It's Not You, It's your ClipArt - a useful guide for Offerpop presentations
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It’s Not You, It’s your ClipArt. a useful guide for Offerpop presentations
Introduction What this is A quick reference to some basic presentation design principles. Along with the Offerpop PowerPoint template, this information will put you on your way to creating clear, engaging and successful presentations. Why it’s important A well designed presentation adds polish, makes information easy to understand and share, and makes us look like we know what we’re talking about. We find it is the single most popular way to showcase our products quickly and get conversations started. Presentations are a huge component of establishing credibility for Offerpop and should not be undervalued. 2 | A Useful Guide for Offerpop Presentations © 2014 Offerpop, Inc. All rights reserved
Less is more. Rule of three
The Rule of 3 is a long standing writing and
This statement is simple and so too should be
presentation principle, and can be applied in the
your content. When outlining the information
following three ways:
for you presentation, keep these points in mind.
1. Odds are people will only remember three main
things from your presentation. Plan what these
messages will be and how to shape your content
Know your purpose around them.
Who is your audience? Why are they there? What are their 2. There should be three clear parts to your
interests? These are essential things to consider when creating presentation: a beginning, middle, and end. Be sure
your deck. Even the best designed slides won’t completely to introduce your topic, deliver your messages, and
make up for weak content, so be sure to present a compelling wrap it all up.
story that caters to the audience of your presentation. 3. Keep lists to only three short phrased bullets,
otherwise you risk information overload and affect
the viewer’s memory.
One thing at a time
BAD
The goal for a presentation is your audience learning something STA Travel Quiz
— not providing the most information you can in a short Data, Analytics & Insights
GOOD
Data Collection from quiz answers
period. Be clear and concise by sticking to one main takeaway A total of 350 quick takers were a part of
this quiz. STA Travel Quiz
A lot of information was captured Demograph-
per slide. Make it easy for the viewer. If your story is compelling ics, geographic, travel
STA travel used this quiz for multiple
Utilized Data, Analytics & Insights
months and got tons of great information
enough, they’ll seek more information on their own. User data collected for 350 quiz takers
Long running campaign with great
visualizations
3 | A Useful Guide for Offerpop Presentations © 2014 Offerpop, Inc. All rights reservedUse charts for information
Show, and tell. Avoiding paragraphs or heavy text is a must for your slides. Whenever
possible, translate your block of text into a clear and simple visual that
you can talk through. Otherwise your audience will be trying to read
instead of listening to you, defeats the purpose of presenting!
People are visual learners. Use this BAD
to your advantage and provide Facebook is King
appealing visuals that compliment GOOD 92% of marketers will spend the bulk of their social
your talk track.
marketing dollars on Facebook this holiday season.
4% will spend it on Twitter while the remaining 4% will
Facebook is King 4% spend it elsewhere in social media. This is shows
4% Other
Twitter
that Facebook is still king because of the drastic
different in spend.
Marketers budget
Spend in 2014
Using screen shots Holiday season 92%
Facebook
Avoid stretching or awkwardly cropping images. Always work with
the best quality image you can find. If your image is too small or
pixelated, try to find something else.
BAD
Saks on Fifth Ave
QuickTip
For added polish, place screen shots in devices like iPhones,
Increased Fans tablets or laptop displays.
2,000+ Submissions
Add a 2pt white stroke and very slight drop shadow to images
GOOD
that are not in a device.
Saks on Fifth Ave
Increased Fans
2,000+ Submissions
4 | A Useful Guide for Offerpop Presentations © 2014 Offerpop, Inc. All rights reservedAwaken Well designed slides are
half the battle of creating
Layout
Is your slide pleasing to look at? Is it clean and legible? The smallest
your inner a successful presentation. elements such as alignment and placement make the difference
between a polished, professional deck, and a disorienting mess.
Follow these tips to keep
designer.
BAD GOOD
your slides on point, and
L’Oreal L’Oreal
on brand. Increased Fans
Increased Fans
2,000+ Submissions
2,000+ Submissions
Organic UGC curation
Organic UGC curation
Colors
In presentations, colors must be used to promote a healthy mix of *Be sure to make use of the several different layouts that have been preloaded in your
PowerPoint template
legitimacy and personality. Main titles should be orange, and most
body copy should be mid-gray. Be sure to use the accents sparingly.
*Offerpop colors are preloaded in your PowerPoint template
BAD GOOD
Surfer Mag Surfer Mag OP Orange R: 249 OP Sky R: 74 OP Midnight R: 34
G: 161 G: 142 G: 61
B: 29 B: 209 B: 94
650 650
Photos Photos
submitted submitted
CORE
R: 1 R: 237 R: 253
G: 181 G: 20 G: 238
B: 170 B: 88 B: 17
BAD GOOD
ACCENTS Turquoise Magenta Yellow
Referral Campaign Referral Campaign
357+ 357+ R: 64 R: 132 R: 214
Entries Entries G: 66 G: 133 G: 220
500+ 500+ B: 81 B: 145 B: 227
Fans Fans
NEUTRALS Neutral Mid-1 Neutral Mid-2 Neutral Light
5 | A Useful Guide for Offerpop Presentations © 2014 Offerpop, Inc. All rights reservedArial Regular, 24pt
Fonts Example Sub Header
OP Sky Arial Bold, 48pt
OP Orange
For basic presentation text, use the font Example Header
Arial. This is a universal font family, so your
presentations will look the same across all
operating systems. These are example Arial Regular, 28pt
Mid Gray
Bullet points
If you have a good feel for text, you can mix Georgia Bold Italic, 36pt
in Georgia to call out stats or quotes. 357+ Turquoise
Entries
Finally, text should be easily legible.
Try to avoid going below 18pt.
Icons Animations BAD
Icons are a great way to add simple visuals and represent Animations can be an effective
ideas in a presentation. We’ve put together a nice package way to showcase several images
of commonly used and established icons here. Below are on one slide, or as a story telling
a few examples. tool. When necessary, use simple
fades, avoiding the tacky ones like
Cross-Channel Activate Launch Digital & In-Store spinning or checker-boxing.
QuickTip
We prefer the Offerpop logo remain visible on the slides, but if necessary
People Like/Fans UGC Photos
you may fully obscure it with an image. However, you should never
partially obscure it.
BAD GOOD BEST
6 | A Guide to Creating Offerpop PresentationsPresentation first, When all
PowerPoint second. else fails...
It’s easy to fall back on your slides and let them do
the talking. However, slides are meant to aid and How to approach Creative for help
complement your story — not substitute for it. The Your design team is here to assist you when
audience is there to see you present the information, appropriate and when time allows. However, when
not just show it to them. Remember: presentation asking for assistance please be sure to do your part.
first, PowerPoint second. Be sure to:
••Provide finalized content, or close to it
••Give a full description of the project and its goals
Tips for presenting ••Take a shot at creating your deck to the best of
The best step to a great presentation is knowing your content inside your ability
and out so you can speak freely and confidently. Your confidence will ••Be mindful of other projects and priorities Creative
translate to your audience remaining engaged and interested. may be involved with and allow for reasonable
Here are some other basic tips for being a great presenter: turnaround time
••Present information in small chunks or segments
••Make sure your presentation has a logical flow Resources
••Keep eye contact with your audience or make sure to keep the In addition to the information in this guide, here are a
client engaged over the phone few more links to further help you on your way to well
designed, thoughtful, and engaging presentations:
••Leave time for questions and elaboration
1. Offerpop Brand Guidelines
••Take it slow, keep it light
2. Top Ten Slide Tips
3. 10 Tips for Designing Presentations That Don’t Suck: Pt.1
4. Sales Decks
7 | A Useful Guide for Offerpop Presentations © 2014 Offerpop, Inc. All rights reservedYou can also read
