HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI

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HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
Helsinki Startup
Ecosystem Report 2021
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
Benchmarking
the ecosystem

       Source: Dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
An ecosystem collective

                                                                            Slush
                                                                                                               Home to Maria 01
                    With startup-centric policy initiatives, a     Tech event attracting more
                                                                                                          Startup campus in Europe with
                                                                 than +20K attendees annually
                    vibrant founder scene and one of the                  (pre-Covid)
                                                                                                           over 175 startup members in
                                                                                                                      house
                    most important tech conferences in the
                    world, in the last ten years Helsinki has                                                  Funding Support
                                                                  National AI Strategy
                    emerged as an internationally important      The first country in the EU to              €153M capital applied to
                                                                      publish a AI policy                    startups in 2018 through
                    tech hub, through the combined efforts                                                      Business Finland*

                    of a diverse set of ecosystem
                                                                                 Strong government support
                    stakeholders to boost economic growth.                      Initiatives to attract international talent

Page / 3   June 2021 | helsinki.dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
“Collaboration is key”

           ”Helsinki aims to be the most functional city in the                  “A strong sense of community is one of the
           world. Startups and scaleups play an important role in                cornerstones in the Helsinki startup ecosystem
           achieving this goal. We want to promote                               success. Even if we have been successful in
           entrepreneurship and growth in every way possible.                    attracting VC investment, there is an increasing need
           We are delighted how well the companies have dealt                    and demand for more. It is critical for Helsinki to
           with Covid-19 pandemic. The Helsinki startup                          attract foreign talent and startups in order to be
           ecosystem has an unbelievable can-do attitude and                     successful. Collaboration is the key. We have a
           nothing holds us back.”                                               versatile and functional network of various actors that
                                                                                 are crucial in creating a blossoming ecosystem for
           Ms. Marja-Leena Rinkineva, Director of Economic Development at City
                                                                                 startups. It all depends on trust and commitment and
           of Helsinki.
                                                                                 the success stories highlight the togetherness.”

                                                                                 Mr. Tommo Koivusalo, Head of Unit at NewCo Helsinki

Page / 4   June 2021 | helsinki.dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
The Helsinki startup ecosystem has tripled in value since 2015. Helsinki-based
startups are now worth a combined €25.2B

                                                                                       Combined value(1) of the ecosystem

                                                                                                                                                        €25.2 billion

                                                       €7.6 billion

                                                   Rest of ecosystem                                                                                   Rest of ecosystem

                                                           2015                                                                                          2021 YTD

1. Sum of the valuations of all startups in the ecosystem founded after 2000. Using estimated valuations based on most recent VC rounds, public markets and publicly disclosed valuations as of May 31st,
2021.
Source: Dealroom.co
Page / 5       June 2021 | helsinki.dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
Helsinki is the 8th most valuable startup hub in Europe, based on startups
founded since 2000

                        London €324B
                         Berlin €122B
                  Amsterdam €101B
                      Stockholm €94B
                          Paris €86B
                      Bucharest €32B
                         Mainz €32B
   Greater Helsinki Area €25B
                        Munich €22B
                      Barcelona €20B
                          Basel €18B
                           Gent €16B
                 Manchester €16B
                         Dublin €14B
                         Madrid €13B
                         Oxford €13B
                  Cambridge €11B
                           Oslo €11B
                          Milan €10B
                       Hamburg €9B

Source: Dealroom.co

Page / 6      June 2021 | helsinki.dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
Helsinki also ranks 8th in Europe for number of unicorns created, with four
billion dollar tech companies born in the city

                        London 64
                         Berlin 17
                          Paris 14
                  Stockholm         14
                  Amsterdam 13
                        Munich 10
                         Dublin 5
  Greater Helsinki Area 4
                      Hamburg 4
                        Madrid 3
                         Milan 3
                         Basel 3
                      Lausanne 3
                          Oslo 3
                        Vienna 2
                      Barcelona 2
                         Zurich 2
               Copenhagen 2
                          Gent 2
                         Bristol 2

Source: Dealroom.co

Page / 7      June 2021 | helsinki.dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
There are eight high-growth startups on the unicorn track in the Greater
Helsinki Area, currently valued $250M-$1B
                                    Future Unicorns (companies valued over €200 million but less than €800 million).
                        London 87
                         Berlin 41
                          Paris 37
                        Munich 14
                 Amsterdam 13
                         Dublin 11
                  Stockholm 11
  Greater Helsinki Area 8
                      Barcelona 8
                        Madrid 7
               Copenhagen 7
                         Zurich 4
                         Milan 4
                         Basel 3
                          Gent 3
                      Hamburg 2
                      Lausanne 2
                         Bristol 2
                          Oslo 1
                        Vienna 1
Source: Dealroom.co

Page / 8      June 2021 | helsinki.dealroom.co
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
Venture capital
landscape

                  9
HELSINKI STARTUP ECOSYSTEM REPORT 2021 - NEWCO HELSINKI
VC investment in Helsinki is on track for
another record in 2021
                                                                                        Largest rounds in 2021
Combined venture capital investment into Helsinki

                                                                                   €482M         €91M         €30M
                                                                                  Late VC       Series C     Early VC
                                                                €917M
                                                                        €796M

                                                                €707M
                                                                                   €25M          €19M         €15M
                                                        €585M                     Series B      Early VC     Series A

                                             €555M
                                                                                   €12M          €12M         €11M
     €236M                                                                        Late VC       Series A     Series A

                         €221M

                                                                        €287M
                                                                                   €10M          €10M         €9M
      2016                2017                   2018   2019    2020     2021     Early VC      Early VC      Angel
                                                                        Jan-May
Source: Dealroom.co

Page / 10     June 2021 | helsinki.dealroom.co
VC investment in Helsinki is growing faster than in London and Paris. It is the 4th
 fastest-growing European ecosystem for VC investment

                         VC funding 2015-2020 CAGR

      Bucharest                                         168%
          Zurich                                  60%
          Bristol                                 59%
Greater Helsinki                       42%
         Munich                      36%
          Oxford                    31%
           Basel                   29%
          Dublin                 26%
      Stockholm                   26%
         London                   26%
     Amsterdam                   24%
           Paris               18%
          Madrid            9%
      Barcelona             8%
           Berlin           8%
     Cambridge             6%
           Milan          2%
       Hamburg           -1%
   Copenhagen            -8%

                       Analyze the data
 Source: Dealroom.co

 Page / 11     June 2021 | helsinki.dealroom.co
                                                                                  11
Helsinki competes with the top global
tech hubs on VC investment per
capita                                                                                         Global comparison of VC
                       Venture capital investment per capita in 2020                         investment per capita in 2020

         Stockholm                                                       €875   Bay Area                                     €5,299

              Tallinn                                             €720
                                                                                  Boston                    €2,313
             London                                        €655
                                                                                New York           €695
             Helsinki                                    €611

                                                                                Helsinki           €611
       Amsterdam                                  €395

               Berlin                       €377                                 Beijing       €510

                 Paris                 €230
                                                                                 Tel Aviv    €474

             Munich                €159
                                                                                Shanghai    €308
         Barcelona              €63
                                                                                   Seoul    €130
             Vienna           €37

 Source: Dealroom.co

 Page / 12     June 2021 | helsinki.dealroom.co
Food and Enterprise Software startups                                                    Most funded startups by industry
    receive the most investment in Helsinki

                     Venture capital investment by industry
                                              ▉ Low           ▉ High
                                                                                                 Food               Gaming

                            2015         2016          2017   2018     2019   2020   2021*

                  Food

Enterprise Software

                 Energy

    Transportation

                  Legal

                 Health
                                                                                               Enterprise         Real Estate
          Marketing                                                                             Software
                 Travel

             Gaming

        Real Estate

     Source: Dealroom.co

     Page / 13      June 2021 | helsinki.dealroom.co
Spot emerging categories
and investment trends
 INDUSTRIES                                      SUB-INDUSTRIES

 Food                                            Banking
 Enterprise Software                             Business travel
 Gaming                                          Cloud & infra
 Health                                          Data protection
 Fintech                                         Fitness
 +25 more…                                       +150 more...

 INCOME STREAMS                                  BUSINESS MODELS

 Subscription                                    Manufacturing
 Commission                                      SaaS
 Advertising                                     Marketplace &
 Selling own inventory                           eCommerce

 TECHNOLOGIES                                    SDGs

 Deep tech                                       Quality education
 AI & ML                                         Reduced inequalities
 3D printing                                     No poverty
 Blockchain                                      +14 more...
 Hardware
 IOT
 +13 more...

Source: Dealroom.co

Page / 14     June 2021 | helsinki.dealroom.co
Finnish startups are attracting more and more foreign capital, a sign of a
maturing ecosystem gaining international attention
                                                   Investment in Helsinki startups by source of capital (2016-2020)

                                                              1%          0.1%        0.2%           2%           3%
                                                 12%         11%           5%

                                                  5%                                                27%
                                                             17%                       38%                       37%
                                                 20%                      39%
                                                                                                     2%                 RoW
                                                                                                                        Asia
                                                                                        6%
                                                             32%                                                 13%    USA & Canada
                                                                                                    39%
                                                                                                                        Europe
                                                                                       28%
                                                                          33%                                           Domestic

                                                 63%
                                                                                                                 40%
                                                             39%
                                                                                       28%          30%
                                                                          23%

                                                                                                                  7%
                                                 2016       2017         2018         2019         2020          2021
Source: Dealroom.co

Page / 15     June 2021 | helsinki.dealroom.co
Overseas investors are particularly important at late stage, while domestic VCs
underpin the early-stage investment landscape
                                                         % of investment in Helsinki (2016-2020) by source and round size

                                                   17%

                                                                39%
                                                                             52%
                                                                                          67%
                                                                                                       84%
                                                                                                                             Foreign capital
                                                                                                                   87%
                                                                                                                             Domestic capital
                                                   83%

                                                                61%
                                                                             48%

                                                                                          33%
                                                                                                       16%          13%

                                                  €0-1M         €1-4M      €4-15M       €15-40M     €40-100M      €100M+
                                                 Pre-seed       Seed       Series A     Series B    Series C    Megarounds
Source: Dealroom.co

Page / 16     June 2021 | helsinki.dealroom.co
The Helsinki investor landscape is made up
of local and international VCs, as well as                            VCs: submit your investment data
corporate venture arms, Angels and
government-backed initiatives
                Local VCs ordered from seed to series B+ stage

            Active foreign VCs ordered from seed to series B+ stage

                                        Other Investor Types

Page / 17     June 2021 | helsinki.dealroom.co
Trends & Growth
signals

                  18
Helsinki-based impact startups are gaining                             Largest impact rounds in 2020
investment momentum. Impact investment
has more than tripled in five years

                      VC investment into Helsinki impact startups
                                                                        €74M        €36M         €15M
                                                                       Series C    Series B     Series A
                                                               €151M

                                                                         €5M         €4M         €4M
                                                        €85M           Late VC     Early VC      Seed

                                                 €64M          €77M
                                                                        €4M          €3M         €2M
                                      €51M                              Seed       Late VC       Seed
                 €45M

                                                                        €2M         €1M          €1M
                                                                        Seed        Seed         Seed
                 2016                 2017       2018   2019   2020
Source: Dealroom.co

Page / 19     June 2021 | helsinki.dealroom.co
Finland is a very deep tech focused ecosystem,
powered by top tier universities. 33% of Finnish                                                                                             Deep Tech Spinouts
startup investment goes to deep tech startups
                     Deep Tech VC investment             Deep tech as % of VC           Important Deep Tech clusters
                            2015–2020                    invested (2015–2020)
                                                                                  Oxford-Culham-Harwell-Abingdon, Cambridge, Bristol,
              UK €18.4B                            26%                            Dundee, Warwick, Southampton, Edinburgh, London*
                                                                                   Berlin, TU Munich, Fraunhofer, KIT, RWTH Aachen                Aalto University
    Germany €7.6B                                  24%                          University, Uni Mainz, Darmstadt University of Technology,
                                                                                             Ulm, German Aerospace Center
                                                                                Paris, CEA (Atomic Energy Commission), Vision Institute,
       France €5.7B                                23%                            LNE-SYRTE, LP2N, Grenoble Institute of Technology,
                                                                                                Inria, Sorbonne (incl. ISIR)

                                                   38%                          Lund, KTH Royal Institute of Technology, Luleå University
      Sweden €4.0B                                                               of Technology, Uppsala, Karolinska Institute, Chalmers,

                                                                                    ETH Zurich, Swiss Federal Institute of Technology
 Switzerland €3.1B                                 23%                                       Lausanne, EPFL, IDSIA, UZH

                                                                                         Eindhoven/Brainport-ASML-NXP-Philips,
 Netherlands €1.6B                                 20%                          Delft, Wageningen, TNO, University of Amsterdam, Twente

      Finland         €1.6B                        33%                                  Aalto, University of Helsinki, Oulu, VTT

                                                                                 Ghent, Leuven-Imec, Hasselt, Antwerp, UCLouvain, Vrije
     Belgium €1.0B                                 14%                                            Universiteit Brussel

       Ireland €0.9B                               26%                                               Limerick, Dublin
                                                                                                                                                University of Helsinki
            Spain                                  32%                           Starlab, Polytechnic University of Catalonia (incl. ICFO)
                     €0.8B
     Denmark                                       15%                                  Odense, University of Copenhagen, SDU
                     €0.7B
      Norway                                       20%                                                    NTNU
                     €0.7B
             Italy                                 17%                                    University of Milan, Politecnico Milano
                     €0.5B
       Austria                                     24%                          Tu Wien, University of Applied Sciences Technikum Wien
                     €0.3B
                                                                                 Warsaw University of Technology, Wroclaw University of
       Poland                                      24%                           Science and Technology, Polish Center for Technology
                     €0.2B                                                                            Development

      Estonia €0.2B                                21%                                              University of Tartu

Page / 20       June 2021 | helsinki.dealroom.co     Source: Dealroom.co
More than 10% of all Finland’s
                                                                                                                            Startup jobs in Helsinki
tech jobs have been created by
Helsinki-based startups
Startups are an important job growth engine, that
across Europe have been shown to both be
creating jobs at a faster rate than almost any
other industry, and proved resilient during the
pandemic, where other sectors stuttered.

Of Helsinki’s estimated 780K strong workforce(1),
5% are currently employed within the city’s
startup community, a high-growth and
internationally attractive ecosystem.                                                                                                 300k
                                                                                                                                   All tech jobs
                                                                                                                                    in Finland
36K local jobs have been created by Helsinki’s
startups, which continue to attract investment to
fund scaling teams.

                                                                                                             36k                                         780k
                                                                                                       Total startup jobs                          Total workforce in
1. 1.5m people in the metro area, 30% outside working age (64), 74% employment rate. Approx
780k total jobs in the Helsinki metro area (source). Finland counts approx 300k tech jobs (source).   In Greater Helsinki                           Greater Helsinki
Source: Dealroom.co

Page / 21     June 2021 | helsinki.dealroom.co
Helsinki founding teams are slightly more                                                                         Helsinki female-
gender diverse than the Nordic benchmark                                                                         founded startups
                                                                                                                    landscape
                       Helsinki                                                         Nordics benchmark         Discover the startups
                                                                                          (excl Helsinki)

                           20%                                                                    15%
                             Min 1                                                                  Min 1
                            female                                                                 female
                                                                                                  founder
                           founder

                   80%
                    All male founders
                                                                                             85%
                                                                                             All male founders

1. Startups founded since 2010 with €0.2M of funding or more, not acquired for both groups
 Source: Dealroom.co

Page / 22        helsinki.dealroom.co
Taken from
   Employee ownership is key for                                                         www.notoptional.eu

   reinforcing the entrepreneurial flywheel
                                                                                         Latvia               30   5   5   5   5   5   5
                                                                                         Estonia              30   5   5   5   5   5   5
   Startups are in a global arms race for tech talent. Ensuring the                      Lithuania            30   5   5   5   5   5   5
   right employee ownership structures is not only crucial for near-                     Israel               27   5   4   5   5   4   4
   term competition in talent acquisition, but also the long-term health                 Canada               27   5   4   5   5   4   4
   of a tech ecosystem. Startups are founded and funded through the                      France               26   5   4   5   5   3   4
   recycled talent and capital of rewarded employees, building critical                  UK                   25   3   5   3   4   5   5
   momentum.                                                                             Portugal             24   3   3   5   5   4   4
                                                                                         US                   24   4   4   5   4   3   4
   Index Ventures’ Not Optional ranking compares stock option                            Poland               23   4   3   3   5   4   4
   schemes across 20 European and four international countries.                          Italy                22   3   3   3   5   4   4
                                                                                         Sweden               21   2   3   3   5   4   4
   Stock option “friendliness” is assessed on six criteria, including tax                Ireland              20   2   3   4   4   3   4
   timing, rates and strike price treatment.                                             Australia            16   1   4   1   4   3   3
                                                                                         Denmark              15   1   2   3   3   2   4
                                                                                         Netherlands          15   1   3   3   3   2   3
                                                                                         Switzerland          14   1   3   3   3   1   3
                                                                                         Norway               14   2   3   3   3   2   1
                                                                                         Czechia              14   1   4   2   5   1   1
                                                                                         Finland              13   1   2   3   3   2   2
   In much of Europe there remains
                                                                                         Austria              13   1   2   3   4   2   1
   significant potential for improvement.
                                                                                         Spain                11   1   2   2   4   1   1
                                                                                         Germany              10   1   1   2   3   1   2
                                                                                         Belgium              10   1   2   1   1   1   4
Source: Index Ventures’ Not optional ranking. More info on https://www.notoptional.eu/

Page / 23      June 2021 | helsinki.dealroom.co
Put your startup on the map

            Let the best VCs find you

            Attract top talent

            Contribute to an open
            dataset

                 Claim your profile!

Page / 24   June 2021 | helsinki.dealroom.co
Methodology & definitions

      Startups, scaleups,                        Venture capital                         Valuation                                Data source
      grownups and tech                          investment
                                                                                         The combined valuation of the tech       Dealroom’s proprietary database and
      A startup is a company designed to         Investment numbers refer to rounds      ecosystem is based on their market       software aggregate data from
      grow fast. Generally, such companies       such as seed, series A, B, C, …. late   cap or latest transaction value.         multiple sources: harvesting public
      are VC-investable businesses.              stage, and growth equity rounds         Market share price taken on June         information, user-generated data
      Sometimes they can become very big                                                 1st, 2021.                               verified by Dealroom, data
      (e.g. $1B+ valuation).                     Venture capital investment figures                                               engineering. All data is verified and
                                                 exclude debt or other non-equity        Transaction value is realised from       curated manually.
      When startups are successful, they         funding, lending capital, grants and    exit or implied unrealised valuation
      develop into scaleups (>50 people),        ICOs                                    from the latest VC round, which is       Most underlying data from the report
      grownups (>500 people) and result in                                               either announced or estimated by         is available online via
      big companies, like Wolt or Supercell.     Buyouts, M&A, secondary rounds,         Dealroom based on benchmarks.            https://helsinki.dealroom.co/
                                                 and IPOs are treated as exits:
      In this report, the term “tech             excluded from funding data              For Dealroom’s Unicorn Club we           Greater Helsinki Area includes
      ecosystem” refers to startups,                                                     include tech companies founded           Helsinki, Espoo, Kauniainen and
      scaleups grownups from different           Investment rounds are sourced from      since 1990, that are current valued at   Vantaa.
      vintages/cohorts. Only companies           public disclosures including press      over $1B. We exclude companies
      founded after 2000 are included in         releases, news, filings and verified    that passed $1B as a subsidiary, but     For more info please visit
      this report.                               user-submitted information              we include companies that may now        dealroom.co or contact
                                                                                         be worth less than $1B, but exited at    support@dealroom.co
                                                                                         $1B+. More information on the
                                                                                         methodology can be found here.

                                                                                         Future unicorns are companies
                                                                                         valued over €200 million but less
                                                                                         than €800 million.

Source: Dealroom.co

Page / 25     June 2021 | helsinki.dealroom.co
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