LAMBORGHINI - CITE DE L'AUTOMOBILE | MULHOUSE - 9 JUILLET 2020 10 JANVIER 2021 - Culturespaces
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
CITE DE L’AUTOMOBILE | MULHOUSE
POP
LAMBORGHINI Press kit
9 JUILLET 2020 > 10 JANVIER 2021
En partenariat
Pop Lamborghini 1
avec
Countach Quattrovalvole (1985-89) © 2020 Automobili Lamborghini S.p.A. 2 – Press kit – Cité de l’Automobile - Collection Schlumpf
CONTENTS
Press release.................................................................................................................................................. 4
Lamborghini, The icon of automotive pop culture........................................................... 6
Around the exhibition.............................................................................................................................. 16
The Cité de l’Automobile - Collection Schlumpf............................................................... 17
Culturespaces................................................................................................................................................ 18
Press images.................................................................................................................................................. 19
Practical Information................................................................................................................................ 24
Pop Lamborghini 3
press RELEASE
CITÉ DE L’AUTOMOBILE - COLLECTION SCHLUMPF
POP
LAMBORGHINI
9 JUILLET 2020 - 10 JANVIER 2021
For the first time, the Cité de l’Automobile will be focusing on Lamborghini in 2020 and bringing together
the Italian car manufacturer’s flagship models, designed by renowned coachbuilders and designers.
Since it was founded by Ferruccio Lamborghini, the automobile marque has created a sensation in
automotive circles, appealing to sportsmen, actors, and major figures, and has become a benchmark
for supercars on the road and on the silver screen.
Rare vehicles will shed new light on the magnitude of the brand, from the 1960s to the twenty-first
century.
These exceptional loans, most of which have been given by MUDETEC (Lamborghini Museum) and by
private collectors, will complement the Schlumpf Collection, the world’s biggest collection of historic
vehicles, and highlight the importance of Lamborghini, not only in the history of the automobile but also
in pop culture.
In 1963, Ferruccio Lamborghini began manufacturing luxury sports cars. The wealthy industrialist, who
had a passion for things mechanical and was disappointed with the vehicles produced by the major
automobile marques of the time (Ferrari, Maserati, Jaguar, Alfa Romeo, etc.), set himself the crazy
challenge of competing with the legendary Ferrari marque.
Angry and frustrated with Ferrari after finding a faulty part in his car, Ferruccio Lamborghini decided
to establish his own automobile manufacturing company, Automobili Ferruccio Lamborghini, which
began operations on 1 July 1963 near Modena. Several prototypes were developed, each of which
was named after a bull-Ferruccio was born under the astrological sign Taurus-, which became the
company’s emblem and was synonymous with passion and character, aimed at a sensation-seeking
clientele.
In 1965, Lamborghini unveiled the Miura, the first roadgoing sports car with a central rear-mounted
engine similar to that of racing cars and a speed of over 300 km/h (186.41 mph).
From the unveiling of the first model, the 350 GTV, at the Geneva Salon in 1964 to the Urus desert crossing
last year, the Lamborghinis, which proudly uphold an Italian heritage and creativity, are characterised
by their radical design and aesthetics that push contemporary design and technological theories to
their limit.
Via several themes, the exhibition recounts the sometimes turbulent history of the Italian car maker,
and highlights the uniqueness of the marque’s extraordinary cars and the dreams they continue to
symbolise, while the marque, which is synonymous with supercars, has ventured into new territory: on
racing circuits and off road with one of the most audacious SUVs on the market today.
From the first visionary models to the more recent super sports cars-dream machines that stir the
adrenalin-, the exhibition recounts the history of the automobile marque and the reasons for its many
resurrections that have survived economic crises.
Alongside exceptional vehicles will be presented numerous archive documents (photographs, film
clips, etc.).
The exhibition adopts a transversal approach to an innovative avant-garde marque that has
established a distinctive identity in the GT car and supercar market through the uniqueness of its cars
and its predilection for speed.
CURATORSHIP
Frédéric Brun, the author of several books on the history of the automobile, a journalist, collector, and
a member of international juries at car beauty contests.
4 – Press kit – Cité de l’Automobile - Collection Schlumpf
Johnny Hallyday with his new Lamborghini Miura 1st June 1967 ; Photo © AGIP / Bridgeman Images In collaboration with Lamborghini MUDETEC, museum, Museo delle tecnologie Automobili Lamborghini
Lamborghini, THE ICON OF AUTOMOTIVE POP CULTURE A Lamborghini is not just an extraordinary fast car, a one-of-kind piece of design, crammed to the hilt with unique technology. A Lamborghini hands out a promise, a dream, conveys an image, sometimes a fantasy. Chosen by internationally recognized personalities, they have in and by themselves become stars on the motoring scene. Born under the sign of Taurus, on April 28, 1916, Ferruccio Lamborghini was not the kind of person to be dictated to. The son of farmers from Emilia-Romagna, a graduate of the Bologna School of Mechanics, who had made his fortune manufacturing agricultural machinery and burners, he embarked upon the automotive adventure back in 1963, in a fit of anger against Enzo Ferrari, the Commendatore, who had quipped «You know how to drive a tractor, but you’ll never know how to drive a Ferrari,» as he came in to have his Ferrari overhauled. Ferruccio Lamborghini then decided to steal a march on the Maranello-based carmaker and best him. Recruiting the ablest young engineers to be found at the time (Giotto Bizzarrini, Giampaolo Dallara and Paolo Stanzani) he set about building a factory at Sant’Agata Bolognese, near Modena, to turn out fast GTs. Although the Italian carmaker took the decision not to build racing cars, he enjoyed an aura that was inversely proportional to his small production runs. Heads of state, artists, rock and film stars, industrialists, stock-market traders, drivers and play-boys alike enthusiastically endorsed Lamborghini, turning the car make into a symbol of pop car culture. In 1967, Prince Rainier III and Princess Grace of Monaco opened the Monaco Grand Prix at the wheel of a Marzal, a unique experimental vehicle designed by Marcello Gandini for coachbuilder Nuccio Bertone, and named after a strain of fighting bull. From there on, the list of famous owners just kept on getting longer; this included Miles Davies to Rod Stewart, the Shah of Iran, King Faisal of Saudi Arabia, Aristotle Onassis, but also Paul McCartney, Johnny Hallyday, Christophe, Silvester Stallone and today, Jay Kay, POG, Kanye West, David Beckham, Cristiano Ronaldo, Jay-Z, Justin Bieber, 50 Cent, or Kim Kardashian. This is what myths are made of; one of the first in automotive history that did not originate with car racing. Although Ferruccio Lamborghini died on February 20, 1993, the make experienced a rebirth, constantly winning over new enthusiasts. Incorporated into the Volkswagen Group in 1998, it continues to amaze, with ever more innovative projects that are testament to its forceful personality. The names of its models bear witness to this: they evoke the world of bullfighting or take their names from famous fighting bulls. Lamborghini P 400 Miura © Diego Vigarani for Automobili Lamborghini 6 – Press kit – Cité de l’Automobile - Collection Schlumpf
Rainier et Grace de Monaco dans un prototype de Marzal, Grand Prix de Monaco 1967 © 2020 Automobili Lamborghini S.p.A.
Pop Lamborghini 7
LM002 In the early 1980s, the French Mimran brothers, who had made a fortune growing and selling sugar cane in Africa, took over Lamborghini, hiring, in the process, Giulio Alfieri, the engineer who had designed the Maserati 250 F, which won the world championship with Fangio at the wheel. They re-launch the bold Cheetah project, an over-engineered 4x4 prototype designed in 1977 in response to a call for tenders from the U.S. army. Its civilian version, the LM002, powered by a 500 hp V12 engine turned out to be a success with 301 units sold between 1986 and 1993. This visionary concept paved the way for many a modern luxury Sport Utility Vehicle (SUV), and further strengthened Lamborghini’s brand image. Lamborghini LM002 © Diego Vigarani for Automobili Lamborghini 8 – Press kit – Cité de l’Automobile - Collection Schlumpf
URUS
Powered by a 4.0-liter twin-turbo V8 developing 650 HP and 850 Nm of torque, with a top speed of 305
km/h and an acceleration from 0 to 100 km/h in 3.5 seconds, the Lamborghini Urus carried the soul
and efficiency of the Italian super-sports cars over to a four-wheel drive leisure vehicle. Tested under
the most extreme situations in the sands of the desert and on ice fields, this exclusive SUV combined
the advantages of an efficient four-wheel drive with the refinement of the most luxurious GTs, thanks to
technological advances unheard of on this type of vehicle. Unveiled at the Geneva Motor Show in 2017
and produced as of 2018, this model has met with great success ever since. A very advanced version,
the Urus ST-X concept, prefiguring the racing version, which has 25% less weight, has been developed
by the Lamborghini Squadra Corse division, i.e. the brand’s racing car arm. Beginning in 2020, the Urus
ST-X will enter its own championship on mixed dirt and asphalt tracks. The Urux ST-X has been certified
by the International Automobile Federation and is fitted with a roll cage, a fire extinguishing system and
an FT3-approved fuel tank, which is a unique feature in an SUV.
Lamborghini Urus © Lamborghini
Pop Lamborghini 9
Lamborghini Countach LP 400 S © Lamborghini 10 – Press kit – Cité de l’Automobile - Collection Schlumpf
COUNTACH
In 1970, Gandini was given carte blanche to design the most spectacular and daring car possible.
It must have an angular style and offer a radical departure from the known shapes. The first model
sported an astonishing periscope-like rear-view mirror and was equipped with «beetle-wing», scissors-
like doors opening outwards. They have become the make’s modern stylistic signature. On seeing it,
his boss, Nuccio Bertone, exclaimed «Countach! « which means «fabulous» in the local Piedmontese
dialect. Produced from 1974 to 1990, in various variants, it has become the most exuberant of the
supercars and has won over prominent personalities, to the point of becoming a symbol of success and
a masterpiece of car design.
Lamborghini Countach LP 400 © Lamborghini
Pop Lamborghini 11URRACO : TRISTAN AUER’S CAR TAILORING
With the Urraco, a highly innovative
2+2 coupé, developed by engineer
Paolo Stanzani and designed
by Gandini for coachbuilder
Bertone, Lamborghini aimed at a
wider audience. «Urraco» means
«little bull» in Spanish bullfighting.
It featured a V8 transverse
engine, four-wheel independent
suspension, self-ventilated brakes
and magnesium wheels. For this
very special version, French interior
architect and designer Tristan
Auer took a two-pronged and
original approach: a restoration
according to the rules of the art
for the exterior of the car, faithful
to the original, together with an
interior design customized using
specific, contemporary materials
and coatings, which did not exist at
the time and were selected by him
to express his specific vision of the
brand’s world.
Tristan Auer © Amaury Laparra
12 – Press kit – Cité de l’Automobile - Collection SchlumpfLamborghini Urraco P250 © Tristan Auer Car Tailoring
Pop Lamborghini 13LAMBORGHINI MIURA Powered by a central V12 engine, the Miura, in 1966, was the first two-seater Grand Touring car to dare to take this innovation straight out of motor sport, to transpose it into a roadster. The first road-going super-car, halfway between a racing prototype and a styling exercise, this technological masterpiece, with lines developed by the designer Gandini for Bertone, represents the quintessential Lamborghini style that focuses on innovation and performance. An almost indomitable car owing to its powerful engine and driving behavior that seduced the most prominent personalities at the time and is today very popular with the most renowned collectors. Lamborghini P400 Miura «The Italian Job» de 1968. Collection Fritz Kaiser © The Classic Car Trust 14 – Press kit – Cité de l’Automobile - Collection Schlumpf
Intérieur © 2020 Automobili Lamborghini S.p.A.
Pop Lamborghini 15AROUND THE exHIBITION
- DRIVE A LAMBORGHINI AT THE CITÉ DE L’AUTOMOBILE:
o During the exhibition, visitors can drive a dream car on the Cité de l’Automobile autodrome.
- Lamborghini URRACO from 1974
Experience at the price of € 90 including tax for the 7 laps.
- 2016 Huracán Spyder LP610-4
Experience at the price of € 120 including tax for the 7 laps.
o Each day, a random visitor will be able to start
the V10 engine of a Huracán Spyder at the heart
of the exhibition.
Huracan Spyder LP610-4 de 2016
o At 11 am on weekends and holidays, attend the
© My classic Automobile
Cité de l’Automobile show and win a drive in a
Huracán Spyder.
- “TAG MY POP LAMBORGHINI” CONTEST:
Imagine and draw the design of the Huracán EVO RWD, on display at the museum.
In September, a jury of experts will choose the most beautiful work.
The winner can tag the car according to the design they have created themselves.
Drawing to be deposited in the dedicated urn of the
museum shop.
© Groupe Passion Automobiles
Huracan EVO RWD à taguer
16 – Press kit – Cité de l’Automobile - Collection Schlumpfthe Cité de l’Automobile - Collection Schlumpf
The Cité de l’Automobile, managed by Culturespaces since 1999, has more than 450 dream cars
displayed over a surface area of 25,000 m2 and is one of the finest collections in the world. The cars
are grouped in large areas, the most important being: the Adventure (‘Aventure’) area, the Racing
(‘Course’) area, the masterpieces (‘Chefs-d’oeuvre’) area, and the Bugatti Veyron area.
The Cité de l’Automobile is the first museum of its kind to create facilities that deli berately break with
the static image of an exhibited collection. The cars resume their journeys to the delight of visitors and
collectors.
- My Classic Automobile : First dives aboard a collector vehicle (Ford, Jaguar, Ferrari, Bentley, Porsche,
Austin, Cadillac, Lamborghini, Corvette, etc.) on the autodrome or on a discovery tour of the region.
- « En Piste! » show : On week-ends, 17 iconic cars recount the history of the automobile from 1870
to the present day.
- « My Classic cab » - Getaway in a vintage car on the most beautiful roads in Alsace: Experience for
couples or families, the route begins
in Colmar and ends at the Cité de
l’Automobile passing through the most
delightful villages of the Vineyard.
The Fangio restaurant, open every
days,—in tribute to the famous
Argentinian five times winner of the
Formula 1 World Championship—
offers diners a delicious culinary trip to
South America,The restaurant’s decor
focuses on Juan Manuel Fangio, as
well as a Maserati 250-F, the model
driven by the racing driver when he
won the 1957 world championships.
© Culturespaces / S. Lloyd
Pop Lamborghini 17Culturespaces With thirty years of experience and more than four million visitors a year, Culturespaces—founded in 1990 by Bruno Monnier—is the leading private operator in the management and promotion of monuments, museums, and art centres. Since 2012, Culturespaces has also become a pioneer in the creation of digital art centres and immersive digital exhibitions Sites promoted and managed by Culturespaces: the Bassins de Lumières (in 2020), - the Atelier des Lumières (since 2018), - the Musée Maillol, Paris (since 2016), - the Hôtel de Caumont - Art Centre, Aix-en-Provence (since 2015), - the Carrières de Lumières, Les Baux-de-Provence (since 2012), - the Maison Carrée, the Tour Magne and Nîmes Amphitheatre (since 2006), - the Musée d’Art et d’Histoire and the Antique Theatre in Orange (since 2002), - the Cité de l’Automobile, Mulhouse (since 1999), - the Musée Jacquemart-André, Paris (since 1996), - the Castle of Baux-de-Provence (since 1993), - the Villa Ephrussi de Rothschild, Saint-Jean-Cap-Ferrat (since 1992). Culturespaces oversees the promotion of the venues and collections, the reception of the general public, the management of staff and all the services, cultural animation, the holding of temporary exhibitions, and the sites’ national and international communication Aware of the importance of preserving the national heritage for future generations, Culturespaces also contributes each year to funding restoration campaigns on the monuments and collections it manages. Culturespaces ensures the highest standards for the reception of the general public and its venues are open seven days a week; it offers visitors free audio guides, applications, Wi-Fi, and activity books, as well as discounted admission prices for families, young persons, and the elderly. 18 – Press kit – Cité de l’Automobile - Collection Schlumpf
press images
1
2
3
4
5
1. Ferrucio Lamborghini, fondateur de la marque, posant entre une Lamborghini Jarama et un tracteur agricole en
1970, Photo © akg / MONDADORI PORTFOLIO/Sergio del Grande
2. Johnny Hallyday avec sa nouvelle Lamborghini Miura, 1er juin 1967, Photo © AGIP / Bridgeman Images
3. Marcello Mencarini, Modèle de voiture Lamborghini Miura SV, 1973, Photo © Marcello Mencarini / Bridgeman Images
4. Lamborghini P400 Miura. Usine de Sant’Agatta Bolognese, 1960, Photo © akg-images / UIG / GP-Library
5. Ferrucio Lamborghini vérifiant la chaîne d production du modèle 400 GT, à l’usine de Sant’Agatta Bolognese. Photo
© Mondadori Portfolio/Giorgio Lotti / Bridgeman Images
Pop Lamborghini 191 2
3
4
1. Rainier et Grace de Monaco dans un prototype de Marzal, Grand Prix de Monaco 1967 © 2020 Automobili
Lamborghini S.p.A
2. Countach Quattrovalvole (1985-89) © 2020 Automobili Lamborghini S.p.A.
3. Intérieur © 2020 Automobili Lamborghini S.p.A.
4. Miura 65 © 2020 Automobili Lamborghini S.p.A.
20 – Press kit – Cité de l’Automobile - Collection Schlumpf1 2
3 4
5 6
1. Lamborghini P 400 Miura - 1967Collection AK Prestigecars © Diego Vigarani for Automobili Lamborghini
2. Lamborghini P 400 Miura - 1967Collection AK Prestigecars © Diego Vigarani for Automobili Lamborghini
3. Lamborghini concept P140 - Prototype © Umberto Guizzardi for Automobili Lamborghini
4. Lamborghini concept P140 - Prototype © Umberto Guizzardi for Automobili Lamborghini
5. Lamborghini Urus © 2020 Automobili Lamborghini S.p.A
6. Lamborghini Urus © 2020 Automobili Lamborghini S.p.A
Pop Lamborghini 211 2
3 4
5 6
1. Lamborghini Urraco P250 © Tristan Auer Car Tailoring
2. Lamborghini Urraco P250 © Tristan Auer Car Tailoring
3. Lamborghini Countach LP 400 © 2020 Automobili Lamborghini S.p.A
4. Lamborghini Countach LP 400 © 2020 Automobili Lamborghini S.p.A
5. Lamborghini Murciélago LP 640-4 Roadster - 2006 © 2020 Automobili Lamborghini S.p.A
6. Lamborghini Murciélago LP 640-4 Roadster - 2006 © 2020 Automobili Lamborghini S.p.A
22 – Press kit – Cité de l’Automobile - Collection Schlumpf1 2
3 4
5 6
1. Lamborghini LM002, 1993, Collection Turbollection © Diego Vigarani for Automobili Lamborghini
2. Lamborghini LM002, 1993, Collection Turbollection © Diego Vigarani for Automobili Lamborghini
3. Lamborghini P400 Miura «The Italian Job» de 1968. Collection Fritz Kaiser © The Classic Car Trust
4. Lamborghini P400 Miura «The Italian Job» de 1968. Collection Fritz Kaiser © The Classic Car Trust
5. Huracán Spyder LP610-4 de 2016 © My classic Automobile
6. Huracán EVO RWD à taguer © Groupe Passion Automobiles
Pop Lamborghini 23practical Information
ADDRESS
Cité de l’Automobile - Musée national Collection Schlumpf
17, rue de la Mertzau - Mulhouse
03 89 33 23 23 - message@collection-schlumpf.com
Le Fangio - Restaurant
Reservation: 03 89 56 68 90
OPENINGS
E L’AUTOMOBILE | MULHOUSE
Open every day
- from 10 am to 6 pm (July-October)
POP
- from 10 am to 5 pm (November-January)
RATES
Full rate: €14
Senior rate (+ 65 year old): €13
MBORGHINI
Reduced rate: €11
Youth rate (7-25 year old) : €10
Offer for families: €42 (2 adults and 2 youngs of 7 - 25 year olfd)
Free for children under 7.
9 JUILLET 2020 Online
> 10 JANVIER 2021
reservation required at the online ticket office: www.citedelautomobile.com
PRESS CONTACT
Alice Baronnet
chargée des relations presse - Culturespaces
Tél.: 01 56 59 92 57 / 06 33 99 74 75
Mail : alice.baronnet@culturespaces.com
PARTNERS
n partenariat
avec
24 – Press kit – Cité de l’Automobile - Collection SchlumpfYou can also read
