squid. hangout, down Yonder. SUMMER 2018 | JUNO 31 88 JuNO / WINTER 2018 89 JuNO / WINTER 2018 YO U R I N V E S T I N G PROPERTY YO U R I N V E S T I N G PERSONAL FINANCE harvested, so it’s a waiting game to see how this will affect the market. Payton says he’s focusing on the growth within the craft beer sector, rather than What Is Your what’s happening in the US. “Yes, the growth is slowing in the likes Spenders will use any excess funds to get the of the US. But I focus on the fact that it’s next pair of shoes or a trip to Fiji. still growing. The other emerging markets Mortgage Personality? [Europe, Asia] are growing, as their beer Revolving credit is not your friend! drinking habits shift towards craft beer.” Risks and research NZ Hops’ update of the 2017-18 summer season showed production was 721,959 kilograms, down 38,570 kilograms from the previous year. Chief executive Doug Donelan says it was a challenging growing season. Demanding conditions had a “significant impact on yields”. A very wet winter and spring brought planting delays. Summer brought a heat wave, which wasn’t much help, followed by February cyclones bringing record rainfall and flooding. Risks for the industry include weather events like those, pests and diseases, fluctuating demand for craft beer, and possible oversupply. Storms that devastated entire crops were an “extreme” event, but all part of the risks of farming, Payton says. “That’s why we encourage people to diversify and have their funds across a number of On the world stage beer market, Payton says. The hop industry investments, not have all their eggs in one Brent McGlashen, a fifth-generation hop is also extremely expensive to get into, basket. farmer in Motueka, co-runs Mac Hops, the because it’s so capital intensive, Payton says. “I think the craft beer sector is here to stay biggest hop farm in the country. It was the first time there’s been an offering and will continue growing,” he says. Just like people, not all The Saver The Scrimper The Spender The Starter The Supersizer for hops in the investment market, but He says New Zealand hops, despite making Research and development are needed to mortgages are alike. There Disciplined saver, lots of income, Lower income, finds it hard to save, Money disappears like water, has First-home buyer, new to a Already has a home partly paid off, up less than 1 per cent of the world’s hop Payton says MyFarm plans to do more hop understand changes and trends in the craft Top of not much equity. money’s tight. only a small deposit. mortgage. payments are no stress. production, are in high demand. offerings. are different solutions beer market, so the industry can meet for different money Savers are usually easy to spot because If you don’t have much spare cash If you’re a spender and aren’t the best Often people don’t know what their If you’re a Supersizer, look at using “We seem to be the flavour of the month,” Market tipping-point? demand for hop production. they’re usually sitting on a good surplus floating around, fixed rates can be with money, avoid revolving credit. money personality is until they’ve taken a revolving credit facility, as long he says. Back in Motueka, McGlashen says over the personalities, says Kris “New Zealand is small and unique, and we have the Hops in a savings account. They’re usually a good way to go here. Spenders will use any excess funds to out a whopping big mortgage. It’s worth as you’re not a spender. Or, look to years, the demand for hops has been up Investment oversubscribed hops that are not grown anywhere else in the Pedersen, of Kris Pedersen wary of the rainy day when they’ll get the next pair of shoes or a trip to being a bit flexible here, to see if you’re increase what you’re paying on your and down. They can give you certainty, so world,” he says. “Brewers will seek this out, so need it. But for many, that’s not a good Fiji. Revolving credit is not your friend! a saver, or if your spending personality fixed mortgage splits. On 30 July, MyFarm opened an investment Mortgages. Identify your you’ll always know how much About a decade ago, he says 40,000 hectares they stand out from other beers in the world.” use of their money. If you’re a saver, takes over and you need to be careful. into a new hop garden being built by money personality to help you’ll pay. Take away temptation. This means a With most banks, even if your mortgage of crops were pulled out around the world a revolving credit or another type of Tapawera Hop Garden Limited Partnership. fixed mortgage. Often it’s high-income If you don’t know which type you are, is fixed, you’re able to pay a bit extra off The rise of craft beer is putting hops due to a lack of demand. Craft beer didn’t find the best way to set up offset account might work better. It’s worth thinking about splitting your The offer was oversubscribed when it closed earners who fit into this category split your mortgage into a few sections. without penalty. Check your options exist, and hop farmers could barely even your mortgage. A revolving credit facility is like a large fixed rate mortgage into two or three because they’re used to having more Keep most fixed, but put a small before you do this. into the spotlight. Claire Connell on 31 August. afford a new tractor, he says. overdraft, but at floating mortgage chunks. spending money. amount on revolving credit. Put income investigates the crop’s new popularity The Hop Industry at a Glance This option is a great way to accelerate The project aimed to start planting a The last three or four years have been more rates. Put your savings into this account If rates were to spike up, you won’t onto the revolving credit facility, and and finds that it’s bringing investment 116-hectare hop garden this spring, and is • NZ Hops, a cooperative of 26 growers, is the If so, they should look to put paying off your mortgage, so you can consistent, McGlashen says, and NZ Hops too, so you, rather than the bank, have all your debt coming off a fixed charge your living expenses to your predicted to generate an average annual biggest player themselves under a bit more pressure get that noose around your neck off opportunities. went from having about 20 customers to benefits from the interest rate margin. rate at the same time. credit card, paying it off just before cash return of 15 per cent a year by 2023, • There are other companies too: Hop Revolution and lock in higher repayments than faster. several hundred. you’re charged interest, using your MyFarm’s head of sales Grant Payton says. and Freestyle Farms The best way to explain an ‘offset’ An example: For a NZ$300,000 they need. revolving credit. But the hop market is currently at a tipping • Most hop gardens are based around Nelson, is if you had a NZ$100,000 floating mortgage, you might decide to put Disclaimer: This article is general in nature only and New hop exporter Hop Revolution Ltd will where the climate is favourable This may offset some of their excesses has not taken into account any particular person's point, McGlashen says. mortgage and a NZ$30,000 savings NZ$100,000 on a one-year rate, But if you’re finding you’re drawing on Craft beer is taking a growing chunk of manage the garden and sell the hops. • Export is 80 per cent international, 20 per cent local elsewhere. objectives or circumstances. Seek financial advice account. You’ll only pay interest on the NZ$100,000 on a two-year rate and your revolving credit for other reasons, before making any decisions on your mortgage the beer market, and that’s creating an The US and emerging markets • Crop research and development happens at the difference between the two, in this case NZ$100,000 on a three-year rate. fix the mortgage and remove the structure. unexpected agricultural bonus. Payton says MyFarm raised NZ$18.5 million Plant & Food Research centre near Nelson from 52 investors for the venture. The American hop producers have spent the NZ$70,000. revolving credit. • We have 600 canopy hectares of hops The hop plant that’s used as a major minimum buy-in was NZ$100,000. last four or five years planting more than • There are 20 commercial varieties grown in ingredient to create beer is in demand, 2,000 hectares a year of hops, McGlashen New Zealand. Top: Hop production well under way in the top of the South. both in New Zealand, where there are There was high interest in the offering as says, more than three times the total New Photos: NZ Hops 200 brewers – and worldwide. investors recognised the growth of the craft Zealand amount. This is currently being Above and left: New Zealand hops are in demand worldwide. 34 JUNO | SPRING 2019 SPRING 2019 | JUNO 35 56 JUNO | SUMMER 2018 SUMMER 2018 | JUNO 57 YO U R I N V E S T I N G PERSONAL FINANCE YO U R I N V E S T I N G Essential Products of Hawke’s Bay “Just don’t tell too many people what a hell of a good place Hawke’s Bay is...” Enjoy sampling from the east coast of the North Island. Napier Mayor Bill Dalton 1 Invest for Your Age 3 2 There are some simple strategies to help build wealth at every age. 4 Martin Hawes explains how to manage your money now, to help you get in a good place, financially. 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Arataki Manuka Honey 50 per cent shares and property in their portfolios, UMF 15+, 500g, $79.60, and this mix will change as you get older. aratakihoneyhb.co.nz 28 JUNO | WINTER 2019 WINTER 2019 | JUNO 29 90 JUNO | AUTUMN 2019 Photo: Craggy Range AUTUMN 2019 | JUNO 91 YO U R I N V E S T I N G PERSONAL FINANCE LIFESTYLE Cashflow Don’t Give Path is Up when Essential for You Don’t Business Success Succeed Right Away The Portofino Performs Michael Whitehead made his Descended from a property fortune with an early software pioneer, Kiri Barfoot has company. Now he’s helping learned for herself the secrets others build theirs. of success. Ferrari’s new Portofino redefines the convertible experience with jaw-dropping acceleration and head-turning style, writes Starting a tech business when most Kiri Barfoot started out as a salesperson in Brenda Ward. households didn’t have the internet the family business, Barfoot & Thompson, was tough, recalls entrepreneur and but now she’s a director. philanthropist Michael Whitehead. In 1923, her grandfather was one of the The little boy peered round his Dad, eyes like On the twisting route through Waiwera to Whitehead co-founded WhereScape, a founders of the business. It’s since grown saucers. He couldn’t tear his eyes away from the red Warkworth, north of Auckland, the acceleration is data warehouse and automation software to become New Zealand’s largest privately- supercar that was burbling along behind them as astonishing. In auto, it’s more mannered, but always company, in 1997. As chief executive owned real estate company. they walked on the country lane. pulls enough revs to sing through the corners. and then director, he grew it into an During her time as a director, Barfoot There’s no doubt about it, driving the Ferrari There are some clever features. If your passenger international business with revenue of & Thompson has increased its rental Portofino is going to get you noticed. would like to know your speed and the camber of the NZ$50 million. portfolio from around 11,000 properties corner as you wind through it (and who wouldn’t?), Even if it didn’t have shiny scarlet paintwork, the there’s a passenger read-out. After it was sold in 2019 to US-based Idera, to 17,000. throaty roar of its 3.9-litre V8 turbo motor arrived the technology and data trailblazer decided “A lot of people will tell you that your idea “Ultimately, people buy from people, so Despite a neutral or slightly declining There are pros and cons to succeeding in a have a goal of buying a house and, by the before it did, soon letting you know it’s there. I defy It also shows the music you’re playing off your phone. to help others grow their own ventures. is great – and it probably is – but it takes your relationships and networks are far Auckland market over the past three family business, she says. time they achieve that, their hardworking anyone not to look around. more important than you first realise. and thrifty habits are ingrained – they’re At last I spot a passing lane and three slow cars “We started off earlier than most, that’s for a hell of a lot more than that to make it a years, (which is now starting to pick up), “Sometimes people tell you what they Get used to it. That kind of attention is part of the struggling up the hill. I switch lanes and a tap on the success. You have to show that the path to both branches and staff numbers have on their way to wider success. sure,” he says with a laugh. “It doesn’t matter how hard you work, think you want to hear, instead of the deal when you drive this NZ$375,000 2+2 sportscar. throttle later sees the car just a blur as it accelerates making money is there.” you also need luck, and sometimes that’s increased. She says successful people at Barfoot & truth, which isn’t always helpful. from 50km/h to 100 in seconds. “There weren’t many people who had done The Portofino replaces the California and ushers It’s sometimes a challenge being from a meeting someone who’s happy to help Barfoot started out as a salesperson after Thompson are those who take the time to the journey before us and could help us out. “And there’s a degree of nepotism that in a new era of convertibles. With the roof on, it’s It’s been clocked accelerating from 0-100km/h in tiny island, but our Kiwi outlook can be you. learn about all the aspects of their industry, Now I’m trying to give back – I can help spending her early years backpacking in makes some people uncomfortable. But 3.5 seconds, but the joy of the Portofino is that an advantage on the world stage, says have exceptional people skills, build a sleek coupé-convertiblewith curves and class. other people coming through not to make “Of course, if your idea isn’t good enough, Europe and the Middle East. the upside is a family-run business with you don’t need to speed to its maximum speed of Whitehead. strong networks and keep up to date with With the press of a button, the top drops into the the same mistakes we did. or you’re not making enough progress, At 23, she joined the family business for a an inclusive attitude and an enviable innovation and systems. boot cavity, leaving you carefree and with your hair 320km/h. Its controlled acceleration is like hitting a Not needing to grow in scale immediately, you need to know when to pull the plug.” few years. pedigree, which employs around 2,400 blowing in the breeze. switch, fun to play with, without the fear of tickets. “Hopefully they can make new, more It’s also important not to be disheartened Kiwi entrepreneurs have time to tackle people.” exciting, more fun mistakes.” Before you take on a new venture, After leaving to experience working in or give up when you don’t succeed right Leaving the Continental Cars Ferrari’s Auckland Even on this poorly maintained road, there’s hardly the kinds of tricky problems that other whether it’s a tech startup or a side hustle, The real-estate business has been a any vibration and the car stays rock solid on the road. His new project is Tap-In Ventures, where businesses such as Clear Communications away. showroom, I immediately find myself having to countries’ entrepreneurs don’t get define what you want out of it, he says. launchpad for many people looking for a Whitehead is among the experts mentoring and Telecom, she returned to the business “People will say no to your deal, your plan, merge in dense traffic. Fellow drivers courteously Reluctantly, I return it and walk around the vehicle, around to. new beginning, says Barfoot. business owners so they can take their “Be very clear what your definition of in 1999. or your service,” she says. make space for me. checking out the level of luxury I’ve enjoyed. The ideas and operations to the next level. “You can apply a different angle to a success is and, more importantly, what “It’s a great opportunity. We often have seats are finely tailored leather and although they’re After learning the ropes as a property “But you can’t go home and sulk about Idling while waiting for the motorway on-ramp problem, which means you can look and your definition of failure is: ‘If I don’t people joining the team who are recently low, it’s easy to slip into the driver’s seat, with wide The first essential is positive cashflow, he manager and salesperson, she became a it. You need to fix the problem, be able to lights isn’t even a chore. The revs drop but the car sound different, which can give your achieve this by then, I need to pivot’. divorced, raising families, or haven’t been doors that don’t get in the way. says, if not right now, at least a path to it branch manager – although only after five receive and accept constructive feedback, behaves impeccably. product a unique position.” in paid work for a long time. in the future. “You need to know when to call it. rejections. or say: ‘Okay,’ and move on. Boot space is more generous than you’d expect – I ease the car along Auckland’s northern motorway, You also need the right people. “And we see a lot of new immigrants who there’s room for a couple of bags, even with the roof “At MIT in Boston, on an entrepreneur “If you’re putting in all those hours and “You don’t always get the job you want “To succeed, you’ve got to have realistic building up to road speed. Using the paddles, the might be qualified lawyers or engineers, stowed, after slipping across a divider. course, Ken Morse told us, ‘CIMITYM: “When you scale up, you get a different all that work, and it’s not succeeding, the first time around, even if you have the expectations. Trust your gut, but also make car switches effortlessly through the seven gears, same last name as the company,” she says but they can’t get work in New Zealand.” always responsive to the lightest blip of the throttle. Cashflow is more important than your level of problems that can’t be sorted just maybe it never will. Know what success sure you do your research and ask lots of But let’s not talk practicalities. If you wanted to take a mother’. by money,” Whitehead says. looks like for you.” with a laugh. She says these successful people often questions.” So much horsepower, so under control. load, you’d use your other car. Right? 34 JUNO | AUTUMN 2020 AUTUMN 2020 | JUNO 35 96 JUNO | AUTUMN 2019 AUTUMN 2019 | JUNO 97 Media Kit 2020
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JUNO Reader Profiles JUNO readers are: 65% 71% 90% 35% male of readers have household of readers plan to travel income over $100,000. overseas on holiday each year. 28% 92% female 18% aged 18-34 plan to buy an investment property. of readers own their own home. 44% aged 35-54 42% 38% 38% of readers class their occupations will buy a new car this year. as business managers, owners or entrepreneurs. aged 55+ The Explorer The Entrepreneur The Baby Boomers AGE 25-32 AGE 32-49 AGE 54-73 Males & females, educated, Males & females, entrepreneurial, Males & female, nonconformists and hard optimistic, in search of an individualistic, conservative with the workers, big spenders and poor savers. authentic life money they’ve made In search of a good life The Explorer craves adventures and The Entrepreneurs struggled to find jobs This is a generation that broke with tradition in discoveries, preferring to spend money on after college, leading them to venture almost every part of life, and is likely to enter their desires to visit every continent and travel out on their own. They have ‘money retirement with a powerful voice and a need for abroad over buying homes and cars. This is to burn’, with the highest personal net recognition. Baby Boomers have discretionary a generation that is burdened financially by worth, but they are also conservative income and what they spent on essentials, like student loans or enjoying the freedom that with their money and save more than food and housing, can now include luxuries, like comes with paying them off. they spend. a larger wardrobe and recreation. Media Kit 2020
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