MEDIA KIT 2019 BECAUSE MIND, HEART AND SUCCESS BELONG TOGETHER! - Swiss Ladies Drive
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L a d i e s D r i v e f e a t u r i n g A n n e h o u s e F a s h i o n 2 0 17 MEDIA KIT 2019 BECAUSE MIND, HEART AND SUCCESS BELONG TOGETHER!
TABLE OF OVERVIEW CON- PORTFOLIO P. 4 DEMOGRAPHICS AND COMPETITOR ANALYSIS P. 8 BRAND VALUES P. 10 PRINT MAGAZINE TENTS LADIES DRIVE P. 16 EVENTS BARGESPRÄCHE P. 24 FEMALE INNOVATION FORUM P. 34 (in the electronic version, click on the desired page) LEAGUE OF LEADING LADIES P. 42 BLOG LADIESDRIVE.TV P. 52 SOCIAL MEDIA LINKEDIN, FACEBOOK, INSTAGRAM P. 58 YOUTUBE P. 60 ALL YOU NEED TO KNOW PRINT MAGAZINE DEADLINES P. 68 TECHNICAL REQUIREMENTS P. 70 CONTACT & TEAM P. 72 3
PORT- PRINT MAGAZINE FOLIO LADIES DRIVE EVENTS BARGESPRÄCHE FEMALE INNOVATION FORUM LEAGUE OF LEADING LADIES BLOG LADIESDRIVE.TV SOCIAL MEDIA LINKEDIN FACEBOOK INSTAGRAM YOUTUBE SLD MEDIA KIT // 4 5
PORTFOLIO IN NUMBERS PRINT MAGAZINE BLOG LADIES DRIVE LADIESDRIVE.TV Quarterly Author’s Publication since 2007 3'300 visits per day Paid Circulation 26’301 95'000 visits per month Distributed Circulation 28’106 22'000 unique IPs per month Print Run 30’000 6'000 subscribers (Newsletter, 8-10x per year with 55-78% open rate) All figures WEMF-certified www.ladiesdrive.tv Audience approx. 120’000 www.ladiesdrive.tv SOCIAL MEDIA EVENTS Cumulated approx. 12'000 followers – as of November 2018 BARGESPRÄCHE LINKEDIN 7 events per year across Switzerland 5'000 Followers 5 German events, 2x English events bit.ly/ladiesdrive Approx. 2'000 participants per year Bargespräche Club: approx. 170 members (270.- annual membership fee) FACEBOOK www.bargespräche.ch 3'100 Followers: Ladies Drive Magazine 1'600 Followers: Sandra-Stella Triebl LEAGUE OF LEADING LADIES 30'000 approx. max. reach per post without advertising 1 international 2-day conference www.facebook.com/ladiesdrivemagazine Limited to 150 participants LLL Business Club approx. 55 members (1'600.- annual membership fee) INSTAGRAM 10 monthly dinner meetings (Club only) 1'100 Followers 2019.leagueofleadingladies.com 10% Interaction Rate www.instagram.com/ladiesdrive FEMALE INNOVATION FORUM 1 all-day workshop with female founders/start-ups YOUTUBE «Female Innovator of the Year» Awards Ceremony and Award Dinner Since February 2018: 11 Episodes in the first season of "Ladies Drive Coffee Run" (in Swiss German) Approx. 250 Participants Since Autumn/Winter 2018: the first season of "The Stella Interviews – The Happiest Women at the Top" Ticket price 350.- (in English and High German) Start-Up Scene, Investors, Business Angels and Entrepreneurs 3'000 views per video / 72'000 total views www.femaleinnovationforum.ch www.youtube.com/ladiesdrive SLD MEDIA KIT // 6 7
COMPETITOR ANALYSIS: DEMOGRAPHICS PURCHASING POWER Bilanz Handelszeitung 42'283 36'940 Circulation Circulation HURRY SLOWLY Oder: die Wiederentdeckung der Langsamkeit DAS ZEITALTER DER UNGEWISSHEIT Was es mit uns macht, SI Style Women in Business SARAH wie wir damit umgehen WIENER 133'600 10'000 Circulation MeToo, HimToo ListenToMeToo Wie man sich trotz Circulation (not WEMF-certified, ZOE Megaerfolg treu bleibt self-declaration) LUKOV Ein Analyseversuch in drei Akten Auf der Suche nach Gleichberechtigung in der Kunstwelt No. 41 Europa 11,00 € We love slow reading: vierteljährliche Erscheinungsweise für Schweiz CHF 15.00 Ihre Quality-Me-Time Frühjahr 2018 . Jahrgang No. 11 Ausgabe Schweiz, Deutschland, Österreich Annabelle Faces Ladies Drive 48'000 50'000 28'106 Circulation* Circulation Circulation (not WEMF-certified, (approx.) Approx. 120'000 Readers** self-declaration) * Source: WEMF 2018 ** Source: Self-declaration 33-55 years 85% female 240'000 READERS Mid-level to Upper-level Management 80% HIGHLY EDUCATED 220'000 READERS C-Level + Entrepreneurs 78% HOUSEHOLD INCOME > CHF 8’000 200'000 READERS Highly educated 180'000 READERS & High income (CHF 10'000.- plus) 160'000 READERS READERS (WOMEN) HURRY SLOWLY Oder: die Wiederentdeckung 140'000 READERS Interested in der Langsamkeit DAS ZEITALTER DER UNGEWISSHEIT 120'000 READERS Networking, Career Development, Personal Development, Was es mit uns macht, SARAH wie wir damit umgehen WIENER Work-Life-Balance, Travel, Mobility, Events MeToo, HimToo ListenToMeToo 100'000 READERS Wie man sich trotz ZOE Megaerfolg treu bleibt LUKOV Ein Analyseversuch in drei Akten Auf der Suche nach Gleichberechtigung in der Kunstwelt No. 41 80'000 READERS Europa 11,00 € We love slow reading: vierteljährliche Erscheinungsweise für Believe in Schweiz CHF 15.00 Ihre Quality-Me-Time Frühjahr 2018 . Jahrgang No. 11 Ausgabe Schweiz, Deutschland, Österreich 60'000 READERS Sustainability, Conscious Living & Lifestyle, Family Assessment based on: - print subscriptions 40'000 READERS Well connected in - newsletter registrations 20'000 READERS - participant surveys at the Bargespräche Greater Basel, Zürich, St.Gallen and Lausanne - statistics regarding the Bargespräche participants HIGHLY EDUCATED / HIGH INCOME 2'000 people per year WEMF certification available SLD MEDIA KIT // 8 9
#ReachYourTargetAudience 81% of our users, followers and readers are highly educated, high income executives. Female Innovation Forum at the BMW Brand E xperience Center Dielsdor f 13
#Storytelling We’ve been doing this for longer than the hashtag's existed. Bucherer Peakaboo Collection Launch Online Blog Cooperation 15
PRINT MAGAZINE Ladies Drive 4 x per year www.swissladiesdrive.com #OfflineMeTime SLD MEDIA KIT // 16 17
ADVER- SPECIAL TISING Fold-Out Cover Page Inserts Size: 440 x 300 mm (width x height) By arrangement from CHF 10'000.00 Full bleed (+3mm overlap) (max. one insert per issue) CHF 25'000.00 OPPOR- PREMIUM SPACE 2. Inside cover 2/1 page 32 Inside cover 2/1 pages /1st double page / 2nd double page Size: 220 x 300 mm (width x height) Size: 440 x 300 mm (width x height) TUNITIES Full bleed (+3 mm overlap) Full bleed (+3 mm overlap) CHF 25'000.00 CHF 21'000.00 4. Back Cover Size: 220 x 300 mm (width x height) Full bleed (+3 mm overlap) CHF 20'000.00 ADS Ladies Drive Print Magazin 2/1 page Size: 440 x 300 mm (width x height) 1/1 page Size: 220 x 300 mm (width x height) www.swissladiesdrive.com Full bleed (+3 mm overlap) Full bleed (+3 mm overlap) CHF 20'000.00 CHF 12'500.00 1/2 page horizontal 1/3 page horizontal or vertical or vertical Horizontal size: 220 x 150 mm Horizontal size: 220 x 100 mm Vertical size: 102 x 300 mm Vertical size: 74 x 300 mm Full bleed (+3 mm overlap) Full bleed (+3 mm overlap) CHF 8’000.00 CHF 6'500.00 19
NATIVE ADS: COVER SPECIAL COVER + EDITORIAL CONTENT + SOCIAL MEDIA HURRY COVER SPACE SLOWLY Oder: die Wiederentde ckung der Langsamkeit ANJU RUPAL HOMO DISRUPT I’M NOT Size: 220 x 300 mm (width x height) Wie man 37.000 indische Mädchen mit einer Beauty- Marke zur Schule schickt EMPATHICUS YOURSELF Raus mit Ihnen aus SUPERWOMAN DAS ZEITALTER DER UNGEWISSHEIT ANITRA EGGLER Wieso Empathie das wichtigste der Komfortzone! PROF. DR. Nope. Bin ich nicht. Full bleed (+ 3mm overlap) KRISTINA Asset unserer Zeit ist SHEA 2 incl. 2/1 page editorial content (native Was es mit uns macht, Wieso es so unendlich SARA H wie wir damit umgehen langweilig ist, angepasst zu sein Eine der weltbesten WIENER SUSANNE Forscherinnen im o ooP MeToo, HimTo Liste nToMeT MUELLER Bereich 4-D-Printing LEA VON Disr upti ve ZANTO BI DDER advertising) trotz Wie man sich ZOE Megaerfolg treu bleibt Times dr#no amamore V Was man mit 62 Jahren LUKO uchälteste Deutsche Mit dem Fruchtbarkeits - Ein Analysevers als in drei Akten auf dem Mount Everest armband Ava auf CHF 35'000.00 fürs Business lernt Erfolgskurs im der Suche nach Auf Silicon Valley Gleichberec htigung in der Kunstwelt No. 43 Europa 11,00 € We love slow reading: No. 42 FOTO: ALEXANDER JAMES COLLINS Europa 11,0 0 € .CH No. 41 vierteljährliche Erscheinungsweise FOTO: WWW.FEELBETTERTHANGOOD für Ihre Quality-Me-Time We love slow reading: Europa 11,00 € Schweiz CHF 15.00 We love slow reading: vierteljährliche Erscheinungsweise Herbst 2018 . Jahrgang No. 11 3 Schweiz CHF 15 .00 für für Ihre Quality-Me-Time vierteljährliche Erscheinungsweise Schweiz, Deutschland, Österreich Ihre Quality-Me-Time Sommer 2018 . Jahrgang No. 11 Schweiz CHF 15 .0 0 11 Frühjahr 2018 . Jahrgang No. Schweiz, Deutschland, Österreich Österreich Ausgabe Schweiz, Deutschland, PAGES Visibility for three months at all of our POS, and also for our readers and users! Our cover is showcased on all our Facebook posts for three months and is also visible OF EDITORIAL on our blog home page at www.ladiesdrive.tv. We also share our cover on all of our social media channels (approx. 12'000 followers). CONTENT PRINT OFFERING MONTHS 3 1. Cover space with text ON THE 2. Themed single page including a close-up image of a model with your product 3. Editorial double page spread with images and text, written by the Ladies Drive editorial team based on customer input. COVER Cover Rate...................................................................................... CHF 35'000.00 Editorial DPS................................................................................... CHF 20'000.00 MONTHS Total (gross) ..................................................................................CHF 55'000.00 ONLINE & SOCIAL MEDIA OFFERING 3 ON THE 1. One article equivalent to an editorial double page, including additional photographic material and video integration. The article remains on the blog for a minimum of two years. 2. Two Posts on Facebook, Instagram, LinkedIn (social seeding) - almost 12'000 followers BLOG 3. Three months' online presence on Facebook and on our blog (cover). 1 Article on our blog .......................................................................... CHF 1'000.00 2 Posts on all our social media channels ............................................... CHF 4'000.00 MONTHS ON FACEBOOK 3 months' social media presence ...................................................... CHF 15'000.00 Total (gross) ................................................................................. CHF 20'000.00 COMBO - SPECIAL OFFER!! Total Print Offering .......................................................................... CHF 55'000.00 Total Online Offering ........................................................................ CHF 20'000.00 Total (gross).................................................................................... CHF 75'000.00 Discount: 40% rebate on the gross total (which includes 10% commission) . –CHF 30'000.00 Special Offer (net/excl. VAT) ..........................................................CHF 45’000.00 DO YOU VALUE STORYTELLING AND CONTENT MORE 40% DISCOUNT = NEW PRICE = CHF 45'000.00 THAN CLASSICAL ADVERTISING? 21
NATIVE ADS: FEATURED CONTENT PRINT OFFERING 1. Featured presence in a section of your choice (Interviews, Lifestyle, Finance, Business, Events) 2. Your content, written according to our editorial guidelines, on a double page spread CHF 15'500. 3. Choice and purchase of photographic material (including rights) as well as proofreading are the responsibility of Swiss Ladies Drive GmbH (in consultation with you) Section of your choice ...........................................................................CHF 800.00 Editorial DPS................................................................................... CHF 20'000.00 ONLINE & SOCIAL MEDIA OFFERING 1. One article equivalent to an editorial double page, including additional photographic material and video integration. The article remains on the blog for a minimum of two years. 2. One Facebook post as social seeding 1 article on our blog .......................................................................... CHF 1'000.00 1 Facebook Post ............................................................................... CHF 1'000.00 Total (gross)...................................................................................... CHF 2'000.00 COMBO - SPECIAL OFFER!! EXAMPLE: ZÜRCHER K ANTONALBANK Total Print Offering .......................................................................... CHF 20'800.00 Total Online Offering .......................................................................... CHF 2'000.00 Storytelling. Total (gross).................................................................................... CHF 22'800.00 Discount: 40% rebate on the gross total (which includes 10% commission) .. – CHF 9'120.00 Special Offer (net/excl. VAT) ........................................................... CHF 13'680.00 40% DISCOUNT = NEW PRICE = CHF 13'680.00 Let us tell your story. 23
EVENT Bargespräche 7 x pear year www.bargespräche.ch #OfflineWeTime SLD MEDIA KIT // 24 Bargespräche Vol. 4 6, Theater Casino Zug 25
Bargespräche Vol. 4 4, Aura Zürich 27
Bargespräche Vol. 39, Porsche Zentrum Zug 29
Bargespräche Vol. 4 6, Theater Casino Zug 31
ADVER- FACTS First Bargespräch ............................................... Spring 2009 Events since inception ........................................................48 TISING Guests since inception ....... slightly more than 30'000 people Planned events in 2019 ............................................approx. 7 Guests per event ...................................between 120 and 300 All events are generally sold out and have a waiting list. Locations: Zürich (3 events), Basel, St.Gallen, Lausanne & Zug (the latter two in English) OPPOR- BENEFITS LEAD SPONSOR • Your Logo print (1/1 page ad), online and on social media (12'000 followers) • Complimentary Tickets (each worth CHF 190.00 incl. flying dinner and goodie bag) • On Site Visibility for example with a stand for interaction and lead generation (works best with a contest/draw) TUNITIES • POS/Partner Integration as Requested (good for tracking & lead conversion) • Voucher/Rebate Coupon Giveaway for your future online orders (lead tracking & conversion) • Goodie Bag Integration with a product or gift of your choice • Recognition and Acknowledgement of your contribution by the moderator on stage • Your Logo on 3 large iMac screens at the venue (at the entrance, as well as to the left and the right of the stage) • Visibility thanks to a max. 3-minute Promotional Film, which runs without sound in a loop on the two iMac screens next to the stage (Full HD) • After the Event: posts on all social media channels, 2/1 page coverage with photos and your logo in the print magazine, post on www.ladiesdrive.tv as well as on www.bargespräche.ch including podcast Bargespräche • In addition: 1 complimentary mailing to all of our guests at the event via our newsletter service (Mailchimp). Content and timing to be agreed upon (the perfect way to stay in touch with your newly generated leads). • Additional services upon request www.bargespräche.ch Single Booking ............................................................. CHF 10'000.00 For a binding commitment of a minimum of two years (at the same location) or for more than one Bargespräch per year, the sponsorship fees are reduced to ....................................... CHF 7'500.00 per event. GOODIE BAG SPONSOR • 4 complimentary tickets to the event • Sponsorship of a goodie bag gift item (product, voucher, gift certificate...) for all visitors to the event • The goodie bags are assembled by the Ladies Drive team • Recognition and acknowledgement of your contribution by the moderator on stage COST .............................................................................. CHF 1'500.00 33
EVENT Female Innovation Forum 1 x per year www.femaleinnovationforum.ch #MakeIdeasBiggerBetterFasterTogether S a n d r a - S t e l l a Tr i e b l o p e n s t h e f i r s t F e m a l e I n n o v a t i o n F o r u m i n 2 0 18 SLD MEDIA KIT // 34 35
250 guests followed five keynote presentations a t t h e F e m a l e I n n o v a t i o n F o r u m 2 0 18 37
Award Ceremony at the F e m a l e I n n o v a t i o n F o r u m 2 0 18 39
ADVER- FACTS First Female Innovation Forum Event .............................. 2018 Events since inception ......................................................... 1 TISING Guests ... .............................................................. 250 people Events per year ........................................... 1 (full-day event) Venue: BMW Brand Experience Center Dielsdorf TED Talk-style presentations on five current issues; five workshops with "second-stage" start-ups founded by women. They work together with the workshop participants to further develop their business propositions during the hour-long workshop. In the evening: the Award Ceremony crowns the "Female Innovator of the Year" as determined by the jury OPPOR- (which includes Simona Scarpaleggia, Carole Ackermann, Sunnie Groeneveld among others). BENEFITS PRESENTING SPONSOR • Workshop Leadership by the sponsor / Integration of a sponsor’s keynote speaker • Influence the Content (innovative in-house start-ups can become TUNITIES involved in and benefit from the event) • 20 to 30 Complimentary Tickets (valued at CHF 350.00 each) incl. gala dinner • POS/Partner Integration as Requested (good for tracking & lead conversion) • Voucher/Rebate Coupon Giveaway for future online orders (lead tracking & conversion) • Goodie Bag Integration with a product or gift of your choice • Stand and Contest/Draw on site (interaction) • Joint Mailing following the event via the Swiss Ladies Drive newsletter service. • One Spot on the Jury determining the "Female Innovator of the Year" • Option of awarding/sponsoring/donating a prize to the Female Innovator of the Year • Any special or additional requests will be duly considered COST............................................................ CHF 20'000.00 PER YEAR Female Innovation Forum CO-SPONSOR Stand and Contest/Draw on site (interaction) • 4 complimentary tickets, valued at CHF 350.00 each www.femaleinnovationforum.ch • Goodie Bag Integration with a product or gift of your choice • Option of awarding/sponsoring/donating a prize to the winner • Additional Services upon request COST.............................................................. CHF 8'000.00 PER YEAR GOODIE BAG SPONSOR • 1 complimentary tickets to the event, valued at CHF 350.00 • Sponsorship of a goodie bag gift item (product, voucher, gift certificate...) for all visitors to the event • The goodie bags are assembled by the Ladies Drive team • Recognition and Acknowledgement of your contribution by the moderator on stage COST............................................................................... CHF 2'500.00 41
EVENT League of Leading Ladies Conference & Business Club 10 Dinner Meetings Club per year 1 Conference per year 2019.leagueofleadingladies.com #BusinessSisterhood L L L C o n f e r e n c e 2 0 17 43
L L L C o n f e r e n c e 2 0 18 , K e y n o t e Ta m i S i m o n 45
L L L C o n f e r e n c e 2 0 15 , S a n d r a - S t e l l a Tr i e b l & D r. A u m a O b a m a 47
ADVER- FACTS TISING First LLL Conference ....................................................... 2015 Events since inception ......................................................... 4 Guests .....................................150 people per event (capped) Events per year: 1 (2-day event, in English) Venue: Jungfrau-Victoria Grand Hotel & Spa Interlaken The eponymous business club hosts a conference open to all once a year, which a maximum of 150 participants can attend. Ticket price: CHF 1'600.00, including room, full board, OPPOR- conference ticket. 80% of the participants are based in Switzerland. All participants occupy a management position in an international environment. BENEFITS PRESENTING SPONSOR • Your Logo Print/Online/Offline, linked from the conference websites 2019.leagueofleadingladies.com and www.leagueofleadingladies.com TUNITIES • 1 Mailing to all of our guests via our channel (Mailchimp) prior to the event in order to introduce the sponsor to them • List of the Registered Participants, to the extent permitted by privacy regulations • 1 Featured Post in the closed Conference LinkedIn Group • Stand on Site as well as the inclusion of your gift/voucher in our goodie bag (interaction / lead conversion) • 6 Complimentary Tickets for Thursday or Friday (day tickets) without overnight (valued at CHF 550.00 each/ CHF 3'300.00 in total). • 2 Complimentary Conference Tickets incl. Overnight, incl. single room at the Victoria-Jungfrau Interlaken (valued at CHF 1'600.00 each/ CHF 3'200.00 in total) • 10 Tickets available for purchase at cost, CHF 990.00 each LLL Conference (incl. single room at the Victoria-Jungfrau Interlaken) • 10 Additional Tickets at a 20% discount each • 1 Mailing of a personal thank you note via our channel following the conference (Invitation to a follow-up event hosted by the sponsor, for example) 2019.leagueofleadingladies.com • Workshop Hosting (upon agreement, for example "featured workshop by") COST ..............................................................CHF 25'000.00 PER YEAR CO-SPONSOR • Your Logo, as above • Stand on Site / Goodie Bag Integration • 4 Complimentary Tickets for Thursday or Friday (day tickets) without overnight (valued at CHF 550.00 each/ CHF 2'200.00 in total). • 5 Tickets available for purchase at cost, CHF 990.00 each (incl. single room at the Victoria-Jungfrau Interlaken), as needed. COST ..............................................................CHF 10'000.00 PER YEAR 49
ADVER- TISING FACTS LLL Business Club founded ...................... 2014 Events per year ................. 10 dinner meetings OPPOR- Current members .........................................55 (all C-level or entrepreneurs in an international environment) The Club meets 10x per year in the Greater Zürich Area for dinner and inspiring conversation with guests at a wide variety of venues. TUNITIES BENEFITS • Hosting of a dinner event at a location of your choice / on your premises • Corporate membership (open to multiple women in an organization) • Access to the next generation of executives and entrepreneurs LLL Business Club Club Sponsoring: ............................................CHF 10'000.00 www.leagueofleadingladies.com (1 event plus 1 12-month membership) Corporate Membership: .................................. CHF 2'500.00 (valid for 12 months as well as 1x Conference ticket incl. room/overnight/full board) 51
BLOG www.ladiesdrive.tv #LadiesWithDrive SLD MEDIA KIT // 52 53
ADVER- NATIVE ADS TISING You can provide us with the content yourself, or we'll work together with one of our freelancers to develop authentic and appropriate content. Our freelance team includes filmmakers from Berlin and Munich (perfect for storytelling), and of course many experienced bloggers - a perfect way to take advantage of both our know-how and our community. The content remains online as part of our blog for a minimum of two years. Content created by us can also be used in your own channels. OPPOR- Content and photographic material provided: ....................................... from CHF 800.00 Text created by us and approved by you: .......................................... from CHF 2'000.00 Photographic material created and edited by us: ............................... from CHF 2'800.00 Video production: ......................................................................... from CHF 7'000.00 TUNITIES SOCIAL SEEDING CHF 800.00 surcharge per online channel (possibilities include Facebook, Instagram and LinkedIn) - nearly 12'000 followers in total. Organic reach of between 4'000 and 15'000 people per post. NEWSLETTER Ladies Drive-Blog Integration of up to 500 characters. Links, video integration CHF 3'000.00 Standalone newsletter with agreed-upon content / Timing according to your needs CHF 4'500.00 www.ladiesdrive.tv EX AMPLE: BEST SECRET 55
3 3 2 FEATURED FEATURED CONTENT CONTENT HALF-PAGE- BANNER 255 x 600 PX 4 FEATURED VIDEO CONTENT-LINK 1 IN-BETWEEN-BANNER 877 x 150 PX CONTENT-LINK CONTENT-LINK CONTENT-LINK CONTENT-LINK 1 IN-BETWEEN- 3 FEATURED CONTENT BANNER Run Time: 2 weeks. Following that, the content Size: 877 x 150 px remains on our online blog in the desired Run Time: 6 weeks section for a minimum of 2 years. CHF 2'000.00 CHF 1'500.00 surcharge on Native Ad 2 HALF-PAGE- 4 FEATURED VIDEO BANNER Run Time: 2 weeks. Following that, the Size: 255 x 600 px content remains on our online blog in the Run Time: 6 weeks desired section for a minimum of 2 years. CHF 2'800.00 CHF 3'500.00 SLD MEDIA KIT // 56 57
SOCIAL MEDIA LinkedIn bit.ly/ladiesdrive Facebook www.facebook.com/ladiesdrivemagazine Instagram www.instagram.com/ladiesdrive YouTube www.youtube.com/ladiesdrive #AlwaysOnline SLD MEDIA KIT // 58 59
SOCIAL MEDIA YouTube Series "Ladies Drive Coffee Run" 1 season with 11 episodes to date "The Stella Interviews" Season 1 autumn/winter 2018 www.youtube.com/ladiesdrive #WomenSupportingWomen SLD MEDIA KIT // 60 61
LADIES DRIVE COFFEE RUN L adies Drive Cof fee Run Episode 5 with Kiki Mäder SLD MEDIA KIT // 62 63
Natalie Robyn, Managing Director Volvo Car Swit zerland 65
ADVER- TISING FACTS Credibility + Reliability + Familiarity = Trust OPPOR- We create believable and moving content that unequivocally tells your story. BENEFITS • Trusted visibility among our target audience TUNITIES • Raised awareness for your brand • Professional production/editing/copy/content creation Presenting Sponsor: ......................... CHF 60'000.00 per year for 11 video productions with additional benefits for an added value of CHF 100'000.00 of equivalent media (details regarding the precise nature of this benefit package should be requested directly from us – "Ladies Drive Coffee Run" see "Contact") Product Sponsor: ...................... from CHF 3'500.00 per video & "The Stella Interviews" - integration possible through short advertisment clips - product placements (fashion, jewellery, watches etc) - includes link in text to video as well as credits www.youtube.com/ladiesdrive - product sponsoring does not include logo integration 67
TECHNICAL ADVERTISING DEADLINES & PUBLICATION DEADLINES – LADIES DRIVE REQUIREMENTS Nr. 45 – Spring 2019 Editorial Deadline: 25.1.2019 Advertising Deadline: 1.2.2019 & DEADLINES Publication Date: 3.3.2019 Nr. 46 – Summer 2019 Editorial Deadline: 25.4.2019 Advertising Deadline: 1.5.2019 Publication Date: 3.6.2019 Nr. 47 – Autumn 2019 Editorial Deadline: 25.7.2019 Advertising Deadline: 1.8.2019 Publication Date: 3.9.2019 Nr. 48 – Winter 2019 Editorial Deadline: 25.10.2019 Advertising Deadline: 1.11.2019 Publication Date: 3.12.2019 The main editorial theme will be determined for each issue reflecting current trends and developments. Our recurring sections are: Interviews, columns, finance, design, trends, travel and events. Do you have any suggestions or ideas? Do let us know: office@swissladiesdrive.com ADVERTISING SUBMISSIONS By email as a printable PDF to: sst@swissladiesdrive.com Tel for further questions: 079 480 19 85 #AllYouNeedToKnow 69
IMAGE RIGHTS GENERAL BANNER REQUIREMENTS Images/Videos with credits/photographer listed File Size: max 200 kb Fallback: required TEXT SUBMISSIONS physical submission: jpeg/gif Texts: txt file, edited for WordPress, or Word files with the 3rd party tag submission: jpeg/gif/html5 author noted. FILE TRANSFER MISCELLANEOUS via www.wetransfer.com or Dropbox preferred TECHNICAL REQUIREMENTS HTML 5 The HTML5 creative should be delivered as a single .html file. None of the delivered .html files REQUIREMENTS PRINT DATA should be named index.html MEDIA FORMAT FILE HIERARCHY & FOLDER STRUCTURE Width 220 x Height 300 mm The level and folder structure should have no more than one level (scripts, images, etc.) Bleed margin + 3 mm on all sides. Ca. 10 mm in the type area. NUMBER OF FILES AND CODE COMPRESSION PDF EDITION To keep server requests at a minimum, the number of individual ISO-Coated V2, not higher than version 1.3. Fonts, elements should be kept to a minimum. logos, images embedded. CMYK color mode. ANIMATION DOUBLE PAGE SPREAD ADS Multiple animations running simultaneously, and overlapping transparent graphics are to be The binding process may cause a visual cut in the middle of the page fold avoided. CPU and GPU capacity should be taken into consideration when choosing to use CSS3 (e.g. images, faces, lines). Please take this into consideration when or JavaScript animations. designing your advertising material (beware of misalignment). Please take a 5mm clearance into account at the page fold and move BROWSER COMPATIBILITY AND FALLBACK smaller texts near the fold further apart. Since not all browsers support all desired features and libraries, please ensure that you provide a fallback JPG or GIF to be displayed should the desired advertising material not be supported by INSERATS the browser. The advertising material is to be tested on all common browsers by the creative Please submit a sample of the loose, glued-in or bound insert, sleeve or agency. Swiss Ladies Drive reserves the right to exclude certain browser versions from the sachet. Placement sketches must also be submitted for sachets and delivery of the advertising material. stickers. Max. size: A4 ADDITIONAL COSTS FOR INSERTS TEXT & IMAGES FOR NATIVE ADS ONLINE Shall be invoiced. (Additional costs for polywrapping: Printer / IMAGE SIZE additional postage costs: Swiss Post) 1024px on the longer side of the image (max 1280px) Resolution 72dpi FILE TRANSFER Via www.wetransfer.com, Dropbox, VIDEOS zip file via email to sst@swissladiesdrive.com Videos hosted on vimeo, youtube or equivalent SLD MEDIA KIT // 70 71
CONTACT Meet me here: bit.ly/sandra-stella-triebl Contact Founded: 2007 Sebastian Triebl Sandra-Stella Triebl Owners: Sandra-Stella Triebl & Sebastian Triebl Co-Founder, Co-Founder, CEO & Editor-in-Chief Board Member, Strategy President, League of Leading Ladies Employees: 46 incl. Freelancers +41 79 882 37 38 +41 79 480 19 85 Editor-in-Chief: Sandra-Stella Triebl st@swissladiesdrive.com sst@swissladiesdrive.com Authors & Creators Swiss Ladies Drive GmbH Mailing Address: Haufen 201, 9426 Lutzenberg AR (Switzerland) www.swissladiesdrive.com Phone: +41 79 884 43 73 Backoffice: office@swissladiesdrive.com Subscriptions: abo@ladiesdrive.tv Bargespräche Office: bargespraeche@ladiesdrive.tv LLL Office: news@leagueofleadingladies.com #WeLoveOurJob 73
HEAD OFFICE Swiss Ladies Drive GmbH Haufen 201 | 9426 Lutzenberg AR | Swiss office@swissladiesdrive.com | +41 79 884 43 73 www.swissladiesdrive.com
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