Major Dating Sites For the purpose of Marriage - CommPRO.biz

Major Dating Sites For the
purpose of Marriage
In      today’s      digital       world,       you     could
https://www.weddingbee.com/pre-wedding-events/engagement-party
-etiquette-4/ keep an eye out for the best online dating sites
for marital life. However , you must remember that the most
important idea can be safety. The very best dating sites
pertaining to marriage will always own ID confirmation to
ensure that their very own users are real. Another factor is
certainly reputation. There isn’t a point in wasting your time
with a webpage with a negative reputation. Because of this ,
it’s vital to read reviews before you select a site.

Unlike additional dating websites, top dating sites with
regards to marriage will help you to make connections with
individuals from around the globe. You don’t have to use hours
hanging in bars or scouring your office for potential match.
The most notable dating sites with respect to marriage will
perform all of the be right for you. With the wide selection
of options, you’re certain to find the right acquire no
attempt. Then, what you just have to do is normally choose a
site that does seem right to you.

Another important point for marriage-minded british women
looking for american men real love is the number of people
they fulfill online. If you’re not enthusiastic about
committing to a long-term relationship, you might want to sign
up for one of the many top dating sites for marital life.
There are more than 7 million members on this website and it’s
easy to see so why. If you’re an ambitious and hard-working
solo, you might find your match on this site.

One of the best dating sites for marriage is Éxito Hearts.
This excellent website offers an enormous data source with
profiles of international women right from all over the world.
Their powerful search tools produce it easier to find a meet
that suits your personality. The great thing about it is that
it allows you to filtration system your suits based on your
requirements. It also offers a wide variety of overseas women,
which is the largest seeing site on the internet. It is
possible to get yourself a foreign partner on this site.

EliteSingles is actually a dating web page for experts. Is
actually an online community that matches persons based on
their interests and personality. It’s also free, so it is
worth considering. For youngsters, it’s a stable choice.
OkCupid is another popular web page. It’s not only free of
charge; it’s also incredibly LGBTQI+-friendly. You need to
find a partner with the suitable characteristics before you
decide to be in down.

Aside from the reality Ashley Madison seems to have over 40
million associates, it is also a well-known site designed for
married people. The personal privacy feature is among the most
important areas of Ashley Madison. While it experienced a
major blow after information leaked out on the site, it has
since remanufactured its standing. You can easily face mask
your identification and natural environment. Only trusted
users can see you in a photo on Ashley Madison, which helps
you experience more comfortable on line.

When you are looking for a significant relationship, you
should check out eHarmony. Its advertisements are quite
cheesy, although eHarmony’s internet site suggests itself to
be a service for marriage-minded people. It can not the only
one in the business, nonetheless it’s a good way to discover a
serious spouse. It’s also a trusted way to fulfill other like-
minded people.

Another important aspect of top internet dating sites for
marital life is the quality. Apart from offering a large
selection of profiles, these web sites also have a dangerous
of customer service. Their recommendations speak for
themselves. And you may read their reviews to get an idea with
their quality. The best marriage-minded dating sites are those
who have a good reputation. They also have a large amount of
functionality and are also more accurate than other platforms
as it pertains to matching people.

When you’re looking for a great open-ended relationship,
consider using a online dating site. While many for these
services have time, some have charges and other constraints.
Some of these cannot be used in a marriage-minded environment.
The best sites are designed to assist you in finding the right
partner for your lifestyle. In addition to having a great on
the net presence, websites like these have a huge number of
users and a powerful reputation with regards to assisting
marriages.

PR Masters Series Podcast,
Episode #51 – Mathew Evins

About the Podcast

The Stevens Group has been presenting the PR Masters Series
Podcast for almost two years now. This series is part of the
ongoing partnership between The Stevens Group and CommPRO to
bring to PR, digital/interactive and marketing communications
agencies the wisdom of those who have reached the top of the
PR profession.    Today’s special guest is Mathew Evins,
Chairman and Co-Founder of EVINS Communications

                        About Our Guest

Mathew Evins is the Chairman and Co-Founder of EVINS
Communications,     an   award-winning     brand   marketing
communications and public relations firm specializing in the
premium, prestige and luxury sectors. The Agency encompasses
four practice areas; Brand Essence & Content Curation; Digital
& Social Insights & Implementation; Food, Spirits & Wine;

Lifestyle; and Travel & Hospitality. EVINS Communications has
an established reputation for providing consummate business
strategic counsel, as well as for transforming brand potential
into brand performance. The Agency utilizes business, market
and digital analytics and insights to create strategies and
programs that engender exponential brand benefit and
quantifiable business value. Well known for its exceptional
creativity, strategies and tactics, the Agency utilizes
compelling brand activations, immersive content and
experiential programming, event embedding and brand placement,
media and influencer engagement, thought leadership and
authority positioning, strategic brand collaborations and
partnerships, to catalyze and enhance brand resonance, brand
engagement and brand advocacy. EVINS Communications provides
clients with a demonstrable and exponential return on
investment and builds enduring client partnerships, with an
average tenure of more than eight years and several in excess
of two decades.

Since its founding in 1987, EVINS has played an invaluable
role in the development and growth of such icons, innovators
and pioneers as American Express Centurion and Platinum,
Barney’s New York, Bergdorf Goodman, Bomber Ski, Cakebread
Cellars, Chaumet, Colgin Cellars, CORE Club, Courvoisier
Cognac, Departures Magazine, Duxiana, Ebel Watches, Exclusive
Resorts, Glaceau Vitamin Water, Half Moon Resort, Hotels &
Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica
Camera, Louis Jadot Wines, Maker’s Mark Bourbon, Marquis Jet,
Neiman Marcus, Ocean Reef Club, Park Hyatt, National Limousine
Association, Preferred Hotels & Resorts, Rosewood Hotel &
Resorts, SmartWater, South Sea Pearl Consortium, Swarovski,
Tequila Avion, The Knickerbocker Hotel, The Lanesborough, The
Lowell, Tourneau, Trinchero Family Estates, Uniworld Boutique
River Cruise Collection, Valentino, Vera Wang and Wheels Up,
amongst many others.

Prior to founding EVINS Communications, Mr. Evins previously

served as CEO of Pain Therapeutics Corporation, a healthcare
services and technology innovator, beforehand as President of
Cardiff Consultants, a business and financial strategic
consultancy and formerly as Vice President of Vector Petroleum
Corporation, an oil and gas exploration business. While an
undergraduate at the University of Pennsylvania, from which he
received a B.A. degree, Mr. Evins created and co-published
“The Talisman Report,” which became the world’s leading
investment advisory newsletter for the three years of its
publication. While attending the University of Pennsylvania,
and for more than six years beforehand, Mr. Evins served on
the staff of Cornell Medical Center, initially as a Surgical
Research Associate in the Cardiovascular Research Laboratory
and, subsequently, as Associate Director of the Rogosin Organ
Retrieval & Preservation Laboratory.

Mr. Evins is one of the most respected authorities and thought
leaders in luxury and luxury hospitality, has lectured at the
Cornell Hotel School and NYU’s Graduate School of Business,
and has authored numerous articles on luxury and luxury
hospitality.     Mr. Evins currently serves on several
philanthropic, professional and industry boards, including the
Global Virus Network comprised of 63 Centers of Excellence and
11 Affiliated Institutions in 35 countries worldwide working
collaboratively to prepare for, defend against and provide an
integrated first research response to, existing, emerging and
unidentified viruses that pose a clear and present threat to
public health, such as COVID-19, of which organization he is a
cofounding board member and serves as Secretary and Treasurer,
as well as the International Hotel Investment Forum and The
International Luxury Hotel Association.

A Conversation with April
Ryan, Author, ‘At Mama’s
Knee, Mothers and Race in
Black and White’

Join Michael Zeldin in a conversation with April Ryan, White
House Correspondent & Washington Bureau Chief for TheGrio,
Political Analyst for CNN and Author, At Mama’s Knee, Mothers
and Race in Black and White.      They take a deep dive into
April’s latest book and what’s going on in America today with
the debates over voter suppression and critical race theory.

Guest

April Ryan

April can be seen almost daily on CNN as a political analyst.
She is also the Washington D.C Bureau Chief on TheGrio. She
has been featured in Essence, Vogue, Cosmopolitan and Elle
magazines – to name a few. April Ryan has served on the board
of the prestigious White House Correspondents Association. She
is one of only three African Americans in the Association’s
over 100-year history to serve on its board. She is also an
esteemed member of the National Press Club. In 2015, Ms. Ryan
was nominated for an NAACP Image Award (Outstanding Literary
Work – Debut Author) for her first book. 2016 National Council
of Negro Women, Mary McCloud Bethune Trailblazer.

Follow April on Twitter: @AprilDRyan

                    Michael Zeldin

Michael Zeldin is a well-known and highly-regarded TV and
radio analyst/commentator.

He    has    covered     many     high-profile      matters,

including the Clinton impeachment proceedings, the Gore v.
Bush court challenges, Special Counsel Robert Muller’s
investigation of interference in the 2016 presidential
election, and the Trump impeachment proceedings.

In 2019, Michael was a Resident Fellow at the Institute of
Politics at the Harvard Kennedy School, where he taught a
study group on Independent Investigations of Presidents.

Previously, Michael was a federal prosecutor with the U.S.
Department of Justice. He also served as Deputy Independent/
Independent Counsel, investigating allegations of tampering
with presidential candidate Bill Clinton’s passport files,
and as Deputy Chief Counsel to the U.S. House of
Representatives, Foreign Affairs Committee, October Surprise
Task Force, investigating the handling of the American hostage
situation in Iran.

Michael is a prolific writer and has published Op-ed pieces
for CNN.com, The Wall Street Journal, The New York Times, The
Hill, The Washington Times, and The Washington Post.

Follow Michael on Twitter: @michaelzeldin

Solitary Women Dating Tips
Today, sole women are more demanding than ever before. They’re
females with a right to be particular. We inhabit an grow
older where women of all ages earn all the and are hard seeing
that men, private cars, and have successful professions. Yet,
we all still struggle to meet anyone to spend time with. The
result is a lonesome existence that is certainly unsatisfying
and disappointing for both parties. Luckily, there are ways
for us to find somebody we can share our lives with.

One of the best ways to find a wonderful partner should be to
talk about your expectations with them. A large number of
single women are exhausted by hearing about just how difficult
it is to find appreciate. They’ve turn into numb that they
have certainly not found this yet, and they’re tired of being
single. They’re looking for a good man, and so they want him
now! Luckily, there are many strategies to meet an excellent
man and create the perfect match.

As single women, we must be able slovakian girl for marriage
to identify the particular us attractive. Some women believe
that they should be attractive, and some reject this kind of
idea totally. The first step in seeing is to make sure that
you’re happy with yourself and the dude you’re interested in.
If you are looking for a new partner, you should try that
you’re satisfied with yourself. Ideally, you can find special
someone and successful through these guidelines.

Make Phone Calls Trustworthy
Again (INFOGRAPHIC)
Brian Wallace, Founder & President, NowSourcing

Spam has taken over the realm of phone calls. Over half of all
phone calls received today are uninvited spam. In America
alone, citizens received nearly 46 billion robocalls in the
year of 2020. That is over 175 million robocalls per day!

The problem doesn’t only exist on the receiving end of the
call; legitimate business calls suffer by proximity with these
phone scams. Scammers can spoof real numbers to make their
lies more convincing. To fight back, phone carriers
established spam algorithms. Unfortunately, said algorithms

are flawed, as they are based on call volume, recipient
complaints, and lead blocking. Now, over 90% of people don’t
bother with calls from an unknown number.

Don’t give up on phone communication just yet, though.
STIR/SHAKEN is here to restore trust in the communication
method. In March of last year, the TRACED Act passed to
require voice providers to implement a robocall mitigation
program. 15 months later, the STIR/SHAKEN program came online
to provide caller ID authentication and combat spoofing. All
service providers are expected to follow the new standards.

Here’s how the new system works. Every time a business places
an outbound call, the phone carrier checks their number for
authentication. They can assign the call 1 of 3 ratings: full,
meaning both number and customer are verified; partial, which
says that the customer is verified but not their number; and
gateway, in which the call origination is not authenticated.
Once a rating has been assigned, the call is sent to its
recipient. Caller ID shows whether the caller is verified or
not. These attestation levels are meant to give higher trust
to the right people.

The benefits of the new system are many. Legitimate businesses
can become verified, spoofed numbers will be traceable, and
customers will know which calls are safe to pick up on. To
further reduce the risk of having one’s business calling
labelled spam, one can submit their FFC business profile for
accreditation, avoid using their number for unverified
purposes, reduce call volume per phone number, and use a mix
of hot and cold leads to maximize responses.

PhoneBurner is a cloud based power dialer and sales
acceleration platform. They fully support compliance with
STIR/SHAKEN and ask for zero upfront fees or ongoing
contracts. Getting started with PhoneBurner is easy, fast, and
efficient. Their platform allows users to call with confidence
post STIR/SHAKEN revolution.

About the Author: Brian Wallace is
                       the   Founder     and   President
                       of NowSourcing, an industry leading
                       infographic    design   agency   in
                       Louisville, KY and Cincinnati, OH
                       which works with companies ranging
                       from     startups     to   Fortune
                       500s.   Brian runs   #LinkedInLocal
                        events, hosts the Next Action
Podcast, and has been named a Google Small Business Adviser
for 2016-present. Follow Brian Wallace on LinkedIn as well
as Twitter.

How a Good Environment of a
Business Leads to Success

McKenzie Jones

Being a business owner is very appealing to most people
because they get to be their boss, work with like-minded
people, create their schedules, and turn their passion into a
career. If you are a leader and a business owner, create a
pleasant working environment in every nature and dimension. A
friendly atmosphere of a business does not come by chance, and
it can never be implemented forcefully. In some businesses,
the leader must attempt to make it good, and others use more
planning and vigilant cultivation to get that perfect
workplace.

A suitable environment can contribute to the overall success
of a company as the employees are more dedicated and show
their commitment to the leaders by being more productive and
creating higher customer satisfaction. If a company has a low
retention rate, it may face expensive intellectual and
financial losses. Therefore, employers need to build a healthy
work environment for their employees by making them trust the

organization, feel proud of what they do, and enjoying the
environment and the co-workers, which will increase employee
retention, commitment, and efficiency. If employees feel that
they have room to advance and grow at work, they will stick
around for long because most people dislike feeling stuck and
trapped in a stagnant place. A pleasant work environment
should allow employees some free time to continue their
education and provide training opportunities to improve their
skills. When the employees grow intellectually, the business
also grows because they bring a lot more to the table than
before. This will cause increased sales and revenue. Employees
should be rewarded with promotions and pay raises after
completing their education and other training as they gain
more skills and become better.

If a business provides a good working environment, it
reinforces its company’s brand. Employees feel happy becoming
ambassadors of a company if the employers make the work
environment stable. If employees work in a friendly and
flexible environment, they will most likely discuss the
company on their social media to let others know how great the
company is. Content employees express pride in their business
and let others know about it, which increases brand awareness
hence more revenue and success.

A good work environment also cuts the cases of absenteeism in
a business when executed appropriately. For instance, hospital
managers and leaders should ensure that surgeons can observe
minute details in a surgical environment as they perform
procedures. For a safe and successful surgery, a surgeon may
need sufficient lighting. Therefore, it would be the duty of
the managers to provide the surgeons with the tools, including
a LED surgical headlight, stationary surgical lights, among
others. Such tools will help in improving patient outcomes and
reducing operating room expenses. The surgeons will feel more
comfortable as they take care of the patients and earn money
doing what they love. Therefore, the cases of absenteeism will

be reduced since the surgeons work in a good environment that
supports them. Flexible work environments are more favorable
when appropriate accountability systems are in place. The
company makes more profits and becomes successful by offering
a friendly environment to the employees, but the customer
service also gets better.

Disengaging atmospheres may lead to poor performance from
productive employees, which may cost a business thousands of
dollars each year because it affects productivity, wellness,
and profits. A bad work environment with poor leadership may
make an excellent performer feel unwanted. When a business is
only focusing on what is best for them, every employee gets
negatively affected. It ruins their confidence, and they stop
caring about the workplace. Losing interest in work makes
employees become check-collectors who do not care about any
other thing concerning that business. They will show up at
work and perform their duties just for the sake of getting
paid. However, if an employee is engaged, they will look and
think about the business’s best interests and those around
them. They will grow and become the best at what they do. The
business will benefit by having productive, satisfied
employees who only want what is best for the organization.

Bottom Line
Creating a good environment for a business requires the
thoughts and input of each employee. Actionable feedback can
lead to employees’ engagement and happiness. Therefore,
companies should create a wonderful atmosphere for the
employees by listening to them. This will enhance the
employees as individuals, which will lead to collective
improvement, allowing them to become engaged employees who
will do their best to ensure the business thrives.

About the Author: McKenzie is your
                        typical Midwestern gal. When she is
                        not writing or reading, she can be
                        found training for her next half-
                        marathon, baking something sweet,
                        playing her guitar, or cuddled up
                        with her golden retriever, Cooper.
                        She loves watching football, fall
weather, and long road trips.

Bibi &             Jerry’s             Political
Crunch

Your love is better than ice cream
          Better than anything else that I’ve tried
            And your love is better than ice cream
               Everyone here knows how to fight

                   And it’s a long way down
                     It’s a long way down
              It’s a long way down to the place
                   Where we started from.”

                      – Sarah McLachlan

What are the limits to conscious capitalism? Companies
increasingly feel compelled to take political positions, but
what are the limits once you engage?

When I first saw the headlines of Ben & Jerry’s weighing in on
the occupied West Bank – that they would stop selling their

ice cream in the occupied territories because it “wasn’t
consistent with their values” – I knew there would be lessons
in conscious capitalism. I just didn’t expect to react so
critically. I learned long ago as an undergraduate that trying
to unwind Israeli-Palestinian politics was a Rubik’s Cube
inside of a Gordian Knot with gloves on.

While I make most of my own ice cream, I have nonetheless been
a fan of Ben & Jerry’s products and their social brand
position for over 40 years. But the more I read about their
position, the worse it gets. As the late former British Labour
Chancellor Denis Healey used to say, “When you’re in a hole,
stop digging.”

Corporate social activism is not new, though with notable
exceptions over the past 250 years, it has largely been a
third rail for most companies. The combination of today’s
political divisiveness and ESG movements have increasingly
forced an escalating number of companies out of their cones of
silence. As I have written before, “corporate neutrality is
dead.”

Cultural leadership – especially visionary leadership ahead of
its time – is neither easy nor without its severe critics.
Most people – CEOs understandably included – are intimidated
enough by the slings and arrows of the present to reflexively
avoid helping to shepherd in the future, especially when it is
outside of the corporate purpose.

When Al Jazeera asked me to come on air to opine on Ben &
Jerry’s, I did so with, as Lyndon Johnson would say, a “heavy
heart.” Try as I might, I couldn’t find in Ben & Jerry’s
a Profiles in Courage that would provide leadership rules for
other companies navigating the new age of conscious
capitalism.

However, by reverse engineering the Ben & Jerry’s decision, we
have been able to identify a number of pitfalls for companies

to avoid:

Don’t drink the Kool-Aid
It’s as if Ben & Jerry’s own history of successful and
laudable social activism – sustainable agriculture, paying a
living wage, donating proceeds to charity and speaking
out early and powerfully on Black Lives Matter to name just a
few – blinded them to the dangers of this issue.

Each and every issue a company takes a stand on – and for most
companies, that should be an exceptionally short list – needs
to be first viewed in a vacuum. How does this issue impact us
as a singularity? Then examine it in the full body of evidence
of the entire company’s positions, present and past as well as
where the larger society is at the time.

Don’t assume that because you have gotten it right every time
before you will again. As they say in the finance industry,
“Past performance is no guarantee of future results.”

Where’s the nexus?
Delta Airlines briefly – and loudly – got in trouble in
Georgia on the voter suppression legislation because they had
weighed in during the legislative drafting phase in an attempt
to limit some of its provisions, and this made it appear as if
the Georgia-headquartered airline had supported the
suppressive intent of the legislation. Their subsequent
leadership in strongly opposing the law immediately thereafter
had a geographic nexus – they are the largest employer in
Atlanta.

For Nike, embracing Colin Kaepernick over one of their largest
clients – the NFL – had nexi both in that they stayed in the
world of sports and second, that Colin Kaepernick is where the
market is going. They accurately predicted the market, as they
have so many times, with women’s, LGBTQ and disabled
athletics. Their shareholders, along with our collective

consciousness, have all benefited.

For Starbucks, responding so well to the improper arrest of
two African American men in one of their Philadelphia stores
in 2018 was consistent with their brand to be the “third
place” – neither home nor office where people – everyone –
were welcomed to gather.

In all of these examples these companies understood both their
brand and its social halo. They went neither too small nor too
large.

Where’s the nexus for Ben & Jerry’s?

What is your socially conscious brand?
We have started to accept – and in some cases, demand – that
companies increasingly have socially conscious brands. Hobby
Lobby and Chick-fil-A on the more conservative side of the
ledger. Apple and Bosch, with their “Yallah!” initiative
supporting young Muslims who are trying to drive change in
their communities, on the more progressive side of the scale.

Ben & Jerry’s, with their decades of conscious capitalism,
have helped to pave the way for these and hundreds of other
companies. But where is the connection to Ben & Jerry’s
socially conscious brand? It doesn’t fit into sustainable
agriculture. Or environmental stewardship. Or fairly-paid
employees and supply chain workers. Or domestic politics. Or
even fun. It is as if Henry Kissinger had to stop by South
Burlington on his way to Beijing to help open China to the
West.

Does it have to be public?
Why did Ben & Jerry’s publicly announce its pull out of the
occupied territory? Companies make expansion and contraction
decisions all the time. Why did they want to make this so
public? Rather than the change-agent activity we have come to

expect from Ben & Jerry’s, it feels more like virtue
signaling.

What have you done for me lately?
While I will not step on this bandwagon, it is interesting
that Ben Cohen and Jerry Greenfield’s Judaism has not
protected them from complaints of antisemitism. The company
sells in 32 countries, including a number with increasingly
authoritarian and repressive governments. Why start with the
West Bank?

Ben & Jerry’s has the good fortune of their timing that this
occurred post-15 years of Benjamin “Bibi” Netanyahu’s Israel,
which means that the U.S. Jewish community does not speak with
as much of a singular voice as it did when Golda Meir was the
Prime Minister in the 1970s. Nonetheless, Ben & Jerry’s has
succeeded in unifying a large portion of American Jewry in
their criticism.

What is viewed as certainty by some can be seen as arrogance
by others.

Is it a foreign policy issue?
For multinational companies, all the world is domestic – Coca
Cola helped provide clean drinking water for refugees in the
Middle East as just one of thousands of examples – but these
companies universally stay away from publicly weighing in on
disputed foreign policy issues.

A good rule of thumb on foreign policy issues is to do it as a
part of a larger movement, not as an individual company. The
anti-apartheid divestiture movement of the 1980s offers a
playbook for how to take on challenging foreign policy issues.
It provided companies with the power of numbers, where they
did not have to stand alone. Sign a pledge, divest over time,
make it part of a movement, not your own CSR.

Past is prologue.
In Washington, DC, where I live, there is an old saying, “No
one wants to be first but everyone wants to be second.” Let
others take the risk so you can see the pitfalls. And yet,
just two years ago it took only months for Airbnb to reverse
its ban on West Bank settlement listings. The company became
mired in multiple legal actions and critical media.

Similarly, just days after its announcement, Ben & Jerry’s has
already been notified by two states – Texas and Florida – that
they are examining the new policy to see if it violates their
states’ anti-boycott laws. It might also impact the ability of
Ben & Jerry’s – and their parent, Unilever – from bidding on
state contracts. There are 28 other states with similar laws
impacting their pension funds. There is little question that
Texas and Florida would use these laws for political purposes,
but then again, with such an obvious and anticipatable
reaction, why would you risk it?

Milton Friedman’s doctrine that, “The social responsibility of
business is to increase its profits” may be increasingly
outdated but so is its inverse. The purpose of corporate
social responsibility is not to administer self-inflicted
wounds.

Do you have internal buy in?
After Unilever CEO Alan Jope released the parent company’s own
statement that said Unilever “remains fully committed to our
business in Israel,” Ben & Jerry’s Board Chair Anuradha Mittal
(Ben & Jerry’s has a separate board) publicly called the
Unilever statement “deceit” and added “I can’t stop thinking
that this is what happens when you have a board with all women
and people of color who have been pushing to do the right
thing.”

Ouch.

Ben & Jerry’s has been grappling with the West Bank issue   for
nearly a dozen years. They didn’t have time to game this    out
with Unilever? Especially an action which now exposes       the
parent company to legal action and consumer discontent in   the
U.S. and Israel?

What’s the brand risk?
Ben & Jerry’s has and deserves its remarkable position as one
of the most socially conscious brands in the world. Most
people still think of them as “Ben & Jerry’s,” not “Ben &
Jerry’s, a high fat, high sugar, subsidiary of Unilever.”
Unilever is a $60 billion company with over 400 brands – a
polar opposite of the Vermont hippy brand the company has so
carefully polished for decades. Why pick a public fight that
risks changing this hard-earned perception?

How will the market respond?
This isn’t a fair judge as the market is fickle and ground
lost can quickly be regained. It is also often used as an
excuse not to be courageous. But Unilever’s stock is down over
four points since the announcement and while much of it can be
attributed to rising costs emerging from Covid-19, it raises
questions about how much the Ben & Jerry’s board was thinking
about the parent company.

The crossroads of capitalism, democracy and theology are
thorny ones and there will be many more mistakes before we
settle on the floor and ceiling of conscious capitalism.
Unfortunately, neither Ben & Jerry’s decision nor the apparent
way they went about it will provide much useful guidance
except for what not to do.

On the Ben & Jerry’s website they end their West Bank
statement with the following line: “We will share an update on
this as soon as we’re ready.”

We’re ready.

Richard Levick

Job Descriptions: 6 Things To
Watch Out For

Marie Raperto, The Hiring Hub

Job descriptions can give you great information. They can
also point out ‘red flags’ about a job. You should have a
clear sense of the job responsibilities, the qualifications
needed and the experience necessary. If you are given a job
description, take the time to delve into it and look for these
points:

   1. Conflicting Information. It could just be a badly
      written description or it can be covering up issues the
      company is facing. Are they looking for a person to do

one job or multiple ones?
   2.   Titles.   Sometimes you will see double titles. If a
        position has dual responsibilities, make sure they are
        compatible with your background.
   3.   Environment. Watch out for too many buzzwords like
        ‘competitive,’ ‘high pressure,’ and ‘above industry
        commissions.’ If you want this type of environment,
        great. If you are looking for work-life balance in a new
        position, this may not be the right one for you.
   4.   Vagueness. You should get a good idea of what the role
        involves and how your background would fit. There may be
        times when an employer will not have a description but
        will craft one to fit your experience/their needs. Just
        make sure you see it before you accept an offer.
   5.   Career Path. While a job description will not
        necessarily show you the next steps for you career,
        watch the reporting structure and team exposure. Make
        sure to ask about promotion possibilities during your
        interview.
   6. Catch Phrases. Avoid positions that have a wide-range of
      earning potential possibilities, or that suggest you
        work for free. Scams are plentiful in the recruitment
        world.

Read, re-read and question your way!

The Stevens Group PR Masters
Podcast   Acquispectives   –

Sheryl Battles

                         Sheryl Battles, Vice
                         President,        Global
                         Diversity, Inclusion and
                         Engagement, Pitney Bowes
                         Inc.

“The challenge and the opportunity [with diversity and
inclusion] is to continue to stay focused on being
intentionally inclusive. All people want to be included. All
people want to feel like they belong, that they are valued,
that their voice will be heard, that they will have an
opportunity to do meaningful work and have an opportunity to
grow and contribute to the company success. ”

Listen to the Podcast

5 Tech Improvements that Can
Enhance Your Business

Regina Thomas

Small businesses don’t only help a neighborhood or town. They
are the crux of the U.S. economy. In fact, they represent
99.9% of our revenue. In other words, small businesses are
critically important.

Your company is included in this statistic. That’s why your
infrastructure must be ready to take on day-to-day tasks.
Additionally, it should have enough versatility to expand as
your business reaches its bursting points.

This is especially true with your technology. Without the
proper hardware, software, and security, you’ll be stuck in
neutral. So, to help you out, here are 5 tech improvements
that can enhance your business.

1. A Risk Management Audit
While not a physical piece of technology, a risk management
audit definitely enhances your business. Particularly around

its security. Regular risk management audits minimize the
potential of a cyberattack while maintaining steady
productivity.

It’s best to put together a risk management team. Have them
review your technology infrastructure for potential gaps.
Then, discuss the tech options needed to close them. Keep
implementing them until you find the right ones.

2. Warehouse Management Software
Supply chain management is a regular issue within companies of
any size. Either they don’t have enough or too much inventory.
If it’s the former, they sometimes lack the items needed to
produce more items. A tech improvement that enhances your
business and reduces this problem is Warehouse Management
Software (WMS).

Products like Softeon Warehouse Management 3PL, among others,
are meant to automate this process. Some of the functions
included in these packages handle administration for employees
and inventory. Billing and transportation scheduling are also
modules available in a WMS.

The best thing about this software is the information is seen
via multiple departments. Therefore, miscommunication is
greatly reduced.

3.   Internet   of   Things                             for
Manufacturing Machines
The Internet of Things (IoT) refers to devices with
microcontrollers that connect to the outside world. In turn,
they report operational activity or potential issues. A tech
improvement for your business needs to be the implementation
of IoT for your manufacturing machines.

This is critical if your company shifted to an eCommerce model
during the 2020 pandemic. With less staff available on the
manufacturing floor, IoT technology helps monitor these
machines. It alerts the right personnel to potential
difficulties. Successively, problems are quickly addressed
with a minimum of downtime.

4.   Institute                  Cloud           Storage
Solutions
Company-owned or rented servers are past technology. They’re
no longer worth the return on investment. This is especially
true when it comes to storage. It cost much more to expand the
capacity on these servers. Instead, consider cloud storage
solutions.

There are several advantages to this tech improvement. First,
it costs far less to obtain the required storage capacities.
Second, Cloud servers have added security mechanisms to reduce
the risk of cyber extortion. Third, you can work with a Cloud
storage company to grow capacity as your business expands.

5. CRM and ERP
There are two types of applications your company needs to move
far ahead of the competition. One of these is a Customer
Relationship Management (CRM) package. The other is for
Enterprise Resource Planning (ERP).

The former package has an external focus. In other words, it
caters to your customers. It records the flow of interactions
from initial contact to purchase and potential issues
afterward. Many CRM packages come with a module that allows
clients to open trouble tickets for additional investigation.

An ERP program is for internal operations. It integrates the
main processes of your business. This includes accounting,

payroll, and inventory management. Much of this is recorded in
real-time and delivered to multiple departments.

The reason both of these improvements are needed is to
consolidate information. Minus a CRM and ERP, data is lost,
communications falter, and disagreements occur with clients or
between departments. With the right modules, CRM and ERP
programs display the same data to everyone. As a result,
people in different segments of the business gain a complete
understanding of the situation.

The 5 tech improvements above are a small sample of items that
can enhance your business. Needless to say, implementation of
them all at once won’t help you. If anything, it’ll cause more
stress among your managers and employees. Thus, take your time
to add them to your company. With the proper use and training,
you’ll see immense results.

Cleveland’s Baseball Team
Will Replace ‘Indians’ With
‘Guardians’

Tom Madden,   Founder & CEO, TransMedia Group

After being called the Cleveland Indians for 100 years, the
team will soon drop its controversial “Indians” nickname.

Was it really insensitive to call themselves Indians? Was it
that hurtful to our native Americans for a baseball team to
have that moniker? I guess so. But could the hurt and insult
it apparently caused have been dealt with differently?

As a crisis manager, I probably would have advised them to
scalp, excuse me, scrap the name if it was so offensive to
many native Americans. Yet now I’m wondering if it could have
been name-handled differently.

What if the Cleveland Indians went out of their way to benefit
native Americans? Salute them. Cheer them. Honor them!

What if the club and their fans donated sizable amounts to
improve their health, education and living conditions?

Are not Indians noble and their tribes deserving recognition
and honor?      Why is the connection with sports so
dishonorable? Could not their honorable chiefs have thrown
out first pitches?

I would have gone to my friend, actor, writer, performer J
Reuben Silverbird, who is of Navaho and Apache descent. I
would have asked his advice how they could have made that name
palatable and a win-win for all and thereby preserve a piece
of sports history.

Once I helped Silverbird name a restaurant he opened in
Manhattan, one of the first to serve native American food. I
suggested he call it “Silverbird,” which he did and I remember
the staff beating tom-toms at the tables and serving delicious
rattlesnake.

Cleveland continues to play as the Indians this season as it
worked on finding a new name for the franchise. After months
of deliberation, Cleveland’s Major League Baseball team
declared its new name will be the Guardians. The change will
take effect after the current season.

The team decided last year that it would shift away from
Indians, the name it had used since 1915, because it is
considered offensive to many Native Americans and others who
are opposed to the use of Native nicknames and mascots for
sports teams.

Thus, they followed the Washington Football Team, which
dropped the name “Redskins” last year. The club engaged in an
extensive outreach program with some 40,000 fans to find the
new name and conducted interviews with community members and
team staff.

The name has some resonance with Ohio residents who regularly
cross the Cuyahoga River on the Hope Memorial Bridge. Two
massive stone sculptures on the pan are known as the Guardians
of Traffic and are said to be symbols of progress.

Well, hello Guardians.   Goodbye Indians.   Frankly, I’m sorry
to see you go.

About the Author: Besides an inveterate blogger, Tom Madden is
an author of countless published articles and five books,
including his latest, WORDSHINE MAN, available this summer on
Amazon.   He is the founder and CEO of TransMedia Group, an
award-winning public relations firm serving clients worldwide
since 1981 and has conducted remarkably successful media
campaigns and crisis management      for    America’s   largest
companies and organizations.

Breaking Ahead of the Pack in

Local Searches (INFOGRAPHIC)
Brian Wallace, Founder & President, NowSourcing

The coronavirus pandemic changed the way people do business in
dramatic, potentially irreversible ways. While many of these
changes were harmful, some came with distinct benefits. For
example, 57% of consumers purchased from a local business for
the first time during the pandemic. They chose the businesses
they did based on who offered the best pandemic-friendly
services, such as curbside pickup.    How did customers
determine who had these services?    They used Google’s local
search.

How does Google’s Local Pack operate? Local search results
are displayed above organic search results. They are visual
in nature, including map location, star ratings, and more.
Perhaps most importantly, these search results are linked to
Google My Business (GMB) listings. GMB listing factors are
the most important factor in determining local search rankings
for businesses, followed by backlinks and reviews.

For a business to optimize their GMB listing, they need to
follow three easy steps. The first is the simplest: claim the
business’s profile. The second is to fill out every section
on the profile. This includes the business’s name, address,
phone number, website, hours of operation, category, and
more. The final step is to keep the listing updated. Ways to
complete this step are to create weekly posts, respond to
customer reviews, or answer public questions.

Single location businesses can focus on optimizing their GMB
listing and link to their website homepage, but multi location
businesses should invest in local landing pages to gain an
edge in local searches.   A local landing page (LLP) is a
standalone web page dedicated to a specific location of a
larger business.   This allows the business to link each

landing page to a separate listing on GMB. Crafting an LLP is
like crafting any other effective website: its headline should
be clear, concise, and make effective use of keywords. Its
body should include the most important information in the
first 2 screenfulls, where customers spend the most time.
Useful specifically for local searches is hyperlocal content,
location photos, a directions button, and location specific
social media profiles.

In addition, local businesses should work to make their web
pages mobile friendly.    84% of local searches are made on
mobile devices.    If the website isn’t mobile friendly,
customers won’t want to buy from the business. Features like
click-to-call phone numbers, floating call to action buttons,
and mobile-friendly coupons are all beneficial.   Stay ahead of
the pack with a sleek LLP.

About the Author: Brian Wallace is
                         the   Founder     and   President
                         of NowSourcing, an industry leading
                         infographic    design   agency   in
                         Louisville, KY and Cincinnati, OH
                         which works with companies ranging
                         from     startups     to   Fortune
                         500s.   Brian runs   #LinkedInLocal
                        events, hosts the Next Action
Podcast, and has been named a Google Small Business Adviser
for 2016-present. Follow Brian Wallace on LinkedIn as well
as Twitter.

Resume           Writing:              Stuck         For
Verbs?

Marie Raperto, The Hiring Hub

Resume writing is a hard job. Deciding what to include, what

buzzwords to use, what length it should be can be intimidating
at times. Perhaps the most annoying is not duplicating verbs.
Thanks to Career Cloud, here are some substitutions you can
make.

Instead of ACHIEVED: Accelerated, Accomplished,        Advanced,
Amplified, Attained, Boosted, Completed, Created,     Delivered,
Demonstrated, Earned, Enacted, Enhanced, Expanded,    Expedited,
Generated, Improved, Lifted, Managed, Maximized,       Outpaced,
Produced, Reached, Stimulated, Surpassed.

Instead of ASSISTED: Aided, Advanced, Boosted, Counseled,
Coached, Cooperated, Collaborated, Facilitated, Promoted,
Reinforced, Supported.

Instead of COMMUNICATED: Advocated, Authored, Clarified,
Composed, Consulted, Conveyed, Corresponded, Defined,
Explained, Fielded, Illustrated, Informed, Interacted,
Mediated,    Moderated,   Negotiated,   Networked,    Promoted,
Persuaded.

Instead of CREATED: Altered, Built, Crafted, Designed,
Devised, Drafted, Envisioned, Established, Fashioned,
Formulated, Initiated, Invented,        Launched,    Overhauled,
Piloted, Pioneered, Rebuilt.

Instead of DECREASED: Condensed, Conserved, Consolidated,
Deducted, Eased, Lessened, Reduced.

Instead of EXPERIENCED: Accomplished, Capable, Competent,
Qualified, Skilled, Cultivated.

Instead of IMPROVED: Boosted, Converted, Customized,
Influenced, Integrated, Merged, Redesigned, Overhauled,
Remodeled, Reorganized, Restructured, Revitalized, Saved,
Streamlined, Strengthened, Transformed, Updated.

Instead of INCREASED: Advanced, Capitalized, Delivered,
Enhanced, Expanded, Furthered, Generated, Maximized.

Instead of LED: Directed, Enacted, Executed, Guided, Impacted,
Influenced, Initialized, Orchestrated, Oversee, Spearheaded.

Instead of MANAGED: Aligned, Coordinated, Cultivated,
Directed, Enabled, Facilitated, Fostered, Guided, Motivated,
Piloted, Supervised, Trained.

Instead of Worked On: Arranged, Compiled, Composed,
Constructed, Crafted, Created, Developed, Fashioned, Forged,
Formulated, Operated, Organized, Prepared, Set-up, Undertook.

Happy updating!

Virtual Book Launch: Melvin
Mencher’s Memoir

Free Virtual Event, Thursday, July
29th @ 6:30 PM ET

For Journalists and Storytellers

REGISTER

Please join Mel, the Mencher family and his former students
for the virtual launch of A MEMOIR: MELVIN MENCHER | From
Coast to Coast and Stops in Between.

Rex Smith, ‘80, chair, Columbia Journalism School Alumni
Board, will serve as emcee of the virtual event. He will
interview Mel about his life and career—from his Depression-
era childhood in New York City to college in New Mexico;
meeting his future wife, Helen Chamberlain, at the University
of Colorado; and work as a journalist that led to a Nieman
Fellowship at Harvard and a tenured professorship at Columbia
University’s Graduate School of Journalism.

Mel Mencher is the author of News Reporting and Writing. More
than a quarter of a million students at over 350 colleges and
universities have learned the craft and ethics of journalism
from twelve editions of NRW.<

Along the way, the Mencher family drove to Costa Rica, lived
in a small cabin with an outhouse in Northern Ontario, and
traveled the world as birdwatchers.

We invite you to share your own tribute to Mel. On the
registration form, there is space to add your thoughts. We
will pass it on to him during the virtual Book Launch.<

Hope you can join us on July 29.

Click   here    for   more    information         on      Mel’s
memoir: http://melvinmenchermemoir.com/

Hosts: Sree Sreenivasan, Rex Smith, Mary Ann Giordano, Karen
Rothmyer, Renée Edelman and Mel’s family: Tom, Marianne and
Nick Mencher

REGISTER

OP-ED: The Covid-19 Olympics:
Another Shameful Decision By
The IOC

                                    Arthur Solomon

After more than a year of warnings from medical scientists
that the Summer Olympic games in Tokyo has the potential of
making the Covid-19 pandemic worse, after more than a year of
protests by Japanese citizens that holding the Olympics
endangered their population and after a year’s delay Tokyo
2020 officially commenced on July 23, 2021, despite the city
being under its fourth state of emergency in its effort to
stop the spread of the coronavirus exceeding 1000 cases a day.

As an old Olympic hand, I have been involved on the sponsor
side as well as organizing committees. I have also been an
advisor to the highest levels of several country’s Olympic
hierarchies, and/or government officials involved in the
Olympics, as well as being a media trouble shooter during the
games at the Seoul Olympics in 1988, where I was the key
person managing media relations at the Main Press Center. I
also played a major role in the 1984 L.A. games, as well as
being involved in other Olympic games. In addition, I have
also lectured on media relations at an IOC media conference.

I believe that the Olympics is the most important of all
sports events because it brings together athletes from around
the world and also introduces televisions audiences to
different cultures.

Saying   that,   the   International   Olympic   Committee,   the
organization that decides which city will host their games, is
certainly not above reproach. In fact, the IOC deserves
criticism for insisting that the Tokyo games should go on
despite multiple warnings from health officials for more than
a year that the games can be a major Covid spreader. The IOC
paid no attention to Japanese health and government officials
and citizens who asked that the games be canceled or delayed
for another year. That the IOC refused to do so is not a
surprise. It has a long history of insisting that its games
are more important than current events.

The problem with the IOC, as I see it, is not with its games,
which celebrate great athletic performances, but with its
ignoring reality by insisting that the Olympics can bring
people and countries together, a fantasy that only members of
the IOC might believe. And I stress the word “might.” (More
realistic is the reality that IOC needs money from televisions
rights and sponsors to survive.)

A positive aspect of an Olympics is that it provides an
opportunity for great athletes in niche sports to receive the

sporting world spotlight that they would not have received if
not for the games. But there are too many negative facets of
the IOC’s decisions that override those athletes’ feats.

In addition to the controversy regarding holding the Olympics
under the cloud of Covid-19, there have been many other edicts
by the IOC that deserve condemnation, above all awarding its
games to totalitarian countries that use them as public
relations vehicles.

The next time a totalitarian country hosts an Olympics will be
early next year, after the conclusion on August 8 of the Tokyo
games, when the world’s athletes, or at least some of them,
convene in Beijing on February 4, 2022.      Sadly, the Asian
totalitarian country is not the only of its ilk to “welcome
the world.” Previous dictatorial countries that were awarded
the IOC propaganda vehicle were Germany, summer and winter
games in 1936; Russia in 1980 and 2014; Yugoslavia in 1984;
China in 2008 and the upcoming 2022 games in Beijing.

Surely an athletic event that celebrates great athletic
achievements should also celebrate the rights and freedom of
citizens before awarding its games to a country.

On July 21, the IOC awarded its 2032 games to Brisbane,
Australia. But it would take the combined efforts of American
television networks and sports marketers to prevent the IOC
from again awarding its future games to dictatorial-run
countries. And that’s unlikely to happen.

The awarding of the Olympics to a city in a democratically-run
country is the good news. The bad news is that the Tokyo games
have now commenced despite the upsurge of Covid-19 infections,
warnings from medical scientists that the games can help
spread the disease and the protests against holding them by
Japanese medical officials and the public, which according to
polls are overwhelmingly against the games.

More than 80% of Japanese citizens wanted the games cancelled

or postponed, according to a poll by the Asahi Shimbun
newspaper, which also called for the event to be cancelled,
even though it is an official partner of the games. Another
poll by NHK, the Japanese public broadcaster, as reported by
the Wall Street Journal on July 14, said that more than two-
thirds of those polled were concerned about the spread of
Covid-19 variants, and only 22 percent of people in Tokyo said
they expected to enjoy the games. Even in the United States
only 52 percent of those polled believed that the games should
happen, according to a New York Times story on July 18.

Now that the games have commenced sponsors are worried about
not getting the positive exposure they bargained for when they
signed on, and television networks are concerned that because
of Covid-19 they might not get the audience they hoped for
because their broadcasts will not have the excitement
generated by large crowds cheering on the athletes.

While the IOC seems unconcerned by the lack of public support
in Japan for the games, sponsors are not. Despite being a top
tier sponsor, Toyota will not air any Olympic-related TV
advertisements in Japan because of health officials and
citizens’ concerns.

Not having a crystal ball, I can’t predict how many medals
each country will win during the competition. But I can be
prescient about one Olympic aspect: The protests against the
Tokyo games will pale in comparison to those regarding the
2022 Winter Olympics, officially known as the XXIV Olympic
Winter Games, in Beijing, China. (The protests by U.S.
senators, representatives and human rights organizations began
months ago.)

While the IOC is hoping that athletes will live up to its
motto – Faster – Higher – Stronger, medical scientists around
the world are concerned about the inability to control the
coronavirus and the death toll from Covid-19, as of July 23,
the day before this column was written, was 4,143,105, John

Hopkins reported. The Japan Times reported that Tokyo had
“1,359 new COVID-19 cases on Friday as the Olympic Games were
set to kick off with the opening ceremony.”

But the IOC and Japanese government weren’t alone in receiving
negative press coverage for allowing the games to proceed. A
day before the official opening of the games, two Tokyo 2020
Olympic officials were fired or resigned: The creative
director of the Opening Ceremonies was dismissed for
participating in a skit making fun of the Holocaust; earlier
in the week, the musical director of the Opening Ceremonies
resigned after a article first reported years ago resurfaced
saying that he had confessed to bullying and abusing disabled
classmates.

If Tokyo 2020 ends up as the Covid spreader medical scientists
fear, regardless of the athletes’ feats the Tokyo Summer
Olympics will forever be known as The Covid Olympics, just as
the 1936 Olympics in Germany are still derided as the Nazi
Olympics.

Perhaps     those   Olympians   who   were   unable   to   have   the
opportunity to win a medal because of Covid-19 should be given
a memento of their experience by the IOC acknowledging that
they were in the Olympics. My suggestion: A face mask would be
a suitable souvenir.

                         About the Author: Arthur Solomon, a
                         former journalist, was a senior
                         VP/senior counselor at Burson-
                         Marsteller, and was responsible for
                         restructuring, managing and playing
                         key roles in some of the most
                         significant       national       and
                         international sports and non-sports
programs. He also traveled internationally as a media adviser