MEDIA KIT 2020 - ABTA Magazine
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2020 MEDIA KIT
Print 1
In May 2018, Waterfront Publishing relaunched ABTA Magazine, the 2
official title for ABTA, the travel association, with an exciting new
design, size, feel and ethos. The magazine forms the centrepiece of a
range of ABTA publications including an ABTA Magazine World Travel
Market special edition; a series of ABTA Magazine destination and trend
supplements; ABTA Golf; ABTA Cruise; and the ABTA Country Guides.
The relaunched magazine, published six times a year, acts as the voice
of the travel industry, providing in-depth features, news, comment,
analysis and interviews. It entertains and informs readers, decoding
complex issues facing the industry in an authoritative and educational
way. Reporting on aviation, entertainment, hotels, cruise, ski, and more,
the magazine covers the breadth of the travel industry. The new-look title
features readers’ letters, an advice column, games and competitions, as
well as dedicated business travel and UK holiday sections. ABTA Magazine
is also available online, bolstered by breaking news, more reactive
comment pieces and longer-form insights.
From frontline agents to boardrooms, ABTA Magazine has a readership
of 20,000. Spanning the travel industry, the magazine is distributed
to travel agents, including homeworkers; tour operators; hoteliers;
airlines; ferry operators; cruise lines; tourist boards; and other travel
industry personnel.
For more information, email info@ABTAmag.com
6 issues
per year 12,833 copies
::::::::::::
ABOUT
ABTA Magazine May ABTA Magazine May
1 2019 cover 2 2019 feautres
Travel agents
Home
Hotels
workers
“ABTA Magazine is
Tour
operators Services/ the voice of the travel
ancillaries industry and critical
4% reading for everyone.
11% All ABTA members from
frontline travel agents, to
8% Tourist
boards senior decision makers up
69%
6% to CEO level, plus large
2% numbers of non ABTA
travel service suppliers
receive a copy. The
distribution is unrivalled”
– Mark Tanzer, chief
executive, ABTA
AUDIENCE
Which holidays have you sold in the last 6 months?
80%
0%
Luxury Safari Domestic City Break Family Adventure Self drive Beach Coach Rail Other
90% Travel agents: what regions do you specialise in?
0%
UK & Europe Asia Africa Middle East N. America S. America Caribbean Polar Regions
Travel agents, have you sold a UK hotel stay in London in the If yes, did it involve a theatre show?
last six months?
Yes – 77.5% Yes – 50%
TRAVEL AGENT AUDIENCE
How old are your typical clients? Why do you read ABTA Magazine? (Tick all that apply)
Useful selling advice – 76%
40%
Inspirational features – 57%
News that keeps me up to date – 79%
Competitions – 53%
Updates on ABTA – 52%
0%
23-38 39-54 55-75 Business travel – 11%
When do you read ABTA Magazine? Digital reach
While commuting – 7% On top of the print
edition, 55% of
During office hours or lunch break – 60% readers also read
ABTA Magazine on
After work (at home or otherwise) – 32%
desktop or mobile
Travel agents: Has the information in
ABTA magazine helped you make a sale? YES 77.5%
TRAVEL AGENT AUDIENCE
3
4
5
Digital
ABTAmag.com is the new home of ABTA Magazine. The website hosts
digital versions of the bi-monthly magazines, and also features additional
news, comment and analysis.
The website will host ABTA Golf, the ABTA Country Guides and other
associated publications.
ABTAmag.com October ABTA Magazine on tablet ABTAmag.com
3 2019 homepage 4 5 on smartphone
2020 dates
PRINT CREATIVE
ISSUE ARRIVES
DEADLINE DEADLINE
January January 2 December 20 December 18
ABTA Magazine is published six times a year. The
magazine is the centrepiece of a range of ABTA ABTA Golf January 2 December 20 December 18
publications including an ABTA Magazine World Travel
Market special edition; a series of ABTA Magazine
destination and trend supplements; ABTA Golf; the March March 2 February 24 February 21
ABTA Country Guides and ABTA Cruise.
Country Guides March 13 February 28 February 26
May May 1 April 24 April 22
July July 1 June 25 June 23
September September 1 August 25 August 21
November November 2 October 23 October 21
WTM Special November 2 October 26 October 23
January 2021 January 4 December 21 December 18
EDITORIAL CALENDAR
PAGE ADVERTS SPECIALS
Quarter-page £1,750 Insert POA
Half-page £2,500 Cover wrap £18,000
Full page run of book £3,500
Double-page spread (DPS) £6,000 DIGITAL
Inside front cover £5,000 E-shot £3,000
Inside front cover DPS £6,500 Online advertorial £2,500
Back cover £8,000 Leaderboard £1,000 per month
Skyscraper £750 per month
ADVERTORIAL Square £500 per month
Full page run of book £5,000
10% discount for five or more issues
Double-page spread (DPS) £7,000 15% discount for eight or more issues
Specifications
Artwork to be supplied to the following specifications as a high-res PDF: Please send files to your sales contact and info@ABTAmag.com. Hard
Single page: 200x265mm + 3mm bleed on all edges proofs are not needed.
Double page: 400x265mm + 3mm bleed on all edges
No type should appear within 5mm either side of gutter on a spread
For advertising terms and conditions, see waterfront-publishing.com/
Images to be supplied as 300dpi CMYK jpgs or tifs advertising-tandcs; for digital specifications, please email your sales
Logos and other vector artwork supplied as EPS files contact and info@ABTAmag.com
RATES & SPECIFICATIONS
ABTA Country Guides destinations – including those that make ABTA’s prestigious Travel
Trends list – meaning travel agents and tour operators have the ultimate
resource readily to hand whenever they need it.
The ABTA Country Guides are must-have directories for anyone working
in the travel industry. Published in February 2019, the Country Guides
are divided into five issues: UK & Europe; Middle East & Africa; Asia ABTA Magazine guides
& Australia; The Americas & Caribbean; ABTA Members & Partners
– giving detailed information on almost 200 destinations around the Waterfront Publishing creates dedicated trend and destination guides
world. The guides feature key statistics for tourism professionals, distributed within ABTA Magazine. These supplements will delve deep
suggested itineraries and must see sights in the world’s most exciting into a region or sector of the travel instury, to give readers a greater
understanding. For information, email info@ABTAmag.com
WIDER PORTFOLIO
ABTA Magazine is created by Waterfront Publishing
Waterfront Publishing Limited
12-18 Hoxton Street,
London, N1 6NG
info@ABTAmag.com
020 3865 9360
For advertising inquiries, please contact:
Bryan Johnson Rory Collins
Senior sales manager Sales manager
bryan@waterfront-publishing.com rory@waterfront-publishing.com
020 3865 9338 020 3950 4815
075 3270 9734 073 6522 5027
For contract publishing inquiries, please email
info@waterfront-publishing.com
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