BA (Hons) Fashion - Innovation & Creativity
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BA (Hons) Fashion Innovation & Creativity
BA (Hons) Fashion Introduction The BA (Hons) Fashion course at the University for the Creative Arts (Epsom Campus) has an international reputation for nurturing world-class talent and advancing the role of creativity and enterprise within fashion design. It is one of the leading fashion courses in the UK, supported by state of the art facilities and the excellence of academic and technical expertise. Students on the course will have access to state of the art facilities including fully resourced design studios, industrially equipped sewing and pattern cutting workrooms, digital print studio, screen printing and laser cutting facilities, a range of CAD and IT suites, photographic studios, exhibition and gallery spaces, high tech auditorium, and an extensive art and design library. A wealth of professional contacts, guest speakers and an established working relationship with the fashion industry, partnered with the course team’s engagement in research, scholarly activity and external consultancy has enabled the course to maintain the best practices within teaching and learning that are relevant to current industry contexts. Recent guest speakers on the course have included Katie Greenyer, Design Director at Red or Dead, Claire Malcolm, Design Director at Hardy Amies; Dawn Mooney, Designer at New Look; Erdem, Designer; Peter Jensen, Designer; Wayne Hemmingway, Designer; Julian Roberts, Designer & Subtraction Cutting; Nick Clements, Creative Director at Mens File Magazine; Rose Percy, Art Director at Monicle Magazine; Martin Raymond co-founder of The Future Laboratory, Ozwald Boateng, Designer & Savile Row Tailor; and Jason Hughes, Stylist; The BA (Hons) Fashion course at the Epsom Campus is a highly desirable place to study with a friendly, dynamic and creative community of students studying across a wide range of fashion related courses and is ideally located with close proximity to London. Course Philosophy The philosophy of the course provides an inclusive and stimulating learning environment that nurtures creativity and critical thinking in order to develop essential problem solving skills to reflect contemporary and traditional design practices. The integrated curriculum encompasses the development of an innovative design approach underpinned by market awareness and industry context. The development of skilful practices within textile applications, creative cutting, garment construction, as well as image making through drawing, illustration, styling and computer aided design are all key to the unique nature and success of this course. Our creative community pursues a shared vision through the provision of a contemporary design led learning experience to shape the realisation of original and well-informed design that is appropriate for professional and commercial purposes. Students engage in a comprehensive programme, acquiring skills and knowledge of the fashion tradition paired with an experimental ethos to recognise and push the boundaries of design within fashion.
BA (Hons) Fashion Under the over-arching subject of fashion design, our focus is placed upon the training of versatile and adaptable fashion specialists able to solve problems creatively, while drawing on deep knowledge of their chosen field and a critical understanding of the social, economic and cultural factors influencing their professional environment. The course provides a learning environment in which innovation, originality and professionalism are nurtured within a range of closely related design disciplines. Students will be able to specialise in either Menswear Design or Womenswear Design disciplines in relation to their preferred career path and develop a range of professional skills through team working activities, industry collaboration and a period of work experience. Students on this course will also be encouraged to engage in a cross disciplinary approach with other fashion related courses to reflect industry practices, in which fashion design students can engage and collaborate with fashion promotion, fashion journalism and fashion marketing students. Our graduates progress with transferable and holistically formed expertise, which prepare them for postgraduate study or to establish their careers within the fashion industry equipped with comprehensive employability skills for a highly competitive and constantly changing employment market. Course Structure Year 1 (Level 4) Units of Study EFSH4001 Introduction to Design EFSH4002 Visual Communication EFSH4003 Creative Cutting & Construction ECTS4001 Introduction to Design History & Theory Year 2 (Level 5) Units of Study EFSH5005 Innovative Tailoring EFSH5006 Creative Drape Practices EFSH5004 Professional Practice (Work Experience) ECTS5001 Theories of Culture, Identity & Communication Year 2 (Level 5) Study Abroad Option EFSH5005 Innovative Tailoring EFSH5008 Overseas Exchange EFSH5007 Theories of Culture, Identity & Communication Year 3 (Level 6) Units of Study EFSH6005 Final Major Project (Opt 1): Pre-Collection & Final Collection EFSH6006 Final Major Project (Opt 2): Industry Focused Project & Negotiated Project EFSH6002 Professional Portfolio ECTS6001 Dissertation Website http://www.ucreative.ac.uk/ba-fashion
2013 Student Achievements GFW Gold Gala Womenswear Award 2013 Hannah Williams winner of the GFW Gold Gala Womenswear Award, presented by designer Todd Lynn during the Gold Gala Awards ceremony at Graduate Fashion Week for her “exceptional level of innovation.” “We thought that Hannah’s collection was extremely original very photogenic, modern and innovative using great new techniques in fabric innovation which can be seen through accessories and shoes” states Cathy Edwards, fashion editor at Dazed & Confused.
2013 Student Achievements GFW Fashion Innovation Award 2013 Hannah Williams, winner of the GFW Fashion Innovation Award for her ground-breaking silicone collection during the GFW 2013 event. Announcing the winner of the Fashion Innovation Award, Georgina Goodman selected Hannah Williams from UCA Epsom. She was chosen for “mastery of her material and concept”.
2013 Student Achievements
All Walks Diversity Now: Own Label Award 2013
3rd Year BA (Hons) Fashion student Danya Sjadzali is the successful winner of the All Walks Diversity Now:
Own Label Award, which will see her design go into production and sold through the online Own Label
website. Danya took influence from Middle Eastern and Western historical burlesque costumes for her
award winning design idea.
All Walks co-founder and TV presenter Caryn Franklin, said: "We loved Danya's work, we got a real sense
of her drawing on her own heritage and combining it with a high fashion aesthetic very successfully. Her
designs are innovative and classic, we'll be watching out for her."
2013 Student Achievements GFW Karen Millen Portfolio Award Lucy Beckett was one of two UCA Epsom Fashion students shortlisted for the Karen Millen Portfolio Award at Graduate Fashion Week 2013.
2013 Student Achievements GFW Ethical Fashion Award Dunia Al-Baghdadi shortlisted for the Ethical Fashion Award out of 10 finalist at Graduate Fashion Week,
2013 Student Achievements GFW Ethical Fashion Award Dunia Al-Baghdadi shortlisted for the Ethical Fashion Award out of 10 finalist at Graduate Fashion Week,
Industry Projects Industry Project Aims: Industry based projects link students with the commercial world and are a valuable part of the students learning experience. Students get the opportunity to put their knowledge and skills to work on a ‘live’ brief and the opportunity to present a wide range of innovative and creative responses that have been developed for the industry partner. Industry Project Outcomes: Students are able to draw upon a wealth of resources to provide highly creative design solutions that have been informed by inspirational research themes, trend information and market analysis as well as tailoring innovative outcomes to reflect the brand identity or design philosophy. Feedback and recommendations are provided to the students by the Industry Partner to support their professional development and the winning students who have responded to the brief creatively and successfully maybe selected for internship or employment opportunities.
Industry Projects
Year 2 Red or Dead Industry Project
Working with a live brief was a new experience for Year 2 students, but one that gave the students an opportunity to apply the
appropriate skills that they had previously developed on the course.
Applying market research, trend analysis, and design development to develop an exciting range for an iconic brand provided
valuable experience for our students. It was an amazing opportunity for them to connect directly with industry at a creative level.
The subsequent chance to discuss their work and obtain feedback from the Creative Director, Katie Greenyer was a unique
experience, which will help both their personal and professional development. 2nd Year student Clara Daly won the £500 first prize
for her trend, design and concept presentation as well as a paid three month internship in the Design Department at the Red or
Dead HQ (part of the Pentland Group).
Phil
Rowland
Senior
Lecturer
Fashion
BA
(Hons)
Fashion
Industry Projects Industry Projects: Year 2 Innovative Tailoring (Sept 2013 – Dec 2013) Students are encouraged to look at both the past and present in order to shape the future, where research into an historical genre of tailoring and directional research themes will be used in the development and realisation of tailoring within a contemporary fashion context. Year 2 Creative Drape Practice (Jan 2014 – Mar 2014) Students are encouraged to make themselves aware of drape practices through historical and contemporary study of the subject and using directional research themes and the practical experience of working on the stand to inform the realisation of innovative design outcomes. Year 3 Industry Focused Project (Sept 2013 – Dec 2013) The Industry Focused Project will incorporate the consolidation of contemporary design practices, market research and brand analysis to enable the student to successfully respond to a live industry project briefs. Creativity and innovation will be underpinned by in-depth knowledge of related industry contexts and the principles of fashion marketing and branding. Year 3 Negotiated Project (Jan 2014 – Apr 2014) The Negotiated Project will allow the student to identify responsive and creative design concepts as well as establish clear strategies for the development of a live collaborative project with an industry partner. This will be supported by the Year 3 Design Tutor and may also include mentoring and working in the design studio at the Industry Partners’ organisation on a part-time basis .
Creative Skillset Course Accreditation Creative Skillset Course Accreditation This Year the BA (Hons) Fashion course has been successfully awarded a Creative Skillset Course Accreditation, which is in recognition of our student achievements as well as our commitment to working closely with industry to ensure that our fashion design graduates are fully equipped with the essential skills, knowledge and professionalism to establish their career within the fashion industry. The quality of our students work and level of innovation received high praise and commendation by the industry selection panel including Nicole Farhi, Betty Jackson and Anne Tyrell (BFC). About Creative Skillset Creative Skillset is the licensed Sector Skills Council for entertainment media, fashion and textiles, publishing and advertising, marketing and communications. Our aim is to support the productivity of our industry to ensure that it remains globally competitive. We do this by influencing and leading; developing skills, training and education policy; and through opening up the industries to the UK's pool of diverse talent. We conduct consultation work with industry, publish research and strategic documents, run funding schemes and project work, and provide information about the challenges that face the industries and what we need to do to overcome them. We also provide impartial Creative Industries careers resources. Whether you are a freelancer looking for training information, a student furthering your knowledge of the industries or a public agency partner, we aim to provide you with easy access to the information you require.
UCA Epsom Fashion at Graduate Fashion Week 2013 – Womenswear
Please
visit
the
Vogue
web-‐link
below
to
review
the
full
UCA
Epsom
Fashion
catwalk
show
at
Graduate
Fashion
Week
2013
hLp://www.vogue.co.uk/fashion/autumn-‐winter-‐2013/ready-‐to-‐wear/uca-‐epsom
UCA Epsom Fashion at Graduate Fashion Week 2013 – Menswear
Please
visit
the
Vogue
web-‐link
below
to
review
the
full
UCA
Epsom
Fashion
catwalk
show
at
Graduate
Fashion
Week
2013
hLp://www.vogue.co.uk/fashion/autumn-‐winter-‐2013/ready-‐to-‐wear/uca-‐epsom
2012 Student Achievements
Mariapia Mineo winner of the Fashion
Capitals: Fashion Innovation Award,
presented by Her Royal Majesty the
Queen at the Silver Jubilee in May 2012.
Ulyana Danyleyko winner of the Sabotage
Designer Competition at Lviv Fashion Week
in Ukraine.2012 Student Achievements
Pop icon Lady Gaga selected
outfits from three UCA Epsom
graduate collections to be worn on
stage for her current World Tour.
Ulyana Danyleyko Iryna Mikhailovich Mariapia Mineo2013 Photo Shoot
Sian Hulse2013 Photo Shoot
Maria MichaelWork Placement
The work placement takes place in the latter stage of Year 2, which informs an
integral part of the students learning experience and professional development.
Students will be required to undertake a period of work experience between 5 weeks
to 3 months in industry, where students are able to apply their acquired skills and
knowledge within the work place and also learn more about the company and career
opportunities within the fashion industry.
Recent students have undertaken work placement within a diverse range of fashion
companies including:
Marc Jacobs Acne
Alexander Wang C.P. Company
Ralph Lauren Adidas
Victor & Rolf Puma
Tom Ford Nike
Diane Von Furstenburg Ted Baker
Burberry Top Man
Alexander McQueen Top Shop
Vivienne Westwood WGSN
Markus Lupfer TrendStop
Mario Schwab French Connection
Erdem Next
Peter Pilotto Fat Face
J.W Anderson Ben ShermanGraduate Destinations
Suzzie Wong, Design Director at Ralph Lauren (NYC)
Loukia Hay, Head of Design at Matthew Williamson
Siri Johansen, Mens Knitwear Designer at Kenzo (Paris)
April Schmit, Senior Designer at Fenn Wright Manson (London)
Emma Golley, Senior Designer at Julien MacDonald
Margherita Mazzola, Design Assistant at Gareth Pugh
Emily Harris, Studio Manager at Henry Holland
Courtney McWilliams, Senior Menswear at Givenchy (Paris)
Nick Paget, Senior Designer at TopMan
Sofia Makridi, Design Consultant at Charles Philip (Shanghai)
Harriett Edmunds, Studio Assistant at Diane von Furstenberg
James Walker, Menswear Designer at Hunter Gather
Tej Sopal, Head of Menswear at Store Twenty One
Iryna Mikhailovich, Creative Director at Artefact Fashion
Alice Parigiani, Senior Menswear Designer at Bagir
Antonia Lloyd, Designer at Tim Soar
Natalie Robertson, Womens Apparel Designer at Puma
Dora Szilagy, Senior Designer at Adidas (Germany)
Simon Holden, Formalwear Designer at John Lewis
Katie Barrett, Menswear Design at Fat Face
Christina Wilson, Womenswear Designer at River Island
Olivia Coskie, Menswear Designer at French Connection
Georgina Elliott, Menswear Designer at Ben ShermanContact Details Steven Dell Course Leader BA (Hons) Fashion University for the Creative Arts 21 Ashley Road Epsom Surrey KT18 5BE Tel: 01372 728811 (Ext 2418) Email: sdell@ucreative.ac.uk Website: www.ucreative.ac.uk/ba-fashion
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