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issue 4 • 2018
www.adb-dutchcham.sg
magazine
event
SG & NL
Joint Startup
Force!
... page 02
dutch embassy singapore
The Netherlands visited by Hidden Gems: Kranji
Singapore’s President ... page 18
… page 12
Making the purest water drinkable since 1873
Vice-President’s Message
Strengthening our
local networks
Allow me to introduce myself: my name is Marleen Board Members
Dieleman and during the last Annual General Meeting
I was elected as Vice President. I am not exactly new,
having lived and worked in Singapore for 11 years,
including a prior stint as ADB board member.
Marleen Dieleman
My day-job is associate professor of strategy and family Ad Ketelaars Paul Bloemendal
President Vice-President & Board
business at NUS Business School. My research focuses on large Asian CEO at Spinta Pte Ltd Member • Sponsorship
Managing Director at
family business groups, primarily from Indonesia, Singapore and Malaysia, PRETB Pte Ltd
and I occasionally serve as a consultant for “crazy rich Asians” on family
governance.
(Re-)joining the board is exciting. Our ambitions for ADB DutchCham are
growing and offer an opportunity to take up a challenge I am passionate Aleid de Savornin Mark van Rooijen
Lohman Honorary Treasurer
about: connecting the Dutch business community not only with one another Honorary Secretary CFO South East Asia
Senior Counsel at at Randstad
but also with professionals and businesses in and around Singapore. Ferrero Asia Pacific
As a long-time resident, I witnessed Singapore’s business landscape changing
rapidly. Thanks to a forward-looking government we now see lots of new
investments by fast-growing e-commerce and technology companies like
Alibaba, who create new local business networks and value chains in Asia. ghislaine nadaud Tom Smeenk
Board Member • Professional Board Member • Coordination
events • Chairman Sustainable Industry Committees
Business Committee Business Development
There is also an unprecedented wave of local start-ups trying to scale in the Head of Sustainability Asia Manager LNG Asia
region, some of which will become tomorrow’s unicorns. Singapore offers Pacific at ABN AMRO Bank at Vopak
a very favourable climate for wealthy business families from the region,
so there is no shortage of capital, regional insights, and management
expertise to expand.
DanIël Heerkens Wouter Muis
This mix of trends provides growth opportunities for our members, Board Member • Marketing Board Member • Social events
& Communications Founder at Bundies &
especially if we can strengthen our Asian business networks. To tap into Digital Marketing Strategy Bamboo Branding
Director at 2Stallions
this, we hope to welcome more local professionals and companies to our
activities. Our Start up & SME committee recently signed an MOU with
SGInnovate, which is another positive step in this direction. You can read
more on this collaboration in this magazine.
Hajo Provo-Kluit Maarten van Wel
As we approach the end of the year, I’d like to take the opportunity to thank Observer Executive Director
Deputy Ambassador at the
our members, sponsors, board/committee members, contributors, partners, Embassy of the Kingdom of
the Netherlands
and our hard-working executive team for making ADB DutchCham such a
vibrant platform.
Our member activities range from small to large, from business to social,
and from formal to informal. We trust you will find the right opportunity
Marielou van Paridon Charissa Riemeijer
to connect. Feel free to approach me or a fellow board member to share Business & Committee Business & Committee
Manager Manager
your views on how ADB-DutchCham can add even more value to its
members in 2019.
On behalf of the board, I wish you a wonderful holiday season ahead.
Saskia Kops
Your Vice-President, Admin Officer
... Marleen Dieleman ...
1
ADB-DutchCham EVENTS
Contents
1 Vice-President’s Message
2 Singapore and Netherlands, a
Joint Deep Tech Startup Force?
Singapore and
4 Tiger Brewery Tour Netherlands, a
6 The best gift you can give to
Lombok, is to come and visit! Joint Deep Tech
8
11
Dinner & Dance NCA Lucky Draw
From the Dutch Embassy:
Startup Force?
Blockchain Innovation mission
to Singapore
12 State visit by the President On Monday 12 November 2018, as part of
of Singapore
the Fintech Festival, SGInnovate and ADB-
16 Transforming Healthcare to DutchCham, with support of the Netherlands
value-based care
Embassy in Singapore, co-organised an event
18 Hidden Gems: Kranji titled “Singapore and Netherlands: A Joint
20 1st Digital Event: Navigating Deep Tech Startup Force?”.
Chinese Digital Ecosystems
21 Visit to Heerema’s next
... Photos by SGInnovate ...
generation semi-submersible
crane vessel: Sleipnir
22 Why your waistline matters
24 Brand Storytelling in a Nutshell
26 New Year’s Dive 2019
27 ADB-DutchCham News –
Announcements, member info
and more
Joint Forces! The event targeted people interested or active in deep-tech
beyond fintech, and mainly focused on startups in Singapore
and the Netherlands who are active in the blockchain space.
We couldn’t wish for a better partner than SGInnovate; a
government-back firm that invests in, builds and scales deep
tech startups with a main goal of enabling the entrepreneurial
potential of ambitious people who believe they can build a
deep-tech focused start-up from Singapore.
With a turnout of more than 100 people, the SGInnovate’s space
at 32 Carpenter Street was pretty packed. The Dutch were well
represented, both on stage as well as in the crowd. Steve Leonard,
the Founding CEO of SGInnovate, was the host and moderator.
After opening the event, Steve invited our ambassador, Margriet
Vonno, on stage. She warmly welcomed everyone, paying
Cover photo: Shutterstock.com particular attention to the more than 30 participants of the
2
By Emma Fabius
Looking for a new
challenge in Singapore!
By Hareld van den Brink
Co-founder, Director at Baeld
& Co-Director Asia Metabolic
By Robbert-John Sjollema
Consultant at IndaHash, Mentor at
Techstars, Co-Chair of the Startup &
SME Academy, Owner of Continae
two incoming missions from the Netherlands, focusing on hope the event inspired new ideas and created interesting
blockchain start-ups and ‘scale-ups’. Margriet is a great new connections.
supporter of tech business. She shared that she has seen the
fintech and deep-tech business develop beyond the hype Partnership
during the time she has been in Singapore. Her view is that This was the first time SGInnovate and ADB-DutchCham
now is the time to seize the opportunity to turn it into great organised an event together. While organising this event,
businesses. And that is exactly what the panellists that Steve both parties saw potential in partnering more often and
then invited on stage were about. He welcomed on stage decided to develop a somewhat more formal partnership.
Nils Beers, director of StartupDelta, Marcel Makken, co- On the night of the event, Steve Leonard and Ad Ketelaars,
founder and CCO of Unchain, Tuhina Singh, founder and the president of ADB-DutchCham, signed a partnership
CEO of Propine Capital, and Gaurang Torvekar, co-founder agreement. The agreement covers various topics; first, the
and CEO of Indorse. After introductions, Steve asked them organisation of several joint events per year, both open
about the deep-tech startup ecosystems in Singapore and events for rather large groups, as well as smaller more
the Netherlands, explored differences between them, and targeted closed-door events. Second, knowledge and
wondered about opportunities for collaboration between community building activities like workshops and bilateral
startups in Singapore and the Netherlands. The panellists delegation exchanges. Third, talent development particularly
shared their personal views and business experiences. Clearly focused on internship exchanges between Singapore and
there is room for collaboration, mostly around funding and the Netherlands. Lastly, the sharing of insights and contacts
finding people with the right knowledge and skills. When related to deep-tech investment opportunities in Singapore
asked about the future of blockchain, the panellist all found and the Netherlands. The partnership will be managed by the
it hard to predict how things would develop, but easy to Startup & SME committee and the executive team of ADB-
state the long-term potential of blockchain technology DutchCham, with support from the economic team of the
and to express their commitment to making the most of it. Netherlands Embassy.
Participants got to ask questions to the panel during the
panel session. Afterwards there was time to have a drink and We see the partnership as a great opportunity and look
some food, and to mingle and meet new people. We sincerely forward to making it a success.•
3
ADB-DutchCham EVENTS
Tiger Brewery Tour
... Photos by ADB-DutchCham ...
By Ruud Kreuk
Business Development Director
Smart Factory / IIoT Solutions
In September, ADB-DutchCham,
together with Dutch Drinks
Singapore, organised a visit to the
Tiger Brewery in Singapore. The
event started as a guided tour and
step-by-step explanation of the
process starting from selection
of the ingredients, the actual
brewing process and the discrete
manufacturing steps like bottling and
packaging of the different brands
that Tiger Brewery has to offer.
The tour made us all thirsty, so we headed for the in-house
Tiger Bar to do some actual tasting of the different brands. More to come in 2019
A big thank you to Tiger Brewery for their hospitality and But 2019 has more to offer you! Beside the Dutch
to ADB-DutchCham for organising the event and transport Drinks monthly social events, we also have special
back home! events such as the New Year’s Dive in January, King’s
Night Party in April, the Dutch Drinks Beach Volleyball
For 2018, Dutch Drinks Singapore will continue with the tournament and, last but not least, a BIG surprise for
social events at the premium location, AURA Sky Lounge, the Formula 1 weekend! So, you’d better stay tuned via
on Friday 23 November and with Christmas Drinks at our Facebook page: Dutch Drinks Singapore!
Mogambo on Saturday 15 December. •
4
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Caring for You
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community for over 19 years. With 4 welcoming
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standard of healthcare in a compassionate
and familiar environment.
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MB ChB (Leeds, UK),
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Based at Camden Clinic
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@IMCSG @international_medical_clinic 5
TraVel
The best gift you can give to Lombok, is to
come and visit!
... Opening photo by Shutterstock, other photos by Rinske Bloemendal ...
By Rinske Bloemendal
Admissions Officer at
Hollandse School
The news about the earthquakes hit close to home for a lot
On Sunday 29 July 2018, a 6.4-magnitude
of people here in Singapore, and also for us personally as we
earthquake struck just off the coast of
had just left Bali the day of the big quake. We discussed it at
Lombok, an island just 40 kilometer east home and considered helping out in some way or another.
of Bali in Indonesia, also known as “the
unspoiled Bali”. This was followed by a We learned about one place that got hit particularly bad
7-magnitude earthquake on 5 August, two and needed support where they could with the utmost
further quakes on 19 August, and more urgency. This is the Dutch founder lead orphanage, Peduli
Anak foundation (https://www.pedulianak.org/), in Lingsar
than 700 aftershocks. The devastation was
on the west coast of Lombok. The foundation saves local
enormous, almost 500 people died and
children from poverty, exploitation and violence by giving
villages were turned into rubble. them a home, a meal and schooling. Almost 100 children
live there, while many more come during the day for their
As Lombok is not as famous and popular as Bali, the global educational needs.
coverage in the news of the disaster quickly faded away, but
tourists remembered the people trying to flee the Gili Islands During the 5th of August earthquake, all their homes,
and decided to go to alternative destinations. Lombok is classrooms, dormitories and kitchen had been completely
for a very large part dependent on diving tourism or people destroyed. Fortunately, all the children were unharmed as
climbing Mount Rinjani, so the long-term effects include during the quake they were attending their evening prayers
even more than just the destruction of the earthquakes. in a better constructed room that was not damaged at all.
6
The Hollandse Club organized a charity dinner on the
7th of September to raise funds and awareness for the
foundation. The foundation’s founder, Chaim Fetter,
and his wife, Martina Natratilova, visited and shared
a heartbreaking presentation on the effects to the
orphanage, the schools and the incredible work that
they had been doing since 2005.
Everybody present generously helped out to get the
foundation back on their feet, but money was not all
that they needed. As the children were living in make
shift-tents, they needed tarps, medicine, clothes, toys
and other things and these had to be there before the
Monsoon season was due to start at the end of October.
Fortunately, at the lucky draw during the ADB-
DutchCham King’s Night 2018 celebrations, we were the
lucky ones to win a stay at the Members Benefits partner
Qunci Villas also on Lombok. We booked a four-night
stay for the October break and looked for ways to help
out where we could. We never thought about cancelling
and ended up flying to Lombok for a holiday carrying
150 kilogram in emergency goods supported by some of
other ADB-DutchCham members.
We had a great time at the hotel that is located in
Sengigi, a beautiful resort style hotel on the beach.
The Italian chef makes sure breakfast, lunch and dinner
are fantastic, and the attentive staff make sure you are
pampered all the time. Nothing beats the sunset, at the
pool with a cocktail in hand.
We also spent time at the orphanage to see the
reconstruction in person and hand over the goods for
the children. The driver we hired had been without a job
for two full months, as were some of the other people we
met during our stay.
The combination of a fun event (Kingsday) with a
fundraiser and supportive members and the support
from our Member’s Benefits partner, Qunci Villa’s,
gave us the chance to give back. For you, we can only
recommend that you do the same by visiting Lomok,
because it sure is an amazing place to visit and they
could use your support!
The Peduli Anak Foundation still needs all your support,
so donate generously via https://www.pedulianak.org/ •
7
ADB-DutchCham EVENTS
Dinner & Dance NCA Lucky Draw
By Antoinette van den berg
President NCA
... Photos by Ian (yougotshotbyme) ...
A big thanks to all the guests for supporting
the NCA by generously buying tickets for the
Lucky Draw. All together you managed to raise
the amazing amount of SGD3830! With this
amount the organization Breadline can support
an entire family for a year – and HOME is
able to organise skills development classes,
provide counselling and therapy programs
for domestic workers. Of course, we could not
have organized the Lucky Draw without our
sponsors KLM, Philips, Champions Golf and
Mom in Balance.
And even if you did not pick up a Lucky Draw
ticket, we hope that we were able to draw your
attention to the less privileged people here in
Singapore. If you want to know more about
what we are doing, please visit our website
www.nca.org.sg. •
89
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Bitterballen - $1.50+ per piece IT’S TIME TO
Available from 01 December | Order by phone or email; self-collection
Jaxs Bistro & Pizzeria | The Hollandse Club
CELEBRATE
T 6468 2021 E info@jaxsbistro.com W jaxsbistro.com
10from the dutch embassy
Blockchain Innovation mission to Singapore
... Photo by Dutch Embassy ... By Fay Kodad
Communications & Social Media
at the Embassy of the Kingdom
of the Netherlands in Singapore
Singapore, the innovation hub of Southeast by the Holland Innovation Network of the
Asia, hosted the largest FinTech event in Netherlands Embassy in Singapore.
the world in the second half of November
with 40,000 visitors. A delegation of Dutch The mission brought them to the FinTech
blockchain experts visited Singapore to festival and beyond. The delegation met
explore opportunities and partnerships with up with government agencies Infocomm
Singaporean counterparts. Media Development Authority, Govtech and
SGInnovate. And had in depth discussions using
Blockchain is seen as an important technology cases from organizations in different sectors,
that could help Singapore in becoming a smart such as financial, logistics and healthcare. The
nation. Government is taking a strong lead. network events with Regpac and the Startup &
Various applications are currently being SME academy event of ADB-DutchCham offered
tested, ranging from interbank payments valuable insights into blockchain development in
systems, a platform for academic certificates Asia and doing business in Singapore.
to a trade platform for Singapore customs.
The Netherlands is widely experimenting also. The first feedback from both Singapore and
Business, government and knowledge institutes the Netherlands is very positive. In addition
are running multiple blockchain pilots. to individual leads, the delegation committed
to setting up a multi-year collaboration
The delegation consisted of representatives for blockchain projects with Singaporean
from the Ministry of Justice and Security, counterparts. •
the Ministry of Infrastructure & Water
Management, ICTU, Rabobank, start- For more information, please contact:
up companies Unchain, Ledger Leopard, Natalie Koot, Advisor for Innovation, Technology
Sphereon, Kryha, VMC and research institutes and Science Holland Innovation Network
TNO and Deltares. The mission was organized Email: natalie.koot@minbuza.nl
11w from the dutch embassy
State visit by the President of Singapore
... Photos by Dutch Embassy ... By Fay Kodad
Communications & Social Media
at the Embassy of the Kingdom
of the Netherlands in Singapore
At the invitation of His Majesty the King, the to become ‘smart cities’ with a circular economy.
President of the Republic of Singapore, Her Scientists working at the Amsterdam Institute for
Excellency Madam Halimah Yacob, payed an official Advanced Metropolitan Solutions, Waternet and
state visit to the Netherlands from 21-23 November other organisations joined start-up entrepreneurs in
2018. She was accompanied by her husband, Mr presenting their solutions to these challenges, such
Mohamed Abdullah Alhabshee. This state visit was an as 3D printing using recycled plastic waste, which
affirmation of the close ties between the Netherlands is then turned into street furniture. In addition, the
and Singapore. It has been an excellent opportunity Netherlands and Singapore signed an agreement on
to broaden and deepen bilateral cooperation, cooperation in the areas of water management and
especially in the realm of commerce and innovation. the environment.
Singapore is one of the Netherlands’ major partners
in the Asian region, in which over 1,600 Dutch The visit’s first day ended with a state banquet in the
companies are established. President Halimah was Royal Palace in Amsterdam. King Willem-Alexander
accompanied by Mr Masagos Zulkifli, the Minister emphasized the opportunities to broaden and deepen
for the Environment and Water Resources, and the strong bilateral cooperation between Singapore
by other members of Singapore’s government and and the Netherlands in his speech: ‘The Netherlands
business community. Various ministers from Dutch cherishes its special bond with Singapore, a country
government also attended parts of the programme. that isn’t afraid to embrace the future. A high
standard of living, excellent education, state-of-the-
Wednesday 21 November art infrastructure, technological expertise: all these
His Majesty King Willem-Alexander and Queen things come together in your nation. It makes us
Máxima officially welcomed President Halimah and proud that a Dutchman – Albert Winsemius, who
her husband on Dam Square in Amsterdam. After was a long-term economic adviser to Prime Minister
the inspection of the guard of honour, a reception Lee Kuan Yew – was able to assist Singapore in
took place in the Royal Palace in Amsterdam with becoming the flourishing nation it is today. From
Dutch authorities and the Singaporean dignitaries the moment he set foot in your country, in the early
taking part in the visit. After the reception President 1960s, he was impressed by the resourcefulness and
Halimah laid a wreath at the National Monument on industry of the Singaporeans. As he himself put it:
Dam Square. ‘What happened in Singapore was not a miracle.
It was policy.’ Along with your strong economic
In the afternoon, President Halimah joined position, this provides a foundation on which future
King Willem-Alexander on a visit to Prodock, an generations can build. There’s only one thing more
innovation hub for start-ups which was founded in difficult than becoming successful, and that’s staying
2016 to stimulate and facilitate innovation in the successful. It’s characteristic of your country that you
port of Amsterdam. The capital’s mayor, Femke always think a few steps ahead. In that respect we
Halsema, and the Dutch Minister for Foreign Trade are honored that you have come to us for inspiration.
and Development Cooperation, Sigrid Kaag, briefly Conversely, your visit – and that of the delegation
outlined the challenges that cities face in aspiring travelling with you – inspires us. There is so much
12that we can learn from you, especially in the field of of understanding (MoU) to establish a proof of
technological innovation.’ concept to facilitate cargo clearance and improve
supply chain.
Thursday 22 November
The second day of the state visit began with a visit The visitors moved on to Delft, where they were
by President Halimah and Queen Máxima to the hosted by Deltares, an independent institute for
Greenhouse Horticulture & Flower Bulbs business applied research in the field of water and the
unit in Bleiswijk, a demonstration and research centre subsurface. The Netherlands, Singapore and their
of Wageningen University & Research (WUR). The outlying islands are currently facing challenges posed
programme included a focus on sustainable farming by climate change and rising sea levels. At Deltares,
(including urban farming), innovative horticulture, the President and King Willem-Alexander were
healthy food and food safety. In addition, Nanyang informed of the latest research and developments in
Technological University and WUR signed a new this field.
collaborative agreement.
Finally, President Halimah joined Prime Minister
President Halimah met with the presidents of the Mark Rutte for a government dinner in the Trêves
House of Representatives and Senate. She admired Hall at the Binnenhof, where they discussed the main
the oldest parliament buildings in the world still topics of the state visit: education and innovation,
in use today. As former speaker herself, president social inclusion, circular economy and water.
Halimah was most interested to learn more from
both female speakers on the Dutch side. Friday 23 November
On Friday 23 November President Halimah
President Halimah was also invited to join the visited Brainport Eindhoven, accompanied by the
mayor of Rotterdam, Mr Ahmed Aboutaleb, during Singaporean business delegation. The visit included
lunch on board the vessel ‘De Nieuwe Maze’. During a focus on the Dutch ‘triple helix’ approach, in which
their boat trip, they discussed developments in the business, academia and government develop joint
port of Rotterdam and the strategy of the current products and services.
national programme for the Rotterdam-Zuid area.
This seeks to boost social inclusion in this part of the Saturday 24 November
city by forging links between groups of residents and Finally, on the last day, President Halimah went to
improving the quality of work, housing, security and the Albert Cuypmarkt in Amsterdam to taste several
leisure facilities. President Halimah and King Willem- Dutch delicacies. At the Jan Gotjé Notenkraam, a
Alexander spoke with various entrepreneurs active stall that sells nuts, President Halimah enjoyed the
in the areas of maritime logistics and the circular ‘pindarotjes’. Owner Gitta Gotje said: ‘President
economy at the RDM Campus. RDM Rotterdam is the Halimah was very friendly and waited neatly for her
hotspot for innovation in the port: this is where the turn!’•
manufacturing industry of the future is taking shape.
Do you want to read and see more about the state visit
In Rotterdam Mr Lim Teck Leong, of President Halimah to the Netherlands? Follow the
Deputy Director-General of Netherlands Embassy in Singapore on:
Singapore Customs and Mr Bert • Facebook: https://www.facebook.com/
Wiersema, Deputy General Director DutchEmbassySingapore/
Customs Administration of the • Twitter: NLinSingapore
Netherlands, signed a memorandum • Instagram: NLinSingapore
13fresh ways for SMEs
to boost access to
talent and skills.
With salary budgets tightening time to explore fresh ways to secure access to talent
In Singapore, SMEs are companies that employ fewer than 200
and skills demands changing people and has a turnover of less than SGD100 million. SMEs
fast, securing access to talent account for 99% of all enterprises in Singapore and employ
will remain a tough call for approximately 65% of the workforce1. Smaller SMEs often lose out
organisations of all sizes, to the larger brand names in the competition for talent, as
employees would prefer to build their portfolio with well-known
especially for small and brands as well as have access to more resource and support from
medium-sized enterprises their employer.
(SMEs).
SMEs function with very lean teams and have big goals to fulfil, so
smart people who are highly adaptable and agile become an asset
to the business. The 2017 Employer Brand Research commissioned
by Randstad revealed that 37% of the local workforce prefer to work
for large corporations and only 15% favour SMEs.
With such niche talent needs and a very small pool of candidates to
select from, it is critical for SMEs to have a robust and flexible
human capital strategy that works in their favour.
14
human forward.fresh ways for SMEs to ensure that you have
an advantage in the competition for talent.
1. build your employer brand
As an SME, you will need to promote your products and services to gain
brand awareness and educate your audiences about what you do. The
same goes for your employer brand. Your staff are the best ambassadors
as they can speak about their journey with you, so encourage them to
use their professional and social media networks to share more about
what it’s like working for the company and why others should join. It is
also critical that the viewpoints that your people share are authentic and
objective, as exaggerated or false claims will cause harm to the
employer brand which can be difficult to recover.
2. make the most of digital
If you are a startup or a new SME that have just entered into the
Singapore market, there’s a high possibility that you are already
operating in a technology-driven business, so you would already know
the many benefits of digital engagement.
When your hiring activities are done online instead of face-to-face events
such as job fairs, you can reach out to twice as many potential
candidates. Exciting innovations such as artificial intelligence and
gamification can provide a great and interactive way to identify and
evaluate suitable candidates.
3. keep successful candidates close and people you don’t hire closer
For every person who gets a job with your company, there are bound to
be a number of others who missed out on the opportunity. Don’t just
forget about them and delete them from your database.
It’s important to keep them engaged as they become a pool of future In collaboration with
recruits. As hiring managers, you should interact with these talents with WongPartnership, Randstad
the same amount of care as you would give to someone you hire. Take Singapore’s Workpocket
the time to explain why they did not get the role this time and what they 2018/2019 provides HR
could do to be successful in their future endeavour. professionals and line managers
the latest on HR legal
4. develop from within information and facts ranging
Are you making the most of the people you have? Successful leaders from sourcing to retirement;
and managers of high-performing SMEs are marked by their ability to appraisals to promotions. This
anticipate future talent needs and willingness to work with employees to practical guide provides
develop long-term development plans that are mutually beneficial to companies access to a wealth
both parties. of information to help you make
well-informed decisions and
The local government is keen to support skills development within SMEs navigate complex HR matters
through a range of funding and advice schemes. These programmes quickly and effectively.
offer training and development opportunities to the local workforce
across nearly 20 segments to help professionals, managers, executives discover workpocket today.
and technicians update their skills and adapt to changing job demands. randstad.com.sg/workpocket
5. collaborate and outsource
It is very expensive and difficult for SMEs to hire a team of talent who has
all of the necessary skills and capabilities. This is why it pays to focus
your resources on core competencies and look for experts who can fill in
the skills gaps either through outsourcing or contingent workers. This
external support can take care of routine activities that are essential but
add little value to your business such as bill processing or payroll. Most References: Singapore Economy. Department of
Statistics. Singapore. Available at:
importantly, collaborating with an external party should enable you to
https://www.singstat.gov.sg/~/media/Files/visualising
hire key talent and technology on an on-demand basis, rather than _data/infographics/economy/
having to sustain high fixed costs. singapore-economy20062018.pdf
15ADB-DutchCham EVENTS
Transforming Healthcare to
value-based care
... Photos by Inge Kuipers ...
By Marloes de Wit
Marketing Manager Point-of-Care
Ultrasound Solutions at Philips Electronics
Healthcare has often become too complex,
too fragmented – and too expensive. Many
suggest a transformation of care delivery
– a transition to value-based care to drive
improved patient outcomes at lower cost.
The question is not if we should embrace
On Thursday August 30 2018, the ADBDC Health
Value-Based Healthcare, but how.
Committee organized their Annual Health Breakfast Event,
kindly hosted by Philips Electronics at their APAC Center
in Toa Payoh. Honored by the presence of the Dutch Ambassador,
Ms Margriet Vonno, three key influencers of Value-Based
For this first edition, we set-out an interactive debate on Healthcare in our panel and 80 ADB-DutchCham members
how we can best implement Value-Based Healthcare in and Dutch professionals working in the Health & Tech
Singapore and other Asian countries. The rapidly aging industry in Singapore, this event was set for success.
populations require agile and innovative healthcare systems Throughout the whole event there were great in-depth
to overcome the obstacles and challenges they are currently discussions and fruitful interactions with the panelists
facing, and will be facing even more of in the future. and audience.
16The dynamic conversations were triggered through topic The debate statements that were discussed:
statements to which there were no right or wrong answers. 1. Our current healthcare system provides incentives to
Our panelists, Prof Kenneth Kwek (CEO Singapore General deliver output without impact.
Hospital, Deputy Group CEO SingHealth), Dr Jeremy 2. Regional health care structures help for right-siting and
Lim (Partner Health & Life Sciences Asia Pacific, Oliver distributing patients, but neglect the importance of focus
Wyman) and Mr Fernando Erazo (Head of Healthcare on experience and volumes.
Informatics & Population Health Management APAC, 3. Publicly available insights in outcomes and costs can
Philips) succeeded in sharing their views and opinions guide patients to make an informed decision to choose
based on their experience. private or public healthcare.
4. The GP should be the gatekeeper of the healthcare
Prof Kenneth Kwek strongly emphasized the relation of system.
clinical, operational and financial data in order to generate
value across the entire care continuum. Dr. Jeremy Lim After such a successful first event, the ADBDC Health
stressed the importance of economics and incentives Committee welcomes you to join the second edition of the
for successful implementation and Fernando Erazo Annual Health Breakfast Event in 2019.
drew attention to the complex stakeholder landscape in
healthcare and asked the audience to rethink and align in Beyond the more traditional Dutch focus areas as Maritime
best-interest of the end-customer. and Offshore, the Dutch can be of great value sharing their
successes in Healthcare, with our world class experience
Through the great facilitation of Dirk de Korne, in primary care, integration between home, community,
Deputy Director at KK Hospital, the audience got many and hospital and value-based delivery systems (including
opportunities to be involved in the conversation. patient-reported outcomes and bundled payments) that
are the foundation for learning, academic exchange, and
generating business opportunities. •
17SingaPore
Hidden Gems: Kranji
Escape to untouched wilderness in Singapore
By Alexis van Dam
Senior Account Manager & Digital
Strategist at Convertium Pte Ltd
... Photos by Flickr ...
Do you want to explore the wilderness
and the countryside in the Kranji area in
the north-western part of Singapore? We
all know that Singapore is a garden city
with landscaped parks, artificial super
trees and uninhabited islands. But did
you know there is untouched wilderness
as well? In the series Hidden Gems in
Singapore, you can read about the top
seven things to do in the Kranji area. Kranji Reservoir Park
Kranji Reservoir Park fauna, including more than 170 species of birds, 54 species
This small park is sandwiched between Kranji Reservoir and of butterflies and 33 species of dragonflies. Together
is very popular with fishermen. Be sure to bring your fishing with Sungei Buloh Wetland Reserve, it provides an
gear with your license. This Park offers an unblocked view important habitat in the Kranji area for the conservation
of the Straits of Johor, since the Malaysian shoreline is only of biodiversity, especially marsh birds. With a range of
about a kilometre away. natural habitats such as freshwater marsh, woodland and
grass habitats, Kranji Marshes is a great place for visitors to
The Singapore Turf Club (STC) observe and enjoy nature.
The Turf Club is the only horse racing race course in
Singapore, which is situated next to the Kranji MRT. Its Eat fresh and sleep at a farm at Nyee Phoe Group
history dates back to 1842. The grandstand and track of Nyee Phoe Group is a landscaping and horticulture
the Singapore Sporting Club were built on swampy land, company. At this property, you can spend the night at one
in what is today, Farrer Park. In 1924, the Singapore of its farm villas. Bistro Gardenasia is situated there as
Sporting club was renamed Singapore Turf Club (STC) to well and has a nice outdoor area around a pond. The bistro
reflect its racing activities and was moved to a part of the serves a variety of international favourites and local dishes,
rubber Estate in the Bukit Timah area. At the end of the last including some very large bowls of farm-fresh salads.
century, the STC moved to its current location. Races run on This spot is perfect to chill out and relax after a full day of
a regular basis, normally twice per week on the weekend. exploring nature.
Kranji Marshes The Singapore Karting Circuit (KF1)
With 56.8-hectare it is one of the largest freshwater This karting track is designed by world-renowned Formula
marshes that is home to unique biodiversity in Singapore. One circuit designer, Hermann Tilke. The KF1 Karting
Be charmed by the rustic nature of Kranji Marshes, Circuit is an amazing race track since it runs underneath the
which is located along the north-western shore of Kranji Kranji MRT and into Turf Club. The circuit features a 960m
Reservoir. This area is home to a rich array of flora and long track and it is designed to enable karts to achieve a top
18Kranji War Memorial
speed exceeding 100km/h on the straight. It is the world’s priced local dishes like nasi lemak and chicken curry, as
first and only dual directional circuit. Following the first F1 well as vegetarian and vegan options. This farm is the
Night race on the Marina Bay Street circuit, it is possible largest producer of bananas in Singapore. In addition to
to go night kart racing with F1 inspired night lighting. The that, they also make banana bread. Explore the vegetable
circuit has F1-style team garages in its 80m long Paddock farm’s various garden plots, complete with original names
Building. This is a thrilling activity for racing fans. and signs, which is a great activity for families and kids.
Bollywood Veggies Kranji War Memorial
This is an organic farming collective and is home to the Situated in a quiet neighbourhood, about 22 kilometres
Poison Ivy Bistro. They serve up an array of reasonably from the city centre, lies the Kranji War Memorial.
This memorial honours the men and women from the
Commonwealth who died in the line of duty during World
War II fighting against the Japanese occupation. The serene
memorial is situated on a hill and has a cemetery with
more than 4,400 white gravestones that are lined up on the
hillside’s gentle slope.
Escape the city centre for a whole lot more to do
The Kranji area is not the most accessible, but there is a
Kranji Express bus which operates from the Kranji MRT
Station (red line) and stops at most important sights in the
area. Do note that finding a taxi or ride-hailing is almost
impossible.
As you can see, Singapore has many hidden gems that are
worth checking out. Varying from history, nature, farms,
horse racing to karting, you could fill a day of activities
•
Bollywood Veggies
roughly 20 kilometres from the city centre in Kranji.
19ADB-DutchCham EVENTS
1st Digital Event: Navigating Chinese
Digital Ecosystems By Mitchell Dröge
Digital Business
... Photo by ADB-DutchCham ... Consultant @ RIFF
On Tuesday 4 September, the Digital
Committee of ADB DutchCham organized
its very first event. Navigating Chinese
Digital Ecosystems, presented by Adrien
Boue of IT Consultis and sponsored by
this just fully capitalizes on each square centimeter to
digital marketing agency RIFF, delved
convince visitors to buy.
into the unique characteristics of Chinese
ecommerce, a popular topic to say the Another interesting point made during the event was the
least judging by the event’s great turnout. importance of gaining trust when selling online, both with
regards to delivery and authenticity of products. This results
in many online sellers adding branded logos and focusing
Companies with the ambition to enter into or expand on getting good reviews to prove their virtue.
existing operations in China need to understand and
embrace the distinct features, and the cultural drivers More recent developments in the market are social selling
behind them, that are offered by the market’s main players and group buying; the first referring to influencers who
Baidu, AliBaba and Tencent (BAT), through their respective are becoming more and more important vehicles for sales,
digital services. among others, through in-stream selling, and the latter
touching upon websites that allow visitors to get bigger
For example, local consumers’ strong propensity towards discounts when purchasing in groups. High technology
discounts have resulted in a user interface on, for example, driven developments can be noted when looking at the
marketplace giant TaoBao, that might seem cluttered for increasing usage of (intelligent) chatbots and big data
those used to Amazon. But from the Chinese perspective, analysis to offer visitors an even better user experience. •
20ADB-DutchCham EVENTS
Visit to Heerema’s next generation
semi-submersible crane vessel: Sleipnir
By Maarten van Wel
Executive Director,
ADB-DutchCham
... Photos by ADB-DutchCham ...
On 13 September, the Maritime & Offshore
Committee of ADB-DutchCham organised a
visit to the largest crane vessel in the world,
the SSCV Sleipnir.
In 2013, Heerema Marine Contractors decided to enhance
its fleet with this new heavy-lift vessel with increased
capabilities. The Sleipnir is presently under construction at
Sembcorp Marine’s Tuas Boulevard yards in Singapore and
is expected to be fully ready to execute its first project in
Q4 of 2019.
Martijn Wijdeveld, Senior Project Manager and Kees
Berkhout, Sub-contract Coordinator, gave a project
presentation and a tour of the vessel.
More information about SSCV Sleipnir
Heerema Marine Contractors is currently developing the
next generation semi-submersible crane vessel: SSCV
Sleipnir. The Sleipnir is designed for worldwide offshore
heavy lifting. It will be equipped with two cranes of 10,000 The dual cranes provide for heavy lifting capacity both
metric tonnes lifting capacity each and a reinforced deck to install and remove jackets and topsides. Furthermore,
area of 220 meters in length and 102 meters in width, which the cranes can be utilized for installation of foundations,
will make it the largest crane vessel in the world. moorings and structures in deep water. The Sleipnir is
self-propelled with a minimum service speed of 10 knots,
station-keeping is by means of dynamic positioning (DP3)
or mooring system.
Sleipnir is designed with many ‘green’ features. Perhaps
the most notable innovation is that the Sleipnir will be the
world’s first offshore construction vessel to implement
a dual-fuel system, allowing the vessel to use Liquefied
Natural Gas (LNG) for power generation. LNG is much
cleaner than conventional fuels.
ADB-DutchCham would like to thank Heerema for their
hospitality and this opportunity to visit the Sleipnir while
still under construction.•
21Lifestyle
Why your waistline matters
... Photo by Shutterstock ... Dr Valerie Druon
Doctor based at
IMC Camden
Pancreas:
Holidays, social gatherings, work • Diabetes (type 2) • Pancreatitis
dinners… we may find ourselves
Urological:
dissatisfied with our weight and waist
• Diabetic kidney disease • Kidney cancer
gain, especially as we get older. When
considering getting back into shape, Nutritional:
Dr Valerie Druon will help you unravel • Vitamin D deficiency
• Other vitamin and mineral deficiencies
some myths about weight and waistlines.
Circulatory:
• High blood pressure • High Cholesterol
Myth 1 “I need to shed a few kilos” • Atherosclerosis • Irregular heartbeat
I like your motivation but don’t be obsessed by your scales • Heart attack • Heart failure
• Poor circulation • Leg and ankle swelling
because it may be more important to shed a few centimeters
• Blood clots • Peripheral artery disease
around the waistline. Muscle mass weighs more than fat
• Certain lymphomas
and gives you a leaner body shape. More importantly, waist
circumference is a predictor of your health risk. Gastrointestinal:
• Reflux disease • Esophageal cancer
Latest research emphasizes that excess weight, particularly • Colon polyps • Colon cancer
fat around your waistline, increases your risk of up to 13 • Fatty liver disease • Cirrhosis
types of cancers and around 50 types of chronic illnesses. • Liver cancer • Gallstones
• Gallbladder cancer
Excess abdominal fat implies fat embedded between your
internal organs, causing a fatty liver, pancreas, kidneys, Musculoskeletal:
heart, ovaries, intestines and breasts.
• Arthritis (esp. hips, knees and ankles)
• Low back pain • Vertebral disk disease
The box below, courtesy of Harvard Health Publications
(Harvard Medical School), shows an alarming link to over Reproductive:
50 different health conditions. Having excess abdominal Women:
weight carries serious health risks. • Irregular menses • Infertility
• Polycystic ovaries • Ovarian cancer
• Endometrial cancer • Cervical cancer
Neurological:
• Breast cancer
• Headaches • Dementia (incl Alzheimer’s)
• Stroke • Vision loss from diabetes
Men:
• Pseudotumor cerebri (false brain tumor)
• Prostate cancer • Infertility
• Diabetic neuropathy
• Erectile dysfunction
Psychological:
(Courtesy: Harvard Medical School)
• Depression • Anxiety
• Eating disorders
Myth 2 “My BMI is normal so I’m ok”
Respiratory:
Maybe you are, but this depends on your ethnicity as well.
• Asthma • Pulmonary embolism
• Sleep apnea • Pulmonary hypertension BMI and waist circumference cut-off for health benefits are
lower for Asians compared to Caucasians.
22The table below shows different BMI ranges for different ethnic groups:
Asian BMI Asian Men with waist Caucasian BMI Caucasian Men with waist
(kg /m2) circumference greater (kg/m2) circumference greater
than 90cm and Women than 102cm and women
greater than 80cm greater than 88cm
Normal 18 - 22 kg Increased risk 18 - 24 kg Increased risk
Overweight 23 - 26 kg High risk 25 - 29 kg High risk
Obese Over 27 kg Very high risk Over 30kg Very high risk
Extremely obese Over 35 kg Extremely high risk Over 40 kg Extremely high risk
(Courtesy: Harvard Medical School)
The table clearly shows that there is an increased risk Research indicates that being overweight is
of health-related illnesses with a high BMI and a high a key factor in 13 types of cancer – especially
waist circumference, but those risks also depend on your bowel, breast, womb, kidney, pancreas and
ethnicity. oesophagus cancer. (UK Cancer Research)
Myth 3 “My cancer risk is low because I don’t smoke, Your waistline has a direct impact on your ongoing
I don’t drink and I don’t have a family history of cancer” health. If you are concerned about carrying excess
Firstly, well done for not smoking and not drinking! But if weight, please speak to your Doctor who can
you are overweight with a suboptimal waist circumference, provide you with the right resources and support
your risk of cancer unfortunately increases by up to 25%. to get you on the path to a healthier lifestyle. •
23BusiNess
Brand Storytelling in a Nutshell
By Daniël Heerkens
As children, our parents used storytelling to add colour to the Digital Marketing Strategy Director
2Stallions
simple lesson of life. As a result, we remembered these lessons
well and kept them in our hearts and mind. *First published in
“The Singapore Marketer“
Content marketing professionals also use storytelling to bring
life to a brand and consider it one of the main components of a Make a Flowing Story
content marketing approach. In an advertising video’s 30 seconds, brands can tell their
Often, they tell stories focused on a company’s rise as a stories in chapters as long as they introduce an amazing
prominent industry icon and what motivates it to pursue its narrative with characters that audiences can empathize
goals. Brand stories will allow your target audience to see with and care for.
you as an actual organization of people rather than a boring The best way to do this is to use the three-part scenario
corporate figure. They prefer connecting with humans which is of most storylines: the beginning, middle and end.
why brand storytelling is the yellow brick road for marketers. The beginning shows the characters and introduces
Creating a good brand story requires a more emotional them and their current predicaments. In this scenario,
approach. Don’t make it solely about your company; go
building up the character’s appeal and the audience’s
personal and beyond mere publicity. Here are the five must
empathy for them is important.
do’s for a great brand story.
In the next scene, problems arise. Here’s why this
section is special: brands can promote their products or
Make It Personal services as a solution to resolve the character’s conflict. If
The most amazing stories in the world are uplifting, the story is compelling enough, audiences will look past the
exciting, and even terrifying, if all the details in the story product and just want to see the resolution.
are condensed into a human struggle. The last scene will show whether the character’s efforts
in the middle had worked out with the help of the product
or service. In the resolution, brands can inject emotion and
an exceptional resolution that will encourage audiences to
share the story over and over again to others who may be
interested.
Image: Youtube/Nike
One great example of making it personal is Nike’s
“Equality” Campaign. It features a 90-second commercial
starring LeBron James, Michael Jordan, Victor Cruz,
Dalilah Muhammad, and others sharing a strong personal
stance on equality.
A behind-the-scenes video was also released to show
what equality means for them. LeBron James said, “At the Image: Youtube/tigerbeer
end of the day, we’re always just trying to find a way that
we can all feel equal, we can all be equal, have the same Just take a look at Tiger Beer’s “3890 Project.” The main
rights, have the same feelings, being able to be in the same character of the campaign are the tigers left in the wild,
place no matter the color.” which is estimated to be just a measly 3,890. Together with
A storytelling campaign should focus on the person, not WWF and six street artists, the Asian beer brand made six
on selling the product or service. A personal story can be a documentaries exposing the illegal tiger trade and what
consumer’s positive experience using the product or service. people can do to help.
24Be Honest Create Relatable Characters
Stories become famous because they are unique or tell Characters act and respond, making them the force that
a story that mirrors that of their audience. However, drives the narrative. Making audiences empathize with
going for a fresh story that could be exaggerated can be his or her struggles makes the story more compelling
entertaining, but it will lack the strong emotions that make and memorable and can coincide with the reasoning of a
brand storytelling inspiring and memorable. particular target market.
Another way to introduce honesty is not to take the Jollibee’s 2017 Valentines Ad Campaign did this, plus
brand too seriously. Self-deprecation, if it suits the brand, more. The Filipino fast food chain released a series of
is helpful because it is entertaining and funny to audiences. videos each telling a different story that put viewers into
It also helps introduce a casual and approachable identity. a whirlwind of relatable emotions all ending with the
Adweek listed Apple’s 2007 “Stuffed” advertisement for conclusion that love comes in many forms.
being a hilarious but concise way to promote their new
product, and it still does
its job.
The ad was built on two
funny archetypal characters
(Justin Long as the Mac
and John Hodgman as the
PC) where the bumbling PC
always complain to Mac about
being slowed down by so
many pre-installed trials.
Image: Youtube/Digital Hytop Image: Youtube/Jollibee Philippines
Showing the positive and
negative aspects of a specific character makes them human One of the videos titled “Vow,” tells the story of a guy who
and removes the “super” quality that makes them just a met “the one” in one of the Jollibee branches he frequents.
simple protagonist or inspiring figure. And in the case of He and the girl spent plenty of time together and fell madly
Apple, they did it in a very funny and memorable way. in love. He vowed to make her happy no matter what it
takes. However, there was a heartbreaking twist at the end.
The video instantly became viral and currently has more
Tease Your Audience than 15 million views.
Teasing is a great way to gain attention; if you’ve ever The whole ad series raked more than 30 million
watched your favourite series, the last scene in the views on Facebook and the fast-food chain’s burger sales
episode is another problem that needs to be solved in the quadrupled after the ads were released.
consequent episode. This is a “page-turning” device in The brand became more trustworthy because the
novel or story writing. values the character exhibited guarantee the quality of the
Hooked audiences will want to know more about the products or services the business offers.
events in the next part of the story. In advertisements,
stories can use a narrative technique: foreshadowing,
which shows an event that will be clarified in the middle or Connecting Through Stories
the last scene. In a world of fast-paced competition, companies lose their appeal
to who matters most: their customers. Connecting with customers
in a personal, human way helps them remove the stigma of an
“official” or “big company,” and it helps them show that they
understand and empathize with the struggles of their audiences.
Television advertisements in the past have done so well to elicit
emotions and empathy from consumers. Today, the Internet still
uses video to tell stories that inspire, entertain, or make audiences
laugh and push forward their business’ personality as something
Image: Youtube/DBS
akin to the advertisements. If you are not sure which emotions to
DBS actually made a mini-drama series on their website focus on, the Harvard Business Review has a great article on the
with each episode ending in a cliff hanger. The first three emotions that drive straight into any audiences’ heart.
episodes garnered more than 12 million views and 510,000 However, certain target markets like to read up on solutions.
engagements according to reports. Each episode has Blogs are a great answer to these audiences. Social media is also
successfully reinvented the brand into a company that will a great network to incorporate narratives. By using all these
go above and beyond for each customer. mediums together, a solid brand storytelling campaign can
guarantee great results. •
25ADB-DutchCham EVENTS
New Year’s Dive 2019
Brrrrr... Always wanted to join the
traditional Dutch New Year’s Dive, only
the cold water was holding you back? By Ruud Kreuk
Now is your chance to dive into the warm Business Development Director
Smart Factory / IIoT Solutions
Singapore waters!
... Photos by Ruud Kreuk ...
Block your calendar for Saturday 12 January 2019 and join Beside that, we have a volleyball court where you can
the New Year’s Dive with friends and family to experience practice for the next Dutch Drinks Beach Volleyball event.
this special and fun Dutch tradition. The New Year’s Dive
will take place on the beautiful beaches of Sentosa and will How to Join?
include Dutch DJ’s, traditional Orange Beanies and typical The Dutch New Year’s Dive is free and open for everybody!
Old Dutch Games. Follow our event via our Facebook page: Dutch Drinks
Singapore and Click ‘Going’ to let us know you will join.
What to expect? You don’t have Facebook? Just send an email with the first
We are proud to announce that the New Year’s Dive will name/last name of the visitors and with Subject Line: Join
be opened by the Dutch Embassy of Singapore. The event NYD to dutchdrinkssingapore@gmail.com •
starts at 15:00 and the first 100 subscribers will receive an
Orange Unox Beanie.
After the dive you can hang out at the beach club while
catching up with friends and family, and dancing to the
DJ’s classics till 22:00. We have arranged premium drink
promotions and special Dutch Dishes.
LanguageOne will organize the Old Dutch Games
Tournament for the kids. You can challenge your father and
mother, to see if they can beat you with ‘spijkerpoepen’?!
26You can also read
