Media Information 2019 - Advertising rate card no. 50 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Print + Online Media Information 2019 Advertising rate card no. 50 Valid from 10/01/2018 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Leonida Fischer Sales Management Ad Management phone + 49 (0) 611 / 78 78 – 226 phone + 49 (0) 611 / 78 78 – 148 eva.hanenberg@springernature.com leonida.fischer@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Advertising rate card no. 50 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Newsletter Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Price | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Trade journal
Title portrait 1
1 Title: Versicherungsmagazin 10 Publishing company: Springer Gabler
2 Brief description: Editorial concept: Versicherungsmagazin (Insurance Springer Fachmedien Wiesbaden GmbH
Magazine) is one of Germany‘s leading trade magazines Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
for the insurance industry. Each month, experts provide phone + 49 (0) 611 / 78 78 – 0
independent and well-founded information on current www.springer.com
events in the industry, on the sale of financial products 11 Publisher: –
and services, information and communications techno- 12 Advertising: Eva Hanenberg (Sales Management)
logy, and sales tips and trends. Sales and marketing phone + 49 (0) 611 / 78 78 – 226
strategies and practical sales tips are traditional focus eva.hanenberg@springernature.com
areas. The service section complements the spectrum
of subjects with company news, event information and 13 Editor: Bernhard Rudolf (Editor-in-Chief)
distribution practices / further training. phone + 49 (0) 611 / 78 78 – 0 | fax – 435
bernhard.rudolf@springernature.com
3 Target group: Insurance brokers, financial services intermediaries,
exclusive agents and management in insurance 14 Scope analysis 2017 = 12 issues
companies. Selected broker pools are supplied with Total volume 715 pages = 100.0 %
Versicherungsmagazin on an exclusive basis.
Editional part 595 pages = 83.2 %
4 Frequency: monthly Advertisement part 120 pages = 16.8 %
5 Magazine size: 210 mm × 279 mm
6 Year of publication: 66th volume 2019 Supplements 5 items
7 Subscription price: Yearly subscription
Germany € 159.50 (incl. V.A.T. + p&p) 15 Content analysis of the editorial part 595 pages = 100.0 %
Foreign countries € 169.96 (excl. V.A.T. / incl. p&p) Insurance market, products, scene 282 pages = 47.4 %
Single issue € 15.69 (incl. V.A.T. + p&p) Cover topic, interviews 105 pages = 17.6 %
8 Official journal of: – Sales practice, law, fintech 100 pages = 16.8 %
9 Membership: – Editorial, comment, content, preview 47 pages = 7.9 %
Job, personnel, career 35 pages = 5.9 %
EDV, organization, IT 26 pages = 4.4 %
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg).
Issue, month Fairs, events, congresses Locations Dates Trends Insurance sector Specials IT & organisation
(AD, CD, PD) * 2019
1 January Commercial and Supplemental health Digital photography
AD 11/23/2018 industrial insurance insurance, supplementary
CD 11/30/2018 nurisng care, property,
PD 12/27/2018 liability
2 February Annual forecast 2019 Privat healthcare, life Cyber risks
AD 01/02/2019
CD 01/08/2019
PD 01/28/2019
3 March 13. MMM-Messe Munich March Liability traps Legal, life, accident Smartphones & Co.
AD 01/31/2019 VEMA-Tage Kassel 03/25–27 for mediators
CD 02/07/2019 Award Makler-Champions
PD 02/28/2019 (award ceremony) Bonn 03/27
4 April ATZlive Automatisiertes Fahren Wiesbaden 04/02–03 Old-age poverty Industry, company health Apps & Co.
AD 02/27/2019 insurance
CD 03/07/2019
PD 03/28/2019
5 May Life insurance Contents insurance, Video conferencing
AD 03/29/2019 supplemental health systems
CD 04/05/2019 insurance, company
PD 04/29/2019 pension plans
6 June CEBIT Hanover 06/24–28 Private health and Accident, nursing, Driver assistance systems
AD 04/29/2019 nursing insurance liability
CD 05/07/2019
PD 05/28/2019
2
Issue, month Fairs, events, congresses Locations Dates Trends Insurance sector Specials IT & organisation
(AD, CD, PD) * 2019
7 July Commissions, brokerage Commercial, disability Professional organization
AD 05/24/2019 and fees and supplementary long- of the intermediary
CD 06/04/2019 term care, supplementary operation
PD 06/28/2019 nurisng care, damage
8 August Protection against Life, health, property CEBIT trends
AD 07/01/2019 occupational disability
CD 07/08/2019 and disability
PD 07/29/2019
9 September 10. Hauptstadtmesse Berlin September Company health Accident, life Digitization Open source software for
AD 07/31/2019 5. Konferenz für Finanztechnologie Frankfurt/Main September insurance brokers
CD 08/07/2019
PD 08/28/2019
10 October DKM Dortmund 10/22–24 Car insurance Ledal, life, company Vintage cars Mobile trends
AD 08/30/2019 Innovationspreis der Assekuranz pension plans
CD 09/06/2019 (award ceremony) Cologne 10/01
PD 09/27/2019
11 November Euro Finance Week Frankfurt/Main November Broker pools Supplemental health Innovations report Successful in social media
AD 09/23/2019 2. Transformations-Kongress Frankfurt/Main November insurance, supplementary
CD 09/30/2019 nurisng care, damage
PD 10/23/2019
12 December Company pension plans Industry, life, health, Data security
AD 10/30/2019 accident
CD 11/07/2019
PD 11/28/2019
1 January 2020 Successful target group Commercial, disability Outsourcing of office
AD 11/25/2019 concepts and supplementary long- services
CD 12/02/2019 term care, supplementary
PD 12/27/2019 nurisng care, damage
*
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
Regular columns: new products | product of the month | career
3
Your individual goals – our comprehensive solutions
Maximum advertising effect
Communications goal
is achieved through the right
Media Advertising forms Product and service Direct contact with
choice of advertising form and Awareness Lead generation
expertise customers
an intelligent combination of
communications channels. Advertisements ✖✖ ✖✖
In the adjacent list you’ll find Advertorials ✖✖ ✖✖ ✖
the advertising forms and media
Loose Inserts/Enclosures ✖✖✖ ✖✖✖
options available. The overview Print
Special advertising forms ✖✖
will help you find and plan
the best-suited channels and Display advertising ✖✖ ✖✖ ✖
advertising forms for your specific Newsletter advertising ✖ ✖ ✖
communications goals. Sponsoring ✖✖ ✖✖
Online
If you don’t see what you’re Whitepaper/Advertorials ✖✖ ✖✖✖
looking for here, please don’t
Sponsoring ✖ ✖✖✖
hesitate to contact us directly. We
Booth ✖✖ ✖✖✖ ✖✖✖
will be pleased to prepare
Event Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
for you free of charge a concept
that presents communications Customer publications ✖✖✖ ✖✖✖
solutions tailored to your Employee magazines ✖✖✖ ✖✖✖
individual communications goals,
Corporate Corporate Books ✖✖✖ ✖✖✖
available budget and desired Solutions Business reports ✖✖✖ ✖✖✖
timeframe.
✖ = well suitable; ✖ ✖ = very well suitable; ✖ ✖ ✖ = best suitable
Hotline: phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com
4
Advertising rate card no. 50, valid from 10/01/2018
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 8,113 9,548 10,983 12,418
1/1 page 175 × 240 210 × 279 4,182 4,900 5,617 6,335
3/4 page upright 175 × 178 210 × 189 3,137 3,854 4,572 5,289
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,801 3,519 4,236 4,954
Juniorpage 115 × 178 131 × 198 2,509 3,227 3,944 4,662
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,091 2,809 3,526 4,244
1/3 page upright | horizontal | block 55 × 240 | 175 × 76 | 115 × 117 63 × 279 | 210 × 86 1,400 2,118 2,835 3,553
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 1,046 1,763 2,481 3,198
1/6 page upright 55 × 117 46 × 279 | 210 × 63 | 101 × 137 700 1,161 1,623 2,084
1/8 page upright | block 55 × 86 | 85 × 56 – 523 933 1,343 1,753
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for advertising in the eMagazine
(only in combination with printed advertisement)
Actual distributed circulation: 7,884 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Advertorial: 1/1 page, 4 colours, € 6,335 | Company/product presentation within
the context of special topics. Discounts are granted based on quantity. Further .jpg, .jpeg, .png, .bmp 500
Picture gallery
information on request.
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Other special forms of advertising such as the Roundtable „Im Diskurs“
(In discourse) and much more on page 7. PDF download Link 250
5
Trade journal
Advertising rate card no. 50, valid from 10/01/2018 P
2 Additional fees: Enclosures: (no discounts available)
Placement: Cover page 4c on request Loose, maximum size 203 mm × 272 mm
4th cover page 4c € 1,275 Up to 25 g per thousand € 300
2nd, 3rd cover page 4c € 956 Up to 30 g per thousand € 310
Binding placement requests € 523 Number of enclosures on request
Prices for heavier enclosures on request
Colour: Fee for special colours: fee for Partial occupation (addition to price) € 400
each additional colour, price on request
Fixed enclosures: (no discounts available)
Format: Ads over the binding: 10 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Island position ads: 60 % of the b/w price applicable only with purchase of a 1/1 page ad
Satellite position ads: 10 % of the b/w price for postcards € 255
Ads running into the bleed: 10 % of the b/w price for CD, booklets € 295
3 Discounts: applicable for orders placed within the advertising year Number of supplements on request
Quantity Scale Length Scale Larger and heavier formats on request
For 3 ads 3% 3 pages 5% (also applies for product samples)
For 6 ads 5% 6 pages 10 % 6 Contact: Eva Hanenberg (Sales Management)
For 9 ads 10 % 9 pages 15 % phone + 49 (0) 611 / 78 78 – 226
For 12 ads 15 % 12 pages 20 % eva.hanenberg@springernature.com
Only one discount scale may be applied. 7
Payment conditions: 2 % discount for payment prior to publication; 15 %
Discounts apply to all additional fees: colour, placement agency commission, agency status must be verified
and bleed fees. Discounts do not apply to special costs with the commissioning at the latest and in the form of
or additional technical costs. an excerpt from the German Trade Register (Handels
4 Columns: Job advertisements / business connections on request register); valid for Germany: additional VAT applies to all
prices listed; payment due: upon receipt of invoice.
5 Special advertising Loose / fixed inserts: (no discounts available)
forms: 2-page € 4,651 Banking information: Springer Fachmedien Wiesbaden GmbH
4-page € 6,069 Deutsche Bank Berlin
6-page € 7,486 Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
8-page € 8,904 Swift/BIC: DEUTDEBB
These prices apply for paper weights up to 170 g. IBAN: DE09 1007 0000 0069 7003 00
Delivered untrimmed, trimming on request.
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
6Special forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
7Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 7 Proofs: Since we use Process Standard Offset (PSO) printing,
Print space: 175 mm wide × 240 mm long we don’t need proofs.
2 Printing and 8 File archiving: Since files are archived for 1 year, repeat printings of the
binding methods: Offset, saddle stitching unchanged files are possible as a rule. However, we do
not offer a guarantee as to file availability.
3 File transfer: FTP:
Access information on request 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
E-Mail: suitable, error-free printing materials and/or inserts.
leonida.fischer@springernature.com Should clearly unsuitable or damaged materials be
Maximum file size: 10 MB! submitted, the publisher will demand their immediate
Please use Winzip (.zip) to compress your file. replacement. Should no suitable materials be submit-
The name of the zip file should start with the journal ted, the publisher will print the advertisement in the
name, followed by the issue and customer name. quality the submitted materials allow.
4 File formats: Please send printable PDF X3 files. Please use PDF 10 Contact: Leonida Fischer, Ad Management
version 1.3 for your document (no transparencies, phone + 49 (0) 611 / 78 78 – 148
please). Please add 3 mm at the edges in bleed leonida.fischer@springernature.com
advertisements. A double-page should be one pdf file.
It is recommended to create double-page spreads
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
etc. available via E-Mail: anzeigen@le-tex.de
8Trade journal
Circulation and distribution analysis 2
4 Digital distribution:
1 Circulation
monitoring: All printed issues of Versicherungsmagazin are also published in electronic
2 Circulation analysis: average number of copies per issue in one year form, as well as in the digital library springerprofessional.de, which is
(July 1 2017 – June 30 2018) used by an average of 0.17 million unique visitors per month.
(Source: AGOF daily digital facts 2018-06).
Print run: 10,000
Actual distributed of which, abroad: 57
circulation (ADC): 7,884 5 Article downloads:
In the space of 12 months (July 2017 to June 2018)
Copies sold: 2,495 of which, abroad: 31 901 Versicherungsmagazin articles were downloaded from
Subscription copies: 2,436 Member copies: – www.springerprofessional.de (PDF downloads in the subscriber-only
Individual sales: – area, not including previews and HTML views). PDF downloads include
advertisements.
Other sales: 59
Voucher copies: 5,389
Reminder, archive and
record copies: 2,116
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 99.3 7,827
Foreign countries 0.7 57
Actual distributed circulation (ADC) 100.0 7,884
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
9Trade journal
Readership analysis 3-L
1.1 Branch / sector 1.2 Size of the business unit
Reader group Percentage of readers (BRS) Reader group Percentage of readers (BRS)
% Projection (circa) % Projection (circa)
Self-employed / freelancer 61.2 2,650 1 to 2 employees 35.6 1,540
Salaried employee (net) 36.8 1,600 3 to 4 employees 20.8 900
Credit sector 7.6 330 5 to 9 employees 12.8 560
Life insurance with or without reinsurance 27.2 1,180 10 to 19 employees 11.6 500
Health insurance 22.4 970 20 to 49 employees 6.4 280
Accident insurance 26.8 1,160 50 to 99 employees 2.8 120
Reinsurance for other types of insurance 100 to 499 employees 1.6 70
6.0 260
business 500 to 999 employees 4.0 170
Retirement insurance. pension 0.4 20 No response 4.4 190
Real estate brokerage and insurance 0.4 20 Rounding difference 6
School, training 3.6 160 Total 100.0 4,336
Consulting, communication and media 2.0 90
Financial services 0.8 40 Overview of Methods Used in the Readership Analysis
Other insurance-related work 12.8 560 for "Versicherungsmagazin"
Other 2.0 90 1. Methodology: Readership analysis - telephone interviews, random samples
2. Population: P opulation (actually distributed circulation) 8,685 = 100.0 %
Not employed 1.6 70 Not included in the analysis 4,349 = 50.1 %
No response 0.4 20 As such, the study represents 4,336 readers = 49.9 % of the actually
Multiple responses (100 % = 4,336 readers) distributed circulation
3. Random samples: 250 interviews in total, 70.2 % response rate, randomly selected
4. Target group: primary readers in the BRS
5. Conducted: from 24 March to 30 April 2014
6. Conducted by: TNS Infratest Media Research GmbH, Bielefeld
A detailed description of the analysis methods and a folder with the complete results
can be requested at anzeigen-wiesbaden@springernature.com.
102.1 Job characteristics
2.1.1 Position in the company 2.2.1 Educational level
Reader group Percentage of readers (BRS) Reader group Percentage of readers (BRS)
% Projection (circa) % Projection (circa)
Owner / co-owner 2.4 100 Grammar school 4.4 190
Chair / CEO 4.0 170 GCSE 29.6 1,280
Division head 1.2 50
Department head 5.2 230 Secondary school, university-ready 22.0 950
Team leader 3.6 160 University / university of applied sciences 43.2 1,870
Other managerial function 7.6 330 No response 1.0 40
Clerk / admin. assistant 3.2 140
Trainer, instructor 2.8 120 Rounding difference 6
Other salaried employee 6.8 300 Total 100.0 4,336
Self-employed / freelancer 61.2 2,650
Clerk 1.6 70 2.2.3 Age
No response 0.4 20
Rounding difference -4 Reader group Percentage of readers (BRS)
Total 100.0 4,336 % Projection (circa)
19 years or younger 0.0 0
20 to 29 years 4.4 190
2.1.2 Functional area
30 to 39 years 10.0 430
Reader group Percentage of readers (BRS) 40 to 49 years 30.4 1,320
% Projection (circa)
50 to 59 years 32.8 1,430
Senior management 14.0 610
Representative / sales force 8.4 360 60 to 64 years 15.6 680
Human resources / HR development 10.4 450 65 years or older 4.8 210
Sales, customer service 25.6 1,110
No response 2.0 90
Marketing, PR 11.6 500
Purchasing 4.8 210 Rounding difference -14
IT and organisation 8.0 350 Total 100.0 4,336
Claims processing 9.6 420
Product development / product marketing 7.6 330
Training, schooling 4.8 210
Other 0.8 40
Self-employed / freelancer 61.2 2,650
Clerk / admin. assistant 1.6 70
No response 1.2 50
Multiple responses (100 % = 4,336 readers)
11Website
Portrait 1
1 Web adress (URL): versicherungsmagazin.de
2 Brief description: The website versicherungsmagazin.de is one of the
leading online platforms for the insurance industry in
Germany. The focus is on up-to-the-minute informati-
on on industry-related topics, the latest trends in
information and communications technology, plus tips
for the sale of financial products and services.
3 Target group: Insurance brokers, financial services intermediaries,
exclusive agents and management in insurance com-
panies.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Bernhard Rudolf (Editor-in-Chief)
phone + 49 (0) 611 / 78 78 – 0
bernhard.rudolf@springernature.com
Contact advertising:
Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
5 Usage data: on request
12Website
Prices | advertising formats P
1 Display advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Leaderboard = superbanner (big size) 728 × 90 80 max. 120
Skyscraper right/left 120 × 600 80 max. 120
Wide skyscraper right/left 160 × 600 or 200 × 600 80 max. 120
Medium rectangle site rotation 300 × 250 80 max. 120
Expandable rectangle from 300 × 250 to 300 × 600 130 max. 120
Wallpaper (superbanner + skyscraper) 728 × 90 + 160 each max. 120
120 × 600
Layer ad + rectangle reminder (tandem ad) on request 160 max. 120
Half page 300 × 600 160 max. 120
Billboard 770 × 250 95 max. 120
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: 2 % discount for payment prior to publication; 15 % agen- Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
cy commission, agency status must be verified with the Swift/BIC: DEUTDEBB
commissioning at the latest and in the form of an excerpt IBAN: DE09 1007 0000 0069 7003 00
from the German Trade Register (Handelsregister); valid You can find our general terms and conditions at
for Germany: additional VAT applies to all prices listed; www.springerfachmedien-wiesbaden.de/gtc
payment due: upon receipt of invoice.
13Website
Formats and technical information F
1 Data formats: Flash, GIF, HTML, JPEG 4 Newsletter If newsletter-format ads are submitted, please note
Redirects possible advertisements: that animations cannot be displayed.
If Flash files are submitted, an alternative GIF version 5 Contact: Leonida Fischer
should always also be sent as a fallback image. Ad Management
Size: max. 120 kb per advertisement. The maximum phone + 49 (0) 611 / 78 78 – 148
allowable file size is based on the file size of the banner-wiesbaden@springernature.com
respective file(s).
Springer Fachmedien Wiesbaden GmbH reserves the
right to reject files that would be especially straining for
CPUs; a utilisation level of 40 % may not be exceeded
(for standard PCs).
Sound can be included in advertisements, provided the
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/data-delivery
2 Delivery address: banner-wiesbaden@springernature.com
3 Delivery deadline: Up to 5 business days before placement.
Target link: Please be sure to include the target link for
each ad.
14Newsletter
Portrait 1
1 Name: Newsletter Versicherungsmagazin
2 Brief description: Versicherungsmagazin is a newsletter that provides an
overview of and the latest information on the insurance
business. Additionally, it focuses on trends, tips and
events in the financial sector.
3 Target group: Insurance brokers, financial services intermediaries,
exclusive agents and management in insurance
companies.
4 Frequency: 3 times weekly, every Monday, Tuesday and Thursday
5 Publishing company: Springer Gabler
Springer Fachmedien Wiesbaden GmbH
Contact editor: Bernhard Rudolf (Editor-in-Chief)
phone + 49 (0) 611 / 78 78 – 0
bernhard.rudolf@springernature.com
Contact advertising:
Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
6 Usage data: 6,486 recipients (June 2018)
15Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter pixel format Fixed price kb
Text ad + logo/picture (gif or jpeg)* pic 263 × 186, text 300 characters ** 550 max. 45
Text ad + logo/picture (gif or jpeg)* pic 263 × 186, text 650 characters ** 650 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 650 max. 45
Rectangle (gif or jpeg)* 300 × 250 650 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/data-delivery
3 Payment conditions: 2 % discount for payment prior to publication;
15 % agency commission, agency status must be veri-
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register
(Handelsregister); valid for Germany: additional VAT
applies to all prices listed; payment due: upon receipt of
invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
16A world of information from the financial services and management fields www.springerprofessional.de www.versicherungsmagazin.de www.springerfachmedien-wiesbaden.de Springer Gabler
You can also read
