Long Hair Secrets Instructional for Cosmetology Program Schools
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Martin Parsons a true leader in Hairdressing education now offers Cosmetology Schools a remarkable Long Hair Upstyling Program!
Why your school will love this program Features Benefits Martin Parsons “Long Hair Secrets” Martin Parsons “Long Hair Secrets” provides a one-of-a-kind solution to enables accomplished graduates to introducing this curriculum into existing market themselves as “specialized” in a lesson plans. The program features high demand service. This translates to address critical needs in four ways: benefits for schools: • Quality – unrivaled. Martin Parsons’ • Superior Skills – graduates learn signature training is world-class, techniques that are in demand. Long proven and reliable. hair design skills increase marketability • Time Efficient – fits into curriculum of your graduates in the community, plans. The program is segmented provide easier placement and establish to integrate smoothly into your your school as an education leader. schedules. • Curriculum Segments Fit Your Schedule Long Hair • Ease of Implementation – completely turnkey. Thorough, easy to follow – progress from fundamental to complex designs at the appropriate Styling as Art instruction on how to teach the program is provided, along with the pace. Lesson plans are reminders or scheduling tips on how to move … successful availability of Martin Parsons team members to address questions. through the curriculum efficiently. • Easy “Out of the Box” Instructions – hair stylists • Value – extremely affordable. The weekly guide on what to teach. This program is designed to run through tangible skills developed in the and consumers curriculum, combined with students your entire school year or we can offer absorbing their individual material advice on how to condense or expand recognize long costs create a minimal investment for the program to fit a specified time schools. frame that works for your school. hair design as an art form.
B ecoming an accomplished long hair stylist requires patience, persistence and the initiative to learn the basic fundamentals before integrating imagination and creative expression into a finished design. The principles related to design are essential and include visualizing, proportioning, balancing, detailing and finishing. “Long Hair Secrets” by Martin Parsons addresses these core skills offering a curriculum instructors can teach with confidence and clarity. “I wanted to let you know how great the “Long Hair Secrets” “Since 2007, we have been using the Lesson Plans are working for us. They’re set up in a way that’s very Martin Parsons Long Hair Curriculum. easy for students to follow, but Our students love the program and we are more importantly, for instructors to present. The step-by-step getting exceptional results. Our instructors allows for greater control of the class, ease in evaluating student agree that it is easy to teach and understand progress and pinpointing those from the moment you look at the lesson plans. that may be struggling a bit and need more assistance. Martin We are very happy with the program”. has made up-styling a science … Fran Brown, Fran Brown College of Beauty that can be used to create – AACS Member, Layton, UT anything and do it very easily.” … Pat Spano – Professor, Niagara College Canada
When we opened the Aveda institute The “Long Hair Secrets” Program can be tailored to suit the needs and budgets of independent, San Antonio. I knew I publicly funded or chain cosmetology schools. wanted a more advance Martin Parsons, a true leader in hairdressing education, offers Cosmetology Schools Upstyling curriculum and this highly effective and efficient program for long hair styling. Based on the best taking from my salon selling, “Night Out” DVD and accompanying step-by-step book, “Long Hair Secrets,” experience. Martin Parson the curriculum is ready for use in accredited schools. helped me when I was a • Would you like a complete curriculum • Do your students play with their long young stylist increase my to teach long hair upstyling? hair mannequins without direction? knowledge and prices in • Do you currently use Martin Parsons • Would you like students to create Upstyling. Long Hair DVD’s in your school, but stunning looks in less time? We are very satisfied and would like something more? • Would you like to ensure your future the students love the class’s • Do your students’ updo’s seem too free professionals are more marketable and in Upstyling the Martin form and lack consistency? successful for minimal school cost? Parsons curriculum provide. Their confidence is very Martin Parsons is confident that the “Long Hair apparent in the beautiful Secrets” curriculum will provide students and instructors Upstyling they provide our with the confidence to expand their skills and create elegant, guests, Thanks!!! sophisticated upstyles. To request additional information or for school registration, please call 800-576-2249 Monday Holly Zapata – Director Aveda Institute San through Friday from 9:30 am to 4:30 pm Eastern Time. Email Antonio & Corpus Christie inquiries may be directed to: info@martinparsons.com.
Excerpt from the Curriculum Part One LongHair Secrets 4 Introduction Detailing Techniques 6 Wearing Your Hair Up 24 Smoothing 7 The Goals, The Style, Spraying The Techniques, The Skills Combing Directions and The Creativity Directing The Bases Client Posture Preparing for an Updo Pinning Techniques Part Two 8 Preparing For an Updo: 26 Criss Cross Pinning Preparing Yourself, 27 Pin Size Your Client, Your Products, Open and Closed Pins Step.by.Step Styles Your Timing and Your Fees 28 Pinning Shapes Invisible Pinning 50 Waterlily Chignon 29 Tightening Necklines Philosophy: 54 Firecracker Balance Point Design 58 High Top I have to admit I was very 10 The Main Balance Point Design Techniques 62 Tendril Tier nervous when I found 11 Vertical Planes of Balance Folding Techniques 66 Buttercups 12 Horizontal Planes of Balance out I would have to teach 30 Folding Details 70 Waterfall 32 Folding at 3”, 5” and 7” my students how to do 33 74 Pendant Workmanship Techniques Pinning Details at 3” 5” 7” Martin Parsons updos. I 34 Creating Short Tendrils 79 Drape Chignon watched the videos over Sectioning Techniques 14 Balance from Sectioning Flat Pinning Techniques 82 Splash Tendrils and over and practiced Vertical Panels 35 Flat Pinning Details 86 Lotus every chance I got, went 15 Diagonal Sections 36 Example: Spiral Chignon Basic Sectioning Patterns 90 Grecian Fold through the training Knotting Techniques 96 Clouds and now am very happy Assembly Techniques 38 Knotting Details 100 Spiral 16 Assembly, Assembly Formula Knotting Larger Sections we are teaching it. The 104 Party Tendrils 17 Low-Rise Chignon 39 Example: Rosebud Chignon students are pulling together the most Teasing Techniques Lacing Techniques 20 Uniform Teasing 4o Lacing Details and Variations Promotional Information creative and beautiful Holding the Hair for Teasing 41 Example: Long Lace-Up 108 Seminars updos thanks to Martin 21 Teasing Vertically 110 DVDs Teasing Horizontally Banding Techniques 112 Biography Parsons. Teasing The Base 42 Banding Details 22 Teasing The Ends 43 Example: Petite Chignon Christy Freeman, Making Shapes Phase 2 Instructor at ITS 23 Teasing Different Qualities Wrapping Techniques 44 Wrapping Details Academy in Hurst, TX. MARTIN PARSONS LONG HAIR SECRETS 3
Philosophy Intermediate Waterlily Chignon “Fast and fabulous for any age, seven equal sections drawn from a pony-tail are knotted once at base, the ends gathered together, and then draped into a magical and versatile chignon.” Balance Point STEP-BY-STEP PROCEDURES DESIGN INTERPRETATION Excerpt from the Curriculum Design Philosophy Steps 1, 2 Students Sectioning and Securing the Hair • Complete Waterlily Chignon E Follow procedures A, B, C, D Excerpt from the Curriculum upstyle in their own verybody seems to have Steps 3, 4 interpretation of the design. a slightly different head TECHNIQUES Creating the Chignon Students may refer to Martin BANDING shape. What all heads have Follow procedures A, B, C, D Parsons LHS Workbook, not the in common are a series of points KNOTTING DVD. around it that mark the change in Steps 5, 6, 7, 8, 9 direction of the head’s shape. Securing the Chignon 1. Complete the design Follow procedures A, B techniques (banding and REFERENCES This technique utilizes these knotting). Martin Parsons LHS points for guides for balancing a Steps 10, 11 Detailing the Chignon 2. Focus on individual creativity Workbook, p.51-53 style, sectioning, teasing, pinning Follow procedures A, B for personalizing and detailing. Night Out DVD and decorating the hair with Step 12 EXAMPLE: Side Part - front area Demonstration of ornaments. Final Results of the hair separated from the Waterlily Chignon Understanding these points of back. Follow procedures E, F balance will have really positive Procedures 3. Remove elastics and pins. Brush effects on your speed and your Students the hair straight back off the A Refer to manual, play accuracy immediately. front hairline prior to beginning the DVD, pause and • Highlight and refer to There are vertical planes and Martin Parsons LHS Workbook, the design. demonstrate each horizontal planes as shown in p. 51-53, (Steps 1 - 12) step. 4. Complete all procedures within the diagrams. Where the vertical set timeframe. B Students complete, • Complete hair preparation (if lines intersect the horizontal lines needed) including choice and instructor checks. is where we pin shapes, direct Instructor use of styling products C Replay DVD segment panels, place ornaments, balance • Display and compare the students • Complete Waterlily upstyle as and pause. the details of each finish, and use individual design interpretations. as guides to make each shape suit demonstrated D Students assess and the face and profile. • Visually check the balance. • Assess, identify and discuss any adjust if needed. design improvements as it relates Adjust if needed. E Identify how to to: visually check the Instructor 1. Size overall balance; front, • Assess the students 2. Shape back and side views. performance. Identify indiviual 3. Balance F Compare finished areas of improvement. 4. Finish upstyle to design results from DVD.
Excerpt from the Curriculum Waterlily Chignon SECURINGTHEHAIR CREATINGTHETEXTURE CREATING THE CHIGNON Excerpt from the Curriculum Step 1 Step 2 Step 3 • Draw all the hair straight • Divide the tail into 7 • Hold the first section straight back from face. equalsized sections. forward. • Gather into a tail at the • Tie one knot at the base of • Drape each knotted section centre back at the round. each, clipping ends out of upwards around the head to the way. meet at the centre. • Secure tail by an elastic with two small pins slid on. • Work side-to-side, gathering tails at the top. • Insert one horizontally through tail and hold. • Wrap elastic tightly around tail and cross first pin with a second pin to lock. CREATING THE CHIGNON Fast and fabulous for any age, seven equal sections drawn from a pony-tail are knotted once at base, the ends gathered together, Step 4 Step 5 and then draped into a • Continue to gather and • Gather 7 knotted tails at the create knots. centre top. magical and versatile • This is what will create the chignon. chignon form.
Waterlily Chignon ...Continued SECURING THE CHIGNON Excerpt from the Curriculum Step 6 Step 7 Step 8 • Hold all together • Holding ends together, • Secure all tail ends together carefully adjust shape. with another elastic band. DETAILING THE CHIGNON Step 9 Step 10 Step 11 • Fold tail forward, pushing the • Adjust shapes to your liking • Drape sections down with tail bands and ends under. and cross pins through knots comb to widen shape. to lock in place. • Ends offer support to the outer shape. • Use a filler or hairpiece here for extra size. Excerpt from the Curriculum Step 12 - R E S U L T S
“Within the short time frame that we implemented the methodologies and lesson plan strategies; we had results that surpassed my expectations. By emphasizing the Why Schools Choose importance of perfecting step-by-step and workmanship techniques thoroughly, prior to focusing on the individual creativity, your students’ progress will be more Martin Parsons “Long Hair Secrets” Program than remarkable! Martin is one of a kind; not just a great artist, but also as inventor of unique and comprehensive techniques that are like no other. His endless dedication to our industry continues to inspire students and professionals, alike.” • Globally respected educational concepts from Martin Parsons • Proven curriculum gives graduates advanced training for placement success … Margaret Cameron, Owner, DelMar College of Hair Design – Calgary, Alberta • Higher school profile in hairdressing community • Instructors and students produce better work in less time • A curriculum and workbook package that is easy to teach • Opportunities for added revenue programs • The program is adaptable to fit your school year curriculum plans and calendar • Intermediate and advanced sections provide training in creating and recreating designs, as well as photo interpretation and client consultation • Extremely affordable • Timely, professional support “We have successfully utilized Martin Parsons’ videos and DVD’s to enhance our school’s long hair program. Our educators also receive yearly training sessions from the Martin Parsons Academy. When I received a copy of “Long Hair Secrets,” I realized this was exactly what the educators and ultimately, students, must have to fully comprehend and integrate Martin’s design techniques. … Margaret Cameron, Owner, DelMar College of Hair Design – Calgary, Alberta
Adding Martin Instructor Training Parsons curriculum Martin Parsons designed the curriculum so that it is ready to our school has to teach right out of the box without any additional training been very beneficial necessary to effectively implement. The terminology, to me as a student. It workmanship and assembly techniques that are used in the has given me more DVD’s are used throughout the workbooks and lesson plans. control over the hair By reviewing the Instructor’s Lesson Plans and the student design, equaling out textbook – “Long Hair Secrets” – easy and effective teaching may the face shape to the begin immediately. hair. It has also given me new ideas in Low cost, hands-on instructor training is available to school using my creativity. educator teams, as an added option. The training covers each I now know how to segment and technique in the Instructor’s Lesson Plans. Hours hide the bobby pins for this one-day program may vary, but typically run from and looping the hair, 9:00am to 4:00pm. which gives the hair a much nicer, sleeker Additional Revenues for Schools look. It has taught Martin Parsons offers opportunities for schools to generate me some patience, additional revenue through the sale of “Step by Step” DVD’s and small details and books to students at a reduced rate. In addition, you may offer smaller sections continuing education or advanced hands-on seminars to your allows me to create graduates and other alumni as a way of bringing the school more in a shorter added funds. The Martin Parsons team is excited to work with amount of time. you on creative ways to increase your bottom line profitability. Student at ITS Academy in Hurst, TX Support The staff at Martin Parsons is dedicated to making the “Long Hair Secrets” curriculum a success for schools. Please see examples of instructional content in this prospectus to understand the ease and simplicity of offering this tremendous educational program. The company is focused on providing timely, efficient, technical support for questions or issues that may arise. Please use the toll free number 800-576-2249 to reach a team member during business hours. Calls received after business hours will be returned the next business day. Questions may also be emailed to info@martinparsons.com.
How to Start Each Registered Student Receives Registration & Program Packages • One copy of the “Long Hair Secrets” Workbook that takes students from To register is quick and easy using the registration form. See program costs on current beginner to intermediate and advanced price list. Once a school is registered and approved, our support materials listed techniques below will ship directly to school. • One copy of the curriculum supported DVD “Night Out Collection” The School Receives M O D E R N C L A S S I C I N N O V A T I V E U P S T Y L E S TECHNIQUES FLAT PINNING Buttercups FOLDING This dramatic and youthful side sweep offers an intriguing flower-like petal chignon from just three sections of hair. Excerpt from our book “Long Hair Secrets” PRE-TEASING SECTIONING Step 1 Step 2 Step 3 Step 4 s Create a low side-part, s Tease a vertical line s Tease a vertical line To section the remainder leaving out a generous down the 3” point down the center back. of the hair in two: amount of the fringe from top. for the side-sweep. s Repeat on other side. s Gather and smooth s Vertical line teasing back into a tail; s Start teasing vertically provides good from the light side. anchoring for pins. s Carefully part up sharply from just s Tease with uniform behind ear to the strokes, back as far round in the as top of the ear. center back. 66 MARTIN PARSONS LONG HAIR SECRETS MARTIN PARSONS LONG HAIR SECRETS 67 • Two copies of “Long Hair Secrets” Workbook for educators • One set of Martin Parsons’ Long Hair Design DVD’s that includes: Pricing Scheduling We understand that budget concerns are a At time of registering, an estimated • Two copies of the “Lesson Plans” for Night Out Collection – 20 fast and fun main priority for all schools. Our goal with re-order schedule, based on projected curriculum implementation styles for every occasion. this curriculum is to help set you apart enrollment through the school year, will • One copy of “Hairdreams” – A collection of Mixed Length Collection – 20 styles for from your competition and stay within be requested to ensure timely delivery and long hair styles from Martin Parsons short, medium and long hair. your budgets. Please give our office a availability of materials. Cost to students call at 1-800-576-2249 for a personalized will remain the same as initial order Wedding Collection – 15 elegant styles quote for your school. pricing during the current school year. for the celebration of love.
martinparsons.com Intermar Productions 2516 Parmeer Drive, Mississauga, ON L5C 3B2 1.800.576.2249 info@martinparsons.com
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