Media Information 2021 - Advertising rate card no. 51 Valid from 10/01/2020
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Print + Online Media Information 2021 Advertising rate card no. 51 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We're there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Robert Horn Leonida Fischer Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 226 phone + 49 (0) 611 / 78 78 – 223 phone + 49 (0) 611 / 78 78 – 148 eva.hanenberg@springernature.com robert.horn@springernature.com leonida.fischer@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
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eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Advertisting rate card no. 51 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Usage statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Newsletter Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Trade journal
Title portrait 1
1 Title: Bankmagazin 12 Advertising: Eva Hanenberg (Sales Management)
2 Brief description: Bankmagazin is the leading independent, professional phone + 49 (0) 611 / 78 78 – 226
publication for the banking industry in German- eva.hanenberg@springernature.com
speaking countries. The impartial articles on financial Robert Horn (Media Sales)
management and banking practice reach readers from phone + 49 (0) 611 / 78 78 – 223
all three pillars: cooperative institutes, public savings robert.horn@springernature.com
banks and private banks. 13 Editor: Christian Kemper (Legally responsible for content,
3 Target group: Board Members, Managing Directors, Department Editor-in-Chief)
Heads, Controllers, CIOs, HR, Sales Managers, Branch phone + 49 (0) 611 / 78 78 – 144 | fax – 78144
Managers, Investment and Financial Advisors christian.kemper@springernature.com
4 Frequency: 9 times a year 14 Scope analysis 2019 = 10 issues
5 Magazine size: 210 mm × 279 mm Total volume 674 pages = 100.0 %
6 Year of publication: 70th volume 2021 Editional part 560 pages = 83.1 %
7 Subscription price: Yearly subscription Advertisement part 114 pages = 16.9 %
Germany € 202 (incl. V.A.T. + p&p) Supplements 2 items
Foreign countries € 206.55 (excl. V.A.T. / incl. p&p)
Single issue € 24.24 (incl. V.A.T. + p&p) 15 Content analysis of the editorial part 560 pages = 100.0 %
8 Official journal of: – Strategy 80 pages = 14.3 %
9 Membership: – Career 76 pages = 13.6 %
SPECIAL 72 pages = 12.8 %
10 Publishing company: Springer Gabler Main topic 58 pages = 10.4 %
Springer Fachmedien Wiesbaden GmbH IT 58 pages = 10.4 %
Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany Sales 46 pages = 8.2 %
phone + 49 (0) 611 / 78 78 – 0 Branch 46 pages = 8.2 %
www.springerfachmedien-wiesbden.de Bankmagazin discussion 40 pages = 7.1 %
11 Publisher: Stefanie Burgmaier, Stefanie Hüthig Editorial / Content / Preview 40 pages = 7.1 %
Supplier directory 20 pages = 3.6 %
Service 14 pages = 2.5 %
Law + taxes 10 pages = 1.8 %
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg).
Issue, month Fairs, events, congresses Locations Dates Special Topics
(AD, CD, PD) * 2021
1 January Fonds professionell Kongress 2021 Mannheim 01/27–28 Lending business + risk management: Real estate: forms of financing, interest rate hedging,
AD 11/26/2020 Tegernseer Fachtage Rottach-Egern Jan./Feb. equity, risk management, instant banking, valuation | Compliance + Governance: regulation and
CD 12/02/2020 29. SWK-Tagung Ausbildung | Banken & receivables management supervision, control mechanisms, provision and sanctions |
PD 12/22/2020 Sparkassen mit Hans-Perczynski-Preis Outsourcing: onboarding, interfaces, effectiveness measure-
und Bankfachklasse-Award Mainz 02/03–05 ment
2/3 Feb./March Twenty2x Hanover 03/09–11 Personnel management + Digitization trends: impact of the corona pandemic,
AD 02/02/2021 16. MMM-Messe Munich 03/23 personnel development: efficiency improvement, automation, emergency plans, BCM |
CD 02/08/2021 recruiting, education and training, eLearning, Consulting solutions: telephony, call center, chat, video
PD 02/26/2021 career planning, personnel administration, arti- consulting | Modern workplaces: home office, hardware and
ficial intelligence software, office equipment
4 April Zukunft Personal Süd Stuttgart 04/20–21 Digitalization + IT: Bigtechs + GAFAs: modern payment, apps, third-party
AD 03/03/2021 Digital Revolution Frankfurt/Main 04/22 agile organization, cloud computing, providers, interfaces | Corporate customer business: KYC,
CD 03/09/2021 Invest Stuttgart 04/23–24 open banking, platform, core banking system, automation, processes, artificial intelligence, Big Data,
PD 03/29/2021 interfaces/APIs predictive selling, new financing concepts (Internet of Things,
IoT) | Data management: data quality, data protection and
security (DSGVO)
5/6 May/June Zukunft Personal Nord Hamburg 05/18–19 Branch + consulting: Private customer business: customer approach, CRM,
AD 04/30/2021 location network, consulting solutions, consulting solutions, back office, outsourcing | Realtime-
CD 05/06/2021 self-service banking, safes + lockers, Banking: Instant Payment, PSD 2, Fintechs | Real estate
PD 05/31/2021 documents and archiving and financing: real estate brokerage and valuation,
construction financing, building society savings
7/8 July/Aug. Payment + receivables management: Credit business: processes, automation, identification and
AD 07/01/2021 payment transactions, cards, smartphones, authentication, rating and scoring, digital signature | Vehicle
CD 07/07/2021 apps, readers, payment service providers, financing: models, mobility concepts | Financial centers:
PD 07/28/2021 dunning, collection globalization, location policy and branch office |
Sustainability + Governance: savings products, financing,
investment, retirement planning, funds, insurance, risk
management
2
Issue, month Fairs, events, congresses Locations Dates Special Topics
(AD, CD, PD) * 2021
9 September 11. Hauptstadtmesse Berlin 21.09. IT + digitization: Regulation + risk management: equity, proportionality,
AD 08/03/2021 Zukunft Personale Cologne September hardware, software, automation, risk management | Websites and apps: online banking,
CD 08/10/2021 Bankengipfel 2021 Frankfurt/Main September artificial intelligence, robotics, Fintechs mobile banking, customer contact points, user experience |
PD 08/30/2021 Career: education and training, face-to-face and digital
learning
10 October Expo Real Munich 10/11–13 Security + fraud prevention: Investment and securities business: stock exchanges,
AD 09/03/2021 DKM Dortmund 10/26–28 KYC, identification, authentication, brokerage, fees, MiFID II, consulting solutions | Securities:
CD 09/09/2021 IT-SA IT-Security Nuremberg October digital signature, biometrics, fraud patterns, asset management, custody business securities services, depot
PD 09/29/2021 money laundering business| Insurance and pensions: brokerage, products,
cross-selling | Data management: data quality, data protec-
tion and security (DSGVO)
11 November Preisverleihung Sustainable Award Branch + equipment: Monetary policy: long-term low interest rates, interest rate
AD 10/01/2021 in Finance Frankfurt/Main November architecture, interior design, building security, and liquidity management, pricing, fees | Back office:
CD 10/08/2021 Euro Finance Week Frankfurt/Main November cash and valuables transport, self-service outsourcing, lending and deposit business, standardization,
PD 10/28/2021 Diebold Nixdorf Bankenfachtagung Rottach-Egern November equipment automation | Promotional business: promotional
institutions and programs
12 December Hardware + software: Auditing, strategy and management consulting:
AD 11/01/2021 core banking system, platform, processes, companies, services | Document and process manage-
CD 11/08/2021 automation, interfaces, standard software, ment: archiving, scanning, data protection and security,
PD 11/29/2021 third-party solutions automation, artificial intelligence | Career: compensation,
bonuses, incentives
1 Jan. 2022 Fonds professionell Kongress 2022 Mannheim January Mobile solutions + apps: Sustainability: investment, savings and retirement
AD 11/29/2021 payment, cards and smartphones, investment, planning, insurance | Outsourcing: IT development and IT
CD 12/03/2021 robo advisory, financing helpdesk, human resources services, compliance and officer
PD 12/23/2021 management | Recruiting: employer branding and
attractiveness, personnel search and development
* AD = Advertising deadline | CD = Copy deadline | PD = Publication date
Regular columns: Strategy | Sales | IT | Career | Partner interview and solution of the month
3
Advertising rate card no. 51, valid from 10/01/2020
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,647 8,897 10,148 11,398
1/1 page 175 × 240 210 × 279 3,964 4,589 5,214 5,839
3/4 page upright 175 × 178 210 × 189 2,979 3,604 4,229 4,854
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,657 3,282 3,907 4,533
Juniorpage 115 × 178 131 × 198 2,397 3,023 3,648 4,273
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,993 2,618 3,243 3,868
1/3 page upright | horizontal | block 55 × 240 | 175 × 76 | 115 × 117 63 × 279 | 210 × 86 | 131 × 137 1,340 1,965 2,590 3,215
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 1,008 1,633 2,258 2,883
1/6 page upright 55 × 117 – 691 1,152 1,613 2,075
1/8 page upright | block 55 × 86 | 85 × 56 – 507 917 1,327 1,737
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for advertising in the eMagazine
(only in combination with printed advertisement)
Type of advertising File format Price in €
Advertorial: 1/1 page, 4 colours, € 5,839 | Company/Product presentation within Audio or video integration mp4 or YouTube-video 750
the context of special topics. Discounts are granted based on quantity. Further
informations on request.
.jpg, .jpeg, .png, .bmp 500
Directory of providers: € 950 per year | Text entry + company logo in three Picture gallery
sections (bookable: 10 issues = 1 year)
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Other special forms of advertising such as the Roundtable "Im Diskurs"
(In discourse) and much more on page 6. PDF download Link 250
4
Trade journal
Advertising rate card no. 51, valid from 10/01/2020 P
2 Additional fees: Partial occupation (addition to price) € 400
Placement: Cover page 4c on request Fixed enclosures: (no discounts available)
4th cover page 4c € 1,158 Per thousand up to 25 g, incl. gluing costs,
2nd, 3rd cover page 4c € 871 applicable only with purchase of a 1/1 page ad
Binding placement requests € 523 for postcards € 250
Colour: Fee for special colours: fee for for CD, booklets € 290
each additional colour, price on request Number of supplements on request
Larger and heavier formats on request
Format: Ads over the binding: 10 % of the b/w price (also applies for product samples)
Island position ads: 60 % of the b/w price
Satellite position ads: 10 % of the b/w price 6 Contact: Eva Hanenberg (Sales Management)
Ads running into the bleed: 10 % of the b/w price phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
3 Discounts: applicable for orders placed within the advertising year
Robert Horn (Media Sales)
Quantity Scale Length Scale phone + 49 (0) 611 / 78 78 – 223
For 3 ads 3% 3 pages 5% robert.horn@springernature.com
For 6 ads 5% 6 pages 10 %
For 9 ads 10 % 9 pages 15 % 7
Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date.
Only one discount scale may be applied. 15 % agency commission, agency status must be veri-
Discounts apply to all additional fees: colour, placement fied with the commissioning at the latest and in the
and bleed fees. Discounts do not apply to special costs form of an excerpt from the German Trade Register
or additional technical costs. (Handelsregister); valid for Germany: additional VAT
4 Columns: Job advertisements / business connections on request applies to all prices listed; payment due: upon receipt of
5 Special advertising Loose / fixed Inserts: (no discounts available) invoice.
forms: 2-page € 4,350 Banking information: Springer Fachmedien Wiesbaden GmbH
4-page € 5,605 Deutsche Bank Berlin
6-page € 6,995 Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
8-page € 8,385 Swift/BIC: DEUTDEBB
These prices apply for paper weights up to 170 g. IBAN: DE09 1007 0000 0069 7003 00
Delivered untrimmed, trimming on request.
Enclosures: (no discounts available) You can find our general terms and conditions at
Loose, maximum size 203 mm × 272 mm www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
Up to 25 g per thousand € 400
Up to 30 g per thousand € 450
Number of enclosures on request
Prices for heavier enclosures on request
5
Special forms of advertising: Corporate content formats
Attention-grabbing and target-oriented!
Format: Best Practice Format: Interview Format: Company profile Format: Roundtable
„In the company“ „In conversation“ „In view“ „In discourse“
Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages
Components: Components: Components: Components:
• Box with key facts • 3-6 questions • Portrait about the company • Expert discussion
on a specific subject
• Company logo • Photo of the person interviewed • Highlighting of news:
e.g. new products, • Publication
• Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report)
with 3 questions new company structure etc. in the magazine
Note: All corporate content formats are marked as a special advertisement publication.
Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.
We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
6Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 7 Proofs: Since we use Process Standard Offset (PSO) printing,
Print space: 175 mm wide × 240 mm long we don’t need proofs.
2 Printing and 8 File archiving: Since files are archived for 1 year, repeat printings of the
binding methods: Offset, adhesive binding unchanged files are possible as a rule. However, we do
not offer a guarantee as to file availability.
3 File transfer: FTP:
Access information on request 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
E-Mail: suitable, error-free printing materials and/or inserts.
leonida.fischer@springernature.com Should clearly unsuitable or damaged materials be
Maximum file size: 10 MB! submitted, the publisher will demand their immediate
Please use Winzip (.zip) to compress your file. replacement. Should no suitable materials be submit-
The name of the zip file should start with the journal ted, the publisher will print the advertisement in the
name, followed by the issue and customer name. quality the submitted materials allow.
4 File formats: Please send printable PDF X3 files. Please use PDF 10 Contact: Leonida Fischer, Ad Management
version 1.3 for your document (no transparencies, phone + 49 (0) 611 / 78 78 – 148
please). Please add 3 mm at the edges in bleed leonida.fischer@springernature.com
advertisements. A double-page should be one pdf file.
It is recommended to create double-page spreads
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
etc. available via E-Mail: anzeigen@le-tex.de
7Trade journal
Circulation and distribution analysis 2
1 Circulation 4 Digital distribution:
monitoring:
All printed issues of Bankmagazin are also published in electronic form,
2 Circulation analysis: average number of copies per issue in one year as well as in the digital library springerprofessional.de, which is used
(July 1 2019 – June 30 2020) by an average of 0.27 million unique visitors per month.
Print run: 8,500 (Source: AGOF daily digital facts 2020-06).
Actual distributed of which, abroad: 176 5 Article downloads:
circulation (ADC): 4,768 In the space of 12 months (March 2019 to February 2020) 2,007 Bankmagazin
Copies sold: 1,952 of which, abroad: 90 articles were downloaded from www.springerprofessional.de
(PDF downloads in the subscriber-only area, not including previews and
Subscription copies: 1,920 Member copies: 19 HTML views). PDF downloads include advertisements.
Individual sales –
Other sales 32
Voucher copies: 2,816
Reminder, archive and
record copies: 3,732
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 96.3 4,592
Foreign countries 3.7 176
Actual distributed circulation (ADC) 100.0 4,768
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
8Range overview Print + Digital
Springer Professional
Unique Users: 270,000
(AGOF daily digital facts 2020-06)
Comprehensive B2B coverage Article downloads
Bankmagazin: 2,007
With the communication channels of (March 2019 - Feb. 2020)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and managers in the Print
banking industry in an up-to-date, reliable
Bankmagazin
Print run: 8,500 copies digital multi-user licenses/
and sustainable manner.
ADC: 4,768 copies IP-activations for
With its unique combination of print and Subscription copies companies:
online, Bankmagazin takes full account of (incl. eMagazine + archive): 19,000 Users
changes in the media. 1,920 copies (August 2020)
The growing concentration on online as a
(ø July 2019 - June 2020)
Print and more...
central channel of communication offers the
highest possible performance within a pre-
dictable budget.
Our media - your advertising success! Newsletter
Banking: eMagazine
9,373 subscribers Bankmagazin:
Finance: 10,567 PIs
8,265 subscribers (2019)
(July 2020)
9Trade journal
Readership analysis 3-L
1.1 Branch/sector Overview of methods used in the readership analysis
for "Bankmagazin"
Reader group Percentage of readers (BRS)
% projection (circa) 1. Methodology: Readership analysis - telephone interviews, random samples
Corporate consulting | service providers | 25.2 920 2. Population: population subscribers 8,299 = 100 %
multipliers Not included in the analysis 4,653 = 56.1 %
Business bank | private bank 20.4 740 As such, the study represents 3,646 readers = 43.9 % of the actually
Cooperative banks 18.4 670 distributed circulation
Building society | clearing house | state 13.2 480 3. Random samples: 250 interviews in total, 70.2 % response rate, randomly
bank selected
Special credit institute 4.8 180 4. Target group: primary readers in the BRS
Central bank 4.4 160
Financial service provider 3.2 120 5. Conducted: from 09 June to 07 July 2015
Asset manager 2.4 90 6. Conducted by: TNS Infratest Media Research GmbH, Bielefeld
Insurance 2.0 70
A detailed description of the analysis methods and a folder with the complete
Research | development | training 2.0 70 results can be requested at anzeigen-wiesbaden@springernature.com.
IT sector 1.6 60
Associations & politics 1.2 40
Other 0.8 30
No response 0.4 20
Rounding difference -4
100 3,646
102.1 Job characteristics | 2.1.1 Position in the company 2.1.2 Functional area
Reader group Percentage of readers (BRS) Reader group Percentage of readers (BRS)
% projection (circa) % projection (circa)
Chairman | CEO | owner 26.8 980 Sales 37.6 1,300
Director | division head 19.6 720 Corporate customer service 33.6 1,230
Department head 18.4 670 Investment consulting 25.2 870
Branch manager 6.0 220 Private customer service 25.2 920
Team leader | group leader 9.6 350 Marketing | communications 23.2 800
Other managerial position 4.4 160 Controlling | risk management 22.8 830
Customer consultant | customer service 6.0 220 Employees 22.4 770
Clerk 6.0 220 Loans department 20.8 760
Other 1.6 60 IT and organisation 17.2 590
No response 1.6 60 Investment banking 13.2 480
Rounding difference -14 Transactions 11.6 400
100 3,646 Purchasing 11.2 410
Financial analyst | securities analyst 9.6 330
International department 5.6 200
Law | (internal) audit 4.8 170
Secretary | assistant 2.0 70
Strategic management 2.0 70
Supervisory board | managerial board | senior 1.2 40
management
Corporate financing 1.2 41
Corporate consulting 1.2 40
Other 2.8 100
No response 4.8 180
Multiple responses (100 % = 3.646 readers)
2.2 Sociodemographics (data not gathered)
11Readership analysis
The majority (85%) of Bankmagazin readers hold leading positions. Bankmagazin readers have impressive job profiles: on average,
they are active in three fields/areas, above all sales and consulting.
Position Function
38 % Sales
27 % Chairman | CEO | owner
34 % Corporate customer service
20 % Director | division head 25 % Investment consulting
25 % Private customer service
18 % Department head
23 % Marketing | communications
23 % Controlling | risik management
10 % Team leader | group leader
22 % Employees
Branch manager 21 % Loans department
6%
17 % IT and organisation
4% Other managerial position 13 % Investment banking
12 % Transactions
Multiple answers possible
11 % Purchasing
Multiple answers possible
• The readers of Bankmagazin are responsible for a total annual investment bud- • 8 1% of Bankmagazin readers are “core readers” and have read at least 6 of
10 issues.
get of over 557,000 euros.
• O n average 8.3 of 10 issues are read. 12Its outstanding editorial quality creates an attactive advertising Bankmagazin achieved a high reach.
environment.
Quality of content Passed on
is easy to read and clearly Just myself, I don't pass the issue on
96 % written 45 %
95 % features competent articles 12 % 1 further reader
92 % offers sound and objective 11 % 2 further readers
coverage
91 % is clearly structured 6% 3 further readers
90 % would recommend to others 4% 4 further readers
Multiple answers possible 20 % 5 further readers
2% Not specified
• B ankmagazin received a score of GOOD (2.3) for its overall • B ankmagazin guarantees additional advertising contacts:
performance. (With 1 being Excellent and 5 being Extremely Poor.) every issue reaches an average of 3.8 additional readers
(for a total of 4.8).
13Your individual goals – our comprehensive solutions
Maximum advertising effect
Communications goal
is achieved through the right
Media Advertising forms Product and service Direct contact with
choice of advertising form and Awareness Lead generation
expertise customers
an intelligent combination of
communications channels. Advertisements ✖✖ ✖✖
In the adjacent list you’ll find Advertorials ✖✖ ✖✖ ✖
the advertising forms and media
Loose Inserts/Enclosures ✖✖✖ ✖✖✖
options available. The overview Print
Special advertising forms ✖✖
will help you find and plan
the best-suited channels and Display advertising ✖✖ ✖✖ ✖
advertising forms for your specific Newsletter advertising ✖ ✖ ✖
communications goals. Sponsoring ✖✖ ✖✖
Online
If you don’t see what you’re Whitepaper/Advertorials ✖✖ ✖✖✖
looking for here, please don’t
Sponsoring ✖ ✖✖✖
hesitate to contact us directly. We
Booth ✖✖ ✖✖✖ ✖✖✖
will be pleased to prepare
Event Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
for you free of charge a concept
that presents communications Webinars/Podcasts ✖✖✖ ✖✖✖ ✖✖ ✖✖✖
solutions tailored to your Customer/Employee magazines ✖✖✖ ✖✖✖
individual communications goals,
Corporate Corporate Books ✖✖✖ ✖✖✖
available budget and desired Solutions Corporate Events ✖✖✖ ✖✖✖ ✖✖✖
timeframe.
✖ = well suitable; ✖ ✖ = very well suitable; ✖ ✖ ✖ = best suitable
Hotline: phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com
14Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/finance-banking
2 Brief description: Our excellent editorial staff selects and summarises the
latest news in the areas controlling, accounting, taxes,
business law, cash management, financing, auditing as
well as the financial industry.
3 Target group: Decision-makers in the banking and financial sector:
bank management, financial managers, bank-, invest-
ment- and financial advisors, persons in management
positions of banking institutions, C-level in the credit eco-
nomy + top decision-makers in controlling, CFOs, con-
trolling managers, manager with responsability for con-
trolling, tax specialists and financial auditors
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Angelika Breinich-Schilly
tel + 49 (0) 611 / 78 78 – 249
angelika.breinich-schilly@springernature.com
Contact advertising:
Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
Robert Horn (Media Sales)
tel + 49 (0) 611 / 78 78 – 223
robert.horn@springernature.com
For agencies:
Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: Page 16
15Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 90 max. 120
Superbanner (big size) 728 × 90 90 max. 120
Skyscraper 120 × 600 90 max. 120
Wide skyscraper 160 or 200 × 600 90 max. 120
Medium rectangle 300 × 250 90 max. 120
Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120
120 × 600
Billboard 770 | 800 | 870 or 970 × 250 180 max. 120
Half page 300 × 600 180 max. 120
*
Background colouring on request.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
net within 30 days after invoice date. Swift/BIC: DEUTDEBB
15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register You can find our general terms and conditions at
(Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
applies to all prices listed; payment due: upon receipt of
invoice.
16Fachwissen. Digital. Finden.
Website
Usage statistics N
1 Usage monitoring:
2 Usage statistics: on request | Contact: eva.hanenberg@springernature.com
Results of the 2016 online user survey on Springer Professional
Excerpt from the results for the target group Banks / Financial Services, recruited from: springerprofessional.de/finance-banking
The high journalistic quality of Springer für Professionals offers an The content reaches decision-makers.
outstanding setting for advertising. 89 % either make investment decisions directly or at least advise their
company on investment planning.
Ratings of the portal characteristics (very good / good) 58 % hold a leading position in their company.
Practice-relevant content 84 %
Authentic and trustworthy content 83 % There is a great deal of interest in the topics covered.
Topicality of the content 78 % Interest in the topics
Information on products / best practices 98 %
Placing ads on Springer Professional activates the users. Information on the sector / new developments 82 %
71 % of users have sought further information on provider homepages after having
read information on their products or services on Springer Professional. Research and development findings 36 %
Source: 2016 online user survey, n=100, conducted by: eResult GmbH, detailed results available on request
17Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com
Redirects possible
3 Delivery deadline: Up to 5 business days before placement.
Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for
allowable file size is based on the file size of the each ad.
respective file(s).
The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note
particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any
should not exceed 25% on a currently configured stan- animations. These are not supported by all
dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated
of a website or starts to jerk, which can limit the usabili- newsletter banners.
ty of the website. Reducing the CPU load by reducing 5 Contact: Carmen Calvo-Zeller
the number of animated objects as well as the motion Ad Management
of animated objects can help. phone + 49 (0) 611 / 78 78 – 616
Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/en/
media-sales/data-delivery
18Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Banking | Newsletter Finance
2 Brief description: The newsletter Banking keeps decision-makers in the
banking and financial sector up to date on the fields
banking strategy, products & investments, banking,
politics & oversight and banking IT.
The newsletter Finance offers decision-makers in con-
trolling the latest news on controlling, accounting, taxa-
tion, business law, bookkeeping & IFRS, finance &
investment and cost management, along with a clear
and concise overview of key developments.
3 Target group: Decision-makers in the banking and financial sector +
top decision-makers in controlling, CFOs, controlling
managers, manager with responsability for controlling,
tax specialists and financial auditors
4 Frequency: Banking: weekly, every Tuesday
Finance: 2x per month, every 1st and 3rd Wednesday
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Angelika Breinich-Schilly
tel + 49 (0) 611 / 78 78 – 249
angelika.breinich-schilly@springernature.com
Contact advertising: Eva Hanenberg (Sales Management)
phone + 49 (0) 611 / 78 78 – 226
eva.hanenberg@springernature.com
Robert Horn (Media Sales)
tel + 49 (0) 611 / 78 78 – 223
robert.horn@springernature.com
5 Usage data: Banking: 9,373 subscribers
Finance: 8,265 subscribers
(July 2020)
19Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Advertisement formats newsletter Banking pixel format fixed price kb
Textanzeige + Logo/Bild (GIF oder JPEG)1 pic 140 × 100, text 300 characters 2 600 max. 45
Textanzeige + Logo/Bild (GIF oder JPEG)1 pic 140 × 100, text 650 characters 2 700 max. 45
Fullsize Banner (GIF oder JPEG)1 468 × 60 700 max. 45
Rectangle (GIF oder JPEG)1 300 × 250 700 max. 45
Advertisement formats newsletter Finance pixel format fixed price kb
Text ad + logo/pictures (gif or jpeg)1 pic 140 × 100, text 300 characters 2 500 max. 45
Text ad + logo/pictures (gif or jpeg)1 pic 140 × 100, text 650 characters 2 600 max. 45
Fullsize banner (gif or jpeg)1 468 × 60 600 max. 45
Rectangle (gif or jpeg)1 300 × 250 600 max. 45
1 not animated files
2 incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our general terms and conditions at:
be applied for online media, on request www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
3 Payment conditions: Payment within 10 days with 2% discount,
net within 30 days after invoice date. You can find our specifications for online advertising at :
15 % agency commission, agency status must be verified www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
with the commissioning at the latest and in the form of
an excerpt from the German Trade Register (Handels
register); valid for Germany: additional VAT applies to all
prices listed; payment due: upon receipt of invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
BLZ: 100 700 00 | Account: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
20A world of information from the financial services and management fields www.springerprofessional.de www.versicherungsmagazin.de www.springerfachmedien-wiesbaden.de Springer Gabler
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