MEASURING THE IMPACT: Survey 3 Results COVID-19 and Businesses in Perth County
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MEASURING THE IMPACT:
COVID-19 and Businesses in Perth County
Survey 3 Results
Table of Contents
Introduction .................................................................................................................................................. 2
Q1: Which of the following best describes the impact of COVID-19 on your business right now? ......... 2
Q2: What measure are you currently using to address the economic impact of COVID-19 on your
business? ................................................................................................................................................... 3
Q4: What would be most beneficial from your local municipal government right now? (Please select
your top three) .......................................................................................................................................... 6
Q5: Beyond the business support programs that have already been implemented, what do you need
from the provincial and federal governments to help your business?..................................................... 7
Q6: How is your business currently responding to COVID-19 (check all that apply)? .............................. 8
Q7: Where is your business located?........................................................................................................ 9
Q8: What is the primary industry your business is part of? ................................................................... 10
Q9: How many employees did you have employed before COVID -19 impacted Ontario? ................... 11
Q10: Did you have to lay off, reduce or defer hiring employees as a result of the COVID-19 pandemic?
................................................................................................................................................................ 12
Q11: If yes, how many fewer employees do you have now than you would normally expect? ............ 13
Q12: As Ontario moves out of the pandemic toward recovery, do you anticipate being able to re-hire
your workforce? ...................................................................................................................................... 14
Q13: Select the statement that most closely describes your current circumstance: ............................. 15
Q14: When thinking about post-COVID-19 recovery, what programs or supports would be most
impactful to help your revenues return to pre-COVID-19 levels? .......................................................... 16
Q15: Please explain any other impacts you're experiencing? ................................................................ 17
Q16: Please share any changes you made to your business that have been successful. ....................... 18
Q17: Is there anything else we should know? ........................................................................................ 19
Q18: Which of the following additional measures are you currently using to address the economic
impact of COVID-19 on your business (check all that apply)?* .............................................................. 20
1
Measuring The Impact:
COVID-19 and Businesses in Perth County
Survey 3 Results
Introduction
Perth County Economic Development & Tourism in partnership with investStratford launched a
second phase survey to capture an understanding of how the current pandemic climate
continues to impact local businesses. This survey was hosted online using Survey Monkey and
administered and promoted online via social media from March 30, 2021 to April 29, 2021 and
received 96 responses.
Q1: Which of the following best describes the impact of COVID-19 on your
business right now?
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Impact is Impact is Impact is Impact is very Business is now Business is now
limited noticeable but significant significant closed closed
not significant permanently temporarily
Answer Choices Responses
Impact is limited 5.21% 5
Impact is noticeable but not significant 12.50% 12
Impact is significant 31.25% 30
Impact is very significant 36.46% 35
Business is now closed permanently 2.08% 2
Business is now closed temporarily 12.50% 12
Answered 96
Skipped 0
2Q2: What measure are you currently using to address the economic impact of
COVID-19 on your business?
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Answer Choices Responses
Reduction in staff (layoffs, delaying normal hiring) 17.71% 17
Emergency Loans/Grants 19.79% 19
Shut down of operations 15.63% 15
Reductions in hours of operation/production 19.79% 19
implementing flexible work hours/work from home options 9.38% 9
Added new products or services 9.38% 9
Diversification 9.38% 9
2 or more from the above 10.42% 10
Other (please specify) 9.38% 9
Answered 96
Skipped 0
3Q3: Please tell us about your interactions with the following COVID-19
business support programs.
70.00%
60.00%
50.00%
40.00%
30.00% Applied to this program
20.00% and was successful
10.00%
0.00% Applied to this program
and was not successful
Did not apply
Applied to this Applied to this
Did not
Applying Outcomes program and was program and was
apply
successful not successful
Wage Subsidies 46.91% 1.23% 20.99%
Canada Emergency Bank Account 29.33% 4.00% 25.33%
Enhanced Work-Sharing Program 1.39% 2.78% 38.89%
Strategic Innovation Fund 1.39% 2.78% 30.56%
Canada Emergency Response Benefit 55.56% 0.00% 19.75%
Ontario Together Fund 1.41% 7.04% 26.76%
Mental Health Supports 2.78% 2.78% 58.33%
Regional Relief and Recovery Fund
(RRRF) 5.56% 4.17% 23.61%
Highly Affected Sectors Credit
Availability Program (HASCAP) 4.29% 4.29% 42.86%
RTO4 Grants (Tourism Adaptation &
Recovery Program or Technology
Investment Program) 15.79% 6.58% 25.00%
Digital Main Street Funding Programs 8.33% 5.56% 37.50%
Ontario Small Business Support Grant 47.06% 8.24% 16.47%
Ontario Main Street Relief Grant 18.31% 7.04% 29.58%
445.00%
40.00%
35.00%
30.00%
25.00% Was not eligible
20.00%
15.00%
10.00%
5.00%
0.00% I was not aware/did not
hear about this program
I did not apply because
it was too difficult/time
consuming
I was not I did not apply
aware/did not because it was
hear about this too difficult/time
Reasons for not Applying Was not eligible program consuming
Wage Subsidies 24.69% 2.47% 3.70%
Canada Emergency Bank Account 21.33% 18.67% 1.33%
Enhanced Work-Sharing Program 25.00% 25.00% 6.94%
Strategic Innovation Fund 20.83% 40.28% 4.17%
Canada Emergency Response Benefit 19.75% 2.47% 2.47%
Ontario Together Fund 19.72% 42.25% 2.82%
Mental Health Supports 5.56% 26.39% 4.17%
Regional Relief and Recovery Fund (RRRF) 25.00% 38.89% 2.78%
Highly Affected Sectors Credit Availability
Program (HASCAP) 15.71% 30.00% 2.86%
RTO4 Grants (Tourism Adaptation &
Recovery Program or Technology
Investment Program) 31.58% 18.42% 2.63%
Digital Main Street Funding Programs 20.83% 25.00% 2.78%
Ontario Small Business Support Grant 22.35% 2.35% 3.53%
Ontario Main Street Relief Grant 22.54% 21.13% 1.41%
5Q4: What would be most beneficial from your local municipal government right
now? (Please select your top three)
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Answer Choices Responses
Property Tax Relief Assistance 42.71% 41
Childcare 6.25% 6
Break on utilities 50.00% 48
Information (updates on initiatives to help my business) 21.88% 21
Financial Grants or Emergency Funds to assist with Cash Flow 44.79% 43
I do not need anything more than has already been provided 5.21% 5
Promotion and Marketing Assistance 20.83% 20
Advocacy to Provincial and Federal Government 21.88% 21
Coaching to improve the online presence of my business (e-commerce setup,
social media) 15.63% 15
The extension of current government supports 31.25% 30
Reduce Restrictions on businesses 6.25% 6
Other (please specify) 8.33% 8
Answered 96
Skipped 0
6Q5: Beyond the business support programs that have already been implemented,
what do you need from the provincial and federal governments to help your
business?
Lossen Restrictions on Businesses
32% 33%
Financial Grants or Emergency
Funds
Concise guidelines and increased
information
Loan extension and tax delays
Other
6%
8% 21%
Answer Choices Responses
Loosen Restrictions on Businesses 32.91% 26
Financial Grants or Emergency Funds 21.52% 17
Concise guidelines and increased information 7.59% 6
Loan extension and tax delays 6.33% 5
Other 31.65% 25
Answered 79
Skipped 17
7Q6: How is your business currently responding to COVID-19 (check all that
apply)?
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Answer Choices Responses
Business open, but hours have been reduced 38.54% 37
Business closed to the public, but still operating (curbside pickup, delivery, etc.) 18.75% 18
Business closed and not operating currently 17.71% 17
Changed/added/modified service model (ex: take out, delivery, contact-less
options, diversification) 38.54% 37
Nothing has changed, business continues to be open and has continued to
operate with the same hours 13.54% 13
Business closed permanently 3.13% 3
Working from home 13.54% 13
Other (please specify) 8.33% 8
Answered 96
Skipped 0
8Q7: Where is your business located?
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Stratford Municipality Township of Township of Municipality St. Marys Other
of North Perth Perth South Perth East of West Perth
Answer Choices Responses
Stratford 50.00% 48
Municipality of North Perth 13.54% 13
Township of Perth South 10.42% 10
Township of Perth East 9.38% 9
Municipality of West Perth 15.63% 15
St. Marys 6.25% 6
Other 2.08% 2
Answered 96
Skipped 0
9Q8: What is the primary industry your business is part of?
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Answer Choices Responses
Manufacturing and Distribution 5.21% 5
Agriculture and Food Processing 5.21% 5
Construction 2.08% 2
Healthcare 5.21% 5
Retail 25.00% 24
Professional Services (salons, accountants, legal support, etc.) 10.42% 10
Communications & IT 3.13% 3
Hospitality, Tourism and Arts (restaurants, hotels, etc.) 27.08% 26
Transportation (trucking, logistics, etc.) 5.21% 5
Health and Wellness 7.29% 7
Other (please specify) 4.17% 4
Answered 96
Skipped 0
10Q9: How many employees did you have employed before COVID -19 impacted
Ontario?
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Answer Choices Responses
0-4 Employees 51.04% 49
5-19 Employees 32.29% 31
20-49 Employees 6.25% 6
50-99 Employees 5.21% 5
100-299 Employees 3.13% 3
300-499 Employees 1.04% 1
500 + Employees 0.00% 0
Other/Volunteer 1.04% 1
Answered 96
Skipped 0
11Q10: Did you have to lay off, reduce or defer hiring employees as a result of the
COVID-19 pandemic?
31%
Yes
No
69%
Answer Choices Responses
Yes 69.79% 67
No 31.25% 30
Answered 96
Skipped 0
12Q11: If yes, how many fewer employees do you have now than you would
normally expect?
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
1-5 6-10 11-15 16-25 26+
Answer Choices Responses
1-5 75.71% 53
6-10 12.86% 9
11-15 1.43% 1
16-25 7.14% 5
26+ 2.86% 2
Answered 70
Skipped 26
13Q12: As Ontario moves out of the pandemic toward recovery, do you anticipate
being able to re-hire your workforce?
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Yes No Uncertain at this time
Answer Choices Responses
Yes 41.86% 36
No 19.77% 17
Uncertain at this time 40.70% 35
Answered 86
Skipped 10
14Q13: Select the statement that most closely describes your current circumstance:
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
My business is My business is My business has My business has My business has I am certain my
unchanged fully recovered been significantlybeen significantlybeen significantly business will not
impacted, but I impacted, and I impacted, and I recover and I
anticipate am unsure if it don't anticipate anticipate closing
recovering will recover being able to operations
recover
Answer Choices Responses
My business is unchanged 8.33% 8
My business is fully recovered 5.21% 5
My business has been significantly impacted, but I anticipate recovering 45.83% 44
My business has been significantly impacted, and I am unsure if it will
recover 35.42% 34
My business has been significantly impacted, and I don't anticipate being
able to recover 4.17% 4
I am certain my business will not recover and I anticipate closing
operations 1.04% 1
Answered 96
Skipped 0
15Q14: When thinking about post-COVID-19 recovery, what programs or supports
would be most impactful to help your revenues return to pre-COVID-19 levels?
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Nothing. Have not Lifting restrictions Marketing and Assistance with Enhanced
experienced a promotional workforce incentives to help
decrease due to support to help modify business
COVID-19 customers return operations (physical
adaptations, e-
commerce support)
Answer Choices Responses
Nothing. Have not experienced a decrease due to COVID-19 9.38% 9
Lifting restrictions 61.46% 59
Marketing and promotional support to help customers return 31.25% 30
Assistance with workforce 17.71% 17
Enhanced incentives to help modify business operations (physical
adaptations, e-commerce support) 30.21% 29
Answered 96
Skipped 0
16Q15: Please explain any other impacts you're experiencing?
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Answer Choices Responses
No 11.76% 8
Lack of tourism and decrease in customer volume 27.94% 19
Supply chain issues 5.88% 4
Require government grants 5.88% 4
Difficulties hiring staff 2.94% 2
Increased PPE costs and confusion in guidelines 4.41% 3
Declining mental health 17.65% 12
Other 23.53% 16
Answered 68
Skipped 28
17Q16: Please share any changes you made to your business that have been
successful.
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Answer Choices Responses
N/A 21.88% 14
Moved online/Increased online presence 17.19% 11
Added delivery/takeout/outdoor seating 12.50% 8
Increased advertising through online platforms 7.81% 5
Increased safety precautions 6.25% 4
Other 34.38% 22
Answered 64
Skipped 32
18Q17: Is there anything else we should know?
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
No Reduce Maintained Require Declining mental Other
restrictions business through government health
the government grants but do
grants not qualify
Answer Choices Responses
No 41.38% 24
Reduce restrictions 13.79% 8
Maintained business through the government grants 6.90% 4
Require government grants but do not qualify 10.34% 6
Declining mental health 6.90% 4
Other 20.69% 12
Answered 58
Skipped 38
19Q18: Which of the following additional measures are you currently using to
address the economic impact of COVID-19 on your business (check all that
apply)?*
*Question Added Post-Provincial Shut Down Announcement (April 1, 2021)
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Answer Choices Responses
Reduction in staff (layoffs, delaying normal hiring) 44.44% 8
Emergency Loans/Grants 22.22% 4
Shut down of operations 38.89% 7
Reductions in hours of operation/production 38.89% 7
implementing flexible work hours/work from home options 11.11% 2
Added new products or services 16.67% 3
Diversification 11.11% 2
Other (please specify) 5.56% 1
Answered 18
Skipped 78
20Perth County Economic Development & Tourism Office 1 Huron Street, Stratford, Ontario, N5A 5S4 t. 519-271-0531 ext. 150 | e. ecdev@perthcounty.ca perthcounty.ca
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