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MEDIA KIT 2019
Welcome
JUNO is New Zealand’s only premium investment publication. We cover all
aspects of the investment landscape and provide our readers with relevant
and up-to-date content. JUNO also features a lifestyle investment section
covering topics such as art, wine, travel and vehicles.
Our readers are investors, from the beginner in KiwiSaver to the
sophisticated expert with a diversified portfolio.
Our readers are people with money to invest and money to spend.
Brenda Ward
Editor
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individuals.
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Media Kit 2019
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Media Kit 2019
Past Issues
YO U R L I F E S T YL E G ASTR O N O MY
PERSONAL FINANCE
Down
Millennial Yonder
Magic? Yonder, one of Queenstown’s
newest eateries, offers much more
Is it easier for millennials to start their than just good food, and is shaping
own businesses than it was for previous up to be the hip hangout of choice.
generations? And what are they like in the Jacqueline Taylor reviews.
workforce? Claire Connell finds out the
buzz on millennials in business.
Experts say New Zealand’s startup scene has really When there are 3 million visitors to your art includes a graffiti wall, and hanging pot plants A selection of bigger dishes is on offer too. Eat YONDER
come of age in recent years. Through business adorn the cosy booths and group tables. Your Greens, a dish of broccoli, spinach, and
home town each year, where do Queenstown
accelerators that provide entrepreneurs financial almonds was surprisingly one of my favourite 14 Church Street,
support and encouragement, there’s a viable locals gather to share great food accompanied The kitchen, with its curved textured-glass panels,
dishes – healthy, tasty, and generous. It was the Queenstown
platform for Kiwis with bright ideas. by a bloody good pint, or perhaps enjoying a and the pastel tiles surrounding the modern
beetroot latte? perfect accompaniment to all the dishes I tried. 03 409 0994
New Zealand’s startup scene fireplace add a sense of art deco to the space.
And for something sweet, in the café’s cabinet yonderqt.co.nz
Robbie Paul, chief executive of Ice Angels, says Yonder is turning on the charm and acting And beyond the bar, which exhibits 12 tap beers,
millennials have more entrepreneurial spirit than as a community hub for locals and visitors, there’s an assortment of indulgent treats. Or
another layer is exposed. Neon beams lead to a
previous generations because there are more offering just about anything you could desire, perhaps settle for a winter cocktail to finish.
large stage, backlit with multi-coloured lights that
opportunities. from food to entertainment. are further enhanced by a mirrored wall.
Endless entertainment
The Kiwi culture of entrepreneurship, the
investment community to back them, and the Layer upon layer Delicious and nutritious Yonder also has your entertainment covered.
supportive environment, are all in their favour, When night draws in, this highly adaptable space
Opened in September 2017, this joint is Inspired by good food tasted on travels abroad,
Paul says. There’s also easier access to international is transformed, and Yonder proudly hosts a
investor networks. completely evolutionary in its design. Yonder dishes are diverse with perhaps a heavier influence
is many spaces in one, catering to a variety of variety of performances.
from South East Asia. But the point-of-difference
Graeme Muller, NZTech’s chief executive, says if
communities, from yoga mums, to corporates, is the large focus on dietary requirements, and
you walk around places like startup nurturing space Perhaps a Painting and Pinot class is of interest,
après skiers, and rock ’n’ rollers. offerings include vegan and gluten-free dishes.
Creative HQ or co-working spaces like Generator or or a performance from musician Graeme James,
BizDojo, “by and large, they would be in their 20s or maybe a comedy act?
One minute Yonder could be serving With health issues of his own, general manager
and 30s, not 40s or 50s”.
mountain bikers high-energy breakfasts, the Gary Livesey changed his diet to accommodate Whatever your fancy, Yonder’s in-house
Founders under 30 only next, hosting entrepreneurial talks, and then, them. He wanted Yonder’s menus to respect the production team professionally pulls together
Two years ago, First Cut Ventures was set up, powering-up a dance party. dietary requirements of people today, so he helped any kind of live performance.
specifically to invest in the business ideas of design an array of healthy dishes with many
founders aged under 30. When you follow the fairy lights through the
dietary options. And if you’re a local, don’t delay in getting your
courtyard, you step into a place that is as
Robbie Paul says these young people are closer to ‘locals card’ to benefit from the many perks,
eclectic as the crowds that pass through it. But health doesn’t mean tasteless, or dull. These
innovation, they’re less risk-averse, and they’re including NZ$6 pints.
more efficient with their capital. ever-evolving dishes are sophisticated, innovative,
At first glance, Yonder appears to be a quirky
colourful, and most importantly, delicious. A place to call home
“If a 40-year-old starts a business and has two kids café housed in an 1885 cottage, with its
and a mortgage in Auckland, then there’s a baseline pastel pink espresso machine and its framed On the brunch menu you can order a Tuna Poke Although Queenstown is not my home, I’m lucky
they need to be paid. But if you look at the founders Bill Murray portrait above the fireplace. But Bowl, or a Vegan Scramble with organic tofu. enough to have the excuse to visit reasonably
we’ve backed, they can live at home and spend a
as you step behind these historic walls, the Or perhaps try the Classic Eggs Bennie or the often to see family members who live there.
fraction of that.
many layers the innovative Yonder team have Bacon Butty.
“When you’re an early-age startup, burning capital crafted in this space are revealed. And if we’re looking for a groovy space to catch
and not generating revenue yet, expenses can cost For dinner, you can start with substantial sharing up with great music and excellent food, I know
you a lot,” he says. The main dining space is modern, with a plates, including charcoal Bao Buns, Pork Belly I’ll be recommending a wander to this hip little
twist of eccentric style. An assortment of Bites, and Salt and Szechuan Squid. hangout, down Yonder.
SUMMER 2018 | JUNO 31
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YOUR I N V E S T I NG PE R S O N AL F I N AN C E YO U R I N V E S T I N G PERSONAL FINANCE
harvested, so it’s a waiting game to see how
this will affect the market.
WHAT WAS HOT
Payton says he’s focusing on the growth
With every generation, a new investment within the craft beer sector, rather than
what’s happening in the US.
“Yes, the growth is slowing in the likes
becomes popular. Brenda Ward looks at of the US. But I focus on the fact that it’s
AND THEN NOT
still growing. The other emerging markets
eight of history’s most famous bubbles.
[Europe, Asia] are growing, as their beer
drinking habits shift towards craft beer.”
Risks and research
NZ Hops’ update of the 2017-18 summer
season showed production was 721,959
kilograms, down 38,570 kilograms from the
previous year.
Chief executive Doug Donelan says it was
a challenging growing season. Demanding
1790s 1930s 1980s 2000s conditions had a “significant impact on yields”.
A very wet winter and spring brought planting
delays. Summer brought a heat wave, which
wasn’t much help, followed by February
British Gold The Share Carbon cyclones bringing record rainfall and flooding.
Canal Mania Hoarders Market Credits Risks for the industry include weather events
like those, pests and diseases, fluctuating
demand for craft beer, and possible oversupply.
After the American War After the 1929 stock market The 1980s were the years The Emissions Trading Storms that devastated entire crops were an
of Independence ended in crash, many investors started of investing in ‘blue-chip’ Scheme was set up in 2008 “extreme” event, but all part of the risks of
1783, investors felt rich and, redeeming dollar notes for companies like Brierley, farming, Payton says.
so New Zealand could meet
from 1790 until 1793, 20 gold. There were fears that Chase and Equiticorp, its commitments under “That’s why we encourage people to diversify
new canal-building schemes the US might run out of gold, all giving investors great the Kyoto Protocol. Forest and have their funds across a number of
On the world stage beer market, Payton says. The hop industry investments, not have all their eggs in one
were authorised. Some of so the Fed raised rates. But returns. Kiwis joined share owners claimed carbon credits
Brent McGlashen, a fifth-generation hop is also extremely expensive to get into, basket.
the canals were profitable, then the US entered the Great clubs and borrowed to invest. for carbon stored by their because it’s so capital intensive, Payton says.
farmer in Motueka, co-runs Mac Hops, the
but many never returned a Depression and people hoarded Then, on 19 October 1987, trees. Prices reached $18 “I think the craft beer sector is here to stay
biggest hop farm in the country. It was the first time there’s been an offering and will continue growing,” he says.
penny. Others, such as the gold, driving prices up. Finally, the share market plunged. to $20 a tonne, then cheap
He says New Zealand hops, despite making for hops in the investment market, but
Grand Western Canal, were private ownership of gold Fisher & Paykel is the only international carbon credits hit Payton says MyFarm plans to do more hop Research and development are needed to
up less than 1 per cent of the world’s hop
1630s 1840s 1970s 1990s
never finished. was outlawed. New Zealand 1987 top-30 prices and many forests were understand changes and trends in the craft
Top of
production, are in high demand. offerings.
company still listed. turned into dairy farms. beer market, so the industry can meet
“We seem to be the flavour of the month,” Market tipping-point? demand for hop production.
he says. Back in Motueka, McGlashen says over the “New Zealand is small and unique, and we have
the Hops
years, the demand for hops has been up
Dutch Tulip British NZ Property The Dot-com Investment oversubscribed
and down.
hops that are not grown anywhere else in the
world,” he says. “Brewers will seek this out, so
On 30 July, MyFarm opened an investment
Boom Bubble
they stand out from other beers in the world.”
Craze Railway Mania into a new hop garden being built by
Tapawera Hop Garden Limited Partnership.
About a decade ago, he says 40,000 hectares
of crops were pulled out around the world
The rise of craft beer is putting hops The offer was oversubscribed when it closed
due to a lack of demand. Craft beer didn’t
exist, and hop farmers could barely even
The Dutch Tulip Craze is The buzz word in New Investors speculating on into the spotlight. Claire Connell on 31 August.
By the 1840s, the industrial afford a new tractor, he says.
believed to be the first revolution created wealth, Zealand in the 1970s tech start-ups, from 1997 to investigates the crop’s new popularity The project aimed to start planting a The Hop Industry at a Glance
The last three or four years have been more
recorded bubble. The tulip and new train tracks was property. High 2001, caused the dot-com and finds that it’s bringing investment 116-hectare hop garden this spring, and is consistent, McGlashen says, and NZ Hops
• NZ Hops, a cooperative of 26 growers, is the
was new to Holland, and at inflation, an immigration bubble. Many internet-based predicted to generate an average annual biggest player
became a speculative opportunities. went from having about 20 customers to
cash return of 15 per cent a year by 2023, • There are other companies too: Hop Revolution
the craze’s height, single frenzy. As railway shares boom, and a shortage companies, ‘dot-coms’, were several hundred.
MyFarm’s head of sales Grant Payton says. and Freestyle Farms
bulbs were selling for more went up, more money was of builders and building launched and became share- • Most hop gardens are based around Nelson,
But the hop market is currently at a tipping
than 10 times the average poured in, until the industry materials pushed up market darlings. The bubble New hop exporter Hop Revolution Ltd will point, McGlashen says. where the climate is favourable
wage. When the prices house prices in value by burst in 2000-02 and many Craft beer is taking a growing chunk of manage the garden and sell the hops. • Export is 80 per cent international, 20 per cent local
collapsed. A third of the
the beer market, and that’s creating an The US and emerging markets • Crop research and development happens at the
collapsed in 1637, many lines were never built, some 53 per cent. Then the oil of those start-ups failed. Payton says MyFarm raised NZ$18.5 million
unexpected agricultural bonus. Plant & Food Research centre near Nelson
investors were ruined and companies turned out to be crisis hit, immigration Amazon.com and eBay from 52 investors for the venture. The American hop producers have spent the • We have 600 canopy hectares of hops
the Dutch economy was scams, and many families slowed, and house were two of few that The hop plant that’s used as a major minimum buy-in was NZ$100,000. last four or five years planting more than • There are 20 commercial varieties grown in
badly affected. prices fell 40 per cent. recovered. ingredient to create beer is in demand, 2,000 hectares a year of hops, McGlashen New Zealand. Top: Hop production well under way in the top of the South.
lost everything.
both in New Zealand, where there are There was high interest in the offering as says, more than three times the total New Photos: NZ Hops
200 brewers – and worldwide. investors recognised the growth of the craft Zealand amount. This is currently being Above and left: New Zealand hops are in demand worldwide.
56 JUNO | SUMMER 2018 SUMMER 2018 | JUNO 57
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YO U R I N V E S T I N G PERSONAL FINANCE
YO U R I N V E S T I N G
Essential Products of
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Martin Hawes explains how to manage your money now, to help
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Aged 73-100+ Aged 54-72 Essentials
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90 JUNO | AUTUMN 2019 Photo: Craggy Range AUTUMN 2019 | JUNO 91
28 JUNO | WINTER 2019 WINTER 2019 | JUNO 29
YO U R I N V E S T I N G PERSONAL FINANCE
LIFESTYLE
This article was first published in BoardRoom magazine
The Sky is
Not the Limit The
Rocket Lab founder Peter Beck says a successful board of directors
should push a CEO to think big. He asks why people would aim for Portofino
Performs
a million-dollar business when they could build a billion-dollar one.
Kate Geenty investigates.
Ferrari’s new Portofino redefines the convertible experience
with jaw-dropping acceleration and head-turning style, writes
Rocket Lab founder Peter Beck remembers “The definition of success seems to be Brenda Ward.
the reaction he got when he told people he ‘We’re selling in Australia now’. That’s the
wanted to build a billion-dollar company definition of failure.
and build rockets.
“We’re only selling in Australia now, why The little boy peered round his Dad, eyes like On the twisting route through Waiwera to
“I got scepticism about the rockets bit. It’s aren’t we selling in the UK and Europe, and saucers. He couldn’t tear his eyes away from the red Warkworth, north of Auckland, the acceleration is
fair enough that that can sound absurd, but actually, take it a step further and why supercar that was burbling along behind them as astonishing. In auto, it’s more mannered, but always
it shouldn’t sound absurd that you want to aren’t we the most dominant in that they walked on the country lane. pulls enough revs to sing through the corners.
build a billion-dollar company,” he says. particular industry in the entire world?
There’s no doubt about it, driving the Ferrari There are some clever features. If your passenger
Left: Peter Beck says boards can
“That should just be seen as standard. But “As a board, those are the questions that Portofino is going to get you noticed. would like to know your speed and the camber of the
really shape the future of Kiwi
in New Zealand, it’s not standard. really should be asked of senior leadership… businesses.
corner as you wind through it (and who wouldn’t?),
Even if it didn’t have shiny scarlet paintwork, the there’s a passenger read-out.
I won’t go on the board of any company
“If you’re standing out there saying you Top: The Electron rocket is launched throaty roar of its 3.9-litre V8 turbo motor arrived
unless they show me a roadmap towards on the Mahia Peninsula. It also shows the music you’re playing off your phone.
want to build a billion-dollar company, then before it did, soon letting you know it’s there. I defy
a billion-dollar company.”
you’re kind of weird.” anyone not to look around. At last I spot a passing lane and three slow cars
No one could accuse Beck of thinking small. struggling up the hill. I switch lanes and a tap on the
Beck may have once seemed weird, but Get used to it. That kind of attention is part of the
now the Invercargill-born engineer has Rocket Lab is able to put a satellite in space “For me, it wasn’t about the money, it was either come home with a cheque or be run Beck says the US is a country where you can deal when you drive this NZ$375,000 2+2 sportscar. throttle later sees the car just a blur as it accelerates
turned his childhood dreams of conquering using roughly the same amount of fuel as it about who can grow our business the best. out of town.” go and do anything. from 50km/h to 100 in seconds.
The Portofino replaces the California and ushers
space into a commercially viable,
multinational rocket company, he’s being
takes a jetliner to fly between Los Angeles
and San Francisco, and for a fraction of the “My biggest goal From a board perspective, who can we
have on the board to make sure that the
Beck’s first week in Silicon Valley was spent
visiting successful startups. He says being a
“But if we want to compare the cleverest
ideas, then New Zealand punches above
in a new era of convertibles. With the roof on, it’s It’s been clocked accelerating from 0-100km/h in
3.5 seconds, but the joy of the Portofino is that
a sleek coupé-convertiblewith curves and class.
taken seriously.
His number one message to businesses and
cost of traditional launches.
After completing two successful launches
is that all board business succeeds?”
He says Kiwis hoping to follow in Beck’s
New Zealander helped. its weight. We’re just not always great at
commercialising them.”
With the press of a button, the top drops into the
boot cavity, leaving you carefree and with your hair
you don’t need to speed to its maximum speed of
320km/h. Its controlled acceleration is like hitting a
“People tended to bend over backwards,
boards is to think big and go big. of the Electron rocket from the company’s
pad in Mahia Peninsula in May 2017 and
members go and sit footsteps need to take a strategic view of
what they’re trying to achieve and then
because they think you’ve travelled a very, He believes boards can help turn that blowing in the breeze. switch, fun to play with, without the fear of tickets.
Even on this poorly maintained road, there’s hardly
“I think this is one of the things where very long way to get there.” around, and create world-leading businesses. Leaving the Continental Cars Ferrari’s Auckland
New Zealand lets itself down, both from
January 2018, Beck says flights are now fully
commercial. in the bath, or stand work out the best people to help them
achieve that. Beck left town with a signed investment “My biggest goal is that all board members showroom, I immediately find myself having to any vibration and the car stays rock solid on the road.
a company perspective, but also in the merge in dense traffic. Fellow drivers courteously Reluctantly, I return it and walk around the vehicle,
boardroom. The company has a backlog of customers,
including NASA, commercial satellite
in the shower, and “Get on a plane and get over to Silicon
Valley or New York, or the UK, wherever
agreement with Khosla Ventures.
Rocket Lab is now headquartered in the US,
go and sit in the bath, or stand in the shower,
and reflect on why they aren’t asking the big make space for me. checking out the level of luxury I’ve enjoyed. The
seats are finely tailored leather and although they’re
“Where are the board members who are
pushing the chief executives to think much
providers looking to collect weather or
maritime data, internet providers, and
reflect on why they makes the most sense for you, go and get
on the ground,” he says.
but maintains a subsidiary and launch pad
in New Zealand.
questions.
“As board members, are we just sitting here
Idling while waiting for the motorway on-ramp
lights isn’t even a chore. The revs drop but the car
low, it’s easy to slip into the driver’s seat, with wide
doors that don’t get in the way.
bigger? In New Zealand, we get to a certain
size and then it just sort of stops. It just
companies that provide GPS or earth-
imaging services to space.
aren’t asking the big That’s exactly what Beck did back in 2013. Attitude and vision
to be comfortable and worried about the
P&L (profit and loss) this month? Or are we
behaves impeccably.
I ease the car along Auckland’s northern motorway,
Boot space is more generous than you’d expect –
blows my mind.”
Merely looking to dominate the local Don’t follow the money questions.” “I decided we were going to do the
Electron programme, woke up one
Beck says in the US, it’s okay to fail. In fact,
it’s almost expected that a successful chief
actually... really talking strategy and really
setting a vision for the founders or senior
building up to road speed. Using the paddles, the
car switches effortlessly through the seven gears,
there’s room for a couple of bags, even with the roof
stowed, after slipping across a divider.
market, or to cross the Tasman, doesn’t cut Despite Beck’s billion-dollar ambitions, he’s morning, jumped on a plane and went executive will have at least one failure under managers about how we can truly be the always responsive to the lightest blip of the throttle. But let’s not talk practicalities. If you wanted to take a
it for Beck. focused on people, not money, to get there. to America. I gave myself three weeks to their belt. biggest and the best at this in the world?” So much horsepower, so under control. load, you’d use your other car. Right?
38 JUNO | SUMMER 2018 SUMMER 2018 | JUNO 39
96 JUNO | AUTUMN 2019 AUTUMN 2019 | JUNO 97
Media Kit 2019
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Media Kit 2019
JUNO Reader Profiles
JUNO readers are:
65%
71% 90%
35%
male
of readers have household of readers plan to travel
income over $100,000. overseas on holiday each year.
28% 92%
female
18% aged 18-34
plan to buy an
investment property. of readers own their own home.
44% aged 35-54
42% 38%
38%
of readers class their occupations will buy a new car this year.
as business managers, owners
or entrepreneurs.
aged 55+
The Explorer The Entrepreneur The Baby Boomers
AGE 25-32 AGE 32-49 AGE 54-73
Males & females, educated, Males & females, entrepreneurial, Males & female, nonconformists and hard
optimistic, in search of an individualistic, conservative with the workers, big spenders and poor savers.
authentic life money they’ve made In search of a good life
The Explorer craves adventures and The Entrepreneurs struggled to find jobs This is a generation that broke with tradition in
discoveries, preferring to spend money on after college, leading them to venture almost every part of life, and is likely to enter
their desires to visit every continent and travel out on their own. They have ‘money retirement with a powerful voice and a need for
abroad over buying homes and cars. This is to burn’, with the highest personal net recognition. Baby Boomers have discretionary
a generation that is burdened financially by worth, but they are also conservative income and what they spent on essentials, like
student loans or enjoying the freedom that with their money and save more than food and housing, can now include luxuries, like
comes with paying them off. they spend. a larger wardrobe and recreation.
Media Kit 2019
Regional Profiles
3%
WHANGAREI
54%
5%
AUCKLAND
6%
TAURANGA
HAMILTON
2% 2%
HAWKE’S BAY
PALMERSTON NORTH
12%
WELLINGTON
6%
CHRISTCHURCH
5%
DUNEDIN
Media Kit 2019
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