Media Kit 2018 - NEU - Mensch & Büro
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IN COOPERATION WITH
Media Kit 2018
NEU
Contacts
Content Page
Media Brand 4
Editorial Schedule 6
Testimonials 9
Print 11 Stefanie Murr Petra Wehinger Cornelia Huth-Neumann
Phone +49 711 7594-364 Phone +49 711 7594-404 Phone +49 711 7594-372
Online | Digital | Mobile 18 stefanie.murr@konradin.de petra.wehinger@konradin.de c.huth-neumann@konradin.de
Events 22 Your expert for: Your expert for: Your expert for:
Outdoor facilities, Floors, kitchens, lamps, furniture Office furniture, heating,
Cross-Media 27 non-German speaking countries, fittings, furniture components, industrial flooring, ventilation,
software, solar protection surfaces, sanitary, textiles, home furniture, sanitary, (under
furniture plasters), technical building
equipment
Rate Card No. 59
You can find our terms and conditions
online at www.konradin.de.
Alternatively, you can ask us to
send them to you.
Marion Hinze Norbert Lichters Petra Breuer
Phone +49 711 7594-340 Phone +49 711 7594-381 Order Management
Konradin Medien GmbH marion.hinze@konradin.de norbert.lichters@konradin.de
Ernst-Mey-Straße 8 Phone +49 711 7594-312
70771 Leinfelden-Echterdingen Your expert for: Your expert for: petra.breuer@konradin.de
Germany Drives, construction materials, Acoustics, automotive,
Fax Advertising Dept. fittings, drainage, paints, fire prevention, timber
+49 711 7594-1404 windows, building envelope construction, shopfitting and
(glass, fassade, roof etc.), gates, trade show stand construc-
doors tion, thermal insulation
2
1 Portrait
01 Title: md INTERIOR DESIGN ARCHITECTURE + md Office
Germany € 154.80
02 In brief: Abroad € 164.40
Retail price € 13.00
md is the international platform for high-quality interior design and
sophisticated furniture. Clearly-structured and with an ambitious outfit. 08 Organ: —
In every issue, md publishes journalistically serious specialist articles, all 09 Media partner: —
individually researched and exclusively written. Hands-on and at the same time
an out-of-the-box thinker, with the interfaces from interior design to architec-
ture and design.
10 Publishing house: Konradin Medien GmbH
In a perfectly harmonised cross-media brand family, interior designers, architects,
furnishings and office planners and specialist office equipment retailers are 11 Publisher: Katja Kohlhammer
informed, tailored to the target group, about market-relevant topics. With
projects, products, space solutions, in-depth articles for professionals, inteviews 12 Advertising: Petra Wehinger
and design solutions. petra.wehinger@konradin.de
Including four special issues titled md Office, md is published 12 times a year
- always at the start of the month. Selective, credible and with strong opinions. 13 Editorial: Susanne Tamborini-Liebenberg
Phone +49 711 7594-288
03 Target group: susanne.tamborini@konradin.de
Everyone involved in planning and furnishing interiors: interior designers,
architects, designers, interior fitters and premium dealers, Gabriele Benitz
office fitters, office planners, purchasers, HR managers and facility managers Phone +49 711 7594-384
gabriele.benitz@konradin.de
04 Frequency: 12 x per year (8 x md + 4 x md Office)
Alexander Kuckuk
05 Magazine format: DIN A4 Phone +49 711 7594-352
alexander.kuckuk@konradin.de
06 Year of publication: 64th year 2018
Katharina Feuer
Phone +49 711 7594-423
07 Price: Annual subscription: katharina.feuer@konradin.de
Marie-Luise Mugrauer
Phone +49 711 7594-267
marie-luise.mugrauer@konradin.de
3
Media Brand www.architektur.konradin.de/md
The md brand family – international platform for high-class interior design and contract furniture
The magazine The newsletter
Unique source of inspiration for all With selected topics and relevant news
professionals who plan, construct and from the industry. Opening rate of up
furnish. to 40%. Sent out to md readers every
month.
The content: More than 9,500 highly relevant
qualified and sophisticated recipients.
With target-group-specific practical
examples, products and design
solutions in the functional context.
The audience:
the most important multipliers
Professional planners, interior
architects and architects, interior
planners, designers as well as
upscale German furnishing shops.
Individualised concepts and
tailor-made solutions
Events, media partnerships, corporate
publishing (e.g. customer magazines
and reference brochures), lead
generation etc.
www.md-mag.com Our media services are made-to-mea-
Latest news, events, sure. As specialists in architecture, we
jobs, Young Talents including have a direct line to your target groups!
Projekt-Forum.
Do you have an idea for a concept?
Contact us!
4
Media Brand www.architektur.konradin.de/md
Four issues of md Office The Mensch & Büro newsletter
in cooperation with Mensch&Büro The information in the newsletter
2018 in February, May, August and complements that in the magazine.
October. The focus is on products and The Mensch&Büro newsletter is
room solutions from the office published twice monthly. The first
furniture sector, supplemented with newsletter contains interesting project
specialist articles, interviews and trends examples, studies from the office
in ergonomics. environment, compiled by the editors.
The second newsletter each month is
reserved for news from the office
furniture industry.
Advanced training
offers training courses and events to
equip participants with in-depth
www.menschundbuero.de knowledge and insights into the
Information platform with the latest world of office planning, office
news from the office furniture sector, furniture and ergonomics.
trade-fair and seminar dates, job offers
and product innovations. Here network partners can learn about
real-world product applications.
See page 21 for further details.
5
Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue Fairs Lead story Fair calendar
Events Subject to change
Trade fair special Inhouse
01/2018 imm, Heimtextil, Maison&Objet Cosy home atmosphere close to the floor,
January
Heimtextil, Frankfurt, 09. – 12.01.
“materially” and set in light Domotex, Hanover, 12. – 15.01.
Publication date: 05.01.2018
Deubaukom, Essen, 10. – 13.01.
Advertising deadline: 08.12.2017 Kitchen World Swissbau, 16. – 20.01.
Editorial deadline: 23.11.2017 Kitchen free for cool furnishing features Maison et Objet, Paris, 19. – 23.01.
Christmasworld, Frankfurt, 26. – 30.01.
02/2018 md Office Trade fair special
INservFM, Frankfurt
Digitalisation of the working world
Is office furniture still needed?
Paperworld, Frankfurt, 27. – 30.01.
February
Publication date: 08.02.2018
Optic and haptics blickfang, Hamburg, 02. – 04.02.
Advertising deadline: 16.01.2018
On ceilings, walls, floors ZOW, Bad Salzuflen 06. – 08.02.
Editorial deadline: 03.01.2018
Stockholm Furniture Fair,
Stockholm, 06. – 10.02.
03/2018 Trade fair special
light + building
Hotel visions
Individuality versus chain
Ambiente, Frankfurt, 09. – 13.02.
R+T, Stuttgart, 27.02. – 03.03.
Publication date: 02.03.2018 INservFM, Frankfurt, 27.02 – 01.03.
Smart Home
Advertising deadline: 07.02.2018
Sanitary, switches, light – March
Editorial deadline: 25.01.2018
status quo networked house blickfang, Stuttgart, 16. – 18.03.
Light + Building, Frankfurt, 18. – 23.03.
04/2018 Trade fair special
iSaloni und Eurocucina
Ci vediamo a Milano
Mobili, cucine e bagni – showcases the
April
international design world
Publication date: 29.03.2018 Workspace Expo, Paris, 10. – 12.04.
Advertising deadline: 06.03.2018 IFH/Intherm, Nürnberg 10. – 13.04.
Revolution 3D-printing
Editorial deadline: 20.02.2018 Salone Internazionale del Mobile,
Opportunities for the interior
Milan, 17. – 22.04.
Hannover Messe,
Design and construction
Hanover, 23. – 27.04.
Innovative furniture copmponents and surfaces
in every issue: universities, design collections, Letter from, Smart materials, Green, Spot on, Young talents, Designer chat
6
Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue Fairs Lead story Fair calendar
Events Subject to change
05/2018 md Office Co-working, Team-working, Home-working
Which form of working and when?
May
blickfang, Basel, 04. – 06.05.
Publication date: 30.04.2018
Advertising deadline: 05.04.2018 Technical light June
Editorial deadline: 22.03.2018 The right light is a part of healthy workplaces Eunique, Karlsruhe, 08. – 10.06.
Tendence, Frankfurt, 30.06. – 03.07.
Conferencing
Tables, chairs, technical equipment
06/2018 Dream world hotel
Whether bar or bath – materials determine the
health spa factor
Publication date: 04.06.2018
Advertising deadline: 04.05.2018
A good nose
Editorial deadline: 19.04.2018
Olfactory design – attractive or repulsive?
Retail
07/2018 Augmented reality is changing retail
Publication date: 03.07.2018 Hoe does one steer the shopping experience?
Advertising deadline: 08.06.2018 Light, floor and colour for shops
Editorial deadline: 25.05.2018
08/2018 md Office Learning center
Schools and libraries
Publication date: 03.08.2018
Ergonomic fundamentals
Advertising deadline: 11.07.2018
Working healthily: furniture, light,
Editorial deadline: 27.06.2018
climate, acoustics
Working and home worlds are merging
Solitary, furnishing and space systems
in every issue: universities, design collections Letter from, Smart materials, Green, Spot on, Young talents, Designer chat
7
Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue Fairs Lead story Fair calendar
Events Subject to change
09/2018 Trade fair special
area 30 und Küchenmeile
Kitchen & connectivity
Everybody is networked with everybody
September
area 30, Löhne, 15. – 20.09.
Publication date: 31.08.2018 CERSAIE, Bologna
Health Spa in hotels Maison et Objet, Paris
Advertising deadline: 08.08.2018
Rooms providing a high-quality stay
Editorial deadline: 25.07.2018
October
10/2018 md Office Trade fair special
Orgatec
Culture @ work
Technologically, socially and culturally changing
Biennale Interieur,
Kortrijk, 18. – 22.10.
working worlds glasstec, Düsseldorf, 23. – 26.10.
Publication date: 01.10.2018
Advertising deadline: 06.09.2018 ORGATEC, Cologne, 23. – 27.10.
Work on the go! Designer´s Open, Leipzig 26. – 28-10.
Editorial deadline: 23.08.2018
Delimitation of the spatial and time aspects of
work November
architect@work,
Pssssssssssssssssst! Berlin, 07. – 08.11.
Acoustical solutions for people plagued by noise blickfang,
Zürich, 09. – 11.11.
11/2018 Hospitality
Which control elements do guests expect? December
Publication date: 06.11.2018 architect@work,
Modern lighting Stuttgart, 05. – 06.12.
Advertising deadline: 11.10.2018
Technology and material determine light
Editorial deadline: 25.09.2018
January 2019
Intelligent glass BAU, Munich, 14. – 19.01.
Glass can do more than just being transparent imm, Cologne 14. – 20.01.
Other dates on request.
12/2018 Trade fair special
architect@work
Interiors & sustainability
Upcycling instead of recycling or how durable do
we really want things to be?
Publication date: 05.12.2018
Advertising deadline: 12.11.2018
Open the door!
Editorial deadline: 29.10.2018
Doors and their locking systems
in every issue: universities, design collections, Letter from, Smart materials, Green, Spot on, Young talents, Designer chat
8
Print www.architektur.konradin.de/print
76%
Print of professional decision-makers agree: “By regularly
advertising in the trade press, a company
THE BENEFITS shows that it is an important player in the market.”
Easy to arrange, high level of trust in the medium, (2017 B2B decision-maker analysis, German trade press)
guaranteed coverage, feel of paper conveys sense of quality.
Studies show that readers search for the following specialist information in print ADVERTISEMENTS
publications: technical data, product information & prices, regulations &
statutory requirements, latest developments & trends, past projects, company
ARE RECOMMEN-
data, analyses & opinions. DATIONS.
A MUST FOR … FOR READERS AND
Enhancing your image: by advertising in print, you show that you are a
pro-active & relevant player in the market. Highlight your position in the market! ADVERTISERS
Growing your business: a print advertisement gives readers more confidence ALIKE
in choosing your product, and helps establish new products on the market.
Showcase your solutions and expertise.
9
Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Ads: Standard formats
Formats Basic 2-colour 3-colour 4-colour Bleed Formats: width x height in mm
rates surcharge Trim: add 3 mm to each side
b/w Surcharge Total Surcharge Total Surcharge Total
rates 2c rates 3c rates 4c Type area Trimmed
1/1 page 4,600.00 640.00 5,240.00 1,280.00 5,880.00 1,920.00 6,520.00 460.00 188 x 270 210 x 297
1/2 page 2,440.00 460.00 2,900.00 920.00 3,360.00 1,380.00 3,820.00 244.00 land. 4col 188 x 133 210 x 150
port. 2col 92 x 270 103 x 297
1/3 page 2,080.00 290.00 2,370.00 580.00 2,660.00 870.00 2,950.00 208.00 land. 4col 188 x 88 210 x 105
port. 60 x 270 71 x 297
1/4 page 1,450.00 240.00 1,690.00 480.00 1,930.00 720.00 2,170.00 145.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150
port. 1col 44 x 270 55 x 297
1/8 page 740.00 120.00 860.00 240.00 980.00 360.00 1,100.00 – land. 4col 188 x 32
2col 92 x 65
port. 1col 44 x 133
Classified ads • Job ads, offers to act as representative offices, tenders, competitions, miscellaneous – width: 44 mm, price per mm for b/w: 3.90
• Jobs sought, width: 44 mm, b/w, price per mm: 1.95
• Box number charge incl. postage charge for responses: 17.00
Trade partner entries Partners for office planning Partners for office furnishings
• Main entry: 140.00 € p/year • Main entry: 400.00 € p/year
• Every additional entry: 96.00 € p/year • Every additional entry: 200.00 € p/year
Special positions, availability of cover pages and other formats on request.
10Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Special advertising - Advertorials
An exclusive opportunity to present products and brands. Examples:
In md INTERIOR DESIGN ARCHITECTURE’s “Look & Feel” in collabora-
tion with the editorial staff.
• You supply the text and images
• We do the designing and publishing
MD_interior design architecture/OF3/2017/Druckstruktur_MD - Seite 63 CSARO - 18.07.2017 13:26
Promotion
Im Büro zuhause
Tauko
Formats No. of Text size Prices*, 4c
images
2/1 pages 6-8 3,500 8,500.00 Tauko zeichnet sich durch weiche, angenehm anzusehende,
organische Formen und den Einsatz qualitativ hochwertiger
Holzelemente aus. Die Beine sind in Buche und Eichenholz er-
hältlich und sind dadurch zu vielen verschiedenen Holzmöbeln
characters
kombinierbar. Die Stühle verfügen über eine untypische Form
des Sitzes, der aus zwei an der Unterseite unverbundenen
Hälften besteht. Im Ergebnis erhalten wir einen interessanten
ästhetischen Effekt und vollen Sitzkomfort dank entsprechend
profilierter Linie der Sitzschale.
Die umfangreiche Abschlusslinie und die neue trendsetzende
Farbgebung der Stühle und Tische bewirken, dass diese ideal
sowohl für Büros, Cafés und Hotels geeignet sind. Durch
die Modularität der Tische kann Tauko in Konferenz- oder
1/1 pages 4-5 1,600 5,000.00
Schulungssälen eingesetzt werden.
„Das klassische Erscheinungsbild eines Büros aufzubrechen und
Büromöbeln die Gemütlichkeit eines Wohnzimmers oder Cafés zu
verleihen, sind die größten Herausforderungen für viele neue
Designer. Ich denke, dass der Trend, die häusliche Atmosphäre des
characters
Home Office auf das Firmenbüro zu übertragen, eine der
bedeutendsten Richtungen für die Zukunft ist.“
Designer Mac Stopa
Kontaktdaten:
NOWY STYL GmbH
Jubatus-Allee 1
92263 Ebermannsdorf
Tel. +49 (0)94 38 949 0
1/2 pages 1-4 700-800 2,900.00 www.nowystylgroup.de
characters
*without further discounts further information on request
11Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Special ad formats Discounts:
Formats Details Prices incl. share of postage Technical details Discount scale for bulk ordering of print ads and
bound inserts approved within 12-month period
(advertising year). Discounts not available on colour
Bound inserts
80–134 gsm 135–180 gsm Delivery quantity: and bleed surcharges, loose inserts, or any special ad
1 leaf = 2 pages 4,750.00 5,460.00 12,400 copies formats. Insert discounts: 1 leaf = 1/1 page
2 leaves = 4 pages 8,150.00 9,370.00 Must accompany all
copies Frequency Volume
Size (untrimmed):
216 x 305 mm 3 ads 5% 2 pages 5%
Prices for 180 gsm on request.
9 ads 12.5% 8 pages 15%
Tip-ons on advertisements In addition to carrying ad/ Delivery quantity:
or bound inserts bound inserts 12,000 copies 12 ads 15% 12 pages 20%
Must accompany all 15 ads 20% 15 pages 25%
Postcards 61.00 per thousand copies
plus gluing: 20 ads 25% 18 pages 30%
37.00 per 1,000 automated/ Others, e.g.: product
74.00 per 1,000 manual samples, booklets on Ask about our combined discounts!
request.
Approval and confirmation by the publisher is subject
Loose inserts to submission of a binding sample. Difficulties arising
up to 25 g 240.00 per thousand Delivery quantity: during processing and any additional work (e.g.
up to 30 g 264.00 per thousand 12,00 copies folding/gluing) will be charged for separately.
up to 35 g 288.00 per thousand Partial print run
up to 40 g 312.00 per thousand on request. Contact for submission of files and technical
up to 45 g 336.00 per thousand details: petra.breuer@konradin.de
up to 50 g 350.00 per thousand Max. format:
200 x 290 mm (w x h)
Putting more on the page
A small, glued-on flyer has a neat appeal to it and a large one offers lots of additional space for content.
Creativity is everything – thinking out of the box when designing your ads will be rewarded with more attention.
Our tip: Inserts and tip-ons with special effects
Personalised postcards surprise readers with their names, pop-ups with fun factor are genuine eye-catchers.
12Rate Card | Technical Requirements for Ad Specials www.architektur.konradin.de/print
(Prices valid as of 01.10.2017, in €, plus VAT)
Tip-ons Bound insert: fold (gutter)
Possible with perfect binding. 5 mm
Prices Delivery untrimmed, 4-sided 6
Plus cost of carrier advertisement or bound insert trim layout diagram:
297 mm trimmed
297 mm trimmed
305 mm untrimmed
305 mm untrimmed
Per thousand copies, including postage costs, plus gluing costs
216 mm 210 mm
Postcard 61.00 Gluing costs: untrimmed trimmed
By machine 37.00 per thousand.
Required Machine gluing requires gluing edge parallel to
quantity: 12,500 cop. binding edge, a min. 10 mm and a max. 70 mm 3 mm
from the binding edge. Height may vary. 3 mm cutting edge 3 mm each 3
432 mm
In other cases, including angled positioning:
Manual gluing 74.00 per thousand. fold (gutter) fold (gutter) fold
5 mm 5 mm
Other advertising Gluing costs: 4-sided 6-sided
materials, e.g. booklet, CD, On request on submission of sample forming basis
297 mm trimmed
297 mm trimmed
305 mm untrimmed
305 mm untrimmed
sample are priced as loose of contract.
inserts.
Required quantity: on Gluing requires gluing edge parallel to binding
216 mmedge, 210 mm 216 mm 209 mm 195 mm
request a min. 10 mm and a max. 70 mm from the binding
untrimmed trimmed untrimmed
edge. Height may vary.
210 mm 206 mm 195 mm
trimmed
Position deviations amounting to 1-2 mm for glued products may occur due to
3 mm 3 mm
technical reasons. 3 mm cutting edge 3 mm each 3 mm cutting edge 3 mm each
432 mm 620 mm
Delivery of ad specials
adhesive edge
Delivery note for Addressed to "md", issue (no.),
ad specials: euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)
Delivery address for Delivery at advertiser's expense to Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-
70 mm bound and glued inserts: Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. – 6:00 p.m.
Delivery at advertiser's expense to Lettershop & Mailservice GmbH, Steinbeisstraße 16, 70736
Delivery address for
Insertion direction Fellbach, Germany. Delivery times: Monday to Thursday 08:00 a.m. – 5:00 p.m., Friday 08:00 a.m. –
Insertion direction loose inserts:
4:00 p.m.
13Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
“AD specials in magazines are well received by the readership and can considerably boost your
campaign‘s advertising impact.”
Magazine belly bands Bookmarks – Inside covers 2. Inside cover with gatefold on Advertorials
The belly band is a genuine a creative ace up your sleeve! with gatefold left-hand side (spreading over 3 Advertorials are a mix of
eye-catcher, as no reader can How about event-oriented An inside cover with gatefold pages) advertisement and editorial
escape it. marketing, such as a combines a multitude of Calculation: 3/1 pages 4c (no content. The page can be
bookmark serving as free benefits: top positioning, more positioning surcharge applied designed according to your
Calculation: 1/1 page 4c trade-show pass? Or a post-it attention, more content and to 2nd inside cover page) requests. Possible contents:
Price includes advertising rate as reminder? Or a scratch- more advertisement. detailed information on the
plus wrapping for delivery card? 2. Inside cover with french door product or a presentation of
with finished belly band (spread over 3 pages) the corporate philosophy,
(production costs such as Individual quotation and price Calculation: 3/1 pages 4c (no designed in line with the look
print, processing and gluing on request. positioning surcharge applied and feel of md.
not included). Alternatively available with to 2nd inside cover page)
carrier page 1/1 page 4c.
3. Inside cover with gatefold on More information
right-hand side (spreading over see page 13.
3 pages)
Calculation: 3/1 pages 4c (no
Prices on request positioning surcharge applied
to 2nd inside cover page)
142 Circulation Analysis | Receiver Structure
01 Audited by:
02 Circulation analysis:
Print run: 11,750 19%
Total circulation
print + digital dispatch
24,000
Designers 40%
Interior
Total circulation: 23,932
designers,
Paid circulation: 20,956 planners,
• Subscription copies: 2,307
furnishers
• Retail sales:
• Other sales:
8
18,641 26%
Architects,
Complimentary copies: 2,976
Remaining/file copies: – object and
Remission: 649 office planners
md Office
Subscription circulation 2,913
10%
retailers
5% Other
creative professions,
interior fitters
md is a catalyst and source of inspiration for everyone involved in planning and
furnishing.
15Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil
Online | Digital | Mobile
The benefits
Speed, flexibility, large coverage, good price-performance ratio.
• Online advertising is effective even if it is not clicked on – and it remains
effective for a long time.
• More than 50% of German Internet users perceive banner campaigns not
as advertising, but as a source of information
A must for…
Making contact: quickly and simply send out your news, such as announcements,
invitations and information about promotions, to a wide audience.
Enhancing your image: benefit from low-cost exposure for your brand over
long periods, e.g. in the lead-up to trade fairs and company anniversaries.
The perfect match: Profile entry (12 months) PR package (12 months)
a PR partnership with 3,500 characters of text, 850.00 3 communications 500.00
S
logo, images, links,
• Communicate with your target group on an editorial level keywords etc. + M 7 communications 900.00
• Take advantage of our coverage by placing references, product
solutions and industry news quickly and easily L 16 communications 1,900.00
• All communications will be published automatically in the next
newsletter. XL Unlimited comm. 3,800.00
16Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.md-mag.com
Website Advertising form Position Desktop Mobile Mobile Preise
www.md-mag.com Desktop and tablet Size in pixel (B x H) position Size in pixel pro Woche
smartphone (B x H)
Large Leaderboard 970 x 90 Mobile 360.00
Leaderboard
Content Ad
6:1
Skyscraper 300 x 50
Leaderboard 728 x 90 Mobile 280.00
Content Ad
6:1
Medium
Rectangle
300 x 50
Skyscraper 120 x 600 or Mobile 280.00
160 x 600 (Wide) Content Ad
6:1
300 x 50
Hockeystick or 728/970 x 90 and Mobile 360.00
Wallpaper with 120/160 x 600 Content Ad
Web page incl. all sub-pages for a maximum of
background colour* *Please specify 4:1
3 adverts in rotation
background colour as a 300 x 75
HEX code
Discounts in weeks:
from 6 = 5%
from 12 = 10% Billboard 970 x 250 Mobile 450.00
from 18 = 15% Content Ad
from 24 = 20% 4:1
300 x 75
Submission of files:
Medium Rectangle 300 x 250 Mobile Medium 280.00
7 days before start of campaign by email to
on all pages Rectangle
auftragsmanagement@konradin.de
1:1
File formats GIF, JPG, HTML 5 (responsive),
300 x 250
Redirect (file size max. 80 KB). HTML5 and
Redirect - please attach HTTPS-conform. File Video Ad 300 x 250 Mobile Medium 360.00
format video ad: MPEG4 Rectangle
(file size max. 30 MB). 1:1
300 x 250
17Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil
Newsletter Editorial newsletter Pixels Price
1 x per month (width x height) per issue
Text/image ad (300 characters) 200 x 150 990.00
Skyscraper 120 / 160 x 600 600.00
Fullbanner Premium 590 x 100 700.00
Fullbanner 590 x 100 500.00
Editorial newsletter Pixels Price
2 x per month (width x height) per issue
Text/image ad (300 characters) 200 x 150 990.00
Skyscraper 120 / 160 x 600 600.00
Fullbanner Premium 590 x 100 700.00
Fullbanner 590 x 100 500.00
Exklusive newsletter Recipients Price
per issue
Subscribers to / 9.500 / 3.500 4.300.00
Other target groups of the Konradin architecture brand network
“Architects/planners” 37,100 6.200.00
“Architects/planners/interior designers” 43,300 7.700.00
“Architecture/construction in general” 50,800 9.200.00
Submission of files:
7 days before date of dispatch by email to auftragsmanagement@konradin.de
Formats: GIF, JPG, (DOC additionally for text/screen display), tracking code is
possible, tracking bugs are not inserted. (File size max. 60 KB). For animated GIF files,
only the first frame is shown in the e-mail.
18Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil
Professional information platform Your microsite at www.menschundbuero.de
for architects, interior architects, office planners and furnishers, includes:
facility managers and purchasers • Manufacturer profile
• PR communications/references
• Catalogue service
• Newsletter articles
• Editorial contributions
Book your profile entry at menschundbuero.de and select the relevant
services for your company:
Profile entry (12 months) Catalogue service (12 months)
500 characters, company Online 700.00
profile, logo, images, links, 850.00
keywords etc. Online + print 1,200.00
Online + print + M & B
newsletter 1,590.00
PR package (12 months) Editorial contributions**
S 3 communications* 500.00 On request, we can position all
editorial contributions published in
• Communicate with your target group on an editorial level M 7 communications* 900.00 Mensch&Büro from 2016 on your
• Present your references, product solutions and industry news microsite in the portal
L 16 communications* 1,900.00
• Benefit from cross-media distribution of your high-quality catalogues
Unlimited comm. 3,800.00 Annual price 1,900.00
• The portal is linked to the arcguide.de portal, resulting in additional contact XL
opportunities for you
* includes dispatch with Mensch&Büro industry newsletter
** only bookable in connection with a new or existing profile entry
19Events www.architektur.konradin.de/veranstaltungen
Events
The advantages
Greatest closeness to the target group, strong customer loyalty, intensive con-
tacts in a short space of time. Experiencing things together anchors your brand in
the minds of new and existing customers.
A must for…
Contact goals: bond your target group by means of an emotional experience.
Make long term use of the contacts won to increase sales.
Image goals: network with your target group.
Establish your brand in a pleasant and inspiring atmosphere as a contact partner
for the future. Increase people’s awareness of your brand.
THOUGHT-PRO-
VOKING CONTENTS
HIG-CLASS
SETTING
Individual events
with md as a media partner
Let us tailor your own customer event and at the same time profit from the brand
presence of our editorial departments. We offer:
• Conception and organisation
• Applying for so-called “vocational training points”
• Comprehensive on-site assistance
• Clever cross-media campaign (BEFORE-DURING-AFTER)
• Bonus when integrating our media brands
Just get in touch. We’d be very happy to advise you.
20Events (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/veranstaltungen
Events 2018
• Trade event - “Akustik und Büro” in the designpost,
Cologne on 22.10.2018. Organised by “Materialplat-
tform”, a md and raumprobe cooperation.
• Trade event
“Mit allen Sinnen” – Touch | Sight | Smell | Taste |
Hearing on the 21.06.2018 at the “Haus der
Architekten”, Stuttgart with the branding
“Materialplattform md” and “raumprobe”
• Event series - “Inspired by...” organised by the
cooperating partners, md and InteriorPark
Further details upon request or at
www.architektur.konradin.de/veranstaltungen/
md-fachveranstaltungen/
21Special publication md www.architektur.konradin.de/print/md/md-specials
ORGATEC Special
with news and trends
ORGATEC Special is published extra for the trade fair An ideal communication platform for your
by the md INTERIOR DESIGN ARCHITECTURE products. The editorial expertise stands for top
magazine. quality content and will take a look at topics
critcally and in detail from a number of angles.
It contains all the most important information and
topics to do with Orgatec - the leading international As a supplement in db deutsche bauzeitung
trade fair -, interviews, specialist reports, products, 10/2018, the special edition reaches all the
trends and a whole lot more. important architects, whether they work as
consultants or plan office projects.
Format: 199 x 250 mm + 3 mm bleed
Pages: 48 + 4
Print run: 20,000 copies
Published on: 05.10.2018
MB_Mensch&Büro/P1/2016/Druckstruktur_MB - Seite 19 CSARO - 10.10.2016 15:21
PRODUCTS
Combinations* Price
Überzeugend anders
’Primacoustic‘ und ’Terzacoustic‘,
die zweite Generation von trans-
parenten, schallabsorbierenden
Stoffen zeichnet sich durch eine
matte Optik aus. Dafür sorgt ein
1/1 page md 10.2018 plus
Foliengarn, das den bisherigen tech-
nisch bedingten Glanz eliminiert.
7,900.00
Die Schallabsorptionswerte konnten
dabei hoch gehalten werden.
1/1 page Special
Halle 11.2, C029-D028
■ www.creationbaumann.com
3D-Druck im Möbelbau
Ein Material, das zu 100 Prozent
1/1 page md 10.2018 plus
recycelbar ist, eine abfallfreie Pro-
Limited to 20 manufacturers
duktion und eine Formensprache,
die erst durch das Herstellungsver-
fahren des 3D-Drucks möglich wird
1/1 page Special plus
– der von Thorsten Franck für und
mit Wilkhahn entwickelte ’Prints-
8,700.00
tool‘ ist zukunftsweisend.
Halle 6.1, B088-C089
1 x text-image advert in Orgatec
■ www.wilkhahn.com
Secure your advertising page and book right away
Newsletter
Anpassungsfähig
Im Zentrum der Bürodrehstuhlreihe
1/1 page db issue 2018 of your
’Lordo flex‘ von Martin Ballendat
steht die flexibel gelagerte Rücken-
11,700.00
lehne. Sie stützt den Körper des
Besitzers während des gesamten
choice plus 1/1 page Special
Bewegungsablaufs mit gleich-
mäßiger Druckverteilung ab. Für
Dauphin HumanDesign Group.
Halle 8.1, B028-C031
■ www.dauphin-group.com
*only 1/1 pages available. Other formats upon request.
MENSCH & BÜRO Special 19
22Cross-Media www.architektur.konradin.de
All Konradin Architecture channels at a glance
Print Trade magazines
Advertise your Advertisements
products and Inserts
references Advertorials
Special ad formats
across all Konradin
Architecture channels
Online architecture channel PR partnerships
Display ads
Editorial newsletters
Exclusive newsletters
and much more
Corporate Konradin relations
Media Services Customer magazines, print newsletter
Online magazines, e-books
Events
and much more
Events Events organized by our Presentation of new products Architecture on the road Benefit from our
trade magazines and references Reader trips |
Theme-related events: Product-related events: manufakTOUR competence and
Colour | Haptics | Light | Acoustics db Ortstermin | bba Technik vor Ort Trade-show tours our unique network
db Sufficiency Congress and more Competitions and more and more
of media to reach
architects, civil engi-
Extras Lead generation Further offers neers, interior architects
Surveys/prize draws Print
Address rental Market research and designers
Webinars/web conferencing
23A strong
brand network
Communicating to architects, civil engineers and
designers: our entire range of media at a glance:
arcguide.de menschundbuero.de architektur.konradin.de
Konradin Media Group Services:
is one of the largest providers of specialist information Market research and market analysis
in the German-speaking world. Its portfolio comprises Corporate media services − 100% customised: konradin-relations.de
some 50 specialist media and science magazines, Printing specialists: konradinheckel.de, konradin-printshop.de
online portals, and events series.
Learn more at: www.konradin.deYou can also read
