MCBW 2022 Information for partners
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MCBW 2022 Information for partners
BAYERN DESIGN As the main contact for organizations and designers in Bavaria supported by the Bavarian Ministry of Economic Affairs, bayern design coordinates and promotes all design-related activities in the state. The MUNICH CREATIVE BUSINESS WEEK (MCBW) is bayern design’s most important platform. Get more information at: www.bayern-design.de/en www.mcbw.de © bayern design
THE MUNICH CREATIVE BUSINESS WEEK IS GERMANY'S LARGEST DESIGN EVENT AS WELL AS AN INTERNATIONAL SHOWCASE FOR THE CREATIVE AND THE DESIGN SECTOR. It is a must in the design industry's calendar! We proudly look back on more than a decade in which our program partners have been contributing a tremendous wealth of inspiration and innovation to the MCBW. The challenges of recent times have taught us the importance of fresh stimulus and cross-discipline exchange for creative professionals, for the economy and for society in general like never before. In partnership with you, we aim to further expand the program in the year to come. www.mcbw.de © bayern design
THE MCBW SPARKS NEW MOMENTUM, PROVIDES RADIANCE, ENJOYS TRANSREGIONAL ATTENTION, AND IS WELL REMEMBERED. Despite the COVID pandemic, the MCBW 2021 was embraced by 90 program partners and more than 200 international speakers in well over 120 online events. www.mcbw.de © bayern design
2021: MORE THAN 200 SPEAKERS Ines Alpha, Christiane Bausback, Simon Betsch, Christoph Böhninger, Emily Cohen, Domagoj Dukec, Andreas Enslin, Hartmut Esslinger, Raphael Gielgen, Esra Gülmen, Oliver Heilmer, Matthias Horx, Leif Huff, Elena de Kan, Takashi Kudo, Mugendi M’Rhitaa, Martin Parr, Stefan Sagmeister, Ben Santo, Sabine Sauber, Silke Zimmermann et. al. … www.mcbw.de © bayern design
PROGRAM AREAS
PUBLIC PROFESSIONALS
DESIGN CONNECTS!
DESIGN SCHAU! CREATE BUSINESS!
The program for The MCBW dialog and
design lovers. networking platform
for professionals.
www.mcbw.de © bayern design
» Creating a space for the
significance and diversity of
design as a key discipline of the
future – that is the goal of bayern
design, and that is what MCBW
has been doing successfully for
over a decade! «
Nadine Vicentini, Managing Director,
bayern design GmbH
www.mcbw.de © bayern design
» As Germany's largest design
event, we celebrate the opportunity
to expand horizons, to move them
and to create new ones together,
thus raising awareness of what
design as a discipline can
accomplish!«
Lisa Braun, Head of MUNICH
CREATIVE BUSINESS WEEK
www.mcbw.de © bayern design
MOVING
HORIZONS
MCBW 2022 Theme of the Year
The COVID crisis has taught us all to cope with
uncertainties. Numerous questions about the future
were discussed with greater depth than ever before:
What will be tomorrow? How do we want to live?
How can we work in the future? Where should we
cast our gaze on the horizon?
Our yearning for a world in balance has become the
driver for renewal. Design mediates between surging
desires, realities and disciplines; it inquires, creates
processes, structures and materials; it generates
ideas, shape and meaning.
Let's move horizons together!
www.mcbw.de © bayern design
www.mcbw.de © bayern design
Climate Change
Universal Design
Gender Shift
Sustainability
Equal Treatment
New Work
MOVING HORIZONS
Global vs. Local
Urban Living
Co-Innovation and Creation
Digitisation
New Mobility
Healthcare
www.mcbw.de © bayern designBECOME A PARTNER! MCBW is network, platform and multiplier. The event generates visibility for companies, agencies and designers. As MCBW program partner, you benefit from the radiant appeal of Germany's largest and internationally renowned design event. By hosting your own events, exhibitions and campaigns, you can position yourself and contribute substantially to the diversity of the MCBW. "Moving horizons", the 2022 theme of the year, serves as a common thread for all registered events and thereby creates a coherent overall context. www.mcbw.de © bayern design
Good reasons for becoming a partner
Visibility at Germany's largest design Expand your own network, engage in
event − with a live event on site or exchange with new target groups and
digitally and thus globally accessible customers, and forge viable
through an online format. partnerships.
Stuhlreihen
Position your own company and
increase the impact of your own
design work.
Share knowledge and experience
Provide stimulus and actively shape and make the qualities of design
the future of the design community. tangible for the public.
www.mcbw.de © bayern design» The MCBW is our annual flagship event and
an important stage for the creative scene.
We have been part of it for years now.«
Annette Koch,
KMS TEAM
www.mcbw.de © bayern design» I enjoyed the relaxed, warm
atmosphere, the casual feel.
And the wider reach. «
Dr. Oliver Herwig,
Journalist and Moderator
www.mcbw.de © bayern design» MCBW is a great platform and
an eclectic blend of varied events.
I believe, MCBW is an exciting nine-day
event in Munich where I enjoy learning
about new things and always get to know
new and interesting people.
I am looking forward to it.«
Tatjana Krajsic,
Digital Marketing Manager
www.mcbw.de © bayern design» The MCBW has helped expand our
reach and has led to an increase
in new members.
The organisation and communication
prior to the event was excellent.
We look forward to joining the MCBW
again next year. «
Mandana Bender,
NXT A, Das junge
Architekten Netzwerk
www.mcbw.de © bayern designJoin in now!
Get involved as ... Choose the partnership that best
suits you:
Company, retailer, university, museum,
association, publisher, theater, designer, Program partner, location partner,
agency, trade fair, design hotel, creative media partner, network partner,
industry organisation, consultant sponsor
... and more
Associate with one of the Benefit from the manifold
design disciplines ... possibilities of event formats both
online and offline …
Architecture and Urban Planning,
Design and Innovation Management, Campaign, Exhibition, Guided Tour,
Interior Design, Furniture Design, Film, Conference, Panel Discussion,
Branding and Communication Design, Award Ceremony, Children's Event,
Art and Design, Trade Show and Vernissage/Finissage, Lecture,
Exhibition Design, Fashion and Workshop, Fair and Design Market,
Accessories, Product and Industrial Coaching Session, Recruiting and
Design, Service Design, Universal Matchmaking ... and more
Design, User Experience and Interface
Design, Film and Stage ... and more
www.mcbw.de © bayern designPartner Packages
In addition to the MUNICH CREATIVE BUSINESS With all partner packages, we enable you to
WEEK proprietary formats, the projects of the participate in the MCBW and to be included in
program partners contribute substantially to the the general program.
diversity of the event. Depending on the package chosen, you will
Therefore, also in 2022 it will be possible to get obtain different scopes of communication
involved in the design week as a partner. services. These are described in greater detail
on the following pages.
Interested parties have the opportunity to
register for a partner package between 1 July and
1 December 2021.
During the application phase, the MCBW team
will curate the contributions of the program 20%
partners. discount
for all members of the
bayern design e.V.
association
www.mcbw.de © bayern designVisibility
Before and during the design week, The communication focus occurs Along with digital media, there will also be
urban advertising will spread across the digitally via the website, social media an MCBW MAG for the 2022 festival,
entire Munich city centre, thanks to the channels (Instagram, LinkedIn, featuring companies, agencies and creative
partnership with Ströer and the City of Facebook) and the MCBW newsletter. professionals in more detail. Also, inspiring
Munich, among others. insights into the world of design and behind
The MCBW program will be published
the scenes of creative professionals will be
In addition to large-format posters, exclusively online. Search and filter
granted.
advertising pillars and banners, functions have been improved for this
MCBW leaflets will be made available at purpose. An inclusion is possible via the booking of
several display stations in Munich and corresponding partner packages.
During the design week, visitor inquiries will
the surrounding region. In addition, a 1/1 ad space can be booked in
additionally be answered via live chat.
the MAG.
*All visualisations are examples without layout
www.mcbw.de © bayern designRetail Package To support the post-COVID trade, we offer partners from this segment the participation at a special price. Partners will also receive a placement as "Design Shop" on the MCBW website without an additional event during the design week. Aside from the special price, the participating stores will be included in online communication immediately after registration. www.mcbw.de © bayern design
Retail Package
Services:
Placement on the MCBW website as
"Design Shop" with opening hours,
contact and link to the store
Integration into the MCBW design week
via window tagging
Display points for the MCBW MAG / info flyer
1 social media post
No event during MCBW required
Rate:
€ 75.00 (plus VAT)
www.mcbw.de © bayern designS Package (Basic)
Services:
Placement in the MCBW program (including
a short company profile, speaker profiles)
Social media placement in themed carousel
(subject to change)
Rate:
€ 200.00 (plus VAT)
additional events € 100.00 each (plus VAT)
www.mcbw.de © bayern designM Package (Standard)
Services:
Placement in the MCBW program (including
a short company profile, speaker profiles)
Social media communication for the event;
1 Stand-alone post (channel depending on
target group: Facebook, Instagram, LinkedIn)
Social media placement in themed carousel
(subject to change)
Rate:
€ 500.00 (plus VAT)
additional events € 300.00 each (plus VAT)
www.mcbw.de © bayern designL Package (Advanced)*
Services:
Feature in MCBW MAG (2 pages with
statement and headshot of statement giver,
short company profile / presentation of the
company and logo placement)
Social media communication for the event;
2 stand-alone post (channel depending on
target group: Facebook, LinkedIn, Instagram)
Instagram Story upon request
+ Services M/Standard Package
Rate:
€ 1,000.00 (plus VAT)
additional events € 300.00 each (plus VAT)
* limited number
www.mcbw.de © bayern designXL Package (Premium)*
Services:
Feature in MCBW MAG (4 pages with feature
on agency or company and photo spread with
several images, short company profile and logo
placement)
Feature as online article in the MCBW pre-
event communication
Social media communication for the event;
2 stand-alone post (channel depending on
target group: Facebook, LinkedIn, Instagram).
Instagram Story upon request
+ Services M/Standard Package
Rate:
€ 1,500.00 (plus VAT)
additional events € 300.00 each (plus VAT)
* limited number
www.mcbw.de © bayern designAd MCBW MAG*
Services:
1/1 ad MCBW MAG
(ad booking independent of Partner Package)
Rate:
€ 500.00 (plus VAT)
* limited number
www.mcbw.de © bayern designIncorporation of all Bavarian regions
We expand the horizon. You have a design event
Events outside of Munich can also be during the MCBW in Augsburg,
included in the MCBW program Landshut, Rosenheim, Miesbach,
regardless of a partner region. Freising etc.?
If so, please contact us!
contact@mcbw.de
Phone +49 175 65 10 556
www.mcbw.de © bayern designSupport us Become an MCBW sponsor, a member of bayern design e.V., a media or network partner, or provide a location. You wish to support the MCBW? Get in touch with us! contact@mcbw.de Phone +49 175 65 10 556 www.mcbw.de © bayern design
We support you
With the selection of the Lisa Braun David Krause
Head of Unit Partner Management
appropriate partner package MUNICH CREATIVE MUNICH CREATIVE
and with the conception BUSINESS WEEK BUSINESS WEEK
of your event as well as with Phone +49 89 520356-62 Phone +49 175 6510556
recommendations for the ideal braun@bayern-design.de krause@bayern-design.de
implementation of your event with
regard to the current situation.
The bayern design team is at your
side for all MCBW related questions:
Phone +49 175 65 10 556
contact@mcbw.de
Tanja Knöller Anja Phlipp
Project Management Project Management
MUNICH CREATIVE MUNICH CREATIVE
BUSINESS WEEK BUSINESS WEEK
Phone +49 89 552692-23 Phone +49 89 520356-61
knoeller@bayern-design.de philipp@bayern-design.de
www.mcbw.de © bayern designTiming How to register: www.mcbw.de/en Final submission of all data for the website: by 11 February 2022 Publication of the program on the website: starting 15 February 2022 Dispatch of advertising materials: End of March 2022 www.mcbw.de © bayern design
Thank you!
Organiser Partners
bayern design GmbH BMW Group
Ströer
Patron Steelcase
Bavarian Ministry of Economic Affairs,
Regional Development and Energy; City of Munich
Photo credits
Unsplash.com: p. 4 Tyler Lastovich, p. 18 below Alex Suprun,
p. 5 sagmeister.com, p. 7 Anna Seibel, p.14 Anette Koch, p. 15 Oliver Herwig, p. 16 Tatjana Krajsic, p.17 Mandana Bender,
further pages LÉROT und bayern designYou can also read
