IT'S LATE 2019 - Invest in bogota
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IT’S LATE 2019…
We convince a big Shopping Mall owner to embark on a Startup that
will redefine the Physical Retail experience
We build the MVP and start contacting retail brands to tell them our plan
THE OFFER IS QUITE SIMPLE
% =
Nice Market Real time Fulfillment fee per happy
Place inventory from the store sold item store
…COVID-19 HITS
We grow our traffic from 0 to more than 2’000.000 cumulative active users
The company grows from 0 to +17.637 orders delivered
We have enough cash to keep growing for a few months…
but, we see a bigger opportunity…
THE PERFECT ADD-ON!
What if we include the biggest losers of the pandemic in our
equation: Shopping Mall owners and operators
The process is pretty much the same, but with this add-on, we can
charge less money to the store and improve our model with MRR
Monthly fee paid by the Shopping Mall
% =
Nice Market Real time Fulfillment Low % fee Happy
Place inventory from the store per item sold Store / Tenant
IN LATAM…
40 %
37 %
30 %
PHYSICAL RETAIL AND
20 %
E-COMMERCE ARE HERE TO
STAY & GROW!
16 %
15 %
7,1%
10 %
10 %
5,6 %
0%
CHINA USA UK GLOBAL LATAM
E-COMMERCE AS % OF TOTAL RETAIL SALES (2023)
Source: https://www.statista.com/statistics/445865/e-commerce-share-of-retail-sales-in-latam/
Physical stores still represent more than
90% of total retail sales in the region
MASSIVE TAM
2.35 Trillion USD (by 2022) +2000 Shopping Malls in Latam that have
weak or no e-commerce channels
Source: https://www.statista.com/statistics/916574/retail-sales-value-latam/
Source: Statista
LATAM MARKET - MASSIVE TAM
e-commerce market size USD$1,493 Billion
Retail share on e-commerce sales 7,1%
Retail market size on e-commerce USD $83 Billion
SOM USD $56 MM - 0,32% SOM USD $110 MM - 0,18%
• E-commerce USD $124 Billion • E-commerce USD$443 Billion
• Participación retail en e-commerce 5,6% • Participación retail en e-commerce 5,5%
• Valor del mercado potencial USD $6,96 Billion • Valor del mercado potencial USD$24,36 Billion
• # shopping malls 94 • # shopping malls 262
• # power centers 152 • # outlets 1010
The pandemic made shopping malls aware of the importance of e-commerce We offer a complete solution that allows us to have many Shopping Malls under the same roof… With high tech, strict Geo-fences, express last mile delivery, and data. Lots of data.
Tenants continue to operate their stores as
they usually do but with additional sales
Fully integrated with catalog and inventory system
Fully automated tool to receive and accept orders
Integrated last mile logistics
Low commission per sale
Marketing and visibility paid by Shopping Malls & Us
End-Users get a cool “Social network”
style e-commerce
Gives information of where the product is
Delivers orders in just a few hours
Has a relevant offer from multiple anchor brands
Has social features to boost network effects
Some users will become social re-sellers
E-commerce solution for Shopping
Malls & Retailers in LatamOur new model is already showing
amazing results
250 LOGISTICS DELIVERY TIME
70
DTS Improvements
167 53
# of Fulfillment Centers
35
In just 12 months we were able to In April 2020 our best delivery time (time
83
increase from 9 Fulfillment Centers, to 18 between transaction and final delivery) was
more than 210 improving our reach in around 63 hours. Now we have the capability to
0
Bogota, Cali, Barranquilla and Medellín.
0
Abril Jun Ago Oct Dic Feb Abr deliver some products in less than 60 mins.
Ago Oct Dic Feb Abr Jun Ago Oct Dic Feb
AVAILABLE TECH 30
120.000
PRODUCTS
90.000 23
SKUs availability Middleware
60.000
15
We improved our integration capabilities
In 12 months our catalog has grown 30.000
with brands, optimizing times from 6
8
from less than 3000 to more than months to less than 2 weeks. Version 2.0
110.000 available products. 0 of this Middleware engine is already 85%
Ago Oct Dic Feb Abr Jun Ago Oct Dic Feb 0
developed Abril Jun Ago Oct Dic Feb AbrOur new model is already showing
amazing results
We signed a contract with 8 relevant shopping malls to integrate
more than 700 stores to LORO and become their e-commerce ally.
PEI Asset Management is the biggest private equity fund in Colombia, owning more than 79
Shopping malls. We signed a contract with 1 Shopping Mall to run a test pilot.
PGS Comercial is one of the most relevant Shopping Mall operators in the
country, with more than 30 assets under administration. We are currently
under negotiations to become PGS’ e-commerce ally.
Parque Arauco is one the biggest Shopping Mall owners in Latam. We are currently
in conversations to become PASA’s e-commerce ally in Bogotá.+35 years of combined experience on
e-commerce, e-learning, SaaS, Marketing
Juan Manuel Saravia
CEO & Co-Founder
Co-Founder and Board Member at Mill.com.co, tech company builder
Co-Founder y Board Member at Vansa.co, e-learning with +10,000 corporate monthly users
Early Angel Investor at Rappi
Tedx Speaker
Esael Angel
CTO & Co-Founder
+18 yrs of de experience directing tech companies in LATAM
Founder at Efamaa Colombia
NIEAA Brasil - Tech Project Director at Coca-Cola, Microsoft, HP, Juegos
Olímpicos, Brazilian Air Force, Farmoquímica, Petrobras
Blockbuster Brasil - Cybersecurity Director
Camilo Tobón
CMO & Co-Founder
+7 yrs of experience in retail marketing with 2 of the biggest retailers in Colombia.
Omnichannel shopper marketing certified, Adwords certified, Social media Certifications
CEO & Co-Founder at Aria - B2B Aerial content production.OUR INVESTORS
Single Family Business with a portfolio Second Largest Private Equity Fund in
comprised of private equity, investments in Colombia. It gives LORO access to a real
capital markets, real estate and digital state asset portfolio valued in more than
businesses at an early stage with high US $1BN of warehouses, distribution
growth potential. centers, shopping malls and retail shops.
www.ventura.net.co www.pactia.comMain Milestones for this round
Achieve GMV of USD 2,5 M (Growth)
SAFE +25 Shopping Malls integration (Operation)
Pre Money Valuation USD $ 8M Integration of more than +1000 Stores (Operation)
Seeking USD $ 2M + 1M User Acquisition (Marketing)
DISCOUNT 20% Improve operation capabilities in main cities (Operation)
Open operations in Mexico City (Operation)
Source: Statista“Marriot wants to add 30,000 rooms this year. We will
add that in 2 weeks”
- Brian Chesky (CEO Airbnb) 2014
Don’t invest in assets, invest in interaction
Juan Manuel Saravia
CEO & Co-founder
juan.saravia@loro.com.co
314-4436135
https://www.loro.com.co/
Shopping together
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