Kenmark Eyewear announces 2021 Vera Wang campaign featuring Vera Wang
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FOR IMMEDIATE RELEASE—
Contact: Marissa Cundiff / 502.627.2898 ext. 1884 / marissacundiff@kenmarkeyewear.com
Kenmark Eyewear announces 2021 Vera
Wang campaign featuring Vera Wang
LOUISVILLE, KY | JANUARY 7, 2021
Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses,
is excited to share the 2021 Vera Wang campaign featuring Vera Wang. Vera models the latest
styles from all the collections segments including luxe, core, alternative fit and VWX.
“We’re so thrilled to have Vera Wang featured in our 2021 campaign,” says Vice President of
Marketing, Marissa Cundiff. “This is such exciting news for the collection and the imagery is
beautiful. We couldn’t be more excited to release what we feel is our best campaign yet.”
Vera Wang on her Eyewear Collection:
Eyewear is one of my favorite fashion/beauty accessories! Like a new lipstick or eyeshadow,
a special pair of glasses can express your own sense of style, create a new persona and most of
all, protect your vision....Eyewear is FUN CREATIVE EASY PERSONAL PRACTICAL!
-VERA WANG
Inspiration from this season’s collection:
Vera used this season to do things a little differently. She fused RTW with Bridal in a single concept for
Spring 2021. The collection showcases pieces that highlight what’s hidden vs what’s revealed - be it a heavy
pearled gown shrouded in sheer fabric or luxe tuxedo jackets with cutaways to reveal sequins. This study
in mixing materials showcases not only masterful tailoring, but also classic Deconstruction-ism.
“I have long desired to create a collection that infused signature elements of both our bridal and RTW designs
into one coherent fashion statement. This season seemed like the perfect moment to explore that objective...
Sensuality and Seduction with a severe but feminine take on tailoring and boyish sporty separates....Black,
ivory, and nude still remain at the core of this palette with continued floral punctuations, however this
time, often veiled in tulle. Ropes of hand-knotted glass pearls are also cocooned between layers of sheer
fabric. Edgy romance. These are clothes that can be worn in myriad ways and styled up or down.”
- VERA WANG
For eyewear, those elements come into play in the form of shapes that range from feminine to masculine, but always
keeping them modern and flattering. Colors and materials are often mixed by lamination or by layering to create a
palette that plays on Vera’s use of grounded neutrals and dark floral touches. Crystal embellishments are still key
for this collection and are used in more prominent ways. Several styles in both optical and sun feature crystals that
are front and center. They are built into the shape of the frame and do not shy away from making a statement.
Kenmark Eyewear is an employee-owned company that designs, markets and distributes optical and sun eyewear and accessories. The
company collaborates with top fashion designers and iconic brands to present a wide-ranging eyewear portfolio. Our brand portfolio includes
Paradigm, Zac Posen, Vera Wang, Original Penguin, Lilly Pulitzer, Dana Buchman, Kensie, Timex, Jhane Barnes, Republica, Wolverine and house
collections. Collaborations include Gemma Styles, Lafayette 148 and Monique Lhuillier. Headquartered in Louisville, Kentucky, distribution is
worldwide in over 70 countries ranging from independent optical retailers to boutique shops, luxury department stores and multi-national
chains. Specializing in original design, Kenmark Eyewear has spent more than 40 years building a varied and deep supply chain network that
sources from the best global factories and sells to the finest retailers and distributors.
kenmarkeyewear.com | @kenmarkeyewear | 800.627.2898
FOR IMMEDIATE RELEASE—
Contact: Marissa Cundiff / 502.627.2898 ext. 1884 / marissacundiff@kenmarkeyewear.com
Introducing 6 New Vera Wang Optical Styles
V573 / An oversized combination square style. Available in:
Blush, Grey Crystal, and Mint. 53-17-135. Color shown is Grey
Crystal.
V576 / a trendy full acetate style featuring a thin profile in an
easy, up-swept rectangular shape. Available in: Black, Crystal
Cheetah, and Tortoise Rose. 53-16-135. Color shown is Crystal
Cheetah.
V577 / A chic full metal cat eye style. Available in Black and
Golden Rose. 54-17-135. Color shown is Black.
VA47 / A metal rectangular style featuring Swarovski crystal
detailing on the temples. This is an Alternative Fit style.
Available in: Black, Teal, and Gold. 55-16-145. Color shown is
Teal.
MELROSE / A rectangular acetate style featuring a trendy gradient
front and Swarovski crystal detailing on temples. Available in:
Blush Pink, Sky Blue, and Cafe Latte. 54-16-135 . Color shown
is Cafe Latte.
LILAH / A full acetate rectangular style featuring rich Swarovski
crystal detailing on the brow line. Available in: Black, Rose, and
Tortoise. 53-15-135. Color shown is Tortoise.
kenmarkeyewear.com | @kenm ar keyewear | 800. 627. 2898
2021 Campaign
About The Brand
Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite
details, intricate draping, and a nonchalant sense of style characterize the Vera Wang aesthetic. Vera Wang, a native
New Yorker, understands women who embrace fashion. By age 23, Vera was the youngest ever Vogue fashion editor
and stylist, where she remained for 16 years before moving to Ralph Lauren as a design director. In 1990, Vera Wang
opened her first flagship store on Manhattan’s famed Madison Avenue, introducing fashion to the bridal industry with
revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear,
footwear, eyewear, fragrance, flowers, fine china and crystal, silver and gifts, bedding, fine papers, and her first book,
Vera Wang On Weddings. 2019 marks Vera Wang’s 30th anniversary as a brand, a celebration of three decades spent
at the forefront of fashion.
Target Demographic
Featured Style: Lilah
• Women ages 32-55+
The Details
• V intage inspired shapes and innovative
color combinations
• Patterns, textures, details, colors and jewelry motifs
are translated from Vera Wang’s fashion collection
• The collection includes Core, Luxe, and VWX
About The Consumer
She follows runway fashion and is captivated by the
romance of Vera Wang’s design mastery and fashion
authority. Appreciates details and seeks beautiful color
combinations that are both imaginative and chic. She
aspires to wear a Vera Wang gown to create a special
day of beauty indulgence, like a celebrity walking
the red carpet or a model going down the catwalk.
Women trust Vera Wang to make them look and feel
gorgeous.
Approach to Fashion
Vera Wang is a master of modernity and her eyewear
collection exhibits her eye for symmetry, movement
and bold gestures. The collection reflects the
inspiration that Vera sources from fine art, sculpture
and architecture. Vera Wang’s approach to fashion has
liberated women from looking frivolous and clichéd
to stunningly gorgeous.
“Eyewear is one of my favorite fashion/beauty accessories! Like a new
lipstick or eyeshadow, a special pair of glasses can express your own
sense of style, create a new persona and most of all, protect your vision...
Eyewear is FUN, CREATIVE, EASY, PERSONAL and PRACTICAL!”
-Vera Wang
Inspiration for 2021
Featured Style: Nija
Vera used this season to do things a little differently. She
fused RTW with Bridal in a single concept for Spring 2021.
The collection showcases pieces that highlight what’s
hidden vs what’s revealed - be it a heavy pearled gown
shrouded in sheer fabric or luxe tuxedo jackets with
cutaways to reveal sequins. This study in mixing materials
showcases not only masterful tailoring, but also classic
Deconstructionism.
“I have long desired to create a collection that infused
signature elements of both our bridal and RTW designs
into one coherent fashion statement. This season seemed
like the perfect moment to explore that objective...
Sensuality and Seduction with a severe but feminine
take on tailoring and boyish sporty separates....Black,
ivory, and nude still remain at the core of this palette with
continued floral punctuations, however this time, often
veiled in tulle. Ropes of hand-knotted glass pearls are also
cocooned between layers of sheer fabric. Edgy romance.
These are clothes that can be worn in myriad ways and
styled up or down.”
For eyewear, those elements come into play in the form of
shapes that range from feminine to masculine, but always
keeping them modern and flattering. Colors and materials
are often mixed by lamination or by layering to create a
palette that plays on Vera’s use of grounded neutrals and
dark floral touches. Crystal embellishments are still key
for this collection and are used in more prominent ways.
Several styles in both optical and sun feature crystals that
are front and center. They are built into the shape of the
frame and do not shy away from making a statement.
2021 Campaign Imagery
Featured Style: V573
Featured Style: Lilah
2021 Campaign Imagery
Featured Style: Nija
Featured Style: Nesta
2021 Campaign Imagery
Featured Style: Ivee
Featured Style: V577
2021 Campaign Imagery
Featured Style: V498
Featured Style: VA47
The Featured Styles
Featured Style: V577 in BL? Featured Style: V573 in GREY CRYSTAL
Released October 2020 Released November 2020
Featured Style: LILAH in BLACK Featured Style: IVEE in BLACK
Released December 2020 Releasing February 2021
Featured Style: VA47 in BLACK Featured Style: V498 in BLACK
Released October 2020 Releasing March 2021
Featured Style: NIJA in BLACK Featured Style: NIJA in SILVER
Releasing March 2021 Releasing March 2021
Stay tuned for more to come in early Summer!You can also read
