MEDIA INFORMATION 2021 - The magazine for historical Volkswagen - PRICE LIST No. 11 - Delius Klasing
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MEDIA INFORMATION 2021
The magazine for historical Volkswagen
Foto: © Stephan Repke
PRICE LIST No. 11
SUMMARY 2
VW CLASSIC PRINT VW CLASSIC DIGITAL
The magazine 3 Gute Fahrt App 9
Dimensions / Rates
Publication schedule 4
Editorial section 5
Special Rate Community 6
Ad Specials 7
DK-brand-combination 8
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Arne Olerth
www.dk-mediasales.de/ 33602 Bielefeld, Germany info@vw-classic-magazin.de
Am Sandfeld 15 a
kontakt-automobil fon +49 521 559 0
76149 Karlsruhe, Germany
THE MAGAZINE 3
Von wegen Sekretärinnen-Sportwagen: Inspiriert von den
VW-Dragsterklassen »Unlimited Street« und »ASA« hat Mike
Cupurdija aus den USA einen 1963er-Karmann Ghia mithilfe von
»Cooker‘s Restoration« zu einer echten Granate umgebaut!
Text & Fotos Stephan Szantai
W ir schreiben das Jahr 2003. Eine
neue Dragster-Rennklasse namens
Cabriolet, das dank eines 633 PS starken Tur-
bomotors mit Lachgas-Einspritzung in 9,33
Der im Nahen Osten stationierte US-Sol-
dat wolle unbedingt in die ASA-Klasse ein-
»Unlimited Street« sorgt für Auf- Sekunden auf der Quartermile auf rund 240 steigen – mit rund 300 PS und heftigem Stance
sehen in Amerikas Volkswagen-Community. km/h beschleunigte – der helle Wahnsinn! der breiten Hinterräder. Der absolute Ham-
Die Mitglieder kommen fast alle von der VW-Fans aller Art wurden selbst über die mer! Gelten normalerweise große Doppel-
Westküste der USA und fahren luftgekühlte Landesgrenzen hinaus auf diese ganz beson- vergaser im Weber-IDA-Stil bei Quartermile-
VW oder Fahrzeuge mit VW-Technik, viele dere Rennklasse aufmerksam, denn die »Un- Rennern als Maß der Dinge, so sollte hier ein
mit hochgezüchteten Motoren und verrück- limited Street East« (und später die »Aircooled anderer Weg gegangen werden: Der der Tur-
ten Teilekombinationen. Die Regeln in die- Streetcar Association«, kurz »ASA«) brach- bo-Aufladung.
ser Klasse wurden absichtlich einfach gehal- ten über die Jahre sehr viele und sehr schnel- »Als ich während der Highschool-Zeit in
ten: minimales Gewicht, Schalldämpfer, zwei le Vee Dubs zusammen. An dieser Stelle einer Restaurationswerkstatt in Virginia ar-
Vordersitze, funktionierende Scheinwerfer kommt der in Maryland beheimatete VW- beitete, verliebte ich mich in VW aller Art,
sowie Rücklichter, aber keine Wheelie-Bars. Teilehändler namens »Cooker‘s Restoration während die meisten meiner Kumpel in Hon-
Zudem mussten die Teilnehmer ihre »Street & Fabrication« ins Spiel. Denn genau jener das und Acuras unterwegs waren. Mit einem
Credibility«, sprich Straßentauglichkeit, un- hat bei erstaunlich vielen der luftgekühlten Teil meines Abschlussgeldes kaufte ich mir
ter Beweis stellen. So nahmen sie vor dem ei- Renn-Boliden seine Finger im Spiel. Das dann vor 15 Jahren einen reparaturbedürfti-
gentlichen Rennen an einem über 20 Meilen Team von Cooker‘s ist seit jeher eine feste gen Karmann Ghia. Leider hatte ich auch noch
dauernden Cruise auf dem Highway teil. Die Größe in der US-amerikanischen Volkswa- nicht so viele Erfahrungen mit der Restaura-
Zuschauer liebten dieses Spektakel – vor al- gen-Szene. Und die haben gerade ein 63er- tion von alten Autos, zudem war der Ghia
lem dank Teilnehmern wie Kris Lauffer. Noch Karmann Ghia Coupé für ihren Kunden mein erster und bisher einziger VW«, erzählt
heute sprechen sie von seinem 66er-Käfer- Mike Cupurdija fertiggestellt. Mike. Zum Glück stand der Volkswagen-Fan
Straße oder Dragstrip?
Ein bisschen von beidem: auf der einen Seite
die Autometer-Anzeigen für Drehzahl, Lade-
und Öldruck sowie die Schaltpunkt- und Öl-
Warnlampe, auf der anderen das modifi-
zierte Dreispeichen-Lenkrad von Cooker‘s,
der CSP-Schalthebel sowie der deutsche Tep-
pichboden – handgeschnitten wohlgemerkt.
Es war viel Arbeit erforderlich, die 245/55 R15-Hinterreifen unter die schlanke Karosserie des Karmann Ghia Coupé zu quetschen. Der 2,3-Liter-Typ-1-Motor ist eine
absolute Wucht und leistet an den Hinterrädern um die 300 PS – vor allem dank der Turboaufladung. Übrigens: Was wie ein echter Volkswagen-Farbton aussieht,
ist in Wahrheit eine Nuance aus dem Farbkarten-Buch von Sikkens.
66 VW CLASSIC 20 VW CLASSIC 20 67
Published since Classics cars from Volkswagen have careful printing on high-quality paper are
2010 always led the popularity statistics of course maintained. Renowned car
Circulation* among lovers of historic vehicles - be it journalists, who have been deeply rooted
56,500 copies the Beetle, the Bus or the Golf. in the Volkswagen scene for decades,
Frequency of publication VW CLASSIC has always offered competently tell the stories behind the
1 × per year them and all their brothers a common pictures, captivatingly written. Carefully
Magazine size platform, looks behind the barn doors researched reports as well as detailed
230 mm × 280 mm and under the covers in the garages of reports and tips on maintenance, repair
Processing the Republic and takes the valuables and tuning tell of the timeless love to old
Perfect binding to the streets. Issue 20 makes the Volkswagen and round off the standard
Copy price leading magazine for historic Volkswagen work for every VW fan.
7.90 € even more valuable: From now on, VW
* According to the publisher CLASSIC stands for outstanding com-
petence and diversity more than ever This is what fascinates the readers of
- thanks to the merger with the scene VW CLASSIC, who are predominantly
magazine KÄFER REVUE. Two maga- male and between 20 and 59 years
zines, two approaches, one target group young. Their levels of education and net
- this has long required a meaningful household income are far above those of
merger, which we will now complete. VW the average, “normal” motorist.
CLASSIC will thus become even more They are particularly brand-conscious,
informative, providing a plus in depth and quality-oriented and have a lot of
technical background knowledge. Oily purchasing power. As a result, they are a
fingers are welcome! The whole thing will desirable target group of car enthusiasts
be garnished with a generous surcharge with clear ideals that VW CLASSIC is in a
in terms of format and number of perfect position to reach.
pages - for even more reading pleasure.
Estimated standards such as fantastic
photographs, loving layouts and
PUBLICATION SCHEDULE 4
ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE
01/2021 29.04.2021 16.03.2021 25.03.2021
“VW CLASSIC UNITED WITH KÄFER REVUE IS FOR THE LOVERS
HISTORICAL VOLKSWAGEN MORE VALUABLE THAN EVER.”
VW CLASSIC
• stands for outstanding competence and diversity
• will be even more informative
• conveys a plus in depth and technical background knowledge
• gets a larger magazine format
• offers 32 pages more content
DIMENSIONS/RATES 5
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 460 × 280
SIZE 4C Including
App
1/1 5,990.00 € + Link activation
1/2 3,097.00 € + Picture gallery
+ Video integration
1/3 2,132.00 €
1/4 1,574.00 €
2/1 11,980.00 €
1/1 page
Trim size* 230 × 280
SPECIAL POSITIONS
4C
Back cover 7,787.00 €
Inside front cover 7,188.00 €
Inside back cover 6,904.00 €
All prices include digital / app and quoted are exclusive VAT.
1/2 page vertical 1/2 page horizontal
Type area 101 × 254 Type area 202 × 127
Trim size* 115 × 280 Trim size* 230 × 140
DISCOUNTS
Classic-Combination* 10 %
*not valid with the DK-Brand-Combination
AGENCY COMMISSION 15 %
1/3 page vertical 1/3 page horizontal Reprints and PDFs of editorial content on request.
Type area 67 × 254 Type area 202 × 85
Trim size* 78 × 280 Trim size* 230 × 93 Please ask for our price list.
1/4 page 1-column 1/4 page 2-columns
Type area 50 × 254 Type area 101 × 127
Trim size* 57 × 280
1/4 page 4-columns * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Type area 202 × 63 All format specifications in mm (width x height).
Trim size* 230 × 70 Any trimming marks must be set at a distance of at least 3 mm from the net format.
DIMENSIONS/RATES 6
SPECIAL RATE COMMUNITY
FORMAT 4C
1/1 2,995.00 € Including
1/2 1,695.00 €
App
+ Link activation
1/3 1,200.00 €
2/1 page 1/4 975.00 €
Trim size* 460 × 280
1/8 495.00 €
2/1 5,650.00 €
All prices include digital / app and quoted are exclusive VAT.
DISCOUNTS
Classic-Combination* 10 %
*Not valid with the DK-Brand-Combination
1/1 page
Trim size* 230 × 280
AGENCY COMMISSION 15 %
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/2 page vertical 1/2 page horizontal
Type area 101 × 254 Type area 202 × 127
Trim size* 115 × 280 Trim size* 230 × 140
1/3 page vertical 1/3 page horizontal
Type area 67 × 254 Type area 202 × 85
Trim size* 78 × 280 Trim size* 230 × 93
1/4 page 1-column 1/4 page 2-columns
Type area 50 × 254 Type area 101 × 127
Trim size* 57 × 280
1/4 page 4-columns 1/8 page 2-columns * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Type area 202 × 63 Type area 101 × 63 All format specifications in mm (width x height).
Trim size* 230 × 70 Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 7
LOOSE INSERTS
SUBSCRIPTION
WEIGHT PRICE MAXIMUM SIZE
CIRCULATION
up to 25 g 90.00 € per mil 200 x 270 mm
(width x height)
up to 50 g 120.00 € per mil 3 samples Total circulation
when placing
up to 75 g 145.00 € per mil the order
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
TIP-ONS
SIZE PRICE
Postcard 47.00 € per mil + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Booklet 68.00 € per mil
Please send stand samples and 10 adhesive inserts for
Test sample 77.00 € per mil a test run before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
6-pages 130.00 € per mil Format: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
Insertion: only overall.
12-pages 170.00 € per mil
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per mil (additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15 %
Ad Specials are not valid for discount!
Weitere Informationen zu den Ad Specials finden Sie unter: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
DK-BRAND-COMBINATION 8
combined with
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %GUTE FAHRT APP 9
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING PRICE
Print/App 600 €
insert plus
1 issue Combination
Link activation,
+ 6 weeks + Video integration
+ Picture gallery
App Only 900 €
The prices quoted are exclusive VAT.
Sales per issue
555
Readers per issue
2,343
according to the publisher Ø 2020
AGENCY COMMISSION 15 %
See booking deadline and delivery schedule for data on page 4. Additional multimedia features (audio files, videos, galleries and links) on request.You can also read
