Media Information 2021 - Advertising rate card no. 52 Valid from 10/01/2020 - Springer ...
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Print + Online Media Information 2021 Advertising rate card no. 52 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Leonida Fischer Sales Management Ad Management phone + 49 (0) 611 / 78 78 – 226 phone + 49 (0) 611 / 78 78 – 148 eva.hanenberg@springernature.com leonida.fischer@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Advertising rate card no. 52 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Newsletter Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Trade journal
Title portrait 1
1 Title: Versicherungsmagazin 10 Publishing company: Springer Gabler
2 Brief description: Editorial concept: Versicherungsmagazin (Insurance Springer Fachmedien Wiesbaden GmbH
Magazine) is one of Germany‘s leading trade magazines Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
for the insurance industry. Each month, experts provide phone + 49 (0) 611 / 78 78 – 0
independent and well-founded information on current www.springerfachmedien-wiesbaden.de
events in the industry, on the sale of financial products 11 Publisher: –
and services, information and communications techno- 12 Advertising: Eva Hanenberg (Sales Management)
logy, and sales tips and trends. Sales and marketing phone + 49 (0) 611 / 78 78 – 226
strategies and practical sales tips are traditional focus eva.hanenberg@springernature.com
areas. The service section complements the spectrum
of subjects with company news, event information and 13 Editor: Bernhard Rudolf (Editor-in-Chief)
distribution practices / further training. phone + 49 (0) 611 / 78 78 – 0 | fax – 435
bernhard.rudolf@springernature.com
3 Target group: Insurance brokers, financial services intermediaries,
exclusive agents and management in insurance 14 Scope analysis 2019 = 12 issues
companies. Selected broker pools are supplied with Total volume 770 pages = 100.0 %
Versicherungsmagazin on an exclusive basis.
Editional part 645 pages = 83.8 %
4 Frequency: monthly Advertisement part 125 pages = 16.2 %
5 Magazine size: 210 mm × 279 mm
6 Year of publication: 68th volume 2021 Supplements –
7 Subscription price: Yearly subscription
Germany € 166 (incl. V.A.T. + p&p) 15 Content analysis of the editorial part 645 pages = 100.0 %
Foreign countries € 178.50 (excl. V.A.T. / incl. p&p) Insurance market, products, scene 226 pages = 35.0 %
Single issue € 16.60 (incl. V.A.T. + p&p) Sales practice, law, career 131 pages = 20.3 %
8 Official journal of: – Cover topic, interviews 103 pages = 16.0 %
9 Membership: – Editorial, comment, content, preview, dates 64 pages = 9.9 %
Fintech, Invest, IT Organization 60 pages = 9.3 %
SPECIAL 31 pages = 4.8 %
Personnel, career 30 pages = 4.7 %
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg).
Issue, month Fairs, events, congresses Locations Dates Trends Insurance sector Specials IT & organisation
(AD, CD, PD) * 2021
1 January Fonds professionell Kongress Mannheim 01/27–28 Sustainability Occupational disability,
AD 11/24/2020 damage
CD 12/01/2020
PD 12/28/2020
2 February Private nursing insurance Legal protection, life,
AD 12/22/2021 company pension scheme
CD 01/07/2021
PD 01/29/2021
3 March Twenty2x Hanover 03/16–18 Digitization, Industry, company health Professional organization
AD 01/28/2021 16. MMM-Messe Munich March Brokerage insurance of the brokerage business
CD 02/04/2021 Award Makler-Champions
PD 02/26/2021 (award ceremony) Bonn March
4 April Cyber Insurances Private health insurance,
AD 03/01/2021 life
CD 03/08/2021
PD 03/30/2021
5 May Vema-Tage Fulda 05/11–12 Private health insurance Life, damage/accident
AD 03/29/2021 Digital Revolution Frankfurt/Main May
CD 04/07/2021
PD 04/29/2021
6 June Industrial and commercial Health supplement, care Mobile trends
AD 04/26/2021 insurance supplement, animal
CD 05/03/2021 insurance
PD 05/28/2021
2
Issue, month Fairs, events, congresses Locations Dates Trends Insurance sector Specials IT & organisation
(AD, CD, PD) * 2021
7 July Workforce protection Accident, life, damage/
AD 05/27/2021 accident
CD 06/07/2021
PD 06/29/2021
8 August Company pension scheme Industry, life, health Apps & co.
AD 06/29/2021
CD 07/06/2021
PD 07/29/2021
9 September 12. Hauptstadtmesse Berlin 09/21 Life insurance Legal protection,
AD 07/30/2021 damage/accident
CD 08/06/2021
PD 08/30/2021
10 October Innovationspreis der Assekuranz Cologne Sept./Okt. Car insurance Life, health, cyber
AD 08/31/2021 insurance
CD 09/07/2021
PD 09/29/2021
11 November DKM Dortmund 10/26–28 Broker pools Trade, occupational Innovations report Cyber risks
AD 09/24/2021 Euro Finance Week Frankfurt/Main November disability, care
CD 10/01/2021 supplement,
PD 10/25/2021 damage
12 December Succession brokerage Damage/accident,
AD 10/29/2021 care, liability
CD 11/05/2021
PD 11/29/2021
1 January 2022 Fonds professionell Kongress Mannheim January Customer acquisition Household contents,
AD 11/24/2021 digital and analog medical supplement
CD 12/01/2021
PD 12/28/2021
*
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
Regular columns: new products | product of the month | career
3
Your individual goals – our comprehensive solutions
Maximum advertising effect
Communications goal
is achieved through the right
Media Advertising forms Product and service Direct contact with
choice of advertising form and Awareness Lead generation
expertise customers
an intelligent combination of
communications channels. Advertisements ✖✖ ✖✖
In the adjacent list you’ll find Advertorials ✖✖ ✖✖ ✖
the advertising forms and media
Loose Inserts/Enclosures ✖✖✖ ✖✖✖
options available. The overview Print
Special advertising forms ✖✖
will help you find and plan
the best-suited channels and Display advertising ✖✖ ✖✖ ✖
advertising forms for your specific Newsletter advertising ✖ ✖ ✖
communications goals. Sponsoring ✖✖ ✖✖
Online
If you don’t see what you’re Whitepaper/Advertorials ✖✖ ✖✖✖
looking for here, please don’t
Sponsoring ✖ ✖✖✖
hesitate to contact us directly. We
Booth ✖✖ ✖✖✖ ✖✖✖
will be pleased to prepare
Event Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
for you free of charge a concept
that presents communications Webinars/Podcasts ✖✖✖ ✖✖✖ ✖✖ ✖✖✖
solutions tailored to your Customer/Employee magazines ✖✖✖ ✖✖✖
individual communications goals,
Corporate Corporate Books ✖✖✖ ✖✖✖
available budget and desired Solutions Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
timeframe.
✖ = well suitable; ✖ ✖ = very well suitable; ✖ ✖ ✖ = best suitable
Hotline: phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com
4
Advertising rate card no. 52, valid from 10/01/2020
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 8,113 9,548 10,983 12,418
1/1 page 175 × 240 210 × 279 4,182 4,900 5,617 6,335
3/4 page upright 175 × 178 210 × 189 3,137 3,854 4,572 5,289
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,801 3,519 4,236 4,954
Juniorpage 115 × 178 131 × 198 2,509 3,227 3,944 4,662
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,091 2,809 3,526 4,244
1/3 page upright | horizontal | block 55 × 240 | 175 × 76 | 115 × 117 63 × 279 | 210 × 86 1,400 2,118 2,835 3,553
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 1,046 1,763 2,481 3,198
1/6 page upright 55 × 117 46 × 279 | 210 × 63 | 101 × 137 700 1,161 1,623 2,084
1/8 page upright | block 55 × 86 | 85 × 56 – 523 933 1,343 1,753
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for advertising in the eMagazine
(only in combination with printed advertisement)
Type of advertising File format Price in €
Advertorial: 1/1 page, 4 colours, € 6,335 | Company/product presentation within Audio or video integration mp4 or YouTube-video 750
the context of special topics. Discounts are granted based on quantity. Further
information on request. .jpg, .jpeg, .png, .bmp 500
Picture gallery
Other special forms of advertising such as the Roundtable „Im Diskurs“ Linked advertisement | Insertion Link 250
(In discourse) and much more on page 7. (e.g. logo, website)
PDF download Link 250
5
Trade journal
Advertising rate card no. 52, valid from 10/01/2020 P
2 Additional fees: Enclosures: (no discounts available)
Placement: Cover page 4c on request Loose, maximum size 203 mm × 272 mm
4th cover page 4c € 1,275 Up to 25 g per thousand € 350
2nd, 3rd cover page 4c € 956 Up to 30 g per thousand € 360
Binding placement requests € 523 Number of enclosures on request
Prices for heavier enclosures on request
Colour: Fee for special colours: fee for Partial occupation (addition to price) € 400
each additional colour, price on request
Fixed enclosures: (no discounts available)
Format: Ads over the binding: 10 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Island position ads: 60 % of the b/w price applicable only with purchase of a 1/1 page ad
Satellite position ads: 10 % of the b/w price for postcards € 255
Ads running into the bleed: 10 % of the b/w price for CD, booklets € 295
3 Discounts: applicable for orders placed within the advertising year Number of supplements on request
Quantity Scale Length Scale Larger and heavier formats on request
For 3 ads 3% 3 pages 5% (also applies for product samples)
For 6 ads 5% 6 pages 10 % 6 Contact: Eva Hanenberg (Sales Management)
For 9 ads 10 % 9 pages 15 % phone + 49 (0) 611 / 78 78 – 226
For 12 ads 15 % 12 pages 20 % eva.hanenberg@springernature.com
Only one discount scale may be applied. 7
Payment conditions: Payment within 10 days with 2% discount,
Discounts apply to all additional fees: colour, placement net within 30 days after invoice date.
and bleed fees. Discounts do not apply to special costs 15 % agency commission, agency status must be veri-
or additional technical costs. fied with the commissioning at the latest and in the
4 Columns: Job advertisements / business connections on request form of an excerpt from the German Trade Register
(Handelsregister); valid for Germany: additional VAT
5 Special advertising Loose / fixed inserts: (no discounts available) applies to all prices listed; payment due: upon receipt of
forms: 2-page € 4,651 invoice.
4-page € 6,069
6-page € 7,486 Banking information: Springer Fachmedien Wiesbaden GmbH
8-page € 8,904 Deutsche Bank Berlin
These prices apply for paper weights up to 170 g. Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Delivered untrimmed, trimming on request. Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
6Special forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
7Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 7 Proofs: Since we use Process Standard Offset (PSO) printing,
Print space: 175 mm wide × 240 mm long we don’t need proofs.
2 Printing and 8 File archiving: Since files are archived for 1 year, repeat printings of the
binding methods: Offset, saddle stitching unchanged files are possible as a rule. However, we do
not offer a guarantee as to file availability.
3 File transfer: FTP:
Access information on request 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
E-Mail: suitable, error-free printing materials and/or inserts.
leonida.fischer@springernature.com Should clearly unsuitable or damaged materials be
Maximum file size: 10 MB! submitted, the publisher will demand their immediate
Please use Winzip (.zip) to compress your file. replacement. Should no suitable materials be submit-
The name of the zip file should start with the journal ted, the publisher will print the advertisement in the
name, followed by the issue and customer name. quality the submitted materials allow.
4 File formats: Please send printable PDF X3 files. Please use PDF 10 Contact: Leonida Fischer, Ad Management
version 1.3 for your document (no transparencies, phone + 49 (0) 611 / 78 78 – 148
please). Please add 3 mm at the edges in bleed leonida.fischer@springernature.com
advertisements. A double-page should be one pdf file.
It is recommended to create double-page spreads
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
etc. available via E-Mail: anzeigen@le-tex.de
8Trade journal
Circulation and distribution analysis 2
4 Digital distribution:
1 Circulation
monitoring: All printed issues of Versicherungsmagazin are also published in electronic
2 Circulation analysis: average number of copies per issue in one year form, as well as in the digital library springerprofessional.de, which is
(July 1 2019 – June 30 2020) used by an average of 0.27 million unique visitors per month.
(Source: AGOF daily digital facts 2020-06).
Print run: 10,000
Actual distributed of which, abroad: 63
circulation (ADC): 7,342 5 Article downloads:
In the space of 12 months (March 2019 to February 2020)
Copies sold: 2,162 of which, abroad: 38 857 Versicherungsmagazin articles were downloaded from
Subscription copies: 2,070 Member copies: – www.springerprofessional.de (PDF downloads in the subscriber-only
Individual sales: – area, not including previews and HTML views). PDF downloads include
advertisements.
Other sales: 92
Voucher copies: 5,180
Reminder, archive and
record copies: 2,658
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 99.1 7,279
Foreign countries 0.9 63
Actual distributed circulation (ADC) 100.0 7,342
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
9Range overview Print + Digital
Freely available
for licensed users on
springerprofessional.de
Website
versicherungsmagazin.de
Comprehensive B2B coverage Springer Professional
Unique Users: 270,000 ø 120,000 PIs per month
With the communication channels of (AGOF daily digital facts 2020-06)
Springer Fachmedien Wiesbaden GmbH
you can reach insurance brokers, financial
service providers, tied agents and the
management of insurance companies in
an up-to-date, reliable and sustainable Versicherungsmagazin
Print
manner. digital multi-user licenses/
Print run: 10,000 copies IP-activations for
With its unique combination of print and Subscription copies companies:
online, Versicherungsmagazin takes full (incl. eMagazine + archive):
account of changes in the media. 2,070 copies Print and more... 19,000 Users
(August 2020)
(ø July 2019 - June 2020)
The growing concentration on online as a
central channel of communication offers the
highest possible performance within a pre-
dictable budget.
Our media - your advertising success! Newsletter eMagazine
Versicherungsmagazin: Versicherungsmagazin:
6,409 subscribers 7,295 PIs
(July 2020) (2019)Trade journal
Readership analysis 3-L
1.1 Branch / sector 1.2 Size of the business unit
Reader group Percentage of readers (BRS) Reader group Percentage of readers (BRS)
% Projection (circa) % Projection (circa)
Self-employed / freelancer 61.2 2,650 1 to 2 employees 35.6 1,540
Salaried employee (net) 36.8 1,600 3 to 4 employees 20.8 900
Credit sector 7.6 330 5 to 9 employees 12.8 560
Life insurance with or without reinsurance 27.2 1,180 10 to 19 employees 11.6 500
Health insurance 22.4 970 20 to 49 employees 6.4 280
Accident insurance 26.8 1,160 50 to 99 employees 2.8 120
Reinsurance for other types of insurance 100 to 499 employees 1.6 70
6.0 260
business 500 to 999 employees 4.0 170
Retirement insurance. pension 0.4 20 No response 4.4 190
Real estate brokerage and insurance 0.4 20 Rounding difference 6
School, training 3.6 160 Total 100.0 4,336
Consulting, communication and media 2.0 90
Financial services 0.8 40 Overview of Methods Used in the Readership Analysis
Other insurance-related work 12.8 560 for "Versicherungsmagazin"
Other 2.0 90 1. Methodology: Readership analysis - telephone interviews, random samples
2. Population: P opulation (actually distributed circulation) 8,685 = 100.0 %
Not employed 1.6 70 Not included in the analysis 4,349 = 50.1 %
No response 0.4 20 As such, the study represents 4,336 readers = 49.9 % of the actually
Multiple responses (100 % = 4,336 readers) distributed circulation
3. Random samples: 250 interviews in total, 70.2 % response rate, randomly selected
4. Target group: primary readers in the BRS
5. Conducted: from 24 March to 30 April 2014
6. Conducted by: TNS Infratest Media Research GmbH, Bielefeld
A detailed description of the analysis methods and a folder with the complete results
can be requested at anzeigen-wiesbaden@springernature.com.
112.1 Job characteristics
2.1.1 Position in the company 2.2.1 Educational level
Reader group Percentage of readers (BRS) Reader group Percentage of readers (BRS)
% Projection (circa) % Projection (circa)
Owner / co-owner 2.4 100 Grammar school 4.4 190
Chair / CEO 4.0 170 GCSE 29.6 1,280
Division head 1.2 50
Department head 5.2 230 Secondary school, university-ready 22.0 950
Team leader 3.6 160 University / university of applied sciences 43.2 1,870
Other managerial function 7.6 330 No response 1.0 40
Clerk / admin. assistant 3.2 140
Trainer, instructor 2.8 120 Rounding difference 6
Other salaried employee 6.8 300 Total 100.0 4,336
Self-employed / freelancer 61.2 2,650
Clerk 1.6 70 2.2.3 Age
No response 0.4 20
Rounding difference -4 Reader group Percentage of readers (BRS)
Total 100.0 4,336 % Projection (circa)
19 years or younger 0.0 0
20 to 29 years 4.4 190
2.1.2 Functional area
30 to 39 years 10.0 430
Reader group Percentage of readers (BRS) 40 to 49 years 30.4 1,320
% Projection (circa)
50 to 59 years 32.8 1,430
Senior management 14.0 610
Representative / sales force 8.4 360 60 to 64 years 15.6 680
Human resources / HR development 10.4 450 65 years or older 4.8 210
Sales, customer service 25.6 1,110
No response 2.0 90
Marketing, PR 11.6 500
Purchasing 4.8 210 Rounding difference -14
IT and organisation 8.0 350 Total 100.0 4,336
Claims processing 9.6 420
Product development / product marketing 7.6 330
Training, schooling 4.8 210
Other 0.8 40
Self-employed / freelancer 61.2 2,650
Clerk / admin. assistant 1.6 70
No response 1.2 50
Multiple responses (100 % = 4,336 readers)
12Website
Portrait 1
1 Web adress (URL): versicherungsmagazin.de
2 Brief description: The website versicherungsmagazin.de is one of the
leading online platforms for the insurance industry in
Germany. The focus is on up-to-the-minute informati-
on on industry-related topics, the latest trends in
information and communications technology, plus tips
for the sale of financial products and services.
3 Target group: Insurance brokers, financial services intermediaries,
exclusive agents and management in insurance com-
panies.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Bernhard Rudolf (Editor-in-Chief)
phone + 49 (0) 611 / 78 78 – 0
bernhard.rudolf@springernature.com
Contact advertising:
Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
5 Usage data: on request
13Website
Prices | advertising formats P
1 Display advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Superbanner (big size) 728 × 90 80 max. 120
Skyscraper 120 × 600 80 max. 120
Wide skyscraper 160 × 600 or 200 × 600 80 max. 120
Medium rectangle site rotation 300 × 250 80 max. 120
Expandable rectangle from 300 × 250 to 300 × 600 130 max. 120
Wallpaper (superbanner + skyscraper) 728 × 90 + 160 each max. 120
120 × 600
Half page 300 × 600 160 max. 120
Billboard 770 | 800 | 870 or 970 × 250 95 max. 120
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be verified IBAN: DE09 1007 0000 0069 7003 00
with the commissioning at the latest and in the form of You can find our general terms and conditions at
an excerpt from the German Trade Register (Handels www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
register); valid for Germany: additional VAT applies to all
prices listed; payment due: upon receipt of invoice.
14Website
Formats and technical information F
1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com
Redirects possible
3 Delivery deadline: Up to 5 business days before placement.
Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for
allowable file size is based on the file size of the each ad.
respective file(s).
The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note
particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any
should not exceed 25% on a currently configured stan- animations. These are not supported by all
dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated
of a website or starts to jerk, which can limit the usabili- newsletter banners.
ty of the website. Reducing the CPU load by reducing 5 Contact: Leonida Fischer
the number of animated objects as well as the motion Ad Management
of animated objects can help. phone + 49 (0) 611 / 78 78 – 148
Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/en/
media-sales/data-delivery
15Newsletter
Portrait 1
1 Name: Newsletter Versicherungsmagazin
2 Brief description: Versicherungsmagazin is a newsletter that provides an
overview of and the latest information on the insurance
business. Additionally, it focuses on trends, tips and
events in the financial sector.
3 Target group: Insurance brokers, financial services intermediaries,
exclusive agents and management in insurance
companies.
4 Frequency: 4 times weekly, every Monday, Tuesday,
Thursday and Friday
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Bernhard Rudolf (Editor-in-Chief)
phone + 49 (0) 611 / 78 78 – 0
bernhard.rudolf@springernature.com
Contact advertising:
Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
6 Usage data: 6,409 subscribers (July 2020)
16Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter pixel format Fixed price kb
Text ad + logo/picture (gif or jpeg)* pic 263 × 186, text 300 characters ** 550 max. 45
Text ad + logo/picture (gif or jpeg)* pic 263 × 186, text 650 characters ** 650 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 650 max. 45
Rectangle (gif or jpeg)* 300 × 250 650 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
15 % agency commission, agency status must be veri-
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register
(Handelsregister); valid for Germany: additional VAT
applies to all prices listed; payment due: upon receipt of
invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
17A world of information from the financial services and management fields www.springerprofessional.de www.versicherungsmagazin.de www.springerfachmedien-wiesbaden.de Springer Gabler
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