VIDEO GAME INDUSTRY BAROMETER - 2018 EDITION - SNJV
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FRANCE’S ANNUAL
VIDEO GAME
INDUSTRY BAROMETER
2018 EDITION
AN COLLABORATION
SNJV at a glance
Created in 2008 as a follow-up to the actions led by France’s Association of Multimedia Producers, the
French Video Game Trade Association (SNJV) represents the French video game companies and professionals'
workers. It campaigns for the industry promotion, growth and competitiveness, and for territory
attractiveness. SNJV’s goal is to allow video game development companies operating in France to
accelerate their development and become more competitive in a strong international competing context.
About IDATE Digiworld
FRANCE'S ANNUAL
VIDEO GAME
The Institute for Audiovisual media and Telecommunications in Europe (www.idate.org) is a research and
consulting firm that specialises in telecoms, media and the Internet.
This Institute accumulates 40 years of experience:
- Its assignments include international industry and market watch solutions, market reports, industrial
strategy coaching, technical-economic feasibility studies, forward-planning and innovation assessment.
INDUSTRY BAROMETER
- Its video game division has been helping more than 50 of the sector’s top companies for over 19 years.
IDATE publishes a complete catalogue of market reports:
- A catalogue of 40 new publications every year, including at least one devoted to gaming.
CONTENTS
- More than 50 reports on video games since the year 2000.
IDATE hosts B2B conferences:
- The DigiWorld Summit is an international event celebrating its 40th anniversary in 2018 now held in
Paris (www.digiworldsummit.com).
- IDATE DigiWorld has been hosting events devoted to the video game and creative industries since 2001.
Methodology overview Key findings 4
The IDATE DigiWorld/SNJV collaboration delivers a representative snapshot of the sector; The nature Part 1 France’s video game industry: economic 7
and the volume of the business, its economic and financial health, and its outlook of the future. fabric and production
The survey was conducted between the 5th and 8th of August 2018, through an online self-administered Part 2 Video game industry jobs in France 19
questionnaire (CAWI - Computer Assisted Web Interviewing). This questionnaire was sent to the chief executives Part 3 French video game companies’ economic and 23
of the French Video Game Trade Association (SNJV) member companies, as well as video game industry firms
that are not adherent of the SNJV. financial situation
Outlook 27
In this report the term “companies” refers to all respondents (development studios,
publishers, service providers, etc.).
An IDATE Digiworld - SNJV production| Report: IDATE Digiworld | Design & layout: SNJV
The Noun Project icon credits: lastspark, asianson.design, Mike Rowe, Massupa Kaewgahya, Randomhero, Dinosoft L, Lemon Liu,
Gabriele Malaspina, Alina Oleynik, Shashank singh, LAFS, jafar, Carpe Diem, Julien Meysmans, supalerk laipawat, Maxim Kulikov |
Guadeloupe by freevectormaps
Key findings for 2018 Key findings for 2018
9,5 jobs
on average in France
86%
of salaried
14%
of development studio
1200 games are in
development in 2018
17%
in studios with
ADHÉRENTS ET NON-ADHÉRENTS
PART 1
France’s video
game industry:
ONNE
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FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION
The Video game Number of video game companies by region **
industry in France
ÎLE-DE-FRANCE NOUVELLE-AQUITAINE AUVERGNE-RHÔNE-ALPES OCCITANIA
REGIONAL DISTRIBUTION OF 342 117 104 99
COMPANIES IN THE VIDEO COMPANIES IN TOTAL, OF WHICH COMPANIES IN TOTAL, OF WHICH COMPANIES IN TOTAL, OF WHICH COMPANIES IN TOTAL, OF WHICH
GAME SECTOR*
49% 39% 56% 27%
39% 66% 64% 34%
5,6% 1%
2% 6% 2%
0,4% 3%
36,1% 3,4% 10% 2%
3,8%
PACA PAYS-DE-LA-LOIRE HAUTS-DE-FRANCE BRITTANY
6,5% 0,5% 65 58 50 34
0,3% COMPANIES IN TOTAL, OF WHICH COMPANIES IN TOTAL, OF WHICH COMPANIES IN TOTAL, OF WHICH COMPANIES IN TOTAL, OF WHICH
54% 52% 42% 76% 21%
29% 43% 52%
3%
13% 11,4% 5%
12% 3%
2% 6%
11,7% 7%
GRAND EST BOURGOGNE-FRANCHE-COMTÉ NORMANDY
27
COMPANIES IN TOTAL, OF WHICH 1 1 3 1
DEVELOPER SERVICE DEVELOPERS SERVICE
PROVIDER PROVIDER
74% 22%
4% ILE DE LA RÉUNION GUADELOUPE CENTRE VAL-DE-LOIRE
0,3%
3 1 5
DEVELOPERS DEVELOPER DEVELOPERS
Are counted: publishers, developers, distributors Are counted: publishers, developers, DEVELOPERS SERVICE PUBLISHERS DISTRIBUTORS
and service providers, local associations, training distributors and service providers PROVIDER
organisations, freelancers. Are not included: local associations,
training organisations, freelancers
8
FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION
Production activities gaining ground, year over year Renowned entrepreneurial excellence
56%
POLLED COMPANIES’ MAIN ACTIVITY
56%
50%
50%
58%
58%
of development 20%
31% studios are less of all companies are
8% than 5 years old less than 5 years
2% of the companies’ are
old
1% DEVELOPERS 20%
are more than
10 years old
Developers
Service providers
Publishers
Distributors
Accessory manufacturers
61% of development studios PROVIDE SERVICES
Development: one of DEVELOPMENT STUDIO BREAKDOWN BY YEARS
France’s greatest OF OPERATION
strengths
24% Less than 2 years
It is the result of a strong cultural
legacy in artistic creation, and the
existence of many schools and 32% 2 to 5 years
universities across the country
that train talents for this industry, 24% 5 to 10 years
combined with a real
entrepreneurial spirit.
20% More than 10 years
10 11
FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION
An industry mostly independent Massive rise in game production
93% 70%
of studios consider of studios say
1200 games i.e a
43%
themselves they create in
independent indie games
PRODUCTION
French studios continue to This fact has been true since 2014,
have a strong attachment to followed by casual and serious in 2018 increase
indie games. games.
TYPES OF
GAMES THAT
Indie 70% Of which 2/3 are
STUDIOS ARE
Casual 28%
new intellectual properties
Serious Game 19%
DEVELOPING
600 titres
Social 10%
AAA 9% and
Other* 8%
will be released in 2018
* Educational, children’s games, connected object apps, AA
…and focused on computer games
Publisher/distributors’ favourite platform
Studios’ favourite platform
93%
of studios developing
games this year
are developing at
least 1 new IP*
5% 3%
87% 77% 74% 64% 65% 64% 48% 42% 26% 12% 13% 13% 9% 8%
Home Handheld Connected Other
PC Smartphones Tablettes
consoles objects
Smart TV platforms
* intellectual property
consoles
12 13
FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION
Publishers’ role is increasing year over year Digital distribution
GAME DISTRIBUTION METHODS IN 2018
vs
39% PC 83% Steam
Relying on a
51% GOG, Gamesplanet,
IN 2018 publisher Steam still 26% Itch.io
Gamersgate, Humble Bundle...
61% dominant 26% Studio's website
18% Browser games(1)
15% Physical copy (incl. cartridges)
75% 11% Downloadable client software
of the studios were
Of the studios were 11% Google Store
retailing themselves retailing themselves
7% Other(2)
their products their products
4% Facebook
CONSOLES 74% Playstation Network
Playstation 72% Xbox Marketplace
Network is #1 71% Nintendo eShop
38% Physical copies
The Publishing Business 12% Other(3)
is changing with the rise of
digitisation, especially in the areas
of game distribution, marketing TABLETS / MOBILES 98% Apple Store
and communication.
The Apple-Google 94% Google Play Store
All of these areas of work have been duopoly being
25% Amazon App Store
affected by gamers’ changing their challenged by Amazon
buying habits, which are increasingly 13% Other(4)
concentrated on digital media.
Publishers have come to grips with
these changes and have designed a new
range of services capable of attracting (1) Flash game/streamed in the browser (Kongregate, BigFish Games, Miniclip…)
(2) Cloud gaming, stores VR, diffusion B2B, Windows Store
big and small developers. (3) Ouya shop, Leap Motion, Play Market, U Play
(4) Phone operators, Amazon Appstore, Microsoft Store, Facebook Messenger
14 15
FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION
Production funding in France Increasing use of public financing
62%
PERCENTAGE OF COMPANIES THAT HAVE OBTAINED
88% of studios resort to
PUBLIC SUPPORT
of studios regional, national or
are self-funded European funding
62%
57%
of studios sought
public support to
in 2017 finance fund
Increasing use of public
56% in 2018
88% Self-funding in 2016
financing
38% FAJV
Google Play Store
34% Other(1)
28% Publishers
25% Bank loan
22% Regional funding
PUBLIC FINANCING SCHEMES STUDIOS USE TO FUND THEIR PRODUCTIONS
18% CIJV
9% Crowdfunding
Aid for the
6% European funding (Creative Europe) creation of a
new IP
Research
tax credit Regional aid
FAJV Video game
CIR tax credit
Aid for pre-
BREAKDOWN OF CIJV
production
FINANCING METHODS IN 15,7% Publishers
DEVELOPMENT STUDIOS’ 6,4% Other(2) FAJV
PRODUCTION BUDGETS 55,4% European aid
(Creative
4% Regional funding
Self-funded Europe)
4,1% Bank loan
4% Fund for the creation of
new IP (FAJV) 24% 22% 22% 18% 14% 6%
3,5% CIJV
2,5% Pre-production support
fund (FAJV)
2,4% Research tax credit (CIR)
2% Crowdfunding
(1)R esearch tax credit, BPI (public investment bank)
(2) Creative Europe, BPI, co-production, seed mone
16 17
FRANCE’S VIDEO GAME INDUSTRY: ECONOMIC FABRIC AND PRODUCTION
DEVELOPMENT STUDIOS’ BUSINESS MODELS
Premium
Freemium
In-game
ads
Subscription to a
game streaming
plan
57% 31% 27% 27% 9% 8% 2%
Purchase, with Purchase, with Buy, by Other(1)
no additional additional chapter
content content
(1) Subscription to a platform (every year except 2018), licences, non-app advertising: banners, Adsense website
PART 3
BREAKDOWN OF ANNUAL PRODUCTION BUDGETS
Video game
industry jobs in
France
40% 10M €
18VIDEO GAME INDUSTRY JOBS IN FRANCE VIDEO GAME INDUSTRY JOBS IN FRANCE
Strong increase in qualified and lasting jobs Encouraging outlook
STUDIOS’ AVERAGE TOTAL STAFF BREAKDOWN BY PROFESSION
STAFF SINCE 2014
1%
30,8
Publication and
support 14%
Technology
28% Technologie
13%
59%
of companies
86%
27,7 27,2 Management
25,7
15%
22
Will be hiring
of staff have a
permanent
contract
25% Artists
2018 2017 2016 2015 2014 Design 18%
mid-year
Perm. Fixed Apprentice in 2019
term
Women in the industry
It is estimated that 1200 1500 -
new jobs will be created by 2019
14%
of development
% of women in the different fields
ARTISTS 16%
studio staff
are women PUBLICATION +
14%
Including 650 - 850
SUPPORT in game development
MANAGEMENT 11%
of which
DESIGN 9%
TECHNOLOGY 4% 82% permanent
contracts
20 21La Grande École des Jeux Vidéo,
de l’Animation 3D
et de la Création Web et Graphique
Diplômes reconnus Alternance possible Échanges
par l’État niveaux 1 & 2 dès la 1re année à l’international possibles
Cycle Bachelor (Bac à Bac+3) PART 3
DIPLômES
RECONNUS
Game Design
Design 3D & Animation
Web Design
Companies’
economic and
PAR l’ÉTAT & Communication Graphique
NIVEAU 2 UX Design
Bande Dessinée
ADMISSIONS
Ouvertes financial
Cycle Mastère (Bac+3 à Bac+5)
DIPLômES
Game Design
Design 3D & Animation
d’octobre
À septembre situation
RECONNUS Interactive
PAR l’ÉTAT Management
NIVEAU 1 & Entrepreneuriat du Numérique ÉTABLISSEMENT D’ENSEIGNEMENT
SUPÉRIEUR TECHNIQUE PRIVÉ
UX Design
21 rue Érard - 75012 Paris - Reuilly-Diderot
Contact Admissions
Tél : 01 44 68 10 09 - Mail : admissions@ican-design.fr
www.ican-design.frCOMPANIES’ ECONOMIC AND FINANCIAL SITUATION COMPANIES’ ECONOMIC AND FINANCIAL SITUATION
Studios' revenue slightly up Companies have trouble securing loans to finance
their growth, but make use of vital external
HOW MUCH DO STUDIOS EARN? sources of funding
SOURCES OF 86% Self-funded
FINANCING USED
62% Under 300 k€ BY THE
56% Operations
COMPANIES 40% National aid
21% Between 3 00k€ and 1 M€ POLLED 28% Bank loans
12% Between 1 M€ and 5 M€ 21% Regional aid
1% Between 5 M€ and 10 M€ 17% Capital investment
14% Young innovative company funding
4% Over 10 M€
11% Crowdfunding
11% Autre*
8% European aid
17% 1M€
5% Foreign trade credit insurer (COFACE)
of development studios generate
3% Credit institution for France’s cultural industries (IFCIC)
total revenue above
Bank loans
Le crédit bancaire
STUDIOS' FINANCIAL SITUATION
2014 2015 2016 2017
42%
have never sought one
19%
obtain one easily
19%
have difficilty getting one
52%
46%
41%
38%
32%
29%
32%
30% 33% An export-centric industry
26%
22%
40%
18%
of studios' revenue
In deficit Breaking even Making a in 2018 came from
profit
international sales
24 25La Grande École d’Informatique
N°1 en Alternance de Bac à Bac +5
Diplômes reconnus par l’État Niveaux 1 & 2
9 spécialisations
possible dès la 3e année
1000 entreprises
partenaires
PART 4
Outlook
Alternance possible
dès la 1re année
Spécialisation
Ingénierie de la 3D et
des Jeux Vidéo
Admissions Ouvertes
D’Octobre à Septembre
www.esgi.fr - Tel : 01 56 06 90 47 - Mail : admissions@esgi.fr
ÉTABLISSEMENT D’ENSEIGNEMENT SUPÉRIEUR TECHNIQUE PRIVÉOUTLOOK OUTLOOK
Company executives are optimistic France increasingly attractive
87% are “very confident” or “rather confident”
76%
about their business believe that France is an
attractive country for video
game sector developments
19% 67% 10% 4%
+4 points compared to 2017
Very confident Not at all confident
85% are “very optimistic” or “largely optimistic”
about France’s video entertainment sector 10 MOST ATTRACTIVE COUNTRIES TO FRENCH BUSINESSES
51% USA
13% 72% 13% 46% France
2%
24% Canada
Very optimistic Very pessimistic
20% UK
20% China
16% Japan
7% Russia
COMPANIES’ SITUATION IN THE COMING YEAR WILL…
6% South Korea
légèrement 6% Germany
Improve Improve se détériorer
Deteriorate 5% India
significantly slightly Stay the same slightly 24%
20%
21% 39% 30% 5% 5%
nettement 51% 46%
se détériorer
Deteriorate 20%
significantly
28 29NOTES
Professionnels du numérique
Nous protégeons vos talents
NOTRE MÉTIER : CONCEVOIR UNE PROTECTION SOCIALE PÉRENNE ET INNOVANTE AVEC UNE OFFRE
DE SERVICES UNIQUE, POUR UNE VISION 360° DE LA PERSONNE :
Assurance de personnes et de biens Services aux professions
Santé, prévoyance, risques professionnels, produits Audiens prend en charge la gestion de prestations
d’épargne..., Audiens conçoit des solutions collectives déléguées par des organisations professionnelles
et individuelles adaptées aux spécificités des profes- ou l’État : études et statistiques, gestion sociale et RH en
sions de la communication et des médias. quelques clics, gestion pour compte de tiers...
Médical et prévention santé Accompagnement solidaire et social
Centres de santé, centres dentaires, actions de pré- Audiens propose de multiples actions d’accompagne-
vention, bilans de santé, e-santé..., Audiens met ment pour ses publics touchés par des accidents de la
en œuvre des dispositifs du préventif au curatif. vie ou des ruptures professionnelles.
LE RÉSEAU CULTURE & INNOVATION
Son objectif : fédérer autour d’initiatives tous les professionnels de
la communication, des médias et de la culture, issus des secteurs
traditionnels et du numérique.
Le réseau comprend La Nurserie, lieu d’accueil de jeunes start-up du
domaine culturel, le Prix de l’initiative numérique destiné aux créateurs
d’entreprises et start up porteurs d’un projet numérique culturel, des
Afterworks autour d’une thématique digitale et des Rencontres Culture
& Innovation, déjeuners de mise en relation entre décideurs et jeunes
entrepreneurs.
www.audie
ns.org
© Erwan Floc’hFRANCE'S ANNUAL
VIDEO GAME
INDUSTRY BAROMETER
SNJV contact IDATE contact
Julien VILLEDIEU Laurent MICHAUD
Managing Director Director of Studies
dg@snjv.org l.michaud@idate.org
13, rue la Fayette +33 4 67 14 44 39
75009 PARIS
idate.org
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