LOOKING TO BOOST 2019 eCOMMERCE SALES UP TO 12%? - Webflow
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LOOKING TO BOOST
2019 eCOMMERCE SALES
UP TO 12%?
How social proof messaging will boost your conversion rates
at any time of the year, but especially
during trading peaks.
Popular choice!
Only 5 left in your size
GOING FAST! 21 people
have bought today
18 people have looked
at this in the last hour
Try today: info@taggstar.com Visit us: taggstar.com
How to maximize your eCommerce sales in 2019
Since 2013, huge online retail brands have used our real-time
social proof messaging software to improve their conversion rate
and sales. That’s longer than anyone else.
Now delivering over one billion real-time product trend messages,
and millions in extra revenue each month, we’re proud to be able
to lay claim to an impressive conversion rate uplift of up to 12%*.
The largest online brands see a conversion rate uplift of up to 12% using Taggstar.*
We work with retailers who attach social proof messaging to everyday items like light bulbs,
vacuum cleaners, dining tables and suitcases – as well as fast fashion. Some tag everything
using social proof messaging to increase their chances of conversion, whereas we equally work
with retailers to tag, merchandize and promote a specific item, category or campaign because
of a business or seasonal need.
“ Taggstar should be compulsory to any retail site and it’s great to see the
success and the uplift it consistently brings. Customer for life ”
Finn Christo, Head of eCommerce, In The Style, 2018
Learning from the higher average order values;
higher basket volumes and much higher average
conversion rate uplift that they’ve seen, the major
eCommerce sites that we work with have already
built social proof messaging into their eCommerce
or web optimization strategies for 2019.
While we’ve proven higher conversion rates
throughout the year where social proof messaging
is used, it comes into its own during peak retail
events like Valentine’s Day, Mother’s Day, Black
Friday, Cyber Monday, Back to School. The
difference - and therefore the potential for you to
benefit from even greater sales and revenue - is
much higher.
*N Brown achieved 12% uplift in new visitor conversion rate on SimplyBe using Taggstar and Monetate.
Try today: info@taggstar.com Visit us: taggstar.com
What is social proof?
Imagine walking past an empty coffee shop. The seats are empty and there’s no one in line. Not
very appealing. It’s the same with your website - and Taggstar works by making your online
shop look busy and popular. It’s about following the crowd.
Studies have repeatedly shown that it’s human nature to want to copy what others do. Translate
this to online shopping, knowing how other shoppers have behaved makes us feel secure in our
own decisions. If we know that people like us have added to basket or bought an item, we are
more likely to trust that the product or service we’ve bought is right for us, and, less likely to
change our mind. This is known as social proof.
“Since launching social proofing, our revenue and conversion has increased sizeably, and we’re
also seeing positive engagement metrics and interactions with our organic social platforms.”
Victoria Betts, Global Omni-Channel Director, Hotter
How does Taggstar work?
Taggstar allows you to transfer this crowd power to sell online. Our purpose-built algorithm
collects aggregated, anonymous, real-time online shopping trends, like what your other
shoppers have looked at, bought or added to basket. This is used to display real-time factual
messages on your website about product popularity, sales, stock scarcity and other product
information, at planned times in the online user journey.
Trending: 23 others have
bought in the last hour
How Taggstar helps retailers convert more sales
Higher conversion rate Increase margins by Improved social media
and revenue reducing returns conversion
Nudge customers through Surface review data about fit and quality Instagram, Facebook & Twitter
your online sales funnel using to help reduce customer returns. We’re audience clicks result in increased
social influence. experimenting with more messaging conversions when they land
combinations to help retailers manage on pages showing social proof
this challenge. messaging.
Establish your brand Integrated marketing Better engagement
Aggregate global trends to show Pull the social proof data that Bring peer group excitement to
how international customers already sits in your existing social your online shopping experience by
browse and buy. feedback into Taggstar to create sharing what’s trending in
richer social proof. real-time.
Try today: info@taggstar.com Visit us: taggstar.com
55 people are looking
at this right now We’re able to show hundreds of social proof messaging
combinations including trending products, dynamic, real-time
best sellers, product views, add-to-basket volumes, stock
volumes, products where stock or a special offer is running
out, if a product is recommended or has been highly-rated in
reviews. The list goes on.
18 people have looked
at this in the last 24 hours
With the right data layer, and strong site traffic, any enterprise
retail website has the power to tell these stories and grow its
conversion rate.
Because social proof tells
your visitors that they are
following in the footsteps of
others, they’re more likely
to buy than shoppers who
haven’t seen the messages.
We’ve proven this, by
comparing conversion rate
uplift via our own A/B tests.
Rates improve by as much as
12% when our social proof is
shown.*
Most of our customers use Taggstar on their product description pages (PDP), and sometimes
on the product list page (PLP), but (again via A/B testing), we know that there’s the potential
for even better results when Taggstar is used throughout the shopping funnel.
In fact, our customers have told us that social proof is the most effective tool that they have for
improving their online conversion rate.
“Some customers in our market are often overwhelmed by the amount of choices available to
them. Being able to see what other customers are purchasing helps to build a customer’s
confidence in a retail decision where there isn’t a salesperson helping the decision along.”
Alan Gregory, SEO & SEM Executive, Victorian Plumbing
*N Brown achieved 12% uplift in new visitor conversion rate on SimplyBe using Taggstar and Monetate.
Try today: info@taggstar.com Visit us: taggstar.com
The business case
Volume retailers are already planning their conversion rate optimization strategies for 2019.
Here’s why social proof should be part of your plan.
More important in peak trading periods
Having social proof messaging in place is important all year round. We’ve measured better
conversion rates and higher average order values on every day of the year, where our
customers show the messages. But, on Black Friday, Cyber Saturday, Cyber Monday and other
peak trading periods, the differences between conversion rate uplift are more pronounced, and
therefore the potential for higher sales and revenues, are also higher.
Non-Golden Quarter
Golden Quarter*
Trading Period 2017
Conversion rate uplift
3.29% 5.47%
*Data shows results of Taggstar vs. No Taggstar experiment during 2017 for a large retailer.
Missguided wanted to benefit from having social proof
messaging in place for Black Friday 2016 and gave us the
mandate that Taggstar must be in place just weeks before.
The software integration was fast using Google Tag Manager,
and live across all products on the USA, UK, and Australian
sites, by November 11 2016.
The site uses Taggstar to collect, aggregate and display
messages about the behavior of all its global customers,
across its ten international websites.
The powerful global and local product trend stories have had
an impact. Using the sense of Global-FOMO (fear of missing
out), sales conversions have grown by an impressive 1.34%, as
buyers rush to buy popular products.
Try today: info@taggstar.com Visit us: taggstar.com
While a higher conversion rate, higher revenue and average order volumes are the main
event, social proof also triggers a long list of customer experience and bottom line benefits
throughout the funnel:
An easy way to improve the online customer experience and to increase customer trust:
Not everyone likes the intensity of a sale. Put yourself in your shoppers’ shoes. During one of
the key retail shopping days or events, and particularly during intense promotional periods new
products are fired every hour over all the big sites.
It’s crazy, it’s high pressure and other shoppers are the enemy in the face of a bargain. Using
social proof messaging is an easy way to signpost the top selling trends, most popular
products, or products where stock is running out. This added transparency supports decision-
making and provides virtual online assistance as a real-life assistant would in-store.
A way to reduce obsolete or long-tail stock:
During a shopping event like Black Friday, new product promotions are released every hour, on
the hour. Shoppers are typically excited by a new deal, so a TV released at 12pm for example
will fly out of the door for 10 minutes and sales will slow as it’s superseded by a new deal at
1pm.
The trouble for retailers is that you now have old stock buried under new offers. Social proof
messages ‘surface’ which products are trending, regardless of whether they’re on promotion
or not. This keeps older products fresh in the face of new offers, helping customers to be
signposted to the popular deal, and to get some clarity about the best choice for them.
Reduce churn in the face of intense competition:
The potency of a bargain will drive millions online in preparation for Thanksgiving, Christmas or
Back to School and while customers are on your site, there are hundreds of other online brands,
waiting in the wings for their custom.
By creating a better experience, telling shoppers what others have bought, recommendations,
signposts to trending items, stock advice etc. making it easier to buy, and helping shoppers to
fulfill a basic need to find something in common with other buyers, making them more likely to
proceed to sale, and less likely to churn to a competitive site.
Reduce abandonment:
We know that shoppers commonly add-to-basket as a calculator, and then triage what they do
and don’t want before checkout. It’s not unusual for people to be shocked by how much they’ve
spent and abandon the basket altogether, or to make black and white decisions about keeping
some items and ditching others.
By adding social proof messaging at checkout stage it’s possible to show shoppers ratings,
trends or volumes sold further down the funnel. This extra detail, reminds buyers why they need
to keep that item in their basket.
Try today: info@taggstar.com Visit us: taggstar.com
Built for enterprise eCommerce retailers
Taggstar has been built specifically to support the largest eCommerce retail, fashion and
travel sites. The software delivers over one billion messages each month - with 99.9% uptime
throughout the year, and no recorded downtime - ever – even during the Black Friday rush.
Our feature rich social proof platform includes:
Hundreds of fully Full funnel Cross platform Javascript integration
customizable message messaging support
combinations
In-built enterprise A real-time reporting Fully
A/B testing dashboard responsive
“ 99.9% Uptime ”
Proof of concept Full funnel experiment Taggstar vs. Taggstar
testing programs experiments
Improve your results using our eCommerce partners
Taggstar partners with other leading eCommerce software providers to allow you to further
tailor your social proof messaging using personalization, segmentation, off-site social proof,
PPC and more.
Try today: info@taggstar.com Visit us: taggstar.com
FAQ
Does it take a long time to onboard Taggstar?
No. Taggstar can be onboarded within weeks, as long as you are able to provide the support
that we need, e.g the ability to add a Javascript tag to your site. We prefer to have the software
in place and allow you to test two or three weeks before going live, giving you the best chance
of optimizing your campaigns for success.
What is the Taggstar onboarding process?
We will work with you to design a suitable social proof experience based on your specific
brand and website. Taggstar then creates the Javascript tags which are added to your site
through your tag management solution on the pages you want to display social proof and the
confirmation page.
Are there any specific features my site needs to add Taggstar?
Yes. A data layer such as Tealium or Google Tag Manager is essential. It’s also important that
your site generates a certain amount of traffic. Message accuracy is important to us, and a
certain number of visitors are needed to be statistically significant to generate the data that
Taggstar needs.
Does Taggstar effect site performance or site SEO?
No. Taggstar does not impact SEO or site performance.
Can I trial the platform before a long term commitment?
Yes. Depending on your site traffic, definitive results may take longer, but this will allow you to
understand how the messages can be used and the potential impact on your business.
Does Taggstar collect any PII?
Taggstar does not collect any personally-identifiable information (PII) such as names, addresses
or individual buying behavior.
Which eCommerce brands already use Taggstar?
Our software can be used by any type of eCommerce website including retail, property,
entertainment, travel and finance, to increase conversion rates.
Try today: info@taggstar.com Visit us: taggstar.com
Start converting now!
Contact our team today.
Email Twitter Website
info@taggstar.com @taggstartalk taggstar.com
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