MAKING DATA FUN AND ACCESSIBLE - AVPN
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MAKING DATA FUN AND ACCESSIBLE
1
The CHALLENGE in
our society today
In Singapore, a single person aged 65 and
up needs at least $1,379 a month.
40% of retirees fall short of this amount
The bottom 20% don’t have enough for
daily necessities and are more at-risk of
developing mental illnesses like dementia.
The Straits Times, 2019
2
Firms are racing toward a new economic landscape: a
new normal.
3
As we rush into a brighter future,
We risk leaving behind our at-risk, vulnerable and underprivileged. How do we want the story to end?
4
Our Solution…
TicTag turns data preparation into an
inclusive game for anyone.
Our mobile UI makes it easy for our crowd
to prepare data on the go.
Our web UI enables companies to get their
data labelled painlessly.
5
Bounding Box Image Classification Image Capture
Polygons and bounding boxes can Classification of image data can be done Take pictures of everyday surroundings, like cats,
be drawn with just a few taps. simply by swiping dogs, or even a selfie.
6
The
PROBLEM
in the AI market
80%
of AI and data analytics is human data-preparation.
CHALLENGES in
Data Preparation SPEED COST ACCURACY
It often takes months to collect Expensive to obtain vast quantities of Quality of data is the biggest
data, and weeks to label the right data. AI projects range from challenge. Garbage in, garbage
training datasets $20k to $5m. Up to 80% spent on data. out.
Our Taggers
Tagger rewards can be cashed
out to aid with daily essentials.
We’re looking to work with organisations to
~$8/hr onboard those who would most benefit from an
extra source of income as a priority
TAGGER INCOME
Our Tictag Crowd includes Seniors with dementia could be onboarded onto
Tictag to help perform simple-to-complex cognitive
Seniors, Underprivileged,
tasks.
Retrenched, Low-wage earners
We grow our user base, while creating micro-jobs
for them.
Progress with Singtel Future Makers
New functions and UI designs implemented
Before After
9
Cornerstone Services PoC
Image labeling with Tictag’s senior crowd
Milestone 1
2020
Q4 POC on a pilot of 5-1- seniors to be selected
by partner organization
Milestone 2
2021
Q1 Onboard more seniors onto Tictag – 50 seniors
across 5 Singtel Future Makers affiliated homes
and care centres
10Cornerstone Services PoC
Image labeling with Tictag’s senior crowd
11Cornerstone Services PoC
Image labeling with Tictag’s senior crowd
“They’re happy to receive $1, $2 for their work - it’s not
so much about the money or rewards but more a way to
keep themselves engaged.”
“Many of them have a lot of domain knowledge from
their working lives and would love it use it again.”
- Caregiver Grace Cheong
“Today we felt like we’re doing something meaningful and
contribute to society, instead of just ‘waiting for our time’.”
- Ah Ma Ghim Huey (in Chinese)
12Partnership with Outside App Sg
MoU signed with a community-tasking Singapore Startup
Together Outside:
Access to 12,000+ crowd of
underprivileged, elderly and students
Collaboration on data collection use
case for a large NLP AI firm in
Singapore.
13The World Today
The timing is perfect for TicTag
$202 $960M -> $4.7B
2020–2026, CAGR of 37%
BILLION DOLLARS
Size of the global third-party data annotation
Size of the global AI market by 2026 market. For every 1x spent on third-party, 5x
post-pandemic, CAGR of 33.1% more is spent on internal data labelling.
14
Source: Deloitte Global AI Industry White Paper, GMInsights AI and Data Annotation Tools Report 2020 (Sample)Seed Funding Round
Data Marketplace User
Acquisition
13%
Talent Acquisition for
Business Development
24%
Data Marketplace
Features
Seeking partner investors 10%
to total 20% at a
$5,500,000 R&D (Proprietary
Algorithm)
Product Development
12%
20%
valuation
Marketing and
Engagement of
Security and Hosting Taggers
Fees 7%
14%
High-level overview on spending over next 24 months
15Founding TagTeam
Having a combined 20+ years of
experience in the AI industry, our
team is endowed with a keen
Jin Kevin Yihang Keeve business sense, and is rooted in a
core technological competency.
COO CEO CTO CBDO Jin, Kevin and Yihang are also part
6+ years Operations 6+ years AI 7+ years deep tech 2+ years technical of the core team in a well-known AI
and AI project management and and AI development sales experience, top startup in Singapore and grew the
management sales experience, of class for AI and company through Seed to Series
legal background BBM C.www.tictag.io
keeve@tictag.io
TicTag.io
“Enabling everyone to benefit
#tictag.io
from good data, and the good
that data can bring.”
TicTag-io
17Gamification as our Differentiator
Global 1st gamified, crowdsourced training data platform
Competitors
in Korea
Raised $100m in 10k crowd workforce Regional, with Crowdsources remote Providing quality
Series A funding of freelancers managed teams for freelancers datasets at scale with
round each use case a vast, diverse crowd
Game Elements
Flexible Requirements
Automated Workforce
Curation
Quality Control
Concurrence Algorithm
Scalable Model
Business Model Goals in Korea Plans in Korea Performance 18Accuracy, Guaranteed.
4-Step Mechanism ensures data is of the highest quality:
Gamification
Proprietary Machine in Human
and Leveling
Algorithm the loop Verification
Mechanism
Tagger capability is Tictag’s algorithm Machine learning Our last line of
pre-assessed and governs the accuracy models in our data defense: human
filtered prior to task of agreeableness validation pipeline verifiers, handpicked
assignment between taggers by Tictag.
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