Make 2022 A Winning YearPage 14 - INDUSTRY NEWS & UPDATES - npsoa
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JANUARY 2022 Make 2022 A Winning Year Page 14 THE PRINT & SIGN OWNER’S MAGAZINE OF I N D U S T R Y N E W S & U P D AT E S
RETHINK WIDE FORMAT SUPERIOR IMAGE QUALITY AND HIGH PRODUCTIVITY WIDEN YOUR BUSINESS OPPORTUNITIES At Konica Minolta, we are constantly looking for ways to help you expand your offerings. Our AccurioWide Hybrid UV LED Wide Format Inkjet Printers are built for reliability and productivity, with superior image quality for outdoor and indoor jobs. It’s the versatile printer that helps you increase your job applications — and fuel your business’s growth. FOR SALES, CONTACT PATRICK HOEY, NATIONAL ACCOUNT MANAGER hoeyp@kmbs.konicaminolta.us | 978-760-2472 ACCURIOWIDE COLEX CUTTERS Learn more at ReThinkPrint.com © 2020 KONICA MINOLTA BUSINESS SOLUTIONS U.S.A., INC.
Inside Chairman’s Letter...................................................................................................... 5 A Prescription for Happy Customers...................................................................... 7 Board of Directors Are You On Track To Win The Sales You Need Nathaniel Grant, Chairman Over The Coming Months? Part2 ........................................................................... 8 GAM Graphics and Marketing 45969 Nokes Boulevard, Sterling, VA 20166 6 Ways to Grow Your Revenue in 2022 You May Not Have Considered............. 9 Phone: (703) 450-4121 Email: nathaniel@gamweregood.com What’s Second-Best to In-Person Conversations? Augmented Reality—and the Data Show It..................................................... 10 Kevin Hebert, Vice Chairman Changes Coming to the USPS Board of Governors................................................. 12 Education and Events Committee Chair St. Charles Printing / FASTSIGNS Storefront Client Relationships............................................................................... 13 Boutte, LA 985-785-0727 Make 2022 A Winning Year....................................................................................... 14 kevin@stcharlesprinting.com Reading the Balance Sheet...................................................................................... 16 Daniel Flatt, Secretary/Treasurer Listserve Committee Chair Surf the eCommerce Rip Tide.................................................................................. 18 Multi-Media Services NPSOA Spring Conference 2022............................................................................... 20 Corning, NY 607-936-3186 Upcoming NPSOA Webinars .................................................................................. 27 danf@mmsny.com Print — A Multi-Sensory Experience...................................................................... 28 K. Scott Schoppert, Director Membership Committee Chair Indiana Jonesing for Some Sales............................................................................. 30 Printing Impressions Who’s on Your Retirement Plan Committee?.......................................................... 32 Martinsburg, WV 304-267-7327 Before You Give Up on Your Resolutions, Read This............................................... 34 scott@printing-impressions.com Partnering With Your Customers to Maximize Their Campaigns’ Impact ............ 36 Randy Herron Immediate Past Chairman Herron Printing & Graphics Gaithersburg, MD 301-990-3100 randy@herronprinting.com 45969 Nokes Boulevard, Suite 120, Sterling VA 20166 1.888.316.2040 • www.npsoa.org NPSOA Magazine is published monthly by the National Print & Sign Owners Association. The magazine is mailed free of charge to select Members, Vendors and select prospects. While reasonable care is taken with all material submitted to the NPSOA Magazine, the publisher cannot accept responsibility for loss or damage to any such material. Opinions expressed in articles are strictly those of the authors. Sponsor ads, articles and spotlights are provided as an educational benefit to NPSOA members. Sponsors donates funds to support the cause and purpose of NPSOA. NPSOA does not endorse, nor offer an option of these Sponsors. While ensuring that all published information is accurate, the publisher cannot be held responsible for any mistakes or omissions. Reproduction in whole or in part of any text, illustrations or photographs is strictly forbidden. © 2021 National Print & Sign Owners Association. JANUARY 2022 • NPSOA MAGAZINE • PAGE 3
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