ITB Berlin NOW Online Exhibition First Announcement - Japan National Tourism Organization
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ITB Berlin NOW
Online Exhibition
March 9-12, 2021
【First Announcement】
January 2021
Experience the World‘s Leading Travel Trade Show® in a new dimension.
ITB Berlin NOW will be a completely digital business event in the global travel industry.
You have an opportunity to join this exhibition wherever you are in the world.
Japan National Tourism Organization Frankfurt Office will take applications for
co-exhibition in ITB Berlin NOW.
Please read this announcement for general information about co-exhibition.
■Outline
●Event ： ITB Berlin NOW / THE DIGITAL MEET-UP OF THE TRAVEL INDUSTRY
●Organizer ： Messe Berlin
●Period ： 2021.3.09(Tue)～12(Fri) 10:00-18:00 (German Time)
●Venue ： Online Virtual Exhibition
●Webpage : www.itb.com/now.
■ Strengths of ITB Berlin NOW
１ Networking made easy-with smart
matching and meeting tools
２ The interactive marketplace, called
Show Floor, is your platform, for
successful business
Access to groundbreaking insights
３ and the industry’s most important
news
2
■ITB Berlin NOW Exhibitor Packages and prices
Please choose your package from the following three options.
Please check what is included in each package before applying.
FROM JANUARY 16 FROM JANUARY 16 FROM JANUARY 16
EUR 300 EUR 4,050 EUR 9,000
*In case you prefer to pay in JPY, the amount will be calculated by TTS rate as of
26 February, 2021.
*The prices above will be paid to ITB Berlin NOW organizer as exhibiting fee.
⚫ The All-in Package is aimed at all companies that want to take advantage of
maximum visibility and all products of ITB Berlin NOW. In this package, in addition
to the standard functions, it is possible to organize all sales processes and activities
in the back office as well as detailed statistics on user behavior in your own profile.
Those who book this package get the most out of their appearance.
⚫ The Plus Package is aimed at companies who want to know about the profiles of
their platform visitors. With an investment of only 3,000.00 EUR they receive a
medium-sized brand card, can describe up to 10 products, receive 10 tickets and
view a database of the users of their profile directly on the platform.
⚫ The Starter Package offers for little investment visibility of the logo, 3 product
entries, 5 tickets, access to networking and the conference. It is exactly the right
package for all those who want to be on the platform to participate in networking,
Show Floor and conference at lower costs.
See next page for more information
3
■Details on each menu content
Details of each content menu is as below.
Some contents are only included in certain package.
⚫ Brand Card : The Brand Card is an interactive exhibitor profile. It bundles the important
information of the exhibitor. It offers interactive possibilities and the larger and more content it is
designed, the better the companies and their products can be seen and found. Appointments can
be requested directly via the Brand Card and immediate networking is only a mouse click away.
The design is the responsibility of the exhibitor. Depending on the size, videos, photos and PDFs
can be added here. Also included: Video calls with company employees. With the all-in packages,
an employee can be contacted directly in the Brand card (without an extra click). Media upload:
Sound and video files can be integrated into all Brand Cards, as well as PDFs.
See p.5~ for more details
⚫ Tickets : Staff who will be accessing the platform must have one ticket per person. Depending on
the package size, the company receives a certain number of tickets or accesses to use the platform.
The company can give these tickets to its own employees or to customers.
⚫ Networking : Instant networking during the four days of ITB Berlin NOW with all platform
users, speakers and other exhibitors via chat and audio/video calls, planning of individual or
group meetings in the platform, screen sharing, instant video calls, private text chats. The
networking functionality is offered to all companies that book a Brand Card. With the Discovery
Graph, users can find the right contacts from thousands of participants and get in touch with
them directly. Here, interest-based suitable contacts are also suggested to open up new
business. Intelligent filters and matchmaking support the efficient search. Additionally, business
cards can be saved and favorites can be marked. See p.9~ for more details
⚫ ITB Berlin Convention Access :The ITB Berlin 2021 program discusses and anticipates the
future of the global travel industry. A comprehensive supporting program will take place on all
four days. All platform participants will have access to live conferences with top national and
international speakers, live or recorded sessions on all topics that are currently moving and
advancing the travel industry.
⚫ Video on demand access : Here users can call up and watch videos according to their wishes.
This offer will be available until May 31, 2021.
⚫ Profile Visits : (Included only in All-in and Plus Package)
Depending on the Brand Card or exhibitor package, companies can see who has visited their
profile. Here there is the possibility to see the visitors on the platform or to export it as CSV file.
⚫ Real-time lead reporting viewable in back office :
(Included only in All-in Package) If you book the package All-In, you can see the sales
activities of your team in real time here. Tracking of user activities in your company profile, e.g.
appointment requests or statistical information about who visited the company session (if there
is one).
⚫ Statistics after the event : (Included only in All-in Package)
Extensive viewer and user statistics.
4
■Brand Card
What it is
Individual company information including company’s name, logo, individual
background, contact info, website, address, employees, Social Media, website links, and
media uploads.
What you can do
• Here you’ll have the opportunity to see the offers, services and general information
of all exhibitors and to touch base by sending meeting requests, register your
interest, share the profile with others, bookmark your favorite exhibitors and access
the interactive exhibitor Show room
• Available 24/7 from beginning of February to end of May 2021
■Brand Card Image
5
■Brand Card Package Details
Differ by
package
Differ by
package
Differ by
package
Differ by
Team：Registered
package
exhibitor staff will be
displayed as a list
6
■Show Floor
What it is
• Overview of all exhibitors of ITB Berlin NOW
• There are three different sizes of display depending on the chosen exhibitor package
(“Starter”, “Plus”, “All-In/Destination”)
• Via multiple filter and search functions users can find the perfect matches
• Available 24/7 from 1 February to 31 May 2021
What you can do
There are several quick selection options* in the Show Floor:
• Request a meeting with an exhibitor
• Register an interest in the exhibitor
• Share the exhibitor Brand Cards with others
• Leave a bookmark at your favorite Brand Card and get in touch later
*As an exhibitor you may use the Top-Listing as add-on opportunity to
increase your visibility within the Show Floor.
■ Show Floor Image
See next page for more image of “Show Floor”
7
■ Show Floor Package Details
■ Show Floor Brand Card Image
ALL-IN Package
Large Brand Card
2560ⅹ640px
Plus Package
Medium Brand Card
1280 x 640 px
Starter Package
Small Brand card
360x360 px
8
■Networking
What you can do
• Available during the live event from 9-12 March and afterwards until May I LIVE: 24/7
• Networking with new and existing business contacts, exhibitor representatives,
trade visitors or media representatives
• Recommendations of relevant contacts based on professional interests thanks to
smart matching technologies
• Use of the intelligent “Discovery Graph“ to receive contact recommendations and
extend personal networks
• Audio / Video meetings within the platform with up to 15 people
• Overview of personal agenda incl. meeting schedule and saved sessions of the event
program
• vCard sharing and export (.vcf file)
• Topic-related Cafés with additional networking opportunities
Your personal “Communication Center” to manage all networking activities incl.
• Overview of your personal network / contacts
• Set a list of your favorite contacts
• Bookmark and share contacts
• Send / decline / withdraw contact requests
• Possibility to block certain users
• Manage your availability (do not disturb / networking off)
■Networking Image
9
■Café
What it is
• Virtual room for topic related exchange, networking and discussions for all
platform users
• The target group can be defined individually and topic related
• Available during the opening hours of ITB Berlin NOW from 10am to 6pm
• Create separate Café meeting corners for more individual questions and topics
What you can do
• Choose either: Free entrance for all platform users OR a restricted access for a
selected target group only
• Audio/ Video meetings and chat function
• Audio/ Video meeting corners for private and topic related discussions (max. 20
participants recommended)
• Moderation by a Café Host
• You decide on the number of participants
*Details to be announced in the later announcement
■ Café Image
10■How to apply for ITB Berlin NOW
＜Application＞
Deadline： February 10th, 2021
Japan Time 17:00（German Time ９:00)
Application form：https://form.qooker.jp/Q/auto/en/ITB2021eng/ENGappli/
In the event of cancellation, please note that the following
terms and conditions apply:
After 10 February (Japan Time 17:00/German time 9:00):
100% of the exhibition fee will be charged
●Payment Deadline
1) After confirmation, an invoice will be sent. Please pay the required exhibition
fees before the deadline.
2) A separate invoice for any additional orders or other fees will be sent to you
after the exhibition.
Deadline: 26 February,2021
■Liability
1)In the event that the Organizers should decide to cancel all or any dates of the
exhibition, reimbursement of exhibition fees will be handled according to Organizer
rules. If the Organizers do not have provision for such reimbursements then the
Japan Secretariat will reimburse each co exhibitor the exhibition fees minus the
costs incurred up until the announcement of the cancellation.
2)If the Japan National Tourism Organization should decide to cancel all or any
dates of the exhibition for any reasons, assessing it necessary and desirable for
Japan and co exhibitors, co exhibitors are not entitled to assert claims for
repayment or exemption.
■Inquiries
ITB Berlin Japan Co-Exhibition Secretariat
JTB Communication Design Inc. Inbound Promotion Dep.
(Ms.) Komiya／(Ms.) Tsuchiya
E-mail: itb-japan@jtbcom.co.jp
TEL：+81 3 5657 0618
*Please contact the secretariat via email unless in case of emergency.
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