MAKE-UP ARTISTS & HAIR STYLISTS GUILD - ADVERTISING & MARKETING MEDIA KIT
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MAKE-UP ARTISTS
& HAIR STYLISTS
GUILD
ADVERTISING & MARKETING MEDIA KIT
I 2023
MAKE-UP ARTISTS &
HAIR STYLISTS GUILD
The Make-Up Artists & Hair Stylists Guild,
IATSE Local 706, is the official labor union
for artists in feature films and television,
commercials, live network television,
all types of theatrical productions, and
Disneyland theme parks.
IATSE LOCAL 706
MAKE-UP ARTISTS
HAIR STYLISTS
I 2023
HOW YOU CAN ENGAGE
AWARDS SEASON
THE MUAHS membership contains 100% of the voters for
the annual Make-Up Artists & Hair Stylists Guild Awards, and the
majority of the Make-Up and Hair Styling branch voters for other
industry awards like the Academy Awards and Emmy Awards.
‘For Your Consideration’ advertising in their official member-only
media provides the most direct, effective method of influencing
the vote for your contenders during awards season balloting.
YEAR-ROUND FILM & TELEVISION PRODUCTION
The members of the MUAHS are the critical decision makers and
influencers you need be in front of year-round. They make tens
of thousands of purchase decisions for what is seen on screen
and their choices set trends and influence millions of beauty
consumers around the globe. SEE LINKS BELOW
ADVERTISING >
EVENTS >
I 2023
HOW THEY SPEND
TV Focusing on scripted shows: ½ hour and 1 hour on networks,
TV movies, cable and streaming originals and TV pilots.
• M
ake-Up/Hair Production Budget Range per Season | $50K – $250K**
• Overall Average Make-up/Hair Dept. Budget per Season | $65,000
• TV Artisan Make-up/Hair Kit Replenishing* | $5K – $7K per year
• 1,932 scripted shows in 2021**
Annual Spending/TV Make-up/Hair | Approx $125M
FILM Looking at the range from low-budget features through
high-budget studio releases US, CA and GB only.
• M
ake-Up/Hair Production Budget Range per Film | $100K – $1M***
• Overall Average Make-up/Hair Dept. Budget | $215,000
• Film Artisan Make-up/Hair Kit Replenishing* | $5K – $7K per year
• 458 Films Produced in 2021**
Annual Spending/Film Art Dept. Budgets | Approx $112M
TOTALING – $237 MILLION
*Multipled by Members working in each area
**Seasons range from 6 episodes to 22 episodes with the current median being 12 episodes
***Sources: Make-up Artists, Hair Stylists, Hollywood Reporter, Variety, and Entertainment Weekly
I 2023
ADVERTISING | MAGAZINE
THE ARTISAN
The Artisan is the official print and digital member magazine of the Make-
Up Artists & Hair Stylists Guild (MUAHS), with premium editorial curated
specifically for their craft. This premier ad vehicle is guaranteed to deliver
your message to 100% of this exclusive membership with additional reach to
the industry. SPRING 2022
CIRCULATION: 2,760
EDITOR: ADAM BRANDY
PUBLISHER: INGLEDODD MEDIA
FOUNDED: 1963
FREQUENCY: QUARTERLY
DISTRIBUTION CHANNELS
Mail: Direct to 2,360+ MUAHS Members + 400 additional industry
professionals, schools and museums.
Email: Interactive digital/mobile version
Web: Posted at the Guild website – available in perpetuity
2023 PUBLICATION SCHEDULE
SPACE ART EMAIL BLAST DELIVER
RESERVATION DEADLINE DATE DATE
Summer 2023 May 12 May 19 May 30 June 7 • The Artisan is published and emailed quarterly
•P remium Positions are available on a first-come,
Fall 2023 July 17 July 21 July 28 Aug 8
EDDIE MURPHY
first-served basis
Winter 2024 Nov 9 Nov 16 Nov 29 Dec 7 COMING AMERICA
• Mailing dates are subject to slight variations
IngleDoddMedia | 2023
ADVERTISING | MAGAZINE
THE ARTISAN/DIGITAL
The digital/mobile version of The Artisan enables you to dynamically
engage members with embedded interactive content like quick-launch
Videos, Slide Shows and Hyperlinks, directly from within your display ad
with a simple tap.
FA L L 2 0 2 1
EMBEDDED VIDEO
FEATURE-LENGTH MOTION PICTURE
BEST SPECIAL
MAKE-UP EFFECTS
SPECIAL EFFECTS MAKE-UP DEPARTMENT HEAD
J. ANTHONY KOSAR
Department Head Make-Up
April Chaney talks about EMBEDDED SLIDE SHOW
KEY SPECIAL EFFECTS MAKE-UP ARTIST
ANNA CALI ABBOTT
FEATURE-LENGTH MOTION PICTURE
BEST CONTEMPORARY ELEMENTARY Above: April Chaney. Below left: The cast of
Abbott Elementary. Photo: ©2021 Warner Bros.
Entertainment Inc.
HAIR STYLING loosely based on Quinta’s own mother
IMMACULATE
“
CRAFTSMANSHIP.”
who is very well put together. Her make-
HAIR DEPARTMENT HEAD up always coincides with her outfit, which
JESSI DEAN is something we took into consideration. ADAM NAYM A N , T H E RINGER
KEY HAIR STYLIST
RYAN BURRELL Do you collaborate with the actors
BEST PICTURE
on their look/personal preferences?
I communicate with each actor about
FEATURE-LENGTH MOTION PICTURE their preferred look. We have actresses
BEST CONTEMPORARY that do not want their lipstick to rub off
on their mask, so for that, we will use a BEST MAKEUP
MAKE-UP matte lipstick. For some of our gentlemen,
they prefer to use green beauty, and one AND HAIRSTYLING
MAKE-UP DEPARTMENT HEAD of the lines we’ve chosen is Burt’s Bees
AIMEE LIPPERT lip balm. Another actor prefers minimal MAKEUP, HAIR AND PROSTHETIC DESIGNER /
make-up, so we use a tinted moisturizer MAKEUP DEPARTMENT HEAD
on him. As an esthetician, I’m also con- DONALD MOWAT
scious of scents and ingredients that might PROSTHETIC DESIGNER FOR
BARON HARKONNEN
cause an allergic reaction or breakouts.
LOVE LARSON
How did you get started as a make-up artist in the Some of my favorite lipsticks that do not have fragrance in them are
KEY PROSTHETIC MAKEUP ARTIST FOR
entertainment industry? Christian Dior and The Lip Bar. BARON HARKONNEN
I was recruited from the Armani counter at Saks Fifth Avenue by EVA von BAHR
Emmy® winner Heather Currie, who is now a make-up artist for Do you also collaborate with the costume designer?
< >
The Ellen DeGeneres Show. Working at Saks for 15 years educated Prior to each episode, I work directly with our costume department
me. I worked on many skin types, ethnicities, etc. I mastered the in creating each look. They give the actors five different options
color wheel. Heather helped me get signed with an agency in Los weekly, and each morning I look at what is selected.
Angeles, and I began assisting another artist and working on photo
shoots. The show is based on a school in Philadelphia and
make-up trends often align with the location. How did
You are currently the Department Head Make-up for the you learn about Philadelphia trends?
Warner Bros. Television/ABC comedy Abbott Elementary. I looked on Instagram for social media personalities based in F O R Y O U R C O N S I D E R A T I O N
How do you approach the make-up for a TV series? Does it Philadelphia. It is not all that different. You wouldn’t believe how
start with the script? influential we are in California. We’ve changed the game when it
It does begin with the script, and it is a joint effort with the talent comes to music, make-up, hair, culture, etc. There are some regional
“GORY YET STRIKINGLY BEAUTIFUL
and the producers. Abbott Elementary stars Quinta Brunson, who differences though; for example, I’m from the South, and we don’t
is also the creator and executive producer. We came together with a use as much foundation because it’s so humid.
joint sense of what each character should look like.
AND SOCIALLY RELEVANT.” How do you individualize each character’s look?
How do you approach putting make-up on children
in this show?
W W W. W B AWA R D S . C OM
CHICAGO SUN-TIMES If the character has a bolder personality, then we might use a bolder We are currently working on an episode that features a step team,
lip shade. Sheryl Lee Ralph’s character of Barbara, for example, is so we went in a very cute direction. The girls loved it. I worked on
© 2020 UNIVERSAL STUDIOS AND METRO-GOLDWYN-MAYER PICTURES INC.
THE ARTISAN WINTER 2022 • 21
universalpicturesawards.com CANDYMANTM MGM. ALL RIGHTS RESERVED.
THE ARTISAN
WINTER ISSUE MATERIALS DUE: FRIDAY, 11/19
http://universal/candyman/
THIS AD RUNS: TUESDAY, 11/30
MAKE-UP/FEATURE/HAIRSTYLING
2F
4/C | FULL PAGE | WITH BLEED
BLEED: 8.625" W X 11.125" H 5938-7 11/16/21
TRIM: 8.375" W X 10.875" H CDM_ARTISAN_1130_4CFP_2F
SAFE: 7.875" W X 10.375" H
PDF/X-1a:2001
DUNE_ARTISAN_SPRD_1130_V14
http://warnerbros./dune/
WARNER BROS. PICTURES
DUNE
FYC BEST MAKEUP AND HAIRSTYLING
16.75” x 10.875”
17” x 11.125”
16.25” x 10.375”
11.21.21
THE ARTISAN (WINTER) MR
11.30.21 N/A
MARIETTA
CARTER-NARCISSE
‘GENIUS’ WITH A BRUSH
• Existing display ad in printed magazine required to appear in digital/mobile version
• Mid-cycle changes to embedded interactive content is allowed (surcharges apply)
01-48 Cover Fall 2021.indd 1 7/30/21 3:04 PM
IngleDoddMedia | 2023
ADVERTISING | MAGAZINE
THE ARTISAN ARTWORK SPECIFICATIONS
AD DIMENSIONS
Gatefold 3-Page Page 1: 8.125”w x 10.875”h Page 2: 8.125”w x 10.875”h
Page 3: 8.25”w x 10.875”h Plus bleed on all sides that apply
Gatefold Gatefold Gatefold
Page 1 Page 2 Page 3
2-Page Spread Non-bleed: 15.75”w x 9.875”h Bleed: 17”w x 11.125”h
Full Page Non-bleed: 7.25”w x 9.875”h Bleed: 8.625”w x 11.125”h
2/3 Page Vertical Non-bleed: 4.875”w x 9.875”h
1/2 Page Horizontal Non-bleed: 7.25”w x 4.875”h Bleed: 8.625”w x 5.625”h
1/2 Page Vertical Non-bleed: 3.50”w x 9.875”h
1/3 Page Vertical Non-bleed: 2.25”w x 9.875”h 2-Page Spread
1/3 Page Square Non-bleed: 4.875”w x 4.875”h
1/4 Page Vertical Non-bleed: 3.50”w x 4.875”h
3/4 Page Back Cover Non-bleed: 7.875”w x 7.50”h Bleed: 8.625”w x 8”h
Ads that don’t meet the requirements and sizes of this spec sheet will have to be altered to fit our
specifications. We do not assume responsibility for such alterations.
Full Page Bleed 2/3 Page
MAGAZINE TRIM: 8.375”w x 10.875”h. Bleed: add 1/8” all around. Keep vital images at least 1/4” from trim. or Non-Bleed Vertical
2-page spread keep text 1/8” away from gutter on both sides.
FILE FORMATS: (must be Mac-readable) InDesign, Hi-res PDF (Acrobat PDFx/1-a preferred), Illustrator EPS
(Convert fonts to outlines) and Photoshop JPEG (300 dpi).
FILE REQUIREMENTS: Digital files must be 100% ad size (see dimensions above)
• Colors: All images and colors must be CMYK process colors or grayscale
• Resolution: 300 dpi for CMYK or grayscale, 1200 for line art. No spot colors or RGB
• Fonts: All fonts used to create PDFs must be embedded or converted to outlines 1/2 Page 1/3 Page 1/3 Page
Choose bold, italic, and other styles from the font menu. DO NOT use truetype fonts Vertical Vertical Square
• All files must be linked, flattened with no transparencies
• ALL ad files MUST contain the ADVERTISER’S NAME
FILE DE L I V E RY
Electronic Files Only (in order of preference):
• Via IngleDodd FTP server: Host: www.ingledoddmedia.net
Username: adart | Password: adart1 | Place your ad in the muahs/muahs folder
• Via Email (files must be under 5MB): artwork@ingledodd.com 1/2 Page 1/4 Page 3/4 Page
Horizontal Vertical Back Cover
IngleDoddMedia | 2023
ADVERTISING | MAGAZINE
INTERACTIVE SPECIFICATIONS
VIDEO
Format: MP4 AD
Dimensions: 960 px x 720 px (4:3 Standard) | 960 px x 540 px (16:9 Widescreen)
Frame rate: 15-24 ftps
Length: 15-30 secs
SLIDE SHOW | UP TO 15 IMAGES EMBEDDED
VIDEO
Format: JPG, Static Gif or PNG
Dimensions: 960 px width; 72 dpi; RGB
Audio: MP3
FILE DELIVERY
Electronic Files Only (in order of preference):
• Via IngleDodd FTP server: Host: www.ingledoddmedia.net AD
Username: adart | Password: adart1
Place your ad in the muahs/muahs folder)
• Via Email (files must be under 5MB): artwork@ingledodd.com
< EMBEDDED >
SLIDE SHOW
IngleDoddMedia | 2023
MARKETING I 2023
MARKETING OPPORTUNITIES | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
MAGAZINE INSERTS & OUTSERTS
Let The Artisan be the ‘Trojan horse’ for your self-produced promotional material,
delivering it directly into the hands of every Guild member within a vehicle they
want and expect. More impactful than traditional direct mail, this method is
impossible to miss.
BASIC INSERT/OUTSERT OPTIONS
Blown-In: A pre-printed, single card or flyer loosely inserted between the
pages of the issue
Stitched-In or Bound-In: Attached in the binding of the publication (either by
staple or glue), this can be a card, single-page or multi-page gatefold advertisement
DVD or Booklet: Items that cannot be Blown-in or Stitched-in/Bound-in must
accompany the publication via a polybag or plastic wrap around the publication
RATES: Final cost is assessed pre-project, based on the physical properties of the piece,
the method of insertion or wrapping, and any increases in handling and postage that it may
create. Please contact our office to discuss your needs and obtain a specific quote.
ART PRODUCTION: If you do not have a pre-printed piece, we can provide production and
printing services for you. All production services are quoted on a case-by-case basis. Please
contact us to discuss your options.
IngleDoddMedia | 2023MARKETING OPPORTUNITIES | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
DIRECT MAIL MARKETING
Distribution: Using the Guild’s current member mailing list, your promotional
material is mailed directly to the homes and offices of every single Local 706 member.
BASIC DIRECT MAIL OPTIONS
Pre-Printed Letter/Flyer: Your pre-printed message enclosed and mailed in a #10 Envelope
4 x 6 Postcard: Your message printed as a 4” x 6” Business Reply Postcard
DVD Mailer: Your information or demo formatted as a DVD mailer
Booklet or Catalog: Your information in a multi-page format
RATES: Direct Mail prices are calculated using the following three elements: Mailing List Access Fee
(flat fee for one-time mailing), Handling Fees (i.e. address labeling or any special printing/packaging/
processing), and USPS Postage (based on current USPS rates).
• All Direct Mail is sent through third-party mailing houses that have an NDA on file with the Guild.
No member addresses are released to the advertiser
• Prices are quoted on a case-by-case basis and will vary based on the physical properties (weight
and shape) of the piece, method of labeling, postage and any additional handling charges
• Sample of piece or creative comp must be supplied in advance for Guild approval
IngleDoddMedia | 2023DIGITAL MEDIA I 2023
DIGITAL MEDIA OPPORTUNITIES | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
LOCAL 706 WEB ADS
Local 706 members rely on their official Guild website for news and
information about their careers, their union, and their craft. Banner
advertising allows your message to be seen repeatedly in the one online
environment they most reliably visit: local706.org
AVAILABILITY:
HOME PAGE
AWARDS PAGE
OF INTEREST
THE ARTISAN
DIGITAL AD SPECS
Format: Static JPEG, GIF or PNG images. (No animation, flash or rich media)
Dimensions: 728 px x 90 px, 250 px x 400 px, 250 px x 250 px
Ad Serving: Internal only, no third-party serving or tags. Maximum five ad
images served per ad unit (additional fees apply). No weighted rotation.
FILE DELIVERY
• Via IngleDodd FTP server: Host: ingledoddmedia.net
Username: adart | Password: adart1
Place your ad in the muahs/local706.org folder
• Via Email (files must be under 5MB): artwork@ingledodd.com
IngleDoddMedia | 2023DIGITAL MEDIA OPPORTUNITIES | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
EMAIL BLASTS
Distribution: Entire Local 706 membership via their internal email server,
resulting in superior 25%–30% avg open rates.
EBL AST SPECS
Format: Hi-Res JPEG (300dpi)
Max Width: 800 pixels (Images will be resized to fit that width)
Max Height: 1100 pixels (Max height must be viewable in a
single-page portrait format
File Size: Less than 5MB
CLICK-THRU URL: Please include a desired URL where viewers will be directed when
they click on the image in the email. You may also include a short blurb below the
image that contains that link (“For more images of our work, visit HERE…”) Keep in
mind there can only be one link within the entire email, so choose wisely! (Constant
Contact limitation).
EBLAST TIMELINE: EBlast will be sent asap: defined as, within 2 business days upon
content receipt unless a desired delivery date is requested, where the content will be
scheduled for delivery. Please allow several days for content approval process (in case
of requested edits). 5 business days cushion is extra-safe.
FILE DELIVERY
• Via Email (files must be under 5MB): artwork@ingledodd.com
IngleDoddMedia | 2023DIGITAL MEDIA OPPORTUNITIES | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
AWARDS E-NEWSLETTER
WEEKLY IN THE MUAHS AWARDS CONNECTION
Your FYC promotional message can be featured within the MUAHS Awards
Connection e-newsletter to your targeted voting peer-group. Emailed directly
to the entire membership from the Guild’s email server on a weekly basis, during
awards season. Each edition will carry voting updates, as well as FYC banner ads
and native advertising.
E-NEWSLET TER SPECS
Native Content Ads: 100 words or less with direct link to full editorial
content or viewing content
FYC Banner Ads: 600 px x 250 px with direct link to viewing content
• Emailed every Sunday through awards season
• All FYC Native Ad content must be either about the target peer-group craft and/or
member
• All FYC Banner Ads must link to a direct opportunity to view contender content
• All FYC Native/Banner combos must be for the same craft, member or title
FILE DELIVERY
• Via Email (files must be under 5MB): artwork@ingledodd.com
IngleDoddMedia | 2023EVENTS I 2023
GOLD STANDARD EVENTS | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
11TH ANNUAL MUAHS AWARDS
(MAKE-UP ARTISTS & HAIR STYLISTS
GUILD AWARDS)
The Guild’s largest and most prestigious event of the year, the Make-Up Artists
& Hair Stylists Guild Awards is the premier awards show for Hair and Make-up in
the entertainment industry
TK, 2024
OVER 2.4 BILLION PRESS IMPRESSIONS ANNUALLY
Make-up Artists, Hair Stylists, filmmakers, press, studio & network executives
come together to celebrate the tastemakers of film & television.
VIEW THE SIZZLE REEL FROM THE 10TH ANNUAL MUAHS AWARDS >
VIEW THE 11TH ANNUAL MUAHS AWARDS SPONSORSHIP DECK >
Ask y our rep for details.
IngleDoddMedia | 2023GOLD STANDARD EVENTS | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
BEHIND THE SLATE
SCREENING SERIES
Virtual FYC Screenings and Q&As | In partnership
with the Make-Up Artists & Hair Stylists Guild
IngleDodd Media will produce and host a Virtual Live Q&A
or Panel Discussion in partnership with the Guild. This
first-of-its-kind support from the backing labor
organization members provides the most meaningful and
effective promotion possible. Online screenings can be
linked for viewing prior or after Q&A or Panel Discussion.
Click here to see a video sample.
SPONSORSHIP BRANDING OPPORTUNITIES
Logo Card at start and finish
Exclusively Branded Teasers for each artist
Logo Placement on the landing page
Web Ad on the landing page
VIEW THE BTS SPONSORSHIP DECK >
IngleDoddMedia | 2023GOLD STANDARD EVENTS | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
BEHIND THE SLATE
EDUCATION SERIES
Virtual Education/Promotion Series | In partnership
with the Make-Up Artists & Hair Stylists Guild
For optimal attention of and attendance by buyers and
influencers, IngleDodd Media will produce and host an
Educational Webinar with Live Q&A or Panel Discussion
featuring your product/service.
Click here to see a video sample.
Dedicated Email Blast: To entire membership of your
target group.
Dedicated Social Media Posts: On all official accounts
of your target group.
Dedicated Web Ad: On the official member page of
your target group.
Event Announcement & RSVP: Will be posted on a
special member events page in the member-only
section of the target group’s website. Your invitation
will include your direct RSVP link, and all events will
be archived for repeated viewing by members.
BEHIND
Link to Recorded Event: Will be embedded directly
into your ad page in the official member publication
THE
(must have a pre-existing ad insertion). SLATE
EDUCATION SERIES
VIEW THE BTS SPONSORSHIP DECK >
IngleDoddMedia | 2023GOLD STANDARD EVENTS | MAKE-UP ARTISTS & HAIR ST YLISTS GUILD
MAKE-UP ARTISTS & HAIR STYLISTS GUILD
CORPORATE & BRAND PARTNERSHIPS
For companies and brands that wish to have a greater level of
supporting presence and interaction with the members of the Make-up
Artists & Hair Stylists Guild, custom partnerships are available.
MUAHS CORPORATE & BRAND PARTNERSHIPS CAN INCLUDE
COMBINATIONS OF THE FOLLOWING:
PRINT
The Artisan magazine
Make-Up Artists & Hair Stylists Guild Awards Journal
Direct Mail to MUAHS membership
DIGITAL
www.local706.org banner advertising
The Artisan digital/mobile enhancements
EBlasts to MUAHS membership
E-Newsletter MUAHS Awards Connection
EVENTS
MUAHS Awards Show
BTS Screening Series
BTS Education Series
MUAHS Additional Member Events
PLEASE CONTACT US TO DISCUSS YOUR OBJECTIVES
FOR A CUSTOMIZED PARTNERSHIP PROPOSAL
IngleDoddMedia | 2023EXCLUSIVE. FOCUSED. ACCESS. CONTACT IngleDodd Media | 310.207.4410 | muahs@ingledodd.com
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