LIVE SP RTS ARE CALLING - Score big this year with a winning strategy. Demand for live-streamed sporting events is higher than ever.
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2022
LIVE
SP RTS
ARE
CALLING
Score big this year with a winning strategy.
Demand for live-streamed sporting events is
higher than ever.
Source: Statista
Television ad In 2020, the global sports market reached
a value of nearly $94.435 billion and it is
spend in North expected to grow at a CAGR of 16.3% to
reach nearly $200.878 billion by 2025.
America has
continued on an
The Super Bowl, Olympics, Copa America,
UEFA Champion's League, Tour de France,
upward track. and FIFA World Cup continue to be global
forces to be reckoned with in 2022.
This is for good
reason, as live
One great thing about advertising during
the Super Bowl and other global-scale
and on-demand events is that advertisers' reach isn't just
limited to television. The ads spill over to
sports are making digital media as well. In 2021, the Super
Bowl alone reached over 63 billion social
a comeback. media impressions.
80
million
60
million
40
million
20
million
2013
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2014
2015
2016
2017
2018
2024
2019
2020
2021
2022
2023
0
Television ad spend in North America from 2000 to 2024
(in million USD)
Source: Zenith
68 million
Champion’s League
Tracking
the 45.5 million
World’s
Australian Open
Most 30.4 million
Super Bowl
30.4 million
U.S. Open
Google Searches in 2020 16.6 million
French Open
Source: Statista
Most Watched
Sports Games on TV
in the U.K. in 2020
Six Nations Championship 7.6M
England vs Wales (Mar 7) viewers
International Football 4.8M
viewers
England vs Wales (Oct 8)
Soccer Aid for UNICEF 3.5M
viewers
(Sep 6)
UEFA Champions 2.8M
viewers
League Final (Aug 23)
Premier League Man 2.7M
viewers
City vs Arsenal (Jun 17)
Live Super Sunday Man 2.5M
viewers
City vs Liverpool (Nov 8)
Source: Statista
Number of TV viewers watching
U.S.
Super Bowl 54
100.45 million
NFC Championship
42.48 million
AFC Championship
41.11 million
NFL - NFC Divisional
37.24 million
NFL - NFC Wild Card
35.4 million
NFC - AFC Wild Card
35.12 million
Thanksgiving Day Football
30.33 million
NFL - NFC Wild Card
29.93 million
NFL - AFC Divisional
29.41 million
NFL Pro Bowl
7.97 million
For the 2021 Olympics, sports streaming reached
new global heights with 170 countries active on
social media. Participants made around 67,000
posts with 85 million video views.Frequency of Watching Live
Sports on TV in the U.S.
(as of April 2021) Almost every day
12%
Never 34%
25% At least once a week
18% 11%
Once every few months At least once a month
As the world continues to adapt to When viewers are engaged with live
pandemic life amid rising vaccine rates, sports, they are more likely to make
the viewing and streaming of live sports purchases. More and more consumers
will continue to gradually increase. are watching live sports on television
and increasingly, streaming them online.
Advertisers have become more The opportunity for taking advantage of
sophisticated too, relying more on this market is wide open.
hyper-targeting to harness the
power of contextual targeting, Apple is in talks to pick up broadcasting
location, and real-time user rights for Major League Baseball, while
behavior. Amazon will become the exclusive
home of NFL’s Thursday Night Football
beginning in 2022.
n a recent report of digital sports
viewership by eMarketer, almost one in
four U.S. live sports viewers tuned in via
digital channels in 2020. Overall, U.S.
digital live sports viewership grew by
14% from 2020 to 2021.Take advantage of users’ undivided
attention by launching your ads in
real-time during key game moments
across desktop, mobile, and CTV.
DynAdmic’s proprietary audio and
video recognition technology positions
your ads based on specific keywords,
interests, locations, and competitors.
Imagine your brand’s positioning by
launching ads when users search for
relevant NFL content.
Its hyper-targeting capabilities pick the
best moment and screen to place your
According to our latest case study, ad in front of the most relevant user.
viewership increased during NFL Sync up your ad using real-time data
games with hyper-targeting video, and live-action information like
the hottest new digital trend. See updates, current weather, and more.
Optimize your creative in real-time to
Sport Sync’s hyper-targeting
drive the most value this sports season.
technology at work:
Set your targets ahead of
CTR 50.90% the competition in 2022.
Learn how to win over your
VTR 18.30%
audience during major
sporting events with
DynAdmic’s hyper-targeting
technology available across
mobile, desktop, and CTV
for the cookie-less world.
Get the targeting you need
to score big over the
competition.
sales@dynadmic.comYou can also read
