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LECTURA HEAVY MACHINERY MAGAZINE
DigiMessenger
8/2022
FACILITATION
INTELLIGENCE
VALUE
LIFTING & ACCESS RENTAL
9 40 44
ESSAY INTERVIEWS TOP 10 SERIES
Top 5 trends that will Telehandler sector World’s Top 10 biggest
revolutionize the rental Rental industry tractors in 2022
industry Software solutions
DigiMessenger Design ENG
Bloomfield.studio
Issue 8, February 2022
A publication of LECTURA GmbH
Bilingual construction equipment e‑maga-
zine, 30,000 readers per issue, 3 issues
per year
Previous issues
Patrik Eder, Editor
Editorial
DEAR READERS,
LECTURA GmbH The first issue of 2022 is here! The eight issue fo-
cuses on the lifting and access sector and also brings
Address
valuable insights from the rental industry. Recently,
Verlag + Marketing Service
LECTURA ran a survey focused on attendees of the
Ritter‑von‑Schuh‑Platz
largest construction trade fair – bauma – and collect-
390459 Nürnberg
ed nearly 50,000 responses in just 3 weeks. Learn
CEO, sales what the respondent’s expectations and goals are.
Petr Thiel Websites Do you know what tractor is the biggest in the
p. thiel@lectura.de lectura.de.contact world? Check the answer in our article from the Top
lectura.press 10 series! Do not miss the editor’s essay featuring
Editor
lectura.specs trends that will revolutionise the rental industry as well
Patrik Eder
as rental expertise from the truck-mounted work plat-
p. eder@lectura.de Newsletter
form sector. Last but not least, LECTURA brings you
lectura.newsletter
Phone exclusive interviews with Bobcat, Trackunit or the
+49 (0)911 43 08 99-0 Social media American Rental Association – do not miss them!
facebook instagram twitter As you have probably noticed, the design of the
Email
DigiMessenger has changed. The new layout is a part
info@lectura.de youtube LinkedIn
of a rebranding process of the company. LECTURA
reached a huge milestone of 1 million visitors per month
in 2021 and decided to support the digital development
with a new identity, underlying the success. What does
Picture on the cover: Komatsu PC58MR-5 it mean specifically? A brand new logo, company col-
ours, design of our products and services. More details
Advertising Partners: on page 7!
Patrik Eder, Editor
2 DigiMessenger 2022/8 3
CONTENT INHALT
7 9 12 53 57 59
LECTURA REBRAND EDITOR’S ESSAY LECTURA NEWS Deutcher Teil LECTURA REBRAND ESSAY DES REDAKTEURS
LECTURA is stepping Top 5 trends that will LECTURA appoints LECTURA schlägt ein Die 5 wichtigsten
into a new chapter and revolutionize the rental Jörg Bachmann as neues Kapitel auf und Trends, die die
rebrands… industry the new Sales Director firmiert neu... Vermietungsbranche
revolutionieren werden
14 18 20
ARTICLES LECTURA SURVEYS ISSUE FOCUS
62 64 66
Lifting & Access bauma Access Equipment LECTURA NEWS PREMIUM ARTICLES PREMIUM ARTICLES
and Telehandlers LECTURA Akii – Rototilt – die clevere
ernennt Jörg Bachmann Baustellensicherung Gesamtlösung
zum neuen Vertriebs- per Smartphone
direktor
22 28 32
68 72
RENTAL SPECIAL
74
INTERVIEW ISSUE FOCUS
Expertise ARA forecasts a 4 year Cranes
rental market growth ARTIKEL LECTURA SURVEYS
ISSUE FOCUS
in North America Lifting & Access bauma
Hubarbeitsbühnen und
Teleskoplader
34 37 40
INTERVIEW LECTURA ANALYTICS INTERVIEW 76 82 84
Trackunit enhances the ValueRadar by Bobcat
ISSUE FOCUS INTERVIEW
potential of any rental LECTURA Analytics VERMIETUNG SPEZIAL
fleet with the Trackunit Krane Trackunit
Expertise
Kin tag erweitert das Potenzial
jeder Mietflotte mit
dem Trackunit Kin-Tag
44 52
TOP 10 SERIES In the 87 90 94
World’s Top 10 biggest Next Issue
LECTURA ANALYTICS INTERVIEW In der Nächsten
tractors in 2022
ValueRadar von Bobcat Ausgabe
LECTURA Analytics
4 DigiMessenger 5
ENG ENGLISH VERSION LECTURA REBRAND ENG
LECTURA
is stepping into
a new chapter
and rebrands…
Companies are rebranding themselves
for all kinds of reasons. For LECTURA,
the company that for almost 40 years
has been supporting professionals
from the machinery industry all over
the world with comprehensive ma-
chinery data, that reason was the
1,000,000 users milestone that the
company reached in 2021.
That was the moment when Iva and Petr Thiel, its CEOs,
decided that the company needed to take the next step
and start a well-deserved rebranding process. “I am
convinced that with Martin Lauer’s contribution, our
Head of Marketing, and his team, LECTURA’s transfor-
6 DigiMessenger 2022/8 7
ENG LECTURA REBRAND EDITOR'S ESSAY ENG
mation will be handled as professionally as possible, letter L, depicting heavy engineering, working with
Top 5 trends
and will become the most powerful growth tool for our data and representing design precision. Last but not
business”, Petr Thiel underlined. “It’s a great way to least, by using a bold colour palette, sharp and dis-
show that the business is taking the next step through tinctive shapes, clean and crisp typography, the
new goals, services or values, to make other clients visual system reflects a high level of self-confidence
notice the company and connect with them. LECTURA and LECTURA’s strong and distinctive position in
that will revolu-
went through a major transformation over the last the machinery market.
5 years. We have boosted processes and technology,
and built an incredible know-how in the digital world
as well as a product & service portfolio. One could say Read the whole story and interview
with Petr Thiel HERE.
that we not only grew but also “grew up” in a very short
tionize the rental
period of time. This overall sophistication deserved an
upgrade in brand and brand communication. We want
our customers to understand that there is a complete-
ly new LECTURA, that still keeps its original values of
a family company and will continue to do so, but that
industry
from now on will bring even more value to the market
by offering services based on the latest technology,
but with a unique human touch”, added Thiel.
From now on LECTURA will be using the claim
“Boosting equipment insights” that reflects all as-
pects of the mission that we put ahead of it. Further
on the evolution of the logo, is a combination of the
Florentina Chiriță | January 28, 2022
Rental industry, the way we know it
today, is facing unprecedented chang-
es. Technology is continuously evolv-
ing, making important progress to-
wards ease and speed, year after year,
and creating new trends on this mar-
ket. What now seems “too complex” or
Primarily, the icon represents the first We also illustrate heavy technology And, last but not least, we refer to “too sophisticated” will become the
letter of the company name — L. (the basic focus of the company), construction, accuracy, precision (we
secondly we refer to data- mining,
working with data (“digging”)
are still a German company after all).
new normal for rental companies soon-
er rather than later.
But how can rental businesses survive in an ever
Photo: www.softengi.com
changing environment? The answer lies in attitude –
perceiving the changes as opportunities that will help
them stay ahead of the game, rather than uncomfort-
able challenges – and speed – the faster rental com-
panies’ owners understand that exploring the possi-
The graphics shows the development and ideas behind the new LECTURA logo
bilities of using emerging technologies will help them
Image source: LECTURA Verlag GmbH
increase performance, the better.
8 DigiMessenger 2022/8 9
ENG EDITOR’S ESSAY EDITOR'S ESSAY ENG
E
T IV
IP S
S CR TIC
Y
DE AL sis rental companies can predict better when mainte- many ways, as it can be used to guide operators on
A N
nance needs to happen, however, a breakdown can still how to use the equipment to improve overall safety. It
occur without prior signs. With the help of 3D printing could also be used to find the best applicable piece of
technology rental companies can have access to an equipment. If, for example, a customer wants to rent
IC unlimited range of spare parts where they need them an aerial work platform, AR could help to determine
O ST and when they need them, by just printing out one on- the size of the needed equipment by projecting the
E G N ICS
M
TI ICS A YT site when they need it, without having to order it and equipment in the actual space. AR can also be used to
- DI AL
AL YT
ship it. At the moment not all materials can be printed, help rental companies to interact completely different-
AN
RE AL IOT however, this will change in the near future. Besides ly with their customers. A customer can set up a Mi-
AN minimizing the risk of breakdowns, 3D Printing also crosoft Teams call allowing a rental company employee
ANALYTICS creates new sales opportunities. Instead of just selling to see exactly what the customer is viewing. AR can
spare parts, companies can also add the 3D models also be used to streamline the maintenance process,
for sale to their catalog. providing an engineer with all the necessary informa-
tion during the work order process. With object rec-
ognition, guided maintenance, IoT information, and
4. BLOCKCHAIN, CRYPTOCURRENCY
real-time information about the system, the engineer
E L & SMART CONTRACTS
has all the tools he needs to be able to repair a piece
T IV I CA A brand-new technology that can revolutionize the way
IC ICS OR IC
S of equipment as quickly as possible.
R ED YT I ST LYT data is stored and shared is Blockchain technology:
P AL H A “a shared, distributed, decentralized and tokenized
AN AN
ledger that removes business friction by being inde- CONCLUSION
pendent of individual applications or participants. It Technological disruption is really changing the game
1. BIG DATA, MACHINE LEARNING panies can work more efficiently, gain a better insight allows untrusted parties to exchange commercial for both equipment rental and the rental industry,
& ARTIFICIAL INTELLIGENCE into their processes and can eventually become more transactions.” In the rental space, information is often therefore it is vital for companies to explore the use of
Nowadays, rental equipment is loaded with all kinds of profitable than ever before! IoT data becomes even stored fragmented because of the many different in- these new technologies to stay ahead of their compe-
sensors to read out data. This data is already used in more valuable in driving new business insights if com- formation systems that are used. By using the block- tition. Ultimately, the ones that will be able to act upon
the day-to-day processes like GPS localizers, con- bined with analytical tools. As previously mentioned, chain technology, information about equipment and these opportunities will be more successful, will
sumption information or to automatically generate typically IoT data is being used operationally for GPS equipment-related information could be stored cen- achieve higher customer satisfaction, and will become
a service call in case something breaks down. All these data, consumption or error messages. trally and easily shared. Other OEM information that more profitable than the ones that will choose not
sensors are generating vast amounts of data that can However, this data could also be used predictively: also could be of interest are purchase price, purchase to adapt.
be easily stored on the cloud. Via sophisticated algo- to assure maintenance is done before a fault actually date, warranty, recall information and equipment specs.
rithms that can be trained, machine learning can be happens. By using data analysis companies can predict Many rental companies are struggling to get a clear
Text source: www.hso.com
used to find new relationships between all this data. when equipment needs to be maintained, revolution- equipment life cycle view, and blockchain can poten-
The most interesting addition to such a way of working izing asset management. Typically, maintenance is tially help achieve this goal.
will be artificial intelligence, allowing these algorithms driven by time or consumption. Rental companies fol- Another blockchain area which could be of interest
to do the training and data analysis entirely by them- low the OEM’s maintenance schedules to assure their for rental companies is the possibility to work with
selves. This way of data analysis can result in com- equipment is in optimal condition. But in the case that smart contracts. A smart contract is a virtual rental
pletely new and unexpected insights, allowing rental they are able to predict when equipment needs to be agreement between the rental company and the cus-
companies to be more efficient and serve their cus- maintained it is also possible for them to save on un- tomer. Via the blockchain a transaction can be made
tomers from a new perspective. necessary early maintenance, increase utilization rate and verified and after the customer pays with crypto-
At the same time, the use of AI in combination with and be more efficient. currency the transaction is completed. It’s even pos-
self-driving and operating rental vehicles could sible to arrange a digital interaction between several
open a whole lot of new opportunities, as currently parties before the actual transaction is made.
3. 3D PRINTING
many rental companies rent equipment together with
Rental equipment is often used in remote and harsh
an operator.
locations such as mines, forests or construction sites. 5. IMMERSIVE EXPERIENCE: VIRTUAL 3D Lift Plan Knife jack lattice boom, DICA outrigger pads
When equipment breaks down, it can be very costly AND AUGMENTED REALITY Image source: www.dicausa.com
2. IOT & PREDICTIVE ANALYSIS for both the rental and the renting company. To mitigate Augmented reality (AR), virtual reality (VR) and mixed
The Internet of Things (IoT) is generating a mass the risk of breakdowns, companies have large amounts reality are changing the way that people perceive and
amount of data that could potentially revolutionize the of spare parts in stock ready to be used when some- interact with the digital (and real) world. This new tech-
rental market. By making use of IoT related data, com- thing breaks down. By using IoT and predictive analy- nology has the potential to change the rental market in
10 DigiMessenger 2022/8 11
ENG LECTURA NEWS LECTURA NEWS ENG
LECTURA
appoints Jörg
Bachmann as
the new Sales Jörg Bachmann
Image source: LECTURA Verlag GmbH
Director Petr Thiel, CEO
Image source: LECTURA Verlag GmbH
“I was really impressed by LECTURAs unmatched on- “I am more than excited to welcome Jörg in our interna-
January 20, 2022 LECTURA Verlag GMBH, German com-
line performance, which is far above the current in- tional team and strongly support our vision being the
pany with almost 40 years of experi- dustry standards. While my main goal is to develop facilitator in the equipment industry that turns data into
LECTURA’s brand in the different segments (construc- value. Every month, 1,000,000 visitors search, find, and
ence in providing comprehensive ma-
tion and rental industry) as the partner #1 for big data use valuable intelligent information from our wide da-
chinery data and digital solutions to for machines, I am also looking forward to having fun tabase of over 160,000 machinery and equipment spec-
working with the entire team, our customers and our ifications and technical details. All this is not only about
customers from all over world to sup-
stakeholder, and make the digital journey that LECTU- specifications, we distribute thru our channels a lot of
port their purchase decisions, ap- RA offers an outstanding experience. I am delighted to industry and technology information as well. With Jörg’s
be on board now and have the opportunity to succeed contribution, I am more than confident that these num-
pointed Jörg Bachmann as the new
in finding the right customers to develop digital excel- bers will increase, our strong team will become even
Sales Director. lence with machine and marketing data” said Bachman. stronger, and we will be able to accomplish our number
one mission: to become the leading experts in the in-
dustry by boosting equipment insights and by offering
Bachmann, who has an extensive expertise of more quality services to our clients that have invested their
than 15 years as Sales, Marketing and Business De- trust in us”, stated Petr Thiel, CEO of LECTURA.
velopment expert in the construction equipment and
rental industry, will take over both national and inter-
national sales operations for the entire LECTURA
portfolio of track record proven solutions, profession-
al consulting services and measurable promotional
tools – LECTURA Specs, LECTURA Survey, LECTU-
RA Analytics, LECTURA ValueRadar and LECTURA
API – starting the 20st of January 2022.
12 DigiMessenger 2022/8 13
ARTICLES ARTICLES
ENG LIFTING & ACCESS LIFTING & ACCESS ENG
Lifting & SINOBOOM BV AND
TRACKUNIT SIGN MOU FOR
JLG LAUNCHES
CONVERSION KIT
FOR CUSTOMERS,
Access
TELEMATICS SOLUTIONS EXTENDING GENIE RECEIVES
EQUIPMENT LIFE 12 INDUSTRY AWARDS
Sinoboom BV, the European sub-
IN 2021
sidiary of the Chinese MEWP man- JLG Industries, Inc., an Oshkosh Cor-
ufacturing specialist, has signed poration company [NYSE:OSK] and Redmond, WA (Dec. 21, 2021) – In-
a Memorandum of Understanding a leading global manufacturer of mo- dustry associations, a data analyt-
(MoU) with Trackunit confirming the bile elevating work platforms and ics company, and multiple trade
telematics solutions specialist as telehandlers, announces the release publications recognized Genie and
preferred partner in the design, in- of a conversion kit for its 660SJ mod- its products in 2021 for their popu-
stallation and delivery of these data el, replacing the engine with a zero larity, innovation, and the value they
services for Sinoboom equipment. emissions battery solution. add to owners and on the jobsite.
read more read more read more
TEREX UTILITIES BOBCAT T7X – RADIO FREQUENCY
CONSTRUCTION AND CONTINUES TO EVOLVE WORLD’S FIRST ALL- TECHNOLOGY APPLIED
MINING MACHINERY HYBRID SOLUTIONS ELECTRIC COMPACT TO THE PUBLIC WORKS
INDUSTRY GETTING READY FOR HI‑RANGER™ TRACK LOADER AND CONSTRUCTION
FOR BAUMA 2022 AERIAL DEVICES MACHINERY SECTOR:
AND COMMANDER Doosan Bobcat unveiled its new, IMPLASER NOVELTY
More than 10 months before bauma DIGGER DERRICKS all-electric Bobcat T7x compact AT SMOPYC
opens its doors in Munich from Oc- track loader at CES® 2022, the
tober 24–30, the world’s leading Terex Utilities introduced the Hy- world’s most influential technology Implaser, the first SME to obtain the
trade fair for construction machin- Power™ SmartPTO earlier this year event, held this month in Las Vegas R + D + i certificate in Spain, will
ery, building material machines, for a variety of Hi-Ranger™ tele- in the USA. The T7x is the first ma- present its latest novelty at Smop-
mining machines, construction ve- scopic, overcenter, and non-over- chine of its kind to be fully electric, yc 2021 in November: the applica-
hicles and construction equipment center aerial devices and Com- offering the full benefits of elimi- tion of radio frequency technology
is expecting a very high level of mander and General digger derricks. nating hydraulic systems, compo- in the sector of public works ma-
participation: 97 percent of the This simple and reliable product nents, emissions and vibrations – chinery and construction, thus ex-
available space has already been reduces idling, increases fuel sav- all while providing a cleaner, panding the offer in its line of stick-
confirmed by exhibiting companies. ings, and minimizes noise… quieter machine. ers business.
read more read more read more read more
14 DigiMessenger 2022/8 15
ARTICLES ARTICLES
ENG LIFTING & ACCESS LIFTING & ACCESS ENG
AUSA’S DR601AHG
BALLAST NEDAM
DEBUT: DEUTZ AND MAEDA REVERSIBLE DUMPER HAS
AND HEDDES BOUW &
UNVEIL ALL-ELECTRIC WON THE SMOPYC GOLD
ONTWIKKELING RELY ON
CRAWLER CRANE TWO NEW TELEHANDLER AWARD
POTAIN TOWER CRANES
FOR COMPLEX HIGH-RISE PALFINGER: PREMIUM MODELS BY KRAMER COMANSA HELPS JOIN
The first Maeda crane to be equipped At a new edition of the Technical
CONSTRUCTION PROJECT PRESENTATION IN DUBAI TOGETHER TWO
with an electric drive from DEUTZ Kramer-Werke GmbH unveils two Innovations awards that Smopyc
IN LEIDEN, THE PHILIPPINE ISLAND (CEBU
PALFINGER takes Expo 2020 in has made its debut and will help to new telehandler models. The tele- organises as part of its events re- AND MACTAN ISLANDS)
NETHERLANDS
Dubai as an opportunity to exclu- make building sites more environ- handler range now includes 12 lated to the trade fair in Zaragoza,
Through its subsidiary Heddes sively present innovations, new mentally friendly. At the DEUTZ models with stacking heights rang- the Gold Award in the “New ma- Two Comansa 21LC660 tower
Bouw & Ontwikkeling, Dutch con- technologies and new business Days trade event, drive systems ing from 4.30 to 9.50 metres. Both chinery developments” category cranes are working on the con-
struction and engineering company models to a select audience. This specialist DEUTZ and Japanese of the new models, the 1445 – has been awarded to AUSA’s struction of the cable-stayed
Ballast Nedam has deployed two sees the world’s leading manufac- crane manufacturer Maeda unveiled a compact telescopic – and the DR601AHG dumper with reversible bridge which will join Cebu City and
Potain MDT 319 top-slewing cranes turer of innovative crane and lifting the CC 1485 crawler crane, which is 3610 – an all-rounder with a 9.50 driving. The jury, made up of inde- Mactan Island in the Philippines,
to help construct two new student solutions positioned in a market fitted with a 360-volt drive powered metre stacking height – have been pendent experts from the con- a location repleted with logistical
halls… with a promising future. by a lithium-ion battery. designed with the usual hallmarks… struction industry… challenges.
read more read more read more read more read more read more
REACHING NEW HEIGHTS –
STRONG ALONE OR YANMAR CE UNVEILS ITS LIEBHERR UNVEILS THE LARGEST CRANE
IN A PACK – WOLFFKRAN FIRST ELECTRIC MINI MOBILE CRANE WITH IN THE “TOUGH ONES”
FIRST NEW BOBCAT PRESENTS THE NEW EXCAVATOR PROTOTYPE: 90 METRE TELESCOPIC SERIES: LIEBHERR
R-SERIES TELEHANDLERS WOLFF 8076 COMPACT, ITS THE NEW SV17E BOOM – THE NEW PRESENTS ITS 470 EC-B
ARRIVE IN THE UK FIRST SADDLE JIB CRANE LTM 1300-6.3 MADE IN GERMANY – FLAT-TOP CRANE
IN THE 800-METER-TONNE Yanmar Compact Equipment has
SANY EUROPE PRODUCES
Launched earlier this year, the first CLASS a long and well-deserved reputa- Unveiling the LTM 1300-6.3 also
TELEHANDLER FOR Liebherr’s successful EC-B series
of Bobcat’s new R-Series tele- tion for delivering fuel efficient and sees Liebherr set a new world re- THE USA has a strong new addition: the new
handlers have been delivered in the According to the European Archi- sustainable engine technology. cord – never before has a mobile 470 EC-B Flat-Top crane. With a
UK. The three T41.140SLP 14 m tectural Barometer, every third con- Now, the company brings its engine crane been able to carry a 90 metre The production of the SANY ST- maximum lifting capacity of 16 or 20
Stage V telehandlers form part of struction project in Europe uses and mini excavator expertise into telescopic boom with an axle load H1056A telehandler, one of the most tonnes, this crane is now the largest
an order for five T41.140SLPs pur- prefabricated parts. A trend with the field of electrification with its of just 12 tonnes. The new 300 modern and effective models in its in the “Tough Ones” family. From
chased by Truelove Property and significant implications for the tow- first electric mini excavator proto- tonne model will add to the portfo- class, is already in full swing in Bed- transport and assembly to opera-
Construction Ltd, based in Lincoln er crane industry calling for higher type: the new SV17e. This innova- lio of Liebherr 6-axle cranes. It is burg. Here, German expertise and tion on site, Liebherr’s new machine
in England. With standard tyres fit- capacity cranes. WOLFFKRAN’s tion represents an important stra- a versatile, economical fast-erect- precision combine to produce the with steel rope design meets all the
ted, the T41.140SLP offers a maxi- answer to this is its new WOLFF tegic step in the transformation for ing crane with a peerless telescop- next generation of telescopic load- relevant requirements of a modern
mum lift capacity of 4.1 tonne… 8076 Compact. Yanmar Compact Equipment. ic boom length. ers for the North American market. crane fleet.
read more read more read more read more read more read more
16 DigiMessenger 2022/8 17
LECTURA SURVEYS LECTURA SURVEYS
ENG BAUMA BAUMA ENG
LECTURA
conducted a survey
focused on bauma
attendees and
collected nearly
50,000 responses Photo taken by LECTURA shows how hectic the 2019 edition was
Image source: LECTURA GmbH
KEY TAKEAWAYS:
bauma. The world’s largest construc- Therefore, the upcoming 33rd edition will finally take — Almost 90% of bauma 2022 will be the — Of the people that announced their attendance
place in October 2022. We decided to run a survey attendants of the last edition on 2022 bauma edition, almost 60% do not know
tion trade fair. The last edition that
focused on bauma attendees and collected almost the event was rescheduled for autumn
— If the last edition attendees do not plan to be
took place in 2019 attracted over 3,600 50,000 responses in just 3 weeks! – Among exhibitors, it is more than 70%,
in this year, it mainly due to the covid-related
In total, the survey consisted of 9 questions asking among visitors almost 60%
exhibitors and almost 630,000 visitors restrictions
about the attendance of the current edition as well as – Though press representatives seems to be
from 217 countries to Messe München the previous one. Next, the goals and expectations on — The most anticipated topics of the five informed the best, still almost 50% do not
bauma 2022 were inspected as well as awareness of scheduled are know about the change
in Bavaria, Germany. Nevertheless, the
organizational issues. Also some focus was given to – Construction methods and materials
pandemic caused by Covid-19 has lim- reasons for not attending the 2022 edition. of tomorrow
– The road to zero emissions
ited organizers of many trade fairs,
shows and events that have been ei- — Though the exhibitors are mostly focused on The full report and detailed analysis
preparing investments, visitors and press
ther postponed or cancelled and bau- will be ready soon, stay tuned to our
representatives are looking forward to exploring
ma was no exception. the latest innovations and technology channels!
18 DigiMessenger 2022/8 19ISSUE FOCUS ISSUE FOCUS
ACCESS EQUIPMENT ACCESS EQUIPMENT
ENG AND TELEHANDLERS AND TELEHANDLERS ENG
WORKING HORIZONTAL POWER SOURCE CAPACITY
Access
HEIGHT REACH
Bobcat 21.2 m Diesel 6,000 kg
TR60.250
24.7 m
Equipment and Hinowa
TeleCrawler 22N
12.4 m Diesel/Electric 136 kg
Telehandlers
22 m
Sinoboom 2.64 m Electric 227 kg
1414E
15.8 m
LECTURA SPECS PERFORMANCE
LECTURA Specs currently counts 9,236 machinery models from Haulotte Sigma 8.05 m Electric 227 kg
225 manufacturers in the Aerial work platform category. These 46 PRO
machines were checked 381,126 times in 2021. The most favour-
ite category was Wheeled scissor lifts with 95,617 checked 15.7 m
models in total.
Our ultimate buyer’s guide also features 2,608 models from
48 manufacturers in the telehandlers category. The total number Skyjack 6.93 m Diesel 300 kg
of product detail views in 2021 is 570,364. SJ45 AJ+
15.54 m
Zoomlion 2.3 m Electric 350 kg
ZS4045DC-Li
Selection of new Aerial Work Platforms and Telehandlers introduced in 2021-2022
13.8 m
WORKING HORIZONTAL POWER SOURCE CAPACITY
HEIGHT REACH
Merlo Roto 22.9 m Diesel 5,000 kg Manitou 6.05 m Diesel 3,000 kg
50.26 S MT 930 H
25.9 m 8.85 m
Palazzani 10.6 m Diesel/Electric 250 kg Massey Ferguson 4.1 m Diesel 4,300 kg
TZx 820 R TH 8043
25 m 7.5 m
Find the rest of 2021-2022 Aerial work platforms on LECTURA Specs >>
20 DigiMessenger Find the rest of 2021-2022 Telehandlers on LECTURA Specs >>RENTAL SPECIAL RENTAL SPECIAL
ENG EXPERTISE EXPERTISE ENG
The truck-
mounted work
platform – stable Ruthmann Ampero TBR 250 E
in value and
sophisticated
THE AERIAL WORK PLATFORM IS
INTERESTING IN MANY RESPECTS
This initial holding period has even increased due to So why is it so interesting to take a closer look at this
the well-known difficulties in supplying new machines segment? The market for aerial work platforms is rel-
and spare parts (see below), which means that ma- atively small compared to other chassis-mounted prod-
chines from the years of manufacture 2000 to 2010 ucts such as skiploaders, hookloaders or loading
are currently coming onto the second-hand market. cranes – at least in terms of total registrations. Why
Corina Teichert | Expert for used machinery management | corinateichert.de | LinkedIn
These are units from precisely those years that were should we nevertheless take a closer look at this prod-
Christian Eiring | 4C Automotive Consulting | christian-eiring.de | LinkedIn dominated by singe copies and very small series, es- uct? And why even the used ones that are so problem-
pecially in the field of large platforms. atic? – Let’s start with a general approach – and once
again: we are talking about aerial work platforms that
are mounted on truck chassis. Scissor lifts, self-pro-
THE EVALUATION OF A USED AERIAL
pelled articulated and telescopic lifts, crawler lifts or
WORK PLATFORM IS MORE DIFFICULT THAN
lifts mounted on vans and pick-ups are excluded from
FOR OTHER SPECIAL EQUIPMENT
this consideration.
The initial service life of special vehi- Together with the fact that damage to platforms is of-
ten not recognisable at first glance and only has to be
cles mounted on truck chassis is on
uncovered by a profound appraisal by proven experts, STABLE SEGMENT
average 10 years – the construction this can lead to thorough misjudgements when it The segment of truck-mounted aerial work platforms
comes to the purchase price. This is because there is has been extremely stable in recent years and, despite
and installation of the superstructure
a risk of horrendous repair costs if damage or defects the changed circumstances due to the pandemic,
is so cost-intensive in relation to the are not immediately recognised and/or parts of the convinced with above-average growth and good earn-
smallest series built at the time are no longer available ings for manufacturers and dealers. In addition – due
chassis alone that it simply takes
and now have to be rebuilt as individual pieces. In ad- to developing areas of application – further above-av-
longer for a machine to pay for itself dition, the documentation on the custom-made prod- erage growth is expected for these special machines.
ucts built at that time is often very incomplete or even In addition, they are extremely stable in value; six-fig-
than in standard segments such as
non-existent and the manufacturer sometimes no ure sums can quickly be called up for a used platform.
tractor units. longer has the parts built at that time in stock. This is one of the reasons why they are so interesting.
22 DigiMessenger 2022/8 23RENTAL SPECIAL RENTAL SPECIAL
ENG EXPERTISE EXPERTISE ENG
Palfinger P 640
THREE CATEGORIES SAFETY REQUIREMENTS DEMAND take over has been observed for several years: in recent take years and require permanent work on mobile
In the field of truck mounted platforms, three catego- SPECIAL MEASURES years, many large, internationally active rental compa- phone masts, the energy transition will also require
ries are distinguished: In all areas, safety and correct operation play a major nies have begun to integrate smaller ones into their net- new, long-lasting projects. On the one hand, the ever
1. Light: this category includes all combinations on role: special instruction and expert operation are in- work or take over their business. Good examples of such and currently difficult availability of gas, on the other
two axles with a gross vehicle weight of up to 3.5 t dispensable prerequisites for safe operation, which is expansion strategies are Mateco (D), Kiloutou (F), Lox- hand, the climate targets will lead to the increased
and a working height of up to 30 m. why individual manufacturers have already thought am (UK&F), but there were also rental companies, e.g. expansion of wind energy, which will ensure the long-
about models to ensure this prerequisite for every use. Collé (NL), that started to expand their network outside term use of aerial work platforms. After all, it is not only
2. Medium: here the combinations on two-axle
Online instructions with special QR codes are being their own country with their own branches. This trend a question of building new turbines, but also of main-
chassis with a GVW of 3.5 t to 18 t and a working
discussed here, as are other smart digital “keys”. Such is still continuing, but whether consolidation will take taining the parks that already exist today and then
height of up to 50 m are grouped together.
new approaches could also reduce the handover time place in the end cannot be assessed at present. building new ones. This development could pick up
3. Heavy: these are combinations on chassis with to the customer and provide simple proof that the But more and more access platform manufacturers speed if the new plans to make 2% of the country’s land
more than 2 axles, 18 t to partly 60 t GVW and with equipment has been properly handed over – two oth- are also entering into cooperations and takeovers with
a working height of partly more than 100 m. er key issues for manufacturers and rental companies. other access platform manufacturers across Europe.
The aim here is to further expand the product portfolio
Whereas in the segment up to 3.5 t GVW a wide varie- and to be able to provide answers in as many segments
THE CUSTOMER STRUCTURE IS TWOFOLD
ty of manufacturers are active with a wide variety of and weight categories as possible. Ruthmann’s coop-
Common to all categories is the very heterogeneous
technology, in the segment above 18 t there are basi- erations with various manufacturers, or Palfinger with
customer structure: On the one hand, there are nu-
cally only three manufacturers left in Europe who pro- a joint venture founded in 2013 are only two examples,
merous individual entrepreneurs who use only a few
duce significant numbers of units. and just last year France Elévateur took over Talleres
platforms exclusively for their own operations (elec-
Velilla (Movex), a Spanish manufacturer, in order to bun-
trical installations, tree pruning, building services). On
dle resources in purchasing and development and ulti-
THE AERIAL WORK PLATFORM IS USED the other hand, platforms in the two higher categories
mately gain better access to the market. Thus, the ac- France Elévateur 283 TBE
IN MANY SEGMENTS are used almost exclusively by a few large customers
quisitions of the last few years have always had the goal
The areas of application are manifold, which makes the (highly specialised companies or rentals). These buy
of improving the company’s own position in under-
aerial work platform so versatile. The following main large volumes every year and are active across coun-
manned markets.
segments are served: tries, with the platform constantly changing its area of available for wind turbines, to revise the distance rules,
– Construction use. In the large platform sector, this leads to custom- to introduce a solar obligation on new buildings and to
– Forestry ers sending their platform within Europe and even as MAJOR GROWTH THROUGH DEVELOPMENTS finance the EEG levy through the state budget are
– Cities and municipalities far as North America for the respective assignments. IN RENEWABLE ENERGIES AND REAL ESTATE implemented. These are plans for Germany, but to the
– Infrastructure If you look at the developments in these areas, it quick- same extent other countries will have to think about
ly becomes clear where the growth of 3 – 5% comes and take action to achieve climate protection goals.
The large platform segment is mainly dominated by TAKEOVERS AMONG RENTAL COMPANIES
from, which according to experts can be expected in The increasing demand for properties worldwide
the latter, where long-term contracts are awarded in AND MANUFACTURERS ON THE RISE
the area of truck-mounted aerial work platforms in the will continue to be a major contributor to growth in the
the wind energy, telecommunications and mainte- In order to be able to serve all markets as well as pos-
next five years: In addition to the changeover from 4G platform sector, as in addition to new construction, the
nance sectors. sible, an increasing willingness at the rental sector to
to 5G in mobile communications technology, which will use of aerial work platforms is considered essential
24 DigiMessenger 2022/8 25RENTAL SPECIAL RENTAL SPECIAL
ENG EXPERTISE EXPERTISE ENG
for maintenance work. The need for improvements, to the lack of available new ma- backs or similar must be taken to ensure that incalcu-
maintenance and preservation of existing properties chines, on the other hand, supply lable risks due to the new type of drive and the asso-
in the residential sector continues to drive demand. bottlenecks mean that where ciated as yet unknown wear and tear are excluded as
Although no extraordinary growth is expected in a used machine is available, it can far as possible.
the forestry industry, experts estimate demand to be be sold quickly – if it does not have
very stable. Fluctuations or even extreme price pres- to work against the supply bottle-
ENTRY INTO PRICE-SENSITIVE MARKETS
sure due to globalisation, as in the construction in- necks as a manufacturer’s own
CAN SUCCEED THROUGH INTELLIGENT USE
dustry, transport and logistics, are not expected by Bronto Skylift S47XR rental machine or be used as
OF SECOND-HAND EQUIPMENT
customers. It is not yet possible to say to what extent a workshop bridging machine.
Even more than in other sectors, it is also important in
electrification will influence the market and purchas- Strategies or professional used
the next few years – the manufacturer that offers the the area of high-priced aerial work platforms to make
ing behaviour in the next few years. It is possible that machine management are hardly necessary here at
best service coverage in the country is the one that it possible for all customers to enter the large segments
the public procurement segment will play a leading present. However, with the upcoming growth and the
succeeds – and this is less about coverage in the as well. Experience shows that especially in the case
role here. normalisation of the supply chains, this topic should
country than about technical know-how and quality of platforms with high working heights, the first ma-
find its way into the development plans of the manu-
of service. These are decisive for the success of the chine is often a second-hand one. One strategy could
facturers.
THE TECHNICAL FURTHER DEVELOPMENT OF brand in the respective country. There are many ex- be to conquer new, more price-sensitive markets
Numerous examples in the car, truck and also ag-
THE PLATFORM ENABLES EVEN MORE FIELDS amples of this in Europe, and this is also the reason through second-hand machines. For this purpose, it
ricultural machinery sectors show how important and
OF APPLICATION why one or the other manufacturer – with a similar can make sense to equip the new machines with cer-
lucrative the professional management of the used
In addition to the overall increase in demand, there is product range – is sometimes so successful. A big tain options that are indispensable in the target market.
machinery business is. In some cases, the margins
also technical progress in the field of aerial work plat- brand and a corresponding range of models are no Coupled with a reliable service concept, professional
exceed those of new vehicles by far. It is therefore
forms: increased performance data, cage sizes, loads guarantee for market penetration – the service and second-hand machinery management can now decide
advisable right now to deal with the strategic orienta-
and shorter reaction times mean that other, tradition- the people behind it are decisive. between success and failure.
tion and professional portfolio management of the used
al applications are being displaced. Where scaffolding
fleet. In the future, it will no longer be enough to mar-
used to be applied, the more flexible, space-saving
HUGE POTENTIALS LIE UNUSED ket the machines that are returning after the approxi- CONCLUSION
aerial work platform is now being used more and more
IN THE HANDLING OF USED MACHINES mately 10-year initial holding period. Strategies are In summary, it can be said that the success of platform
often. In addition to the market developments that re-
This circumstance could prove to be all the more im- needed to generate young used machines as well and manufacturers no longer depends (only) on a good
quire more and more access platforms, the platform
portant if, as a consequence of the growth, the used to be a reliable partner to the customer in this area as range of new equipment. Intelligent handling of the
is also creating new areas of application for itself as
machinery business now also comes into the focus of well – especially with the knowledge that the material used equipment from the configuration of the new,
a result of its own progress.
the manufacturers. In recent years, none of the lead- that is now coming back at short notice is more likely coupled with professional portfolio management and
ing manufacturers has been able to sustainably exploit to be problematic (see beginning of article). Now it will a good service offer can be decisive factors in the race
SERVICE COVERAGE CAN BECOME and develop the “used” business. The pandemic has be especially necessary to have a good mix of young for increasing market opportunities.
A SUCCESS FACTOR also ensured that the supply of used machines is at second-hand and difficult one-offs from 2000 to 2010
While Germany has proven to be one of the most lu- an all-time low due to the extended delivery times for on the yard in order to be able to quickly compensate
crative markets for aerial working platform sales in new machines and fundamental supply problems in for any mispricing in the purchase price. Above all,
Europe in recent years – it is predicted that the mar- the spare parts business as well: on the one hand, the when electrification arrives in the field of aerial work
ket for platforms in Germany will grow by 5 – 8% over initial holding period of the machines is increasing due platforms, targeted measures such as closed buy-
26 DigiMessenger 2022/8 27INTERVIEW INTERVIEW
ENG ARA ARA ENG
The American Rental Association
ARA
claims that several factors and trends
affecting the rental industry, such as
hybrid job opportunities or digital ser-
forecasts
vices, indicate the growth potential of
the market in the next few years. Patrik
Eder, Editor at LECTURA, spoke to
a 4 year
Josh Nickell, ARA Vice President,
Equipment Segment, about the activ-
ities of the association, future events,
launch of the RentalHQ Mobile App,
rental market
the differences between the European
and American rental sectors and pre-
dictions of the American rental mar-
growth in
ket development.
North America
Josh Nickell,
ARA Vice President, Equipment Segment
PE: American Rental Association is a well-known PE: Are there any upcoming events or conferences
and established subject in the US, however, our hosted by ARA?
readers outside of the States may not be that famil- JN: The ARA Show is the largest trade show for the
Patrik Eder iar with it. Can you please introduce your associa- rental industry, delivering value through education,
tion and highlight its main activities? networking and connecting buyers and sellers of
JN: The American Rental Association (ARA) is the equipment, services and supplies. The ARA will not
largest international trade association for owners hold a traditional 2022 ARA Show due to the prox-
of equipment and event rental operations, as well imity of its 2021 event, which was pushed from
as manufacturers and suppliers of rental items. As February to October. The ARA’s annual convention
rental continues to evolve, ARA employees and and trade show will be held February 12-15, 2023,
members are working together to build a strong in Orlando, Florida.
future for our industry. That includes education and
training to develop employees and increase safety PE: In September 2021, ARA launched the RentalHQ
practices, supporting a sustainable workforce and Mobile App. What are its benefits and features?
career development, use of technology to increase JN: The RentalHQ mobile app, developed by the
operational performance and the ability to trans- American Rental Association (ARA), features easy-
form business data into actionable insights. Rental to-use search functions with fields for equipment
is more than a $65 billion industry in North America. type and location. Searches deliver a list of nearby
It’s a community of dedicated, hard-working people ARA-member rental partners carrying the equip-
and together we define our future. ment — such as lifts and scaffolding, loaders, back-
28 DigiMessenger 2022/8 29recovery (with faster growth forecast for9.9 %
2022–2023). 3.0 %
7.5 %
5.6 % 5.5 %
9.9 % 3.0 % 2.5 % 3.3%
7.5 %
5.6 % 5.5 % -9.1 %
INTERVIEW INTERVIEW
3.0 % 2.5 % 60 3.3%
ENG ARA ARA ENG
-9.1 %
9.9 % 60 30 %
7.5 % -9.1 % 50
5.6 % 5.5 % 14.1
60 3.0 % 2.5 % 3.3% 30 % 13.7
50 13.2 14.9 20 %
12.4 14.4
40 14.1 12.6 13.2
13.7
50 13.2
14.4
14.9 20 %
-9.1 % 40 12.4 14.1 13.2 10 %
12.6
60 13.2
13.7 30 % 30
In comparison to the Q2-2021 update, Us equipment 12.4
rental revenue is expected to have a more delayed 40 12.6 13.2 10 %
recovery (with faster growth forecast for 2022–2023). 30 038.7
%
50 14.4
14.9 20 % 20 41.2
14.1 35.8 37.7
30 0% 33.6 34.5
13.7
13.2 38.7 42.3 43.7
12.4 20 41.2 -10 %
40 13.2 35.8 37.7 10 %
12.6
33.6 34.5 10
38.7 42.3 43.7
20 41.2 -10 %
35.8 37.7
10
33.6 34.5 -20 %
9.9 % 30 0% 0
5.5 % 10 -20 %
3.0 % 3.3% 2018 2019 2020 2021 2022 2023
2.5 % 38.7 0 -30 %
42.3 43.7
20 41.2 -10 %
35.8 37.7
33.6 34.5 2018 2019 2020 2021 2022 2023 2024 2025 IHS Markit
0 -30 %
US Construction & Industrial Eq. Revenue Us General Too
9.1 % 2018 2019 2020 2021 2022 2023 2024 2025
10 -20 % IHS Markit
30 %
US Construction & Industrial Eq. Revenue Us General Tool Revenue YoY Growth %
0 US Construction & Industrial Eq. Revenue Us General Tool-30 %
Revenue YoY Growth %
14.4
14.9 20 %
14.1
2018 2019 2020 2021 2022 2023 2024 2025 IHS Markit
13.7
12.6 13.2 10 %
hoes, dump trucks and mini excavators — with across the U.S. There are more legal and regu- equipment suited to new commercial construc- We are seeing more contractors interacting with
US Construction & Industrial Eq. Revenue Us General Tool Revenue YoY Growth %
mapped location, contact information and a website latory differences between the U.S. and Canada tion versus European markets that deal with less rental companies and renting from mobile devices.
link for each store. 0% which do make expansion between those bor- storage space, tighter working and delivery con- The long-term trends of electrification and minia-
With the new RentalHQ app, finding rent- ders more difficult. ditions, and a higher percentage of commer- turization are continuing with some states like Cal-
al construction
38.7 equipment42.3
can be done
43.7 right from The general construction equipment rental cial remodeling. ifornia enacting new legislation to increase adoption
41.2 -10 %
33.6 34.5 the jobsite. Whether working in town or traveling store carrying a wide range of equipment including of electrified emission-free equipment even faster.
in the field, contractors can locate reliable rent- all three categories of small tools, large equipment, PE: What is your forecast for the American (global) Improved telematics and predictive analytics are
al partners in the area when equipment is need- -20 % and access equipment is common in the North rental market in 2022? What can we expect in terms also improving efficiency of use and improved main-
ed now. The app functions seamlessly with Wi-Fi America. European rental companies are more of market growth and innovations? tenance. Lastly, driver assist, remote control, and
and data connection. likely to specialize in one of the three categories JN: ARA projects 4+ years of sustained growth in autonomous functionality are in the early stages of
-30 %
In addition to easy-to-use search function, and subrent or cross hire for customers to satisfy the equipment rental industry in North America. impacting the industry with technologies like cam-
020 2021
app2022
users can 2023 2024
also view helpful 2025
articles and tips on the other two categories. Part of the reason for [See chart] This is fueled by several influences in- era technology simulating transparent buckets to
IHS Markit
equipment best practices with new topics being this is that Europe has more regulation on who is cluding government infrastructure spending, pop- improve driver visibility, remote control allowing
added often. authorized to operate equipment, particularly driv- ulation redistribution from a job market with more operators to control equipment from anywhere, and
ndustrial Eq. Revenue Us General Tool Revenue YoY Growth %
able equipment which often requires an opera- remote and hybrid job opportunities, greater ac- mini excavators that can assist the operator in dig-
PE: Do you see any differences in trends between tor’s license. In the U.S., operator’s licenses are ceptance from younger generations with sharing ging the perfect trench.
the American and European rental market? not common and only recently becoming part of and rental models, complexity of equipment, and
JN: One of the first differences many people the discussion. the environmentally-friendly nature of rental. These
notice between the ARA and ERA is terminology. The focus on the environmental impact of trends increase overall demand for equipment as
The most common terms that differ between construction equipment is growing in the United well as increased rental penetration (the percentage
markets are hire vs. rental, plant vs. equipment, States, but the European markets tend to be of equipment rented vs owned on a jobsite). This is
and cross hire vs. subrental. The European rent- more sensitive to environmental concerns. This part of a long-term multi-decade trend toward rent-
al market is more fragmented than the American trend is benefiting rental companies, because al and away from ownership. Rental allows con-
market. The differences in culture, language, and equipment rental assets produce less CO2 emis- struction companies to focus on what they do best
regulation are not as drastic between states in sions over their life cycle than owned equipment. rather than deal with the hassles and complexities
the U.S. as they are between the countries in There are many similarities in types of equipment of asset management.
Europe. This allows faster and easier geograph- offered in both markets, but the American mar- From an innovation standpoint, digitization
ic expansion for rental companies in most states kets often support rental of larger items and more has taken center stage over the last couple of years.
30 DigiMessenger 2022/8 31ISSUE FOCUS ISSUE FOCUS
ENG CRANES CRANES ENG
Cranes
LIFTING MAXIMUM HOOK TRAVEL SPEED MAX. STANDARD
CAPACITY HEIGHT BOOM
Tadano 86.5 m 50 km/h 52 m
ATF 90G-5
90 t
TEREX CRANES 64 m 29 km/h 47 m
TRT 90
90 t
Zoomlion 62 m 36 km/h 45 m
LECTURA SPECS PERFORMANCE ZRT600E
LECTURA Specs currently counts 7,616 machinery models from
94 manufacturers in the Cranes category. These machines 60 t
were checked 525,522 times in 2021. The most favourite
category was All-terrain cranes with 156,768 checked
models in total.
Grove 51 m 80 km/h 40 m
GMK3060-2
60 t
TEREX CRANES CAPACITY TOWER 80 m
SK 575-32 AT MAX. RADIUS HEIGHT
32 t 3.9 t 71 m
XCMG ENGINE 80 km/h 34 m
XCT25L4SR POWER
Selection of new Cranes introduced in 2021-2022
25 t 192 kW
LIFTING MAXIMUM HOOK TRAVEL SPEED MAX. STANDARD
CAPACITY HEIGHT BOOM
Liebherr 148 m 1.6 km/h 86 m Potain 80 m CAPACITY 82 m
LR 1250.1 MDT 489 M25 AT MAX. RADIUS
250 t 19 t 3.5 t
Liebherr 92 m 85 km/h 60 m Jaso CAPACITY TOWER 68 m
LTM 1150-5.3 J200.12 AT MAX. RADIUS HEIGHT
150 t 12 t 1.8 t 60 m
32 DigiMessenger Find the rest of 2021-2022 Cranes on LECTURA Specs >>INTERVIEW INTERVIEW
ENG TRACKUNIT TRACKUNIT ENG
Trackunit
enhances the
potential of any
rental fleet with
the Trackunit
Soeren Brogaard, CEO Trackunit
PE: At the ARA show in October, Trackunit intro-
duced the Asset Utilization feature for the Trackunit
Kin. What are its features?
Kin tag
SB: With Asset Utilization users can now monitor
movement, vibration, and activity of tags connect-
PE: It has been almost 1 year since Trackunit ed to the Trackunit environment. That means that
launched the Trackunit Kin asset tracking solution. users, site managers and rental operators not only
What are its main advantages and how has it been know where their equipment is located, but also
perceived by customers so far? gain visibility into how tagged equipment is being
SB: Trackunit Kin is an important extension of our used. The system empowers them to identify un-
vision to enable a connected construction equip- der-utilized assets so that they can be relocated to
ment environment with data insights and analysis other jobsites or customers, reducing customer
The Danish company Trackunit offers that brings major benefits to rental companies, costs, and improving rental utilization.
contractors and operators. Specifically, Trackunit From the perspective of a site-manager or
SaaS-based IoT solutions for the con-
Kin has made visible a new layer of previously un- rental manager, Trackunit Kin provides a clearer
struction industry. Patrik Eder spoke connected equipment, that were often and easily overview of what types of equipment are being
misplaced, or stolen. Using Kin, unpowered equip- utilized the most. This ensures that new equipment
to Soeren Brogaard, CEO Trackunit,
ment from machine buckets, compactors and hand purchases are based on the real value they bring
about the company’s latest product, tools can be quickly and easily tagged and made to the business of construction, as well as helping
visible via Bluetooth technology across the Track- to eliminate waste and downtime associated with
Trackunit Kin, about its main advan-
unit network. historic buying cycles. Asset Utilization also offers
tages and benefits for the users, in- Built for ease and speed of use, each Kin tag the potential opportunity to de-hire unused equip-
is easy to attach to equipment and simple to con- ment or sell-off under-utilized stock.
cluding the newest update – the Asset
nect to the network using an iOS or Android smart- Additionally, since both the site manager and
Utilization feature that greatly im- phone. Customers benefit from greatly reduced rental companies will have actual data on whether
time spent locating misplaced equipment, in- equipment is used, Kin can increase the positive
proves rental potential by identifying
creased utilization of the equipment and improved communication between both parties and help re-
under-utilized assets. site productivity. duce or resolve possible rental disputes.
34 DigiMessenger 2022/8 35INTERVIEW LECTURA ANALYTICS
ENG TRACKUNIT VALUE R ADAR ENG
“Trackunit
ValueRadar
Kin ®
Designed To Do More
Bluetooth Movement
With BT 5.2, Kin is running the latest Keep an eye on your assets and track
by LECTURA
BT solution for increased range activity via movement and vibration
and battery life.
400m Range IP66K og IP69K
With Kin’s leading line of sight range, Kin is durable and built for the rough
your assets are always within reach. environment of construction with an industry
best IP66K og IP69K classification.
Analytics
5-Year Battery Life LED indicator
Long-lasting batteries keep your The bright LED indicator makes it easy
Kin alive and assets in sight for up to locate and identify a Kin near you.
to 5 years.
PE: How does Trackunit Kin connect unpowered
assets to the network?
Har
SB: With over 1 million connected systems world- dw
are
wide, Trackunit provides the construction indus- neu
try’s largest telemetry network footprint. Installed
tral
Trackunit Raw units (TU600) and smartphones with
–B
Trackunit Go serve as gateways to Kin data and
atte
make up what is called a mesh network. Trackunit
ry l
54.
Kin is equipped with the latest Bluetooth technol-
ife
5m
ogy so it can communicate with any Trackunit Raw
–B
m/
TU600 unit or iOS and Android smartphone using
lue
2.1 i
too
the Trackunit Go app. The wireless-enabled devic- es
nch
inch
t
1.4
h5
es create a mesh network that links the Kin device m/
es
35 m
.2
to the site and organization’s data network using
a single app, which Trackunit users already know
and are familiar with. A main advantage of using the PE: How does the on-boarding work with Track- LECTURA Analytics provides heavy
mesh-network is that you are able to see your as- unit Kin?
equipment appraisals & market devel-
sets from anywhere in the world – you don’t need SB: Tag it, track it – done. And it really is that sim-
to be on site to have a full fleet overview. ple. Trackunit Kin allows quick, no fuss installation opment analyses within seconds and
to the target equipment. Positioning the device in
counts more than 160,000 machine
PE: Who can see data from assets that are equipped a safe position on the equipment, it can then be Hitachi ZW310-6
with Trackunit Kin? glued, screwed or zip-tied to ensure it is not acci- Image source: www.lectura-specs.com models to analyse. Our recently devel-
SB: Equipment data is held on a secure encrypted dently removed during storage or use.
oped ValueRadar tool helps you to dis-
network and user access is authorized by a network On-boarding takes less than 1-minute, to
administrator. The site assets equipped with Kin set-up and connect the device to the network, cover the value of your machines – in-
can be grouped together, allowing an administrator using screen-led GUI on an iOS or Android smart-
dividual models or whole fleets. Would
to select which users have access to selected as- phone. Multiple and bulk setup of Kin can be
sets, increasing security and offering a better over- achieved in less than 20-seconds per tag through you like to know more?
view of assets in your fleet. Assets are connected our API. Once connected, the Trackunit Kin can
in the same app and fleet management system that transmit data over 400m free range, using the
they already know and use. latest Bluetooth 5.2 standard. Check the analytics landing page!
36 DigiMessenger 2022/8 37You can also read
