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No. 02 | Valid from 1 October 2019
MEDIA
KIT
2020
WIN-Verlag GmbH & Co. KG
Media Kit 2020 Bauen aktuell 1
ers,
dia plann ROI
D ear me ting and
lt ic h a n n el marke c h a n ged
of mu e again
in terms h a ve o n c
r you
tions, we now offe
considera ing portfolio and such as the
rtis ising,
our adve of advert sector
it io n a l fo rm s
o n in the print
a d d bin a ti s online.
2 e x tr a page com -Newsletter Plu
U ne
tand-Alo k with it!
and the S Good luc
EILMEIER
BERND H IREC TOR
ING D
PUBLISH
Media Kit 2020 Bauen aktuell 2
CONTENT
BASICS PRINT ONLINE ESSENTIALS
Print Magazines & more 4 Advertisement price list Print 9 Lead Packages 14 Distribution Print & Online 24
Topics 5 Marketplace Print 10 Online Job Market 16 Timetable and Topic Plan 28
Target Group 6 Ads 11 Online Advertorials/Sponsored Title Portrait 29
Facts 7 Advertising Formats 12 Posts + Advertorial packages 17 Our Publishing Programme 30
References 8 Special Forms of Advertising 13 Online Specials + 18 Contact the team 31
Display Advertising /
Banner Advertising 19
Online 20
Editorial Letter 21
Newsletter 22
Stand-Alone-E-Mail &
Stand-Alone-E-Mail PLUS 23
Photos: shutterstock.com; Anton Havelaar (cover), Dean Drobot (page 2), Jacob Lund (page
3), Unconventional (page 5), dkHDvideo, Matej Kastelic, goodluz, ilkercelik (page 6), Sammby
(page 14), maicasaa (page 21), Darko 1981 (page 24), GaudiLab (page 25), nuchao (page 27)
Media Kit 2020 Bauen aktuell 3
Print Advertising Event Online
Promotion Advertising Editorial Letter Direct Mailings
Whitepapers
PRINT MAGAZINES
Social Media & MORE Special Issues
Corporate
Media Kit 2020
Lead Packages Bauen aktuell Publishing ePaper App
4
TOPICS
A detailed timetable and topic plan can be found from page 28 onwards.
Architecture Building Information Modeling (BIM)
Construction IT Building Services & TGA
AVA Energy Planning Facility Management
Project Management and Controlling
Mobile Communication Energy and Building Technology
Building Automation
Media Kit 2020 Bauen aktuell 5
TARGET GROUP
Bauen aktuell, a platform-inde-
pendent trade magazine, informs
experts 4 times a year about the
most important innovations in all
relevant segments of the construc-
tion process.
TARGET GROUP:
• Architects
• Construction engineers
• Structural engineers Construction engineers Project developers Architects
• Project developers
• Construction planners
• Energy planners
• Construction experts
Construction planner Energy planner Construction experts
Media Kit 2020 Bauen aktuell 6
FACTS & FIGURES
DEMOGRAPHIC DATA
4-6 h 92 % 57 % 54 %
readers spend on average also use digital media of are between make the purchase decision
4-6 hours with one issue the e-commerce magazine 30 and 59 years old alone
TARGET GROUP ATTAINMENT
25,704 8 8,600 up to 114.987 20,670
p. a. unique visitors on years on the market subscribers to the weekly subscribers of the stand- Xing follower
website editorial newsletter alone newsletter incl. media
partner network
Sources: WIN-Verlag reader survey, IVW, WiredMinds, Xing
Media Kit 2020 Bauen aktuell 7
REFERENCES
A selection of our Partners and Customers
Media Kit 2020 Bauen aktuell 8
ADVERTISEMENT PRICE LIST FOR PRINT
Size Print Space Bleed Price in Euro
2/1 pages 390 x 266 420 x 297 8,490.00
U2 or U4 180 x 266 210 x 297 4,900.00
U2 extra 390 x 266 420 x 297 8,990.00
1/1 page 180 x 266 210 x 297 4,400.00
1/2 page high 90 x 266 105 x 297
horizontal 180 x 130 210 x 147 2,600.00
1/3 page high 58 x 266 75 x 297 SURCHARGES
horizontal 180 x 86 210 x 105 1,750.00 FOR PLACEMENT:
1/4 page high 90 x 130 ----------- 10 % surcharge
horizontal 180 x 65 210 x 73 1,350.00 for placement request
Advertorial Editorial advertisements are available in 1,990.00
1/1 page 2/1, 1/1 and 1/2 page formats
at half the advertising price.
SURCHARGES FOR FORMATS:
Advertorial 2/1 page auf Anfrage Advertisements in bleed/across
gutter at no additional cost.
DISCOUNTS
Number Scale Quantity Scale
In the case of purchase within one insertion year
(beginning with the publication of the first advertise-
ment). 6% 10% 15% 10% 15% 20%
We grant up to 15% AE on all advertisements made
via an advertising or media agency. This excludes starting from starting from starting from starting from starting from starting from
orders relating to cooperation with Jobware. 2 ads 3 ads 4 ads 2 pages 3 pages 4 pages
Media Kit 2020 Bauen aktuell 9
MARKETPLACE PRINT
MARKET ENTRY
Logo, address + text ca. 400 characters
incl. blanks
1/8 page, 90 x 60 mm 998.00
(width x length)
Design by the 70.00
publishing house
incl. the publication of the entries
in the Marketplace online
Media Kit 2020 Bauen aktuell 10ADVERTISEMENTS
Technical Data Print
MAGAZINE FORMAT: Setting costs and the preparation of the print- TERMS AND CONDITIONS:
ready data are charged at cost price. Further
Booklet format: 210 mm x 297 mm All contracts are based on our General Terms
information on data transfer on request via ad
Type area: 180 mm x 266 mm and Conditions,
disposition.
Bleed: 3 mm on all sides which are available at www.win-verlag.de/allge-
meine-geschaeftsbedingungen.
PRINTING AND BINDING METHODS, PRINTING DATES:
DOCUMENTS: frequency of publication: 4x a year TERMS OF PAYMENT:
publication dates: see timetable and topic plan
offset printing, saddle stitch binding. All prices are subject to the valid value added
tax. Invoices are due at the latest eight days af-
Printing Material:
YEAR: ter the publication date (PD) of the issue. In case
Data in PDF/X3 format, volume 8, 2020 of receipt of payment before PD: 2 % discount.
other data formats on request. VAT ID No. DE813744143.
Colour profile: ISO Coated v2 300% of ECI PUBLISHER:
(www.eci.org) For foreign customers:
Address:
Bank transfer free of charge for the beneficiary.
WIN-Verlag GmbH & Co. KG
All colour elements have to be created in 4c Advance payment.
Johann-Sebastian-Bach-Straße 5
according to Euroscale (CMYK), special colours, D-85591 Vaterstetten
e.g. HKS or Pantone, are not possible. Bank details:
Tone value variations may occur within the Kreissparkasse Munich Starnberg Ebersberg
Internet:
tolerance range of the offset process. Bank Account No. : 496 208, BLZ: 702 501 50
www.bauen-aktuell.eu
IBAN: DE86 7025 0150 0000 4962 08
Data Transmission: BIC/SWIFT-Code: BYLADEM1KMS
Publishing Management:
E-mail to cke@win-verlag.de Bernd Heilmeier (responsible)
Phone: 08106/350-251
E-mail: bh@win-verlag.de
Media Kit 2020 Bauen aktuell 11AD FORMATS
Sample formats for our print ads
1/1: 1/1: 1/2 high: 1/2 high: 1/2 horizontal: 1/2 horizontal: Juniorpage: Juniorpage:
180 x 266 trim size 210 x 297 90 x 266 trim size 105 x 297 180 x 130 trim size 210 x 147 132 x 187 trim size 150 x 212
1/3 high: 1/3 high: 1/3 horizontal: 1/3 horizontal: 1/4 horizontal: 1/4 horizontal: 1/4 high: 1/8 high:
58 x 266 trim size 75 x 297 180 x 86 trim size 210 x 105 180 x 65 trim size 210 x 74 trim size 52 x 297 42 x 130
1/4 corner: 1/4 corner: 1/4 high: 1/8 horizontal:
90 x 130 trim size 105 x 147 42 x 266 90 x 60
*Special formats on request
Media Kit 2020 Bauen aktuell 12SPECIAL ADVERTISING FORMATS
Cover with folded front cover Cover with folded back cover Cover flap Cover double gate fold U2 extra
The page that folds out to The page that folds out 1/1 page is placed half Title can be expanded to Combination of cover
the left is connected to the to the right is connected over the title and half the left and right. 2-sided. page 2 and first page
cover page. 4-sided. The to the back cover page. over the back cover. The The production is carried inner part. Ad size 2/1.
production is carried out 4-sided. The production production is carried out out by the publisher.
by the publisher. is carried out by the by the publisher.
publisher.
*In addition to the advertising possibilities mentioned above, we also offer Technical data and prices for all special forms of advertising on request.
individual communication solutions for our customers. From individual
Talk to our Production Department about how your special forms of
special issues to target-group-specific industry supplements to cross-
advertising can be realised in further processing. Please clarify this before
media campaigns. Our slogan „We take care of the integration of solutions“
the production of your advertising form.
is not just empty words. Do not hesitate to contact us about your ideas.
Inserts and tip-ons on request!
Media Kit 2020 Bauen aktuell 13LEAD PACKAGES
Acquiring New Customers
Leads, leads, leads that sounds almost like the We only supply MQ leads, i.e. marketing qual-
gold digging days of the Yukon, as if there was ified leads that, as the name suggests, are not
only one goal left in communication. yet qualified to make the sales call. However,
you have the permission of the interested party
Unfortunately, it is a fact that some of our to send further information and thus convert
customers today are only allowed to spend their the MQL into an SQL (Sales-Qualified-Lead)
advertising money when their success is virtu- in just a few steps.
ally assured. It is usually a matter of using every
euro for advertising as efficiently as possible. The leads are usually generated via electron-
ic mailings in which interested parties are
Nevertheless, not every advertising campaign offered a whitepaper from our customer. By
can be measured with all its effects, and even downloading the whitepaper, the prospec-
if the specialist departments of our customers tive customer releases his or her data and
know this, their hands are often tied. gives permission for further contact by our A lead address of the premium packages con-
customer. All leads supplied by us therefore tains at least the following information: com-
One way out of this unsatisfactory situation are meet the high requirements of the German pany name, address, company size, first name,
the lead packages of our publishing house, Data Protection Act (DSGVO). last name, job function, e-mail, telephone.
with which we offer our customers awareness
and leads in one package. For instance, the We generate these lead addresses from our own The lead addresses for business and standard
advertisement can be address database or together with partners in packages contain only the contact person and
combined with a whitepaper download, or the our media network, such as Leadfactory, Burda, email address.
newsletter with sponsored post and a fixed MB Medien etc., depending on the quantity and
number of leads. This means that with one lead the required depth of information. Should you require further information, we
package you can do one thing without losing All our cooperation partners, like us, guarantee can provide this information for an additional
the other. compliance with the statutory data protection charge. We would be pleased to make you a
provisions of the German Data Protection Act detailed offer.
(DSGVO).
Media Kit 2020 Bauen aktuell 14LEAD PACKAGES
According to the reader target group of the e-commerce magazine you will receive guaranteed MQ leads
100
Leads
75
Leads
50
Leads
20
Leads
15
Leads
10
Leads
5
Leads
MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads –
Premium 100 Premium 75 Premium 50 Business 20 Business 15 Standard 10 Standard 5
You will receive: You will receive: You will receive: You will receive: You will receive: You will receive: You will receive:
• 1 Stand-Alone • 1 Stand-Alone • 1 Stand-Alone • Marketplace entry: • Marketplace entry: • Marketplace entry: • Marketplace entry:
Newsletter Newsletter Newsletter 12 months Print + 12 months Print + 12 months Print + 6 months Print +
• Marketplace entry: • Marketplace entry: • Marketplace entry: Online Online Online Online
12 months Print + 12 months Print + 12 months Print + • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text
Online Online Online ads with your white- ads with your white- ads with your white- ads with your white-
• 2 Newsletter text • 2 Newsletter text • 2 newsletter text paper paper paper paper
ads with your white- ads with your white- ads with your white- • Sponsored post + • Sponsored post +
paper paper paper Xing Xing 1,600.00 EUR 900.00 EUR
• Sponsored post + • Sponsored post + • Sponsored post + •W ide Skyscraper 2 •W ide Skyscraper 1
Xing Xing Xing weeks week
• Wide Skyscraper • Wide Skyscraper
(160x900) 2 weeks (160x900) 1 week 7,000.00 EUR 3,000.00 EUR 2,300.00 EUR
10,900.00 EUR 9,000.00 EUR
Please note that the address range varies between the premium and business-/standard packages.
Your advantages:
Leads +
Measurable results of your Guaranteed lead volume in Data Protection Regulation Increased awareness
Online Activity = marketing strategy accordance with (DSGVO) for your company
the German General
Media Kit 2020 Bauen aktuell 15ONLINE JOB MARKET
Range Plus
TOP JOB Link Premium Job incl. Jobware Company Profile
In TOP JOB Box: job tit- Exclusive: Full-service advertise- TOP employer: own mi-
le, company name, loca- PREMIUM JOB Box: ment: placement in the crosite with logo, pic-
tion, link to job adverti- logo, job title, compa- Bauen aktuell magazi- ture, company details,
sement on your career ny name, location, link nes’ job market and at contact persons, detai-
website to job advertisement on Jobware with publicati- led texts, link to career
your career website on on up to 400 Jobware page, etc.
partner pages
Homepage
Job Market
Newsletter: reference and link
1x 1x 1x 2x
(inclusion in weekly newsletter)
Publication at Jobware
Additional publication on up to
400 Jobware partner websites
Top Employer
(logo on overview page and
micropage behind)
Duration 4 weeks 1 week 30 days 1 year
Price 250.00 200.00 1,095.00 450.00
Publisher Combination:
Each further WIN job exchange 125.00 100.00 300.00
Incl. 1 TOP JOB link
Publication on all 7 WIN-Verlag
1,000.00 500.00 on a job exchange! 1,750.00
job exchanges
Media Kit 2020 Bauen aktuell 16ONLINE-ADVERTORIALS/SPONSORED POSTS + ADVERTORIAL-PACKAGES
Are you already using the power of online advertorials?
Online advertorials, also known as spon- an additional 20,670 follower on Xing
sored posts, differ from the currently who will be made aware of your online
highly stylized “native ads” primarily in advertorial.
their legal conformity, because the clear
identification with the term “sponsored As part of our advertorial packages, we
post” makes it clear to every reader that also offer you the option of publishing
it is a purchased article. A requirement your sponsored post as an advertorial
of fairness. in the print and ePaper editions. We are
talking here about a maximum possible
In addition, sponsored posts can be ad- editorial reach that you can benefit from.
vertised via various other online media,
thus increasing the number of readers
enormously. We therefore offer you var-
ious additional methods to increase the
traffic on your online advertorial. OUR PACKAGE PRICES:
Advertisement via our weekly editorial Sponsored post standard (publication of your online advertorial on 490.00 EUR
letter. For you, this means that around www.bauen-aktuell.eu for one month)
8,600 subscribers to our editorial Sponsored post news+ (As previously described, but additionally ad- 990.00 EUR
letter will also be presented with the vertised to approx. 8,600 subscribers via our weekly newsletter)
sponsored post on our website and will Sponsored post social+ (As described before, but also shown on our 3,190.00 EUR
receive a direct link to it. Xing channel to about 20,670 follower)
Premium advertorial package (sponsored post social+ as well as the 5,390.00 EUR
As a further advertising measure, we publication of the advertorial in the print and ePaper edition.
offer to advertise your sponsored post 1/1 page advertorial (approx. 4000 characters)
via our social media channels. With the Same as the premium advertorial package, but with 2 pages 7,430.00 EUR
e-commerce magazine, you can reach advertorial (approx. 8000 characters plus pictures)
Media Kit 2020 Bauen aktuell 17ONLINE SPECIALS+
Whitepapers, directories & posts
WHITEPAPER: POSTS: MARKETPLACE:
Small: whitepaper for 3 months to 1,200.00 Calendar of events per event 190.00 Service provider for 12 months (logo, 590.00
download incl. leads (picture + teaser EUR (logo + text) EUR address block, max. 500 characters EUR
text) with advertising of whitepaper by Exhibition area per year 1,500.00 text)
two text ads in the newsletter of your EUR Publication of entries from the Marketplace
choice (image + text)
Print.
Medium: with advertisement of the 1,700.00
whitepaper by EUR
- four text advertisements in the
newsletter according to your choice
(image + text)
- a medium rectangle banner for four
weeks on the website
Large: with advertisement of the 2,500.00
whitepapers by EUR
- eight text advertisements in the
newsletter according to your choice
(image + text) + eight weeks medium
rectangle banner (250 x 300 pixels)
Media Kit 2020 Bauen aktuell 18DISPLAY-ADVERTISING / BANNER ADVERTISING
Prices & Formats
Billboard Maxi Ad Wallpaper Fullsize Banner Wallpaper Large Medium Rectangle Leaderboard Large
rotating Homepage rotating rotating rotating rotating rotating
1.100 x 285 px 732 x 400 px 728 x 90 px + 468 x 60 px 1.120 x 120 px + 300 x 250 px 1.100 x 120 px
142.00 EUR 82.00 EUR 160 x 600 px 45.00 EUR 160 x 600 px 82.00 EUR 112.00 EUR
per week per week 119.00 EUR per week 119.00 EUR per week per week
per week per week
All banners -
except the Maxi
Ad - will be
published on
the subpages.
Advertisement
Video Rectangle Leaderboard Skyscraper Skyscraper Wide Skyscraper Wide Skyscraper prices in Euro per
rotating rotating Standard Large Standard Large insertion period,
300 px width 728 x 90 px rotating rotating rotating rotating 1 week
height depending 90.00 EUR 120 x 600 px 120 x 900 px 160 x 600 px 160 x 900 px
on video format per week 60.00 EUR 82.00 EUR 67.00 EUR 90.00 EUR
up to 250 px per week per week per week per week
97.00 EUR
per week
Media Kit 2020 Bauen aktuell 19ONLINE
ACCESS CONTROL: DATA DELIVERY:
WiredMinds AG (LeadLab) Five working days before the start of the campaign by e-mail:
cke@win-verlag.de
ACCESS: File formats for banners: GIF, PNG, JPEG or html5
The activation is always Monday 0:00 o’clock, the booking period has to be
Unique visitors: 2,142 (monthly) at least seven days.
Page impressions: 6,017 (status quo July 2019)
Follower on our Xing presence: 20,670 EXTERNAL ADSERVER USE: Google Ad Manager
Editorial newsletter: 8,600 subscribers,
weekly newsletter TERMS OF PAYMENT:
Stand-Alone Newsletter: up to 120,000 recipients, Invoices are paid immediately after receipt. VAT ID No.: DE813744143.
price on request For foreign customers: Bank transfer free of charge for the beneficiary.
Advance payment. Bank account: Kreissparkasse München Starnberg
Ebersberg, account no. : 496 208, bank code: 702 501 50,
IBAN: DE86 7025 0150 0000 4962 08, SWIFT-BIC: BYLADEM1KMS
Please consider the examples on the following pages.
ONLINE DISCOUNTS Number Scale*
5% 10% 12% 15% 20%
*No discounts are transferred
from 8x from 16x from 24x from 32x from 40x
from print ads
Media Kit 2020 Bauen aktuell 20EDITORIAL NEWSLET
TER
BAUEN AKTUELL
The editorial letter
is published week
pany and provide ly in our com-
s around 8,600 su
targeted informa bscribers with
tion for architects,
engineers, structu construction
ral engineers, proje
construction plann ct developers,
ers, energy plann
struction experts ers and con-
.
An ideal environme
nt in which to pla
and/or banner. Th ce a text ad
e opening rates
and 17%, depend are between 14
ing on the themati
newsletter. The de c focus of the
livery rate is curre
ntly 99.82%.
The sum of all cli
cks is between 25
newsletter. For yo 0 and 450 per
u this means up to
much more are po 30 clicks and
ssible on your tex
t ad.
SUBSCRIBE
Media Kit 2020 Bauen aktuell 21NEWSLETTER
Advertising possibilities in our Editorial Newsletter
Text ad with image Skyscraper Superbanner
Headline, image, text (max. 500 charac- 120 x 600 Pixel 560 x 200 Pixel
ters incl. blanks), link text, link or video 675.00 EUR per week 855.00 EUR per week
530.00 EUR per week
Media Kit 2020 Bauen aktuell 22STAND-ALONE-E-MAIL & STAND-ALONE-E-MAIL PLUS
A Stand-Alone-E-Mail is a promotion-re- company. Since the advertising company
lated form of advertising, which is usually is named exclusively in the mail, the level
sent only once. of attention is very high.
You have the choice to select only our Your benefit in detail:
own newsletter addresses or to book the - Traffic for your landing page without
entire address database of our media large detours
network (LeadFactory, Burda, MB-Media - Low scattering losses due to very low
etc.). vertical addresses
- High level of attention in the target
The basis for the following maximum audience
reach of over 114.987 recipients is our - Exclusive presentation of the company
target group: architects, construction - Image transfer by using our magazine
engineers, structural engineers, project title in the header of the mail
developers, construction planners, ener-
gy planners and construction experts. It goes without saying that all our ad-
dresses and those of our partners comply
With E-Mail Plus, we can also serve your with the strict regulations of the German
individual wishes, i.e. you can make fur- Data Protection Act (DSGVO). The price
ther restrictions in the target group, such for the mailing according to our target
as company size or industry. group definition is 3,990.00 EUR for your
own address base. The price increases by
With this form of advertising, the owner *399.00 EUR per thousand if it is sent via
of the address sends the Stand-Alone-E- our media network.
Mail on behalf of the booking company.
The sender is therefore the owner of *However, in case of additional restrictions or a target
the address and not the advertising group change, prices and coverage may vary.
Media Kit 2020 Bauen aktuell 23DISTRIBUTION PRINT & ONLINE
IVW & More
DISTRIBUTION BAUEN AKTUELL
In addition to paid subscriptions, a stra- towards a distribution of approx. 15,000
tegic mailing list and magazine sales, we per year, with an upward trend.
distribute our magazine primarily through
We are constantly working on optimising
events.
our magazines and content distribution,
People at events, seminars and trade which in an increasingly digital world is
fairs are in a high-involvement situation a permanent challenge that we have so
because they are actively seeking informa- far successfully managed. Continuing like
tion and are therefore more receptive. this is not an option for us, we rather want
to see the digital transformation as an
The ratio of readers to distributed issues is
opportunity.
therefore similar to that of traditional mag-
azine mailings, which is also confirmed by A good example of this are our Xing
our subscription figures, a figure that has portals, with which we generate new
been stable for years — and all this in a followers every day. Our title Bauen aktuell
market in which reading habits are increas- already has around 20,500 follower (status
ingly changing. Oct.2019), who not only read our articles,
but also perceive the display advertising or
We are responding to this change by offer-
the integrated online advertorial.
ing our magazines as ePaper apps in the
WIN kiosk and as eJournals at Lufthansa,
its Star Alliance partners and around 50
top hotels (details on the next page). The
number of copies distributed via these
channels is growing steadily, and so we are
now steering the entire publishing house
Media Kit 2020 Bauen aktuell 24... READ WHEREVER YOU WANT!
All of the companies and organizations AIR Dolomiti • ATLANTIC Hotels • Austrian • ARCOTEL • Best Western Plus • Crown Plaza
listed below offer their customers the
Dorint • DESIGN HOTELS • Eurowings • FLEMINGS • The Flag • WESTIN • Hampton • Holiday Inn
opportunity to read our trade journal
as an ePaper. Hilton • Park Hyatt • Grand Hyatt • Hyatt Regency • Ibis Hotel • Hotel INDIGO • IntercityHotel
This enables us to reach our target INTERCONTINENTAL • Jumeirah Hotel & Resort • Kempinski • Le MERIDIEN • Lufthansa
readership not only at the workplace Louvre Hotels • Mandarin Oriental • Marriott • Mercure • neos • Oman Air • ETIHAD
and at trade fairs and events, but also
PrivatCityHotel • Radisson Blue • Steigenberger • SOFITEL • EL AL • Swiss • S7 Airlines • TITANIC Hotels
on business trips and holidays, i.e.
whenever there is time to deal with VIENNA HOUSE • virgin atlantic • WELCOME Hotels • Schweitzer Fachinformation • AIDA
complex topics at leisure. Aldiana • TUI Cruises • Commundo • Lti Hotels • Iberia • British Airwaya • SunExpress
Turkish Airlines • Cathay Pacific • The Ritz Carlton • Accor Hotel • SHANGRI-LA • Fairmont
THE WORLD • SILVERSEA • SEABORN
Media Kit 2020 Bauen aktuell 25DISTRIBUTION PRINT & ONLINE
We always reach our Readers
Edition
Distributed circulation: Paid circulation:
PRINT
10,000 9,744 Total media range
80,646
copies copies
Distribution
ePaper 2019: Website: Editorial newsletter:
DIGITAL XING:
1,632 30,000 8,600 20,670
copies Unique visitors subscribers follower
per year
Media Kit 2020 Bauen aktuell 26Bauen aktuell has proven to be an important
and permanent advertising partner.
With our regular presence in Bauen aktuell,
we address our target group directly.
DIPL.-ING. DITTMAR ALBECK
MANAGING DIRECTOR,
GRAFEX® RASTER/IMAGE-TECHNOLOGIEN
Media Kit 2020 Bauen aktuell 27TIMETABLE AND TOPIC PLAN
In each issue of Bauen aktuell magazine you will find the following core topics:
Architecture Building Information Modeling (BIM) Construction IT Building Services & TGA AVA
Energy Planning Facility Management Project Management and Controlling Mobile Communication
Energy and Building Technology Building Automation
Dates Core Themes Events
1 • Preview of Light & Building, Frankfurt 08-13/03/20 Light & Building, Frankfurt
• Solutions for building information modeling (BIM) 18-21/03/20 Fensterbau Frontale, Nuremberg
PD: 03/03/20 • AVA and cost controlling 21-24/04/20 IFH-Intherm, Nuremberg
ED: 28/02/20 • Civil engineering 05-07/05/20 Rapid Tech and FabCon 3D, Erfurt
AD: 12/02/20 • Building automation
DP: 14/02/20
2 • Building information modeling (BIM) 17-19/06/20 Intersolar, Munich
• Calculation solutions for civil engineers 17-18/06/20 Servparc, Frankfurt am Main
PD: 14/05/20 • Project management in architecture and construction 24-25/06/20 Fire Trutz, Nuremberg
ED: 14/04/20 • Solutions for technical building equipment
AD: 27/04/20 (TGA, building services)
DP: 29/04/20
• Facility management (CAFM)
• Smart solutions for building services engineering
Media Kit 2020 Bauen aktuell 28Dates Core Themes Events
3 • Preview of NordBau and BIM World Munich 11-15/09/20 Nordbau, Neumünster
• Solutions for building information modeling (BIM) 13-15/10/20 Intergeo, Stuttgart
PD: 12/08/20 • Structural design and civil engineering 13-15/10/20 Chillventa, Nuremberg
ED: 14/07/20 • Virtual, augmented and mixed reality in architecture and 19-21/11/20 GET Nord, Hamburg
AD: 27/07/20 construction November 2020 BIM World Munich
DP: 29/07/20
• 3D laser scanning in civil engineering
• Building automation
4 • Preview of BAU 2021 11-16/01/21 BAU 2021, Munich
• BIM solutions for the digital construction industry 22-26/03/21 ISH, Frankfurt/Main
PD: 14/12/20 • AVA and cost controlling
ED: 13/11/20 • Construction planning: ecology and economy in harmony
AD: 26/11/20 • Lightweight construction
DP: 30/11/20
• Building technology for the smart home
• Building services and TGA
Media Kit 2020 Bauen aktuell 29TITLE PORTRAIT
Building Information Modelling and Building Automation
BRIEF DESCRIPTION: reader receives comprehensive information VOLUME ANALYSIS:
on innovations and current trends based
Our construction industry is facing major 2018/2019 = 3 issues (4/2018 - 2/2019)
on practical examples (user reports).
challenges such as sustainability, energy Format of the magazine: DIN A4
system transformation, urbanisation of Total volume: 112 pages
Concept
cities and generation adequate construc- Editorial part: 88 pages
Trends and innovations from the fields
tion. In addition to these central aspects, all Advertising section: 24 pages
of architecture, building information
those involved in the construction process Inserts: -
modeling (BIM), construction IT, building
increasingly have to consider the entire Tip-ons: -
services & TGA, AVA, energy planning,
life cycle of buildings. This development
facility management, project management
is spurring on the German construction
and controlling, mobile communication,
EDITORIAL CONTENT ANALYSIS:
industry, which will therefore continue to
energy and building technology as well as 2018/2019 = 112 pages (4/2018 - 2/2019)
provide the impetus for new solutions.
building automation are presented in our 3 issues Pages
two special issues on the basis of technical thereof editorial pages in total: 88 = 100.0%
The platform-independent special issues
articles, product presentations and user Building information modeling (BIM) 31 = 35.2%
“Bauen aktuell — information technolo-
reports. Civil engineering 12 = 13.6%
gies for the construction industry” inform
Building services engineering &
architects, civil engineers, structural
Architects, civil engineers, structural plan- building automation 9 = 10.2%
engineers, building planners, energy
ners, project developers, building planners, Project management & controlling 7 = 8.0%
planners and construction experts about
energy planners and construction experts AVA 6 = 6.8%
the most important innovations in the seg-
thus receive concrete suggestions which Building IT 6 = 6.8%
ments’ architecture, building information
they can apply in their architectural and New products, companies, events 6 = 6.8%
modeling (BIM), construction IT, building
construction projects. This enables them to Other 5 = 5.7%
services & TGA, AVA, energy planning,
optimally select the right IT solutions and Building services & TGA 4 = 4.5%
facility management, project management
systems for their planning tasks. Hardware 2 = 2.3%
and controlling, mobile communication,
energy and building technology as well as
building automation. In addition to basic
articles and product presentations, the
Media Kit 2020 Bauen aktuell 30OUR PUBLISHING PROGRAMME
5/19 Juli/August 32. Jahrgang www.autocad-magazin.de ISSN-0934-1749 D, A, CH: 14,80 Euro, weitere EU-Länder: 17,00 Euro
AUTOCAD & Inventor Magazine DIGITAL ENGINEERING Magazine e-commerce magazine
D, A, CH: 12,70 Euro_weitere EU-Länder: 15,60 Euro | Eine Publikation der WIN-Verlag GmbH & Co. KG │ www.e-commerce-magazin.de
Eine Publikation der
WIN-Verlag GmbH & Co. KG
& Inventor
Schleppkurven-Analyse
Das Praxismagazin für Konstruktion und Planung
The manufacturer-independent The trade magazine for the design 03 19 The editorial staff of e-commerce
Fahrmanöver
berechnen und trade journal is aimed at all users and engineering sector reports on magazine sees itself as an interme-
simulieren
and decision-makers who work with all aspects that are important in diary between suppliers and the
Autodesk software solutions. The integrated (holistic) product develop- market and reports independently,
magazine provides practical support ment. The focus is on solutions and competently and critically on current
for the selection, introduction and strategies for efficient engineering e-commerce trends, strategies,
operation of software and hardware. as well as innovations from drive applications and solutions — both
PRAXIS
Know-how: Tipps und Tricks für
MASCHINENBAU
Digitaler Zwilling: Von AutoCAD
ARCHITEKTUR
Energietechnik:
It also focuses on solutions in the technology, automation, electrical KI – Online-Händler sind die Pioniere in the local, national and global
Lukas Gojda, shutterstock.com
fields of drive technology, automa- engineering, fluid technology, con- environment.
Konstrukteure und Architekten zur 3D-Simulation 26 BIM spart Strom
Bilder: Transoft Solutions;
Logistik der Zukunft ● Must have Instagram ● Marketing voll automatisiert ● Amazon clever analysieren ●
Auslegung: Bauteil-Konfigurator TGA: Heizlast mit Von Cookies und Trackern ● CRM ● Intelligente Chatbots
Im Heft: SPECIAL CAD-SCHULUNGEN
beschleunigt Entwicklung Revit berechnen
Bildquelle: VAlex / Shutterstock.com
tion, electrical engineering, fluid nection technology and construction
technology and connectivity. components.
03/19 WWW.DIGITALBUSINESS-CLOUD.DE HERBST 2018 www.win-verlag.de Eine Publikation der WIN-Verlag GmbH & Co. KG
DIGITAL MANUFACTURING DIGITAL BUSINESS
DAS EXPERTENMAGAZIN FÜR DIE SMART COMPANY CLOUD
DIGITAL BUSINESS CLOUD B U I L D I N G I N F O R M AT I O N M O D E L I N G U N D G E B Ä U D E A U T O M AT I O N
CONSTRUCTION NEWS
DIGITAL MANUFACTURING focuses Whoever wants to be prepared for Provides architects, civil engineers,
EFFIZIENTE BAUPROZESSE
on fundamentals, methods, technical the future has to understand it. In the DURCH DIGITALE VERNETZUNG structural engineers, building
trends, IT solutions and practical ap- trade magazine DIGITAL BUSINESS planners, energy planners and con-
plications from the field of the digital CLOUD, experts with extensive prac- struction experts with information on
Eine Publikation der WIN Verlag GmbH & Co. KG | Ausgabe-Nr.: 161 | CH: sfr 21,– | A: € 12,– | D: € 11,50 | Bild: Corona Borealis Studio/shutterstock.com
process chain in production. The tical experience analyse, describe the most important innovations in
magazine conveys the productivity and evaluate the current trends, the following segments: architecture,
advantages that can be achieved INDUSTRIE 4.0 drivers and technologies of digital BIM, construction IT, building services
Bild: © BABAROGA, shutterstock.com
FOKUS GESAMTUNTERNEHMEN
in production through the right CDO INSIGHT DOSSIER SECURITY INNOVATION
transformation, the implications of & TGA, AVA, energy planning, facility
strategies and solutions. which managers in medium-sized management, project management
Jenseits neuer Technologien und - E-Mail-Angriffe abwehren Vom Geistesblitz zum Prototyp:
Trends führen drei Dinge bei der - Wertschöpfung im IoT sichern In der „digitalen Garage“ lassen
digitalen Transformation zum - E-Commerce-Daten schützen sich kundenfeundliche Lösungen
Unternehmenserfolg - DDoS-Angriffe bei 5G erkennen schnell und leicht erproben
companies need to know and assess, and controlling, mobile commu-
and support them in successfully nications, energy and building
shaping their business in the future.
2018 Eine Publikation der WIN-Verlag GmbH & Co. KG 2018
1/19
www.win-verlag.de www.digital-manufacturing-magazin.de
www.digital-process-industry.de
DIGITAL PROCESS INDUSTRY DWG solutions SPECIAL ISSUES &
D, A, CH: 9,50 Euro, weitere EU-Länder: 11,70 Euro
DIGITALPROCESSINDUSTRY DIGITALISIE RUNG IN DE R P RO ZE SSINDUSTR IE
The trade and decision-makers’
DWG solutions
Sommer 2019
The DWG format is a widely used
AUFBAU UND OPTIM IERUNG IT-GESTÜTZTER PRODUK TIONSPROZESSE
SAP IN DER
PRODUKTION
SON D ERH EFT
CORPORATE PUBLISHING
Hintergrundbilder: shutterstock.com
magazine DIGITAL PROCESS CAD file format for design drawings. 2018 www.digital-manufacturing-magazin.de
Profit from the popularity of
INDUSTRY provides information on With DWG-compatible CAD pro- AUFBAU UND OPTIMIERUNG IT-GESTÜTZTER PRODUKTIONSPROZESSE
MINDSPHERE
S ON D ERH EFT
our publications to create
how processes can be optimised and grammes, users can create drawings an individual special edition
production processes perfected in in DWG format. about your products and
Bild: X-RAY pictures,
SAP MES bei Gerolsteiner Brunnen
Shutterstock.com
Digitalisierung in der Produktion
2018 WWW.DIGITALBUSINESS-CLOUD.DE
FÜR GOOGLE GERMANY
SONDERAUSGABE
CLOUD
the medium run, as well as on how steigert Effizienz
DAS EXPERTEN MAGAZIN
services.
the use of raw material resources,
GOOGLE-
energy and time can be made more
MULTIPHYSIKMODELLIERUNG IN DER BIOPHARMAINDUSTRIE
DWG-CAD-Software
IoT-Betriebssystem MindSphere
Jenseits der Simulation für Konstruktion und SPIRIT So nutzen Sie das volle
economical. Architektur AUS DERPotenzial Ihrer Daten
CLOUD
Eine Publikation der WIN Verlag GmbH & Co. KG
SMART, SICHER, SCHNELL – BUSINESSDATEN EFFIZIENT NUTZEN
Media Kit 2020 Bauen aktuell 31RESPONSIBLE CONTACTS
Get in touch with us
Manuela Gries Rainer Trummer Dipl.-Ing. (FH) Andreas Müller Bernd Heilmeier
MEDIA CONSULTING EDITOR-IN-CHIEF MANAGING EDITOR PUBLISHING HOUSE MANAGEMENT
(RESPONSIBLE FOR ADVERTISING)
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