DEVELOPMENT OF ELECTRONIC COMMERCE IN KAZAKHSTAN - THE REPUBLIC OF KAZAKHSTAN
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THE REPUBLIC OF KAZAKHSTAN
DEVELOPMENT OF
ELECTRONIC COMMERCE IN
KAZAKHSTAN
GENEVA,
29-30 November, 2021
1GLOBAL TRENDS IN THE DEVELOPMENT OF E-COMMERCE
The COVID-19 pandemic has led to a
significant increase in online commerce and Online sales are expected to grow by The importance of proper supply
increased sales, and by 2030, sales in e- 18% in 2021, and 20% of total retail sales chain management is increasing.
commerce will amount to $4.7 trillion dollars. by 2025, compared with 10% in 2019.
1 2 3 4 5
Competition rules, data confidentiality, trade Regions with a low level of penetration of bank cards,
standards and solvency rules, data localization but with a high penetration of smartphones, are
laws are considered. switching to digital payment systems.
Artificial Renewable
Internet of things Blockchain Big data Digital services
intelligence energy
2E-COMMERCE MARKET IN THE REPUBLIC OF KAZAKHSTAN
EVALUATION OF E-COMMERCE
B2C E-commerce Ranking ICT Development Networked
Index Ranking (2020) Index (2017) Readiness Index Ranking (2020)
60 / 152 52 / 176 56 / 134
GROWTH OF THE SHARE OF E-COMMERCE (%) IN B2C TRADE THE VOLUME OF PURCHASES ON
(TRILLION TENGE) 15% INTERNATIONAL INTERNET SITES
Retail turnover
Розничный товарооборот Объем электронной
Wholesale торговли
turnover 23.5 (MILLION PACKAGES)
9,9%
2019 37,1
3.7% 9,7% 14.5
11.3 11.5 2020 11,3
3.6 2025 334,5
1.1 1.4
0.4
2019 2020 2021 2025
PURCHASES ON INTERNATIONAL
THE GROWTH OF THE NUMBER OF BUYERS ON THE INTERNET (MILLION
7.7 INTERNET SITES (BILLION TENGE)
PEOPLE)
2019 221,6
4.6
3.8 2020 142,9
3.2
2025 2292,8 3
2019 2020 2021 2025DEVELOPMENT OF THE E-COMMERCE ECOSYSTEM
1
CONSUMER E-COMMERCE
PROMOTION AND
SME TRAINING
LOGISTICS AND ELECTRONIC
TRANSPORT ECOSYSTEM OF PLATFORM
E-COMMERCE
DEVELOPMENT OF
PAYMENT VENDOR OF 2 DELIVERY SERVICE
AND LOGISTICS
SYSTEM GOODS/SERVICES SERVICES
Targets by 2025
DEVELOPMENT OF
•
•
15% share of e-commerce in retail
7.7 million active online buyers in e-commerce
3 ONLINE CROSS-
BORDER TRADE
• 106.2 million pcs. volume of purchases on Kazakhstan Internet sites
• 90% share of non-cash payments in e-commerce
• 60 minutes average delivery time of goods within the city
41 E-COMMERCE PROMOTION AND SME TRAINING
1. Equation of conditions in international cross- 1. Launch of a business accelerator for SMEs to
border electronic commerce go online (together with Mastercard)
• From 2022, foreign companies selling goods and services online are 2. 4 e-com centers have been opened in Kazakhstan
required to pay VAT (12%).
and more than 3,500 people have been trained
2. Digitalization of social benefits and allowances
3. General recommendations on personal data
for citizens
protection for online platforms have been launched
• By the end of 2021, it is planned to launch a pilot project of a digital
"social wallet" within the framework of an instant payment system 4. The program of the educational module on e-
commerce for students has been developed
3. Reimbursement of expenses to entrepreneurs 5. A telegram channel for training SMEs – "SME
for the creation of online stores Online" has been launched
• Annually, 50 companies receive up to 2 million tenge to create an
online store (Internet sites, mobile applications). 6. Cooperation with Singapore on the development of
digital commerce in Kazakhstan
4. Mitigation of reporting requirements for
income tax exemption for electronic online 7. A digital platform for consumer protection has been
platforms launched
52 DEVELOPMENT OF DELIVERY SERVICE AND LOGISTICS SERVICES
Internet parcels - potential for the development of transit
Kostanay chains
Ust-Kamenogorsk There is a convenient infrastructure of the transport corridor "Western
Aktobe
Europe – Western China"
Distribution of created orders
Expansion of the transit potential of the ICBC Khorgos SEZ Creation of
Shymkent Bonded warehouses where imported goods can be stored without
payment of duties
Creation, change of legislation of customs warehouses together with
Work is underway to use the buildings at the local authorities to expand the Alibaba customs procedures
network of fulfillment centers
The Mypost aggregator service has been launched, open to all market
participants, where SMEs will be able to order a delivery service
2017 2018 2020 2021 2023 2025
Almaty Nur-Sultan Almaty Aktobe Nur-Sultan, Almaty, Ust-Kamenogorsk, Taraz, Kyzylorda
(1 center) (1 center) (2 centers) Shymkent, Pavlodar, Aktau, Kostanay, Petropavlovsk,
Saryagash Uralsk, Karaganda Atyrau, Kokshetau
(4 centers) Taldykorgan (6 centers)
Construction of fulfillment centers in cooperation with Kazpost JSC (6 centers) 6DEVELOPMENT OF CROSS-BORDER ONLINE TRADE
• Bringing domestic producers to international platforms
• From January 1, 2022 within the Eurasian Economic Union, a pilot project
(experiment) in the field of foreign electronic trade in goods will be launched
on the basis of Kazpost JSC
• Support of Kazakhstan's domestic producers
2020 2021 2022 2023 2024
• Alibaba – 100 • Alibaba – 150 • Alibaba - 200 • Alibaba - 250 • Alibaba-300
companies companies • Amazon • Amazon • Amazon
• Amazon • Shopify • Shopify • Shopify
• Rakuten • Rakuten • Rakuten • Rakuten
• Wildberries • Wildberries • Wildberries • Wildberries
Продажи ($)
17 million 21 million 25 million 30 million 32 million
Operator: 7СПАСИБО ЗА ВНИМАНИЕ
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