Malaysian International Feed, Livestock & Meat Industry Show

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Malaysian International Feed, Livestock & Meat Industry Show
MELAKA INTERNATIONAL TRADE CENTRE (MITC)
                                                                                          MALACCA • MALAYSIA

                                                                         Malaysian International
                                                                      Feed, Livestock & Meat
                                                                                  Industry Show

Organised by      Hosted by               Endorsed by   Industry Partner   Academic Partner                             Supported by

               DEPARTMENT OF VETERINARY                                                       MINISTRY OF AGRICULTURE
                   SERVICES MALAYSIA                                                          AND AGRO-BASED INDUSTRY

                                                                                   www.livestockmalaysia.com
Malaysian International Feed, Livestock & Meat Industry Show
Malaysia’s leading feed, livestock and meat
industry show makes a grand return! Livestock
Malaysia Expo & Forum (formerly known
as Livestock Asia) will be back for its 10th
edition in 2021. The previous series received
overwhelming support with an astounding

        Trade Visitors, more than
                         exhibitors from
                         international and
                         local suppliers, and

              speakers with

                                                     ELEVATING AGRONOMICS
              representatives from
                                     countries.

Livestock Malaysia 2021 is ideal for
importers and exporters targeting the dynamic
                                                    ...AT MALAYSIA’S PREMIER
Malaysian markets and is the biggest platform in
this region that will give you access to crucial       INTERNATIONAL FEED,
                                                         LIVESTOCK & MEAT
buyers and sellers from various segments of the
industry.

                                                       INDUSTRY EXHIBITION
Moving forward, Livestock Malaysia 2021
will be held at a new venue; the Melaka
International Trade Centre (MITC),
Malacca from 24 - 26 August 2021. This
show is a must attend for all players involved in
the feed, livestock and meat industry.

                                                        EXCITING FEATURES AWAITS YOU
                                                         AT LIVESTOCK MALAYSIA 2021
                                                                         Featuring more than 200 exhibitors from 30
                                                                         countries, led by international pavilions.
                                                                 Presenting       international    conferences       and
                                                                 technical seminars - A major international conference
                                                                 and technical seminar programme will feature well-known
                                                                 speakers from around Asia and the world. They will share
                                                                 their experiences and knowledge, and take a regional
                                                                 and whole value chain analysis to meet the challenges in
                                                                 the livestock market.
                                                         9th Malaysia Livestock Industry Award - The prestigious
                                                         10th Malaysian Livestock Industry Awards recognises outstanding
                                                         success of individuals and companies that have made an impact to
                                                         Malaysia’s livestock and meat processing sectors.
Malaysian International Feed, Livestock & Meat Industry Show
more than
                                                                     over                                                   5
        exhibitors from
       international and
                                                                  30
                                                                  countries
                                                                                                                        industry
                                                                                                                      associations
                                                                                                                     under one roof
         local suppliers                                         participating

                                                                                                                                 International
                                                                                                                                  / Regional
                                                                                                                               Pavilions

                                                                                                                                            15
                                                                                                                                         top industry
                                                                                                                                           speakers

                                                                                                               High-Level
     expecting                                                                                        seminars and
                                                                                                       conferences
                                                                                                               covering
   trade visitors /                                                                                         Poultry & Dairy
farmers / feedmillers

           WHY                                                                 EXHIBIT
    LIVESTOCK MALAYSIA                                                      AT THE SHOW
    Good reputation of the organiser in the livestock                       Generate sales leads, enhance brand image and brand
    industry since its inception in 2001 as Malaysia’s                      awareness, and launch new products with 7,000 specific trade
    leading event for the feed, livestock and meat industries.              visitors consisting of integrators, feed millers, livestock farmers, importers
                                                                            and distributors.
    Astounding response
    from trade visitors and buyers.                                         Engage in face-to-face interaction with industry players to
                                                                            expand networks and develop new and existing business partnerships.
    Comprehensive marketing strategy to attract
                                                                            Cost-effectively promote your products and services to buyers
    quality visitors and buyers with wide global reach.
                                                                            with decision-making and purchasing power in one place for three days.
    High-level conferences with a series of interactive                     Gain better market understanding
    seminars and conferences led by distinguished experts.                  and insights.
    Strong continuous support from the government and                            Access to value added
    various prominent associations.                                              seminars & conferences.
Malaysian International Feed, Livestock & Meat Industry Show
MARKET INFO
      EXHIBITOR                          MALAYSIA’S FEED, LIVESTOCK
                                         AND MEAT OVERVIEW AND OUTLOOK
       PROFILES
Livestock Malaysia will be
attended by market-leading local,
regional and international suppliers
covering all sectors of the feed,                         POLICY SUPPORTING
                                                        THE LIVESTOCK INDUSTRY
livestock and meat industry including:
  Animal Health, Pharmaceutical
  Biosecurity
  Breeding, Hatchery
  Crop, Grain, Raw Material
                                                              IN MALAYSIA
  Egg Processing Equipment
  Farm Equipment, Supplies,                       The Third National Agriculture Policy (1984-2010) and
  Accessories                                     National Agro-Food Policy (2011-2020) were designed to
  Feed Additive, Feed Ingredients                 ensure the livestock industry remains significant as one of the most
  Feed Products / Premixer                        important sectors in the nation’s economic growth. It enforces policies
  Feed Machinery, Equipment,                      that support the livestock industry in Malaysia with strategies to develop
  Supplies                                        the livestock industry and address issues and challenges such as:
  Grain Storage
  Laboratories / Certification
  Integrator
  Meat Processing
                                         INCREASING THE PRODUCTION
  Packaging                              OF ANIMAL FEEDS
  Publication, Organisation
                                         01     Local animal feed production needs
  Service
                                                to meet the growing demand from
  Transportation
                                         the livestock industry. The government has
  Waste Management
                                         provided incentives to encourage farmers
  Water Treatment
                                         and the private sector to produce fodder for
  ...many others
                                         ruminants and non-ruminants. At the same
                                         time, Malaysia Agricultural Research and
                                         Development also strengthened the R&D on       ELEVATING THE EFFICIENCY
                                         animal feed production by using local raw      OF THE RUMINANTS INDUSTRY
       VISITOR                           materials and agricultural by -products.
                                         These animal feed formulations should be
                                                                                         02     Through this strategy, the focus is to

       PROFILES
                                         of high quality whilst maintaining their               increase the efficiency of meat
                                         competitive price.                              production and become environment
                                                                                         -friendly. Efforts also focus on increasing the
                                                                                         productive ruminant population through
Livestock Malaysia is open to                                                            effective breeding services, as well as
trade and business visitors, and                                                         improving the quality of local breeds
attracts a wide range of decision                                                        through public-private partnership research.
makers, influencers and buyers                                                           Through this strategy, the focus is to increase
including:                                                                               the efficiency of meat production and
  Buyers and Specifiers                                                                  become environment -friendly.
  Consultants and Researchers
  Feed Millers
  Food Exporters, Wholesalers,
  Retailers and Distributors
  Food Scientists
  Government and Education
  Importers and Exporters
  Livestock and Aquaculture
  Farmer and Integrators
  Meat Processors
  Nutritionists
  Processed Food Manufacturers
  Producer Associations
  Quality Controllers
  Senior Management
                                                                                          MOVING TOWARDS A
  Slaughterhouses                                                                         DISEASE-FREE NATION
  Supermarkets, Hotels,
  Restaurants                                                                              03   The government is pushing to
  Traders, Suppliers and                                                                        achieve a foot and mouth disease
  Distributors                                                                            (FMD)-free nation through vaccine
  Veterinarians                                                                           programmes. Nine zones have been
  ...many others                                                                          recognised to be Newcastle disease-free,
                                                                                          and five quarantined areas for birds and
                                                                                          pigs have also been established in five
                                                                                          production zones.
Malaysian International Feed, Livestock & Meat Industry Show
MARKET INFO
MALAYSIA’S FEED, LIVESTOCK
AND MEAT OVERVIEW AND OUTLOOK

Melaka’s                                                                     The state                       of agricultural activities in 2018 to
                                                                                                             make Malacca the country’s agriculture
                                                                             government will                 showcase as well as supporting the output of
position is strategic for
the Malaysian Farming                                                        increase                        innovative products to breed competitive and
                                                                                                             capable modern agropreneurs in contributing
Industry.                                                                                                    to the food production of state and country.
                                                                                                             [ Source: www.malaymail.com ]
A total
     of
of Malaysia’s broiler farms are
located collectively in the state
of     Melaka and it’s neighbours
Johor, Negeri Sembilan and Selangor,
with over half of Malaysia’s layer
farms situated in these hot spot of                                              In 2014, the consumption per capita of Poultry meat is 46.6
farming activity and almost all of its                                           Kg and 19.1Kg for chicken / duck egg according to the
Layer Breeding Farms.                                                            Department of Statistics Malaysia, DOSM. The industry has
                                                                                 experienced high self-sufficient level, achieving
[ Source: www.flfam.org.my ]

                                                                                 poultry meat

Since 2017 the Malacca state government is looking
into structural transformation that will bring about
commercial production that could help boost the                                  chicken / duck egg
state’s economy. The state is also working to promote a vibrant
industry for agricultural by-products such as fertiliser, as well as             The overall production of the poultry
provide logistics and infrastructure that will revolutionise the industry.       industry has expanded steadily, in line with
                                                                                 the growth of local demand and exports to
[ Source: www.thestar.com ]
                                                                                 some countries.
                                                                                 [ Source: klse.i3investor.com ]
The Malaysian Livestock
Industries contributes                                                                                       Malaysia currently exports live birds and
                                                                                                             processed poultry to Singapore and some
                                                                                                             Middle East country. Singapore being the
                                                                                                             largest poultry export market where over
or 11.6% of 8.1% of Malaysia’s
GDP in 2016 with the Poultry Industry’s
6.4% growth which contributes
             of the total
             Livestock Industries                                                                            live birds were exported
             GDP contribution.                                                                               every day
                 [ Source: www.wpsa.my ]                                                                     Production increases every year since 2014 due
                                                                                                             to high productivity and capital expenditure.
Reports by Malaysia’s Ministry of Agriculture and                                                            [ Source: klse.i3investor.com ]
Agro-based Industry states that the country currently

produces                                      tonnes                                  Malacca’s livestock population
                                                                                      steadily increases annually with
of beef worth                                                                         2017 recording good figures with...
and imports beef worth RM1.14billion annually to meet local                           [ Source: www.dvs.gov.my ]
demand at around 191,000 tonnes.
[ Source: www.nst.com.my ]

          Malaysia’s Broiler                                                           Sheep            Buffalo          Cattle                Goat
      production has the lowest
        cost in South East Asia                                                                          Swine
According to Malaysia’s Department of Veterinary Services; the
production trends of livestock products as well as consumption in
Malaysia have been on a steady upward curve since 2005.                                 Duck                              Poultry                     Quail
[ Source: www.slideshare.net ]
Malaysian International Feed, Livestock & Meat Industry Show
ABOUT
                           THE ORGANISER
           Organised by                  Livestock Malaysia 2021 (formerly known
                                         as Livestock Asia) is organised by Informa
                                         Markets, a division of Informa plc. Informa Markets
                                         creates platforms for industries and specialist markets
                                         to trade, innovate and grow. Our portfolio is
                                         comprised of more than 550 international B2B events
                                         and brands in markets including Healthcare &
                                         Pharmaceuticals, Infrastructure, Construction & Real
                                         Estate, Fashion & Apparel, Hospitality, Food &
                                         Beverage, and Health & Nutrition, among others. We
                                         provide customers and partners around the globe
                                                                                                          SALES OFFICE
                                         with opportunities to engage, experience and do
                                         business through face-to-face exhibitions, specialist
                                                                                                            CONTACT
                                         digital content and actionable data solutions. As the
                                         world’s leading exhibitions organiser, we bring a
                                         diverse range of specialist markets to life, unlocking            Malaysia Office
                                         opportunities and helping them to thrive 365 days of              United Business Media (M) Sdn. Bhd.
                                         the year. For more information, please visit                      Suite 5-01, Level 5, Sunway VISIO Tower
                                                                                                           Lingkaran SV, Sunway Velocity
                                         www.informamarkets.com
                                                                                                           55100 Kuala Lumpur, Malaysia
                                                                                                            +603 9771 2688
                                                                                                            +603 9771 2799
                                                                                                            rita.lau@informa.com

                                                          COST OF                                          Philippines Office
                                                                                                           UBM Exhibitions Philippines, Inc.

                                                       PARTICIPATION                                       Unit 1, Mezzanine Floor
                                                                                                           Fly Ace Corporate Center
                                                                                                           13 Coral Way, Central Business Park
                                                                                                           Pasay City, Metro Manila, Philippines
    SPONSORSHIP                                       Option 1: Space Only                                  +63 2 8581 1932
                                                                                                            +63 2 8839 1306

    OPPORTUNITIES                                         per sqm (min. 18 sqm)
                                                                                                            precious.deleon@informa.com

                                                                                                           Thailand Office
                                                                                                           Informa Markets in Thailand
If you wish to expand your brand               Space only and does not include any form of                 428 Ari Hills Building 18th Floor
exposure with us, drive your booth traffic     construction, furnishing and electrical fittings.           Phahonyothin Road, Samsennai
and     create    distinctive  impression,     Exhibitor is responsible for the design,                    Phayathai, Bangkok 10400 Thailand
Livestock Malaysia 2021 Expo &                                                                              +66 2036 0500 Ext. 281
                                               construction, carpeting, furnishing and
                                                                                                            +66 2036 0588 / 2036 0599
Forum offers a variety of marketing and        electrical fittings.                                         chutimas.t@informa.com
promotional opportunities including print,
online and on-site promotions.
                                                                                                           Vietnam Office
                                                Option 2: Walk-On Package                                  UBM Vietnam
   Take advantage of our sponsorship
                                                                                                           10th Floor, Ha Phan Building
   and event marketing package and
   stand out from the rest!                                                                                17-17A-19 Ton That Tung Street
                                                          per sqm (min. 9 sqm)                             Pham Ngu Lao Ward, District 1
   Showcase your latest technologies,                                                                      Ho Chi Minh City, Vietnam
   products and services.                      The Walk-On Package is a basic stand                         +84 28 36 222 588
                                               framework built by our appointed stand                       +84 28 36 222 527
   Place yourself at the top of your           contractor on your behalf.                                   thao.nguyen@informa.com
   prospective    client's  mind    for
   potential partnership and deals.                                                                        Taiwan Office
                                                                                                           Informa Markets Asia Limited
   Maintain good relationship with                                                                         Taiwan Branch
   existing customer, our experienced                                                                      Room 406, 4F, No. 51
   sales representative will work                                                                          Section 2, Keelung Road
   closely with you to create a
                                                                                                           Taipei City 11052, Taiwan
   tailor-made sponsorship package to
                                                                                                            +886 2 2738 3898
   meet your marketing objectives.
                                                                                                            +886 2 2738 4886
                                                                                                            info.sales.tw@informa.com

                                                                                                           Korea Office
                                                                                                           Informa Markets in Korea
                                                        Walk-On Package inclusive of
                                                                                                           8F, Woodo Building
                                                          Fascia Name                                      214 Mangu-ro, Jungnang-gu
                                                          White Panel                                      Seoul 02121, Republic of Korea
                                                          Blue Carpet                                       +82 2 6715 5400
                                                          Information Counter                               +82 2 432 5885
                                                          Folding Chair                                     crystal.park@informa.com
                                                          Waste Basket
                                                          Fluorescet Tube 40W
                                                          Socket 5A / 220V (not for lightning)

                                                                                                   www.livestockmalaysia.com
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